A shift to volunteering in the NFP sector

Friday, August 18, 2017

Australia is a nation of volunteers. According to the latest Census results, almost one in five (19%) Australians volunteer through an organisation or group, which equates to 3.6 million Australians and is an increase of 2% since the 2011 Census. Our Australian Community Trends Report showed that this increases to 1 in 3 (34%) among Australians who give financially to charitable organisations.

There is an increasing desire of Australians to be involved in charitable organisations in an experiential way. This is particularly true among young people, who desire to go on a journey, have a tangible experience and develop a partnership, not just a transactional relationship of donating money and the charity does the work. The ability of an organisation to engage a donor on multiple levels and take them on a journey can increase loyalty and generosity towards the organisation. When Australians give of their time not just their money, there is an increasing sense of partnership and advocacy with the organisation they are engaging with.

Key motivators for volunteering

When it comes to volunteering, responsibility and satisfaction are the key motivators for volunteers with more than half (51%) indicating that they do so because of the feeling they get when they volunteer, or because they feel it is their responsibility to give back to the community (51%). Almost half (49%) are also motivated by their desire to make the world a better place.

Regular Vs. one-off

Australian charitable givers are volunteering more regularely than just a one-off. 61% of respondents indicated that they regularly give of their time, helping out once a month (24%) or at least a few times a year (37%). Two in five (39%) volunteer on a more sporadic basis with one-off activities such as Clean up Australia Day.

Time-poor students and young workers are more commonly participating in once-off activities while the older generations in retirement are more likely to volunteer very regularly for one or more charities. 35% of the Baby Boomers and 40% of Australians from the Builder generation who are charitable givers volunteer regularly for one or more charities. This compares to just 13% of Gen Y and 21% of Gen X. These young generations are more likely to participate in on-off activities instead of regularly volunteering (47% Gen Y and 41% Gen X).

How charities can engage consistent volunteers

The below mind-map shows some of the key strategies not-for-profits can use to engage consistent volunteers.

Challenges

The challenge recognised by charitable organisations is the time and administration costs incurred with the management of volunteers. Some charities find it challenging to accommodate volunteers within their operations while others rely heavily on volunteers for the execution of their services or programs. Overall, the sector recognises that if it can navigate the challenges, there the countless opportunities for everyday Australians to both give back and have their own lives enriched through voluntary engagement with the not-for-profit sector.

Methodology

Results are from a nationally representative survey of 1,510 Australians who give financially to charitable organisations at least once per year (80% of the total Australian population), as well as six focus groups and 14 expert interviews. Research conducted in September 2016.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

food average Australian wages business index demographic trends professional donation 2016 FOMO millennials narcissism greatness workforce house sunburnt country names salary dream GPO 2016 census australian mateship forecast spend The Daily Edition volunteers hills shire dreams aged care shifts financial training future of work waverton Hills Shire Council sector wide capital cities list cica apartment parenting students NSW goal seasons school satisfaction earn Aussies mythbusters DIY speajer research visualisation bureau participants urban living index events System's Architect Deaths increasing densification victoria potts point employment anzac workshop IT Specialists unemployment suburb ACT forum social impact know the times research on coffee award winner millionth shopping centre census fail young australians staying in Maxim Accounting investment Tasmania property ferry ACF17 younger generations FPA Australian community trends equip economy generation visual owning a home australian communities forum brand experience Financial Planning Association of Australia 24 million click eliane etiquette home ownership NT NEETs professional development The ABC of XYZ analysis darwin christmas education sector census results huffington post online future domestic charity NBRS mccrindle research public holiday gen alpha global rich Generation X focus groups cancel plans office opening cultural diversity bus going out future proof sports woolworths education Canberra aussie culture weekly earnings alpha generational trends winter blues media activity ethnography 2015 the hills easy rider Macquarie University the changing face of shopping hunger 1968 news customer Jura Coffee who is generation z workplace daily commute the lucky country sydney metro teachers generation Z census Research Executive 2016 census results graphs baby boom emerging technologies conference speaker innovative not for profit social enquiry ipswich urban living Social Trend unaffordable EFF christian faux-ciliser post rationalism Love publication Australia street Royals hobart Business analysis holidays gig economy social analysis state 2013 local communities neutral bay ease of travel hills media demographic transformations cartodb innovation food bank resource Cobbitty-Leppington dessert insight Mark McCrindle in the media World Water Day employmer Australian communities house price brand socialites culturally diverse engage NFP event Northern Beaches 2012 Australian Bureau of Statistics 1975 sydney speaker Australian Census millenials event Channel Seven social shifts DESTEL Geoff Brailey New South Wales townhouses pharmacy data Mount Annan-Currant Hill socialising student public transport national crime rates education research environment learner communication survey design educhat manly REIV Conference happiness personalities TED talk entrepreneurs of today divorce rate families Population Clock 23 million ABS rule keeper renting sector demography cold employers sustainable intern stay home politics community engagement Charlotte consumerism moreton bay Engineering Manager rent Territory geomapping school toys data visualisation area wedding deloitte SMART urban generations community infographics society social analyst pyrmont Kiwi faux-cilise trends of 2016 social life housing hopes impact schools Christmas presents norwest ageing population father's day average aussie cash Assistant Store Manager volunteering data population map Lower Hunter Region 10 years mother's day educated business volunteer award car wealth and income distribution australian communities trends report learn qualitative research study university work from home home living financial future communities high density apartments professional speaker census data social commentator coffee lovers Australian Families university degree market research wealth water poor Merry Christmas Vocational education recap SRE jobs of the future financial fears brands infographic wall curiosity Australian Dream food insecurity the hills shire Gen Y volunteering supply and demand networking Gen X dare to dream Real Estate Institute of Victoria stats Australian Home language South Australia 2014 friendship men professional services hornsby urban taskforce collaborative in the media crows nest youth unemployment house prices property market baby boomers aged care puzzle REIV National Conference shopper's pick travel change define authenticity consumer family trends of 2017 mythbusting Adelaide rain marketing internet population Hornsby Shire Council tuesday Jura Australia Elderslie-Harrington park social trends builders healthy future logan real casual residents public speaker trend capital city housing trends Tuesday Trend 40 million TDE wellbeing sydneysider statistics rise of local transport report princess charlotte presentations James Ward Performance Sentiment Index #censusfail low density states twentyseventeen repayments social change Res Vis brisbane focus group prince george ACT Report infographic Australians Queensland: QLD TED christianity debt "know the times" public speaking January 26th tattoos tea village Word Up teleworking outsourcing entrepreneurial typical australian social issues group global financial crisis future proofing Bathburst learning styles government Australian demographics small business leader school students JOMO social wealth and income Melbourne culture parents children pharmacies celebration screenagers video WA annual income visualisation demographic research data royal faux-cilising snapshot Willowdale 1980 australian community trends report proactive sentiments 2017 Sydney population resilience challenge social research hello fresh sydneysiders mccrinlde Valentine’s Day speakers pack baby names australia report office mining boom local community acf15 community event grandparents CBD gen z kate middleton baby name Work place commuting purpose motivate population growth donate CPI dreaming growing population weather energy screenage rising house prices speaker housing growth youth holiday child care office space slideshare 1994 wealth distribution Financial Planning Week wealth inequality belief VIC relevant future-proof commuters entrepreneur Aussie new office finance collaboration affordability careers lifestyle research TAS marriage Sydney keynote speaker monarchy world youth day women balance ashley mckenzie Australia Day cooking Hunter Valley world optimistic teaching organisational culture population milestone cancelling event micro apartments keynote speaker plans income tv national private wealth friends easter charities investor VET Andrew Duffin teach Northern beaches Event staff technology eliane miles baby names religion leadership workshop property price identity Channel 7 keynote communicate cultural diveristy Wagga Wagga nfp baby sydneycity blaxland Kirsten Brewer travelling optus Wellington mobile baby names report education future rental stress suburban living Tuesday Trends households land of the middle class vegemite interactive futurist future of education earning PSI responsive medicine What is food insecurity? winter trends analyst conference presentation church research report choice workers poker master earnings February 16 baby name predictions crime retirement facts giving life Financial Planning Association survey renter of the future Netflix sunny days English teacher organisations contiki australian real estate relational australian social research meetings newspaper Crime Rates global generations meals budget panel business performance housing market economic ACF2017 lalor park research services social commentary storytelling story gender VET sector mccrindle in the media Lower Hunter program environmental scanning employmee Christmas lunch insights Australian Communities Trends Mark McCrindle commute grave decision education future report presentation sydney event australia buildings learning ideas communications mortgage sun train conference cost of living online shopping trend tuesday future of shopping the average aussie ACF media commentary follow Christmas season Research Director fresh new york times perth money changing face of sydney selfie growth of sydney ageing social researcher results Sydney HSC wage demographics SA sector wide study priorities national wealth royal influence mentor Western Australia tips society trends internships Births financial planning omnibus Duchess of Cambridge Wodonga overcast Christchurch home owner Australian Population Australian Trends high density couple emerging trends growth quote clothing non profit paying to work SMSF group session google skills household research pack suburbs goals emerging generations digital cancelling plans in depth interviews wolloomooloo Do It Yourself live the dream not for profit research city young people year 7 work mates ultimo Myth Australia Day 2017 Northern Territory royal family marriages safe McCridle social media average sydneysider data analyst tableau marrickville coffee work-life mover and shaker criminal generation alpha housing affordability fears investing New Zeland professional presenters royal baby Education Future Forum Real Estate long weekend moderators guide Skilling house price rise mccrindle tea NBRS Architecture gold coast megatrends jobs summer 24,000,000 trades menai sydney hills faith TEDx australians staying home more financial independence year 12 demographer personal growth media release middle class high school social lives Scouts researcher divorce career New Zealand trends cost financial dreams baby name trends showreel census 2016 Caregiver optus my business awards bondi cloudy days tertiary education schools students offenders affordable product daily telegraph experience leadership gig workplace culture forecasting conferences 2020 litter ACF 2016 not-for-profit Queensland ashley fell shbc Sydney Hills Business Chamber McCrindle Speakers micro high density living engagement care support social researchers work Northern Beaches Christian School Australian schools Sydney’s south west case study breakfast chairty the great screenage cars local mccrindle Generation Y thrive apartments the australian dream internship spirituality speakers entertainment google for education debate vegetarian thought leadership

Archive