The National Happiness Barometer [INFOGRAPHIC]

Tuesday, March 19, 2013

Happiness in Australia Infographic | McCrindle ResearchTo mark the inaugural UN-declared International Day of Happiness on March 20, 2013 we’ve put together the National Happiness Barometer.

This research shows that as a nation, we don’t feel as happy as we did 5 years ago. For every person who feels that we are happier than we were in 2008, 11 people say we’re not as happy.

More than half of the population state that they are about average in happiness, 29% say they are happier than average, and 17% are less happy than average.

Income levels significantly influence the perceptions of happiness. Those in households in the lowest earning category ($15,000 below average) are far more likely to believe that as a nation we are not as happy as we were 5 years ago (65%) compared to those in the top earning quintile of which just 44% say we’re less happy than we were.

Happiness in Australia Infographic | International Day of Happiness | McCrindle Research

Similarly the lowest earning quintile are almost four times as likely to say that they are less happy than average (30%) compared to the top quintile of earners (8%).

And while 44% of the highest earners believe that they are above average in happiness, more than 1 in 5 (21%) of the lowest earners also believe that they are above average in happiness.

This research indicates that an awareness of where one’s income sits compared to average influences one’s perception of happiness. Simply put, people who know they earn more than average feel that they must be happier than average as well.

However this changes when we look at non-comparative measures of happiness. If people are asked to rate their happiness subjectively, rather than comparably (that is, a self-rating from “very happy” to “not at all happy”), and on a broader measure (so not “compared to average” but as defined by “life satisfaction, well-being and fulfilment”) then the results are quite different. The largest group turns out to be those who earn significantly less than average but are significantly happier than average (20%). Those who earn significantly more than average and are significantly happier than average come next, at just 16%. Those who earn significantly less than average and are similarly less happier than average (11%) are only slightly more than those who earn significantly more than average but are similarly less happy than average (8%).

Therefore linking happiness to income, or comparing one’s own happiness to the average person, lowers the happiness measures for most. And while it increases the perception of happiness for high earners, it does not enhance their intrinsic sense of happiness.

So the take away: true happiness is not related to earnings, not based on how others compare, and while it can be influenced by, it is not determined by our external environment.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


public speaker Aussies weather volunteering data professional christian presentations South Australia learning styles research emerging trends commute living financial planning chairty cold sustainable WA research visualisation Christmas lunch Northern Beaches Generation Y 24,000,000 hopes faux-cilising stats victoria online Christmas presents global financial crisis Real Estate future of shopping sydney speaker narcissism click census results Duchess of Cambridge trends JOMO TAS survey design Australia Day motivate child care Sydney keynote speaker rich capital cities rising house prices work-life Research Executive trends of 2017 social trends trends analyst ACF Australians gold coast pharmacies NSW in the media consumerism Australian schools future of education ease of travel TEDx social shifts generations REIV National Conference Queensland leadership travel travelling Christmas season teaching census ABS alpha sector etiquette 1994 economy bus sydney metro Merry Christmas potts point Tasmania millionth dreams church DIY bureau Education Future Forum apartments dare to dream entrepreneurs of today crime hills shire infographic suburb unemployment Sydney Hills Business Chamber new office 2016 census results Wellington house price social media bondi family Real Estate Institute of Victoria communication long weekend pyrmont Australian community trends omnibus leader urban living index cancelling event online shopping charity generation alpha Charlotte the hills conference speaker office Generation X overcast Do It Yourself brisbane office opening train The ABC of XYZ dream PSI population growth easy rider budget demographic financial dreams Andrew Duffin average Australian high school snapshot neutral bay social enquiry parents February 16 2013 greatness charities cartodb mateship anzac curiosity paying to work income Skilling research services wealth and income australian communities trends report supply and demand Word Up Population Clock education future school satisfaction cloudy days cultural diversity Channel Seven New South Wales business royal baby global emerging generations cooking panel generation public speaking education James Ward safe youth unemployment baby names researcher earn educated local communities offenders micro apartments emerging technologies future proof tv debt Kiwi visual Hills Shire Council buildings market research careers financial independence the hills shire mortgage environment rise of local thrive business index NFP event mover and shaker wealth and income distribution retirement local community results jobs survey "know the times" VET TDE keynote speaker Research Director professional speaker Adelaide recap newspaper young australians tattoos Christchurch EFF employers investor names poker master royal influence sports faux-cilise domestic focus group stay home financial news Australian Home demographer storytelling Love property ethnography organisations work mates Australian Families define house price rise baby names report property market TED talk 1975 quote rental stress litter Myth media thought leadership social issues FOMO purpose dreaming divorce wealth Royals men aged care puzzle consumer households society debate award winner 23 million research pack kate middleton fresh cultural diveristy intern belief moderators guide youth Deaths future proofing school marriage marrickville networking entrepreneurial VET sector 2012 infographic wall educhat tips meals australian community trends report slideshare home owner customer parenting optus housing market perth lalor park the changing face of village middle class hornsby internships relational average aussie learning Wagga Wagga university degree environmental scanning shopping blaxland economic census data house prices education sector Hornsby Shire Council Engineering Manager university baby name trends Kirsten Brewer sunburnt country Australian Bureau of Statistics healthy future education future report summer SRE wages NBRS Architecture Northern beaches Event repayments typical australian future of work Northern Territory staying in baby names australia report mccrindle in the media ideas teachers Netflix optimistic HSC mythbusters states wolloomooloo builders social analysis #censusfail ashley fell socialites menai millenials goals visualisation meetings poor ACF2017 choice workers wage pharmacy contiki product case study entrepreneur religion resilience Financial Planning Week Res Vis families culture megatrends royal family future-proof baby boomers experience ferry rent future sydney event apartment women politics not for profit NEETs trends of 2016 daily commute New Zealand research report high density eliane aged care cost Work place finance renter of the future training education research suburbs professional development McCrindle Speakers brand experience happiness global generations English innovative grandparents TED population milestone Australian communities Financial Planning Association of Australia area live the dream gender trend tuesday professional presenters ipswich showreel young people average sydneysider demographic trends 2016 internship data analyst winter blues Tuesday Trend know the times Channel 7 residents tuesday workshop insight Assistant Store Manager housing affordability teach January 26th interactive FPA social researcher christmas Western Australia spend non profit clothing geomapping investment daily telegraph media commentary australian hobart land of the middle class Valentine’s Day car learner baby group session media activity mobile entertainment events affordability selfie ashley mckenzie student community engagement infographics Geoff Brailey earning study 2014 analysis year 12 Queensland: QLD program culturally diverse government monarchy socialising mccrindle tea friendship increasing densification state easter not-for-profit demography SA Australian Population workplace culture mentor australian social research priorities lifestyle urban taskforce princess charlotte google acf15 fears participants innovation ultimo System's Architect conference presentation ageing criminal year 7 speakers generation Z sydneycity high density living screenage wellbeing baby boom Births ACF 2016 40 million identity Australian Census sun internet household speakers pack graphs darwin couple investing DESTEL logan water social research futurist 24 million Social Trend australian communities forum baby name predictions changing face of sydney forum skills tea mining boom census fail friends high density apartments sector wide gen z research data salary relevant organisational culture mccrindle ACF17 cancel plans demographics woolworths nfp sydneysiders world youth day Gen Y 1980 transport baby name qualitative research impact Tuesday Trends 10 years urban living owning a home communications mother's day cost of living rain shopping centre Melbourne australia business performance cancelling plans dessert faux-ciliser SMART the australian dream digital shopper's pick collaborative holiday Wodonga insights national wealth prince george medicine affordable micro demographic transformations conference financial fears event Sydney presentation home ownership engagement wedding norwest workforce seasons going out commuters city Australian Trends schools students capital city casual balance holidays teleworking CPI father's day award marriages sunny days Aussie the average aussie NBRS career christianity learn renting video annual income coffee trend earnings marketing Bathburst personalities hills school students society trends financial future wealth distribution staff social change urban celebration trades Australian Dream Canberra life Northern Beaches Christian School students crows nest volunteer goal SMSF cash grave decision house speaker social commentator google for education group New Zeland teacher faith Mark McCrindle responsive communicate VIC REIV Conference authenticity rule keeper conferences twentyseventeen social commentary vegetarian World Water Day ACT australians staying home more Australia Day 2017 social impact in depth interviews ageing population forecasting Australian Communities Trends Gen X schools low density jobs of the future spirituality employment keynote personal growth hello fresh technology breakfast social researchers post rationalism census 2016 waverton toys national private wealth food office space suburban living social real volunteers GPO equip optus my business awards sentiments care support data visualisation data Territory sydney hills language weekly earnings 2017 Vocational education mythbusting sydneysider 2016 census children gig economy population communities list tertiary education world gig cars shifts Australia street property price follow deloitte volunteering local new york times unaffordable huffington post professional services community social lives outsourcing NT IT Specialists royal 1968 forecast housing trends cica winter The Daily Edition 2015 story work brand townhouses housing growth vegemite millennials the great screenage plans Australian demographics Scouts sector wide study community event moreton bay CBD public holiday workplace Financial Planning Association media release eliane miles Crime Rates tableau publication Macquarie University growing population shbc energy growth small business Caregiver focus groups statistics mccrindle research home change 2020 proactive social life generational trends housing divorce rate population map collaboration facts report national crime rates gen alpha brands leadership workshop aussie culture engage challenge resource manly money