The Australian Communities Trends Report

Tuesday, March 29, 2016

The not-for-profit sector in Australia is at the very heart of our community and shapes and facilitates the values and spirit of our nation. From organisations that provide care and assistance to our nation’s most vulnerable, the not-for-profit sector has an immeasurable impact on our society.

Not-for-profit organisations are invited to participate in the Australian Community Trends Report, a national, comprehensive research study of the sector, conducted by McCrindle and R2L.

This annual study is a longitudinal study, conducted annually starting in 2015, and provides a detailed analysis of the effectiveness, engagement and awareness of the not-for profit sector. It continues to help organisations understand the Australian community – the emerging trends, the giving landscape, and the current and emerging supporter segments. The Australian Community Trends Report delivers a clear analysis of the social context in which the not-for-profit sector is operating.

This infographic was developed from the 2015 Australian Communities Trends Report:

A snapshot of the external environment, the visibility of the community attitudes and perceptions plus the analysis of the key trends will be delivered through:

  • Identification of National Giving Macro Segments
  • Not-for-profit Awareness & Benchmarking Analysis
  • Identification of Giving Blockers & Enablers
  • Giving Sentiment Index
  • Not-for-profit Staff and Volunteer Snapshot
  • Expert Insights
  • Donor of the Future

“The results and data available from the Australian Community Trends Report are key for the future of the not-for-profit sector.”

- Australian Communities Forum Attendee

Why do the study?

Through conducting an industry wide study, participating organisations will benefit from the aggregated data which will identify trends and provide a comprehensive framework for understanding the behaviours of Australians when it comes to engaging with not-for-profits. Participating organisations receive their own data which can then be benchmarked against the national data. As well as adding significant breadth and depth to the strength of the research, this collaborative approach to an industry wide study will also provide valuable thought leadership material which will promote the work of the sector as a whole. The combined approach also allows for significant research to be conducted for organisations at a fraction of the price of a standard research project.

This national study will include the following stages:

  1. National surveys
  2. Young Australian survey
  3. Focus groups of the general public and some specifically of young is Australians
  4. Supporter survey
  5. Staff and volunteer survey
  6. Expert insights

Partnering with McCrindle for this inaugural Australian Community Trends study is R2L, one of Australia’s leading not-for-profit fundraising and advertising agencies who bring a wealth of experience and expertise in helping not-for-profits strategically engage with their stakeholders.

More about the Australian Community Trends national study can be found here.

For more information about the study please click here or contact Kirsten Brewer on (02) 8824 3422 or

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


business index CBD Gen Y generation plans future of education list vegemite increasing densification speakers social media 23 million home owner workforce megatrends mythbusting survey travel SA WA infographic wall social commentator teleworking optus 24,000,000 ageing population rising house prices typical australian lifestyle generation Z ashley fell volunteers entrepreneur city forecasting house price participants the hills shire house visual world youth day customer rich education deloitte rule keeper bus eliane technology Northern Beaches Christian School Australian Trends 2017 data visualisation litter celebration ageing sector wide families high school baby boomers Australian Dream skills work mates 2016 census results Engineering Manager growing population Love property price Kiwi EFF Queensland: QLD social shifts Netflix forecast local teacher The Daily Edition staying in shopper's pick the australian dream unemployment 2016 census emerging technologies sunny days students social Australian Communities Trends housing growth baby name predictions mccrindle Population Clock commute blaxland cost of living Christmas presents personal growth Gen X Territory future-proof social life Christmas lunch women earn research visualisation suburb future water sector wide study demographer wealth and income distribution royal rise of local insights healthy future high density apartments mythbusters innovative organisational culture teaching home ownership daily telegraph royal baby Australian communities environment survey design baby boom Generation X Generation Y group employment Assistant Store Manager brisbane offenders Tasmania debate study snapshot collaboration investing monarchy baby name hobart house prices community engagement entrepreneurial identity GPO world baby trends of 2017 politics transport coffee learner Res Vis motivate the average aussie thought leadership quote Queensland sydneysiders census fail royal family Tuesday Trend 2016 trend tuesday lalor park online shopping culture earning global generations fears housing market state middle class baby name trends internet relevant leadership trend social change property market households Wodonga emerging generations office Wagga Wagga tableau stay home mentor population milestone Real Estate the hills socialites social commentary Kirsten Brewer Do It Yourself internship conferences Wellington generations happiness researcher demographic transformations emerging trends faux-cilise education research Financial Planning Association social enquiry sydney metro mccrindle in the media gender research data sunburnt country Mark McCrindle crime mortgage housing ease of travel huffington post education sector ACF 2016 retirement follow dreaming mining boom post rationalism visualisation NEETs year 12 learning styles brand experience village ACT data analyst conference supply and demand Caregiver living wolloomooloo resource Financial Planning Week JOMO local communities friends weather innovation curiosity shifts tea seasons moreton bay cultural diversity sun aged care research services cancelling plans budget Western Australia sector names holiday food wealth Northern beaches Event DIY google for education royal influence workplace South Australia consumerism February 16 The ABC of XYZ facts communities entertainment graphs housing trends church urban NT census optus my business awards potts point Australia Day perth urban living australians staying home more networking Charlotte millionth Myth twentyseventeen home daily commute children investor Word Up christmas future of work crows nest government social analysis Sydney keynote speaker careers train HSC population growth parenting social researchers capital city balance aussie culture New South Wales not-for-profit Financial Planning Association of Australia urban living index repayments Channel Seven spend authenticity hopes 1968 employers future proof storytelling Adelaide kate middleton social research real omnibus educhat economic pyrmont public speaker alpha Bathburst builders growth average aussie FOMO buildings communications gold coast census results Real Estate Institute of Victoria Deaths bondi population map report community event Australian demographics trends of 2016 poker master social lives results australia urban taskforce financial insight 40 million Geoff Brailey baby names digital high density living ideas demographic NSW Social Trend work-life society trends tips change meals global financial crisis dessert REIV Conference domestic Australia Day 2017 research pack low density sydney event mccrindle research language shopping economy Tuesday Trends financial dreams housing affordability in the media greatness outsourcing futurist marrickville conference presentation qualitative research tertiary education trends princess charlotte brand goal ferry video 2020 tuesday work responsive statistics car brands woolworths financial future story forum eliane miles education future report global paying to work media release apartment christian TAS VIC New Zeland TDE waverton Merry Christmas Scouts community sydney hills System's Architect market research 2015 public speaking communicate young australians 2013 victoria university degree presentations personalities REIV National Conference the changing face of men norwest friendship DESTEL Duchess of Cambridge changing face of sydney equip event school students Research Executive Australian Home census 2016 professional services SMSF research small business australian social research high density social trends interactive clothing define professional speaker hornsby australian communities trends report panel Australian Bureau of Statistics challenge ethnography geomapping income professional stats entrepreneurs of today financial fears gen z analysis generation alpha wealth distribution youth business tattoos hello fresh PSI renting learning teachers World Water Day millennials land of the middle class online sentiments house price rise earnings cloudy days infographic consumer mover and shaker Australian Families sustainable affordable prince george keynote speaker Northern Territory student charity Royals rain rental stress "know the times" future proofing investment internships divorce program organisations year 7 new york times Aussies dare to dream staff australian communities forum neutral bay annual income wedding unaffordable commuters marriage cancelling event travelling public holiday ACF religion pharmacy award optimistic weekly earnings manly communication gen alpha finance non profit office space ABS marketing Crime Rates cancel plans group session know the times states priorities youth unemployment winter blues national wealth focus group safe socialising 24 million logan recap events education future IT Specialists click easter nfp cost anzac energy social researcher christianity #censusfail leader university winter hills shire Australian Census intern 2014 social issues 1980 poor affordability school satisfaction wages divorce rate parents mobile millenials English experience mateship news criminal learn demographics suburbs shbc sydney speaker townhouses generational trends office opening Hornsby Shire Council father's day household etiquette wealth and income rent school media sydneycity holidays goals wage jobs keynote contiki engage fresh tv narcissism Melbourne professional development Channel 7 collaborative moderators guide renter of the future engagement young people cash cars Canberra January 26th data schools cold Sydney conference speaker focus groups culturally diverse meetings population national crime rates child care Aussie presentation leadership workshop going out Australian schools residents media commentary jobs of the future wellbeing educated Valentine’s Day product ipswich darwin case study suburban living new office 1994 capital cities teach vegetarian google social impact career pharmacies proactive FPA summer media activity bureau overcast debt faux-cilising Christmas season selfie mccrindle tea publication cartodb thrive Australians ultimo Births schools students national private wealth marriages dream mother's day owning a home medicine McCrindle Speakers acf15 financial independence ashley mckenzie 2012 slideshare newspaper resilience New Zealand grandparents easy rider environmental scanning Education Future Forum in depth interviews not for profit 10 years menai toys area salary Christchurch long weekend trends analyst training aged care puzzle life family relational 1975 cooking workplace culture society award winner property couple workshop Northern Beaches demographic trends faux-ciliser sports