The Shopper's Pick: Understanding Australia's new village green

Thursday, July 14, 2016

This year we were delighted to write up and design the third and latest report in the Trolley Trends Series, ‘The Shoppers Pick’ for Woolworths Limited. From developing the survey through to conducting the analysis, this report is the perfect blend of quality research with segmentation and visuals, making the research easy to consume.

With 1 in 5 (20%) Australian supermarket customers going to the supermarket at least once a week, the report reveals that a record number of people (44%) consider the local shopping centre to be central to community life and has truly established itself as the new village green – a place for connection and engagement with the wider community, perhaps even more so than the local pub, school or community centre.

It is the theme of local which is clearly the key message of ‘The Shopper’s Pick’, which provides a unique look into modern Australia’s living, eating and shopping habits today.


A GLOBAL NATION WITH A PASSION FOR LOCAL

As Australia becomes increasingly connected to global economies and new technologies, there is an equal if not stronger desire among shoppers to support Australian made products and local growers. It is increasingly important to Australian shoppers to know where their food comes from.

More than half of Australian shoppers (52%) state that buying local food is extremely or very important to them. In fact, around a quarter of shoppers prefer to purchase meat and poultry, bread and grains, and seafood and fish that are sourced locally in their own region rather than sourced further afield in their own state or within another region in Australia.


AUSTRALIA’S SEASONAL PERSONALITIES

Australians are impacted in different ways by the changing seasons. Australia’s Seasonal Personalities explores the different personalities of Australians and the impact seasons have on their lifestyle. Which Seasonal Personality are you?

THE HEALTH REVOLUTION

Australians are becoming increasingly health conscious and aware of the foods they consume. This trend towards healthy eating is demonstrated in the increase of health foods being included by Australians in their weekly shop.

Just over half of shoppers (52%) buy health food products weekly (i.e. sugar free, additive free, gluten free, dairy free, organic, raw, salt free or vegan), with sugar free products the most likely to be on Australians’ shopping lists and purchased by just over half of shoppers (51%), followed by organic and raw foods (both at 35%), and additive free foods (27%).


VALUE SWAG: A NATION OF CREATIVE SAVERS

Australians are a nation of savvy shoppers, who seek products that are value for money. Nearly 7 in 10 shoppers (69%) state that buying on discount is extremely or very important to them. These values are reflected in the ingredients they purchase for meals cooked at home, with 99% of Australian shoppers saying price is an important factor they take into consideration. As part of being savvy shoppers, Australians are also creative savers. Almost 6 in 10 shoppers (58%) save money by purchasing groceries based on weekly specials, while just over half (52%) save money by writing a shopping list and sticking to it. Stocking up and bulk-buying are two other ways Australians save money, with just over half of shoppers (53%) currently saving money by stocking up on discounted non-perishables.


This report follows on from the 2014 Trolley Trends Report which focused on the increasing importance of ‘Fresh’ amongst the Australian population. The report also found that one of the most common community connections for Australians is the local shopping centre. To access the Future of Fresh report, please click here.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

living generational trends royal family paying to work Royals fears aged care ACT urban living DESTEL millenials economy internet Real Estate The Daily Edition internship learner personalities coffee daily telegraph Wodonga Kirsten Brewer research visualisation families nfp home social life property price entrepreneurs of today pharmacies Aussies office rent offenders future-proof community engagement program IT Specialists population milestone trends analyst Northern beaches Event media brands SA Wagga Wagga christianity Australian Bureau of Statistics Channel 7 REIV Conference educated resilience click owning a home low density Kiwi students work mates generation alpha religion SMSF dessert google for education cancel plans tea know the times salary sun pyrmont plans DIY etiquette high density living housing growth omnibus high density apartments charity curiosity royal Melbourne travel school students gen alpha event clothing data visualisation vegemite rule keeper relational prince george parents eliane miles Geoff Brailey Social Trend sustainable Australia Day 2017 mentor urban taskforce global generations Australians Hornsby Shire Council income entrepreneurial census fail 23 million emerging technologies politics suburban living cars Financial Planning Association sydneysiders business index shopping thought leadership census results resource graphs mythbusters aussie culture wedding learn commute finance HSC leader wages christmas communication organisational culture New South Wales entrepreneur visualisation intern mover and shaker data analyst balance JOMO father's day royal baby education future report local communities huffington post annual income future publication residents domestic insight house price rise infographic wall earn socialising NSW transport brand ease of travel workplace culture rain Sydney keynote speaker education high school cost mother's day 2012 state commuters mining boom rising house prices education sector customer 1994 list perth norwest megatrends CBD FPA dare to dream generation Z market research social shifts Births census 2016 earning speakers media commentary christian renting cultural diversity not for profit growth tv urban weather economic shopper's pick goals analysis Generation X baby name predictions baby name aged care puzzle potts point Crime Rates ACF bus Northern Territory workshop society trends media release report wealth townhouses online TAS children global learning styles housing market participants high density baby Northern Beaches society national private wealth trends of 2017 The ABC of XYZ Australia Day interactive family social commentator waverton medicine australian communities trends report communications Australian demographics Australian Communities Trends staying in motivate couple ferry australians staying home more wealth distribution Queensland snapshot Australian communities sector ultimo crime identity environment global financial crisis world youth day mccrindle in the media storytelling capital city quote focus groups young australians technology 1980 marketing collaborative 1975 "know the times" summer forecasting future proofing university degree celebration 1968 in the media socialites public speaking TDE 2016 census results housing study social analysis skills gender divorce Christmas season 2020 debt increasing densification faux-cilise forum workforce Gen Y Merry Christmas cash woolworths Duchess of Cambridge poker master relevant news cost of living school survey women teleworking award greatness wolloomooloo easter Generation Y personal growth faux-cilising ACF 2016 goal mccrindle winter work social trends victoria 2015 hello fresh population real engagement REIV National Conference Christmas lunch Wellington 2013 marriages local housing trends social researchers Northern Beaches Christian School teach capital cities bureau media activity the changing face of new york times weekly earnings presentation online shopping Res Vis cartodb pharmacy Channel Seven water education future post rationalism Real Estate Institute of Victoria monarchy blaxland wellbeing product ashley mckenzie neutral bay group session tableau innovation authenticity trends of 2016 wealth and income Netflix teacher community event EFF facts cooking 2014 financial future financial dreams housing affordability safe internships social lives investor investment dreaming social researcher ashley fell communities small business panel emerging generations Research Executive futurist generation 24 million Adelaide mythbusting urban living index conferences toys demographic trends Tuesday Trend friends cancelling plans australian social research affordable spend men January 26th happiness the australian dream travelling community demographer land of the middle class moderators guide australia apartment trends house prices church Australian schools easy rider challenge non profit baby boom budget household keynote speaker Territory group anzac Australian Dream innovative Charlotte university Australian Home events home owner volunteers insights australian communities forum optus suburbs sentiments FOMO middle class vegetarian demographic work-life staff newspaper Scouts selfie Deaths rise of local cancelling event supply and demand demographic transformations change social change growing population financial fears tertiary education employers career Myth cloudy days train Financial Planning Association of Australia Engineering Manager going out wealth and income distribution infographic culture faux-ciliser employment tuesday social hopes new office cold mobile leadership forecast generations friendship life World Water Day professional speaker Valentine’s Day McCrindle Speakers baby boomers unemployment ethnography culturally diverse royal influence leadership workshop statistics New Zeland careers manly youth retirement Australian Trends qualitative research mortgage trend affordability sunny days darwin lalor park WA holiday business financial presentations South Australia home ownership property Gen X winter blues tattoos Sydney Christchurch follow population map not-for-profit names schools English mccrindle research renter of the future school satisfaction social impact research pack financial independence slideshare collaboration teaching outsourcing census educhat earnings February 16 the average aussie Mark McCrindle year 12 lifestyle energy meals Queensland: QLD millennials organisations hobart emerging trends Word Up wage survey design social commentary Population Clock jobs grandparents government daily commute sector wide study NEETs schools students shifts sector wide 24,000,000 alpha baby name trends ageing crows nest kate middleton focus group young people moreton bay google story gold coast language national wealth consumerism sydney metro contiki researcher results engage debate professional typical australian video sydney speaker conference presentation New Zealand property market area office opening car research data marriage eliane bondi social issues recap acf15 ideas jobs of the future Tuesday Trends world holidays networking social research equip stay home public speaker house price changing face of sydney 40 million 2016 overcast house deloitte student ABS states professional development households millionth marrickville trend tuesday city sunburnt country public holiday Canberra experience training visual communicate thrive System's Architect divorce rate social media Aussie workplace Caregiver future of work keynote ipswich brisbane food responsive learning GPO Tasmania Do It Yourself sydney event seasons menai research year 7 child care award winner repayments consumer suburb brand experience sports proactive meetings tips priorities ageing population research services unaffordable define buildings hills shire VIC conference speaker rich twentyseventeen mccrindle tea NT rental stress entertainment Love baby names village parenting digital poor data Education Future Forum shbc demographics education research office space professional services #censusfail logan population growth litter criminal future of education Australian Families in depth interviews stats 2017 teachers case study conference investing geomapping 10 years average aussie environmental scanning 2016 census sydneycity fresh Christmas presents optus my business awards princess charlotte national crime rates narcissism hornsby dream gen z future proof Assistant Store Manager mateship Bathburst PSI youth unemployment Financial Planning Week healthy future optimistic builders Western Australia long weekend social enquiry Australian Census

Archive