What attendees will hear at the Melbourne Australian Communities Forum

Thursday, November 26, 2015

The Australian Communities Forum is happening again in Melbourne in just a week's time!


Attendees are in for an excellent, informative and interactive day. Check out our event line up below:


ELIANE MILES | Research Manager, McCrindle

Australian communities in context

To introduce the day, Eliane will outline some of the key factors defining 21st century Australian communities and set some context around this national communities’ research.

MARK MCCRINDLE | Principal, McCrindle Research

Australian Community Trends Report; Results from the national research study

This inaugural national study reveals is based on extensive research of the Australian public as well as current donors and also national research of staff and leaders working in Australia’s not-for-profit sector. This session will reveal the fascinating results including the National Giving Macro Segments, Giving Blockers and enablers, the giving sentiment matrix, donor priorities, the donor participation scale, the engagement hierarchy and the sector’s Net Promoter Score. In addition to sharing the key insights, attendees will be given practical steps in how to strategically respond to these illuminating findings.

GEORGE SAVVIDES | CEO, Medibank Private & Chairman of World Vision Australia

The change journey; leading teams and engaging workplace communities through cultural transformation

In his thirteen years as CEO of Medibank Private, George has led the organisation from government ownership to public listing, and this IPO was the second largest in Australia’s history. He has recently transitioned this organisation which has a customer base of 3.9 million Australians to new headquarters with a layout design to create a collaborative workplace. As chair of World Vision Australia, he has also given governance to one of Australia’s best known charities in these times of unprecedented change.

CLAIRE MADDEN | Research Director, McCrindle

Understanding the power of collaborative communities

Responding to the megatrends transforming Australia will ensure that organisations remain relevant in these changing times. From demographic change to generational transitions, from new technologies to emerging consumers, communities are changing and so is the workforce. This introductory session will give leaders insights into how to respond to this and create a culture of collaborative innovation.

REBECCA KOTOW | Head of Social Impact & Community Investment, NAB

Innovating and adapting to influence change and impact communities 

In her role as head of social impact and community investment at NAB, Rebecca and her team are responsible for micro-finance, impact investment and the community engagement of one of Australia’s largest organisations. NAB is regarded as a leading innovator in not only the communities’ space, but in workplace engagement as well. Their new headquarters at Docklands and the phenomenal work space community that is The Village, along with the employee engagement programs that Rebecca leads are all great examples of people-focused innovation.

FAY CALDERONE | Lawyer and partner at DibbsBarker

Engaging workplace communities

Fay is a legal specialist in workplace and employment engagement. In this session she will outline how to create engaging workplace communities and effectively manage cultural change. An increasingly central community in Australian society is the workplace community and Fay will deliver insights into how to harness talent, drive purpose and alignment, and create a thriving and healthy workplace.

SARAH PRESCOTT | Head of Marketing and Communications, Thankyou

The Thankyou story

Thankyou is an Aussie success story, not only because of the growth of this water, food and products company, but the business model it utilises to impact and fund impoverished communities. In this inspiring closing session, Sarah will outline the Thankyou model for empowering everyday Australians to change the world through simple choices in their everyday life. She will share what has made Thankyou a household name through creating effective, fresh and motivating marketing that cut through the noise and achieved something great.


At the event, we will also be launching the results from the sector-wide, not-for-profit study. Mark McCrindle will deliver a presentation on the Australian Community Trends Report and will share the results from the national research study. This inaugural national study is based on extensive research of the Australian public as well as current donors and also national research of staff and leaders working in Australia’s not-for-profit sector. All delegates will receive a copy of the Australian Community Trends Infographic, visualising the results:


TIM SURGENOR | Founding Director, DataMotive

Creating compassionate commercialism

One of Australia’s most important community trends is the rise of social enterprises; entrepreneurial organisations which operate to empower communities and make a difference for those in need. As the founder of DataMotive, Tim will share his story of building a business that transforms communities as well as highlighting how other organisations can utilise “impact-sourcing” and ethical buying to not only manage their costs but support ultra-poor communities.

GREG LOW | Co-founder, R2L

The power of visual story telling

Greg is an expert at helping organisations tell their story, especially through visual communications. With professional skills both behind the camera as well as in shaping campaigns and advising not-for-profits, he has a depth of experience in helping organisations create engaging content and telling their brand story.

NICHOLAS BOLTO | Managing Director, Olympus Solutions

The trust factor: giving confidence to donors 

Nic is a not-profit consultant who developed The Difference Index, an annual measure which assists in credentialing charities and their impact. Nic will review what donors are looking for and ways you can qualify your marketing claims to increase donor confidence

HEATH MCSOLVIN | Director of Fundraising, CBM 

Retaining long term donors while attracting Gen Y and Z

As Director of Fundraising at CBM Australia, Heath has worked across the mainly disciplines of fundraising for more than 20 years. During that time, he’s seen the changing face of donors - how to acquire them and how to keep them! Heath will share with you some of the insights he has found in finding new ways to recruit donors and important pathways that need to be built to keep them.


The power of big data to focus and grow organisations 

James and Nicholas are Econometrics Honours students at Monash University and they have a head for numbers and a heart of not-for-profits. While organisations collect more data than ever, there are simple ways to exploit this data gold mine with traditional statistical techniques and alternatives such as text mining and sentiment analysis. In this session, they will illustrate some examples of cropping, visualising and analysing data and texts from socio media and online data sources.

NICK DUBE | Founder & Creative Director, Heartburst Digital 

Digital Storytelling and the donor experience 

As the founder and creative director of Heartburst Digital, Nick is an expert at creating a compelling brand story through online channels. Based on his extensive experience with not-for-profits, he will give insights in how little online changes can make a big communications difference.

ASHLEY MCKENZIE | Team Leader of Communications, McCrindle 

Social media tips and tricks 

In an era of message-saturation, the challenge for organisations is to deliver quality content that will cut through the noise. In this session, Ashley McKenzie, who leads the communications strategy at McCrindle, will share tips and tactics on how to best influence through social media and which platforms engage different communities.



Australian Communities Forum, Sydney November 13, 2015 from Power Creative on Vimeo.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


housing ageing geomapping Lower Hunter prince george communities home educated cica Do It Yourself snapshot rising house prices dream rise of local apartment vegetarian living energy career growing population ACF proactive father's day easy rider Australian community trends sydneysiders The ABC of XYZ earning omnibus rental stress social researchers workshop IT Specialists retirement gen alpha twentyseventeen ferry environment student cars language average aussie etiquette housing growth baby names friendship entrepreneurial insights Macquarie University TDE Australian Census WA Sydney’s south west social commentary consumer faux-cilise social commentator NBRS Architecture suburb Res Vis sector wide tea professional speaker 1968 brisbane google social research schools learner medicine generations demographics equip keynote speaker village urban living leadership Financial Planning Association gender daily telegraph Sydney keynote speaker housing market Real Estate Northern Beaches Christian School insight VET aged care showreel demographic trends 2012 australian real estate workforce low density brand tableau personalities office opening ipswich ethnography The Daily Edition training population map Wellington renter of the future speakers pack leader employers Australians environmental scanning market research generation alpha norwest high density high density apartments micro apartments System's Architect emerging technologies priorities micro gold coast brand experience survey design eliane litter small business Work place baby name newspaper social impact Births social enquiry bondi long weekend education research annual income gig economy tattoos shifts housing trends JOMO publication emerging trends deloitte christian learn ABS 2016 census "know the times" sydneycity Love volunteering data selfie cultural diversity increasing densification car ease of travel #censusfail product story world youth day award winner young australians high school 1975 Territory internet culture click global CBD trends analyst blaxland changing face of sydney parents names australians staying home more baby boomers social change casual Canberra youth unemployment winter parenting university degree healthy future Australian schools christmas communicate train data New South Wales the changing face of employmee care support pharmacy millionth education 2014 results research brands entertainment leadership workshop post rationalism Research Director staying in 23 million rich mccrindle tea Western Australia salary new office Social Trend investing tuesday home ownership intern Australian Bureau of Statistics australian shopper's pick GPO optus dreaming local community potts point school Northern Territory society suburban living public speaking financial fears capital city social issues ideas Charlotte NBRS communication cancelling plans survey Mark McCrindle analysis trades wellbeing wolloomooloo Hornsby Shire Council year 7 study Performance Sentiment Index summer who is generation z debate speajer men overcast hornsby cash manly greatness financial planning facts futurist holiday educhat 2020 Tasmania dare to dream ACF 2016 offenders TAS work from home EFF list mccrinlde professional presenters speaker household Queensland baby boom hopes property price baby name predictions Australia street travel wages the australian dream 1980 logan Merry Christmas infographic Sydney financial future teach media infographic wall South Australia ultimo public transport fears religion toys the great screenage high density living house prices live the dream nfp marrickville Australia Day royal baby Crime Rates employmer goal James Ward woolworths real not for profit the hills crows nest business careers pharmacies social media census 2016 storytelling belief consumerism sunny days typical australian English events moderators guide wealth inequality shopping motivate Geoff Brailey poor commuters research visualisation cold ACF17 professional services australia Australia Day 2017 celebration aussie culture mythbusting huffington post recap emerging generations Andrew Duffin relevant social shifts renting online shopping DESTEL australian communities trends report affordable Generation X NT FOMO coffee event households national wealth Queensland: QLD Word Up google for education acf15 mccrindle focus groups 24,000,000 networking social trends poker master collaboration conference presentation socialites marriages professional trend tuesday forum life charity children paying to work hills shire the lucky country jobs of the future world ACF2017 HSC SA video Caregiver Vocational education DIY moreton bay economy social analyst australian communities forum faux-cilising census fail winter blues wage professional development victoria population milestone demographer cultural diveristy teleworking SMART presentation visualisation group mobile chairty Hills Shire Council dreams affordability contiki outsourcing responsive baby social researcher curiosity Australian Families water know the times child care alpha domestic daily commute townhouses 10 years grave decision millennials 1994 financial independence rain baby name trends mccrindle in the media follow New Zealand collaborative in the media population sentiments kate middleton innovative Generation Y neutral bay population growth demographic transformations crime royal social capital cities Australian Trends finance Australian Home VET sector education sector socialising lifestyle Australian demographics research pack Netflix states NFP event economic Christmas presents hills purpose community event innovation rule keeper media release demography report spirituality baby names australia report suburbs social lives earn tips impact meals New Zeland mccrindle research Northern beaches Event teaching work mates February 16 communications darwin future of education easter award resource researcher internships thrive conferences 40 million waverton earnings entrepreneur government house price rise choice workers sun housing affordability research data future of work Jura Coffee case study residents year 12 2016 news Mount Annan-Currant Hill marriage Royals trends of 2017 optus my business awards forecast going out society trends forecasting Gen X non profit volunteering meetings vegemite Jura Australia education future report business performance jobs middle class research on coffee Bathburst challenge unemployment learning average sydneysider mentor Engineering Manager volunteers trend students coffee lovers Elderslie-Harrington park stats buildings Financial Planning Association of Australia teacher stay home city public speaker fresh infographics optimistic experience Tuesday Trend couple youth thought leadership trends hello fresh hunger mother's day criminal politics australian community trends report volunteer What is food insecurity? keynote Duchess of Cambridge commuting Sydney population skills 2013 Australian Population bus workplace happiness McCrindle Speakers sydneysider 2015 change narcissism future shopping centre families census data wedding Kiwi interactive work SMSF future proofing 2016 census results ACT Report eliane miles Deaths demographic PSI lalor park define global financial crisis giving cancelling event mythbusters Willowdale Financial Planning Week SRE sector wide study technology generational trends program resilience mining boom marketing entrepreneurs of today Hunter Valley cost of living Lower Hunter Region McCridle Adelaide census debt friends sydney metro anzac university financial data visualisation conference weather investor cost dessert group session breakfast hobart wealth and income distribution grandparents media activity social analysis schools students income new york times panel baby names report cancel plans social life identity area sports ageing population January 26th seasons engage builders Population Clock unaffordable Assistant Store Manager mateship shbc average Australian TEDx urban taskforce Valentine’s Day donate school students customer school satisfaction the hills shire Skilling presentations Business analysis community home owner Cobbitty-Leppington internship future proof young people personal growth divorce census results relational weekly earnings balance engagement church Christmas season teachers slideshare holidays Channel Seven wealth house transport statistics growth of sydney faux-ciliser gen z bureau repayments princess charlotte REIV Conference organisational culture authenticity owning a home Sydney Hills Business Chamber generation mortgage cloudy days tv Aussie food bank qualitative research charities australian social research faith digital generation Z Real Estate Institute of Victoria work-life 24 million speakers office space TED talk VIC pyrmont growth cooking media commentary CPI urban living index donation Aussies Christchurch mover and shaker graphs food Wodonga sustainable office focus group rent Channel 7 wealth and income property market travelling safe future of shopping budget trends of 2016 land of the middle class participants global generations Research Executive future-proof quote sydney speaker organisations ashley fell younger generations Scouts Christmas lunch christianity screenagers goals education future community engagement sydney event Kirsten Brewer sydney hills clothing conference speaker employment Australian communities women sunburnt country royal influence Australian Communities Trends Myth divorce rate investment national crime rates local NEETs 2017 food insecurity business index sector megatrends perth workplace culture supply and demand Melbourne family house price Australian Dream royal family monarchy public holiday research report ashley mckenzie not for profit research gig local communities Wagga Wagga cartodb screenage TED wealth distribution urban research services ACT Tuesday Trends financial dreams data analyst millenials Northern Beaches Education Future Forum menai learning styles money national private wealth plans online property staff Maxim Accounting state FPA aged care puzzle Gen Y visual not-for-profit the average aussie culturally diverse commute spend in depth interviews NSW World Water Day apartments tertiary education Mark McCrindle in the media REIV National Conference