Sydney's Rising Star Suburbs

Monday, January 04, 2016

Analysis of the Urban Living Index shows the
top 3 growth areas to watch


The Urban Living Index rates each of Sydney’s suburbs based on five key liveability factors: Community, Employability, Amenity, Accessibility and importantly, Affordability.

While some of Sydney’s most glamorous suburbs such as Bondi, Neutral Bay and Manly did very well on the first four measures, they did not do well in the affordability category. The cost of living and the cost of housing are currently red-hot issues for Sydney siders and so affordability is in many ways the priority issue with the other lifestyle measures remaining purely theoretical for those priced out of an area.

The majority of Sydneysiders (51%) believe that their area will be even less affordable in three years’ time than it is today- which is almost five times as many as those who believe their area will become more affordable. And most strikingly, almost 9 in 10 Sydney residents (88%) state that housing affordability will be a massive or significant challenge for the next generation.

With this in mind, we have analysed the Urban Living Index data of all Sydney suburbs to find the areas that have excellent affordability- but also rate very well on the other lifestyle measures.

While there are 25 suburbs that score 15 or above (out of 20) for affordability, there are three areas in this list that have great results in the other liveability categories as well.

1st Lalor Park

Lalor Park and the adjoining Kings Langley toped our hot spotting list. The affordability score (15) was excellent, and these suburbs have an amenity score (a measure of the number of shops, restaurants, arts and recreation facilities and educational options in the suburb) which was very good. In fact these suburbs scored higher on the local amenity provisions than suburbs including Newport, Wahroonga and Frenchs Forest. Similarly Lalor Park and Kings Langley scored well on accessibility (a measure that looks at public transport, employment access and walkability of an area) and above beach and harbour side suburbs like Avalon and Rose Bay.

While the overall score for Lalor Park-Kings Langley is in the “Very Good” category, its excellent affordability ranking makes it a suburb likely to boom.

2nd Menai

Menai and the adjoining suburbs of Lucas Heights and Woronora are the next suburbs set to take off based on this analysis. Relative to other Sydney suburbs, the affordability is in the excellent category and this is matched by the employability category. So the combination of good employment numbers, a significant local economy and access to housing more affordable than much of Sydney, this area in Sydney’s south is a clear hotspot.

3rd Blaxland

The third most rated area from this affordability and liveability analysis is Blaxland at the foot of the Blue Mountains and the adjoining suburbs of Warrimoo and Lapstone. Just 8 minutes from the M4 motorway, and less than 10 minutes from the Western Sydney suburbs of Penrith and Emu Plains, this area has become part of Sydney’s greater west yet the affordability, along with the community and amenity scores lift it above many areas in the outer western Sydney ring.

As the urban living index data shows, liveability depends on more than just water views and beach access- the practical factors of educational options, employment access, public transport and other built amenity and of course affordability all make an area desirable and facilitate lifestyle. That is why each of these areas have rated on the Index above the well-heeled suburbs of Palm Beach, Belrose and Vaucluse and it is why they stand out as rising stars.


This research we conducted for Urban Taskforce Australia is an example of robust research generating significant media activity and reader interest. This particular piece was summarised in the Sydney Morning Herald here, and as you can see from the image below was in the top 5 most read columns on the day in the Sydney Morning Herald, the Melbourne Age and the Brisbane Times.

For more information

The Urban Living Index was developed by McCrindle for Urban Taskforce Australia. More information and interactive maps are available at www.urbanlivingindex.com

Hooray for the Urban Living Index: A new evidence base to help urban planners & policy makers

Wednesday, December 23, 2015

The co-authors of the newly developed Urban Living Index – The Urban Taskforce and McCrindle Research – rightly state that the challenge in planning for Sydney’s future is to ensure that population growth does not compromise its “world-beating lifestyle”. By tracking five key categories that produce a measure of liveability in a city, the Index is a great first step in developing an evidence base to monitoring changes as the Sydney metropolitan area as it grows – both outwards and upwards.

A key theme in most media reporting about the Index is that upwards growth – through increased residential density – is the way to ensure high levels of amenity and accessibility are maintained as Sydney grows, and that a reliance on outwards expansion may compromise such liveability standards. Although the Index broadly shows that denser residential areas rate highly from a liveability perspective, we need to dig a bit deeper to understand what it is about these areas that make them liveable. It is not just a case of these highly rated areas being dense, which is actually just a relative measure of compactness. There are many more factors at play than compactness in making a place liveable and sustainable.

The structure of the overall city, with its public transport and road network and its layout of employment and retail locations, influences transport choice more than most other factors. At the local level, good walking and cycling connectivity to local shopping and public transport services is the key to how we move around. Of course, there is also the influence that individual behaviours, intentions and beliefs have on how a community might inhabit and use places and spaces. Density also plays a role, especially population density, as this helps underpin social and economic sustainability in local areas. But density is not the end game – far from it.

For example, the Index shows that Marrickville has a relatively low high density component for an inner city area (40%) but a very high liveability ranking. On the other hand, Woollahra has a higher high density component (50%) but a relatively low liveability ranking for an inner urban area. If one interrogates the rankings, you’ll see that Marrickville ranks highest for accessibility (which considers the factors I mention above), whereas Woollahra has a relatively low ranking for accessibility. This example, and there are many others across the metropolitan region, shows that higher density areas do not necessarily guarantee higher levels of accessibility.

The upshot of policy makers and planners thinking that increased density inevitably produces more liveable and sustainable urban areas has resulted in, until recently, a saturation of multi-level apartment construction in infill areas. And some of these areas have been bereft of the factors that the Index shows achieves high levels of amenity: within walking distance to rail or priority light rail and bus routes that connect to employment locations; within walking distance to a plentiful supply of local shops and services; well-connected and safe walking and cycling routes; and a range of different residential options that help create a vibrant social mix of different family types.

I think the Index helpfully shows that density is just part of the story. The Index is comprised of twenty separate measures- and many of these are not at all reliant on densification. As I’ve shown above, we cannot simply assume that areas of high density automatically generate liveable and sustainable outcomes. There are simply too many factors at play to make this conclusion.

Dr Michael Grosvenor, Principal MGC

McCrindle in the Media

Friday, December 18, 2015

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Here are some of the most recent media pieces our research and team have been cited in:


Generation Alpha is coming

Futurist, demographer, and TEDx speaker Mark McCrindle is leading the campaign to call anyone born after 2010 a part of Generation Alpha. According to him, 2.5 million Alphas are born around the globe every week.
Alpha kids will grow up with iPads in hand, never live without a smartphone, and have the ability to transfer a thought online in seconds. These massive technological changes, among others, make Generation Alpha the most transformative generation ever, according to McCrindle.
“In the past, the individual had no power, really,” McCrindle told Business Insider. “Now, the individual has great control of their lives through being able to leverage this world. Technology, in a sense, transformed the expectations of our interactions.”

CLICK HERE TO READ THE ARTICLE 



Educating Generation Z: Let Them Color Outside the Lines

I am a Generation X mother attempting to raise a Generation Z daughter. I recently read a statistic by social researcher Mark McCrindle which set off an internal monologue that ended in a migraine: my daughter's generation will have "17 employers across 5 separate careers, working in jobs that don't even currently exist."






Sydney's most liveable suburbs: the Urban Living Index

The new index, which ranks the liveability of 228 suburban areas in Sydney, was produced by social research firm McCrindle for the Urban Taskforce Australia, an industry group representing property developers. Rating the liveability of suburbs will always be contentious. An attribute one person loves about a neighbourhood might be repugnant to another. No measure will ever be perfect and the findings of the Urban Taskforce's index are bound to spark debate.
The data on 20 separate indicators was used to assess the affordability, community, employability, amenity and accessibility of a suburb to determine how liveable it is.





Top five baby name trends for 2016

It's become something of a tradition for me to pick the knowledgeable brain of demographer and social researcher Mark McCrindle at the end of each year regarding baby-name trends for the following one. Here’s what he has to say about 2016.
“A name is popular for about a decade, and then it starts to fade,” says McCrindle. “A classic example is Jack. It dominated most years in the first decade or so of the 21st century, but now it’s starting to fall down the list. It became a victim of its own success. Lachlan is another name that was often first or second on the list, but is now starting to fade.






Researcher Mark McCrindle delivered the results to business leaders yesterday, revealing a PSI index score of -12. Nearly 200 Hills businesses, covering 15 sectors, responded to 21 questions rating their opinions on business conditions (current economic conditions, regulatory settings and infrastructure), performance (earnings, expenses, employment) and sentiment (cost, growth and economy in six months).


CLICK HERE TO READ THE ARTICLE






THE best stocking stuffers this Christmas are tech gifts — or wrap yourself up as a present. That’s the finding of McCrindle Research who surveyed 1012 Australians to discover their sentiment and spending intentions for this festive season. They found that this year Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree. Best-case scenario the gift gets used, at least until boredom sets in or the latest gadget hits the market. Worst-case scenario it gets binned, stuffed way way back in a cupboard — or sold.

An event recap of the Urban Living Index launch

Monday, December 14, 2015

It was a privilege for two of our team, Mark McCrindle and Annie Phillips to attend and present at Urban Taskforce’s launch of the Urban Living Index on Thursday 10th December.

The event was an opportunity to showcase the Urban Living Index and how it can be best utilised as Sydney continues to grow and increase in densification.

The Urban Living Index

Earlier this year we had the opportunity to develop The Urban Living Index, which is going to be used as an ongoing measure for the liveability of suburbs in Sydney. This instrument considers the affordability, community, employability, amenity and accessibility of an area to determine how liveable it is. The challenge for Sydney’s future is to ensure that it responds to population growth yet maintains its world-beating lifestyle and that its liveability rises to match its increasing density. While a city can always improve, the results of the Index show that the city planning and unit development are creating thriving urban communities, as evidenced by the results that show superior liveability in high density Sydney suburbs.


To read the full report, visit the Urban Living Index website here.





Sydney’s most liveable suburbs

Crows Nest-Waverton
Surry Hills
Pyrmont-Ultimo
Marrickville
Potts Point – Woolloomooloo

In the media




Sydney Morning Herald - Measuring urban living across Sydney








Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

global financial crisis workplace ACT Love stay home networking millennials Wodonga speakers analysis professional speaker forecasting capital city perth social researchers jobs marrickville youth unemployment wealth quote workplace culture know the times winter australian communities trends report housing affordability population finance weather sunny days buildings population growth tuesday 2014 suburban living mateship increasing densification February 16 work-life urban taskforce curiosity land of the middle class Australia Day etiquette researcher staff financial optus national private wealth crows nest repayments System's Architect princess charlotte 1980 rise of local neutral bay poor wages newspaper employment social trends sydney event growth Sydney keynote speaker EFF IT Specialists community engagement future proofing parents Merry Christmas learn education future village teacher staying in FPA results apartment winter blues customer education future report wealth and income financial independence Education Future Forum safe Queensland: QLD mover and shaker ashley mckenzie megatrends 24 million 2012 global cancelling plans Northern Beaches global generations national crime rates innovation rent qualitative research house prices families suburbs australia urban living index school students new york times demographic trends future of work optus my business awards Northern Beaches Christian School sustainable visual local communities demographic shifts future-proof trend career vegetarian deloitte SA royal aussie culture Financial Planning Association public holiday Christmas presents Crime Rates Financial Planning Week children presentation baby name trends balance relational 10 years PSI men household socialising slideshare renter of the future students Social Trend tea wellbeing conference presentation wedding Northern beaches Event sports royal influence owning a home spend Gen Y motivate twentyseventeen residents future proof millenials participants resource nfp faux-ciliser typical australian housing trends trends analyst domestic statistics going out event social commentator rental stress Res Vis greatness goal education research home owner affordability coffee visualisation Australian Trends Adelaide demographics government ipswich lifestyle educhat consumerism easter in depth interviews salary GPO wolloomooloo 1968 gender priorities economy Northern Territory demographer huffington post friendship housing growth property baby name list Australian schools society focus groups future of education keynote speaker meals sector wide study challenge potts point earn Christmas lunch moreton bay panel cancelling event 2020 year 7 mythbusters affordable parenting shbc WA monarchy mythbusting in the media Queensland proactive Wagga Wagga public speaking collaboration Australian Dream gen z eliane hopes Australians business commute skills 1994 population milestone Australian Census sentiments poker master media commentary hills shire low density volunteers lalor park Do It Yourself Kiwi brand divorce rate states christmas wealth and income distribution environmental scanning optimistic Scouts Netflix average aussie group session schools generations Tuesday Trend generation Z young people focus group hello fresh Bathburst professional development "know the times" business index property price annual income australians staying home more TAS Melbourne presentations research services communications internships Australia Day 2017 city intern paying to work thrive facts Myth marriage 40 million social enquiry trends of 2017 generational trends digital market research DESTEL leader financial future Australian Families crime ageing population research data grandparents social commentary Geoff Brailey census urban living demographic transformations christianity award engagement HSC report house year 12 not for profit events Australian Bureau of Statistics young australians pyrmont dessert teaching Australian communities ashley fell sydneycity learning gen alpha shopping World Water Day social australian communities forum names The ABC of XYZ work marriages Territory child care keynote eliane miles emerging technologies mccrindle research Wellington unemployment energy local online shopping social lives social shifts tips anzac prince george publication future daily commute snapshot shopper's pick culture media activity Generation X media release language community event program hornsby engage dare to dream education sector entertainment Tasmania housing mortgage conference speaker workshop high density Mark McCrindle faux-cilising mccrindle tea recap personalities research daily telegraph builders investment Channel 7 high density apartments victoria holiday offenders church dreaming income teach thought leadership generation alpha define insights training trends of 2016 royal family teleworking mccrindle gold coast Christchurch survey design resilience sunburnt country darwin careers real social life ACF urban ethnography cars tableau omnibus cooking rule keeper Word Up Charlotte post rationalism conference entrepreneurs of today South Australia communication community rising house prices suburb society trends budget Channel Seven financial dreams tertiary education area dream kate middleton jobs of the future media 2013 capital cities unaffordable infographic New South Wales McCrindle Speakers townhouses technology Australian Home charity overcast selfie rain leadership workshop Aussie NEETs university mobile social impact rich cold teachers growing population cash life Canberra work mates google Royals Population Clock property market click online not-for-profit waverton friends brand experience Christmas season ideas study clothing Hornsby Shire Council home ownership JOMO acf15 trends futurist retirement middle class emerging trends 1975 millionth research pack sector ultimo TDE Research Executive women internet woolworths small business January 26th housing market debate mentor debt father's day households Caregiver leadership organisational culture social analysis social researcher royal baby cultural diversity religion insight survey earnings innovative news data analyst criminal change communities Sydney easy rider baby boomers living product logan organisations moderators guide NT entrepreneur video experience forum emerging generations 23 million manly 2015 Western Australia hobart couple school satisfaction authenticity school Gen X 24,000,000 plans REIV National Conference sydneysiders learning styles Generation Y Real Estate Institute of Victoria workforce professional geomapping equip faux-cilise baby boom marketing REIV Conference Aussies university degree 2016 baby house price Births internship collaborative stats population map Kirsten Brewer home google for education national wealth litter social media world high school consumer research visualisation narcissism ACF 2016 CBD environment sector wide cost of living FOMO Financial Planning Association of Australia summer Duchess of Cambridge celebration blaxland holidays seasons ABS education identity case study sun social research Assistant Store Manager social change Real Estate baby names mining boom Engineering Manager mccrindle in the media Tuesday Trends Australian Communities Trends cost australian social research 2017 NSW employers relevant DIY follow menai happiness sydney speaker weekly earnings tv family VIC fresh generation food economic English alpha high density living cancel plans water socialites entrepreneurial baby name predictions ease of travel toys bondi cartodb outsourcing New Zeland personal growth Deaths renting communicate schools students New Zealand transport responsive The Daily Edition divorce data brisbane tattoos non profit trend tuesday politics wealth distribution cloudy days Australian demographics brands educated youth investor goals long weekend vegemite student learner graphs group state mother's day fears the changing face of interactive data visualisation Valentine’s Day world youth day

Archive