The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Northern beaches Event sunburnt country home owner aussie culture 2015 university stay home church grandparents 2016 acf15 builders long weekend baby name woolworths list HSC village income property price entertainment Australian Bureau of Statistics Australia Day marriage australia wealth distribution social commentary future proofing ABS business high density apartments infographic australian social research Real Estate know the times Population Clock education research government urban pyrmont authenticity national private wealth mccrindle in the media geomapping engage social shifts technology family recap dream workplace culture Australian Census public holiday mateship media Deaths personalities menai results student keynote speaker priorities interactive sydney event cancelling event visual DESTEL women religion financial independence sentiments brisbane skills cancelling plans leadership workshop tips meals New South Wales growth vegetarian Sydney keynote speaker ideas keynote post rationalism dare to dream newspaper divorce non profit proactive ashley mckenzie Financial Planning Association DIY Northern Beaches outsourcing optimistic baby Aussie commute economic Australian Communities Trends Research Executive shopper's pick Geoff Brailey learning anzac emerging technologies researcher learn consumer mobile mover and shaker winter blues Word Up friends hobart sector future of education cold optus urban living financial dreams politics cars marrickville Channel 7 The ABC of XYZ clothing lifestyle resilience REIV National Conference housing communications mythbusting careers insights young people customer not for profit marriages moderators guide workshop youth unemployment 1980 case study unemployment baby name predictions moreton bay conference speaker city Financial Planning Association of Australia media commentary father's day culture world Netflix baby name trends local communities Australians debate 40 million 1994 eliane miles cost of living curiosity census mythbusters media release communication blaxland change SA Canberra tattoos business index educhat school satisfaction New Zealand communities spend Engineering Manager jobs facts cultural diversity participants System's Architect coffee year 12 not-for-profit households nfp hornsby 23 million school gold coast world youth day work shifts internships urban taskforce career states capital city social media marketing repayments slideshare society trends market research New Zeland research pack staff TDE mccrindle research socialising research data Australian Dream Australian Home qualitative research narcissism motivate global generations tv men ACF 2016 winter social researcher national wealth huffington post goals average aussie twentyseventeen group publication new york times rich increasing densification ashley fell Northern Territory generational trends middle class media activity budget FPA salary demographer bondi poor work-life in the media follow megatrends consumerism rise of local population milestone click wealth and income distribution energy ACF university degree 1968 workplace ethnography snapshot poker master national crime rates leadership australian communities trends report Wagga Wagga Real Estate Institute of Victoria sun research services survey holiday South Australia Christmas presents potts point REIV Conference logan water online shopping sydney speaker video hills shire growing population housing trends innovative educated Australia Day 2017 cancel plans hopes environmental scanning renter of the future faux-cilising brands finance demographic transformations workforce sunny days The Daily Edition trend tuesday charity Assistant Store Manager environment daily commute generation Z high density living entrepreneur ultimo annual income population map JOMO google for education schools young australians community easter economy monarchy google social researchers Kiwi Kirsten Brewer statistics conference townhouses global financial crisis ageing population waverton faux-ciliser equip news employers neutral bay Scouts brand ease of travel Wodonga in depth interviews sports debt Res Vis society Bathburst demographics the changing face of 2020 students presentations couple professional speaker analysis earn 24 million sydneycity dreaming fresh holidays gen alpha trends financial future panel Australian demographics cash weather socialites Tuesday Trend VIC 1975 thought leadership experience Love baby boomers victoria McCrindle Speakers goal stats manly youth housing market christianity generations tea wealth and income perth names social research royal influence collaboration retirement February 16 australians staying home more mortgage learner home ownership crows nest royal family deloitte networking happiness Gen Y IT Specialists apartment future group session Territory demographic trends mccrindle tea language Australian Families identity suburb social life internet Generation X typical australian real 24,000,000 investor royal baby Valentine’s Day gen z eliane balance cost events innovation program professional social analysis food education sector darwin suburban living wellbeing Do It Yourself millenials population PSI teaching brand experience generation alpha digital princess charlotte school students GPO leader 2013 sector wide study capital cities organisations fears global house price optus my business awards Social Trend personal growth millennials parenting January 26th affordability resource life professional development Tasmania gender English teach living kate middleton social trends presentation TAS Education Future Forum Australian Trends NT Christmas lunch learning styles residents affordable sydneysiders education future report financial online housing affordability population growth World Water Day property training jobs of the future education owning a home house investment wealth sector wide renting children mentor high density rising house prices suburbs overcast focus group rent baby names quote NSW schools students study Gen X responsive parents research trends of 2016 survey design collaborative area wolloomooloo volunteers Australian communities futurist 2012 land of the middle class challenge millionth entrepreneurial communicate child care rule keeper ipswich 2017 NEETs mccrindle future of work paying to work forum shbc future-proof Mark McCrindle shopping teacher offenders Charlotte social impact property market social greatness going out Adelaide internship hello fresh demographic social lives faux-cilise omnibus Aussies sustainable 10 years speakers insight focus groups mining boom product report tableau royal community event ACT vegemite data toys trend criminal intern rain Australian schools cloudy days data analyst crime data visualisation Northern Beaches Christian School families mother's day future proof trends analyst safe Tuesday Trends event buildings cartodb house prices unaffordable christmas Crime Rates weekly earnings domestic urban living index Christmas season trends of 2017 australian communities forum summer Royals define social enquiry FOMO relational public speaking Births household housing growth Melbourne home prince george selfie rental stress community engagement Channel Seven generation emerging trends easy rider CBD local earnings plans emerging generations tuesday state tertiary education graphs dessert entrepreneurs of today staying in "know the times" social change Wellington visualisation friendship employment year 7 relevant small business teachers Financial Planning Week teleworking high school Duchess of Cambridge forecasting engagement 2014 wedding work mates baby boom thrive cooking WA award lalor park celebration Caregiver low density social commentator alpha education future etiquette Generation Y Merry Christmas EFF daily telegraph Sydney transport Queensland: QLD seasons conference presentation Myth Hornsby Shire Council Christchurch Western Australia wages research visualisation Queensland organisational culture divorce rate litter