2016 Australian Communities Forum Recap

Tuesday, October 18, 2016

Last Thursday, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum (ACF) at Customs House in Sydney. The ACF featured 15 brilliant speakers and 4 jam-packed sessions.

 

We began the day with tea and coffee on arrival before kicking off our first session, which focused on the research results from the Australian Communities Trends Report into Australia's not-for-profit sector. Before we launched into the findings we received a warm welcome from the honourable Catherine Cusack MLC, Parliamentary secretary to the Premier of NSW, and Professor Kerryn Phelps AM, Deputy Lord Mayor on behalf of our principal event sponsor, the City of Sydney.


SESSION 1 - introduction

Mark McCrindle opened Session 1 with an introduction to Australia's generational landscape and gave a snapshot of the key factors influencing Australian communities and some surprising findings from the just-completed Australian Communities Report. Mark provided an overview of giving in Australia, indicating that 4 in 5 Australians give financially to charities / not-for-profits, and that 1 in 4 give at least once a month.


McCrindle Team Leader of Analytics, Annie Phillips continued to share about the quantitative insights from the research, identifying the top 7 causes Australians support (Children's charities, medical research, animal welfare, disaster response in Australia, disability, homelessness and mental health), the 5 charity essentials and the top communication channels. Annie also provided an explanation of the Net Promotor Score (29) and Net Culture Score (21) for the sector, which were both very high.


Sophie Rention, Research Executive at McCrindle then communicated some of the key qualitative findings from the Australian Communities Trends Report. Sophie highlighted the key blockers (e.g. complex giving process) and enablers (e.g. personal connection) to charitable giving for Australians, as well as the next steps for charities including creating multi-tiered levels of engagement, community building, effective communication of results and fun and engaging experiences. 


We then heard from John Rose, principal at R2L&Associates about what this research means for community organisations and how they can best respond to the findings. In his insights and applications John reminded our delegates that in the midst of changes in the marketplace, trust and relevance is essential. John then presented 5 key issues for charities to keep in mind when engaging with the ever-changing supporter which included aligning, defining, communicating, engaging and leading.

Each of our delegates also received a copy of The Australian Communities Trends Infographic which contains the top line findings from the national study into Australian giving and how charities can engage.

 

SESSION 2 - keynotes

After a networking break over morning tea Eliane Miles, Research Director at McCrindle shared an engaging keynote presentation on Leading teams and managing change in transformative times. In the post linear, post literate and post logical workforce, Eliane reminded us that to engage and inspire our workplaces we need to ensure a culture of contribution, challenge and celebration within our teams. To attract and retain, to lead and inspire, we need to cultivate authenticity. 


Our next keynote, Josh Hawkins emphasised the importance of creativity in social media and marketing campaigns. Josh showed us that creative and fun campaigns are the ones that get cut through. Josh also inspired us to be authentic with our marketing and leadership to under 30's. Through humour, engaging videos and key takeaways, Josh's presentation reminded us that when you "Give someone a task you'll get what you ask for". But when you "Give them a vision you'll get more than you could ever ask for". 


Our final keynote speaker before lunch was Ivan Motley, found of .id The Population Experts. Specialising in using data to inform decisions and shape the future, Ivan and his team talked us through how analytics can shape the quality of education, housing, health, the environment and education. Using some practical case studies, the id. team showed us why we should be using local data to understand our communities, and how information and data can help transform communities.


SESSION 3 - streams

Stream 1: Understanding Australian Communities

In this stream Geoff Brailey, Research Executive at McCrindle began by giving an overview of the next generation of volunteers and donors, and tips on how to engage and motivate them. This was followed by Nic Bolto who encouraged us to do the hard work as leaders and how to effectively implement insights in organisations. Our last stream speaker for this session was James Ward, a Director at NBRS Architecture who showed us, through a case study, how understanding spaces and building communities can help to improve people's lives.

Stream 2: Engaging Australian Communities

In Stream 2, McCrindle Team Leader of Communications Ashley McKenzie began this session by giving practical tips and insights on how to communicate complex data in message saturated times. Following on was Salvation Army officer Bryce Davies who shared how The Salvation Army build community in areas of social challenge by creating communities focused on respect, encouragement and belonging. Our final stream 2 speaker Greg Low, co-founder of R2L&Associates gave us five essentials to make your next marketing or fundraising campaign thrive.


SESSION 4

Following afternoon tea and some great networking, we gathered back together to hear from our last two speakers, Caitlin Barrett from Love Mercy and Andy Gourley from Red Frogs. 


Caitlin Barrett, CEO of the Love Mercy Foundation kicked off our afternoon session by telling us the engaging story of how Love Mercy was founded after Australian Olympian met Ugandan Olympian and former child soldier Julius Achon. After sharing the vision and mission of Love Mercy, Caitlin shared how they engage the community through telling personal stories, the importance of finding the right audience for the right story and telling the right details to provide an experience.  


Our last speaker for the day was Andy Gourley, founder and director of Red Frogs Australia. After having founded Red Frogs in 1997, Red Frogs is now the largest support network in Australia for Schoolies, festivals and universities. Through the use of engaging stories and hard-hitting realities, Andy effectively communicated how Red Frogs was founded and the crucial role they play in safeguarding vulnerable young people at events like Schoolies and festivals.  



We would like to thank all of our speakers and delegates for making the 2016 Australian Communities Forum a fantastic event. A big thank you to our sponsors, The City of Sydney, Pro Bono Australia, Hope 103.2 and ConnectingUp as well for your support in making this event happen.

Creating a culture of wellbeing: Leading in times of Change

Wednesday, October 05, 2016

That our world is changing and shifting is not surprising – it’s the key definer of our times. On the one hand the centripetal force of change can push us towards constant innovation. We can be invigorated by the newness around us, so that our means of communication, the way we work and the spaces in which we engage are ever-evolving.

On the other, the speed and scale of change can leave us feeling overwhelmed as we work out how to navigate and juggle complex personal and professional demands.

As leaders, we often find ourselves leading teams of individuals immersed in the rapid uptake of change. Our teams respond to this change in different ways – some with a type of change fatigue in which new initiatives are merged with the old, rather than looking to new horizons. Others respond with change apathy, checking out altogether.

 In these fast-moving times, how do we lead ourselves, our teams, and our organisations through times of change?

Leadership author John C Maxwell once said that in order to lead others, we must first learn to lead ourselves. He also advised, “If you’re leading and no one is following, you’re just out for a walk.” Leadership begins by looking inward, rather than outward. It begins by taking a look at your personal values alignment, learning style, and wellness gauge.

  • Your values alignment: How do your personal passions and strengths align with the ethos and values of the organisation that you are a part of? Recognising areas where your personal passions align with your organisation’s passions will give a greater sense of energy and purpose to your work.
  • Your learning style: How do you learn, get inspired, and stay motivated? As leaders, it’s important to stay fresh by identifying sources of personal inspiration – it could be simple things like reading content that inspires, carving out down-time, or networking with leaders who are just that one step ahead of where you are.
  • Your wellness gauge: How are you tracking in terms of your energy levels and personal wellbeing? Busy lives leave little space for margin and it’s more important than ever before to carve out time to be adaptable and flexible. Manage your screen time and bring in more green time, watch your health and nutrition, and create some space for reflection and deep thinking.

The leadership styles that the new generations respond to are those that embody collaboration, authenticity, mutual understanding and empowerment. When it comes to building resilient teams, it’s not just about processes and policies, but about helping individuals thrive in complex and ever-changing business environments. Our research has identified several key drivers among young workers that motivate them towards engagement:

  • The drive for complexity and challenge: Today’s career-starters are full of innovative ideas towards problems and thrive on identifying solutions. Creating space for the cultivation of ideas and innovation is key not only for better organisational performance but strong employee engagement. When was the last time you gave your team permission to step up to the challenge of solving your most critical problem?
  • The drive for variability and flexibility: Empowering your team to take control of their workload provides them with the opportunity to structure their day towards their most productive times and builds greater levels of team trust. When team members are engaged with the vision and have the skills they need to drive the team forward, hands-off management is always better than micro-management.
  • The drive for community and belonging: In an era where movement is a constant and flux is inevitable, workplace communities have become 21st century families. Establishing a team culture where individuals themselves are celebrated (not just their work-related wins) is critical to developing work-place tribes.

Organisational change is up to all of us, and moving ahead as an organisation involves directing individuals at all levels into forward horizons by leveraging the team’s combined power for innovation. We each lead by example by creating the initiatives and by driving the culture.

In our work with hundreds of organisations across Australia, we have identified several consistent characteristics evident within organisations that have thrived in times of change. These include:

  • Organisations who scan the external horizon. By understanding the current demographic, economic, social, and technological environment, leadership teams are able to make robust and solid decisions that guide their organisation towards its future. While the future can seem uncertain, getting a grasp on the current environment adds confidence to the decision-making process that is needed to stir a ship in a new direction.
  • Organisations who commit to being the ‘only ones’ at what they do. We consistently watch organisations position themselves alongside their competitors to understand what the market is offering. Yet it’s so easy to get caught up in ‘keeping up’ that we lose track of the unique abilities that only our teams can bring. Look inside at who is on your team before looking outward to what you can bring. Commit to carving out a niche that is true to who you are, not what your competitors are offering.
  • Organisations who put their people first. Organisational leadership is at its best when people are the priority. There are countless ways to create value for individuals within your teams (50 Best Places to Work 2016 features just some of them!), and when people thrive, not only is there lower turnover and a larger applicant base, but client relationships are at their peak, there is better innovation, greater productivity, and more sustained long-term business growth.

-Eliane Miles

Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle.

At the Australian Communities Forum 2016 on October 13th she will give an overview of each generation in the workforce and some analysis of their needs and expectations, as well as strategies to manage change, inspire innovation and create a collaborative and adaptive organisation.

Purchase your ticket here


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

states parenting social change micro budget criminal royal family dreaming survey australians staying home more storytelling volunteer mobile product seasons Wodonga social research New Zealand dare to dream The Daily Edition teacher conference speaker Myth networking events anzac teleworking ABS staying in Northern Beaches Channel 7 emerging trends TED talk princess charlotte wellbeing business performance capital city sector wide transport divorce rate ashley fell tea Love shbc responsive English offenders state housing trends internships keynote population growth IT Specialists learner nfp increasing densification poker master research services prince george schools students shopping centre proactive priorities leadership facts happiness Kirsten Brewer stay home qualitative research builders speaker australian community trends report Charlotte population map sunburnt country wealth distribution generation Z contiki sports rich national wealth jobs census 2016 names millionth System's Architect Scouts gig economy overcast Sydney keynote speaker Tuesday Trend children millennials parents victoria ageing bondi vegetarian media forecast ultimo 2016 1975 trend Mark McCrindle ACF2017 South Australia perth rent in the media unaffordable Skilling relevant analysis future-proof social commentator collaboration year 12 baby name research pack motivate bureau tableau stats social lives HSC Australian schools huffington post recap resource mccrindle census data commuters social tv long weekend experience clothing group session Aussies Australian community trends identity average aussie women australian communities forum religion culturally diverse Western Australia sun living millenials communities office opening meetings NT VET sector apartment paying to work menai potts point financial fears demographic australian communities trends report study hills capital cities social shifts quote careers average sydneysider 24,000,000 money micro apartments Canberra acf15 thought leadership summer education typical australian travelling FOMO TDE selfie Territory social commentary family mortgage home ownership Do It Yourself Royals men NFP event tuesday media activity award chairty demography future of work life Channel Seven financial dreams tattoos house price rise new office Northern beaches Event Crime Rates trend tuesday wages McCrindle Speakers SMSF financial Northern Territory australian baby boomers NEETs workplace culture slideshare investment Australian demographics entertainment office space australia challenge curiosity aged care waverton year 7 define celebration university degree 2020 social analysis suburb volunteers Research Director volunteering sydney hills sustainable marrickville belief Australian Families generational trends personal growth twentyseventeen purpose Real Estate marketing high density demographics financial future grandparents Vocational education workplace weather tips high density apartments spirituality future Netflix sydney speaker rental stress baby names report news VIC Northern Beaches Christian School rain economy brisbane sydney metro christianity NBRS Architecture choice workers gig in depth interviews fears results annual income land of the middle class education future report global financial crisis wolloomooloo debate safe innovation environment mentor couple communication showreel cars visualisation Andrew Duffin the changing face of Australia street school satisfaction future of education child care schools education research global insights community event urban living teach young people greatness social trends housing affordability participants ashley mckenzie organisational culture google winter poor families ferry school students NSW SRE home owner trends analyst Work place optimistic live the dream manly domestic home school goal entrepreneurial Bathburst equip World Water Day REIV National Conference story resilience professional development narcissism Australia Day medicine households kate middleton work Queensland pyrmont local communities customer salary ageing population changing face of sydney presentation consumer Australian Dream forum interactive February 16 politics post rationalism Research Executive eliane miles dream TAS future proofing local faux-cilise marriages shopping relational trends of 2016 Sydney cancel plans national private wealth census results research australian social research care support baby name trends follow JOMO social researcher CBD 2015 buildings graphs urban living index cost sentiments lalor park Australia Day 2017 financial planning award winner friends data DESTEL generation alpha Generation X wealth and income 2012 snapshot owning a home Macquarie University Caregiver house mythbusting wealth inequality 23 million work mates Christchurch internet 2016 census results conferences monarchy vegemite PSI cultural diveristy Assistant Store Manager 10 years water norwest New Zeland small business shifts future of shopping market research winter blues gender gen alpha meals charity Tuesday Trends royal baby goals not-for-profit christmas toys mining boom repayments Australian Home casual know the times Hills Shire Council Education Future Forum ethnography apartments language real statistics earn Word Up learn teachers baby names australia report university event cultural diversity plans faux-cilising population milestone hopes megatrends Australian Communities Trends Wagga Wagga holidays workforce Queensland: QLD online shopping brand Australian Population average Australian video professional services local community income mateship balance housing cancelling plans business consumerism the hills new york times housing growth low density mccrindle in the media non profit optus affordable shopper's pick Christmas season 2016 census Geoff Brailey social issues media release Australian Trends demographic transformations cancelling event faith suburban living list finance renting national crime rates Tasmania career investor student charities earning training pharmacies hornsby breakfast speakers pack SA baby community engagement professional mother's day cica report focus groups world youth day wealth and income distribution crows nest cartodb Duchess of Cambridge village Australians moderators guide employers The ABC of XYZ society professional presenters Australian communities growth Australian Bureau of Statistics Merry Christmas Gen Y outsourcing townhouses Kiwi research report financial independence collaborative cloudy days Real Estate Institute of Victoria community marriage volunteering data media commentary easter darwin deloitte area rise of local 2014 education future lifestyle entrepreneur Adelaide Financial Planning Association earnings baby boom travel Deaths rule keeper the great screenage cash google for education rising house prices the average aussie survey design healthy future James Ward daily telegraph TEDx FPA Population Clock public speaker moreton bay 40 million trends hills shire renter of the future leadership workshop case study census Engineering Manager change mover and shaker geomapping employment work-life GPO intern infographic baby names divorce supply and demand fresh growing population weekly earnings Financial Planning Week generation technology group Financial Planning Association of Australia public speaking affordability ACT house price research visualisation food residents young australians #censusfail debt logan optus my business awards presentations urban taskforce population blaxland global generations father's day sydney event emerging generations focus group Social Trend suburbs personalities royal aged care puzzle Melbourne tertiary education screenage infographic wall leader keynote speaker Sydney Hills Business Chamber publication impact housing market hobart brands sydneysiders woolworths panel skills wedding grave decision futurist gold coast dessert jobs of the future Hornsby Shire Council sydneysider property price NBRS conference presentation thrive demographic trends Valentine’s Day retirement census fail sector wide study sydneycity engage environmental scanning car organisations communications educhat royal influence christian world New South Wales staff infographics research data wealth professional speaker 2017 VET internship society trends going out forecasting omnibus house prices insight data analyst urban public holiday mythbusters students energy ipswich youth unemployment commute January 26th data visualisation friendship Generation Y dreams trends of 2017 engagement WA ideas CPI investing 24 million cooking spend pharmacy TED ACF17 ACF 2016 high school alpha wage demographer Christmas presents online 1994 easy rider EFF household learning train government crime culture city economic education sector eliane Wellington digital newspaper cost of living business index coffee workshop ACF emerging technologies conference property market socialites researcher sector Gen X educated 1980 faux-ciliser baby name predictions Aussie litter cold 2013 sunny days 1968 social enquiry gen z DIY aussie culture property brand experience REIV Conference learning styles program the australian dream middle class daily commute high density living authenticity socialising not for profit neutral bay office mccrindle tea "know the times" Res Vis visual australian real estate etiquette unemployment future proof social researchers mccrindle research click Christmas lunch holiday youth generations social media social impact bus trades teaching innovative Births SMART the hills shire Australian Census communicate hello fresh church speakers ease of travel entrepreneurs of today social life

Archive