The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Mount Annan-Currant Hill meetings future proofing bus Scouts mentor speakers pack local communities couple public speaker 1994 sydney speaker mother's day national wealth goal communication future of shopping staying in earning Research Executive conference presentation sports employment coffee lovers define mortgage impact workplace interactive sydney market state shopper's pick shopping award gig child care weekly earnings Hunter Valley government budget communities Crime Rates vegetarian organisational culture 1968 Australian Bureau of Statistics domestic wealth media activity community Australian Families politics NFP event moderators guide housing affordability income finance the average aussie System's Architect Australian communities Charlotte environmental scanning forecasting Christchurch norwest personalities baby boomers thrive the hills shire employers contiki population milestone cultural diveristy Maxim Accounting McCrindle Speaker eliane census fail world healthy future TED talk analysis young australians ageing Christmas day religion alpha award winner office space dreaming care support purpose Christmas presents monarchy aussie culture jobs of the future Skilling debate financial planning VIC energy recap Real Estate Institute of Victoria online shopping research visualisation menai australian innovative hornsby video click career population map future proof consumerism Gen Z Expert shbc baby names social issues SMART happy holidays Kiwi REIV Conference Northern beaches Event princess charlotte poor ageing population Sydney Merry Christmas households hills gold coast charity Gen X dreams ideas rising house prices showreel priorities cost of living story event pharmacies manly Duchess of Cambridge hunger ease of travel TEDx schools darwin DESTEL christmas 2017 church Elderslie-Harrington park eliane miles long weekend Valentine’s Day Christmas day weather 2016 census seasons greetings optimistic presentations Financial Planning Association keynote speaker local cost professional development cooking ferry city research pack cold challenge chairty demographic Queensland: QLD McCridle sector wide study work Births overcast language #censusfail business performance environment Education Future Forum life insights Generation X tertiary education commuters ashley fell shifts JOMO storytelling household leadership NSW Sydney Hills Business Chamber cultural diversity baby boom data visualisation australian real estate forecast safe socialising high density goals digital economy millenials infographic wall food vegemite mythbusters generational trends survey 24,000,000 teachers brisbane toys South Australia future of education criminal in depth interviews screenagers unaffordable housing market Geoff Brailey mining boom Jura Australia clothing donation generation alpha Real Estate Engineering Manager divorce rate huffington post house prices society australian communities forum trends of 2017 society trends TED geomapping public holiday 2014 ACF2017 Wodonga snapshot Kirsten Brewer baby names australia report food insecurity holiday New South Wales curiosity cash faux-cilising christmas faith post rationalism omnibus area social trends faux-ciliser earnings selfie volunteering school students Jura Coffee public transport wealth and income distribution Research Director social analysis sydneysider Population Clock study home owner networking WA emerging trends wealth distribution volunteer product Gen Y sector wide careers happiness school Christmas in Australia Black Friday nfp fears baby name global financial crisis not-for-profit socialites royal baby suburb workplace culture debt google for education Retail entrepreneurs of today urban living VET acf15 winter optus spirituality research on coffee leader investing global conference year 12 changing face of sydney urban taskforce salary work from home quote mobile school satisfaction social commentary christmas trees paying to work Do It Yourself group session annual income university business index sector engagement Lower Hunter VET sector 2016 average aussie culturally diverse January 26th bureau growing population James Ward townhouses Australian demographics research services community event visualisation learning styles choice workers Wellington buildings Australians education sector communications increasing densification motivate mccrinlde Tuesday Trends aged care social enquiry bondi know the times TDE belief baby name trends Channel Seven names social 10 years follow sun rental stress trends analyst market research young people balance australians staying home more transport australian social research investor equip authenticity mateship social researcher Lower Hunter Region DIY gen alpha Social Trend charities money grandparents sydney hills outsourcing CBD wedding royal English HSC NBRS Aussie Financial Planning Week youth NBRS Architecture australian community trends report culture Northern Beaches Christian School social media father's day population growth hobart affordability mccrindle children sustainable middle class staff Australian schools cartodb workshop property McCrindle Keynote Speakers Australian Home experience nativity scene mccrindle research social analyst educated demographer lifestyle sydneycity 2015 financial collaborative the lucky country jobs generation speajer Macquarie University poker master innovation social impact future-proof daily commute office events "know the times" sunny days house price education future the hills volunteers australian communities trends report teaching urban development australia families trends meals professional speaker students Australian community trends What is food insecurity? car narcissism crows nest dare to dream organisations house who is generation z Queensland stats student Northern Beaches giving responsive social shifts travel builders cancel plans growth census results The ABC of XYZ Australia street educhat work mates not for profit investment professional services results dream commuting wealth inequality housing growth spend schools students wages living sydney metro public speaking media commentary Australian Population kate middleton woolworths marketing February 16 Sydney keynote speaker retirement offenders mccrindle in the media sydney property market trend year 7 rain education research breakfast property price divorce forum hello fresh christianity travelling etiquette ACF17 shopping centre data social researchers infographic Aussies US royal influence winter blues Channel 7 resource ACT victoria micro apartments cancelling event teleworking millennials average Australian graphs parents IT Specialists wellbeing home participants data analyst 2012 train NEETs women earn GPO prince george plans Melbourne going out case study rule keeper Christmas lunch cancelling plans focus group high density living list Word Up professional presenters Willowdale Sydney’s south west pharmacy dessert social life google weather owning a home donate tv personal growth learn apartment house price rise high density apartments grave decision Canberra Western Australia relational survey design baby name predictions workforce Netflix anzac internships logan trend tuesday resilience casual publication research data communicate financial fears Vocational education Northern Territory engage Wagga Wagga Myth tuesday youth unemployment parenting hopes coffee generation Z SMSF 2016 census results property development 2013 renting teach qualitative research live the dream World Water Day marriage Christmas Stats hills shire easter celebration infographics researcher futurist rich census data Adelaide ACF cars urban living index Australia Day Andrew Duffin speakers university degree emerging generations millionth Work place Generation Y renter of the future future of work employmer the changing face of entertainment online internet keynote baby names report 23 million Love insight global generations tattoos wolloomooloo McCrindle Speakers sentiments seasons average sydneysider SA fresh census 2016 demographic trends relevant generations brand Christmas data ABS trades census gender statistics SRE entrepreneurial property market Financial Planning Association of Australia pyrmont new office suburban living demography high school friendship volunteering data optus my business awards Australian Dream Assistant Store Manager Christmas research consumer sunburnt country 1980 social lives proactive 24 million FOMO financial dreams water technology Royals twentyseventeen royal family financial future demographics states mccrindle tea PSI ultimo gen z customer conference speaker cica ethnography national crime rates speaker lalor park repayments Tasmania tea intern in the media land of the middle class economic Mark McCrindle in the media news EFF media release collaboration TAS ipswich deloitte medicine presentation New Zeland capital cities greatness housing trends NT education training financial independence Australian Communities Trends newspaper Res Vis media younger generations new york times home ownership neutral bay capital city learner family Black Friday Sales program unemployment national private wealth blaxland urban mover and shaker emerging technologies Sydney Lifestyle Study conferences megatrends REIV National Conference crime easy rider typical australian Hills Shire Council summer faux-cilise growth of sydney Caregiver ACF 2016 social commentator Black Friday in Australia New Zealand real holidays economy local community mythbusting ACT Report micro leadership workshop work-life 1975 wage food bank brand experience supply and demand FPA suburbs TEDx Speaker screenage gig economy skills Australia Day 2017 research report facts Territory learning Tuesday Trend Sydney population aged care puzzle affordable cloudy days waverton professional population daily telegraph Deaths group trends of 2016 Cobbitty-Leppington commute CPI internship slideshare focus groups tips sydneysiders christian business Christmas season identity Bathburst teacher moreton bay The Daily Edition the australian dream apartments sydney event Hornsby Shire Council 40 million wealth and income education future report stay home 2017 panel Performance Sentiment Index Australian Census social change rent thought leadership friends tableau research future change marriages potts point the great screenage 2020 report visual entrepreneur Australian Trends rise of local Mark McCrindle demographic transformations perth global retail small business low density litter employmee non profit baby ashley mckenzie marrickville Business analysis not for profit research office opening men housing brands digital world youth day village residents community engagement social research