The Optus Renter of the Future Report

Monday, January 11, 2016

We were delighted to have been commissioned by Optus to uncover the attitudes, behaviours and technology trends of Australian renters, to develop the Renter of the Future Report. This national research has been launched in partnership with Optus and their Home Wireless Broadband Internet offering, and revealed some interesting insights into who is renting, what defines their situation and what they are looking for in a rental property.

The report highlights that 3 in 10 renters are 'choice renters'. “There’s this idea that the great Aussie dream is to move into a home that you own and if you haven’t done that then the dream hasn’t come true for you. But with generational change that’s just not true. You’ve got a lot of people who are the choice renters because they prefer the lifestyle. And they themselves might be landlords so financially they’re rocketing ahead." - Mark McCrindle.

30% of Australians rent - that's more than own their own home outright and they are twice as likely to be living in medium and high density housing than the average Australian, are almost years younger, and move much more frequently - on average every 1.8 years.

Renters are also tech-savvy, the study showed. “Renters comprise nearly a third of Australian households. For the modern Aussie renter technology underpins and has become completely fused with their lifestyle. This group is among the first to jump onto new technologies, keeping abreast of the latest trends and, where possible, the latest devices. Accessing the internet quickly from their new rental property is a must for them." - Mark McCrindle.

Highlighting the lifestyle aspects that Australians renters seek, the top 3 best things they like about renting are:

  1. The ability to change locations easily (38%)
  2. Easier to upsize or downsize as needed (24%)
  3. Flexibility to travel for extended periods of time (18%)

When asked to list their top five lifestyle features in a home, Aussies revealed what is most important to them in a rental property:

  1. Parking (38%)
  2. Pet-friendly (32%)
  3. Cable internet (31%)
  4. A strong mobile signal (25%)
  5. Number of power points in a room (22%)

Find out more about the findings of the study in the below infographic:


This research in the media


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

sydneysiders population South Australia school students 2015 24 million speakers pack mccrindle in the media local community DIY media activity facts clothing wage keynote city Andrew Duffin Australian Families NBRS megatrends customer demographic transformations priorities February 16 wealth Scouts internship baby names report resource workplace culture celebration TED talk moderators guide economy work mates twentyseventeen PSI not for profit communicate baby boomers Valentine’s Day mentor typical australian supply and demand demographic trends screenage society trends ideas learner manly Tuesday Trend consumerism Res Vis teacher hills shire budget weekly earnings local focus group Research Director world youth day environmental scanning snapshot states tv increasing densification young people Mark McCrindle father's day teachers baby boom Australians paying to work bus demography rise of local parenting selfie engage presentations hopes NBRS Architecture huffington post emerging technologies the changing face of public holiday living brand experience ethnography New Zealand geomapping christianity entrepreneur professional development survey Australia Day 2017 Sydney Hills Business Chamber survey design commuters society hills Canberra home ownership unemployment professional presenters earning breakfast 40 million future annual income workplace personal growth low density technology tea small business brand millennials relational education future local communities innovative data analyst experience urban taskforce communication world Australian schools New Zeland award suburbs apartment property price seasons generation Z showreel brisbane eliane shopper's pick Financial Planning Association of Australia personalities teaching Christchurch ashley fell Kirsten Brewer 2016 census results trend tuesday pharmacies event Christmas season visualisation salary overcast cultural diveristy research social commentator forum Sydney ABS sunburnt country Australian Population recap global generations crows nest not-for-profit 10 years purpose affordable click spend princess charlotte office opening outsourcing greatness population milestone in the media acf15 micro rain Australian Communities Trends hobart sector wide the great screenage office space the average aussie schools DESTEL study charity builders TEDx Myth growing population youth unemployment optus my business awards educhat financial fears SA ashley mckenzie national wealth religion entrepreneurial stay home story Generation Y school post rationalism bondi follow community faux-cilise sentiments children transport middle class mortgage Wodonga belief 24,000,000 sector wide study cost of living gender daily commute public speaking royal baby work ultimo winter wealth distribution community engagement suburban living social analysis Channel 7 perth deloitte workshop mother's day emerging trends group fresh research pack retirement wolloomooloo report Australian Bureau of Statistics sydney metro nfp waverton Australian Dream high density living quote case study cost professional christmas ipswich media Generation X NSW resilience Social Trend trades marriage pyrmont research visualisation VET sector new york times demographics mythbusters office IT Specialists 2013 in depth interviews marketing professional services train Netflix Financial Planning Week cancelling event mccrindle research Vocational education royal family goal daily telegraph residents cold shopping centre cancelling plans women Research Executive aussie culture aged care puzzle university degree the hills finance training English university work-life REIV Conference weather royal influence high density social impact rising house prices micro apartments change future of shopping economic urban living list Do It Yourself sydney speaker bureau balance communities optus future-proof participants census data CPI generation alpha mccrindle tea logan Hornsby Shire Council WA cars JOMO Real Estate earn publication the hills shire forecasting education The ABC of XYZ Aussie village Love NEETs real Wellington Channel Seven dreaming baby name proactive infographics EFF baby name predictions infographic wall business performance narcissism volunteers menai speakers communications education research newspaper tattoos households social change national private wealth Engineering Manager TAS thought leadership HSC Queensland Merry Christmas Western Australia graphs Australian Home SMART ageing litter education future report motivate dream names financial independence Royals Charlotte qualitative research trends of 2017 organisations James Ward earnings mythbusting shbc insights australian social research wedding housing growth Deaths owning a home relevant easy rider Queensland: QLD market research financial dreams couple online cartodb financial leadership workshop optimistic census results gold coast Tuesday Trends group session Crime Rates urban urban living index define politics "know the times" debt social researchers intern cooking Duchess of Cambridge australians staying home more Adelaide capital cities VIC investing townhouses presentation infographic life Caregiver renter of the future digital responsive home owner eliane miles gen z aged care Kiwi socialites average sydneysider sports environment offenders domestic panel socialising spirituality 1968 REIV National Conference internet mining boom Work place collaboration debate Australian demographics authenticity keynote speaker poor Australia Day lifestyle dare to dream interactive research data public speaker social issues Northern Beaches award winner 2016 events norwest cloudy days families program speaker unaffordable monarchy house food ferry collaborative changing face of sydney divorce faux-cilising population map entertainment Gen Y Gen X winter blues fears conference future of education global financial crisis tuesday networking conference speaker family stats healthy future engagement Australia street car Northern Territory social media growth analysis curiosity baby names rental stress friendship 23 million future proofing tertiary education World Water Day brands conferences learn demographic energy focus groups commute parents Northern Beaches Christian School apartments marriages Territory baby storytelling Christmas lunch forecast ACF happiness household data rule keeper medicine darwin alpha NT jobs of the future affordability conference presentation ageing population buildings going out trends news easter product trend tips 2014 tableau investment google cica Australian Census generational trends ACT slideshare demographer ACF 2016 social lives cash SMSF Births google for education culture equip staying in holidays long weekend land of the middle class shopping social enquiry high density apartments summer housing trends CBD mover and shaker Financial Planning Association The Daily Edition water high school social research insight census year 7 Sydney keynote speaker friends kate middleton Word Up safe 1994 population growth Hills Shire Council property victoria national crime rates careers data visualisation results mateship TDE education sector New South Wales baby name trends hornsby McCrindle Speakers January 26th australia statistics goals jobs crime dessert future of work financial future future proof mobile meals coffee lalor park identity capital city census fail culturally diverse Melbourne emerging generations australian communities trends report travel TED property market Geoff Brailey leadership students child care sydney event online shopping social shifts millionth investor social commentary social trends housing affordability professional speaker language social researcher faith mccrindle house price rise the australian dream state career learning styles cancel plans wellbeing blaxland new office 1980 student wealth and income house price visual omnibus Australian communities meetings grandparents holiday generation Wagga Wagga average aussie youth shifts cultural diversity research report anzac trends analyst Real Estate Institute of Victoria potts point challenge Tasmania Macquarie University home researcher thrive ease of travel poker master media release business woolworths sydney hills FPA video Education Future Forum social life sustainable rent workforce generations hello fresh impact grave decision area 2016 census baby names australia report millenials Bathburst wealth and income distribution pharmacy FOMO entrepreneurs of today sector innovation Australian Trends government sun royal vegetarian Skilling learning house prices renting year 12 teleworking repayments leader suburb average Australian Christmas presents GPO contiki trends of 2016 1975 criminal Population Clock organisational culture men VET global christian rich consumer business index toys #censusfail faux-ciliser employers educated skills Aussies sunny days moreton bay etiquette census 2016 System's Architect SRE sydneycity internships media commentary research services church Northern beaches Event 2012 school satisfaction plans futurist non profit housing know the times teach marrickville wages 2017 divorce rate travelling gen alpha neutral bay community event Assistant Store Manager social staff income vegemite sydneysider schools students employment prince george housing market young australians 2020 australian communities forum

Archive