The 5 Charity Essentials from our Australian Communities Trends Report

Monday, May 02, 2016

The Australian Community Trends Report is a not-for-profit sector wide study that began in 2015. The study in 2015 found the top 5 charity essentials for organisations to follow as highlighted by Australian charitable givers.

Transparency of admin costs

Supporters of charitable organisations are becoming increasingly wary about the percentage of their donation that goes straight into administration for the organisation. Organisations that are more upfront about what this amount is and can explain why it is necessary are preferred by supporters.

Reporting specific impacts and results

The best gift you can give your supporters is telling them the impact of their donation and what it has done. Charitable givers appreciate seeing the direct result of their giving and seeing the difference it has made.

Where donations are allocated

Charitable givers want transparency from the organisations they support on where donations are allocated and where each dollar goes. Showing the work that is done and where it is done is key for charitable givers.

Amount raised from appeals

Transparency of financial statements including sharing the amount raised from appeals is an important item for supporters to have access to. Having this data available and accessible, perhaps on your website helps to build trust with your current and potential supporters.

Details of executives/ governance

Sharing the who’s who of the organisation is more important than you may think for charitable givers. Your current and potential supporters want to have access to be able to find out who your key leaders are so they can be sure the organisation is in good hands.

About the Australian Community Trends Report 2016 Study

This study is a longitudinal study, conducted annually starting in 2015, and provides a detailed analysis of the effectiveness, engagement and awareness of the not-for profit sector. It continues to help organisations understand the Australian community – the emerging trends, the giving landscape, and the current and emerging supporter segments. The Australian Community Trends Report delivers a clear analysis of the social context in which the not-for-profit sector is operating.

Not-for-profit organisations are invited to participate in the Australian Community Trends Report, a national, comprehensive research study of the sector, conducted by McCrindle and R2L.

For more information, please contact Kirsten Brewer on:


P: 02 8824 3422


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


house price meetings emerging trends new york times System's Architect young australians dare to dream teach mateship dream Northern beaches Event nfp google learning styles criminal hopes mccrindle marketing aged care puzzle owning a home trends of 2016 population selfie Australian Communities Trends narcissism bureau brand sunburnt country future of work parenting focus group ABS visualisation office opening presentations Australian Home graphs sustainable CBD slideshare buildings communication optimistic local DESTEL emerging technologies women socialising motivate insights global cloudy days supply and demand conference communicate 1975 the changing face of earning travel faux-cilise Res Vis wolloomooloo mccrindle in the media debt society trends aussie culture Adelaide community engagement suburbs entrepreneurs of today safe organisations vegetarian in depth interviews brisbane optus high density living click results eliane professional trends of 2017 community event rise of local rule keeper engage high density mccrindle tea financial independence students affordable internship Aussie long weekend financial fears baby name year 7 trend tuesday Queensland: QLD resource going out university degree future proof contiki families resilience social research careers household toys cancel plans australian communities trends report teacher social lives easter family ACF 2016 budget professional speaker builders conferences Royals wealth distribution 2020 capital cities new office Financial Planning Association children jobs of the future faux-ciliser low density research visualisation curiosity affordability mother's day urban living index Geoff Brailey Christmas presents Australian schools clothing wedding engagement pharmacy online public speaking moreton bay futurist economic housing affordability national wealth non profit Northern Beaches panel learner REIV Conference housing growth work Northern Territory brand experience energy sector outsourcing award focus groups seasons Queensland Australian Bureau of Statistics schools students ease of travel millennials Bathburst 2016 educhat survey design sydney event conference speaker education future home ownership transport brands technology school satisfaction residents baby name trends increasing densification know the times forum social impact HSC geomapping australian communities forum program NT monarchy poor cooking innovative Australia Day offenders baby youth unemployment workplace culture woolworths trends medicine market research analysis New Zealand millionth religion thought leadership Australia Day 2017 relational ageing REIV National Conference video celebration skills January 26th politics hornsby travelling rental stress social life hills shire world youth day holiday bondi mythbusters Births kate middleton snapshot baby boom ageing population Generation X career cancelling plans New South Wales overcast employers school DIY entrepreneur states sydneycity report leadership workshop earnings royal influence McCrindle Speakers thrive research young people sydneysiders EFF conference presentation winter blues workplace Tuesday Trend social Aussies 2017 schools research services 2015 father's day google for education mobile financial future TDE paying to work faux-cilising Sydney mover and shaker aged care leader winter South Australia millenials population growth follow 1980 home Tasmania facts charity Northern Beaches Christian School responsive demographic researcher blaxland holidays participants Channel 7 property market economy Netflix baby names Territory authenticity prince george ideas social trends sector wide study keynote speaker research pack Real Estate Institute of Victoria media release tuesday cost of living Kiwi Duchess of Cambridge greatness educated capital city deloitte easy rider crows nest mythbusting The ABC of XYZ acf15 potts point workshop generations entrepreneurial couple baby boomers visual census balance middle class financial dreams Social Trend alpha demographer moderators guide real case study Australian communities wages workforce christianity repayments media housing trends social commentary social commentator community logan income World Water Day Wellington generation Z group session marriage staff demographic transformations leadership insight teaching study social researchers demographics Wagga Wagga waverton water domestic collaborative Australian Dream SA dreaming publication house village christmas events qualitative research cars happiness forecasting lalor park school students education future report FPA Do It Yourself local communities gen alpha Real Estate 1968 Valentine’s Day Generation Y student NEETs Channel Seven infographic office financial environment not-for-profit youth social media Australian demographics product Christchurch tertiary education tips define shbc fresh Canberra demographic trends townhouses urban living social enquiry mortgage Assistant Store Manager TAS crime plans socialites relevant Wodonga trends analyst staying in generation gen z Hornsby Shire Council The Daily Edition area divorce rich experience weekly earnings mccrindle research Financial Planning Week rising house prices commute hobart personalities friends coffee research data state Melbourne huffington post life wealth and income priorities data visualisation shopping infographic wall Love meals cash urban Sydney keynote speaker ashley mckenzie education research Australians newspaper ashley fell New Zeland mentor Crime Rates 10 years rain renter of the future investor internships daily commute social issues cultural diversity annual income JOMO education cold social shifts australia GPO society proactive shopper's pick royal baby cancelling event pharmacies 40 million Mark McCrindle teachers royal family identity population milestone work-life tea Financial Planning Association of Australia 24 million social researcher future high density apartments anzac menai princess charlotte innovation VIC NSW rent 24,000,000 public holiday trend jobs global financial crisis in the media fears learning goals year 12 sun group wage communities names ACF apartment wellbeing keynote language Tuesday Trends property price communications ACT men population map media activity investment Christmas lunch growth typical australian storytelling Scouts generational trends world government speakers property Merry Christmas Australian Families Gen X gender house price rise "know the times" post rationalism wealth church average aussie interactive households debate investing social analysis university marriages generation alpha emerging generations not for profit change Caregiver cartodb divorce rate perth gold coast Australian Trends data analyst 2012 vegemite data child care earn networking shifts intern work mates Kirsten Brewer eliane miles SMSF stay home volunteers consumerism statistics high school forecast housing market sunny days presentation Western Australia challenge urban taskforce darwin customer growing population suburban living business tv omnibus event parents Charlotte marrickville the australian dream healthy future national crime rates FOMO 2013 house prices February 16 Gen Y 2014 retirement grandparents food australians staying home more lifestyle tattoos English organisational culture equip PSI Education Future Forum etiquette daily telegraph living unaffordable Myth Population Clock learn summer 1994 environmental scanning IT Specialists pyrmont internet office space sydney speaker unemployment news ethnography housing litter renting sentiments norwest recap salary consumer WA twentyseventeen Australian Census baby name predictions spend ipswich education sector poker master weather Christmas season survey global generations employment land of the middle class digital quote national private wealth sector wide future-proof finance friendship social change Word Up cost small business media commentary Engineering Manager manly australian social research optus my business awards stats dessert collaboration home owner ultimo megatrends professional development suburb business index royal victoria wealth and income distribution future of education city goal training future proofing 23 million teleworking list neutral bay tableau culture online shopping sports Research Executive entertainment hello fresh personal growth mining boom Deaths