New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


housing trends public holiday data house prices youth generation Z clothing online baby names report future proof Financial Planning Association results product presentation aged care puzzle cost NSW office space new york times energy faith ABS goals facts Australia Day renter of the future Kiwi grandparents medicine demographic trends Aussies business performance DESTEL ultimo house communication Adelaide repayments curiosity public speaker fears mother's day millennials poker master Christchurch Generation Y research data ferry award winner NBRS students World Water Day wedding Wodonga shbc media activity narcissism winter blues DIY local conferences communicate belief train Merry Christmas graphs ashley fell suburb typical australian NEETs Northern Territory low density VET divorce rate home sun Territory commuters paying to work national private wealth forecasting forecast Love internships cancel plans REIV National Conference Kirsten Brewer litter census results baby name predictions monarchy census fail thrive millionth bus holiday baby boom 40 million motivate annual income geomapping GPO income James Ward mythbusting Aussie training aged care culture Christmas presents social research future-proof bureau tea networking school financial insight pharmacy twentyseventeen urban future population growth real Sydney research report digital survey design focus groups System's Architect video area parents experience church moderators guide census Generation X shopper's pick house price rise newspaper work toys snapshot Northern Beaches Christian School thought leadership Australian Communities Trends in the media environmental scanning researcher plans 2012 faux-cilising contiki Northern beaches Event collaborative VIC education sector #censusfail travelling global financial crisis national crime rates school students mover and shaker small business Word Up trades sustainable TAS schools visual new office community the hills shire Queensland infographic future proofing priorities Canberra housing growth business teacher investor Real Estate Institute of Victoria professional speaker marrickville wealth and income identity going out 2016 home ownership program Valentine’s Day insights staff work mates culturally diverse participants baby name trends Australian Families wealth trend tuesday resource nfp goal poor housing market long weekend focus group baby trends Macquarie University youth unemployment wealth distribution australian communities trends report qualitative research Tasmania brands rent commute selfie summer click February 16 gender retirement friends pyrmont population map tattoos ipswich anzac capital cities earn group session unemployment rule keeper rising house prices 2017 Myth demographic transformations 1975 report sector wide EFF education intern property price office opening conference speaker sector wide study social enquiry tv research trends of 2017 finance news village baby name the average aussie Duchess of Cambridge McCrindle Speakers futurist suburban living land of the middle class world marketing education future report outsourcing FOMO learning styles winter christmas ideas presentations educated organisations affordability overcast car social leader Assistant Store Manager future of work suburbs high density apartments Res Vis population mortgage men socialites vegemite challenge Hills Shire Council 2020 employment royal middle class Deaths January 26th relational community engagement ageing generational trends university demographic water economy transport entrepreneurs of today hello fresh Births norwest women bondi professional services research visualisation social trends forum analysis omnibus language royal influence changing face of sydney 10 years Australian Population data analyst social lives marriage 24,000,000 REIV Conference Hornsby Shire Council baby names australia report internship housing affordability school satisfaction NT global generations optimistic household society offenders workshop gen z Research Executive wellbeing emerging trends eliane miles entertainment debt non profit names wage households SMART ACF 2016 australian communities forum religion builders sunburnt country buildings children Australian Trends workforce faux-ciliser families spirituality christianity social impact menai crime urban living neutral bay Australians logan social analysis consumer panel Queensland: QLD Andrew Duffin work-life teachers cost of living proactive future of education mccrindle hopes city technology quote slideshare shifts the changing face of university degree dare to dream Christmas season daily telegraph rain living not for profit Skilling etiquette divorce baby names father's day young australians breakfast renting teaching schools students marriages growing population Tuesday Trends deloitte demographics South Australia social change communications hornsby rise of local financial independence consumerism mccrindle tea Financial Planning Association of Australia Vocational education IT Specialists study teleworking the australian dream sunny days professional development increasing densification earnings lifestyle resilience optus my business awards communities ACT hobart recap potts point Gen X year 7 leadership workshop keynote mythbusters CBD 2016 census results rich change know the times Australian communities salary shopping Sydney Hills Business Chamber google for education leadership workplace ACF ashley mckenzie growth interactive the hills crows nest careers statistics sector case study Real Estate life politics Netflix dessert visualisation world youth day coffee population milestone seasons stay home vegetarian blaxland eliane The Daily Edition skills ageing population media release generation woolworths millenials sydney speaker WA TDE celebration victoria mentor storytelling high density living hills shire Wagga Wagga ethnography high school office in depth interviews jobs of the future cancelling plans sydneysiders Sydney keynote speaker social media environment townhouses economic cash business index social researchers sports Education Future Forum Tuesday Trend list tuesday global budget 2016 census professional learner mccrindle in the media conference teach Crime Rates Engineering Manager society trends Australian Bureau of Statistics pharmacies social commentary research pack Geoff Brailey daily commute child care acf15 Bathburst emerging technologies sydney metro spend cars Channel Seven unaffordable equip HSC financial fears friendship Northern Beaches state learn prince george google speakers happiness 2014 grave decision social researcher weekly earnings princess charlotte manly home owner media educhat gold coast ease of travel public speaking debate social issues responsive community event balance census 2016 mining boom online shopping jobs New South Wales infographic wall investing domestic workplace culture "know the times" cloudy days urban taskforce sydney hills cartodb Do It Yourself travel capital city royal family media commentary government SMSF cultural diversity earning family gen alpha follow dream Royals alpha stats engage brand easy rider Financial Planning Week demographer define career social commentator Australian Home Western Australia meetings australian social research innovation property megatrends sentiments faux-cilise house price moreton bay tips keynote speaker JOMO wages weather social life christian baby boomers FPA trends of 2016 states owning a home greatness emerging generations 24 million personalities VET sector Melbourne apartment wolloomooloo publication local communities housing average aussie aussie culture innovative sydneycity sydney event entrepreneurial Australian schools PSI optus New Zeland not-for-profit conference presentation volunteers food entrepreneur NBRS Architecture brisbane australia 23 million Population Clock urban living index Social Trend organisational culture mateship trends analyst Charlotte Australia Day 2017 mccrindle research award authenticity generation alpha high density research services huffington post 2013 australians staying home more fresh property market dreaming Mark McCrindle cold group Australian Census parenting lalor park socialising perth market research criminal royal baby holidays education research wealth and income distribution personal growth education future 1980 generations Australian demographics collaboration tableau investment internet darwin affordable trend easter student Caregiver young people supply and demand Australian Dream Scouts post rationalism staying in mobile event New Zealand 1994 Channel 7 safe cancelling event couple 2015 survey customer kate middleton waverton SA meals brand experience cooking data visualisation employers 1968 Gen Y rental stress engagement year 12 residents Wellington national wealth Work place events tertiary education The ABC of XYZ financial dreams learning healthy future financial future relevant English charity social shifts story Christmas lunch