A shift to volunteering in the NFP sector

Friday, August 18, 2017

Australia is a nation of volunteers. According to the latest Census results, almost one in five (19%) Australians volunteer through an organisation or group, which equates to 3.6 million Australians and is an increase of 2% since the 2011 Census. Our Australian Community Trends Report showed that this increases to 1 in 3 (34%) among Australians who give financially to charitable organisations.

There is an increasing desire of Australians to be involved in charitable organisations in an experiential way. This is particularly true among young people, who desire to go on a journey, have a tangible experience and develop a partnership, not just a transactional relationship of donating money and the charity does the work. The ability of an organisation to engage a donor on multiple levels and take them on a journey can increase loyalty and generosity towards the organisation. When Australians give of their time not just their money, there is an increasing sense of partnership and advocacy with the organisation they are engaging with.

Key motivators for volunteering

When it comes to volunteering, responsibility and satisfaction are the key motivators for volunteers with more than half (51%) indicating that they do so because of the feeling they get when they volunteer, or because they feel it is their responsibility to give back to the community (51%). Almost half (49%) are also motivated by their desire to make the world a better place.

Regular Vs. one-off

Australian charitable givers are volunteering more regularely than just a one-off. 61% of respondents indicated that they regularly give of their time, helping out once a month (24%) or at least a few times a year (37%). Two in five (39%) volunteer on a more sporadic basis with one-off activities such as Clean up Australia Day.

Time-poor students and young workers are more commonly participating in once-off activities while the older generations in retirement are more likely to volunteer very regularly for one or more charities. 35% of the Baby Boomers and 40% of Australians from the Builder generation who are charitable givers volunteer regularly for one or more charities. This compares to just 13% of Gen Y and 21% of Gen X. These young generations are more likely to participate in on-off activities instead of regularly volunteering (47% Gen Y and 41% Gen X).

How charities can engage consistent volunteers

The below mind-map shows some of the key strategies not-for-profits can use to engage consistent volunteers.


The challenge recognised by charitable organisations is the time and administration costs incurred with the management of volunteers. Some charities find it challenging to accommodate volunteers within their operations while others rely heavily on volunteers for the execution of their services or programs. Overall, the sector recognises that if it can navigate the challenges, there the countless opportunities for everyday Australians to both give back and have their own lives enriched through voluntary engagement with the not-for-profit sector.


Results are from a nationally representative survey of 1,510 Australians who give financially to charitable organisations at least once per year (80% of the total Australian population), as well as six focus groups and 14 expert interviews. Research conducted in September 2016.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


video 1980 safe award winner cost publication Generation X high density apartments speajer personalities Christmas presents resource Generation Y teacher poker master market research population map salary weekly earnings ipswich housing social life The ABC of XYZ meals travel volunteer social analyst changing face of sydney sector wide ACF 2016 moderators guide socialising sustainable public speaking recap weather logan business performance indonesia tableau urban living index Work place engagement litter house price Sydney Hills Business Chamber follow organisations mythbusters socialites Tuesday Trend anzac average aussie acf15 surname debt experience financial planning schools students millennials housing trends results train social researchers demographic transformations mobile winter blues divorce rate christmas trees millionth do people still change their surname after marriage? sydneysiders school satisfaction sydney metro christmas 2017 professional services jobs urban youth Canberra the australian dream 2013 shopping earning global generation cancel plans language Adelaide CBD Wellington leadership life consumerism engage Australia Day 2017 non profit spend year 7 Word Up Queensland increasing densification census fail Hornsby Shire Council learner seasons norwest speakers food bank Christmas research Northern Beaches Christian School newspaper REIV National Conference leadersip education Christmas in Australia choice workers VET sector 1995 careers research visualisation mentor children year 12 VIC Population Clock insights emerging generations collaborative Australian Communities Trends Mount Annan-Currant Hill sydneycity New Zealand organisational culture overcast program repayments mining boom digital forecast breakfast Australian Dream australian real estate property market social lives village not for profit research food the average aussie FPA speakers pack technology tv prince george low density land of the middle class princess charlotte baby names report tea global generations census 2016 HSC china participants women christmas "know the times" environmental scanning new office new york times community engagement event survey design toys gig Understanding and Engaging with Generation Z personal growth names employmer marketing geomapping leadership workshop property development donation schools apartments royal generation alpha futurist living facts cica Christmas lunch transport goal royal family residents holidays baby name entertainment demographer SRE growth of sydney case study affordability family baby names australia report retirement who is generation z ACF2017 poor megatrends financial Australian Trends SMSF New South Wales research report aussie culture sector Wagga Wagga urban taskforce McCrindle Keynote Speakers google sydney hills trend social issues brands 2016 census earnings James Ward rain entrepreneurs of today workshop trend tuesday TEDx Australia Day Performance Sentiment Index DIY conferences vegemite impact the hills shire hopes social researcher faux-cilising work-life travelling presentations business index generations Northern Territory pyrmont 1994 university thrive Financial Planning Week home ownership australian communities forum commute media commentary equip Australia street post rationalism TEDx Speaker micro sydney market South Australia Channel 7 US financial dreams curiosity child care ease of travel local school mother's day Wodonga contiki emerging trends Research Director online shopping The Daily Edition sydney property market wage urban living population milestone generation GPO faux-cilise TED talk communication purpose #censusfail goals manly baby name predictions optimistic research on coffee career Gen Y giving donate intern Kirsten Brewer IT Specialists sydneysider grave decision house ACT selfie fears dreams debate wealth and income father's day Western Australia australians staying home more home owner rule keeper research data finance Territory SA Maxim Accounting domestic suburb urban development happiness volunteering data shopper's pick REIV Conference food insecurity Tasmania award System's Architect marriage Royals Sydney’s south west social enquiry 2014 future proofing Andrew Duffin area coffee lovers emerging technologies australian social research mccrindle tea social media wealth inequality 1975 rise of local Cobbitty-Leppington infographic wall JOMO australia VET interactive employment jobs of the future shifts social commentary 23 million internet nfp rich TED entrepreneur men marriages February 16 forecasting Aussies Australian Census infographics public speaker English huffington post group wages Macquarie University middle class responsive mccrindle plans fresh NT townhouses Love Tuesday Trends TDE Kiwi faux-ciliser mccrinlde moreton bay healthy future Black Friday Sales Mark McCrindle in the media list dream Australian demographics NBRS Architecture capital cities innovation culturally diverse charity etiquette social research in depth interviews global generaion McCrindle Speakers infographic networking charities average Australian news demographic 40 million youth unemployment ideas slideshare budget menai monarchy global retail shbc city product greatness micro apartments hills unaffordable religion USA nativity scene ethnography Geoff Brailey mateship dare to dream ACT Report dessert 1968 Social Trend Australian Population high density Christmas season research pack Retail society entrepreneurial priorities community event work Caregiver learning styles cooking employmee not for profit survey data visualisation Northern Beaches typical australian 2009 easter Engineering Manager ageing population students TAS analysis communicate staff financial future holiday criminal NSW hobart bureau 10 years collaboration daily telegraph shopping centre keynote speaker financial fears baby boom Merry Christmas parenting clothing visual winter households conference speaker conference Deaths crows nest Vocational education 24,000,000 care support Skilling educhat global optus trades royal baby 2016 census results state politics housing affordability small business Gen Z Expert Christmas Stats ACF royal influence the lucky country Willowdale cost of living wealth and income distribution house price rise easy rider work from home Black Friday in Australia mccrindle in the media census results house prices future-proof hills shire Australian community trends social trends sentiments darwin maiden names Northern beaches Event student employers DESTEL outsourcing local community cultural diveristy australian property public transport property price mythbusting divorce innovative Mark McCrindle showreel wolloomooloo victoria economy christianity offenders future proof resilience professional speaker online millenials conference presentation internships australian communities trends report twentyseventeen long weekend home lalor park faith baby name trends in the media workforce Christmas data social change speaker story education future report deloitte January 26th census spirituality communities population high density living dreaming ultimo commuting baby names work mates Business analysis 2020 sun live the dream group session customer growth Australian Home keynote culture Australian Families gig economy trends crime staying in forum high school real Aussie cash families define car suburban living cartodb gen alpha couple statistics cultural diversity brand Sydney keynote speaker screenage demographics community census data education future 2016 Australian Bureau of Statistics money future of education cloudy days qualitative research public holiday Australians business daily commute sunburnt country local communities Jura Coffee grandparents Netflix trends of 2017 world Christmas day average sydneysider buildings going out visualisation wedding young australians Do It Yourself energy CPI builders woolworths Real Estate kate middleton know the times Financial Planning Association cars presentation tertiary education What is food insecurity? owning a home chairty social commentator bus SMART maiden 24 million Assistant Store Manager Lower Hunter internship brand experience happy holidays ABS Sydney Lifestyle Study workplace Financial Planning Association of Australia learning wealth distribution casual investment sector wide study Scouts supply and demand hunger media capital city wellbeing university degree vegetarian bondi focus groups World Water Day future panel proactive optus my business awards pharmacies wealth NBRS study rent Myth WA social impact NFP event office investing ferry christian ashley mckenzie research services economic Res Vis Hills Shire Council generational trends national wealth demography Research Executive young people skills rental stress apartment screenagers income media release parents australian community trends report social analysis ageing hornsby volunteers Births relational Sydney population thought leadership ACF17 teleworking global financial crisis report future of shopping mover and shaker Duchess of Cambridge Christmas day weather generation Z church pharmacy professional Black Friday perth mccrindle research friendship school students researcher research the great screenage baby 2017 hello fresh events FOMO tuesday office space challenge consumer Crime Rates marrickville environment training click Charlotte paying to work McCrindle Speaker social suburbs blaxland New Zeland tips professional presenters workplace culture professional development eliane miles financial independence Lower Hunter Region household 2012 tattoos change Jura Australia teach housing market narcissism population growth identity celebration affordable gen z HR cold neutral bay quote teachers NEETs sports water stats belief younger generations Melbourne trends of 2016 the hills renting government data Queensland: QLD Australian schools Elderslie-Harrington park data analyst educated communications waverton stay home authenticity aged care puzzle the changing face of insight gender social shifts sydney speaker national private wealth office opening aged care alpha volunteering lifestyle motivate education sector baby boomers growing population Sydney rising house prices seasons greetings Gen X Real Estate Institute of Victoria potts point unemployment sydney event education research focus group housing growth teaching surnames McCridle PSI renter of the future annual income society trends EFF Valentine’s Day Hunter Valley trends analyst coffee mortgage gold coast learn demographic trends not-for-profit google for education world youth day Bathburst national crime rates medicine eliane omnibus investor leader friends states Australian communities brisbane earn 2015 sunny days storytelling india cancelling event meetings future of work Channel Seven relevant digital economy ashley fell summer snapshot balance Christchurch graphs Education Future Forum media activity cancelling plans commuters