The Trust Report 2013: Who Australians Most Trust

Friday, June 28, 2013

While the confidence that Australians have in their politicians is at a low ebb, it’s not a lack of trust in what they do as much as why they do it and what they say that are the biggest issues.

A recent McCrindle Study surveying 568 Australians from June 12 to 20, 2013, gives insight on the latest perceptions held by Australians towards their political leaders.

Distrust caused by lack of truth and transparency

The largest percentage of Australians (47%) say that their main reason for distrust of public figures and national leaders is linked directly to a lack of truth and transparency. While distrust of priorities, such as focusing on short-term outcomes as opposed to working towards long-term community good is seen by 1 in 5 Australians (19%) as the main source of political distrust, Australians at large place a greater value on the truthfulness and honesty of their leaders. The motives of public figures and national leaders are also distrusted by Australians, with 1 in 5 (18%) sceptical that leaders are motivated by personal gain and benefits.

The truth blame of distrust greatest in Queensland and the ACT

When asked to give reason for their political distrust, Queenslanders and ACT residents had the highest percentage of respondents who blamed a lack of truth and transparency as the chief factor, with 55% of residents giving this response, compared to 47% of Australians nationally.

Gen Ys less likely to blame truth for distrust than Gen Xers and Baby Boomers

Generation Y, those aged between 19 and 33, have less suspicions about the truthfulness of politicians than do Gen Xers and Baby Boomers. Compared to the 54% of Baby Boomers and 46% of Gen Xers who stated that their main reason for political distrust is a lack of truth and transparencey, only 41% of Gen Ys were of the same opinion.

Most trusted leaders

When asked in an open-ended response to name the Australian public figure or national leader who they most trust, Australians named the following leaders, with size depicting a leader’s ranking. Tony Abbott and Kevin Rudd came out on top, tying for most trusted spot.

The Top 5 Most Trusted Leaders are as follows:

1. Tony Abbott (tie) 

1. Kevin Rudd (tie) 

3. Malcolm Turnbull 

4. Julia Gillard 

5. Quentin Bryce

Most respected leaders

When asking Australians to name the current political or national leader who they most respect, results are surprisingly similar, with Tony Abbott and Kevin Rudd again coming out on top and Julia Gillard and Malcolm Turnbull close behind: 

The Top 5 most respected leaders are as follows:

1. Tony Abbott

1. Kevin Rudd 

3. Julia Gillard

4.  Malcolm Turnbull 

5. Quentin Bryce (tie)

5. Joe Hockey (tie)

Most innovative thinkers

Innovative thinkers are able to produce change by modifying traditional established methods of operation and transforming them with new ideas and ingenuity. 

The top innovative thinkers on the Australian political leadership scene as voted by Australians are as follows:

1. Tony Abbott 

2. Malcolm Turnbull 

3.  Kevin Rudd

4. Dick Smith

5. Christine Milne

Are you curious to know who it is that we trust and how we perceive our national identity?

Download The Trust Report 2013. Click here to download the full report.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Work place commuters cica infographics home owner survey design generation Z Andrew Duffin Assistant Store Manager employers women professional development social trends tv digital blaxland education research resilience community chairty twentyseventeen waverton sector wide study Mount Annan-Currant Hill Valentine’s Day employmer staying in Black Friday Sales Real Estate Institute of Victoria change leadership workshop Do It Yourself state families future of education engagement work-life South Australia kate middleton rent Gen Z Expert culture growing population work from home pharmacy Bathburst demographic transformations Res Vis future proofing NBRS Architecture baby names report events baby names ACT land of the middle class Financial Planning Association of Australia Sydney’s south west investing christianity event church public holiday wealth and income VET sector Royals Hills Shire Council marrickville mother's day McCrindle Speakers future proof communication ACF social life salary #censusfail FPA gig economy moreton bay results who is generation z dream work mates marriage weather Sydney Hills Business Chamber dreams Australian demographics vegetarian domestic monarchy HSC REIV Conference business trends Social Trend 2015 Cobbitty-Leppington learning styles Australian Dream eliane middle class Merry Christmas cars community event curiosity happiness faux-ciliser motivate teleworking bondi visualisation baby names australia report social enquiry define experience optus my business awards parents graphs unaffordable spend Christmas presents mccrindle tea Sydney Lifestyle Study affordability relational list environmental scanning capital city princess charlotte conference shopper's pick commute generation supply and demand Geoff Brailey Lower Hunter suburban living casual cultural diversity mobile sunny days generational trends bureau Black Friday proactive research on coffee authenticity Macquarie University rule keeper visual financial program live the dream cancelling plans students hobart sports google story townhouses urban development entrepreneurial sydney metro speakers pack cloudy days sentiments not for profit research personal growth McCrindle Keynote Speakers communities 1994 customer digital economy increasing densification micro apartments focus groups food bank hills shire product social shifts internet education sector online car cartodb schools students Territory Canberra aged care Crime Rates Australia Day 2017 Channel 7 ageing population 2016 census results workforce suburbs PSI tuesday cold keynote speaker award Christmas day the australian dream deloitte holidays apartments australian 2017 recap SA forecasting growth high density apartments case study finance housing growth conferences James Ward Northern Beaches affordable census fail skills typical australian organisational culture family leader money 40 million couple 10 years wellbeing christmas global retail financial dreams staff offenders renter of the future socialites consumerism social researchers financial fears internship earn Wodonga in the media Channel Seven fresh McCridle weekly earnings Tuesday Trend winter blues Performance Sentiment Index entertainment neutral bay national wealth VIC royal baby builders trades video huffington post SMSF education future Northern Beaches Christian School rising house prices teach shifts challenge father's day Australia street breakfast government national private wealth lifestyle Skilling workplace ipswich giving professional urban research religion lalor park generations ACF 2016 media activity TEDx Speaker slideshare owning a home Christchurch demographer workplace culture NT census 2016 eliane miles sydney speaker youth unemployment statistics summer pharmacies meetings men volunteer education future report Financial Planning Week infographic wall sun perth hornsby thrive urban living financial independence follow 2020 Black Friday in Australia faux-cilise collaboration Hornsby Shire Council business performance volunteers outsourcing ashley mckenzie sector wide bus australia holiday vegemite travel going out wage train celebration national crime rates group session sydney market data visualisation data rise of local future-proof technology volunteering social analyst commuting alpha average Australian emerging generations transport ACT Report divorce award winner house price rise capital cities social commentary gender australian real estate WA buildings Real Estate poker master Sydney keynote speaker brand experience Caregiver ideas food insecurity high school stats community engagement friends hunger charity 1980 the hills shire REIV National Conference ABS cultural diveristy click education Word Up relevant public speaking house prices Australian Home geomapping brand safe entrepreneurs of today responsive social lives choice workers households Christmas season rich Charlotte sydney event society GPO collaborative Aussie mining boom 1975 trends of 2016 speaker social change optus greatness wolloomooloo CBD sector home ownership 2016 report australian communities trends report Deaths marketing social research daily telegraph Willowdale jobs of the future infographic charities study purpose states TAS trends of 2017 stay home demographics poor TED talk public transport social issues insights The Daily Edition small business cost real urban taskforce medicine gold coast January 26th local community grandparents schools norwest training tea crows nest consumer food brands student Myth Generation Y ferry emerging trends work Engineering Manager data analyst future of work System's Architect global storytelling hills tattoos local office opening mccrindle research Queensland What is food insecurity? overcast high density living FOMO ethnography optimistic NSW brisbane royal influence population growth trends analyst research services Sydney nfp Population Clock megatrends Australian Communities Trends hopes school students census results Tasmania Australian Trends donation World Water Day tips cooking urban living index shopping post rationalism Aussies SMART social media sydneysiders emerging technologies population map TED investment professional speaker millennials sydneysider Scouts high density meals long weekend demography mccrindle school seasons screenagers NFP event learn Christmas day weather royal EFF travelling speakers baby boom volunteering data not for profit Australian community trends mythbusters Kirsten Brewer year 12 low density Gen Y Gen X village Sydney population divorce rate IT Specialists networking ultimo wages DIY economic ageing intern property Lower Hunter Region forum residents TDE wealth Melbourne plans goal thought leadership participants energy mythbusting the hills office learner NEETs rain Mark McCrindle in the media child care coffee Education Future Forum life suburb gen z engage christian Research Director The ABC of XYZ university market research learning McCrindle Speaker futurist water mover and shaker trend conference speaker Jura Coffee mentor young australians potts point property price the lucky country donate presentations dare to dream property development 24 million belief home Adelaide school satisfaction the changing face of office space socialising Jura Australia educated leadership in depth interviews cash demographic trends analysis Netflix investor population milestone educhat environment crime language census data identity trend tuesday aged care puzzle internships pyrmont social researcher presentation employmee australian social research researcher future Love employment society trends average sydneysider housing trends research report insight aussie culture mateship Retail sustainable fears Hunter Valley clothing the average aussie census Elderslie-Harrington park selfie quote 1968 acf15 social analysis names 2012 winter world generation alpha qualitative research narcissism innovative changing face of sydney daily commute entrepreneur know the times wealth and income distribution debt prince george CPI care support retirement local communities tableau victoria hello fresh household survey dreaming Generation X tertiary education youth spirituality gig litter social Kiwi university degree US woolworths Australian Bureau of Statistics research pack wedding February 16 faith balance micro darwin financial future coffee lovers ACF2017 baby name trends New Zeland Duchess of Cambridge not-for-profit keynote conference presentation ACF17 city young people cancelling event VET forecast contiki online shopping resource social commentator communications google for education renting equip Births Vocational education shbc Australian communities 24,000,000 2014 unemployment teachers impact 23 million etiquette teaching living younger generations professional presenters toys dessert panel English professional services world youth day mccrindle in the media repayments Research Executive year 7 sydney property market wealth distribution business index royal family workshop faux-cilising research visualisation grave decision millionth australian community trends report Christmas lunch baby name global generations screenage research data career sydney hills interactive children ease of travel Wellington shopping centre apartment New Zealand income cost of living innovation politics public speaker media earnings Western Australia Business analysis omnibus publication SRE "know the times" baby name predictions housing house price ashley fell australian communities forum showreel australians staying home more financial planning friendship manly housing market media release priorities focus group social impact Australian Population easter group JOMO Australian Families 2016 census parenting Tuesday Trends Financial Planning Association communicate gen alpha DESTEL marriages property market cancel plans logan wealth inequality demographic personalities anzac speajer paying to work the great screenage New South Wales mccrinlde non profit teacher population easy rider newspaper NBRS housing affordability sunburnt country annual income baby Northern beaches Event Australian schools budget debate healthy future Australian Census millenials Maxim Accounting criminal growth of sydney future of shopping 2013 earning new york times sydneycity new office Wagga Wagga Australia Day rental stress TEDx Northern Territory Mark McCrindle house news facts jobs moderators guide careers baby boomers Australians area media commentary average aussie culturally diverse snapshot mortgage menai organisations global financial crisis economy Queensland: QLD goals