The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Aussie care support sentiments baby names report professional speaker education future suburbs cost social analysis blaxland social enquiry Andrew Duffin teacher logan visualisation households google alpha visual renting entrepreneurial Charlotte tv Res Vis TED future of education kate middleton school students impact survey ageing population community event Research Director training high density facts Hills Shire Council entertainment social trends education sector hornsby ACF17 brisbane NEETs 2016 "know the times" cancelling plans poor nfp group session case study Myth tea families optus young people panel mccrindle research marrickville results cartodb narcissism dare to dream princess charlotte Aussies 2020 outsourcing healthy future statistics investing residents speakers national crime rates crows nest research services royal baby employment gig economy australian communities forum live the dream toys TDE financial planning women demographics living rich work-life priorities forecasting university degree Financial Planning Association of Australia mythbusters trades monarchy bureau child care high school Australian Communities Trends generational trends rise of local language going out the australian dream charities new office typical australian australia rule keeper report public holiday home ownership media release breakfast average aussie local experience social shifts cancelling event thrive in depth interviews suburb skills water prince george Sydney Hills Business Chamber clothing national private wealth geomapping university retirement faith Australian Home World Water Day daily commute volunteering communities growing population mining boom affordable government Australian Trends repayments Australians DESTEL trends of 2016 emerging generations online Mark McCrindle eliane miles energy goal world youth day men socialising education research baby name trends research data waverton data marketing perth unaffordable TED talk responsive #censusfail 2015 christmas weekly earnings overcast communicate teaching showreel mortgage market research Geoff Brailey innovative domestic medicine children community engagement research 1975 baby boom Duchess of Cambridge cloudy days environment CBD cost of living 10 years Christmas season wages SRE office Generation Y friends motivate employers 24 million NSW young australians parenting future proofing dessert debt mythbusting income paying to work Work place Christmas presents curiosity millionth state in the media 2014 affordability trends interactive faux-cilising divorce trend tuesday Financial Planning Week sustainable winter blues emerging technologies tableau PSI sun home owner teach equip culture cultural diveristy wage seasons IT Specialists mccrindle in the media Vocational education census fail engage middle class speaker online shopping Australia Day Generation X data analyst earnings keynote speaker stay home South Australia Births optus my business awards social media future financial fears housing trends baby names australia report ACT award winner buildings social litter acf15 product spirituality jobs of the future baby Wellington forum REIV Conference digital students wealth and income urban living house price rise research pack ferry property market baby name predictions Australian Census travelling fears parents house price public speaking house dreams census results small business criminal manly Wagga Wagga innovation norwest ipswich tertiary education award brands SA news darwin grave decision names population Australian community trends study SMSF program church suburban living storytelling grandparents Wodonga business index NT Kirsten Brewer rising house prices meetings engagement local community global financial crisis VIC FOMO work mates tips personal growth sector wide sydneycity purpose pharmacies video gender organisations trends analyst work participants anzac community hills office space office opening Queensland 1980 Adelaide summer meals the changing face of Territory graphs easy rider TAS conference presentation FPA urban living index safe internships SMART Real Estate Institute of Victoria couple financial future leadership workshop follow 2013 the hills shire resource Skilling slideshare royal family Australia street Christchurch money royal influence professional presenters Macquarie University challenge social commentator learn ideas stats holidays year 12 wolloomooloo Bathburst earning tuesday holiday demographic trends sydney metro weather McCrindle Speakers national wealth mentor VET sector leader The ABC of XYZ entrepreneurs of today mccrindle coffee relevant group cars ashley fell investment goals infographic micro Caregiver 24,000,000 urban taskforce Northern Territory high density living apartment workshop Australian Bureau of Statistics menai faux-ciliser 2016 census results area generation youth unemployment happiness click fresh social researcher easter Word Up the great screenage Christmas lunch low density identity Melbourne australians staying home more workplace culture sydney hills future of shopping Channel 7 professional services educated school Australian schools emerging trends global generations Western Australia conference speaker authenticity survey design huffington post bondi demographic generation alpha January 26th 1994 census 2016 shopping centre consumer crime wealth and income distribution hello fresh apartments unemployment bus cold aged care puzzle social change organisational culture Scouts internet collaboration New Zealand land of the middle class aged care food shopping high density apartments New Zeland rental stress workplace mateship research visualisation australian data visualisation social impact environmental scanning qualitative research ABS volunteer business ACF 2016 Population Clock relational change schools students media dream owning a home quote demographer debate earn Northern beaches Event insights Tuesday Trends growth VET NBRS Tasmania year 7 ACF the hills learning styles eliane customer Northern Beaches Christian School wedding lalor park sydney event future proof Sydney keynote speaker megatrends EFF conference gen alpha real neutral bay housing growth NFP event millennials GPO list hills shire The Daily Edition learning average Australian Tuesday Trend property social lives Sydney baby name census data census transport Australia Day 2017 faux-cilise religion youth cultural diversity business performance father's day wealth sector cica Kiwi australian communities trends report sydneysider politics world keynote sports REIV National Conference Queensland: QLD socialites New South Wales gig sunny days balance increasing densification 23 million etiquette social commentary budget Australian demographics future-proof potts point NBRS Architecture twentyseventeen wellbeing ageing Deaths vegemite public speaker charity Australian Families christianity focus group economy housing australian community trends report annual income staying in define commuters career workforce generations internship Engineering Manager Financial Planning Association collaborative shbc 2017 marriages snapshot thought leadership contiki renter of the future communications Canberra education future report car society cooking speakers pack australian social research states Channel Seven marriage townhouses builders technology Love careers housing market Social Trend financial mother's day infographics not-for-profit DIY vegetarian brand experience forecast rain gen z leadership social researchers post rationalism baby boomers conferences wealth distribution CPI omnibus daily telegraph newspaper long weekend choice workers millenials sunburnt country screenage life TEDx belief cancel plans moderators guide chairty Real Estate analysis changing face of sydney communication train Education Future Forum cash pyrmont new york times Northern Beaches resilience 40 million divorce rate financial independence school satisfaction capital cities Gen Y deloitte Hornsby Shire Council media activity 2016 census Australian Population generation Z pharmacy ultimo property price focus groups student story brand researcher household teachers Australian communities 2012 friendship entrepreneur recap selfie HSC shifts social issues professional development volunteering data the average aussie ease of travel population growth salary volunteers optimistic presentations media commentary ashley mckenzie networking future of work supply and demand sydney speaker population map finance greatness ACF2017 event google for education Research Executive commute mccrindle tea baby names rent urban offenders victoria winter February 16 schools Crime Rates sector wide study christian jobs plans mobile society trends tattoos mover and shaker Valentine’s Day futurist events personalities ethnography woolworths know the times global capital city Royals teleworking village local communities hobart social life city housing affordability Gen X Australian Dream not for profit demography Assistant Store Manager population milestone consumerism staff publication moreton bay presentation non profit investor educhat financial dreams house prices casual dreaming family spend culturally diverse trend James Ward sydneysiders celebration English home JOMO insight intern 1968 trends of 2017 Merry Christmas System's Architect demographic transformations WA travel aussie culture economic proactive shopper's pick infographic wall micro apartments Do It Yourself poker master royal Netflix education lifestyle learner gold coast hopes professional average sydneysider research report social research