The Australian Communities Trends Report

Tuesday, March 29, 2016

The not-for-profit sector in Australia is at the very heart of our community and shapes and facilitates the values and spirit of our nation. From organisations that provide care and assistance to our nation’s most vulnerable, the not-for-profit sector has an immeasurable impact on our society.

Not-for-profit organisations are invited to participate in the Australian Community Trends Report, a national, comprehensive research study of the sector, conducted by McCrindle and R2L.

This annual study is a longitudinal study, conducted annually starting in 2015, and provides a detailed analysis of the effectiveness, engagement and awareness of the not-for profit sector. It continues to help organisations understand the Australian community – the emerging trends, the giving landscape, and the current and emerging supporter segments. The Australian Community Trends Report delivers a clear analysis of the social context in which the not-for-profit sector is operating.


This infographic was developed from the 2015 Australian Communities Trends Report:

A snapshot of the external environment, the visibility of the community attitudes and perceptions plus the analysis of the key trends will be delivered through:

  • Identification of National Giving Macro Segments
  • Not-for-profit Awareness & Benchmarking Analysis
  • Identification of Giving Blockers & Enablers
  • Giving Sentiment Index
  • Not-for-profit Staff and Volunteer Snapshot
  • Expert Insights
  • Donor of the Future

“The results and data available from the Australian Community Trends Report are key for the future of the not-for-profit sector.”

- Australian Communities Forum Attendee

Why do the study?

Through conducting an industry wide study, participating organisations will benefit from the aggregated data which will identify trends and provide a comprehensive framework for understanding the behaviours of Australians when it comes to engaging with not-for-profits. Participating organisations receive their own data which can then be benchmarked against the national data. As well as adding significant breadth and depth to the strength of the research, this collaborative approach to an industry wide study will also provide valuable thought leadership material which will promote the work of the sector as a whole. The combined approach also allows for significant research to be conducted for organisations at a fraction of the price of a standard research project.

This national study will include the following stages:

  1. National surveys
  2. Young Australian survey
  3. Focus groups of the general public and some specifically of young is Australians
  4. Supporter survey
  5. Staff and volunteer survey
  6. Expert insights

Partnering with McCrindle for this inaugural Australian Community Trends study is R2L, one of Australia’s leading not-for-profit fundraising and advertising agencies who bring a wealth of experience and expertise in helping not-for-profits strategically engage with their stakeholders.

More about the Australian Community Trends national study can be found here.

For more information about the study please click here or contact Kirsten Brewer on (02) 8824 3422 or kirsten@mccrindle.com.au

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