The Water Report: 20 Years of World Water Day [INFOGRAPHIC]

Friday, March 22, 2013

Water consumption and cost thumbnail imageWorld Water Day is celebrated every year on 22 March to focus the world’s attention to issues surrounding freshwater and the sustainable management of freshwater resources.

The United Nations Conference on Environment and Development (UNCED) recommended this international day in 1992, with the first ever World Water Day celebrated exactly two decades ago on 22 March 1993. This year’s theme for World Water Day is cooperation around water – using water as an instrument of peace by promoting an interdisciplinary approach to sharing this precious resource around the globe.

Here at McCrindle Research, we wondered what Australians had to say about water as a resource priority, water costs, and the use of water per Australian individual.

Water: Precious But Over-Priced

Our recent nationwide survey shows that 4 out of every 5 Australians say that the cost of water is too expensive. Australians value water provision, availability and affordability less than they value access to medical care, and more than they value electricity.

Water Views and Values

How does water consumption and cost compare per person across the Australian states and territories? South Australians pay the most for household water bills per person, while Victorians pay the least. In terms of water consumption, individuals in the Northern Territory use the most while individuals in Victoria use the least at just 55kL per person per year (ABS). In terms of water use in the home, Sydneysiders use 27 percent of water outdoors, 24 percent for showers, 20 percent in the laundry, 16 percent for flushing toilets, 10 percent on kitchen and bathroom taps and 3 percent on baths (Sydney Water).


This research was conducted by McCrindle Research through a national study of Australians which received 540+ responses (detailed demographics below). Figures on consumption and price reflect household expenditures, not government expenditures, and reflect Urban Distributed water only. Sources: McCrindle Research, ABS Cat. 4610.0, Water Account, Australia, 2010-2011, and Sydney Water.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


grandparents the changing face of criminal healthy future micro apartments crows nest global financial crisis sydneysider future proof Hunter Valley TEDx media release affordability census hills Work place who is generation z education urban living index Generation Y conference speaker ethnography year 7 divorce rate fears weather social research rent shbc shopper's pick research ultimo domestic tattoos mining boom thought leadership office Valentine’s Day TED talk data visualisation social enquiry speaker cancelling event divorce hills shire brisbane entertainment research services jobs of the future relevant Australia Day school satisfaction social commentator social researchers income population growth youth unemployment ACF17 young australians perth prince george career trends analyst renting shifts local research on coffee collaboration marriages Australian Dream speajer Territory Australian schools learning woolworths energy group house price rise baby name predictions generational trends baby name wealth and income distribution innovation middle class trends Australians millionth award future-proof Netflix urban living Word Up housing couple local communities financial independence Gen Y teach state professional services religion work mates jobs wealth world apartment Education Future Forum mccrinlde coffee relational charity not for profit not-for-profit global royal baby boom cartodb futurist princess charlotte clothing optimistic social Business analysis entrepreneurs of today visual qualitative research networking renter of the future train demography medicine rising house prices financial planning meetings Duchess of Cambridge families Elderslie-Harrington park household forecasting trend urban taskforce census fail collaborative TED holidays norwest households emerging trends local community small business living professional development dreaming financial REIV Conference Hornsby Shire Council money business performance leadership workshop mentor TAS innovative belief New Zeland Willowdale generation Z wages cold teachers selfie training Mark McCrindle Christmas presents property environment omnibus 2014 McCrindle Speakers Aussies forum employmee alpha award winner travelling mccrindle tea Australian Census employment kate middleton professional speaker winter blues future capital cities employmer population Australian Population balance public holiday gig baby names report commuting choice workers water public speaking Channel 7 average aussie communicate ashley mckenzie 10 years wealth and income poker master Christmas season owning a home Geoff Brailey product Australian Bureau of Statistics faith social shifts Tasmania Australian Communities Trends faux-cilising community engagement WA national crime rates Northern Beaches home owner conference NT demographic trends Macquarie University marriage social life home World Water Day future of education sydneysiders JOMO long weekend schools conference presentation baby sun etiquette mateship trades rich in depth interviews pharmacy mobile food cancelling plans 2015 culturally diverse gig economy the great screenage australian communities forum Wellington wealth distribution Mark McCrindle in the media Australia Day 2017 ACF housing growth eliane miles Births economy toys James Ward social commentary friendship earnings gold coast 2016 grave decision Bathburst Maxim Accounting census results australian communities trends report interactive Australian Home national private wealth HSC brand cultural diveristy mccrindle research curiosity demographic transformations Merry Christmas the hills shire media activity world youth day earning staff 1994 capital city Financial Planning Week mccrindle in the media optus showreel child care vegetarian Australia street wage sunburnt country sports vegemite Res Vis GPO moreton bay workshop ACT pharmacies volunteer faux-ciliser proactive australians staying home more post rationalism identity unaffordable university Social Trend spirituality Jura Coffee media commentary SRE Engineering Manager Northern beaches Event dream stay home average Australian live the dream education sector mythbusters high density living mother's day land of the middle class consumer Mount Annan-Currant Hill DIY australian social research EFF cloudy days dare to dream hello fresh aussie culture digital poor pyrmont retirement millennials plans workplace bureau blaxland survey social researcher holiday easy rider TDE investing typical australian daily commute rain Tuesday Trends menai System's Architect community high school generations teacher victoria school students house price future of work millenials non profit baby boomers keynote speaker Crime Rates ideas list hopes professional presenters Deaths growing population future of shopping daily telegraph communication baby names australia report Love visualisation giving budget cost of living geomapping cica sector contiki entrepreneurial cancel plans Wodonga dreams priorities February 16 royal baby neutral bay social change click data finance internship personalities Australian Trends infographic wall increasing densification society trends high density graphs researcher slideshare Myth group session volunteering gen alpha sector wide study car Royals organisations conferences event focus group food bank australia demographer deloitte greatness monarchy house prices names PSI environmental scanning cash personal growth Christchurch affordable statistics care support village survey design tips publication trend tuesday megatrends census data NSW narcissism organisational culture year 12 huffington post nfp ABS shopping What is food insecurity? aged care puzzle home ownership The ABC of XYZ NEETs friends Skilling recap insights paying to work wedding builders Performance Sentiment Index salary motivate australian community trends report trends of 2017 property market communications Kiwi business potts point Australian demographics communities teaching area social analysis supply and demand breakfast royal influence skills youth learning styles charities Real Estate 2020 emerging generations impact coffee lovers work from home donate 1980 Andrew Duffin family australian outsourcing 2017 offenders lalor park tertiary education internet ACT Report changing face of sydney trends of 2016 social analyst population map sector wide New Zealand ageing population suburb focus groups work young people CBD volunteers change mythbusting educated growth lifestyle growth of sydney volunteering data Aussie infographic marketing leader 1975 research report housing trends online shopping 24 million gen z Financial Planning Association of Australia NBRS bus analysis buildings case study government entrepreneur Gen X social lives NBRS Architecture hornsby define goal Scouts learn google for education education future report chairty debate earn annual income sunny days food insecurity emerging technologies panel generation alpha waverton meals demographics parenting facts housing market culture Real Estate Institute of Victoria urban spend wealth inequality australian real estate Sydney keynote speaker consumerism sentiments faux-cilise Northern Territory The Daily Edition society ipswich financial dreams community event the australian dream ashley fell intern future proofing tableau presentation screenage Australian community trends weekly earnings NFP event bondi house rental stress shopping centre sydney event students sustainable donation leadership going out market research REIV National Conference acf15 challenge quote darwin equip IT Specialists sydneycity Sydney technology Generation X McCridle women Australian communities results townhouses ACF2017 christmas parents not for profit research program ease of travel new office suburbs keynote public speaker debt Vocational education mover and shaker English Tuesday Trend Sydney population story workforce unemployment student cultural diversity staying in know the times video educhat office opening Cobbitty-Leppington professional wolloomooloo 23 million news high density apartments tv Queensland: QLD financial future average sydneysider screenagers Queensland micro property price suburban living mccrindle commuters speakers residents Wagga Wagga Lower Hunter Region economic 2016 census results social issues Do It Yourself investment snapshot fresh customer newspaper sydney metro forecast children presentations demographic travel 2016 census education future social trends social impact follow workplace culture language Canberra FPA goals father's day politics national wealth financial fears celebration global generations FOMO low density Channel Seven online city rise of local mortgage transport Caregiver 1968 DESTEL New South Wales public transport moderators guide SMSF happiness rule keeper work-life school January 26th cost wellbeing aged care Financial Planning Association research pack generation marrickville Charlotte cooking housing affordability summer repayments Christmas lunch baby name trends socialising eliane report resilience 24,000,000 Assistant Store Manager teleworking Jura Australia SA experience stats 40 million new york times thrive church easter SMART "know the times" education research sydney hills infographics Melbourne brand experience Research Executive tuesday anzac university degree VIC engage South Australia CPI cars investor hobart the average aussie apartments casual participants the hills research data ageing gender census 2016 insight Hills Shire Council overcast litter storytelling twentyseventeen brands tea media #censusfail resource seasons speakers pack authenticity sydney speaker social media Lower Hunter employers logan dessert 2013 royal family VET commute learner Kirsten Brewer purpose hunger Sydney’s south west 2012 office space ferry business index optus my business awards Adelaide the lucky country states Western Australia google real events engagement in the media ACF 2016 careers Northern Beaches Christian School crime Sydney Hills Business Chamber manly research visualisation data analyst Australian Families responsive life winter younger generations internships baby names population milestone Population Clock Research Director men schools students christian socialites study christianity safe VET sector