The Australian Communities Trends Report

Tuesday, March 29, 2016

The not-for-profit sector in Australia is at the very heart of our community and shapes and facilitates the values and spirit of our nation. From organisations that provide care and assistance to our nation’s most vulnerable, the not-for-profit sector has an immeasurable impact on our society.

Not-for-profit organisations are invited to participate in the Australian Community Trends Report, a national, comprehensive research study of the sector, conducted by McCrindle and R2L.

This annual study is a longitudinal study, conducted annually starting in 2015, and provides a detailed analysis of the effectiveness, engagement and awareness of the not-for profit sector. It continues to help organisations understand the Australian community – the emerging trends, the giving landscape, and the current and emerging supporter segments. The Australian Community Trends Report delivers a clear analysis of the social context in which the not-for-profit sector is operating.

This infographic was developed from the 2015 Australian Communities Trends Report:

A snapshot of the external environment, the visibility of the community attitudes and perceptions plus the analysis of the key trends will be delivered through:

  • Identification of National Giving Macro Segments
  • Not-for-profit Awareness & Benchmarking Analysis
  • Identification of Giving Blockers & Enablers
  • Giving Sentiment Index
  • Not-for-profit Staff and Volunteer Snapshot
  • Expert Insights
  • Donor of the Future

“The results and data available from the Australian Community Trends Report are key for the future of the not-for-profit sector.”

- Australian Communities Forum Attendee

Why do the study?

Through conducting an industry wide study, participating organisations will benefit from the aggregated data which will identify trends and provide a comprehensive framework for understanding the behaviours of Australians when it comes to engaging with not-for-profits. Participating organisations receive their own data which can then be benchmarked against the national data. As well as adding significant breadth and depth to the strength of the research, this collaborative approach to an industry wide study will also provide valuable thought leadership material which will promote the work of the sector as a whole. The combined approach also allows for significant research to be conducted for organisations at a fraction of the price of a standard research project.

This national study will include the following stages:

  1. National surveys
  2. Young Australian survey
  3. Focus groups of the general public and some specifically of young is Australians
  4. Supporter survey
  5. Staff and volunteer survey
  6. Expert insights

Partnering with McCrindle for this inaugural Australian Community Trends study is R2L, one of Australia’s leading not-for-profit fundraising and advertising agencies who bring a wealth of experience and expertise in helping not-for-profits strategically engage with their stakeholders.

More about the Australian Community Trends national study can be found here.

For more information about the study please click here or contact Kirsten Brewer on (02) 8824 3422 or

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


mccrindle repayments research data ethnography quote communities sentiments fears unemployment in depth interviews results urban taskforce gold coast fresh social commentary Australia Day 2017 property market global generations internet rental stress McCrindle Speakers young australians meetings video facts Bathburst cancelling event NBRS Architecture professional speaker apartment baby name 2016 generational trends New Zeland keynote low density Australia Day click engagement public holiday national wealth travelling career 2016 census sports Word Up winter blues ashley fell cold optus crime mythbusting Australian Population social lives Channel Seven eliane miles ultimo woolworths mateship residents motivate wage ageing innovation renting the hills futurist technology student ipswich educhat plans Royals vegetarian research report shifts post rationalism hills aged care publication workplace safe summer census fail long weekend mover and shaker land of the middle class ageing population graphs engage English baby social researchers 2012 Gen Y Christmas lunch events education future rich REIV National Conference office space research visualisation Queensland: QLD car mccrindle tea media activity pharmacy youth challenge area waverton hopes winter EFF earning speaker media release women the great screenage urban tertiary education Merry Christmas Births lalor park visual event slideshare school satisfaction earn hobart Australian Home communicate population map 40 million state data Australian Trends monarchy darwin NT Northern Beaches Christian School house price growth average aussie careers data visualisation marketing Territory housing future of education purpose conference presentation environment pyrmont salary tips future of shopping 1968 the hills shire energy shopping centre deloitte wealth and income distribution baby names millennials apartments emerging generations investment weekly earnings charity 10 years belief holidays teleworking resilience friends baby names australia report language faux-cilise NBRS travel The Daily Edition home ownership mother's day Australian Families demographer royal baby Social Trend Kiwi holiday marrickville networking nfp rising house prices define Northern Territory megatrends financial future survey design future of work CBD DESTEL dream norwest cooking millenials shopper's pick Adelaide train optimistic consumerism millionth Sydney Hills Business Chamber local community 23 million workshop program ACF 2016 debate organisations Res Vis generation alpha James Ward sydney speaker #censusfail house price rise acf15 forecast lifestyle teacher education future report Australian Bureau of Statistics suburban living speakers pack 24,000,000 year 7 environmental scanning Canberra rain know the times average sydneysider bondi sydneysider Tuesday Trend sydney hills entertainment seasons paying to work community engagement generation Z Financial Planning Association in the media infographics small business cartodb alpha sector urban living SRE Mark McCrindle property price identity grave decision learning styles Netflix tea SMART mythbusters public speaking weather screenage government culturally diverse high school social media hornsby social shifts aged care puzzle divorce rate educated the average aussie sector wide study sunburnt country Christmas season emerging trends NEETs Myth young people office recap Melbourne households cars economic generations culture brand experience poor census data cancelling plans clothing meals public speaker Generation Y social researcher marriages transport entrepreneurial Northern Beaches hills shire teachers families housing market social enquiry focus groups ferry collaboration builders Love trades intern Northern beaches Event omnibus media proactive leadership workshop research pack annual income potts point water newspaper Generation X internships economy easter hello fresh statistics wealth distribution 2020 Scouts not-for-profit ashley mckenzie social analysis jobs education sector sun award winner market research unaffordable skills ACT toys work mates Real Estate Institute of Victoria office opening thrive Aussies city emerging technologies optus my business awards world social commentator poker master men Australians mccrindle research Research Executive household celebration stats Australian Communities Trends financial dreams population retirement friendship balance tv 2014 budget professional services PSI 2016 census results changing face of sydney leader ideas socialising NSW bus Wagga Wagga university sector wide townhouses the australian dream future living suburbs religion Crime Rates future proofing kate middleton church community event Skilling Real Estate impact Hills Shire Council brisbane future proof cash new office parents geomapping social issues wages TDE case study JOMO Macquarie University university degree Kirsten Brewer baby name predictions trend royal influence moreton bay income relational brands etiquette Gen X daily commute internship study easy rider demographics home data analyst story VIC Australian demographics census list Hornsby Shire Council innovative Wodonga christianity personalities 24 million happiness goal spend trends of 2016 eliane local communities Education Future Forum infographic wall cloudy days FPA neutral bay report wolloomooloo relevant business news New Zealand medicine brand tableau rule keeper home owner house owning a home wealth and income online insights analysis going out selfie greatness demographic transformations middle class stay home growing population youth unemployment school states FOMO local society trends goals narcissism survey Do It Yourself parenting January 26th research blaxland ABS Charlotte employers cultural diveristy employment anzac DIY "know the times" focus group menai google victoria entrepreneur Sydney life prince george professional development population milestone speakers australia wedding national crime rates baby boomers father's day contiki house prices The ABC of XYZ wealth not for profit VET sector micro apartments shopping manly community work cultural diversity work-life trends of 2017 demography child care google for education mobile gen alpha Valentine’s Day System's Architect change media commentary mining boom global financial crisis organisational culture ease of travel huffington post Research Director housing growth customer business performance 2013 group investor teaching tuesday sunny days sydneysiders TAS priorities qualitative research New South Wales non profit professional perth collaborative presentation CPI 1980 online shopping rise of local dare to dream award Sydney keynote speaker VET curiosity social research social impact teach renter of the future Channel 7 research services snapshot follow workplace culture vegemite Australia street the changing face of average Australian royal family demographic ACF staying in Financial Planning Association of Australia litter daily telegraph sydneycity increasing densification Australian Census moderators guide pharmacies australians staying home more bureau showreel Aussie Geoff Brailey australian communities forum IT Specialists communication criminal social change trend tuesday 2017 forum Engineering Manager 1994 capital city coffee conferences rent census 2016 couple national private wealth financial independence affordable Caregiver panel trends analyst Andrew Duffin HSC offenders overcast suburb baby names report village names participants social life workforce family REIV Conference high density new york times forecasting Western Australia Australian communities global typical australian volunteers aussie culture sydney event consumer digital faith cica leadership professional presenters education research gender logan princess charlotte storytelling mccrindle in the media australian social research tattoos cost of living Financial Planning Week royal learner future-proof social trends keynote speaker society experience baby boom communications capital cities WA responsive affordability school students marriage outsourcing schools SA supply and demand Christmas presents visualisation authenticity christmas breakfast group session business index shbc Assistant Store Manager high density living commute socialites cancel plans children 1975 training cost investing mortgage census results mentor Christchurch infographic entrepreneurs of today Work place researcher sustainable Wellington SMSF World Water Day sydney metro population growth dessert Australian schools property product financial earnings thought leadership urban living index politics South Australia generation resource christian learning conference equip faux-cilising finance housing affordability Duchess of Cambridge high density apartments Tuesday Trends financial fears demographic trends faux-ciliser food australian communities trends report Vocational education baby name trends interactive divorce personal growth Tasmania social grandparents 2015 year 12 staff dreaming students twentyseventeen February 16 conference speaker presentations housing trends real gen z domestic GPO jobs of the future crows nest Population Clock micro commuters insight wellbeing trends debt learn education schools students buildings Deaths Australian Dream Queensland healthy future spirituality world youth day