The Trust Report 2013: Who Australians Most Trust

Friday, June 28, 2013

While the confidence that Australians have in their politicians is at a low ebb, it’s not a lack of trust in what they do as much as why they do it and what they say that are the biggest issues.

A recent McCrindle Study surveying 568 Australians from June 12 to 20, 2013, gives insight on the latest perceptions held by Australians towards their political leaders.


Distrust caused by lack of truth and transparency


The largest percentage of Australians (47%) say that their main reason for distrust of public figures and national leaders is linked directly to a lack of truth and transparency. While distrust of priorities, such as focusing on short-term outcomes as opposed to working towards long-term community good is seen by 1 in 5 Australians (19%) as the main source of political distrust, Australians at large place a greater value on the truthfulness and honesty of their leaders. The motives of public figures and national leaders are also distrusted by Australians, with 1 in 5 (18%) sceptical that leaders are motivated by personal gain and benefits.


The truth blame of distrust greatest in Queensland and the ACT


When asked to give reason for their political distrust, Queenslanders and ACT residents had the highest percentage of respondents who blamed a lack of truth and transparency as the chief factor, with 55% of residents giving this response, compared to 47% of Australians nationally.


Gen Ys less likely to blame truth for distrust than Gen Xers and Baby Boomers


Generation Y, those aged between 19 and 33, have less suspicions about the truthfulness of politicians than do Gen Xers and Baby Boomers. Compared to the 54% of Baby Boomers and 46% of Gen Xers who stated that their main reason for political distrust is a lack of truth and transparencey, only 41% of Gen Ys were of the same opinion.


Most trusted leaders


When asked in an open-ended response to name the Australian public figure or national leader who they most trust, Australians named the following leaders, with size depicting a leader’s ranking. Tony Abbott and Kevin Rudd came out on top, tying for most trusted spot.

The Top 5 Most Trusted Leaders are as follows:

1. Tony Abbott (tie) 

1. Kevin Rudd (tie) 

3. Malcolm Turnbull 

4. Julia Gillard 

5. Quentin Bryce


Most respected leaders


When asking Australians to name the current political or national leader who they most respect, results are surprisingly similar, with Tony Abbott and Kevin Rudd again coming out on top and Julia Gillard and Malcolm Turnbull close behind: 

The Top 5 most respected leaders are as follows:

1. Tony Abbott

1. Kevin Rudd 

3. Julia Gillard

4.  Malcolm Turnbull 

5. Quentin Bryce (tie)

5. Joe Hockey (tie)


Most innovative thinkers


Innovative thinkers are able to produce change by modifying traditional established methods of operation and transforming them with new ideas and ingenuity. 

The top innovative thinkers on the Australian political leadership scene as voted by Australians are as follows:

1. Tony Abbott 

2. Malcolm Turnbull 

3.  Kevin Rudd

4. Dick Smith

5. Christine Milne


Are you curious to know who it is that we trust and how we perceive our national identity?

Download The Trust Report 2013. Click here to download the full report.


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