Tight pockets are moving Aussies away from gift-giving this Christmas

Sunday, December 08, 2013

In the lead-up to Christmas, McCrindle Research surveyed 500+ Australians and found just 1 in 5 are planning to spend more this Christmas.

It’s ‘save, save, save’ this Christmas for Aussie families

Belts are tight and people are still uncertain on where the economy is going, with 48% of Australians saying that the economy will be worse next year. Over a third (33%) of Australians are planning to spend less this year than last year (up from 29% who reported the same thing a year ago).

“The savings mindset that emerged in Australia post-GFC has moved from a reactionary blip to a thrifty reality. Half of all Australians are going to keep their financial belts tight and spend the same as last year with another third planning on reducing their spend,” reports social researcher Mark McCrindle.

Generation Y (those 19-33) are more likely to spend more this Christmas than any other generation, with one third (32%) indicating that they plan to spend more on Christmas this year (compared with 15% of Gen Xers, 14% of Baby Boomers, and 15% of Builders).

A third of Australians are purchasing at least half their gifts online

Online purchases are up from last year, with 7 in 10 of Australians (cf. 6 in 10 in 2012) reporting that they plan on purchasing gifts online. In fact, 30% of Australians are buying at least half their gifts online this year.

While all Australians have caught on to online shopping, intention to make online purchases varies across the generations. While over 83% of Gen Ys and 80% of Gen Xs aim to purchase some of their gifts online, the same is true of only 63% of Baby Boomers and 48% of the Builder Generation.

McCrindle says, “Technology has been enthusiastically embraced by consumers as a means of saving money with most Australians doing at least some of their Christmas shopping online and a third buying half or most of their gifts online.”

Gift-giving down on the list of what Aussies look forward to

Despite its strong commercial focus, gift-giving is Number 6 on the list of what Australians love about Christmas. McCrindle explains: “This research shows that as the money spent on Christmas has been trimmed, the embracing of the broader aspects of the season has increased. In priority order, Christmas is about family, friends, food, festivities and faith elements (the Christmas story and carols).”

Half of Australians unhappy that Christmas has lost its meaning

Almost 8 in 10 Australians (79%) say that Christmas is ‘becoming too commercial and all about getting stuff,’ with the same percentage stating that Christmas has lost some of its Christian meaning.

1 in 2 Australians (49%) are unhappy about the loss of Christian meaning associated with Christmas, a percentage which is much higher for the Baby Boomer generation (62%) and significantly lower for Generation Y (29%).

This research highlighted the generational transitions that Australia is currently experiencing. Australians of retirement age were unanimous in their regret that Christmas has lost some of its Christian meaning and almost 2 in 3 Baby Boomers agreed however less than half of Generation X and less than a third of Generation Y felt this way.

Aussies glad that Christmas is in summer

While a third of Aussies aren’t sure of their preference, half of Australians indicate that they are glad that Christmas is in summer rather than winter.

“While Australians have grown up with lots of scenes in movies and televisions of winter yuletide, most Australians are not in fact dreaming of a white Christmas. In Australia, Christmas is synonymous with beach holidays, cricket, BBQs and sunburn – and while 1 in 5 are partial to a winter Christmas, half of Australians are glad about it being in summer,” says McCrindle.


Click here to download the full research summary.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

sun culture brisbane debate education future omnibus micro Caregiver increasing densification Assistant Store Manager national crime rates retirement 1968 list society trends mccrindle tea office opening housing trends high school nfp pharmacy Wodonga crows nest royal baby urban taskforce graphs faith debt baby names report travelling hello fresh leadership business wolloomooloo eliane volunteers typical australian collaborative youth visualisation teach organisations Skilling sector wide study low density future-proof news in the media volunteering capital city researcher social issues leadership workshop social commentator employmee anzac stats Duchess of Cambridge holiday year 7 baby "know the times" learn owning a home demographics mother's day Love office demographer deloitte sunny days System's Architect bus earn princess charlotte wage future of work ACF2017 optimistic internships cost of living shbc Bathburst seasons waverton education research technology potts point pyrmont Tasmania housing affordability wealth sector wide land of the middle class goal research services world youth day salary cold housing January 26th woolworths charity curiosity the lucky country millionth insights property price 2016 census results interactive faux-cilising Kiwi focus group tv Australian Communities Trends house price conferences Gen X repayments JOMO weekly earnings cica housing market conference speaker TEDx new office mortgage teleworking learning styles insight participants volunteer education jobs market research google for education World Water Day work-life McCrindle Speakers australian communities forum national private wealth hopes 1980 rise of local media GPO food insecurity resource parents wellbeing FOMO demographic transformations crime REIV National Conference australian social research professional services dreams customer newspaper offenders commuters recap local communities names high density apartments cloudy days affordability research visualisation McCridle keynote speaker gen alpha monarchy hills baby names australia report Work place apartment darwin motivate plans grandparents brands population australian real estate social researchers the australian dream apartments consumer employmer Word Up James Ward future proofing toys authenticity wealth and income focus groups 2014 workshop christmas sunburnt country mentor child care australians staying home more environment South Australia community event trends analyst emerging generations training Netflix sydneysider census results high density living 2016 global financial crisis royal influence chairty millennials donate families generation Res Vis Australian Home generations meals social lives marriages conference forum energy financial dreams household educhat weather megatrends financial independence ferry care support social commentary tuesday EFF staff Scouts ageing population ashley mckenzie futurist socialising grave decision Wagga Wagga learning communication Social Trend Real Estate public speaking award Births social life 2017 digital infographic wall CBD public speaker volunteering data social impact alpha event ACF dare to dream Tuesday Trend global video budget follow fears charities research data panel goals school satisfaction food aussie culture professional tea overcast daily telegraph professional speaker tertiary education career workplace culture shopper's pick house price rise award winner personal growth presentations generational trends dessert greatness Christmas presents bondi SMSF residents shopping centre NBRS Architecture communications coffee lovers young people Northern Beaches Christian School brand personalities balance easter media activity domestic mobile story DESTEL ideas Australia Day jobs of the future cost shifts qualitative research states faux-cilise gold coast poor Charlotte youth unemployment transport Northern beaches Event demography social enquiry learner internship Christchurch education future report 23 million SA Australian Census Australia street fresh social media trends of 2016 Generation Y vegemite internet cancel plans prince george real collaboration not for profit group forecast housing growth Royals optus census 2016 data analyst New Zealand australia neutral bay baby names emerging technologies Sydney Hills Business Chamber divorce year 12 TAS breakfast friends identity affordable Do It Yourself christianity gen z media release urban living long weekend wealth and income distribution mccrindle research cash annual income selfie Vocational education the changing face of outsourcing not for profit research baby boomers christian socialites innovation high density New South Wales earning mover and shaker trend Engineering Manager investment trades Australian Bureau of Statistics ultimo trend tuesday impact TDE financial fears social analysis economic world thought leadership February 16 changing face of sydney students PSI easy rider 1975 ashley fell student trends income know the times business index FPA suburb community engagement define google Population Clock skills the great screenage healthy future census fail logan WA Wellington ipswich Australian Population VET social researcher proactive Hornsby Shire Council royal aged care puzzle 2013 hobart giving relevant census Tuesday Trends sydney metro spirituality Sydney keynote speaker ABS summer consumerism population milestone live the dream generation alpha events What is food insecurity? middle class property market cars professional presenters entrepreneurial financial future average sydneysider group session in depth interviews blaxland suburbs Financial Planning Association of Australia Australian schools ACF 2016 study paying to work norwest snapshot financial planning sydney event language renting young australians VIC the average aussie DIY Hills Shire Council kate middleton educated innovative schools students NBRS business performance English IT Specialists rich mythbusting buildings Mark McCrindle NT resilience infographic the hills shire Merry Christmas ACF17 eliane miles cultural diveristy Crime Rates coffee perth local community investor mateship entrepreneur children australian communities trends report casual cooking travel cartodb keynote Geoff Brailey micro apartments NEETs bureau Australian Families urban living index not-for-profit wealth inequality HSC speakers litter The ABC of XYZ home local speajer CPI Aussies commute careers research pack 10 years property ACT australian community trends report experience living stay home data workplace Canberra infographics huffington post choice workers speakers pack 2015 hunger relational Channel Seven contiki Real Estate Institute of Victoria challenge visual communities rent #censusfail dream poker master shopping food bank non profit women Aussie Macquarie University click engagement cancelling event vegetarian moreton bay speaker gig economy mythbusters Christmas lunch community financial statistics 24,000,000 ACT Report investing demographic trends social research national wealth faux-ciliser program employers generation Z marrickville manly narcissism university life hills shire twentyseventeen 2016 census The Daily Edition pharmacies car environmental scanning marriage moderators guide trends of 2017 sydneysiders teacher growth professional development clothing men communicate 2020 society sydney speaker friendship 40 million future of shopping village house Kirsten Brewer Adelaide holidays gender Sydney slideshare Melbourne finance baby name trends sydneycity marketing research emerging trends forecasting showreel priorities train aged care cancelling plans entrepreneurs of today Queensland teaching Financial Planning Association city baby name demographic population growth spend social trends Western Australia NSW donation New Zeland storytelling Queensland: QLD quote office space growing population divorce rate area change daily commute renter of the future results politics unaffordable safe 2012 facts work mates school students sustainable equip earnings post rationalism households wealth distribution baby name predictions REIV Conference Northern Territory SMART rental stress economy townhouses responsive etiquette culturally diverse urban Channel 7 mccrindle organisational culture church survey design hornsby Education Future Forum 1994 employment family ethnography future of education Australian community trends the hills staying in sports Territory Research Executive celebration leader TED talk global generations state ageing social shifts home ownership wedding census data Myth millenials house prices belief social change Jura Australia Jura Coffee couple lifestyle publication Northern Beaches supply and demand suburban living public holiday Australian Trends future money medicine data visualisation lalor park tips product baby boom average Australian home owner optus my business awards university degree online intern Generation X screenage builders online shopping meetings purpose government gig schools analysis social brand experience happiness winter blues research report school survey water average aussie mccrindle in the media case study teachers tattoos parenting capital cities wages Financial Planning Week 24 million workforce Gen Y Australian demographics conference presentation royal family acf15 education sector cultural diversity thrive criminal Deaths going out ease of travel Andrew Duffin Valentine’s Day TED rising house prices networking engage sector future proof Australia Day 2017 media commentary Research Director Christmas season australian research on coffee small business sydney hills geomapping father's day tableau mining boom Australian Dream report rule keeper work new york times SRE presentation unemployment Australian communities entertainment victoria sentiments rain dreaming Australians VET sector winter NFP event population map menai religion

Archive