The Water Report: 20 Years of World Water Day [INFOGRAPHIC]

Friday, March 22, 2013

Water consumption and cost thumbnail imageWorld Water Day is celebrated every year on 22 March to focus the world’s attention to issues surrounding freshwater and the sustainable management of freshwater resources.

The United Nations Conference on Environment and Development (UNCED) recommended this international day in 1992, with the first ever World Water Day celebrated exactly two decades ago on 22 March 1993. This year’s theme for World Water Day is cooperation around water – using water as an instrument of peace by promoting an interdisciplinary approach to sharing this precious resource around the globe.

Here at McCrindle Research, we wondered what Australians had to say about water as a resource priority, water costs, and the use of water per Australian individual.

Water: Precious But Over-Priced

Our recent nationwide survey shows that 4 out of every 5 Australians say that the cost of water is too expensive. Australians value water provision, availability and affordability less than they value access to medical care, and more than they value electricity.

Water Views and Values

How does water consumption and cost compare per person across the Australian states and territories? South Australians pay the most for household water bills per person, while Victorians pay the least. In terms of water consumption, individuals in the Northern Territory use the most while individuals in Victoria use the least at just 55kL per person per year (ABS). In terms of water use in the home, Sydneysiders use 27 percent of water outdoors, 24 percent for showers, 20 percent in the laundry, 16 percent for flushing toilets, 10 percent on kitchen and bathroom taps and 3 percent on baths (Sydney Water).


This research was conducted by McCrindle Research through a national study of Australians which received 540+ responses (detailed demographics below). Figures on consumption and price reflect household expenditures, not government expenditures, and reflect Urban Distributed water only. Sources: McCrindle Research, ABS Cat. 4610.0, Water Account, Australia, 2010-2011, and Sydney Water.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


state socialites analysis mccrindle in the media futurist ageing dream census motivate medicine child care NT Charlotte increasing densification Australians socialising Real Estate intern Australian Trends cash generation McCrindle Speakers mateship culture Royals IT Specialists tattoos results ABS work mates leader internet post rationalism economy the hills baby name predictions speakers cars faux-ciliser consumer typical australian education future social commentator Population Clock 2016 census Christchurch 1968 2014 Western Australia Do It Yourself ultimo coffee logan couple vegetarian middle class equip renter of the future financial dreams tertiary education Kiwi online rise of local earning wellbeing shopping litter baby name Bathburst entrepreneurs of today stats 2012 christmas future proofing finance mother's day Aussie lifestyle grave decision summer JOMO research data future-proof trend tuesday vegemite church public holiday Christmas lunch home owner 2013 household brisbane australians staying home more Australian Families ageing population educhat pharmacy capital cities ipswich ideas James Ward FOMO anzac owning a home tableau trends water resource generational trends online shopping friendship neutral bay goals cartodb census fail community gen z learning language 2015 resilience omnibus rent trends analyst royal sunburnt country suburbs work wages community event SMSF year 12 mccrindle research Scouts professional speaker SA monarchy unemployment australian communities forum 23 million office narcissism school students social issues teacher research pack sector Word Up know the times suburban living technology Australian Dream Merry Christmas click average aussie #censusfail innovative divorce rate mythbusters 1994 real conference presentation toys relational follow local communities city supply and demand Australian Population global financial crisis parents generation Z outsourcing NEETs learner 2020 training low density food internships cancelling event personal growth workshop housing growth baby boom 24 million Australia Day alpha wealth and income distribution names 40 million brand baby names australia report presentations Aussies transport panel social researcher facts office opening social analysis sydney speaker financial fears organisational culture ferry australian social research internship home ownership living collaboration conferences winter sydney event DIY Melbourne community engagement education research FPA wealth and income youth unemployment optus divorce Financial Planning Association entertainment offenders mortgage Northern Territory Love easy rider Australian demographics Generation Y debate debt young people events cloudy days 1975 builders NBRS clothing lalor park group session census 2016 earn environment small business 2017 rich trends of 2017 New Zealand parenting visual Tuesday Trends Macquarie University woolworths huffington post keynote speaker engagement university repayments networking visualisation teach economic cultural diversity land of the middle class study wealth property price bureau demographic trends crime deloitte business index World Water Day market research winter blues train non profit priorities royal baby blaxland workplace culture demographic transformations data Australian communities society aged care puzzle experience baby boomers publication forecast renting Netflix staying in PSI Queensland affordable baby names group the hills shire HSC Canberra media release professional development 10 years Tasmania interactive sunny days future proof dessert curiosity ACF hello fresh faux-cilising Engineering Manager Res Vis social impact environmental scanning greatness Hills Shire Council home Crime Rates seasons friends daily telegraph January 26th sydney metro local newspaper skills mover and shaker Australian schools princess charlotte national crime rates student NSW future research communications personalities travel generation alpha politics Financial Planning Association of Australia work-life high density living Andrew Duffin waverton mining boom charity Valentine’s Day townhouses financial future stay home breakfast leadership workshop education future report "know the times" award winner trend area suburb public speaker Real Estate Institute of Victoria optus my business awards teleworking wedding earnings researcher twentyseventeen infographic social change infographic wall emerging technologies demographics ashley fell GPO not-for-profit growing population holidays qualitative research geomapping father's day CBD moderators guide marrickville recap in depth interviews moreton bay Hornsby Shire Council urban living index teachers emerging trends social media baby slideshare ethnography brand experience australian communities trends report spend proactive unaffordable change Generation X office space statistics trends of 2016 insights collaborative new york times research report Australian Census sydneycity victoria customer plans social enquiry christianity teaching Gen X Education Future Forum ashley mckenzie SMART VET sector faith house conference speaker communicate REIV National Conference weather tuesday Financial Planning Week financial snapshot housing trends consumerism schools digital millennials Kirsten Brewer organisations Sydney families capital city social trends optimistic goal shbc relevant ease of travel identity urban pyrmont schools students Deaths Sydney Hills Business Chamber religion Sydney keynote speaker quote presentation rain sector wide The Daily Edition English apartment Channel 7 social life Geoff Brailey menai safe commute shifts Queensland: QLD report WA the changing face of financial independence in the media story February 16 poker master responsive data analyst social rule keeper sydney hills criminal salary going out holiday high school women news engage Assistant Store Manager youth balance 2016 census results population sun public speaking the australian dream housing affordability employment travelling emerging generations shopper's pick trades faux-cilise mythbusting learning styles South Australia society trends challenge Births marketing darwin baby names report Northern Beaches Christian School business survey design growth tips healthy future urban taskforce sector wide study school satisfaction Northern Beaches sentiments house price national private wealth professional Caregiver media activity perth kate middleton children participants generations Duchess of Cambridge population map residents manly list sydneysiders mobile workforce royal influence overcast retirement focus groups google sustainable meals education sector social shifts volunteers cold not for profit changing face of sydney hopes tea VIC australia event paying to work states car rising house prices brands Research Executive Wagga Wagga spirituality students thought leadership communities year 7 insight world google for education belief future of work norwest prince george investing nfp eliane DESTEL define crows nest happiness aussie culture marriage rental stress culturally diverse affordability hills shire young australians tv gender dreaming video etiquette investor Social Trend school REIV Conference 1980 grandparents TAS millenials EFF meetings property cancel plans System's Architect university degree award Channel Seven housing entrepreneur Australian Communities Trends millionth house prices fears potts point business performance christian long weekend dare to dream mentor VET program royal family wolloomooloo investment Tuesday Trend cooking TDE education global Wellington storytelling employers NBRS Architecture population growth entrepreneurial social researchers New South Wales staff global generations Australia Day 2017 2016 hornsby property market ACF 2016 contiki survey mccrindle gen alpha educated hobart cost Christmas presents professional services Christmas season social research easter housing market cost of living forum forecasting urban living focus group Adelaide megatrends wage learn keynote Myth cancelling plans weekly earnings Vocational education social commentary world youth day income jobs of the future 24,000,000 authenticity commuters the average aussie population milestone Mark McCrindle celebration selfie product baby name trends village marriages Territory Work place sports gold coast Gen Y leadership demographer future of education aged care house price rise jobs Wodonga energy media thrive demographic annual income workplace case study new office New Zeland Northern beaches Event eliane miles acf15 life mccrindle tea daily commute high density apartments career data visualisation national wealth budget government buildings careers Skilling research visualisation Australian Home communication domestic households research services poor bondi innovation Australian Bureau of Statistics high density The ABC of XYZ media commentary wealth distribution family men conference bus social lives graphs pharmacies census results ACT fresh