The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

cost of living Christchurch household local greatness wage social analysis CBD world youth day professional development vegemite JOMO home owner Duchess of Cambridge children baby boomers micro prince george New Zeland conference speaker gender safe average aussie sunny days education research millionth trades home women Queensland area "know the times" trends of 2016 relational blaxland geomapping finance marriages NBRS the hills shire challenge winter high school leadership workshop research report Myth wedding public holiday education the hills baby names australia report Real Estate impact cultural diveristy media bus shopping centre TED mover and shaker mccrindle analysis WA Assistant Store Manager cancelling event cost learning styles Royals future of education teach city mccrindle research 40 million PSI entrepreneurial Australian Communities Trends hopes Valentine’s Day research services publication World Water Day Northern Territory 24 million Scouts Generation X school satisfaction internships ageing population mateship screenage future proofing pharmacies future of work energy curiosity the great screenage trends analyst 1994 average sydneysider generational trends qualitative research entrepreneur australian social research jobs Channel Seven #censusfail market research sunburnt country investing omnibus VET sector 2012 REIV National Conference growing population social impact trends monarchy unaffordable child care tertiary education 24,000,000 Andrew Duffin presentations quote define mentor public speaking mythbusters narcissism careers demographic trends Gen Y brand households ageing slideshare friendship land of the middle class demographic unemployment social commentator New Zealand storytelling Christmas presents Gen X future-proof belief keynote generation alpha 2017 year 7 relevant skills 2016 census results society global generations personalities waverton dreaming NBRS Architecture social lives demography christian renting generations demographer balance census results work Skilling professional presenters teachers stay home school online shopping breakfast organisations Wodonga renter of the future business pyrmont sydney hills meals dare to dream wealth and income professional domestic infographics grave decision clothing February 16 wealth the australian dream toys engage mining boom collaborative ABS high density apartments Australian Home happiness internship spirituality Australian communities mortgage meetings tableau commuters Generation Y poor google for education travel financial future statistics supply and demand aged care politics Financial Planning Week Word Up charity intern equip financial dreams apartment 2020 James Ward community event university degree Education Future Forum millenials CPI suburban living sydneysiders repayments logan Engineering Manager tea wellbeing Western Australia newspaper list lalor park faux-ciliser Australian demographics going out university water office future proof public speaker easy rider System's Architect faith FOMO Geoff Brailey pharmacy families post rationalism entertainment social enquiry divorce typical australian average Australian local communities national private wealth norwest rent technology Population Clock outsourcing Wagga Wagga car know the times data visualisation earnings food customer Macquarie University coffee Sydney mobile middle class keynote speaker hills bureau village Australian Population Christmas lunch learn Financial Planning Association emerging generations national wealth ACT rain micro apartments potts point shbc census fail sector wide teacher TDE 2016 census weekly earnings housing market offenders capital city acf15 friends language kate middleton living home ownership workplace world summer innovative Work place salary crime story house prices GPO changing face of sydney Adelaide generation Z Tuesday Trends housing affordability communicate engagement national crime rates apartments cash FPA budget English growth shopper's pick insights builders 1975 neutral bay SA local community The Daily Edition high density living forecast Kiwi sector year 12 cloudy days suburb Australian Dream office space Res Vis trend emerging trends teaching 1980 baby boom princess charlotte motivate training Australian Families rising house prices healthy future royal business performance Canberra trend tuesday news moderators guide census focus group shopping collaboration research data Queensland: QLD educhat staff baby name high density identity McCrindle Speakers baby names survey design mccrindle in the media cartodb mccrindle tea SRE nfp event NSW population cars cold fresh workshop jobs of the future community sports visualisation manly tips affordable financial fears housing growth australian communities trends report purpose property authenticity sydney speaker global financial crisis HSC Sydney Hills Business Chamber baby workforce Australian schools men housing trends menai social shifts debate paying to work recap workplace culture Financial Planning Association of Australia culture young australians perth Australians population milestone social researcher parenting REIV Conference Tasmania professional services darwin hobart social change millennials social media Bathburst affordability program graphs media release royal baby Love speakers sector wide study ethnography Channel 7 mythbusting aged care puzzle NT career Christmas season train conference presentation victoria not for profit buildings rise of local gen alpha showreel parents consumerism daily telegraph litter demographics Mark McCrindle brisbane capital cities not-for-profit youth unemployment earning gold coast investment educated professional speaker infographic investor tattoos facts sentiments data education future report forecasting culturally diverse australian communities forum thought leadership data analyst travelling Vocational education 2013 schools students daily commute New South Wales lifestyle volunteers increasing densification marketing Northern beaches Event NEETs aussie culture wolloomooloo leadership internet interactive report wages media commentary video infographic wall sun earn house price winter blues ashley fell resource Northern Beaches Christian School proactive organisational culture insight urban living index church ferry deloitte environment digital Real Estate Institute of Victoria huffington post cultural diversity staying in DESTEL criminal christianity urban living Sydney keynote speaker researcher education future non profit poker master panel financial independence townhouses population map residents sydneysider award winner office opening retirement new york times research pack Caregiver in the media sydneycity socialising alpha grandparents hills shire entrepreneurs of today house online rich weather Births celebration Northern Beaches easter owning a home cica woolworths social researchers hornsby Research Executive transport marriage couple communities moreton bay 10 years mother's day Australian Trends census 2016 fears community engagement Kirsten Brewer speaker ACF 2016 emerging technologies eliane award Australian Census tuesday cancel plans income snapshot commute product ease of travel Australia Day 2017 consumer cancelling plans Wellington VIC student resilience personal growth Aussies hello fresh wealth and income distribution shifts the changing face of royal influence megatrends experience Netflix social life baby name trends Australia street ACF social issues optus my business awards future of shopping australia SMART tv youth overcast learner Crime Rates baby name predictions cooking study contiki the average aussie rule keeper education sector eliane miles school students click trends of 2017 generation gen z urban taskforce Tuesday Trend teleworking ideas faux-cilise vegetarian survey Australia Day urban goal christmas presentation Australian Bureau of Statistics Hills Shire Council government sustainable medicine etiquette group session communications property market marrickville conference events state forum twentyseventeen small business Merry Christmas Aussie TED talk life australians staying home more The ABC of XYZ bondi economic rental stress learning low density dessert innovation schools responsive change future visual employers socialites students TEDx thrive sydney metro VET divorce rate networking social research house price rise priorities religion 2015 annual income Hornsby Shire Council conferences social commentary research visualisation family young people google IT Specialists 23 million crows nest Research Director selfie seasons DIY futurist 2014 brand experience holiday names work-life housing suburbs states father's day society trends global Territory goals research Deaths social South Australia speakers pack holidays demographic transformations Melbourne spend TAS SMSF 1968 results debt work mates case study optimistic 2016 stats January 26th social trends real Do It Yourself census data baby names report follow economy population growth anzac leader focus groups Social Trend dream employment wealth distribution royal family optus business index financial ashley mckenzie plans environmental scanning media activity long weekend sydney event participants EFF brands in depth interviews Charlotte ipswich communication ultimo new office property price faux-cilising group

Archive