How effective Demographic Analysis can transform your business

Thursday, June 30, 2016

Numbers and people have long been two of the most important aspects of an organisation. Demographics is the merging of these two fundamentals and has a direct impact on the ability of organisations to effectively engage their clients and staff.

Why Demographic Analysis?

Demographic analysis gives insight into the age, sex and geographic composition of a population. There are many other characteristics of a population that can also be explored such as household income, employment status and educational background. Whilst it may be seemingly broad in scope, it is an essential first step to understanding your clients and staff.

Are your clientele predominantly Generation Y or are they Baby Boomers, are they in the higher income brackets or of lower socio economics? Asking these questions allows you to delve deeper into how to tailor your offering to your target market. Demographic shifts in society directly impact upon an organisation’s ability to shape their marketing, products and services to best suit their clients. Densification, mobility, purchasing behaviours, technology use, media consumption – these are all key measures which demographic and market analysis will help you understand.

In a constantly changing society, demographic analysis provides insight and visibility into the otherwise unseeable influences on our organisations and businesses.

Some McCrindle examples:



At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

For us research is not a list of survey methods but a passion to find answers. It is more than a matter of questionnaires and focus groups – it is a quest to make the unknown known. The best research clarifies the complex and reveals insights in a way that can be seen and not just read.

Only when the findings are visually displayed, engagingly presented and strategically workshopped can they have maximum impact – and be implemented effectively.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Australia Day 2017 experience children public speaker area quote emerging generations megatrends household future-proof new office business speakers charity parenting qualitative research January 26th career property market case study not-for-profit infographics language baby boom water Generation X social researchers communications public speaking work-life casual future proof gen z report newspaper volunteering data rule keeper sustainable households apartments sun priorities real acf15 shopping centre house price rise Skilling investing summer poor CBD consumerism workplace culture year 7 thought leadership Wodonga Macquarie University market research social issues social commentary selfie The Daily Edition rising house prices relevant Financial Planning Week royal influence 2017 faux-cilise low density future of education media equip in depth interviews financial planning prince george emerging trends Australian Bureau of Statistics generation Z house sydney event outsourcing housing christmas business index baby name affordable showreel renting 2016 travelling Western Australia commuters education research socialites sunny days cost of living SMART Duchess of Cambridge google for education students 2015 social media Australia street research services organisational culture future of work Kirsten Brewer TED talk sunburnt country student lifestyle investor Mark McCrindle commute Australian schools national private wealth trends analyst generations australians staying home more cica DIY Geoff Brailey dream national wealth charities Work place February 16 community engagement Royals earning research data trends of 2016 couple darwin Gen Y volunteers cancel plans Crime Rates define Engineering Manager keynote speaker community Deaths education sector Australian Home income brands Merry Christmas vegemite leadership workshop 10 years slideshare budget mccrindle tea networking dare to dream System's Architect media commentary New South Wales conference presentation dreams the australian dream professional development Australian Population Territory sydneycity young australians Northern Territory NT collaborative typical australian sydneysiders engagement VET sector child care Christmas lunch Australia Day growth overcast ACF population milestone generation alpha relational social research ACF2017 English faux-ciliser baby families residents wages hornsby earn FOMO Australian Communities Trends sentiments know the times educated micro 2014 online keynote authenticity nfp environmental scanning results demographics capital city DESTEL train winter award winner aged care analysis financial rental stress hills generational trends Tasmania unemployment high density schools consumer balance personal growth office space innovative anzac high density living gold coast weather parents happiness mover and shaker 40 million gen alpha investment financial fears housing affordability financial future conferences dessert sydney speaker financial independence tattoos speakers pack staff research shbc global divorce rate suburbs long weekend housing growth australian communities trends report house price event tips forecasting REIV National Conference sydneysider volunteering transport office media release education future report wedding customer ease of travel wellbeing digital research pack New Zealand sydney metro Canberra workforce norwest crime mccrindle research cost Tuesday Trend learner baby name predictions millenials holiday Queensland workshop optus my business awards 1975 click workplace global generations future proofing Wagga Wagga suburb communities huffington post poker master economy lalor park events easter aussie culture debt state millennials Generation Y vegetarian storytelling gig culture entrepreneurs of today google victoria future Andrew Duffin finance 1980 video wolloomooloo society safe paying to work ashley mckenzie facts staying in blaxland trades NBRS 24,000,000 communicate social impact property price Kiwi narcissism care support holidays story hills shire names bondi sydney hills seasons university degree WA Myth baby names report belief young people optimistic twentyseventeen repayments learning styles product home owner school satisfaction Australians menai conference shifts marriages manly ultimo Sydney ageing population affordability ethnography office opening teleworking potts point cultural diveristy mentor new york times world youth day moreton bay generation australia home ownership Adelaide infographic census fail personalities ageing internship screenage follow entrepreneurial Australian communities princess charlotte housing market retirement bureau Channel 7 tableau insight clothing panel Res Vis global financial crisis Australian community trends mining boom World Water Day chairty omnibus NSW city challenge group jobs mother's day Melbourne suburban living alpha IT Specialists social analysis Research Executive cultural diversity population growth ACT list royal baby Research Director Netflix the hills Charlotte entrepreneur EFF Tuesday Trends social researcher wealth and income training TED wage going out intern social enquiry presentation world urban taskforce speaker mccrindle in the media pyrmont Gen X coffee toys middle class forum royal family tea debate waverton work sports Bathburst Wellington professional presenters mythbusting offenders demography graphs The ABC of XYZ ACF 2016 survey fresh thrive program media activity trends of 2017 Love Hornsby Shire Council youth unemployment 2012 the great screenage rent leader earnings house prices educhat PSI millionth technology Education Future Forum university financial dreams cooking apartment social shifts food social life wealth and income distribution social trends mateship demographic transformations renter of the future visual careers hopes ACF17 South Australia small business marketing cold changing face of sydney census results New Zeland 2016 census results litter shopping publication ABS monarchy Christchurch proactive deloitte goal data car Assistant Store Manager annual income housing trends Australian Families local communities easy rider sector wide friends resilience not for profit resource average aussie daily commute Northern Beaches Christian School teach spirituality cancelling plans future of shopping states demographer Australian demographics etiquette data visualisation hello fresh focus group neutral bay NBRS Architecture mccrindle average sydneysider choice workers employers meetings Vocational education recap population map divorce census purpose non profit Births census 2016 Northern Beaches salary ashley fell education future owning a home innovation politics statistics conference speaker schools students collaboration christian identity moderators guide trends australian social research James Ward mobile townhouses REIV Conference pharmacy fears volunteer skills criminal impact business performance culturally diverse wealth Word Up school students award environment communication employment Social Trend VET SMSF marrickville news society trends research report father's day hobart Aussies living Australian Trends marriage Sydney keynote speaker logan energy life capital cities goals local australian communities forum growing population live the dream post rationalism cloudy days research visualisation year 12 NEETs group session shopper's pick teaching population tv eliane church futurist mortgage high density apartments Scouts emerging technologies gig economy CPI cartodb high school TEDx economic demographic trends greatness the average aussie village motivate 2020 engage family increasing densification Northern beaches Event money meals Real Estate learn internet NFP event travel micro apartments Christmas season perth responsive school weekly earnings brand TDE local community social change baby names presentations cancelling event the hills shire religion snapshot daily telegraph "know the times" Sydney Hills Business Chamber ideas 1968 crows nest data analyst supply and demand gender christianity 2013 interactive the changing face of ipswich trend breakfast professional learning professional speaker SRE baby names australia report celebration TAS men mythbusters contiki HSC Financial Planning Association of Australia Caregiver kate middleton Australian Census stay home stats internships youth forecast teacher Australian Dream ferry urban living 2016 census 24 million Christmas presents participants winter blues geomapping census data survey design Do It Yourself insights friendship pharmacies public holiday 23 million national crime rates brisbane property wealth distribution social commentator sector grave decision SA tertiary education brand experience GPO bus woolworths women baby boomers teachers cars socialising Aussie jobs of the future healthy future dreaming #censusfail average Australian unaffordable education professional services medicine tuesday australian social lives FPA demographic cash faux-cilising grandparents land of the middle class spend JOMO aged care puzzle baby name trends Real Estate Institute of Victoria leadership visualisation government curiosity entertainment Channel Seven Queensland: QLD australian real estate change royal online shopping VIC home social study work mates Population Clock domestic rise of local buildings Financial Planning Association trend tuesday urban living index organisations sector wide study rich australian community trends report eliane miles researcher in the media optus Valentine’s Day community event urban builders infographic wall faith McCrindle Speakers focus groups Hills Shire Council plans wealth inequality rain 1994