What attendees will hear at the Melbourne Australian Communities Forum

Thursday, November 26, 2015

The Australian Communities Forum is happening again in Melbourne in just a week's time!


Attendees are in for an excellent, informative and interactive day. Check out our event line up below:


ELIANE MILES | Research Manager, McCrindle

Australian communities in context

To introduce the day, Eliane will outline some of the key factors defining 21st century Australian communities and set some context around this national communities’ research.

MARK MCCRINDLE | Principal, McCrindle Research

Australian Community Trends Report; Results from the national research study

This inaugural national study reveals is based on extensive research of the Australian public as well as current donors and also national research of staff and leaders working in Australia’s not-for-profit sector. This session will reveal the fascinating results including the National Giving Macro Segments, Giving Blockers and enablers, the giving sentiment matrix, donor priorities, the donor participation scale, the engagement hierarchy and the sector’s Net Promoter Score. In addition to sharing the key insights, attendees will be given practical steps in how to strategically respond to these illuminating findings.

GEORGE SAVVIDES | CEO, Medibank Private & Chairman of World Vision Australia

The change journey; leading teams and engaging workplace communities through cultural transformation

In his thirteen years as CEO of Medibank Private, George has led the organisation from government ownership to public listing, and this IPO was the second largest in Australia’s history. He has recently transitioned this organisation which has a customer base of 3.9 million Australians to new headquarters with a layout design to create a collaborative workplace. As chair of World Vision Australia, he has also given governance to one of Australia’s best known charities in these times of unprecedented change.

CLAIRE MADDEN | Research Director, McCrindle

Understanding the power of collaborative communities

Responding to the megatrends transforming Australia will ensure that organisations remain relevant in these changing times. From demographic change to generational transitions, from new technologies to emerging consumers, communities are changing and so is the workforce. This introductory session will give leaders insights into how to respond to this and create a culture of collaborative innovation.

REBECCA KOTOW | Head of Social Impact & Community Investment, NAB

Innovating and adapting to influence change and impact communities 

In her role as head of social impact and community investment at NAB, Rebecca and her team are responsible for micro-finance, impact investment and the community engagement of one of Australia’s largest organisations. NAB is regarded as a leading innovator in not only the communities’ space, but in workplace engagement as well. Their new headquarters at Docklands and the phenomenal work space community that is The Village, along with the employee engagement programs that Rebecca leads are all great examples of people-focused innovation.

FAY CALDERONE | Lawyer and partner at DibbsBarker

Engaging workplace communities

Fay is a legal specialist in workplace and employment engagement. In this session she will outline how to create engaging workplace communities and effectively manage cultural change. An increasingly central community in Australian society is the workplace community and Fay will deliver insights into how to harness talent, drive purpose and alignment, and create a thriving and healthy workplace.

SARAH PRESCOTT | Head of Marketing and Communications, Thankyou

The Thankyou story

Thankyou is an Aussie success story, not only because of the growth of this water, food and products company, but the business model it utilises to impact and fund impoverished communities. In this inspiring closing session, Sarah will outline the Thankyou model for empowering everyday Australians to change the world through simple choices in their everyday life. She will share what has made Thankyou a household name through creating effective, fresh and motivating marketing that cut through the noise and achieved something great.


At the event, we will also be launching the results from the sector-wide, not-for-profit study. Mark McCrindle will deliver a presentation on the Australian Community Trends Report and will share the results from the national research study. This inaugural national study is based on extensive research of the Australian public as well as current donors and also national research of staff and leaders working in Australia’s not-for-profit sector. All delegates will receive a copy of the Australian Community Trends Infographic, visualising the results:


TIM SURGENOR | Founding Director, DataMotive

Creating compassionate commercialism

One of Australia’s most important community trends is the rise of social enterprises; entrepreneurial organisations which operate to empower communities and make a difference for those in need. As the founder of DataMotive, Tim will share his story of building a business that transforms communities as well as highlighting how other organisations can utilise “impact-sourcing” and ethical buying to not only manage their costs but support ultra-poor communities.

GREG LOW | Co-founder, R2L

The power of visual story telling

Greg is an expert at helping organisations tell their story, especially through visual communications. With professional skills both behind the camera as well as in shaping campaigns and advising not-for-profits, he has a depth of experience in helping organisations create engaging content and telling their brand story.

NICHOLAS BOLTO | Managing Director, Olympus Solutions

The trust factor: giving confidence to donors 

Nic is a not-profit consultant who developed The Difference Index, an annual measure which assists in credentialing charities and their impact. Nic will review what donors are looking for and ways you can qualify your marketing claims to increase donor confidence

HEATH MCSOLVIN | Director of Fundraising, CBM 

Retaining long term donors while attracting Gen Y and Z

As Director of Fundraising at CBM Australia, Heath has worked across the mainly disciplines of fundraising for more than 20 years. During that time, he’s seen the changing face of donors - how to acquire them and how to keep them! Heath will share with you some of the insights he has found in finding new ways to recruit donors and important pathways that need to be built to keep them.


The power of big data to focus and grow organisations 

James and Nicholas are Econometrics Honours students at Monash University and they have a head for numbers and a heart of not-for-profits. While organisations collect more data than ever, there are simple ways to exploit this data gold mine with traditional statistical techniques and alternatives such as text mining and sentiment analysis. In this session, they will illustrate some examples of cropping, visualising and analysing data and texts from socio media and online data sources.

NICK DUBE | Founder & Creative Director, Heartburst Digital 

Digital Storytelling and the donor experience 

As the founder and creative director of Heartburst Digital, Nick is an expert at creating a compelling brand story through online channels. Based on his extensive experience with not-for-profits, he will give insights in how little online changes can make a big communications difference.

ASHLEY MCKENZIE | Team Leader of Communications, McCrindle 

Social media tips and tricks 

In an era of message-saturation, the challenge for organisations is to deliver quality content that will cut through the noise. In this session, Ashley McKenzie, who leads the communications strategy at McCrindle, will share tips and tactics on how to best influence through social media and which platforms engage different communities.



Australian Communities Forum, Sydney November 13, 2015 from Power Creative on Vimeo.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


financial SRE conference speaker apartments census results the average aussie families train new office renting Research Director publication logan thought leadership analysis Financial Planning Association internships vegemite NBRS 40 million follow dreams Australian Home recap moreton bay thrive townhouses not for profit year 7 report lifestyle 23 million Christmas presents national private wealth Channel Seven life Generation Y baby name trends shopper's pick entertainment census fail future of work teach volunteering equip learning styles population map event social commentator government purpose facts average Australian 1994 shifts sydney metro Sydney keynote speaker Scouts plans ferry monarchy aussie culture population jobs emerging trends online shopping hobart Population Clock chairty tertiary education IT Specialists tea dream census The ABC of XYZ forecasting relevant gen alpha social change Australian Families year 12 holiday JOMO high school graphs teleworking ashley mckenzie define faux-ciliser brands #censusfail darwin employers city wage future-proof futurist community engagement research visualisation summer social enquiry weather product church panel criminal socialites domestic January 26th Australia Day cars school mother's day Crime Rates rule keeper conference presentation social researcher survey daily telegraph marriage Northern Territory business performance trends in depth interviews Australian community trends workforce anzac communication affordable careers sydneysiders work quote educated James Ward sunny days weekly earnings demographic transformations office housing market "know the times" the changing face of high density apartments case study career award students pharmacies story average aussie housing affordability dare to dream speakers pack seasons education research staff pyrmont trends of 2016 cartodb Andrew Duffin know the times customer offenders average sydneysider breakfast house prices dreaming English cancelling event leader suburban living global generations fresh ABS unemployment investor couple online SMART keynote speaker suburb gender selfie NBRS Architecture social issues Australian Dream narcissism wolloomooloo national wealth interactive WA motivate waverton Australians TAS group future of shopping nfp World Water Day population milestone brand experience society grandparents cultural diversity Channel 7 financial planning TED McCrindle Speakers names engage post rationalism australian communities forum baby boomers sustainable divorce sunburnt country Generation X energy contiki social commentary volunteering data Caregiver winter events community event housing youth unemployment FOMO royal emerging generations apartment relational dessert women Charlotte rent charity social lives debate optimistic trades financial dreams long weekend mccrindle research volunteers royal family baby name Northern Beaches Christian School google teacher friends curiosity Australian demographics gold coast Deaths NT local rich census 2016 professional presenters public speaking jobs of the future states 2013 Financial Planning Week learner belief royal baby Hornsby Shire Council moderators guide consumerism educhat christian communicate royal influence money cancelling plans Work place repayments shbc training society trends 1968 collaboration outsourcing conference generation Z demographic house price rise ACF 2016 parents trends of 2017 generational trends results Aussies Mark McCrindle land of the middle class priorities showreel office opening System's Architect cica keynote storytelling workshop Queensland researcher research pack workplace culture focus groups affordability demographic trends population growth baby boom salary meetings princess charlotte house Tasmania global cultural diveristy ACT demographics wages tableau crime real hopes professional development urban living index aged care NFP event data analyst annual income Adelaide personalities Research Executive the australian dream deloitte leadership spend meals work mates ease of travel mover and shaker potts point norwest bureau qualitative research optus February 16 micro apartments 2014 baby names report Australian Census Res Vis earning Melbourne 2017 Western Australia innovation media activity paying to work young australians sydney hills TEDx safe non profit australia suburbs data visualisation grave decision school satisfaction resource NEETs rain data increasing densification CBD car builders media sector lalor park PSI Wodonga New South Wales forecast ageing 10 years woolworths baby name predictions community future proofing Kiwi research Tuesday Trends speaker the great screenage marriages budget stats happiness Love australian living kate middleton Macquarie University Tuesday Trend earn teachers manly market research earnings participants media release capital cities mccrindle in the media income sports mythbusting gig economy finance urban ashley fell spirituality Territory New Zeland Christchurch faux-cilise public holiday social schools students local community medicine intern 2015 Northern beaches Event The Daily Edition ipswich faux-cilising coffee generation baby twentyseventeen TDE snapshot home ownership student wellbeing staying in mccrindle tea low density family sydney speaker leadership workshop poor micro insight environmental scanning commuters sector wide growing population retirement future of education neutral bay Vocational education Kirsten Brewer alpha speakers youth cash greatness rising house prices mythbusters sydneycity EFF gig personal growth water innovative local communities Valentine’s Day mentor the hills daily commute housing trends work-life mccrindle learn wealth distribution prince george politics Word Up insights sydney event religion winter blues mateship authenticity identity VIC Australian Population live the dream economy rise of local study millennials 2012 capital city proactive investing food Education Future Forum generation alpha Hills Shire Council goal healthy future residents infographics social trends TED talk overcast video acf15 growth research report supply and demand visualisation bondi vegetarian cancel plans visual debt wealth and income volunteer challenge 24 million newspaper property price Australian Bureau of Statistics program experience professional services state REIV National Conference millenials blaxland megatrends Gen Y home language optus my business awards the hills shire ageing population screenage resilience aged care puzzle rental stress high density learning New Zealand social analysis award winner housing growth household celebration Births research services financial fears social researchers christianity australian community trends report in the media Engineering Manager future proof huffington post global financial crisis easy rider cooking bus REIV Conference ultimo 2016 organisations Bathburst hornsby Royals brisbane school students social research sector wide study Australian schools pharmacy ACF17 news Sydney NSW clothing Real Estate Institute of Victoria Skilling christmas Australian Communities Trends mining boom father's day hills socialising education sector Australian communities baby names high density living financial future parenting Social Trend Gen X world youth day eliane miles Christmas season digital Australia street 2016 census mortgage Merry Christmas Canberra South Australia 1975 business index Australian Trends wealth and income distribution renter of the future charities Northern Beaches 2016 census results focus group financial independence Sydney Hills Business Chamber owning a home investment university degree poker master conferences schools gen z casual 2020 geomapping wedding trends analyst trend perth hills shire teaching entrepreneurial shopping VET sector CPI statistics village research data mobile demography households urban living not-for-profit internet middle class networking easter FPA marketing transport Real Estate culture presentations home owner urban taskforce fears property market etiquette Aussie house price Duchess of Cambridge new york times workplace australian social research going out property DIY tv stay home baby names australia report education buildings environment DESTEL litter Financial Planning Association of Australia forum victoria unaffordable economic ACF2017 marrickville organisational culture collaborative education future report emerging technologies infographic wall australian communities trends report Australia Day 2017 friendship employment divorce rate responsive media commentary internship demographer care support menai generations VET typical australian social media business engagement small business omnibus future tattoos social life ACF changing face of sydney education future millionth public speaker census data sentiments sun slideshare toys ethnography travelling young people travel choice workers consumer Geoff Brailey entrepreneur national crime rates cold brand Myth culturally diverse social shifts men group session survey design child care list office space goals Wagga Wagga SA presentation professional skills Do It Yourself professional speaker google for education ideas click tuesday 1980 24,000,000 Assistant Store Manager hello fresh children holidays Christmas lunch sydneysider communities HSC eliane GPO cloudy days Queensland: QLD university technology area cost of living shopping centre faith entrepreneurs of today world Wellington SMSF tips commute trend tuesday infographic australians staying home more impact wealth Netflix balance communications change social impact crows nest cost