The Shopper's Pick: Understanding Australia's new village green

Thursday, July 14, 2016

This year we were delighted to write up and design the third and latest report in the Trolley Trends Series, ‘The Shoppers Pick’ for Woolworths Limited. From developing the survey through to conducting the analysis, this report is the perfect blend of quality research with segmentation and visuals, making the research easy to consume.

With 1 in 5 (20%) Australian supermarket customers going to the supermarket at least once a week, the report reveals that a record number of people (44%) consider the local shopping centre to be central to community life and has truly established itself as the new village green – a place for connection and engagement with the wider community, perhaps even more so than the local pub, school or community centre.

It is the theme of local which is clearly the key message of ‘The Shopper’s Pick’, which provides a unique look into modern Australia’s living, eating and shopping habits today.


A GLOBAL NATION WITH A PASSION FOR LOCAL

As Australia becomes increasingly connected to global economies and new technologies, there is an equal if not stronger desire among shoppers to support Australian made products and local growers. It is increasingly important to Australian shoppers to know where their food comes from.

More than half of Australian shoppers (52%) state that buying local food is extremely or very important to them. In fact, around a quarter of shoppers prefer to purchase meat and poultry, bread and grains, and seafood and fish that are sourced locally in their own region rather than sourced further afield in their own state or within another region in Australia.


AUSTRALIA’S SEASONAL PERSONALITIES

Australians are impacted in different ways by the changing seasons. Australia’s Seasonal Personalities explores the different personalities of Australians and the impact seasons have on their lifestyle. Which Seasonal Personality are you?

THE HEALTH REVOLUTION

Australians are becoming increasingly health conscious and aware of the foods they consume. This trend towards healthy eating is demonstrated in the increase of health foods being included by Australians in their weekly shop.

Just over half of shoppers (52%) buy health food products weekly (i.e. sugar free, additive free, gluten free, dairy free, organic, raw, salt free or vegan), with sugar free products the most likely to be on Australians’ shopping lists and purchased by just over half of shoppers (51%), followed by organic and raw foods (both at 35%), and additive free foods (27%).


VALUE SWAG: A NATION OF CREATIVE SAVERS

Australians are a nation of savvy shoppers, who seek products that are value for money. Nearly 7 in 10 shoppers (69%) state that buying on discount is extremely or very important to them. These values are reflected in the ingredients they purchase for meals cooked at home, with 99% of Australian shoppers saying price is an important factor they take into consideration. As part of being savvy shoppers, Australians are also creative savers. Almost 6 in 10 shoppers (58%) save money by purchasing groceries based on weekly specials, while just over half (52%) save money by writing a shopping list and sticking to it. Stocking up and bulk-buying are two other ways Australians save money, with just over half of shoppers (53%) currently saving money by stocking up on discounted non-perishables.


This report follows on from the 2014 Trolley Trends Report which focused on the increasing importance of ‘Fresh’ amongst the Australian population. The report also found that one of the most common community connections for Australians is the local shopping centre. To access the Future of Fresh report, please click here.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

Northern Territory apartment ashley fell selfie national private wealth social commentator google for education meetings challenge TDE australian communities trends report weekly earnings Aussies not-for-profit gen alpha victoria growing population faux-cilise millenials workplace pyrmont TEDx typical australian communication financial dream snapshot IT Specialists resilience money Financial Planning Association of Australia language trends deloitte unemployment sydney metro events affordable learner faux-ciliser workshop land of the middle class McCrindle Speakers NBRS story annual income Gen Y wealth ipswich leader Research Executive Generation X millionth energy #censusfail ashley mckenzie CBD lifestyle hornsby intern Wagga Wagga shopping centre shifts social shifts finance etiquette consumerism ACT baby name lalor park customer social impact renter of the future Northern Beaches panel follow Caregiver summer healthy future mccrindle conference presentation conference speaker mentor Sydney the hills shire buildings new office DIY conference narcissism litter rich demographic trends NSW home transport moderators guide blaxland Australian demographics sydney speaker "know the times" housing trends christian the changing face of cold vegemite market research property market NFP event real staff high density apartments baby name trends educated dreaming suburbs know the times supply and demand local community house prices group sun aged care students engagement education future property increasing densification parents relevant winter culturally diverse mover and shaker Research Director socialising capital cities seasons pharmacies Hornsby Shire Council sunburnt country ACF2017 responsive brisbane survey design leadership small business James Ward house price rise australian community trends report ferry Engineering Manager 2017 Northern beaches Event VIC speakers pack goals low density women 2012 forum house price housing affordability business index repayments trend mother's day royal baby report Geoff Brailey hills mateship Wodonga 24 million study define 1975 baby boom impact resource sentiments schools pharmacy emerging trends social change wealth and income distribution award winner ultimo future of work local prince george cars sydneysiders Netflix mining boom NBRS Architecture social enquiry names in depth interviews stats life Australia street australian real estate crime wage Adelaide social media SA environment Financial Planning Association engage community engagement rent socialites English ABS financial independence government Andrew Duffin REIV Conference apartments the average aussie global keynote commute live the dream affordability marrickville waverton education sector analysis clothing long weekend care support winter blues australian social research spend media Northern Beaches Christian School presentation business water suburban living rule keeper wealth distribution earn Social Trend menai organisational culture speakers salary PSI casual cash consumer easter hopes Duchess of Cambridge trends analyst insights future of shopping bureau event product ACF17 goal Australian Home aussie culture collaborative car daily commute wolloomooloo cancelling plans wealth and income sector politics Tasmania Crime Rates The ABC of XYZ publication demographer emerging generations sydneycity results alpha ageing population earnings vegetarian families NEETs Myth educhat community Melbourne Australian Population education baby Australia Day thrive staying in growth poker master family sydney event monarchy keynote speaker tattoos google entrepreneurs of today Kirsten Brewer Res Vis area divorce tea graphs 2013 community event Real Estate generation Z home owner statistics acf15 economy middle class mccrindle in the media employers urban taskforce internships storytelling owning a home holidays micro global financial crisis Real Estate Institute of Victoria Sydney keynote speaker builders medicine 2015 dessert marriage capital city Queensland fears population milestone motivate sector wide study futurist global generations Generation Y trends of 2016 learning styles fresh train paying to work 10 years baby names Australian Trends internet data analyst aged care puzzle australian communities forum Scouts visualisation brands quote nfp eliane retirement urban student Australian Families plans children TED talk innovation ideas princess charlotte education future report sustainable demographic technology Australian community trends megatrends parenting baby boomers housing growth financial future infographics Kiwi New Zealand happiness award JOMO relational professional development facts the australian dream forecasting volunteering data crows nest learning average sydneysider financial planning future proofing tv schools students cica optimistic employment video Macquarie University sydneysider entrepreneur social analysis organisations trades SMSF Australian Bureau of Statistics cultural diveristy Western Australia Queensland: QLD Royals faith volunteers 1968 high school christianity teaching infographic wall offenders office space food balance future of education gender Gen X infographic Assistant Store Manager cost mccrindle tea Tuesday Trend personalities researcher home ownership Australian Census Merry Christmas suburb unaffordable kate middleton dare to dream curiosity media commentary census data VET visual purpose daily telegraph royal influence year 7 school Mark McCrindle professional presenters neutral bay sector wide news Australian schools high density 2016 census results residents research pack sports norwest Do It Yourself newspaper priorities millennials DESTEL hobart generational trends interactive equip world economic father's day FOMO census results Channel 7 local communities friendship career housing market property price work-life gold coast HSC shbc 23 million mythbusting baby names australia report volunteer New Zeland urban living index public speaking social researchers TAS identity generations high density living cost of living mythbusters optus my business awards census 2016 marriages FPA household average Australian 40 million SRE research report australian teach presentations states generation alpha criminal brand group session Education Future Forum Bathburst Word Up South Australia huffington post travel communicate collaboration The Daily Edition census shopping cancelling event social life Population Clock change bondi optus financial fears demographics future proof national wealth cooking ageing easy rider wages anzac social issues jobs professional census fail jobs of the future population growth manly networking public speaker work screenage sydney hills sunny days research data teacher future-proof Wellington religion brand experience forecast the hills belief public holiday young australians mobile entertainment royal family innovative christmas authenticity Deaths greatness social researcher WA tuesday dreams australians staying home more culture investing professional speaker research visualisation debate bus world youth day darwin changing face of sydney charities digital celebration weather baby name predictions domestic qualitative research Australian Dream demography state GPO Sydney Hills Business Chamber income renting Work place geomapping online shopping australia marketing society trends office eliane miles conferences entrepreneurial outsourcing choice workers social rental stress social research school students social trends young people households professional services university degree Channel Seven going out data ease of travel non profit city twentyseventeen 2014 faux-cilising post rationalism Aussie woolworths showreel youth unemployment moreton bay year 12 focus groups focus group holiday 2020 rain Vocational education Australia Day 2017 February 16 mortgage experience careers media activity new york times gen z training meals not for profit teachers volunteering divorce rate media release population map national crime rates Valentine’s Day tableau education research grave decision commuters learn Australians gig communities wellbeing contiki trend tuesday 1994 Skilling hello fresh society perth personal growth program spirituality school satisfaction ethnography click church REIV National Conference ACF 2016 list wedding chairty men World Water Day January 26th Financial Planning Week population business performance logan communications shopper's pick VET sector house travelling Canberra youth average aussie Australian Communities Trends Australian communities work mates social lives office opening village recap in the media hills shire EFF data visualisation 1980 SMART grandparents friends cartodb living Christchurch child care gig economy CPI urban living environmental scanning stay home 2016 census social commentary NT New South Wales demographic transformations Hills Shire Council wealth inequality charity leadership workshop toys research services speaker budget Charlotte emerging technologies Love workforce cancel plans slideshare teleworking ACF Christmas presents investment housing coffee baby names report tertiary education the great screenage overcast survey 2016 rise of local skills internship investor debt generation micro apartments Territory tips omnibus rising house prices safe mccrindle research royal Christmas season potts point 24,000,000 online Births poor research future earning insight cloudy days System's Architect breakfast case study university townhouses participants cultural diversity financial dreams trends of 2017 proactive thought leadership Christmas lunch couple workplace culture Tuesday Trends TED

Archive