New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

educhat wealth and income distribution water Royals dreaming families social enquiry logan community event generational trends schools omnibus social impact healthy future sunburnt country social researcher resource emerging technologies slideshare environment optus my business awards economy report moreton bay workplace culture social lives housing wealth and income Valentine’s Day optimistic small business national private wealth shopping ipswich baby name trends Christchurch brands research services baby names Financial Planning Week eliane miles in the media teleworking research data royal influence greatness qualitative research quote insight skills repayments celebration list hobart financial global New South Wales year 7 internship conference presentation rising house prices poor cooking gen alpha 10 years event australia local moderators guide teachers nfp potts point social commentator new york times group session Queensland: QLD suburban living paying to work aged care neutral bay cost of living Canberra tattoos seasons generations data analyst Real Estate Channel Seven urban taskforce Love victoria home owner results parenting proactive overcast men university father's day entrepreneurial brand experience English capital cities vegetarian work-life earn Sydney schools students google for education learner Northern Beaches Christian School norwest goals ACT group millennials consumer in depth interviews students property price Wodonga social researchers interactive publication christianity sentiments future proofing news wealth forum teaching post rationalism renter of the future socialites Geoff Brailey Australians JOMO real online darwin equip curiosity Queensland survey global generations Tasmania not for profit wealth distribution know the times Australian communities census digital middle class ashley fell workplace hopes social shifts relevant safe friends divorce System's Architect low density village earnings affordability crime Do It Yourself demographic transformations Research Executive rule keeper happiness mentor ashley mckenzie Population Clock ACF household McCrindle Speakers snapshot teacher public holiday experience Generation Y click CBD national wealth holiday future Territory media hornsby weather learning priorities organisational culture Gen X 24,000,000 population megatrends Australia Day australian communities trends report participants relational Australian Dream dare to dream financial dreams Australian Census culture mover and shaker 2013 baby name Births engage leader australians staying home more education future VIC SMSF generation alpha financial independence challenge owning a home World Water Day charity 2012 personal growth renting school students demographics baby boom plans daily telegraph education sector "know the times" royal gender national crime rates ageing staff office space balance medicine professional 2016 stats education life training innovative entrepreneur trends of 2017 Aussie mythbusting faux-ciliser optus population milestone work offenders education future report domestic data cancelling event the changing face of capital city property market internet The Daily Edition debt religion workshop mining boom food debate urban living education research Sydney keynote speaker Education Future Forum coffee Financial Planning Association of Australia Australian demographics learn thought leadership Australian Families church ethnography housing trends twentyseventeen wage wolloomooloo career marrickville Melbourne buildings follow gold coast population growth spend visual Wellington global financial crisis shopper's pick unaffordable language high density apartments media activity office winter wedding Mark McCrindle learning styles divorce rate generation Z Wagga Wagga employers research housing growth home ownership faux-cilising brisbane world house price rise recap crows nest lifestyle technology transport business index GPO graphs Caregiver state aussie culture Charlotte etiquette Myth February 16 community high density living intern entertainment couple young australians holidays business housing affordability Australian Trends trends futurist google parents toys names monarchy Australian Home communities entrepreneurs of today commute social analysis mother's day house prices earning Duchess of Cambridge emerging generations 24 million generation future-proof perth population map deloitte social research high school woolworths Western Australia royal baby tuesday child care keynote growing population jobs of the future community engagement sports salary organisations bureau budget year 12 WA 1968 menai government New Zeland 1980 apartment sector wide mccrindle society trends research pack student sector households case study financial future social marriages brand communications rain DIY royal family focus group suburb waverton alpha Australian Communities Trends Merry Christmas staying in personalities sydneycity REIV National Conference sunny days Australian schools prince george winter blues Christmas presents cloudy days young people 40 million engagement Adelaide media release ABS school video New Zealand leadership workshop statistics presentations blaxland EFF lalor park sydney speaker ease of travel speakers grandparents friendship retirement politics university degree Northern Beaches huffington post Deaths vegemite summer Bathburst environmental scanning world youth day jobs workforce The ABC of XYZ average aussie sydney event stay home shifts affordable the australian dream income manly media commentary 2014 easter litter research visualisation rental stress social trends gen z mccrindle in the media finance Aussies SA 1975 TAS going out social media facts shbc 2020 tea demographic growth supply and demand millionth poker master forecast forecasting eliane townhouses collaboration demographer PSI house price high density public speaking cancelling plans house communicate geomapping marketing pharmacy investing hello fresh FOMO 1994 Netflix researcher youth responsive selfie teach home weekly earnings networking future of work school satisfaction narcissism rise of local meals cash professional speaker trend australian social research sector wide study ultimo investment cancel plans kate middleton infographic wall keynote speaker goal children Gen Y mortgage social life aged care puzzle work mates Word Up social change Financial Planning Association professional development 23 million cars demographic trends trends of 2016 presentation local communities newspaper faux-cilise NSW clothing communication sydneysiders data visualisation change infographic ageing population market research dessert meetings Tuesday Trend internships sustainable states youth unemployment cold easy rider investor wages economic collaborative consumerism christmas DESTEL trends analyst long weekend insights cost product Australia Day 2017 tertiary education award customer tableau mccrindle research panel property office opening future proof survey design marriage motivate mythbusters city thrive ideas study future of education baby REIV Conference tv Northern beaches Event urban employment South Australia millenials ACF 2016 new office builders pyrmont pharmacies IT Specialists area non profit mccrindle tea hills shire increasing densification volunteers rich Res Vis analysis mobile Northern Territory society family TDE Real Estate Institute of Victoria outsourcing suburbs social commentary trend tuesday innovation energy cartodb NEETs leadership Tuesday Trends criminal australian communities forum cultural diversity identity sun Assistant Store Manager rent events Australian Bureau of Statistics unemployment NT 2017 fears housing market annual income dream Kirsten Brewer urban living index Christmas season resilience baby name predictions program acf15 Channel 7 tips conference speaker define Scouts anzac Christmas lunch wellbeing Generation X conferences Kiwi Engineering Manager careers fresh mateship typical australian Crime Rates storytelling Social Trend visualisation residents focus groups socialising baby boomers FPA women authenticity bondi online shopping princess charlotte Hornsby Shire Council January 26th HSC conference 2015 land of the middle class daily commute emerging trends living educated not-for-profit

Archive