Sydney's Rising Star Suburbs

Monday, January 04, 2016

Analysis of the Urban Living Index shows the
top 3 growth areas to watch


The Urban Living Index rates each of Sydney’s suburbs based on five key liveability factors: Community, Employability, Amenity, Accessibility and importantly, Affordability.

While some of Sydney’s most glamorous suburbs such as Bondi, Neutral Bay and Manly did very well on the first four measures, they did not do well in the affordability category. The cost of living and the cost of housing are currently red-hot issues for Sydney siders and so affordability is in many ways the priority issue with the other lifestyle measures remaining purely theoretical for those priced out of an area.

The majority of Sydneysiders (51%) believe that their area will be even less affordable in three years’ time than it is today- which is almost five times as many as those who believe their area will become more affordable. And most strikingly, almost 9 in 10 Sydney residents (88%) state that housing affordability will be a massive or significant challenge for the next generation.

With this in mind, we have analysed the Urban Living Index data of all Sydney suburbs to find the areas that have excellent affordability- but also rate very well on the other lifestyle measures.

While there are 25 suburbs that score 15 or above (out of 20) for affordability, there are three areas in this list that have great results in the other liveability categories as well.

1st Lalor Park

Lalor Park and the adjoining Kings Langley toped our hot spotting list. The affordability score (15) was excellent, and these suburbs have an amenity score (a measure of the number of shops, restaurants, arts and recreation facilities and educational options in the suburb) which was very good. In fact these suburbs scored higher on the local amenity provisions than suburbs including Newport, Wahroonga and Frenchs Forest. Similarly Lalor Park and Kings Langley scored well on accessibility (a measure that looks at public transport, employment access and walkability of an area) and above beach and harbour side suburbs like Avalon and Rose Bay.

While the overall score for Lalor Park-Kings Langley is in the “Very Good” category, its excellent affordability ranking makes it a suburb likely to boom.

2nd Menai

Menai and the adjoining suburbs of Lucas Heights and Woronora are the next suburbs set to take off based on this analysis. Relative to other Sydney suburbs, the affordability is in the excellent category and this is matched by the employability category. So the combination of good employment numbers, a significant local economy and access to housing more affordable than much of Sydney, this area in Sydney’s south is a clear hotspot.

3rd Blaxland

The third most rated area from this affordability and liveability analysis is Blaxland at the foot of the Blue Mountains and the adjoining suburbs of Warrimoo and Lapstone. Just 8 minutes from the M4 motorway, and less than 10 minutes from the Western Sydney suburbs of Penrith and Emu Plains, this area has become part of Sydney’s greater west yet the affordability, along with the community and amenity scores lift it above many areas in the outer western Sydney ring.

As the urban living index data shows, liveability depends on more than just water views and beach access- the practical factors of educational options, employment access, public transport and other built amenity and of course affordability all make an area desirable and facilitate lifestyle. That is why each of these areas have rated on the Index above the well-heeled suburbs of Palm Beach, Belrose and Vaucluse and it is why they stand out as rising stars.


This research we conducted for Urban Taskforce Australia is an example of robust research generating significant media activity and reader interest. This particular piece was summarised in the Sydney Morning Herald here, and as you can see from the image below was in the top 5 most read columns on the day in the Sydney Morning Herald, the Melbourne Age and the Brisbane Times.

For more information

The Urban Living Index was developed by McCrindle for Urban Taskforce Australia. More information and interactive maps are available at www.urbanlivingindex.com

Hooray for the Urban Living Index: A new evidence base to help urban planners & policy makers

Wednesday, December 23, 2015

The co-authors of the newly developed Urban Living Index – The Urban Taskforce and McCrindle Research – rightly state that the challenge in planning for Sydney’s future is to ensure that population growth does not compromise its “world-beating lifestyle”. By tracking five key categories that produce a measure of liveability in a city, the Index is a great first step in developing an evidence base to monitoring changes as the Sydney metropolitan area as it grows – both outwards and upwards.

A key theme in most media reporting about the Index is that upwards growth – through increased residential density – is the way to ensure high levels of amenity and accessibility are maintained as Sydney grows, and that a reliance on outwards expansion may compromise such liveability standards. Although the Index broadly shows that denser residential areas rate highly from a liveability perspective, we need to dig a bit deeper to understand what it is about these areas that make them liveable. It is not just a case of these highly rated areas being dense, which is actually just a relative measure of compactness. There are many more factors at play than compactness in making a place liveable and sustainable.

The structure of the overall city, with its public transport and road network and its layout of employment and retail locations, influences transport choice more than most other factors. At the local level, good walking and cycling connectivity to local shopping and public transport services is the key to how we move around. Of course, there is also the influence that individual behaviours, intentions and beliefs have on how a community might inhabit and use places and spaces. Density also plays a role, especially population density, as this helps underpin social and economic sustainability in local areas. But density is not the end game – far from it.

For example, the Index shows that Marrickville has a relatively low high density component for an inner city area (40%) but a very high liveability ranking. On the other hand, Woollahra has a higher high density component (50%) but a relatively low liveability ranking for an inner urban area. If one interrogates the rankings, you’ll see that Marrickville ranks highest for accessibility (which considers the factors I mention above), whereas Woollahra has a relatively low ranking for accessibility. This example, and there are many others across the metropolitan region, shows that higher density areas do not necessarily guarantee higher levels of accessibility.

The upshot of policy makers and planners thinking that increased density inevitably produces more liveable and sustainable urban areas has resulted in, until recently, a saturation of multi-level apartment construction in infill areas. And some of these areas have been bereft of the factors that the Index shows achieves high levels of amenity: within walking distance to rail or priority light rail and bus routes that connect to employment locations; within walking distance to a plentiful supply of local shops and services; well-connected and safe walking and cycling routes; and a range of different residential options that help create a vibrant social mix of different family types.

I think the Index helpfully shows that density is just part of the story. The Index is comprised of twenty separate measures- and many of these are not at all reliant on densification. As I’ve shown above, we cannot simply assume that areas of high density automatically generate liveable and sustainable outcomes. There are simply too many factors at play to make this conclusion.

Dr Michael Grosvenor, Principal MGC

McCrindle in the Media

Friday, December 18, 2015

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Here are some of the most recent media pieces our research and team have been cited in:


Generation Alpha is coming

Futurist, demographer, and TEDx speaker Mark McCrindle is leading the campaign to call anyone born after 2010 a part of Generation Alpha. According to him, 2.5 million Alphas are born around the globe every week.
Alpha kids will grow up with iPads in hand, never live without a smartphone, and have the ability to transfer a thought online in seconds. These massive technological changes, among others, make Generation Alpha the most transformative generation ever, according to McCrindle.
“In the past, the individual had no power, really,” McCrindle told Business Insider. “Now, the individual has great control of their lives through being able to leverage this world. Technology, in a sense, transformed the expectations of our interactions.”

CLICK HERE TO READ THE ARTICLE 



Educating Generation Z: Let Them Color Outside the Lines

I am a Generation X mother attempting to raise a Generation Z daughter. I recently read a statistic by social researcher Mark McCrindle which set off an internal monologue that ended in a migraine: my daughter's generation will have "17 employers across 5 separate careers, working in jobs that don't even currently exist."






Sydney's most liveable suburbs: the Urban Living Index

The new index, which ranks the liveability of 228 suburban areas in Sydney, was produced by social research firm McCrindle for the Urban Taskforce Australia, an industry group representing property developers. Rating the liveability of suburbs will always be contentious. An attribute one person loves about a neighbourhood might be repugnant to another. No measure will ever be perfect and the findings of the Urban Taskforce's index are bound to spark debate.
The data on 20 separate indicators was used to assess the affordability, community, employability, amenity and accessibility of a suburb to determine how liveable it is.





Top five baby name trends for 2016

It's become something of a tradition for me to pick the knowledgeable brain of demographer and social researcher Mark McCrindle at the end of each year regarding baby-name trends for the following one. Here’s what he has to say about 2016.
“A name is popular for about a decade, and then it starts to fade,” says McCrindle. “A classic example is Jack. It dominated most years in the first decade or so of the 21st century, but now it’s starting to fall down the list. It became a victim of its own success. Lachlan is another name that was often first or second on the list, but is now starting to fade.






Researcher Mark McCrindle delivered the results to business leaders yesterday, revealing a PSI index score of -12. Nearly 200 Hills businesses, covering 15 sectors, responded to 21 questions rating their opinions on business conditions (current economic conditions, regulatory settings and infrastructure), performance (earnings, expenses, employment) and sentiment (cost, growth and economy in six months).


CLICK HERE TO READ THE ARTICLE






THE best stocking stuffers this Christmas are tech gifts — or wrap yourself up as a present. That’s the finding of McCrindle Research who surveyed 1012 Australians to discover their sentiment and spending intentions for this festive season. They found that this year Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree. Best-case scenario the gift gets used, at least until boredom sets in or the latest gadget hits the market. Worst-case scenario it gets binned, stuffed way way back in a cupboard — or sold.

An event recap of the Urban Living Index launch

Monday, December 14, 2015

It was a privilege for two of our team, Mark McCrindle and Annie Phillips to attend and present at Urban Taskforce’s launch of the Urban Living Index on Thursday 10th December.

The event was an opportunity to showcase the Urban Living Index and how it can be best utilised as Sydney continues to grow and increase in densification.

The Urban Living Index

Earlier this year we had the opportunity to develop The Urban Living Index, which is going to be used as an ongoing measure for the liveability of suburbs in Sydney. This instrument considers the affordability, community, employability, amenity and accessibility of an area to determine how liveable it is. The challenge for Sydney’s future is to ensure that it responds to population growth yet maintains its world-beating lifestyle and that its liveability rises to match its increasing density. While a city can always improve, the results of the Index show that the city planning and unit development are creating thriving urban communities, as evidenced by the results that show superior liveability in high density Sydney suburbs.


To read the full report, visit the Urban Living Index website here.





Sydney’s most liveable suburbs

Crows Nest-Waverton
Surry Hills
Pyrmont-Ultimo
Marrickville
Potts Point – Woolloomooloo

In the media




Sydney Morning Herald - Measuring urban living across Sydney








Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

stay home debt Aussie community in the media optus my business awards conference forecast Mark McCrindle digital mobile Kirsten Brewer #censusfail faux-cilise Northern beaches Event monarchy workplace thrive culture education future report low density manly NBRS Architecture tips australian communities forum Do It Yourself CBD grandparents participants world goal earnings youth list TAS analysis Real Estate FOMO ease of travel hello fresh weather qualitative research long weekend Wagga Wagga researcher millennials facts millenials global financial crisis daily telegraph The Daily Edition sustainable Territory click "know the times" trends of 2017 career internships darwin medicine wealth distribution newspaper entrepreneur ageing population faux-cilising unemployment Queensland census etiquette ageing dreaming norwest financial future rich belief Duchess of Cambridge celebration student entrepreneurs of today IT Specialists new york times alpha consumerism focus group unaffordable urban repayments equip capital cities staff small business post rationalism media release entrepreneurial home ownership careers mccrindle in the media workshop meals woolworths Myth volunteers selfie tv census fail education world youth day Crime Rates daily commute ashley fell food conference speaker ultimo future proofing Generation Y twentyseventeen tuesday tea easter year 12 real future of work 1994 Sydney Hills Business Chamber 1980 infographic thought leadership tableau The ABC of XYZ outsourcing wealth and income distribution generational trends baby name trends christian mother's day VIC marketing potts point baby boomers video baby names australia report australian social research generations politics education research consumer communications JOMO financial dreams suburbs stats demographic Australian schools slideshare royal influence Real Estate Institute of Victoria renting hopes cancelling plans 2016 PSI perth states identity employment professional speaker Andrew Duffin focus groups Wellington Res Vis Financial Planning Association child care omnibus New Zeland google for education social house prices Royals coffee year 7 dream work mates increasing densification motivate lifestyle couple leadership crime cars future of education public speaker office space 40 million growth intern group life capital city the changing face of the average aussie data brand sydney metro huffington post survey professional services going out holidays christmas train townhouses Australian Communities Trends car commuters Caregiver data analyst gen alpha visualisation statistics state engagement housing quote healthy future research report leader publication REIV National Conference baby name predictions Australian communities networking village global generations Deaths leadership workshop deloitte Generation X brands 2016 census results trends of 2016 Aussies study parenting brand experience jobs event hills shire ACT learn internet vegemite debate innovation mythbusters Melbourne World Water Day social media aussie culture proactive global sydney event sun blaxland apartment Bathburst infographic wall sector wide pharmacies media Tasmania rule keeper trend tuesday transport marriage earn 24,000,000 local royal religion Tuesday Trends prince george presentations parents Australians gender high density apartments future Gen X neutral bay high density vegetarian Wodonga Financial Planning Week cost Merry Christmas faux-ciliser not for profit demographic transformations training safe TDE generation Z moderators guide urban living index hornsby online shopping bus research data local communities social shifts work-life Education Future Forum demographics Australian Population cash not-for-profit housing trends men mortgage communities school students bureau Vocational education rising house prices 2016 census education sector trends learning faith February 16 residents wealth teaching workplace culture cartodb collaboration population growth Love earning ferry DESTEL supply and demand emerging generations New Zealand 2013 keynote sector wide study population milestone results annual income market research land of the middle class experience speakers survey design princess charlotte technology social impact home owner resilience award winner buildings research pack women Northern Territory wage Queensland: QLD workforce renter of the future investing social issues System's Architect social commentary pharmacy litter crows nest ideas NBRS christianity households professional sydney hills Australia Day 2017 cost of living breakfast McCrindle Speakers cooking Northern Beaches communicate conferences owning a home personal growth housing growth research services marrickville clothing Sydney keynote speaker sydneycity public speaking social enquiry REIV Conference narcissism baby name learner research nfp collaborative urban living sunburnt country financial independence young people divorce forecasting culturally diverse Kiwi define baby boom grave decision seasons economy Tuesday Trend acf15 charity HSC in depth interviews organisations financial online WA Australian demographics anzac NSW case study conference presentation award Channel Seven gen z business middle class story holiday youth unemployment greatness goals communication priorities home national wealth Christmas season NT wedding salary know the times trends analyst social life tattoos SMART google media commentary Valentine’s Day gold coast suburban living teleworking sunny days optus staying in society Social Trend suburb rain hobart Australia Day English poker master wolloomooloo Engineering Manager generation Macquarie University government waverton non profit Christmas lunch national private wealth income Christchurch demographic trends mateship environment logan emerging trends family megatrends new office bondi rent futurist friends 23 million travel brisbane Births ipswich investment teach rise of local house authenticity challenge learning styles millionth Christmas presents social researcher dessert ABS baby names report property price Australian Trends friendship ACF meetings energy spirituality living schools criminal australians staying home more water census 2016 cancel plans Northern Beaches Christian School property Australian Home innovative social trends household builders mythbusting australia Population Clock teachers easy rider presentation sports report business performance mccrindle research growing population environmental scanning offenders professional development sydney speaker graphs school trend VET sector rental stress 2015 plans mining boom school satisfaction mccrindle tea teacher students cold future proof sentiments events Canberra wellbeing changing face of sydney January 26th Sydney curiosity DIY relational New South Wales mccrindle program society trends 1968 Charlotte the australian dream contiki forum insights storytelling average aussie social commentator Western Australia social lives kate middleton SMSF Research Executive Australian Dream housing affordability Hornsby Shire Council typical australian balance sector divorce rate marriages city names social research keynote speaker ACF 2016 2014 cancelling event population Financial Planning Association of Australia internship office opening eliane miles panel spend visual geomapping VET area NEETs relevant dare to dream victoria Channel 7 demographer baby Australian Census business index customer jobs of the future office aged care EFF menai recap finance fears university degree skills house price rise church shifts social analysis Adelaide affordability change Work place weekly earnings census results baby names 1975 10 years optimistic australian communities trends report commute news group session Geoff Brailey affordable 24 million happiness pyrmont Skilling insight paying to work investor interactive resource winter GPO South Australia toys Scouts community engagement children social change budget 2012 Gen Y follow the hills employers families wealth and income cloudy days housing market future-proof work royal family high school eliane wages 2017 winter blues aged care puzzle emerging technologies FPA education future poor domestic summer Hills Shire Council SA university economic James Ward national crime rates educated snapshot mover and shaker product shopping trades shbc high density living Word Up engage shopper's pick socialising population map Assistant Store Manager entertainment Australian Bureau of Statistics urban taskforce Australian Families sydneysiders schools students Netflix media activity moreton bay financial fears mentor lalor park house price overcast tertiary education ethnography community event social researchers organisational culture socialites cultural diversity public holiday fresh travelling property market father's day ashley mckenzie young australians retirement personalities educhat data visualisation language responsive generation alpha research visualisation 2020 the hills shire royal baby

Archive