The 2016 Australian Communities Trends Infographic

Thursday, October 06, 2016

The results of our annual longitudinal study, which analyses the effectiveness, engagement and awareness of the Not for Profit sector, will be presented at the one-day Australian Communities Forum in Sydney on October 13.

The Australian Community Trends Report delivers a clear analysis of the social context in which the Not for Profit sector is operating, and shows that Australians are a generous bunch, with four in five Australian givers (80%) giving financially to charitable organisations.

Some of the findings which are presented in the infographic below from the 2016 research, will be shared by Mark McCrindle and John Rose (R2L & Associates) at the Australian Communities Forum.


Motivation for giving

When it comes to motivation to give money to or volunteer with a charitable organisation, children and health are the top causes. Australian charitable givers are most likely to be highly motivated to give money to or volunteer for children’s charities (47%) followed by medical and cancer research organisations (46%) and animal welfare and wildlife support groups (44%). Compared to our 2015 research findings, children’s charities have overtaken health and disaster relief as the highest giving priorities in 2016.

The key decision drivers

The key decision drivers for Australian charitable givers are knowledge and trust of the organisation, which is the most significant influence on Australian givers getting involved with a charitable organisation. Almost seven in 10 Australian givers (68%) indicated that this is extremely or very significant as a motivation for getting involved. Australians are also highly motivated by organisations that make the world a better place for the less fortunate (54%) and also by their own knowledge of a need (52%).

The most important communication channels

The most important communication channels in helping Australian charitable givers to engage with causes, Not for Profit organisations and charitable organisations is through word of mouth by way of friends or family members. This was listed as the most influential channel through which Australian givers hear about and engage with charitable organisations, with 39% of Australian givers considering this to be extremely or very important. This validates the ingrained Aussie “scepticism” and our need to hear information from someone we trust in order to fully trust the information we are receiving. Websites are increasingly seen as reliable sources of information with a third (33%) of Australian givers considering these as extremely or very important to them engaging with a charitable organisation.

The Australian Communities Forum

For more information and insights, come along to the Australian Communities Forum on Thursday 13th October 2016. This forum is the nation’s one day event focused on delivering the social trends transforming Australian communities and how organisations can best engage in these changing times.

Held since 2012, this annual event provides compelling case studies, the latest research, practical workshops and importantly, great networking over morning tea, lunch and afternoon tea.

Held at the iconic Customs House at Circular Quay, Sydney, and commencing with a launch of the 2016 Australian Communities Report, this not to be missed event will equip leaders in community engagement with the latest insights into 21st Century Australian Communities.

Purchase your ticket here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


work schools australian communities forum fresh quote christmas socialising optus Queensland online shopping divorce rate hopes Australian Census communication Tuesday Trends media focus group career spend volunteers toys local social enquiry ipswich dream social commentary darwin outsourcing Res Vis youth motivate australian communities trends report high density living McCrindle Speakers owning a home proactive easter group Charlotte business Christmas lunch generation alpha budget education publication cost of living brand sunburnt country high school summer mccrindle in the media global generations water Adelaide data analyst training renter of the future blaxland mining boom growing population qualitative research 10 years media commentary WA Australian Trends hornsby Myth learning styles property price thrive organisations Gen Y Tasmania cost paying to work leader social commentator trends of 2016 state Queensland: QLD unaffordable sector wide study Australian demographics rain debt Christmas season mobile village Sydney statistics offenders urban living 2020 acf15 in the media forum Education Future Forum Australian Home video mccrindle research shifts sector keynote speaker going out Real Estate happiness earn moreton bay Do It Yourself population Wagga Wagga mateship wedding schools students research data Territory news government bondi educhat click English housing trends consumer salary baby boomers ideas Australian Dream meals greatness potts point renting celebration emerging generations business index youth unemployment ACT tertiary education trends friendship sydneysiders equip REIV Conference tea typical australian snapshot names urban Aussie australia child care Australian schools parenting friends case study thought leadership investment leadership workshop Christchurch entertainment church social life post rationalism entrepreneur Canberra future australians staying home more residents millennials consumerism Tuesday Trend Australian Communities Trends social researcher events global financial crisis tv real wages know the times engagement in depth interviews technology living ease of travel royal influence rule keeper infographic holiday Australians education future report cloudy days poor responsive insights define children education future hills shire group session poker master optus my business awards social trends census teleworking financial independence men Christmas presents 40 million culture increasing densification population growth housing affordability winter blues event relational marriages research services young people household Australian communities nfp stats omnibus states panel cancel plans house price Gen X goals woolworths safe family facts Australia Day wealth and income distribution market research plans perth lifestyle entrepreneurial goal Netflix skills Kirsten Brewer communicate father's day Word Up trend social lives twentyseventeen Northern Beaches Christian School mccrindle tea urban taskforce product 2017 victoria finance NSW community engagement teacher follow divorce 2014 demographic transformations Research Executive tattoos year 7 VIC mythbusting 1968 baby name predictions challenge future-proof kate middleton economy overcast daily commute 2012 baby name ABS education sector 24 million experience PSI work-life ACF 2016 research pack internet balance neutral bay dreaming Northern beaches Event Wellington national wealth report google for education social research rise of local data visualisation population milestone generation Z income FOMO education research energy social media Assistant Store Manager Social Trend Mark McCrindle tableau Hornsby Shire Council internships middle class environmental scanning parents personal growth gender brands shbc property wellbeing wolloomooloo shopping graphs student earnings media activity 24,000,000 university gen alpha eliane miles royal baby social environment anzac presentations faux-cilise religion families builders Geoff Brailey lalor park royal family future of education cooking New Zeland winter couple sector wide Northern Beaches suburban living emerging technologies rent 23 million fears debate innovation trend tuesday brand experience staying in clothing sunny days world youth day monarchy Generation Y national private wealth The ABC of XYZ relevant EFF australian social research daily telegraph growth DESTEL property market social shifts researcher intern workplace megatrends TDE buildings data engage NT global internship grandparents trends analyst Love vegemite communications slideshare careers transport customer investor millenials mortgage crime conference presentation Real Estate Institute of Victoria housing Channel 7 entrepreneurs of today baby name trends workforce ashley fell Valentine’s Day speakers capital city not for profit Royals professional speaker demographic trends home owner housing growth workshop baby names "know the times" GPO futurist collaborative year 12 jobs of the future cartodb world social change generations keynote sydney event sustainable suburb digital wealth distribution future proof local communities urban living index young australians 2013 demographic media release DIY home ownership Duchess of Cambridge TAS learner generational trends collaboration Merry Christmas princess charlotte cancelling event identity results resilience Northern Territory work mates HSC leadership rental stress socialites Financial Planning Week school Engineering Manager school students affordability households Australia Day 2017 suburbs baby litter social analysis criminal repayments networking gold coast google mccrindle newspaper weekly earnings recap focus groups System's Architect dare to dream presentation deloitte language huffington post generation alpha World Water Day affordable dessert personalities small business community mover and shaker demographer hobart mythbusters Melbourne educated selfie cultural diversity learn townhouses charity Population Clock rich priorities menai aussie culture seasons visual award Australian Bureau of Statistics unemployment JOMO waverton 1980 capital cities SA mother's day 1994 long weekend new york times jobs Kiwi gen z ageing population research visualisation house brisbane coffee population map prince george future of work annual income ACF hello fresh NEETs etiquette Caregiver wealth and income learning community event demographics authenticity conference speaker sports 2016 weather New South Wales ultimo New Zealand interactive curiosity non profit crows nest emerging trends staff innovative program Sydney keynote speaker South Australia teaching visualisation 1975 conference society average aussie vegetarian Aussies area housing market sydneycity ethnography ashley mckenzie eliane stay home low density rising house prices public holiday forecasting city commute high density list christianity Deaths sun cars cash insight online financial public speaking tuesday 2015 IT Specialists CBD national crime rates social researchers social impact school satisfaction future proofing teach easy rider study January 26th The Daily Edition professional development home Crime Rates narcissism professional land of the middle class women tips employers moderators guide sentiments economic pyrmont marrickville students employment millionth analysis REIV National Conference logan shopper's pick marketing the changing face of university degree retirement royal marriage Bathburst Financial Planning Association of Australia Births mentor high density apartments house prices teachers sydney speaker organisational culture Wodonga manly Australian Families faux-ciliser Generation X baby boom apartment FPA Financial Planning Association change politics Scouts participants holidays Channel Seven cancelling plans workplace culture Western Australia domestic wealth financial future trends of 2017 life cold research survey not-for-profit geomapping faux-cilising society trends food financial dreams communities resource optimistic February 16 survey design