From an ageing population to changing household structures, from population growth to generational change, and from increased sophistication to growing expectations, Australia has changed significantly over the last 20 years. An additional 8 million people have called our nation home and demographically we are ageing, having added 6.8 years to our median age and 6.3 years to our life expectancy. Our families are changing as marriages and births take place later and more babies are born than ever before.
These changes have striking implications for supermarket shopping. As economic, population and technological growth continues, supermarkets will respond to the demand for new innovations and shopping will be transformed into a vastly different experience than what it is today. By 2034, the transformation of our lives through technology will have disrupted how we think about shopping, what we buy, and where and how we shop. The shopping experience of the future will start much earlier than the moment we enter a store. It will begin at the time we make decisions about food. More and more, these decisions will be socially informed by recommendations made by family and friends as well as our digital communities with whom we share common interests – in hobbies, lifestyle or values.
Watch Mark talking about the future of shopping below or read more about our research in the Woolworths Future of Fresh report here.