The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


communications work mates social analysis PSI community event names royal baby shopper's pick January 26th leadership workshop australian social research high school group professional services prince george christianity facts Deaths baby names business collaborative work-life balance brands CBD society trends training skills optus population milestone local trends of 2017 storytelling school satisfaction Kiwi gen z suburbs commute ashley fell staying in Merry Christmas healthy future socialising criminal collaboration eliane miles insight huffington post water consumerism future of work wealth social impact Scouts office Charlotte socialites population growth interactive rise of local proactive investor FPA meetings DIY faux-ciliser home product plans aged care education future weather suburban living professional speaker learning styles demographer 23 million royal family environment brand experience 1994 The ABC of XYZ education research conference earn contiki Research Executive stats spend presentation social researchers TAS Channel Seven relevant growth mccrindle tea sustainable unemployment high density experience Real Estate Institute of Victoria salary Adelaide 24,000,000 community engagement online shopping selfie results tertiary education Christmas presents career research children DESTEL "know the times" Wodonga cost of living young people workplace going out optus my business awards research visualisation ABS mythbusting World Water Day high density apartments life mother's day qualitative research sector renting population map personalities sydneysiders FOMO ageing population language tips wealth distribution communities Duchess of Cambridge social shifts GPO twentyseventeen data 2017 student townhouses follow residents safe Gen Y futurist ipswich bureau vegemite housing market challenge easter deloitte cooking travel christian learner ferry conference speaker focus groups Queensland urban rain generation victoria friendship 1980 housing growth waverton Channel 7 overcast Engineering Manager wellbeing suburb Sydney keynote speaker marketing faux-cilising income young australians kate middleton tuesday slideshare financial future the australian dream 2014 culturally diverse outsourcing Wagga Wagga SA moderators guide identity hills shire consumer gender teachers crows nest narcissism Australian communities teach poor gold coast Northern Beaches Christian School increasing densification ACF 2012 South Australia office space daily telegraph housing careers stay home 2015 Tasmania technology greatness census fail organisations australians staying home more tattoos brisbane neutral bay lifestyle #censusfail intern office opening bus pyrmont WA world youth day internships annual income relational hobart entrepreneurs of today graphs local communities debate leadership Tuesday Trend winter English rental stress equip post rationalism parenting networking New South Wales baby name princess charlotte wealth and income distribution travelling future-proof students financial independence sydney metro forecast Wellington demographic Love happiness not-for-profit households sector wide Christchurch employment fears goals cold aged care puzzle millionth visual cloudy days wealth and income Northern Territory motivate faux-cilise goal professional development New Zealand demographic transformations christmas Western Australia survey design click couple presentations Sydney emerging technologies social commentator resource priorities urban taskforce trends owning a home 2016 real infographic Financial Planning Association of Australia charity Assistant Store Manager buildings financial dreams royal mccrindle research conferences baby national private wealth baby name predictions builders dreaming house environmental scanning 2020 social research media McCrindle Speakers families 10 years house price rise volunteers focus group Aussies investing menai mccrindle Tuesday Trends social trends lalor park meals states speakers sports recap australian communities trends report house prices sydney speaker land of the middle class Births millenials engagement national crime rates alpha baby boomers generation alpha generational trends story moreton bay social life gen alpha rich blaxland wages The Daily Edition quote men home owner transport global generations property Netflix etiquette panel marrickville thought leadership wedding megatrends offenders ease of travel trend tuesday Royals Caregiver event hopes national wealth family ACT Australian Dream teacher acf15 digital retirement education hello fresh government statistics wage NEETs curiosity logan sydney hills sydney event property market urban living index learn online manly census 2016 the changing face of earnings easy rider optimistic budget sydneycity mentor Res Vis emerging generations authenticity year 7 debt internship sunburnt country domestic house price anzac friends HSC paying to work REIV National Conference shopping trends analyst public holiday Financial Planning Week non profit know the times NT monarchy forum February 16 toys cartodb capital cities Australian Families educated 2016 census Australian Home changing face of sydney mythbusters sunny days Australian Trends trends of 2016 school affordable EFF not for profit darwin tableau participants Australian Communities Trends shifts publication Territory ethnography Geoff Brailey social year 12 sun 1975 wolloomooloo social enquiry millennials emerging trends video list social commentary Crime Rates media activity customer personal growth entrepreneur grandparents politics cars business index demographic trends organisational culture religion celebration supply and demand events leader litter baby name trends research pack Christmas lunch rent New Zeland renter of the future commuters social issues energy woolworths ultimo ashley mckenzie forecasting summer finance Christmas season data visualisation employers social researcher demographics winter blues australian communities forum research services urban living housing trends System's Architect google ACF 2016 ideas dare to dream future proofing Australian Bureau of Statistics church newspaper educhat financial crime survey market research coffee average aussie the hills responsive mobile Kirsten Brewer VIC car geomapping Canberra cancel plans holiday pharmacy news data analyst JOMO shbc entrepreneurial university social media cancelling plans mccrindle in the media social lives parents 1968 Valentine’s Day population long weekend thrive jobs of the future program low density housing affordability insights pharmacies 2013 keynote Gen X growing population Australian Census city work the hills shire census Melbourne Word Up report high density living Generation Y holidays omnibus future child care australia teleworking education future report cash study workshop new office Australia Day 2017 generations economic Hornsby Shire Council marriage global financial crisis Generation X REIV Conference living internet potts point culture Social Trend society 24 million unaffordable economy conference presentation investment media commentary divorce rate home ownership resilience mateship eliane google for education award perth in the media infographic wall Queensland: QLD cancelling event analysis vegetarian in depth interviews global 2016 census results marriages communicate Population Clock daily commute cultural diversity community public speaking entertainment research data the average aussie middle class innovation generation Z clothing innovative keynote speaker women ageing Northern beaches Event capital city future of education 40 million sentiments food case study typical australian mortgage royal influence learning researcher earning communication workforce state brand trend professional Myth group session social change Mark McCrindle media release dessert fresh Education Future Forum IT Specialists Do It Yourself Northern Beaches baby boom visualisation father's day hornsby Australians property price rule keeper sector wide study tv aussie culture snapshot mining boom bondi tea youth unemployment poker master rising house prices Financial Planning Association small business youth teaching Australian schools train seasons nfp household new york times dream define cost university degree staff norwest area change engage school students apartment mover and shaker divorce repayments Australian demographics Australia Day Aussie education sector census results workplace culture jobs public speaker weekly earnings financial fears Real Estate medicine village TDE future proof world Bathburst SMSF award winner schools affordability schools students NSW