How effective Demographic Analysis can transform your business

Thursday, June 30, 2016

Numbers and people have long been two of the most important aspects of an organisation. Demographics is the merging of these two fundamentals and has a direct impact on the ability of organisations to effectively engage their clients and staff.

Why Demographic Analysis?

Demographic analysis gives insight into the age, sex and geographic composition of a population. There are many other characteristics of a population that can also be explored such as household income, employment status and educational background. Whilst it may be seemingly broad in scope, it is an essential first step to understanding your clients and staff.

Are your clientele predominantly Generation Y or are they Baby Boomers, are they in the higher income brackets or of lower socio economics? Asking these questions allows you to delve deeper into how to tailor your offering to your target market. Demographic shifts in society directly impact upon an organisation’s ability to shape their marketing, products and services to best suit their clients. Densification, mobility, purchasing behaviours, technology use, media consumption – these are all key measures which demographic and market analysis will help you understand.

In a constantly changing society, demographic analysis provides insight and visibility into the otherwise unseeable influences on our organisations and businesses.

Some McCrindle examples:



At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

For us research is not a list of survey methods but a passion to find answers. It is more than a matter of questionnaires and focus groups – it is a quest to make the unknown known. The best research clarifies the complex and reveals insights in a way that can be seen and not just read.

Only when the findings are visually displayed, engagingly presented and strategically workshopped can they have maximum impact – and be implemented effectively.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


sunny days award winner internships mover and shaker economy mining boom commute research pack australian social research publication wellbeing rental stress Charlotte financial future economic NSW local national wealth suburbs ageing population deloitte trend etiquette award focus group generational trends debt balance define media release Mark McCrindle census high density apartments 1994 bondi wedding research visualisation communication travel meals engagement moreton bay gen z forum ACT mortgage consumerism Channel 7 sydneycity offenders rising house prices communications optus professional services shopper's pick language analysis research university degree social research researcher Caregiver dreaming village Research Executive aged care puzzle snapshot equip NEETs jobs thought leadership IT Specialists clothing google for education housing market future of work conference presentation community engagement work-life event sunburnt country cost of living residents middle class TDE statistics celebration faux-ciliser darwin story moderators guide Australia Day 2017 Christmas season research data storytelling brand experience christian generations focus groups schools students learning styles group culturally diverse mccrindle research teacher 2015 Geoff Brailey Northern Beaches Christian School Aussies the changing face of brisbane 10 years student office opening shopping world youth day annual income society infographic education sector domestic school students wealth distribution happiness collaborative population map rise of local relevant 2017 transport keynote speaker affordable learning Sydney rule keeper professional speaker cloudy days house price rise media activity financial independence sector wide study social impact housing affordability long weekend Queensland: QLD Australian Families Netflix participants Deaths motivate holidays income local communities financial fears tableau women 2012 pyrmont 2016 census System's Architect tv research services ultimo pharmacies 2020 staff trends Northern Territory 24 million marriages wage facts salary Adelaide twentyseventeen dream Sydney keynote speaker australians staying home more New Zeland Generation Y meetings New Zealand baby teleworking "know the times" entrepreneur overcast click conference speaker healthy future presentation vegemite Channel Seven McCrindle Speakers cost January 26th population growth Christchurch retirement food royal increasing densification renter of the future forecast community cancelling event tattoos in depth interviews career learn youth unemployment Western Australia Education Future Forum personalities socialising apartment staying in litter slideshare market research internship potts point brand not for profit Tasmania investment FOMO panel Christmas presents households Northern beaches Event digital socialites coffee ethnography earn winter Aussie consumer state christmas Australian schools sentiments Australian Home new york times responsive skills Gen X families plans 1980 Myth suburb mentor social life social English study daily telegraph high school learner public speaking demographer politics program online speakers Population Clock father's day hello fresh urban living authenticity visual marketing keynote global generations states hobart wealth and income friends leader mccrindle in the media home owner holiday generation financial dreams ferry trends of 2016 demographic transformations renting Australian Bureau of Statistics ashley fell low density perth experience gold coast budget visualisation 1968 emerging trends victoria tertiary education aged care jobs of the future training water data visualisation religion goal emerging technologies Real Estate cultural diversity narcissism young australians hornsby princess charlotte demographic know the times university The Daily Edition identity sustainable tuesday careers 2016 census results public speaker emerging generations educated royal influence Financial Planning Association population milestone curiosity SMSF ACF baby boomers young people 23 million Queensland baby name predictions future proofing REIV National Conference organisations sun communicate proactive Canberra suburban living Tuesday Trends menai teaching case study group session change cars home pharmacy property price professional the australian dream futurist relational 2016 eliane 1975 priorities Financial Planning Association of Australia social lives huffington post Do It Yourself faux-cilising follow resource cold social commentator couple megatrends Valentine’s Day trends of 2017 2013 work trends analyst social issues hopes environment data lifestyle hills shire urban Wagga Wagga small business entertainment report presentations ageing gender rent urban taskforce customer mother's day non profit goals The ABC of XYZ 40 million ABS global financial crisis February 16 marriage easter baby name supply and demand commuters Kiwi year 7 interactive school satisfaction crime eliane miles royal family repayments product CBD capital city entrepreneurial housing prince george list poor sports builders culture energy stats innovation Australia Day national private wealth townhouses christianity social shifts Australian Communities Trends demographic trends employment work mates leadership workshop monarchy 2014 bureau baby names networking brands Births millionth 24,000,000 crows nest wealth cartodb Australian Trends social media anzac office google social enquiry census fail children engage ashley mckenzie australia office space growth national crime rates the average aussie Real Estate Institute of Victoria alpha TAS new office housing growth weather online shopping communities home ownership collaboration #censusfail fears Northern Beaches education toys resilience cash Tuesday Trend high density living infographic wall cancel plans Scouts Australian demographics property teachers millenials social researchers wolloomooloo business JOMO future proof Australians generation Z grandparents high density names media commentary events living rich Melbourne dare to dream forecasting earnings paying to work EFF mythbusting government daily commute church year 12 future-proof schools quote technology workshop owning a home divorce rate urban living index future of education optus my business awards parents vegetarian tea Duchess of Cambridge land of the middle class unemployment Australian Dream Merry Christmas Word Up housing trends FPA workforce manly Love seasons students summer wealth and income distribution marrickville environmental scanning train life friendship selfie Australian communities winter blues GPO baby boom poker master ipswich professional development generation alpha NT changing face of sydney men australian communities forum neutral bay newspaper house prices DIY South Australia trend tuesday innovative teach PSI sydney event conference divorce thrive public holiday city lalor park entrepreneurs of today challenge Wodonga capital cities mateship demographics bus acf15 education future growing population Bathburst charity VIC parenting faux-cilise optimistic nfp Hornsby Shire Council property market millennials easy rider Crime Rates going out SA not-for-profit house price baby name trends conferences DESTEL future social commentary society trends REIV Conference graphs woolworths Royals Financial Planning Week Engineering Manager Christmas lunch outsourcing insight gen alpha shbc rain educhat investor Assistant Store Manager cooking mccrindle Social Trend australian communities trends report Australian Census Kirsten Brewer global greatness volunteers area population sydney metro wages workplace affordability geomapping mobile blaxland criminal post rationalism personal growth spend news financial data analyst cancelling plans census 2016 organisational culture Generation X sector wide average aussie waverton media recap weekly earnings Res Vis Territory shifts mythbusters typical australian norwest dessert WA ACF 2016 sydneysiders buildings ease of travel internet in the media education research royal baby contiki investing car qualitative research debate stay home finance survey workplace culture logan insights business index fresh ideas earning video household social change tips safe results aussie culture World Water Day sector omnibus house leadership kate middleton social analysis real medicine youth family social trends HSC social researcher survey design mccrindle tea community event New South Wales sydney speaker education future report employers travelling intern unaffordable child care world census results Wellington Gen Y school