The Australian Community Trends Report

Tuesday, August 22, 2017

There is no more important industry in Australia than the not-for profit sector. The charities, social enterprises and community organisations across this nation provide much of the social infrastructure that builds the capacity and function of communities Australia wide.

The importance of the sector is recognised by Australians and practically lived out by the 4 in 5 adults who give financially to such organisations and the 1 in 4 who give at least once a month. However, this data shows the long-term engagement challenge with Australians twice as likely to make a one off donation than a regular one, and to volunteer at a stand-alone event compared to an ongoing contribution. 

Amidst the message saturation, digital disruption, generational change and increasingly complex lives, communicating and connecting with donors will no doubt require a more sophisticated strategy than what worked in the past.

Along with the global trends, demographic shifts and technological transformation, leaders may face change fatigue and resilience fatigue. However, the future is best influenced by focussed commitment to a clear vision, while responding with relevance to the external environment and the emerging trends. 

Mother Teresa’s quote from half a century ago offers relevant encouragement today:

“I alone cannot change the world, but I can cast a stone across the waters to create many ripples”.

It is our hope that the 2016 Australian Communities Report builds on the results from the 2015 study and offers insights to help Australia’s not-for-profit leaders continue to create ripples of change that over time change local, national and indeed global communities.

Millennials are Generation Generous

While Australia’s 18 to 29 year old's are often derided as screen-obsessed and self-focused, the latest data on giving and volunteering shows the reverse is true. 

Although the net wealth of the average Generation Y household is just one fifth that of the average Baby Boomer household, members of the younger generation are more likely to give regularly to charities (35% of them give at least monthly compared to 29% of the Over 30’s). Almost half of the 18 to 29’s have volunteered in the last year (46%) compared to less than 1 in 3 of those aged over 30 (31%).

Generation Y are more likely to prefer charities that raise awareness (46%) to those that take direct action (23%) while for the older generations, the reverse is the case (34% prefer charities that take direct action over awareness raising, 29%).

The Report

For more insights and to download your free copy of the 88-page 2016 Australian Communities Trends Report, please visit australiancommunities.com.au

These insights alongside fresh 2017 research will be presented at The Australian Communities Forum in September 2017. Tickets are available here








Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

affordable IT Specialists deloitte alpha mccrindle tea urban taskforce the hills shire rich economic gig economy world youth day prince george holidays Hills Shire Council trends analyst James Ward lifestyle ease of travel sydneysiders crime dare to dream celebration pharmacies mccrindle in the media family shbc unaffordable retirement ashley fell meals TED talk financial Australia Day 2017 princess charlotte 1980 growth sydney metro micro apartments research visualisation ABS shifts summer megatrends australian communities trends report house price investor sunburnt country baby names australia report sydney hills McCrindle Speakers conferences authenticity forum real Assistant Store Manager litter hobart 2016 census results baby name thought leadership royal bus SRE greatness the australian dream car student dream easy rider gen z aged care housing market VET salary schools potts point qualitative research collaborative national private wealth religion outsourcing Deaths local community ACF2017 Valentine’s Day future Australian Bureau of Statistics names communities Gen X census results casual toys choice workers capital cities market research program resilience demography wage work news professional services land of the middle class the great screenage national wealth Kiwi social internet post rationalism crows nest gen alpha 1975 the changing face of infographic wall in the media FOMO increasing densification gold coast language darwin politics Aussie paying to work professional development social enquiry pyrmont VIC tableau global generations results emerging trends government demographic trends shopper's pick earn Financial Planning Association average Australian infographics mentor Sydney Adelaide workforce vegetarian mythbusting Australian Trends suburban living social issues research pack The ABC of XYZ buildings urban business builders low density culturally diverse suburb 10 years Kirsten Brewer gig South Australia brand experience report personalities Tasmania sports rule keeper stay home Australian community trends goals relevant home ownership population map graphs year 7 cancelling event staying in wealth focus group census work-life Territory tips survey families apartments social media Res Vis Gen Y easter environmental scanning learning styles university degree SMART kate middleton media release trends demographics australians staying home more baby names not-for-profit australian communities forum budget non profit society technology insights long weekend supply and demand 2020 anzac australian holiday mother's day future of education English bondi New Zealand communications urban living cold not for profit financial fears mining boom REIV Conference breakfast housing growth Research Director households Canberra newspaper resource spend living social researchers ipswich 2013 SA hello fresh capital city employment couple train Australian Population ageing youth unemployment hills shire average sydneysider data visualisation faux-cilise educhat 2016 census lalor park Social Trend entrepreneurs of today EFF speakers pack entertainment Australian schools identity participants 2012 demographer Australian demographics victoria recap research services 2015 organisational culture rent Generation Y grandparents February 16 data analyst perth office award transport infographic learn 23 million rise of local quote World Water Day sector wide presentations eliane miles parents area cars residents optimistic New South Wales financial planning community event shopping centre forecasting TED geomapping financial future sydneysider survey design blaxland 2017 Australians HSC mobile Real Estate nfp optus my business awards high school twentyseventeen Education Future Forum generation Z Australian Home generational trends Australian communities experience charities community engagement baby boom schools students Melbourne population milestone media commentary social life Skilling selfie mccrindle research life students high density living travel Hornsby Shire Council The Daily Edition researcher internships property market Australian Dream neutral bay marketing volunteering data baby names report national crime rates tv local wellbeing tertiary education keynote speaker sector trades ACF list friends world skills ashley mckenzie group session grave decision contiki ethnography mover and shaker earning aged care puzzle facts high density housing millenials socialites men cica NT Crime Rates monarchy unemployment workshop conference speaker 40 million dreaming baby name predictions conference presentation average aussie Population Clock renter of the future futurist affordability faith define rising house prices year 12 JOMO demographic housing affordability children conference cancelling plans event sydneycity household Christmas presents mateship going out data generations poor cancel plans royal baby the average aussie education research church follow Wagga Wagga wolloomooloo millennials belief TEDx research report owning a home culture acf15 public holiday Queensland wealth and income entrepreneur ageing population village Western Australia slideshare etiquette millionth daily commute education future volunteers menai research data insight DESTEL innovation debt media speaker engage annual income Australian Families divorce census 2016 sydney event chairty Northern beaches Event tuesday weekly earnings seasons sunny days coffee mortgage WA #censusfail apartment pharmacy census fail teachers SMSF house prices panel wages Research Executive focus groups cultural diversity Duchess of Cambridge waverton volunteer moreton bay analysis 24 million Northern Beaches visual teleworking huffington post Financial Planning Association of Australia media activity Mark McCrindle leadership workshop NBRS sydney speaker earnings social shifts australia ACT wealth distribution career brand royal family social commentator debate sector wide study typical australian ferry Northern Territory leadership care support environment Christmas season teach know the times hills population growth TAS customer Northern Beaches Christian School System's Architect cultural diveristy clothing impact social research education future report Engineering Manager work mates Christmas lunch relational changing face of sydney VET sector award winner New Zeland youth young australians Aussies screenage Tuesday Trends baby name trends teaching mccrindle office opening communication 2016 Queensland: QLD divorce rate study happiness motivate responsive Scouts ACF17 Sydney Hills Business Chamber professional presenters NFP event healthy future future proof ACF 2016 Geoff Brailey Myth middle class emerging generations hornsby Australian Communities Trends Do It Yourself economy priorities Love goal money REIV National Conference training new york times eliane Royals sustainable home owner intern Australia Day Bathburst cost NEETs high density apartments renting tea volunteering narcissism society trends thrive FPA Macquarie University Caregiver rental stress spirituality trend tuesday online shopping consumerism criminal omnibus commute NBRS Architecture the hills finance trends of 2017 DIY royal influence shopping 1994 cost of living friendship australian community trends report norwest jobs of the future Charlotte professional speaker property states bureau repayments medicine townhouses publication Work place "know the times" Australia street house in depth interviews poker master trend future of shopping house price rise cooking leader school students Financial Planning Week travelling internship group organisations dreams product logan optus learning challenge social analysis daily telegraph micro NSW future proofing energy fresh showreel suburbs curiosity future-proof brands property price cloudy days marriage weather Vocational education brisbane jobs gender educated click Netflix global professional rain public speaking population Merry Christmas networking income Word Up future of work social trends video change communicate small business speakers marriages events GPO social change Channel Seven Sydney keynote speaker financial independence global financial crisis storytelling live the dream workplace Generation X case study fears story office space sentiments australian social research visualisation generation alpha Christchurch hopes school workplace culture education sector moderators guide baby boomers teacher christian housing trends social commentary consumer learner young people tattoos wealth and income distribution school satisfaction parenting new office Wodonga social researcher ideas equip vegemite interactive domestic investment innovative charity proactive employers CPI Channel 7 city winter blues Births emerging technologies January 26th collaboration university father's day balance business performance snapshot 1968 digital water google for education social lives stats demographic transformations generation ultimo presentation food faux-cilising entrepreneurial community mythbusters personal growth commuters CBD home public speaker 24,000,000 safe social impact TDE woolworths socialising census data offenders winter education PSI online financial dreams women Andrew Duffin google purpose keynote growing population faux-ciliser Real Estate Institute of Victoria sun Australian Census baby plans urban living index meetings wedding dessert manly 2014 christianity careers aussie culture state forecast investing staff research Tuesday Trend business index child care engagement christmas marrickville Wellington overcast local communities cartodb cash trends of 2016 statistics

Archive