The 5 Charity Essentials from our Australian Communities Trends Report

Monday, May 02, 2016

The Australian Community Trends Report is a not-for-profit sector wide study that began in 2015. The study in 2015 found the top 5 charity essentials for organisations to follow as highlighted by Australian charitable givers.

Transparency of admin costs

Supporters of charitable organisations are becoming increasingly wary about the percentage of their donation that goes straight into administration for the organisation. Organisations that are more upfront about what this amount is and can explain why it is necessary are preferred by supporters.

Reporting specific impacts and results

The best gift you can give your supporters is telling them the impact of their donation and what it has done. Charitable givers appreciate seeing the direct result of their giving and seeing the difference it has made.

Where donations are allocated

Charitable givers want transparency from the organisations they support on where donations are allocated and where each dollar goes. Showing the work that is done and where it is done is key for charitable givers.

Amount raised from appeals

Transparency of financial statements including sharing the amount raised from appeals is an important item for supporters to have access to. Having this data available and accessible, perhaps on your website helps to build trust with your current and potential supporters.

Details of executives/ governance

Sharing the who’s who of the organisation is more important than you may think for charitable givers. Your current and potential supporters want to have access to be able to find out who your key leaders are so they can be sure the organisation is in good hands.

About the Australian Community Trends Report 2016 Study

This study is a longitudinal study, conducted annually starting in 2015, and provides a detailed analysis of the effectiveness, engagement and awareness of the not-for profit sector. It continues to help organisations understand the Australian community – the emerging trends, the giving landscape, and the current and emerging supporter segments. The Australian Community Trends Report delivers a clear analysis of the social context in which the not-for-profit sector is operating.

Not-for-profit organisations are invited to participate in the Australian Community Trends Report, a national, comprehensive research study of the sector, conducted by McCrindle and R2L.

For more information, please contact Kirsten Brewer on:


P: 02 8824 3422


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