The Trust Report 2013: Who Australians Most Trust

Friday, June 28, 2013

While the confidence that Australians have in their politicians is at a low ebb, it’s not a lack of trust in what they do as much as why they do it and what they say that are the biggest issues.

A recent McCrindle Study surveying 568 Australians from June 12 to 20, 2013, gives insight on the latest perceptions held by Australians towards their political leaders.

Distrust caused by lack of truth and transparency

The largest percentage of Australians (47%) say that their main reason for distrust of public figures and national leaders is linked directly to a lack of truth and transparency. While distrust of priorities, such as focusing on short-term outcomes as opposed to working towards long-term community good is seen by 1 in 5 Australians (19%) as the main source of political distrust, Australians at large place a greater value on the truthfulness and honesty of their leaders. The motives of public figures and national leaders are also distrusted by Australians, with 1 in 5 (18%) sceptical that leaders are motivated by personal gain and benefits.

The truth blame of distrust greatest in Queensland and the ACT

When asked to give reason for their political distrust, Queenslanders and ACT residents had the highest percentage of respondents who blamed a lack of truth and transparency as the chief factor, with 55% of residents giving this response, compared to 47% of Australians nationally.

Gen Ys less likely to blame truth for distrust than Gen Xers and Baby Boomers

Generation Y, those aged between 19 and 33, have less suspicions about the truthfulness of politicians than do Gen Xers and Baby Boomers. Compared to the 54% of Baby Boomers and 46% of Gen Xers who stated that their main reason for political distrust is a lack of truth and transparencey, only 41% of Gen Ys were of the same opinion.

Most trusted leaders

When asked in an open-ended response to name the Australian public figure or national leader who they most trust, Australians named the following leaders, with size depicting a leader’s ranking. Tony Abbott and Kevin Rudd came out on top, tying for most trusted spot.

The Top 5 Most Trusted Leaders are as follows:

1. Tony Abbott (tie) 

1. Kevin Rudd (tie) 

3. Malcolm Turnbull 

4. Julia Gillard 

5. Quentin Bryce

Most respected leaders

When asking Australians to name the current political or national leader who they most respect, results are surprisingly similar, with Tony Abbott and Kevin Rudd again coming out on top and Julia Gillard and Malcolm Turnbull close behind: 

The Top 5 most respected leaders are as follows:

1. Tony Abbott

1. Kevin Rudd 

3. Julia Gillard

4.  Malcolm Turnbull 

5. Quentin Bryce (tie)

5. Joe Hockey (tie)

Most innovative thinkers

Innovative thinkers are able to produce change by modifying traditional established methods of operation and transforming them with new ideas and ingenuity. 

The top innovative thinkers on the Australian political leadership scene as voted by Australians are as follows:

1. Tony Abbott 

2. Malcolm Turnbull 

3.  Kevin Rudd

4. Dick Smith

5. Christine Milne

Are you curious to know who it is that we trust and how we perceive our national identity?

Download The Trust Report 2013. Click here to download the full report.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


retirement JOMO divorce the lucky country annual income criminal high density living recap ABS celebration millenials work mates earnings video ACT repayments demographics internship sector wide study ashley fell keynote speaker survey design Valentine’s Day who is generation z professional development Res Vis New Zealand contiki results professional speaker stats christian ethnography 24 million gig australia 1980 research on coffee 2015 data visualisation Kirsten Brewer schools students digital economy Sydney population supply and demand know the times grandparents list trades property market curiosity Australian communities new office optus my business awards research data eliane miles property price monarchy ultimo mateship not for profit research litter Tuesday Trend society trends DESTEL brand visual learner Wellington future proofing Christmas in Australia VET sector future of work Performance Sentiment Index emerging technologies housing trends census fail year 7 population map micro global generaion Australian community trends mining boom media tips dare to dream Work place mccrindle tea maiden holidays public holiday prince george Netflix in the media Hunter Valley breakfast going out priorities forecast faux-cilising suburban living school satisfaction gig economy Scouts politics debate The Daily Edition DIY population shopping global retail spirituality mobile speaker cancelling event google Business analysis education future GPO life wellbeing media activity rain group 2016 census results global generation transport medicine population growth trends of 2017 schools blaxland crows nest NSW conference speaker storytelling wedding Word Up community engagement menai TED NFP event proactive census paying to work New Zeland panel research pack Financial Planning Week bus analysis Royals entrepreneurs of today father's day careers spend 1968 workforce collaboration school students live the dream social media Australian Families interactive narcissism earn ageing sydneysider screenage cartodb ACF2017 Research Director conferences social research thrive REIV National Conference Aussies workplace shopping centre rich tattoos Northern Beaches Christian School TAS impact Sydney Lifestyle Study mortgage click Assistant Store Manager Australians social trends System's Architect changing face of sydney Australia street ACF17 youth travelling IT Specialists royal baby do people still change their surname after marriage? networking housing growth waverton Generation X food financial future pharmacy australian communities trends report surnames Australian demographics income capital city sustainable non profit Andrew Duffin coffee lovers Understanding and Engaging with Generation Z Bathburst children the great screenage demography Christmas data christmas VET Australian Population census results residents outsourcing happy holidays choice workers Australian Home population milestone urban living socialites the changing face of jobs holiday wolloomooloo cloudy days 2013 communications cost of living long weekend Christmas day weather wage goal university degree christianity debt speakers happiness Christchurch commuting renting event trend tuesday women Caregiver infographic wall baby names poor goals generation alpha house prices 10 years sydney metro Sydney keynote speaker hills shire apartment Adelaide norwest millennials Western Australia communicate area mythbusting balance deloitte business performance megatrends socialising financial McCridle giving Christmas lunch education future report gender motivate city in depth interviews #censusfail university Australian schools seasons high school rule keeper housing affordability speakers pack business index engage youth unemployment darwin teleworking Financial Planning Association of Australia Black Friday in Australia Cobbitty-Leppington Love financial independence increasing densification social change qualitative research home ownership domestic aussie culture marrickville coffee "know the times" staff average aussie report 2020 aged care puzzle church rent chairty ferry nativity scene younger generations McCrindle Speakers resilience omnibus maiden names SMSF World Water Day gold coast household suburb investment wealth and income states australian training trends of 2016 ageing population unemployment plans data analyst Queensland: QLD ACF NBRS Wodonga home owner infographics twentyseventeen housing affordability customer princess charlotte purpose finance emerging generations snapshot world insight offenders Engineering Manager teach Channel 7 Skilling apartments royal innovation faux-ciliser ideas social analyst sunburnt country parenting Sydney relational selfie wealth inequality consumer census 2016 investor social small business world youth day media release society Deaths ACT Report Lower Hunter NT futurist mccrindle in the media china wealth and income distribution case study PSI Australian Communities Trends young people Elderslie-Harrington park Merry Christmas future of education earning land of the middle class volunteering data urban home average sydneysider social impact demographic sector cars grave decision kate middleton cultural diveristy sydney event environment students baby names australia report personal growth employers conference presentation insights trends Australian Trends summer generations tertiary education ashley mckenzie story showreel Tasmania belief low density royal influence generation Z experience seasons greetings workplace culture 2017 volunteer cash baby names report growth rise of local focus group publication sydney property market renter of the future TEDx government aged care christmas 2017 work from home capital cities millionth sydney market Lower Hunter Region Real Estate sydneysiders REIV Conference digital Hornsby Shire Council office parents charities New South Wales education research Christmas day salary learning vegemite rental stress professional presenters slideshare Australia Day growing population collaborative workshop not-for-profit Mark McCrindle donate Education Future Forum keynote hobart money What is food insecurity? daily telegraph Christmas research thought leadership responsive focus groups tableau builders australians staying home more education entrepreneur acf15 1975 dream organisational culture families Gen Z Expert sentiments sydney speaker logan sports Gen X train national private wealth intern unaffordable households child care australian communities forum research visualisation owning a home social shifts sector wide business employment consumerism Social Trend real education sector McCrindle Keynote Speakers Maxim Accounting cold demographic trends Jura Australia wealth distribution financial dreams Wagga Wagga shifts moderators guide newspaper Gen Y casual care support hunger sunny days village relevant Macquarie University Mark McCrindle in the media hornsby Australian Bureau of Statistics global financial crisis Crime Rates mccrinlde Vocational education winter urban development FOMO quote Australian Census Northern beaches Event victoria follow research healthy future social commentary woolworths WA Christmas Stats young australians statistics Population Clock Financial Planning Association English budget overcast EFF micro apartments mccrindle research donation wealth public speaking personalities employmer travel eliane researcher dessert market research 2016 office opening sun CPI TDE safe national crime rates survey Mount Annan-Currant Hill optimistic Queensland engagement school social life financial planning South Australia SMART perth culture royal family Willowdale group session data CBD environmental scanning commute affordable local urban taskforce language baby name toys equip social lives baby name trends names trends analyst learn SRE volunteering cancel plans social researchers marriage economic weekly earnings social analysis February 16 Canberra presentations cica future 40 million clothing presentation teacher public speaker rising house prices property 2012 financial fears anzac study Channel Seven water baby boom neutral bay housing market NBRS Architecture mccrindle community define economy fresh forecasting graphs public transport skills investing couple local communities NEETs easy rider 1995 typical australian US Research Executive urban living index property development VIC etiquette state marriages January 26th mythbusters research report trend future-proof work-life bondi lifestyle identity winter blues sydney hills teachers internships generation middle class baby name predictions Australian Dream mover and shaker tuesday 2016 census new york times Do It Yourself national wealth Hills Shire Council social issues McCrindle Speaker student employmee Sydney’s south west ipswich christmas trees global generations organisations community event Charlotte leadership workshop brisbane Jura Coffee india the australian dream 1994 Generation Y change brands geomapping communities gen z James Ward news HR challenge car demographic transformations high density suburbs emerging trends google for education divorce rate the hills post rationalism cancelling plans cost meetings Geoff Brailey career friendship manly social researcher generational trends Retail learning styles potts point Territory gen alpha year 12 future of shopping townhouses research services online shopping bureau dreaming house commuters friends award winner facts census data Aussie dreams Black Friday media commentary the average aussie 24,000,000 men fears program cooking global Real Estate Institute of Victoria Melbourne huffington post poker master living work social commentator Northern Territory forum educated demographer energy pharmacies conference social enquiry easter leader cultural diversity The ABC of XYZ Kiwi entertainment leadersip nfp infographic speajer food bank lalor park ACF 2016 baby family Myth mentor house price rise 23 million Christmas presents stay home internet hopes meals entrepreneurial vegetarian ease of travel moreton bay Tuesday Trends tv faux-cilise mother's day teaching participants australian social research the hills shire leadership average Australian TED talk SA hello fresh Sydney Hills Business Chamber educhat resource volunteers alpha technology culturally diverse USA screenagers food insecurity tea growth of sydney 2009 sydneycity greatness high density apartments authenticity shopper's pick weather local community visualisation communication Christmas season australian real estate house price Northern Beaches HSC online wages australian community trends report faith not for profit future proof product innovative award optus charity baby boomers shbc brand experience Black Friday Sales crime surname indonesia TEDx Speaker professional services Births pyrmont buildings hills daily commute events Duchess of Cambridge FPA professional 2014 religion Australia Day 2017 staying in office space marketing jobs of the future