The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

nfp property megatrends renting 2015 australian communities forum baby names australia report summer keynote trend tuesday safe Education Future Forum events not for profit analysis economic australia curiosity property price entrepreneurs of today national wealth gold coast public holiday jobs Northern beaches Event stay home conference speaker mccrindle Duchess of Cambridge sentiments Australian demographics population growth world youth day tv Northern Beaches life women daily telegraph area millennials insights infographic wall changing face of sydney princess charlotte employers acf15 Aussie social analysis apartment social commentary technology housing growth mentor rising house prices demographer tea commute Sydney keynote speaker FPA list staying in Scouts sustainable Netflix the hills ACF 2016 etiquette work-life motivate investment increasing densification social media social shifts census 2016 resilience video 23 million New Zealand environment ACT social lives qualitative research politics Gen Y interactive product story grandparents royal influence tableau consumerism clothing debate follow google infographic friends faux-cilise dream mccrindle in the media resource researcher wealth distribution Kirsten Brewer The ABC of XYZ award winner victoria world NT rule keeper entrepreneur TAS grave decision families cost of living city learning Financial Planning Association of Australia intern litter church February 16 ashley mckenzie generation Z neutral bay learner middle class growth plans future of work train Melbourne optus entrepreneurial optimistic forum alpha customer brand experience snapshot social change royal baby Australian Communities Trends research data JOMO Adelaide happiness Bathburst Australian Trends 2014 criminal System's Architect statistics recap financial dreams divorce eliane society aged care puzzle educated community engagement equip group renter of the future online mccrindle research presentations SMART wedding housing affordability Northern Territory car Sydney Hills Business Chamber environmental scanning australians staying home more bondi goal omnibus cloudy days typical australian business index Valentine’s Day experience 2017 tuesday Res Vis logan travel baby name trends Australian Home sydney metro twentyseventeen forecasting marketing census internship government tips entertainment 2020 aged care potts point 2016 census growing population Work place online shopping SMSF community hills shire tattoos authenticity urban taskforce visual case study leadership workshop 1975 winter Engineering Manager annual income affordability anzac buildings friendship cancel plans mythbusting trends of 2016 marrickville 2012 balance goals holiday NBRS Architecture urban publication sector wide prince george cancelling plans future of education Deaths winter blues ageing population housing trends program crime blaxland holidays DIY optus my business awards baby boomers house 40 million language public speaker 2013 Aussies house prices domestic Assistant Store Manager cooking men financial school spirituality public speaking internships award population map office space data visualisation responsive small business Merry Christmas Kiwi breakfast social researcher deloitte challenge teachers professional speaker salary REIV National Conference unaffordable communities NEETs brand data analyst rain gen alpha Australian Population trend Northern Beaches Christian School couple the hills shire easy rider ACF bureau meals Generation X Royals VET sector digital career forecast dreaming future learn Territory Canberra christianity debt conference presentation pharmacy home ownership ease of travel Real Estate Institute of Victoria presentation #censusfail social life consumer ageing in the media divorce rate Financial Planning Association research poor commuters identity wellbeing selfie mobile generational trends crows nest Channel Seven house price rise urban living millenials wages huffington post visualisation the australian dream 2016 builders house price vegetarian repayments ultimo supply and demand hopes news internet earn baby names focus group capital cities rent affordable easter households baby ashley fell parenting lifestyle networking 24,000,000 insight EFF sydney speaker greatness tertiary education Love 2016 census results trends analyst cold bus newspaper income schools students Hills Shire Council personal growth sydney hills dare to dream celebration national private wealth professional focus groups communications collaborative SA DESTEL collaboration faith Geoff Brailey McCrindle Speakers change slideshare state global generations water non profit ferry weather shopper's pick organisational culture business social commentator culturally diverse conference hornsby sunny days wealth GPO social trends fears sun charity shifts Wodonga gender participants marriage sydneysiders paying to work innovation perth education research low density teach population milestone moderators guide australian communities trends report google for education January 26th Hornsby Shire Council Sydney names office opening eliane miles marriages demographic trends moreton bay Channel 7 Do It Yourself South Australia Queensland click storytelling wolloomooloo high school skills the average aussie geomapping 1994 young australians social enquiry CBD teleworking ideas demographic transformations Population Clock religion vegemite demographic quote waverton mother's day emerging technologies university thought leadership media commentary New Zeland youth darwin data 1968 media release student stats social researchers cultural diversity Word Up research services Crime Rates earnings Australian Census children facts mining boom land of the middle class local communities financial independence mythbusters wealth and income Wagga Wagga future proof financial future Generation Y owning a home NSW research report market research Skilling training home owner English baby name toys father's day budget pharmacies parents teaching school students outsourcing business performance meetings Australian Families brands TDE thrive Australia Day 2017 REIV Conference capital city university degree World Water Day education future Christmas season socialising trends manly living sector wide study urban living index food socialites housing employment VIC christmas post rationalism population home high density apartments jobs of the future "know the times" healthy future Wellington speakers Queensland: QLD wealth and income distribution media activity professional services Western Australia generations ABS engagement staff priorities WA event property market society trends Charlotte the changing face of shopping high density hobart results child care earning NBRS townhouses aussie culture energy not-for-profit sector VET Caregiver new york times office careers kate middleton average aussie new office Mark McCrindle Andrew Duffin proactive coffee educhat royal The Daily Edition 1980 transport Christmas lunch Social Trend leader emerging generations mover and shaker christian cash social research in depth interviews education sector mateship study census fail faux-cilising spend research pack narcissism Australian communities sports youth unemployment travelling work village rise of local Australian schools IT Specialists Gen X Tasmania Australia Day royal family young people millionth menai poker master Tuesday Trend James Ward fresh real Vocational education trades contiki belief culture going out baby names report gen z sydney event panel communicate report FOMO HSC lalor park cartodb housing market Research Executive medicine workshop schools mortgage finance Australian Dream Australian Bureau of Statistics innovative brisbane economy suburbs 24 million woolworths year 7 social ipswich work mates sunburnt country teacher social issues long weekend rental stress conferences ethnography future-proof Births personalities sydneycity hello fresh baby boom demographics overcast year 12 Macquarie University education future report education weekly earnings school satisfaction 10 years Australians keynote speaker daily commute generation census results monarchy survey leadership unemployment define cars Christchurch social impact seasons students survey design retirement know the times mccrindle tea high density living Financial Planning Week workforce emerging trends cancelling event generation alpha Tuesday Trends national crime rates volunteers cost residents shbc workplace culture trends of 2017 investor New South Wales futurist dessert professional development rich investing baby name predictions relevant learning styles PSI organisations Christmas presents norwest states graphs suburban living family global financial crisis engage australian social research research visualisation workplace wage relational pyrmont offenders local future proofing suburb global Real Estate household communication community event Myth media faux-ciliser financial fears group session

Archive