Top 3 Tips for Research Visualisation

Monday, March 06, 2017

Yesterday we had a new infographic wall installed in our office which serves not only as our reception sign, but more importantly communicates our vision of making data and statistics visual- and understandable.

Research is at its best when it tells a story, when it paints a picture, when it’s research you can see.

We live in a visual world and so we gather information from what we observe. It is the research that we see that we respond to best. So in a world of big data- we need visual data!

Images not words get cut-through

Symbols not languages are universal

Pictures not statistics connect across the generations

There is an old management maxim which stats “what gets measured gets done.” But to that we would add: what gets measured and communicated gets done.

What gets visualised gets understood. What gets shared gets acted upon.

We believe that if it is important enough to collect and analyse the data- then it is important that we visualise and tell the story of the data.

So here are our top 3 words when it comes to visualising data:


Don’t overcomplicate it. Like a good pasta sauce: start with the best ingredients and reduce, reduce, reduce. When it comes to information, if you want to tell them more, tell them less and you’ll tell them more.

Research methodologies matter. Quality analysis is important. But making the data visual, creating research that you can see, ensuring the information tells a story - that’s absolutely critical.


Use symbols that are relatable and metaphors that are understandable.

Research that makes a difference has to be seen not only with the eyes of your head, but also with the eyes of your heart. It makes sense rationally, and you get it viscerally.

Think about connecting with the individual- and so you will connect with all. What is most personal- is most universal.


Vary the colours, concepts, styles: mix it up. Elegant variety matters. Statistics should be fun- like animation. People should be able to play with data. Research reports should not sit on shelves but be interacted with, and shared on social media, or put up on reception walls (like this one!) or beamed onto buildings.

So to ensure your big data doesn’t become boring data use SIMPLICITY, RELATABILITY and VARIETY to tell the story.

Until the last excel table has been transformed there’s work to be done.

About Research Visualisation

In a world of big data, we’re for visual data. We believe in the democratisation of information, and that research should be accessible to everyone, not just to the stats junkies. 

We’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods, but we’re also designers and we know what will communicate, and how to best engage. 

Whether you’re looking to conduct research from scratch, or if you have existing data that you want to bring to life – get in touch with the McCrindle team.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


world Cobbitty-Leppington FOMO TED talk researcher tableau census 2016 baby names report deloitte gen z weather socialites buildings DIY generation Z hunger 1968 hobart winter blues conference presentation survey interactive February 16 global generation social commentator budget 24,000,000 summer aged care rich families dare to dream wedding property development global financial crisis report ABS video millenials program Hunter Valley growth of sydney google census data Christmas day professional presenters capital cities Understanding and Engaging with Generation Z households darwin future of work facts Word Up leadersip keynote speaker learn wellbeing travel bondi shifts children tips SMSF Sydney Hills Business Chamber panel Research Director TDE culture New South Wales Scouts going out emerging trends business index area global generations high density living happiness speakers apartments schools students crime workplace culture education future proofing analysis news daily telegraph bureau Res Vis Business analysis charities customer environment the average aussie affordable Do It Yourself showreel real Tasmania Australia Day 2017 education future report parents changing face of sydney mythbusting priorities marriage US Willowdale brand experience event trend wolloomooloo Australian community trends demographic transformations society Real Estate Institute of Victoria internship coffee lovers baby names baby consumerism millionth public speaking internet Engineering Manager Melbourne award litter 2016 census results future proof local communities social enquiry sydneysider focus groups online 1975 educhat marrickville award winner year 7 10 years growing population jobs learning 24 million TEDx office opening social researchers responsive 2015 statistics surname aussie culture not for profit research demography events friendship future sydney speaker Christmas presents Australian communities economic social shifts school students Work place publication networking ACT 2013 dream increasing densification gender china year 12 public holiday rise of local trend tuesday JOMO Jura Coffee leader property snapshot social issues media release generational trends Northern Beaches affordability optus suburban living NEETs culturally diverse Adelaide outsourcing ethnography village wealth distribution alpha trends of 2017 2012 office spend ACF experience work from home transport census household Christmas Stats unaffordable Australians environmental scanning average Australian coffee VET sector internships volunteer social research participants easter McCridle typical australian royal influence cultural diveristy population growth NBRS Architecture define curiosity Financial Planning Association resource builders Black Friday in Australia Kiwi conferences high density apartments wage cica house price rise life kate middleton ACF2017 future-proof digital economy social trends state hornsby storytelling Territory System's Architect Love conference screenagers trades personal growth SRE Hills Shire Council baby name predictions school suburb World Water Day national crime rates students aged care puzzle gold coast hopes princess charlotte social visualisation hills shire greatness care support jobs of the future dreaming Andrew Duffin ease of travel ashley mckenzie grave decision overcast education future optimistic poor Australia Day australian communities forum family property market population Performance Sentiment Index Hornsby Shire Council teleworking collaboration middle class visual research services the hills shire hello fresh Education Future Forum community donate housing trends careers mortgage Sydney population trends of 2016 faux-ciliser fears Australian Population mythbusters employmee communications the australian dream sentiments selfie Duchess of Cambridge christmas trees toys Sydney Lifestyle Study housing owning a home know the times donation rising house prices younger generations church urban living index professional perth marketing digital post rationalism paying to work cultural diversity balance leadership workshop national wealth shbc cost australia university HR Channel 7 society trends emerging technologies employmer tea names Merry Christmas average aussie ideas medicine sector collaborative earn divorce rate education research NFP event hills Elderslie-Harrington park goal Deaths media mccrindle low density motivate income child care in depth interviews skills sydneycity global retail English eliane house prices What is food insecurity? forum states nfp Lower Hunter tuesday Australian Home moreton bay click CPI sports youth unemployment mover and shaker research report neutral bay trends New Zealand seasons greetings dessert TAS fresh VIC volunteering australians staying home more marriages #censusfail ageing new york times millennials McCrindle Keynote Speakers employers 1994 2016 census property price clothing in the media presentation young australians world youth day Australian Dream spirituality faux-cilising case study home ownership maiden names food bank forecast mother's day research data charity gen alpha religion food cancelling plans national private wealth insight supply and demand house schools EFF SA weekly earnings Aussie global generaion focus group daily commute sydney hills WA quote huffington post Christmas day weather the great screenage leadership investor women easy rider Australian Families the changing face of 2016 urban living seasons Wodonga shopping Myth royal 2017 sydney event cars Australian schools vegemite salary rule keeper narcissism workshop authenticity group session emerging generations ferry urban taskforce micro infographic wall housing market cancel plans local community Births couple research pack city education sector Kirsten Brewer census fail Wagga Wagga social researcher equip Australian demographics language McCrindle Speaker USA sun infographics population milestone generations volunteering data politics who is generation z consumer crows nest indonesia organisational culture Christmas in Australia Northern beaches Event technology google for education local Australian Trends Christmas lunch infographic Australian Communities Trends Maxim Accounting ageing population renting capital city TED business Western Australia christianity 2009 celebration chairty Mark McCrindle in the media Financial Planning Association of Australia woolworths Australia street Research Executive social life royal family friends Social Trend debate newspaper australian real estate young people list Mark McCrindle rent entrepreneurial teach etiquette professional development anzac teaching insights teachers Northern Territory christian sunny days Generation X ACF17 new office media commentary casual cost of living business performance parenting debt change work teacher lalor park 23 million cold government norwest not-for-profit royal baby grandparents mateship 2014 population map Real Estate unemployment work-life meals financial fears acf15 relational mentor wages group staff domestic thought leadership investment demographic trends Sydney presentations gig economy high density gig Christchurch pharmacy manly REIV Conference brands Black Friday Royals survey design growth baby name training commuting cloudy days entrepreneurs of today live the dream breakfast career pharmacies Sydney’s south west social analyst Christmas season bus entrepreneur data analyst New Zeland student do people still change their surname after marriage? engage communication urban investing relevant renter of the future Jura Australia speajer baby names australia report suburbs sector wide Gen Z Expert futurist IT Specialists mccrindle in the media learning styles 1980 generation contiki living cash Christmas research logan winter faith geomapping rain 1995 future of education Macquarie University Gen X financial dreams pyrmont Tuesday Trend demographics wealth inequality Australian Bureau of Statistics results qualitative research holiday belief baby name trends home victoria speaker university degree Assistant Store Manager product omnibus nativity scene australian community trends report social lives GPO mining boom proactive the hills moderators guide workplace public transport cooking commuters future of shopping tv Aussies VET learner Mount Annan-Currant Hill healthy future housing growth TEDx Speaker community event impact stay home educated market research shopper's pick communities NSW australian communities trends report wealth and income distribution giving criminal Financial Planning Week baby boomers small business mccrindle tea goals entertainment intern financial sydney market maiden slideshare volunteers public speaker census results twentyseventeen ipswich megatrends potts point office space retirement Vocational education social impact The Daily Edition tertiary education train Black Friday Sales happy holidays NT meetings christmas monarchy Skilling organisations demographer research visualisation story the lucky country keynote average sydneysider car follow engagement micro apartments shopping centre choice workers ACF 2016 india identity NBRS resilience thrive Gen Y plans CBD SMART Wellington personalities 40 million Canberra stats financial planning social media food insecurity recap innovation Sydney keynote speaker waverton professional services Population Clock community engagement Geoff Brailey sydneysiders Bathburst money ACT Report rental stress trends analyst Crime Rates sunburnt country graphs James Ward home owner sydney metro communicate urban development land of the middle class safe housing affordability vegetarian screenage generation alpha high school study professional speaker youth baby boom Northern Beaches Christian School men commute conference speaker blaxland Australian Census australian Lower Hunter Region townhouses apartment earnings purpose ultimo research holidays McCrindle Speakers Christmas data mobile Netflix financial future DESTEL 2020 Channel Seven sydney property market online shopping January 26th workforce residents social commentary non profit work mates Retail prince george poker master Generation Y FPA water eliane miles South Australia data visualisation speakers pack faux-cilise HSC cancelling event optus my business awards staying in finance demographic brand brisbane data wealth christmas 2017 global mccrindle research wealth and income Charlotte australian social research menai travelling research on coffee social analysis surnames sector wide study forecasting cartodb repayments financial independence Queensland: QLD Caregiver energy media activity sustainable earning house price socialising social change Valentine’s Day REIV National Conference PSI economy Queensland offenders mccrinlde tattoos school satisfaction divorce innovative father's day The ABC of XYZ long weekend not for profit Tuesday Trends dreams challenge employment ashley fell annual income "know the times" lifestyle