The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

education research builders demographics millennials population map Valentine’s Day princess charlotte employers friendship emerging technologies sydneysiders neutral bay James Ward suburban living employment ABS average aussie nfp keynote google for education market research workforce teach cash relevant teachers Wagga Wagga renter of the future 1980 travel keynote speaker winter blues winter Real Estate Christmas lunch entrepreneur twentyseventeen overcast Births income education sector Australia Day thrive shopping Financial Planning Week new office pharmacy The ABC of XYZ criminal Financial Planning Association relational rise of local national wealth pyrmont data analyst ACT purpose the average aussie poor Australian Census meals long weekend live the dream earnings stats tea wealth and income distribution charity brand TED talk change commute university degree moderators guide internet culturally diverse household investment Love land of the middle class apartments tuesday capital city hopes stay home marketing cloudy days growing population Hills Shire Council child care small business prince george social issues hello fresh skills sydney metro social royal influence property market entrepreneurial generational trends Social Trend socialising father's day TAS generation Z social analysis public speaker customer NEETs Queensland: QLD Gen X Generation X participants celebration suburb demographic internship earn EFF trends analyst investor future plans Tasmania brand experience food 2016 census social researchers GPO FPA innovation futurist urban taskforce aussie culture growth chairty mccrindle tea world youth day Real Estate Institute of Victoria care support religion darwin educhat qualitative research lalor park hobart Financial Planning Association of Australia domestic housing trends case study newspaper 40 million cultural diveristy organisations greatness children population milestone Res Vis narcissism urban living high density apartments crows nest Australians focus groups school students housing growth high density living cancel plans learning Australian communities dreaming faith wolloomooloo experience women crime Population Clock sunny days financial planning affordable safe sunburnt country 1968 car social media train Melbourne Wodonga royal family bondi training charities results parenting unaffordable Territory micro apartments home owner education future publication faux-cilise university mover and shaker financial fears motivate 2016 census results states national crime rates non profit housing affordability online shopping culture owning a home village optus Skilling entrepreneurs of today average sydneysider australian community trends report insight gig economy social impact social change define NBRS Architecture 23 million Australian Communities Trends CBD infographic wall unemployment media activity Do It Yourself program Royals SMART World Water Day resilience grave decision suburbs Western Australia Crime Rates follow media New South Wales families wellbeing statistics Mark McCrindle not for profit staying in generations young australians thought leadership sentiments tableau wealth mccrindle Gen Y ethnography Northern Beaches Christian School teaching in the media woolworths renting gig ideas rising house prices TDE DESTEL staff local community year 12 dreams office opening forecast Duchess of Cambridge lifestyle financial independence high school healthy future blaxland victoria community engagement cultural diversity recap Australian Population Tuesday Trends economy offenders cica social enquiry the great screenage names poker master Macquarie University the changing face of fears marrickville housing market gender collaborative sports emerging trends sydney hills Tuesday Trend Queensland click trends easy rider christianity megatrends proactive curiosity jobs of the future forum local research weekly earnings year 7 professional development PSI millenials Assistant Store Manager work trend tuesday gold coast capital cities australian communities forum optimistic seasons faux-cilising social life perth population hills not-for-profit eliane miles financial dreams population growth teleworking mining boom group session engage mythbusting baby ACF2017 social shifts career baby boomers property selfie happiness young people daily telegraph family goal census data property price business visualisation leader speakers pack investing low density typical australian professional speaker workshop spirituality ease of travel census results TED sydney speaker infographics commuters litter rental stress New Zealand professional services optus my business awards South Australia study professional Work place demographic trends school parents "know the times" water tips SMSF rule keeper Australian Trends showreel salary intern area couple online communities Australian Families storytelling environmental scanning emerging generations travelling sector wide study equip cartodb sun sector wide daily commute going out product conference presentation Engineering Manager Charlotte paying to work high density Research Director educated future proof real global generations volunteering christmas mortgage presentation speakers bus The Daily Edition mobile holiday moreton bay community event New Zeland medicine student gen alpha dessert volunteering data Australian Bureau of Statistics micro Australian community trends the australian dream work-life anzac social trends challenge wealth distribution leadership work mates marriage Northern Territory Northern Beaches monarchy weather brisbane baby boom census fail innovative business performance waverton cancelling event communication responsive buildings internships 2012 collaboration Australian Home schools new york times identity research visualisation living Geoff Brailey christian 2014 australia personalities youth budget Merry Christmas mother's day Adelaide Sydney society trends google australian communities trends report presentations Christmas season Scouts dare to dream eliane report know the times learner media commentary energy WA January 26th research services casual sydneysider mccrindle research debt bureau the hills Aussie tv research pack clothing learn spend IT Specialists apartment middle class friends Kirsten Brewer Christchurch schools students Sydney Hills Business Chamber finance SA 2017 2016 teacher future of work hornsby Christmas presents omnibus faux-ciliser global financial crisis mythbusters politics 1975 easter manly generation TEDx conference speaker students future of shopping aged care puzzle leadership workshop communications VET workplace culture panel Northern beaches Event volunteers affordability engagement outsourcing divorce rate global holidays future proofing impact data 10 years 24 million urban living index resource 2020 researcher divorce business index trends of 2017 NSW Sydney keynote speaker cost of living marriages cold conference transport office System's Architect shbc ashley mckenzie increasing densification shopping centre list cancelling plans wages economic ipswich REIV Conference insights graphs local communities ageing socialites millionth priorities residents award menai tattoos trend sustainable Australian Dream 2015 February 16 Education Future Forum Australian demographics retirement australian future of education geomapping learning styles royal McCrindle Speakers Channel Seven annual income Australia Day 2017 Vocational education supply and demand men language Aussies visual snapshot ferry award winner group census 2016 average Australian cooking Channel 7 urban consumerism FOMO slideshare events australian social research analysis sector CPI Netflix public holiday ACF toys REIV National Conference Hornsby Shire Council conferences 2013 brands fresh authenticity VIC the hills shire social researcher research data households housing data visualisation research report personal growth Canberra youth unemployment potts point contiki summer Research Executive ageing population public speaking baby name predictions professional presenters tertiary education facts huffington post video education rent financial future social lives Kiwi consumer aged care quote cars gen z grandparents baby name community baby names Andrew Duffin hills shire coffee digital life home trends of 2016 in depth interviews demographic transformations mateship baby name trends house price rise acf15 JOMO ACF 2016 debate earning survey design cost 1994 SRE forecasting goals school satisfaction English etiquette education future report careers national private wealth deloitte social research Bathburst 24,000,000 norwest australians staying home more alpha choice workers infographic generation alpha sydney event church logan shopper's pick NT Myth Caregiver survey mentor mccrindle in the media communicate rich townhouses social commentator wealth and income sydneycity DIY vegetarian screenage repayments baby names australia report home ownership house price society royal baby NFP event financial Wellington post rationalism organisational culture Deaths VET sector volunteer baby names report media release state house prices technology demographer city rain Australia street ashley fell balance social commentary ACF17 meetings jobs focus group event Word Up census dream workplace breakfast Generation Y news story demography pharmacies office space world entertainment speaker wedding environment belief interactive changing face of sydney kate middleton vegemite NBRS Australian schools networking house #censusfail shifts government ultimo wage HSC money future-proof trades

Archive