The Trust Report 2013: Who Australians Most Trust

Friday, June 28, 2013

While the confidence that Australians have in their politicians is at a low ebb, it’s not a lack of trust in what they do as much as why they do it and what they say that are the biggest issues.

A recent McCrindle Study surveying 568 Australians from June 12 to 20, 2013, gives insight on the latest perceptions held by Australians towards their political leaders.

Distrust caused by lack of truth and transparency

The largest percentage of Australians (47%) say that their main reason for distrust of public figures and national leaders is linked directly to a lack of truth and transparency. While distrust of priorities, such as focusing on short-term outcomes as opposed to working towards long-term community good is seen by 1 in 5 Australians (19%) as the main source of political distrust, Australians at large place a greater value on the truthfulness and honesty of their leaders. The motives of public figures and national leaders are also distrusted by Australians, with 1 in 5 (18%) sceptical that leaders are motivated by personal gain and benefits.

The truth blame of distrust greatest in Queensland and the ACT

When asked to give reason for their political distrust, Queenslanders and ACT residents had the highest percentage of respondents who blamed a lack of truth and transparency as the chief factor, with 55% of residents giving this response, compared to 47% of Australians nationally.

Gen Ys less likely to blame truth for distrust than Gen Xers and Baby Boomers

Generation Y, those aged between 19 and 33, have less suspicions about the truthfulness of politicians than do Gen Xers and Baby Boomers. Compared to the 54% of Baby Boomers and 46% of Gen Xers who stated that their main reason for political distrust is a lack of truth and transparencey, only 41% of Gen Ys were of the same opinion.

Most trusted leaders

When asked in an open-ended response to name the Australian public figure or national leader who they most trust, Australians named the following leaders, with size depicting a leader’s ranking. Tony Abbott and Kevin Rudd came out on top, tying for most trusted spot.

The Top 5 Most Trusted Leaders are as follows:

1. Tony Abbott (tie) 

1. Kevin Rudd (tie) 

3. Malcolm Turnbull 

4. Julia Gillard 

5. Quentin Bryce

Most respected leaders

When asking Australians to name the current political or national leader who they most respect, results are surprisingly similar, with Tony Abbott and Kevin Rudd again coming out on top and Julia Gillard and Malcolm Turnbull close behind: 

The Top 5 most respected leaders are as follows:

1. Tony Abbott

1. Kevin Rudd 

3. Julia Gillard

4.  Malcolm Turnbull 

5. Quentin Bryce (tie)

5. Joe Hockey (tie)

Most innovative thinkers

Innovative thinkers are able to produce change by modifying traditional established methods of operation and transforming them with new ideas and ingenuity. 

The top innovative thinkers on the Australian political leadership scene as voted by Australians are as follows:

1. Tony Abbott 

2. Malcolm Turnbull 

3.  Kevin Rudd

4. Dick Smith

5. Christine Milne

Are you curious to know who it is that we trust and how we perceive our national identity?

Download The Trust Report 2013. Click here to download the full report.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


sydneysider mortgage small business priorities Hills Shire Council shopper's pick lifestyle collaborative South Australia data analyst teacher SMSF housing affordability wellbeing repayments workplace culture cartodb young australians world youth day Mark McCrindle ashley mckenzie digital moreton bay keynote speaker SMART 2016 professional development Births in depth interviews Australian Population village new york times apartment Tuesday Trends marrickville follow Population Clock 2012 consumer forum Australian Dream in the media charity insight crime impact breakfast home ownership high density living high school supply and demand sustainable conference presentation New Zealand Research Executive ashley fell work-life relevant cars social shifts System's Architect curiosity staff baby sydney metro tertiary education snapshot mateship emerging trends australian communities forum survey house price investing winter blues future faith changing face of sydney owning a home ACF capital cities 23 million DIY 2013 census results engage volunteers potts point manly research pack generational trends cancelling plans faux-cilising define publication mining boom financial fears sentiments buildings child care unaffordable skills market research work demographic population map hobart living the hills shire Financial Planning Week social researcher schools students alpha kate middleton TAS census 2016 panel safe Andrew Duffin trend tuesday retirement national crime rates baby names rent rain leadership workshop students the australian dream mythbusters online shopping church Sydney ACF 2016 Vocational education sector wide royal family parenting report communities annual income Australia Day 2016 census results generations authenticity slideshare dreaming wage grave decision aged care puzzle renting ethnography Australian schools educhat Wagga Wagga census data tea keynote spend Financial Planning Association families dessert rise of local 1968 domestic criminal Australian Families Christmas lunch media release office opening career shopping earning high density apartments menai resilience identity year 7 cultural diveristy leadership infographic SA mccrindle tea language selfie intern suburb outsourcing stats statistics brand internet friends mccrindle NBRS average sydneysider hopes city cultural diversity train eliane investor states bus national wealth social commentary cica story millenials Love FOMO demography new office prince george spirituality visualisation presentations CPI organisational culture Canberra celebration faux-ciliser car storytelling professional speaker Queensland: QLD youth woolworths know the times state office space participants Sydney Hills Business Chamber employment baby name predictions global generations purpose CBD workshop eliane miles financial future optus my business awards hills shire Do It Yourself social issues couple business index organisations Northern Beaches Christian School Bathburst wealth and income coffee weekly earnings home environment housing trends 1975 mentor land of the middle class trends of 2016 baby names report aged care leader culturally diverse jobs of the future ageing population cancelling event social enquiry The ABC of XYZ paying to work waverton water NEETs logan omnibus brand experience optimistic future-proof trends analyst mccrindle research teleworking cloudy days fears future proof rule keeper thrive sunny days fresh property price teach easy rider Territory demographics VET public speaker meetings ageing New Zeland generation Z James Ward narcissism online mobile wedding growth professional post rationalism daily commute global financial crisis family geomapping learn forecast future proofing sunburnt country gold coast business performance analysis group Kiwi housing social researchers townhouses rental stress happiness Sydney keynote speaker Australians low density university not for profit faux-cilise urban living index dare to dream census fail Northern Territory millionth Channel 7 Generation X gen alpha 24 million Aussie personal growth social internship business tuesday financial dreams healthy future gender pharmacy results NBRS Architecture Charlotte future of shopping education future wages seasons 2016 census product data social life Myth property non profit sydneycity blaxland sports social lives sun Christmas season work mates researcher hornsby religion lalor park summer challenge moderators guide social commentator victoria offenders qualitative research demographer focus groups property market urban taskforce public holiday population micro apartments program English bureau Aussies pharmacies EFF media commentary friendship Channel Seven investment socialites royal influence video cancel plans Res Vis global cold house price rise careers trends award responsive rich conference speaker poor holidays middle class McCrindle Speakers royal culture group session social research vegetarian Gen X pyrmont financial independence easter cooking salary Australia Day 2017 Kirsten Brewer community case study Australian Home travelling gen z population milestone PSI shbc Real Estate Institute of Victoria 2017 speakers entrepreneurial optus Deaths NSW ACT Australian Trends affordability ultimo Wodonga google for education Wellington Education Future Forum social impact ABS weather tableau newspaper Australian demographics divorce rate future of work house divorce The Daily Edition suburban living millennials urban education sector research services generation alpha innovation sydneysiders research report apartments futurist ferry Macquarie University Royals Caregiver conferences GPO World Water Day crows nest education research teachers award winner VET sector emerging technologies New South Wales entrepreneur #censusfail australians staying home more goal norwest brisbane presentation environmental scanning DESTEL mythbusting average aussie Engineering Manager university degree school students Duchess of Cambridge winter media activity cash transport the hills debt trends of 2017 world school increasing densification Christmas presents christianity Geoff Brailey wealth suburbs ipswich travel men learning styles Social Trend learner click affordable 2020 student media mother's day 1980 1994 energy networking Northern Beaches toys Gen Y twentyseventeen 10 years the changing face of internships WA January 26th survey design jobs Crime Rates FPA baby boom vegemite wealth and income distribution entertainment megatrends meals thought leadership growing population trades population growth area training earn society father's day visual brands sector teaching Australian Bureau of Statistics technology wealth distribution royal baby SRE Assistant Store Manager daily telegraph google holiday dream baby name generation mccrindle in the media Financial Planning Association of Australia REIV National Conference sydney event VIC data visualisation aussie culture government earnings long weekend quote unemployment medicine real sydney speaker professional services Queensland education future report Western Australia Tasmania home owner Melbourne commute christmas shifts social trends February 16 tv cost of living personalities capital city collaboration 2015 facts ideas parents house prices deloitte litter research workforce demographic transformations housing growth household perth Scouts bondi JOMO housing market sector wide study TDE micro greatness Generation Y youth unemployment Work place plans education research data social media australian social research Tuesday Trend etiquette tattoos builders event anzac mover and shaker goals local motivate tips high density research visualisation REIV Conference overcast list average Australian consumerism Netflix nfp stay home communicate marketing young people shopping centre the average aussie economic poker master children 24,000,000 clothing census baby boomers acf15 Word Up Australian Communities Trends national private wealth educated school satisfaction christian households baby names australia report 2014 cost Northern beaches Event huffington post relational entrepreneurs of today not-for-profit Real Estate emerging generations residents food community event darwin learning communications study balance engagement wolloomooloo proactive community engagement change budget innovative women employers recap sydney hills focus group commuters social analysis staying in politics insights income urban living financial IT Specialists Adelaide hello fresh year 12 debate resource workplace graphs customer NT conference contiki belief "know the times" names demographic trends neutral bay ease of travel local community events 40 million Australian Census trend public speaking baby name trends marriage Hornsby Shire Council equip Christchurch grandparents life Skilling australian communities trends report rising house prices australia typical australian future of education finance local communities Australian communities socialising marriages interactive schools going out HSC news Valentine’s Day forecasting Merry Christmas communication monarchy society trends social change princess charlotte infographic wall office economy renter of the future experience