The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

baby collaborative social change hello fresh family relevant residents research seasons acf15 collaboration survey megatrends media release increasing densification unemployment Northern Territory owning a home financial event personal growth pyrmont future of work australians staying home more define staff faux-cilise work village employers gold coast researcher household state education sector Christchurch sydney speaker social life JOMO going out long weekend entertainment social trends selfie households thrive marriages staying in government workplace culture ease of travel research visualisation goals follow trends analyst resource generation winter blues Northern Beaches Financial Planning Week post rationalism TDE sydneycity leadership "know the times" REIV National Conference Social Trend communicate cancelling event ethnography ACF 2016 monarchy 2012 renter of the future poor Population Clock careers bondi litter youth unemployment hornsby 10 years education future report Crime Rates Wagga Wagga January 26th housing market quote global census in the media Myth suburb sentiments weekly earnings townhouses insight suburban living overcast conference presentation ashley fell REIV Conference 24,000,000 cartodb professional development balance study speakers click environmental scanning media activity innovation focus group social researchers low density online shopping Christmas presents affordability jobs Australian Home VIC mateship year 12 Mark McCrindle presentation etiquette winter Queensland sector mover and shaker religion data analyst school tuesday Gen X Australians generation Z social media optimistic urban men poker master plans online group session futurist Financial Planning Association of Australia 2013 teaching future of education ACT fresh school satisfaction waverton ageing population sydneysiders Adelaide Assistant Store Manager DESTEL toys fears transport Royals schools builders Duchess of Cambridge Australia Day tips Kirsten Brewer Research Executive 2015 typical australian financial independence geomapping economy optus communities customer entrepreneur gen z challenge australian communities forum education future families economic ideas mccrindle intern middle class WA qualitative research Tasmania marrickville teachers finance gender business list learning styles demographer vegetarian income capital cities Christmas lunch sustainable emerging technologies house prices relational Engineering Manager cost royal population map mccrindle in the media education research Australian Bureau of Statistics Australian demographics workforce Melbourne marriage engage holidays house Australian schools language student earn rich women the changing face of presentations nfp cars PSI rise of local father's day generations visualisation friends learn mother's day names sun focus groups growing population survey design public speaking tea debt technology video educated wealth and income moderators guide population milestone CBD tableau analysis social researcher demographic learner urban taskforce Charlotte equip investment not for profit stats schools students Australian Dream millenials case study baby boomers church proactive christmas newspaper volunteers business index financial future logan tertiary education snapshot city baby name local professional Res Vis water Generation Y millennials Generation X gen alpha Merry Christmas ipswich results youth mobile unaffordable friendship motivate emerging generations generation alpha students summer jobs of the future offenders apartment educhat keynote speaker dare to dream baby name predictions keynote Aussie community engagement clothing living cultural diversity social lives trends of 2017 Channel 7 paying to work charity darwin networking cancel plans communication future proof shopper's pick sports divorce Gen Y demographics narcissism generational trends greatness social enquiry group infographic skills research data cash stay home hopes wealth criminal meals wages brands New Zeland victoria faux-cilising FOMO mythbusting trend consumer wealth distribution university Northern beaches Event EFF community brand children growth innovative Channel Seven slideshare trend tuesday sunny days 2014 royal family environment Hornsby Shire Council repayments urban living award social analysis parenting recap wealth and income distribution holiday hobart Valentine’s Day states food Tuesday Trends 23 million February 16 young people suburbs demographic transformations couple Financial Planning Association easter ultimo priorities rule keeper McCrindle Speakers Canberra community event baby name trends property vegemite 1968 teacher internship sector wide eliane thought leadership socialites energy 2017 mccrindle research ABS school students events conference domestic World Water Day ACF Australia Day 2017 Northern Beaches Christian School TAS responsive optus my business awards tv daily telegraph salary dreaming debate participants wolloomooloo personalities land of the middle class socialising life shopping young australians year 7 Word Up cold twentyseventeen lalor park work-life Queensland: QLD crime prince george future Geoff Brailey university degree financial dreams australia area omnibus millionth shifts google new york times not-for-profit English rent consumerism Caregiver alpha conference speaker SA organisational culture communications entrepreneurs of today woolworths christianity local communities change mccrindle tea internet small business Bathburst home wedding leadership workshop identity housing growth high density apartments social commentary eliane miles manly daily commute celebration crows nest safe Western Australia The ABC of XYZ experience Territory career Real Estate Institute of Victoria australian communities trends report 2020 mortgage national crime rates 24 million parents affordable forecasting population growth perth kate middleton world youth day budget The Daily Edition HSC child care rental stress spend Wellington social impact leader FPA professional speaker data visualisation sydney event housing royal influence national wealth princess charlotte research pack cloudy days google for education curiosity cost of living lifestyle program coffee Aussies NT public holiday menai blaxland Real Estate New South Wales huffington post product aussie culture mining boom moreton bay Netflix dream workplace New Zealand capital city sector wide study wellbeing average aussie non profit Do It Yourself news society trends potts point IT Specialists panel emerging trends baby boom media commentary housing trends know the times buildings annual income digital happiness Deaths global financial crisis home owner marketing social Australian Families facts property price earnings Education Future Forum high density cooking future-proof data grandparents shbc South Australia authenticity market research Births investor Australian communities house price high density living publication entrepreneurial global generations insights 1975 NEETs society world hills shire teleworking 1994 in depth interviews rain sunburnt country 1980 neutral bay housing affordability home ownership research services 40 million GPO resilience brisbane commute dessert media easy rider cancelling plans social research future proofing demographic trends DIY trends of 2016 brand experience baby names social shifts forum royal baby culture trends mythbusters internships population statistics national private wealth work mates Sydney report Scouts NSW divorce rate faux-ciliser weather training Australian Communities Trends employment System's Architect tattoos interactive real rising house prices Australian Census retirement Kiwi australian social research Wodonga ashley mckenzie anzac high school organisations Christmas season Tuesday Trend outsourcing urban living index Love mentor education property market Sydney keynote speaker renting teach engagement deloitte visual politics Australian Trends goal 2016 graphs learning workshop social commentator

Archive