The 2016 Australian Communities Trends Infographic

Thursday, October 06, 2016

The results of our annual longitudinal study, which analyses the effectiveness, engagement and awareness of the Not for Profit sector, will be presented at the one-day Australian Communities Forum in Sydney on October 13.

The Australian Community Trends Report delivers a clear analysis of the social context in which the Not for Profit sector is operating, and shows that Australians are a generous bunch, with four in five Australian givers (80%) giving financially to charitable organisations.

Some of the findings which are presented in the infographic below from the 2016 research, will be shared by Mark McCrindle and John Rose (R2L & Associates) at the Australian Communities Forum.


Motivation for giving

When it comes to motivation to give money to or volunteer with a charitable organisation, children and health are the top causes. Australian charitable givers are most likely to be highly motivated to give money to or volunteer for children’s charities (47%) followed by medical and cancer research organisations (46%) and animal welfare and wildlife support groups (44%). Compared to our 2015 research findings, children’s charities have overtaken health and disaster relief as the highest giving priorities in 2016.

The key decision drivers

The key decision drivers for Australian charitable givers are knowledge and trust of the organisation, which is the most significant influence on Australian givers getting involved with a charitable organisation. Almost seven in 10 Australian givers (68%) indicated that this is extremely or very significant as a motivation for getting involved. Australians are also highly motivated by organisations that make the world a better place for the less fortunate (54%) and also by their own knowledge of a need (52%).

The most important communication channels

The most important communication channels in helping Australian charitable givers to engage with causes, Not for Profit organisations and charitable organisations is through word of mouth by way of friends or family members. This was listed as the most influential channel through which Australian givers hear about and engage with charitable organisations, with 39% of Australian givers considering this to be extremely or very important. This validates the ingrained Aussie “scepticism” and our need to hear information from someone we trust in order to fully trust the information we are receiving. Websites are increasingly seen as reliable sources of information with a third (33%) of Australian givers considering these as extremely or very important to them engaging with a charitable organisation.

The Australian Communities Forum

For more information and insights, come along to the Australian Communities Forum on Thursday 13th October 2016. This forum is the nation’s one day event focused on delivering the social trends transforming Australian communities and how organisations can best engage in these changing times.

Held since 2012, this annual event provides compelling case studies, the latest research, practical workshops and importantly, great networking over morning tea, lunch and afternoon tea.

Held at the iconic Customs House at Circular Quay, Sydney, and commencing with a launch of the 2016 Australian Communities Report, this not to be missed event will equip leaders in community engagement with the latest insights into 21st Century Australian Communities.

Purchase your ticket here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


social commentator research visualisation cost residents focus groups omnibus royal family world woolworths work-life priorities politics property market culture global generations office opening summer conferences in the media futurist NBRS social change home owner 2013 2015 Aussies pyrmont fears affordability Kiwi Australian Census renter of the future Royals sector wide study social enquiry 2020 student group session aussie culture storytelling national private wealth equip logan australian communities trends report manly sunny days shopper's pick shbc poor DESTEL case study business index career "know the times" daily commute baby name predictions innovation Vocational education research pack young people youth unemployment business performance salary religion ageing workplace language population growth ageing population sustainable baby names report Aussie financial independence Wodonga events trends analyst debate market research wages mccrindle tea event brand experience global Channel Seven Christmas presents sunburnt country New Zeland increasing densification Gen Y digital leader Res Vis JOMO Scouts story work New South Wales capital cities housing market Australian Home faux-ciliser eliane house baby boom Geoff Brailey Bathburst youth school satisfaction marriage overcast Queensland christmas google for education System's Architect communication customer teleworking public speaking James Ward sector sports Australians charity financial dreams SMART Hornsby Shire Council communications presentations follow Mark McCrindle non profit rich media activity workplace culture food education future Australian Trends identity house price teaching megatrends urban living index demographic transformations census 2016 ashley mckenzie internet geomapping small business 2016 census results wedding cooking rain learn area criminal school economy HSC australian social research spirituality low density victoria REIV Conference population Hills Shire Council statistics australia training school students celebration sydneycity graphs huffington post entrepreneurial video contiki social research report baby investor Adelaide news educated vegetarian mentor millionth The ABC of XYZ Deaths cancelling plans Wagga Wagga consumerism leadership darwin employment Northern Beaches Christian School education sector brands deloitte royal infographic moreton bay results internships Financial Planning Week investing plans jobs builders SA teach litter vegemite tattoos wealth distribution acf15 Territory research winter blues goals dream the hills wage families aged care puzzle online Australia Day 2017 thrive SMSF tea safe shifts earn royal influence McCrindle Speakers twentyseventeen resilience mccrindle in the media DIY social shifts cartodb Andrew Duffin new york times GPO mateship housing affordability Macquarie University marriages kate middleton daily telegraph qualitative research mccrindle research bus skills Financial Planning Association of Australia christianity Research Executive community event coffee prince george pharmacies environmental scanning Christmas season high density apartments sydneysiders blaxland schools village 10 years Australian demographics pharmacy 23 million trades Social Trend mythbusting keynote speaker Canberra ideas forecast faith mobile sector wide land of the middle class future of education Australian Communities Trends lalor park tuesday English Christmas lunch house price rise stay home Tasmania car selfie women goal Channel 7 know the times townhouses train princess charlotte learning emerging generations environment Western Australia careers Births February 16 sentiments social media easy rider workshop high density living trends collaboration meetings growing population click January 26th 2012 FPA community hobart rent medicine Australian Families emerging technologies menai responsive award collaborative snapshot jobs of the future insight greatness potts point demographic Northern Beaches commute NT high density university product conference speaker Education Future Forum social researchers ABS monarchy stats rule keeper local Assistant Store Manager seasons entrepreneurs of today Australian Population bondi trends of 2017 future norwest socialising mother's day friendship tertiary education define living meals balance Northern Territory population milestone social impact outsourcing experience visualisation professional services networking conference presentation social researcher Skilling Love holidays Charlotte Gen X Australian Bureau of Statistics city demographic trends baby boomers South Australia survey housing growth NSW divorce 40 million in depth interviews curiosity home Work place Financial Planning Association visual Engineering Manager finance Valentine’s Day Duchess of Cambridge Real Estate Institute of Victoria social commentary education father's day World Water Day easter baby name house prices mythbusters Myth optus my business awards wolloomooloo authenticity sydney metro ease of travel rise of local university degree marrickville aged care clothing educhat keynote innovative baby names australia report sydney speaker poker master Netflix lifestyle names young australians report ACF 2016 baby name trends suburb long weekend the changing face of Word Up Real Estate Crime Rates cold earning housing trends Wellington fresh NBRS Architecture marketing teacher unaffordable social research change census fail buildings work mates future of work internship WA mortgage cloudy days urban taskforce tips workforce teachers census results online shopping australians staying home more wellbeing real speakers alpha tv New Zealand social analysis cash education research income VET personal growth CBD grave decision nfp program Merry Christmas 2014 volunteers brisbane entertainment Population Clock paying to work ethnography organisations not-for-profit royal baby sydney hills students research services brand Australian schools media release government church #censusfail motivate Sydney Hills Business Chamber local communities TAS recap personalities society trends state child care typical australian debt emerging trends ferry 1968 ACT millennials repayments middle class belief demographics cost of living focus group conference owning a home households healthy future travel proactive national wealth Kirsten Brewer technology learner post rationalism VET sector census sun household anzac the hills shire office gen z consumer urban generation alpha social lives participants winter supply and demand Tuesday Trends mining boom communities bureau resource states annual income toys list gold coast challenge business 24,000,000 commuters gender budget dreaming renting staying in changing face of sydney global financial crisis faux-cilising narcissism 2016 census sydney event gen alpha life trend tuesday energy data public holiday quote retirement 1994 weather staff ashley fell Melbourne Sydney keynote speaker Northern beaches Event millenials affordable panel going out social trends wealth and income distribution suburban living housing cars data visualisation FOMO shopping forum hopes award winner IT Specialists engagement parenting breakfast ultimo crime Tuesday Trend interactive men future proof PSI faux-cilise year 7 forecasting mover and shaker grandparents Australia Day neutral bay media optus generation Z data analyst The Daily Edition offenders slideshare domestic society relational divorce rate Australian communities financial fears presentation 2017 1975 Generation X employers eliane miles mccrindle culturally diverse cancelling event friends holiday TDE home ownership insights learning styles wealth facts financial rental stress happiness hills shire socialites relevant infographic wall group dessert intern newspaper growth future-proof communicate public speaker demographer social issues Queensland: QLD world youth day weekly earnings hornsby crows nest survey design tableau national crime rates australian communities forum property 2016 rising house prices Generation Y future proofing researcher trend unemployment average aussie organisational culture baby names professional study ipswich analysis suburbs ACF generations dare to dream etiquette christian generational trends optimistic Caregiver spend 1980 urban living Sydney couple generation community engagement waverton trends of 2016 high school engage media commentary children 24 million family transport Christchurch cancel plans leadership workshop parents schools students education future report social life apartment the average aussie earnings cultural diversity financial future year 12 thought leadership NEETs capital city EFF professional speaker professional development google property price publication research data perth wealth and income VIC hello fresh new office Do It Yourself population map investment the australian dream Australian Dream REIV National Conference water moderators guide entrepreneur office space economic travelling not for profit