New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

internship educhat impact NSW NEETs coffee lovers speakers pack millionth entrepreneurs of today socialising work from home year 7 menai nativity scene aged care puzzle award winner slideshare Res Vis Generation X summer New South Wales demographics population milestone 2014 speajer property development renter of the future property market mortgage panel not for profit financial planning manly clothing bureau geomapping global generations ACF17 Australia Day 2017 society trends Social Trend train VET earning office Vocational education future proofing Maxim Accounting February 16 budget Australian Communities Trends Assistant Store Manager commute media release recap land of the middle class VET sector SMSF challenge mother's day trends of 2016 social issues fears water conference Lower Hunter communities brisbane shopper's pick social life housing faux-ciliser hello fresh staying in baby vegemite Willowdale emerging technologies live the dream 2013 population charity census data customer Australians food household property snapshot life long weekend Andrew Duffin sydney speaker teaching rain wealth growth of sydney professional development nfp shopping centre financial independence cancelling plans suburb GPO lalor park income McCrindle Keynote Speakers DIY ferry housing growth CBD interactive christmas 2017 group gig economy year 12 FOMO area NFP event trades townhouses sector men internships resource case study presentations Lower Hunter Region sunny days hills Hills Shire Council growth high density ageing population social researchers prince george socialites McCrindle Speakers suburban living mover and shaker seasons happy holidays personal growth social media micro wages survey design group session staff Bathburst Wellington house price rise giving house teach millenials apartment sentiments education leadership workshop village Education Future Forum demographic Business analysis social commentator results culturally diverse census results business index ageing speaker gender media weekly earnings average aussie Gen Z Expert Australian Dream Aussies events ipswich car stay home JOMO Christmas research the hills high density living Mark McCrindle in the media schools students Sydney population thrive Financial Planning Association conference presentation repayments trends trend tuesday poor eliane post rationalism blaxland house prices increasing densification SRE Gen Y study optimistic gen alpha Jura Australia cold investing public holiday neutral bay Mark McCrindle royal baby urban development Mount Annan-Currant Hill dessert keynote speaker New Zealand daily commute social research Valentine’s Day easy rider Do It Yourself Sydney keynote speaker ideas Research Executive couple students Hunter Valley wedding money the hills shire winter Jura Coffee politics mobile SMART Retail community forum employers sydney event the great screenage plans focus group communications young australians cash vegetarian Performance Sentiment Index 40 million 1975 baby names dare to dream Northern Beaches storytelling networking TEDx unemployment 2016 census results Christmas day event 2016 census Tuesday Trends travel ashley mckenzie TDE research data Kiwi family NBRS Architecture hopes online shopping faux-cilise census etiquette care support leader toys ACT schools Merry Christmas investment casual woolworths careers Work place Australian schools trends of 2017 tea ethnography 2016 Northern Territory Black Friday in Australia professional home ownership potts point social analyst lifestyle in depth interviews unaffordable cars population map showreel visualisation communicate workshop social researcher happiness who is generation z Royals mentor ultimo FPA analysis australian community trends report dreams entrepreneurial donation parenting future of education TAS optus my business awards research visualisation innovative Sydney Hills Business Chamber social commentary moderators guide sydneycity google for education pyrmont easter conferences wolloomooloo VIC engage Duchess of Cambridge work-life 1980 digital economy newspaper australian 24 million global retail data visualisation Australian community trends screenage australian communities trends report public speaker education research future proof ACT Report cultural diversity demographer Australia Day marriages infographic average Australian daily telegraph education future business friends crime victoria mythbusters government spend futurist leadership The Daily Edition intern census 2016 donate social lives education future report communication data analyst technology generation Z emerging trends product entertainment purpose authenticity TED news mythbusting Deaths urban environmental scanning eliane miles English young people christmas trees affordable motivate environment define 10 years australian communities forum living celebration goals ACF 2016 infographics student New Zeland sustainable chairty mateship city #censusfail media commentary employmee university degree Christchurch families society crows nest australian social research research Christmas in Australia medicine cancelling event Financial Planning Week generational trends shbc research pack sydney hills holiday experience office opening royal family participants weather the australian dream grandparents younger generations generations women program Word Up father's day Australian Bureau of Statistics community event baby names report employment faith organisational culture commuters high school brand experience parents acf15 culture middle class school satisfaction national crime rates divorce Charlotte learn poker master Channel Seven demography census fail greatness 24,000,000 tattoos financial dreams volunteer bus religion tableau Wagga Wagga IT Specialists housing market Caregiver global financial crisis online office space generation gig waverton survey local community brand Christmas day weather narcissism economy hunger What is food insecurity? Australian Census social shifts choice workers US System's Architect Myth selfie cooking skills home owner Queensland: QLD ACF growing population business performance Australian communities wealth and income distribution rent cloudy days priorities Sydney know the times training future-proof Aussie earn annual income states rule keeper 2017 future of work engagement professional services tuesday mccrindle generation alpha high density apartments earnings social impact average sydneysider Geoff Brailey Adelaide dream australia WA Gen X rise of local teachers spirituality volunteering data optus Tasmania Kirsten Brewer Australia street Netflix renting conference speaker Christmas Stats marketing royal CPI church mccrindle tea ABS affordability wealth and income sector wide study cartodb January 26th public transport volunteering qualitative research trend stats litter christmas jobs James Ward screenagers Real Estate Institute of Victoria new office Love not-for-profit Elderslie-Harrington park school students capital cities Queensland norwest Engineering Manager researcher McCridle builders click hobart volunteers consumer school research services alpha Real Estate financial future PSI research report mccrindle in the media not for profit research collaboration fresh responsive public speaking Australian Home Scouts Crime Rates ease of travel contiki collaborative ashley fell safe personalities workplace culture Births meals buildings teleworking learning styles shopping transport forecast mccrinlde Research Director children facts in the media employmer REIV Conference Sydney’s south west travelling real debate Territory Skilling visual consumerism names typical australian households food bank pharmacies bondi mccrindle research baby names australia report meetings internet financial fears housing affordability The ABC of XYZ balance housing trends youth unemployment relevant economic Generation Y research on coffee brands Australian Trends kate middleton Sydney Lifestyle Study resilience demographic transformations social trends national private wealth anzac keynote residents criminal statistics christianity finance cultural diveristy forecasting tv sydneysider dreaming workplace infographic wall educated sydneysiders cost NT work speakers owning a home seasons greetings google royal influence university 2012 the lucky country Melbourne tips cica darwin TED talk micro apartments Western Australia population growth deloitte salary Wodonga rental stress grave decision retirement digital baby boomers award 23 million Australian demographics friendship sun presentation Christmas presents logan monarchy home DESTEL proactive wage video work mates insights social analysis suburbs Financial Planning Association of Australia 2015 social change world winter blues ACF2017 Tuesday Trend marriage quote omnibus education sector national wealth sydney market World Water Day Christmas data commuting the average aussie megatrends Northern beaches Event "know the times" professional speaker sector wide community engagement hornsby youth wellbeing curiosity holidays organisations learning huffington post changing face of sydney world youth day global urban taskforce social enquiry the changing face of professional presenters healthy future TEDx Speaker workforce Christmas season Australian Population aussie culture focus groups sydney property market South Australia gold coast small business NBRS food insecurity list Channel 7 learner child care hills shire local communities wealth inequality offenders equip urban living debt demographic trends relational graphs report Cobbitty-Leppington McCrindle Speaker REIV National Conference emerging generations belief australians staying home more financial apartments capital city outsourcing charities supply and demand innovation rich thought leadership baby name predictions non profit EFF data 1994 baby name Hornsby Shire Council social career publication low density baby boom entrepreneur rising house prices Canberra mining boom Macquarie University 2020 identity australian real estate baby name trends HSC state breakfast sports house price jobs of the future urban living index Australian Families domestic property price christian pharmacy gen z paying to work SA moreton bay media activity shifts story energy insight market research divorce rate trends analyst Black Friday Sales change Black Friday overcast aged care Population Clock future going out sunburnt country wealth distribution goal follow faux-cilising Northern Beaches Christian School teacher sydney metro millennials 1968 new york times language coffee Christmas lunch perth tertiary education local investor cost of living cancel plans princess charlotte marrickville twentyseventeen future of shopping

Archive