Why we named them Gen Alpha

Thursday, June 11, 2015

Naming the next generation

In the USA during the 2005 Atlantic hurricane season, the alphabetical list of names was exhausted, so scientists looked to the Greek alphabet for names. This nomenclature of moving to the Greek alphabet after exhausting the Latin one has a long history with meteorologists. Scientists of all disciplines use the Greek alphabet as a labelling sequence and as sociologists in naming the next generation we have followed this nomenclature too.

While many people are still gaining an understanding of Generation Y and educational academics are beginning to focus on Generation Z. In Australia alone there are almost two million children born since the end years of Generation Z (1995-2009). With generational analysis having moved from a stage of foundation to consolidation, a more predictable labelling system is being formed. Globally there is consensus on the alphabetised theme of Generations X, Y and Z, but for this latest generation, it is not the end of the old or a recycling of the current but the start of something new.

Generations Y and Z are often referred to as 21st-century generations. However, this upcoming generation is truly the first millennial generation because they are the first to be born into the 21st century (while many Zeds have been born into the 2000s, its oldest members were born at the tale end of the 20th century).

In our survey on the generations we asked respondents what they thought the generation after Z might be called. For many, the logical answer to our question was ‘go back to the beginning’. Generation A was suggested by 25 per cent of our respondents. The respondents who suggested Generation A said the labels also signified what we can expect of this generation and their times: a new and positive beginning for all, with global warming and terrorism controlled. Respondents who suggested the following labels made similar comments: the Regeneration, Generation Hope, Generation New Age, the Saviours, Generation Y-not and the New Generation. Others suggested the label ‘the Neo-Conservatives’ because the upcoming generation will have grown up aware of their impact on the environment and the economy.

Some respondents suggested the label ‘the Millennium Generation’, perhaps appropriate given the fact that this next generation will be the first to have been born into the21st century. However, this label will probably never be adopted; after all, both Generations Y and Z have already been referred to as the Millennials by demographers, writers, commentators and bloggers—particularly those in the US.

Other suggested labels were reflective of our tech-centric age. Many of these labels have also been used to refer to Generations Y and Z and again for this reason probably won’t be taken up: Net Generation, the Onliners, Global Generation, Generation Tech, Generation Surf and the Technos.

Those born globally from 2010-2024 we have labelled as Generation Alpha. If we look at Strauss and Howe’s generational theory, the next generation is predicted to spend its childhood during a high. We are currently living through the crisis period of terrorism, the global recession and climate change. By the time Generation Alpha are all born and moving through their formative years, these threats, among others, may have subsided. If that happens then this generation will begin their lives at a new stage, a global generation beginning in a new reality.

The above is an excerpt taken from Mark McCrindle's book, The ABC of XYZ; Understanding the Global Generations.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


the hills quote global trend shbc research visualisation video Macquarie University brand experience suburb faux-ciliser jobs rain Real Estate Institute of Victoria cooking IT Specialists breakfast selfie emerging generations Generation X McCrindle Speaker socialites group car deloitte educhat research on coffee Australian communities sector wide study growth of sydney social life teleworking McCrindle Keynote Speakers school keynote demographer non profit millennials REIV National Conference younger generations train home owner Hornsby Shire Council Australian Trends dare to dream Christmas day weather belief growing population cica Western Australia optus my business awards vegetarian property price employers anzac NEETs logan tableau government hills sustainable donation friends google thrive Myth royal who is generation z census financial planning ACF2017 Wodonga Northern beaches Event Deaths curiosity norwest community event hornsby financial future schools students work survey design Channel Seven renter of the future 2012 the great screenage alpha organisations business performance Adelaide cartodb households teaching wages generation alpha education future report infographic wall mentor entrepreneurs of today mccrindle buildings Black Friday collaboration housing growth nativity scene Australia street Caregiver research services culture #censusfail urban living ACF 2016 staff wealth distribution the hills shire learner data new office future proofing data visualisation wedding capital cities skills cars etiquette couple grandparents February 16 choice workers intern crime media release unaffordable social analysis perth acf15 JOMO Christmas presents FOMO faux-cilising aged care puzzle responsive in depth interviews Christmas in Australia leader blaxland census fail rise of local education post rationalism award woolworths in the media showreel Northern Territory socialising ACT Report trend tuesday researcher Cobbitty-Leppington earning Australian community trends family high density living families hello fresh Sydney Lifestyle Study coffee lovers trades Duchess of Cambridge 1968 year 7 social change brisbane youth Business analysis Christmas season australian communities trends report baby names australia report stats typical australian 1980 public speaker Res Vis business index lalor park going out Wellington dessert screenagers follow NSW mccrindle tea business mining boom local community monarchy domestic DESTEL Black Friday in Australia ferry Kirsten Brewer Word Up renting US the australian dream house price rise faux-cilise sydney speaker Kiwi living rental stress income not-for-profit panel sunburnt country cultural diversity food bank qualitative research repayments engagement marketing Australians Charlotte Research Director workplace huffington post affordability social lives Elderslie-Harrington park travel educated VET sector demographic transformations australian 2016 census wealth and income distribution australian social research weather young australians safe future of work graphs Australian Communities Trends media commentary high density apartments financial TAS analysis mccrindle in the media sydneysiders school satisfaction baby names teach princess charlotte aussie culture christmas EFF Retail small business McCridle holidays ashley mckenzie Valentine’s Day state optus Hills Shire Council public holiday Channel 7 Social Trend teachers 1975 healthy future media activity faith conferences rising house prices innovative Scouts 2020 gender futurist baby boomers Tuesday Trend screenage unemployment sydneycity rich mccrinlde Bathburst balance grave decision potts point Births spend friendship insights DIY urban living index change Australian demographics social trends TED Territory Willowdale teacher research report supply and demand cultural diveristy residents survey Financial Planning Association of Australia employmee NFP event culturally diverse money population milestone middle class clothing average aussie cloudy days education sector speakers professional speaker new york times social research litter winter careers politics generation Z university visualisation city life 2016 census results eliane miles salary suburbs speajer Royals resilience Sydney micro apartments identity financial dreams dreams shifts Jura Coffee mobile paying to work social researcher student impact award winner high density mother's day changing face of sydney investor volunteering sun global financial crisis brands 2013 ACT Research Executive priorities Vocational education gold coast Real Estate eliane office opening Australia Day Andrew Duffin pharmacies the average aussie online shopping WA dream Mount Annan-Currant Hill 2016 national private wealth TEDx wealth happiness workforce wolloomooloo presentation What is food insecurity? coffee professional development work from home micro innovation brand public speaking trends of 2017 communications Wagga Wagga infographics NBRS Architecture global generations Queensland: QLD communicate digital office space relational father's day summer celebration baby name trends Australian Dream travelling baby boom cost SMSF townhouses commuters food insecurity debt marrickville fears housing millionth neutral bay Skilling gen z donate winter blues poor care support ease of travel area average sydneysider victoria home ownership seasons pharmacy employment Gen X publication consumerism energy Assistant Store Manager sydney hills property development australian community trends report australians staying home more REIV Conference baby name christmas 2017 participants TEDx Speaker local global retail ipswich sydney event market research transport education future christian internet emerging trends mortgage The ABC of XYZ 2017 waverton ideas conference presentation pyrmont rule keeper capital city events household mccrindle research states gig economy weekly earnings ABS bureau online community resource easy rider owning a home "know the times" Australian schools report trends housing affordability Queensland ageing population crows nest environment Australian Bureau of Statistics australian communities forum home millenials internships darwin social commentator personal growth students recap 10 years society trends sydney market facts sydneysider snapshot Aussies proactive speakers pack long weekend work-life Performance Sentiment Index thought leadership moderators guide meals population South Australia average Australian debate chairty networking Northern Beaches Christian School future of education research bus casual Netflix professional plans focus groups housing trends Gen Y VIC McCrindle Speakers baby name predictions giving speaker FPA population growth tea house community engagement youth unemployment Christmas day PSI engage Sydney Hills Business Chamber GPO entrepreneurial medicine conference speaker equip twentyseventeen investing cost of living consumer communication SMART personalities leadership workshop high school digital economy volunteer keynote speaker insight mythbusting technology Geoff Brailey christianity internship greatness land of the middle class 24,000,000 40 million The Daily Edition SA staying in not for profit case study group session Generation Y demographic learning styles Sydney’s south west ACF property market ultimo presentations cancelling event generations google for education HSC sunny days urban CBD royal family hunger not for profit research population map annual income Tuesday Trends communities budget Gen Z Expert Mark McCrindle young people Melbourne volunteers NBRS Do It Yourself holiday suburban living retirement stay home future proof financial independence hobart prince george Financial Planning Association office the lucky country increasing densification divorce rate future of shopping wellbeing Financial Planning Week education research gen alpha urban taskforce program moreton bay tattoos collaborative demography Mark McCrindle in the media focus group parenting real daily telegraph statistics tv English ageing aged care newspaper experience earnings professional presenters define Lower Hunter storytelling story wealth and income sydney metro CPI Australian Home commuting relevant optimistic shopper's pick investment financial fears volunteering data forecast bondi mateship research pack workshop charity Canberra builders 24 million tuesday apartment lifestyle children entertainment geomapping meetings census results charities goal Hunter Valley generation news nfp data analyst daily commute women jobs of the future 2014 January 26th royal influence social impact world ACF17 Australian Population goals royal baby Sydney population economic New Zeland forecasting training 1994 Black Friday Sales affordable marriages baby list learn leadership Lower Hunter Region census 2016 ashley fell New Zealand census data SRE sector wide the changing face of cancelling plans mythbusters apartments world youth day NT criminal Christchurch baby names report VET menai customer Tasmania Education Future Forum shopping national crime rates divorce career toys Australia Day 2017 James Ward social organisational culture social issues parents Population Clock overcast hills shire happy holidays Engineering Manager challenge social enquiry professional services event social commentary motivate forum Aussie infographic know the times Merry Christmas low density rent house prices results offenders tips environmental scanning names Crime Rates Christmas data Christmas Stats school students schools Jura Australia vegemite purpose click australia interactive Australian Families christmas trees earn demographics finance commute food 23 million men marriage hopes seasons greetings public transport Christmas lunch australian real estate manly Work place society kate middleton wealth inequality social analyst System's Architect World Water Day language mover and shaker fresh church Australian Census New South Wales media entrepreneur outsourcing local communities workplace culture employmer narcissism cancel plans social shifts Northern Beaches slideshare village poker master sports cold trends of 2016 conference emerging technologies sentiments shopping centre future easter Love Maxim Accounting growth contiki cash year 12 work mates wage social media omnibus university degree Sydney keynote speaker authenticity TDE future-proof research data gig urban development child care economy dreaming product 2015 demographic trends sydney property market TED talk tertiary education religion social researchers ethnography trends analyst spirituality live the dream house price study Christmas research national wealth megatrends sector water learning property visual generational trends housing market