The 2016 Australian Communities Trends Infographic

Thursday, October 06, 2016

The results of our annual longitudinal study, which analyses the effectiveness, engagement and awareness of the Not for Profit sector, will be presented at the one-day Australian Communities Forum in Sydney on October 13.

The Australian Community Trends Report delivers a clear analysis of the social context in which the Not for Profit sector is operating, and shows that Australians are a generous bunch, with four in five Australian givers (80%) giving financially to charitable organisations.

Some of the findings which are presented in the infographic below from the 2016 research, will be shared by Mark McCrindle and John Rose (R2L & Associates) at the Australian Communities Forum.

Motivation for giving

When it comes to motivation to give money to or volunteer with a charitable organisation, children and health are the top causes. Australian charitable givers are most likely to be highly motivated to give money to or volunteer for children’s charities (47%) followed by medical and cancer research organisations (46%) and animal welfare and wildlife support groups (44%). Compared to our 2015 research findings, children’s charities have overtaken health and disaster relief as the highest giving priorities in 2016.

The key decision drivers

The key decision drivers for Australian charitable givers are knowledge and trust of the organisation, which is the most significant influence on Australian givers getting involved with a charitable organisation. Almost seven in 10 Australian givers (68%) indicated that this is extremely or very significant as a motivation for getting involved. Australians are also highly motivated by organisations that make the world a better place for the less fortunate (54%) and also by their own knowledge of a need (52%).

The most important communication channels

The most important communication channels in helping Australian charitable givers to engage with causes, Not for Profit organisations and charitable organisations is through word of mouth by way of friends or family members. This was listed as the most influential channel through which Australian givers hear about and engage with charitable organisations, with 39% of Australian givers considering this to be extremely or very important. This validates the ingrained Aussie “scepticism” and our need to hear information from someone we trust in order to fully trust the information we are receiving. Websites are increasingly seen as reliable sources of information with a third (33%) of Australian givers considering these as extremely or very important to them engaging with a charitable organisation.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


young australians mccrindle in the media DIY trends analyst rich panel award The Daily Edition financial future organisational culture outsourcing non profit case study Queensland lalor park Royals Gen Z Expert PSI contiki Netflix 24 million vegetarian educhat consumer housing market repayments internet Aussies future proofing visual VET identity investment sentiments owning a home faux-ciliser states Mark McCrindle in the media global child care Do It Yourself cost of living moderators guide capital cities ageing population staff trends of 2016 Financial Planning Association of Australia sydney speaker environmental scanning giving impact Sydney’s south west Black Friday in Australia Res Vis waverton state slideshare hornsby apartments cartodb Gen X story acf15 Mark McCrindle commute divorce rate potts point victoria choice workers infographic renter of the future entrepreneurial the great screenage HR demographer innovation Hills Shire Council research data Northern Beaches Christian School happiness social researchers social commentary ferry baby names report leadership workshop communities New Zealand experience debt optus my business awards 23 million youth unemployment faux-cilising australian charity summer media REIV National Conference education future report dreams student dare to dream Christmas Stats university degree trend schools surname society trends sydney metro rental stress learner workshop dreaming tableau social change Generation Y 2016 rule keeper Willowdale workplace culture statistics baby name trends Bathburst digital economy marrickville Word Up ipswich NEETs housing affordability 2009 in depth interviews media activity Crime Rates trends the average aussie earning Research Director insights census fail events the australian dream mortgage australian community trends report suburban living daily commute schools students Lower Hunter 2017 Tasmania world megatrends wolloomooloo parents cultural diversity supply and demand wealth data visualisation going out volunteer growth coffee NBRS equip social research safe Andrew Duffin generation Z india TDE suburbs research on coffee maiden names the changing face of Wellington mining boom internships changing face of sydney townhouses jobs motivate 24,000,000 Australian community trends cancelling event selfie high school global generaion wealth distribution education research local snapshot urban population milestone sydneysiders 2012 households mother's day business lifestyle house price sunny days suburb indonesia ethnography speakers baby boom World Water Day bondi Education Future Forum McCrindle Speakers staying in leadership financial fears china demographics data analyst breakfast mover and shaker casual storytelling urban taskforce Business analysis weekly earnings community engagement Performance Sentiment Index work work mates millionth tips names hills Melbourne Tuesday Trends urban living maiden teachers donation innovative fresh mobile aussie culture engage Research Executive public speaker emerging technologies domestic economy debate volunteering data Social Trend Northern Territory average aussie digital FOMO unaffordable travel learning styles children wedding Channel Seven deloitte insight not-for-profit tertiary education money training pharmacies February 16 educated increasing densification generation alpha Cobbitty-Leppington communication facts culturally diverse Financial Planning Association demographic trends January 26th Hornsby Shire Council census 2016 JOMO conferences speajer meals cars Love seasons professional development high density apartments religion learning families 1975 CPI shopping centre group session Black Friday Sales goals Lower Hunter Region "know the times" organisations media commentary teaching local communities personalities Western Australia Australia Day 2017 business index emerging generations omnibus global generations cancel plans stay home market research sunburnt country SMSF house price rise VET sector SMART Assistant Store Manager networking McCrindle Speaker Australian Trends high density living Australian Families divorce speaker university chairty Sydney Lifestyle Study online FPA 1980 mythbusting poker master NFP event participants Christmas presents royal influence millenials Jura Australia etiquette school students workforce customer wealth and income distribution gender NBRS Architecture program wages public speaking SRE graphs offenders growth of sydney TED finance the hills shire cultural diveristy hello fresh demography Sydney population forecasting menai hopes men Australian Dream Geoff Brailey communications property consumerism sustainable sun baby boomers dessert the hills purpose paying to work Financial Planning Week CBD tea poor 10 years property price care support education future leader group professional Christmas lunch millennials infographic wall faux-cilise students demographic transformations workplace teach family transport Elderslie-Harrington park holiday US What is food insecurity? the lucky country politics Australia Day forecast Adelaide future of work baby name predictions christmas trees home owner twentyseventeen business performance couple NSW Australian Home aged care puzzle baby name Australian communities Generation X System's Architect communicate population growth social media hills shire social shifts social analyst easter happy holidays Myth australian communities trends report Australia street global generation Aussie parenting global financial crisis marketing clothing social analysis youth social impact overcast not for profit earnings Real Estate emerging trends entertainment housing growth apartment father's day 2020 budget 2013 conference presentation Kirsten Brewer Births donate study Retail socialites collaboration Work place younger generations online shopping jobs of the future McCridle mentor food insecurity education news presentations Valentine’s Day entrepreneur toys young people Hunter Valley house prices research pack Northern Beaches responsive winter blues crime Queensland: QLD greatness survey office opening presentation manly Understanding and Engaging with Generation Z employers #censusfail click GPO optimistic Maxim Accounting population nfp wage census data personal growth criminal trend tuesday grave decision sydneycity Charlotte New South Wales ACF2017 The ABC of XYZ post rationalism Population Clock future of education year 12 futurist English trends of 2017 balance new york times EFF 2016 census VIC cooking city unemployment South Australia Australian Census baby mccrinlde women eliane miles conference screenage Christmas day weather NT dream surnames tv medicine village employmer small business friendship census results Caregiver award winner micro commuters Jura Coffee Mount Annan-Currant Hill mateship 2015 litter affordable video careers hobart keynote speaker wellbeing entrepreneurs of today shifts rise of local Christmas in Australia USA Australian Population faith list Engineering Manager media release school 1994 office space salary area Australian demographics princess charlotte crows nest teacher national crime rates work-life real growing population infographics TED talk plans language Kiwi affordability volunteering Macquarie University financial meetings travelling fears Australian schools define sydney hills christianity global retail cica new office ACT Report Northern beaches Event Canberra quote community 1995 perth newspaper Deaths train energy screenagers social professional presenters healthy future sports australian communities forum Territory tattoos do people still change their surname after marriage? holidays researcher living cold world youth day cancelling plans goal tuesday results shopper's pick research visualisation report challenge urban development focus group annual income teleworking housing celebration IT Specialists future of shopping qualitative research 2014 follow ultimo average sydneysider australians staying home more royal baby property development ashley fell Sydney keynote speaker micro apartments income leadersip food showreel sector wide study recap engagement aged care 2016 census results social issues priorities resource 40 million Christmas day James Ward national wealth ACT housing trends home ownership shbc 1968 ageing focus groups generational trends Christmas season cash sector public holiday analysis population map DESTEL daily telegraph sector wide visualisation economic financial planning financial dreams pyrmont home Duchess of Cambridge research services logan TEDx Speaker ideas earn google prince george Australian Bureau of Statistics sydney property market alpha Christmas research social trends gen alpha social enquiry future proof proactive thrive baby names australia report australian real estate rising house prices forum REIV Conference TEDx generations optus winter not for profit research relevant government shopping conference speaker vegemite speakers pack public transport household rent relational geomapping change kate middleton Sydney Hills Business Chamber wealth and income high density in the media seasons greetings stats local community mythbusters mccrindle tea christmas 2017 commuting Australian Communities Trends career urban living index capital city water coffee lovers moreton bay brands education sector christmas bus pharmacy grandparents social commentator huffington post school satisfaction intern national private wealth year 7 darwin ABS demographic live the dream McCrindle Keynote Speakers Wodonga average Australian investor employmee monarchy work from home ashley mckenzie resilience brand renting society gig future christian publication life generation australian social research ACF 2016 Vocational education cloudy days trades google for education keynote ACF investing Tuesday Trend office Real Estate Institute of Victoria collaborative woolworths royal family Scouts sydneysider professional services Channel 7 property market friends retirement socialising blaxland brand experience Christchurch ease of travel australia car mccrindle marriages New Zeland research brisbane marriage land of the middle class census middle class Skilling food bank buildings gold coast rain hunger anzac Sydney internship royal spend charities authenticity learn spirituality sydney event weather sydney market Christmas data data baby names financial independence social lives house community event social life curiosity skills product easy rider Wagga Wagga survey design Black Friday church mccrindle research typical australian volunteers environment wealth inequality WA future-proof ACF17 know the times nativity scene who is generation z narcissism bureau Merry Christmas cost interactive technology low density gen z event Gen Y neutral bay residents social researcher research report long weekend HSC culture Australians builders professional speaker SA belief eliane norwest thought leadership employment TAS gig economy