The Shopper's Pick: Understanding Australia's new village green

Thursday, July 14, 2016

This year we were delighted to write up and design the third and latest report in the Trolley Trends Series, ‘The Shoppers Pick’ for Woolworths Limited. From developing the survey through to conducting the analysis, this report is the perfect blend of quality research with segmentation and visuals, making the research easy to consume.

With 1 in 5 (20%) Australian supermarket customers going to the supermarket at least once a week, the report reveals that a record number of people (44%) consider the local shopping centre to be central to community life and has truly established itself as the new village green – a place for connection and engagement with the wider community, perhaps even more so than the local pub, school or community centre.

It is the theme of local which is clearly the key message of ‘The Shopper’s Pick’, which provides a unique look into modern Australia’s living, eating and shopping habits today.


A GLOBAL NATION WITH A PASSION FOR LOCAL

As Australia becomes increasingly connected to global economies and new technologies, there is an equal if not stronger desire among shoppers to support Australian made products and local growers. It is increasingly important to Australian shoppers to know where their food comes from.

More than half of Australian shoppers (52%) state that buying local food is extremely or very important to them. In fact, around a quarter of shoppers prefer to purchase meat and poultry, bread and grains, and seafood and fish that are sourced locally in their own region rather than sourced further afield in their own state or within another region in Australia.


AUSTRALIA’S SEASONAL PERSONALITIES

Australians are impacted in different ways by the changing seasons. Australia’s Seasonal Personalities explores the different personalities of Australians and the impact seasons have on their lifestyle. Which Seasonal Personality are you?

THE HEALTH REVOLUTION

Australians are becoming increasingly health conscious and aware of the foods they consume. This trend towards healthy eating is demonstrated in the increase of health foods being included by Australians in their weekly shop.

Just over half of shoppers (52%) buy health food products weekly (i.e. sugar free, additive free, gluten free, dairy free, organic, raw, salt free or vegan), with sugar free products the most likely to be on Australians’ shopping lists and purchased by just over half of shoppers (51%), followed by organic and raw foods (both at 35%), and additive free foods (27%).


VALUE SWAG: A NATION OF CREATIVE SAVERS

Australians are a nation of savvy shoppers, who seek products that are value for money. Nearly 7 in 10 shoppers (69%) state that buying on discount is extremely or very important to them. These values are reflected in the ingredients they purchase for meals cooked at home, with 99% of Australian shoppers saying price is an important factor they take into consideration. As part of being savvy shoppers, Australians are also creative savers. Almost 6 in 10 shoppers (58%) save money by purchasing groceries based on weekly specials, while just over half (52%) save money by writing a shopping list and sticking to it. Stocking up and bulk-buying are two other ways Australians save money, with just over half of shoppers (53%) currently saving money by stocking up on discounted non-perishables.


This report follows on from the 2014 Trolley Trends Report which focused on the increasing importance of ‘Fresh’ amongst the Australian population. The report also found that one of the most common community connections for Australians is the local shopping centre. To access the Future of Fresh report, please click here.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

Australian Families office space nfp repayments contiki DESTEL care support house price SRE brand experience demographic Lower Hunter Region community mccrindle jobs Lower Hunter Northern beaches Event career speajer goals generation Z entrepreneurs of today low density The ABC of XYZ media release city youth unemployment volunteer Real Estate ageing income school satisfaction focus group research report census results live the dream micro 2016 census results public speaking commute royal baby social researchers future proof ethnography divorce rate visual sydneycity earnings geomapping paying to work dessert financial independence hobart investing New Zeland TEDx global generations ACF17 mother's day criminal sydney metro REIV Conference quote insight pharmacies australian communities trends report faux-cilise Aussies social trends ACT IT Specialists Do It Yourself 40 million marrickville home owner younger generations weather Christmas lunch australian communities forum speakers pack in depth interviews the hills Australia Day training Mount Annan-Currant Hill ashley fell personal growth workplace culture cultural diveristy shopper's pick baby program Hornsby Shire Council property price presentations CPI winter blues overcast group session ashley mckenzie customer trades monarchy Sydney keynote speaker January 26th networking emerging generations narcissism mythbusters engage economic women future-proof life friendship study global millionth apartments Geoff Brailey eliane internships employment wealth and income distribution publication infographics house prices collaboration schools students 2016 salary manly tips donate cold keynote wealth trends rain bus population product internet staff ultimo work lifestyle clothing Financial Planning Week generations Wagga Wagga define unaffordable urban living index children faith healthy future NBRS Architecture families business performance video Duchess of Cambridge year 12 engagement business index cica crows nest investment forecast optus my business awards gig economy Territory water social commentary HSC The Daily Edition presentation System's Architect thrive sydney hills rule keeper Sydney grave decision the average aussie plans townhouses public holiday award Caregiver village cost of living group cancel plans gender outsourcing Bathburst land of the middle class trends of 2017 young people panel report Christchurch woolworths balance australian real estate giving Australian communities litter lalor park REIV National Conference Mark McCrindle in the media census 2016 cash high density living national private wealth Cobbitty-Leppington summer 1980 Social Trend digital careers public transport GPO leader Jura Australia 24 million change Gen Y Performance Sentiment Index Scouts mentor logan australian community trends report households February 16 education sector affordable Australian demographics public speaker australians staying home more victoria father's day capital cities blaxland property market average sydneysider 1994 Mark McCrindle list brisbane Hunter Valley conference presentation suburb politics royal influence keynote speaker Northern Beaches follow census data wealth distribution millennials tertiary education teacher state social analysis divorce business world mccrindle tea religion princess charlotte generation alpha debate TED megatrends royal family the lucky country Financial Planning Association Jura Coffee retirement relevant learning national wealth faux-cilising NT financial fears post rationalism identity Macquarie University statistics mateship online infographic wall hornsby medicine Love dream sports volunteers student baby name trends cloudy days gen z social researcher motivate the australian dream New Zealand communication speaker prince george equip slideshare Charlotte wealth and income ipswich Australia street area Sydney population australian Generation X government donation EFF the great screenage local communities students baby name predictions workforce potts point hunger marketing McCrindle Speakers Real Estate Institute of Victoria curiosity employmee capital city charities 23 million hello fresh gig social life population growth TAS qualitative research results baby boomers national crime rates marriages baby names 24,000,000 mccrindle research ferry Kiwi Royals market research Kirsten Brewer SMART cancelling event food weekly earnings leadership workshop cancelling plans schools data visualisation survey design Channel Seven real VIC high density school students shbc growth of sydney cost rent seasons commuting teleworking research on coffee tableau social impact media commentary brand communications mining boom society trends Research Director "know the times" visualisation learner Engineering Manager rise of local mobile research visualisation non profit culture parents money budget future of education resource Hills Shire Council Res Vis Channel 7 generation university degree house not for profit research Tasmania purpose australia award winner suburbs organisational culture Australia Day 2017 interactive coffee lovers PSI alpha Financial Planning Association of Australia Elderslie-Harrington park SMSF JOMO ABS Christmas presents menai financial future Sydney Hills Business Chamber financial grandparents jobs of the future child care couple social media World Water Day housing socialising Queensland research pack ACF2017 Aussie sunny days who is generation z forum work from home professional development commuters personalities gold coast gen alpha fears home ownership social enquiry youth royal Wodonga generational trends stay home Australian Dream TDE What is food insecurity? mccrinlde suburban living not-for-profit spend Sydney’s south west cooking sun poor neutral bay Adelaide Maxim Accounting deloitte NEETs Population Clock micro apartments demographics priorities socialites Australians graphs know the times increasing densification Merry Christmas coffee future investor norwest ageing population showreel hills renting belief sydney speaker crime wolloomooloo breakfast Gen X baby names australia report baby name 2015 Myth speakers 2020 Western Australia happiness TED talk futurist financial planning daily telegraph consumer bureau technology trend demographic trends 2017 education young australians event parenting going out transport authenticity emerging trends research data renter of the future Willowdale the hills shire meals in the media hills shire Northern Beaches Christian School employers McCridle casual internship 10 years teaching learn rich relational entrepreneurial travel Australian Communities Trends baby names report online shopping conference speaker Christmas season communities news residents wellbeing innovation trends of 2016 easter communicate aged care year 7 food bank tuesday VET sector 2014 waverton charity media choice workers Australian Trends high school SA acf15 newspaper thought leadership average Australian aussie culture owning a home kate middleton sydneysider education future report Queensland: QLD millenials tv community event wedding 1968 James Ward cartodb mover and shaker researcher Business analysis mythbusting impact census fail aged care puzzle social analyst Australian community trends cars dreaming urban taskforce not for profit safe office CBD environmental scanning brands food insecurity WA pharmacy Crime Rates teachers train mortgage community engagement teach trends analyst holiday ACF 2016 collaborative responsive language conferences states future of shopping house price rise selfie participants storytelling Generation Y shifts builders car workshop organisations omnibus NFP event future proofing demographer spirituality staying in optus Skilling marriage analysis facts christian Work place 2013 volunteering recap social change shopping property huffington post social issues office opening local FPA moreton bay rising house prices survey earn affordability innovative Vocational education fresh living vegemite emerging technologies leadership new office Valentine’s Day sydneysiders household housing trends sydney event Births high density apartments baby boom Melbourne culturally diverse world youth day twentyseventeen family Tuesday Trends census sustainable infographic data analyst Word Up Tuesday Trend Wellington optimistic celebration DIY vegetarian resilience work-life screenagers cultural diversity global financial crisis conference daily commute media activity Canberra christianity professional faux-ciliser social commentator FOMO South Australia domestic housing affordability forecasting environment urban housing market school workplace moderators guide insights trend tuesday entertainment ease of travel professional services stats earning finance men Australian Home screenage ACF 2016 census learning styles meetings sector wide study population milestone work mates consumerism events australian social research 1975 snapshot Netflix professional speaker holidays toys data social hopes unemployment social research university focus groups VET home challenge entrepreneur New South Wales education research #censusfail greatness chairty perth proactive rental stress volunteering data small business education future Australian schools story Research Executive demography dare to dream winter future of work energy poker master supply and demand employmer apartment case study NBRS offenders society mccrindle in the media Northern Territory sentiments shopping centre the changing face of educhat debt google demographic transformations 2012 wages goal housing growth Andrew Duffin dreams eliane miles tattoos professional presenters google for education experience click sector sector wide ACT Report research services English local community Education Future Forum Australian Population pyrmont wage NSW friends skills church names tea educated Australian Bureau of Statistics financial dreams population map ideas easy rider anzac etiquette social lives new york times christmas research sunburnt country urban living annual income long weekend average aussie growth middle class Deaths buildings social shifts Australian Census travelling wealth inequality economy intern growing population Assistant Store Manager darwin changing face of sydney bondi typical australian

Archive