The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


marriages Assistant Store Manager crime research data grave decision students ashley fell Channel Seven trades Aussies Northern Territory visualisation 2016 census results narcissism recap future of education wellbeing home owner insights mother's day young australians faux-cilising nfp pyrmont global financial crisis CPI demographic trends education research world youth day sydneycity report australian social research prince george facts baby name predictions global survey design New Zeland ACF social commentator Adelaide ACF 2016 learner medicine The ABC of XYZ Myth global generations census 2016 Australian Families jobs thrive networking 2017 faux-ciliser mobile internship visual qualitative research resilience school students market research rent consumerism cars speaker 2020 local community micro apartments population growth Skilling work mates changing face of sydney infographics baby name gold coast REIV National Conference 1980 culturally diverse office organisational culture commute property market gender cost #censusfail Valentine’s Day lifestyle wages average aussie newspaper youth unemployment coffee Love 2016 Caregiver Charlotte focus group employers results media activity dessert local Wagga Wagga perth builders vegemite data winter micro eliane increasing densification Sydney keynote speaker norwest marketing debt communication families menai owning a home SA pharmacies social change home PSI graphs property price ACT celebration plans society trends investing case study organisations social shifts Geoff Brailey aussie culture the changing face of poor forecasting waverton demographics transport authenticity acf15 rising house prices children TDE publication wage middle class rise of local Royals Christchurch 10 years 2016 census hobart teacher tableau language 23 million proactive business performance suburban living parents socialites 2014 communicate trends of 2017 consumer digital professional speaker cooking social research optus my business awards Macquarie University jobs of the future Tuesday Trends VIC volunteers charity unemployment sydneysider research baby boom professional presenters storytelling learning styles office opening fears generation alpha easter moreton bay holidays impact young people Generation Y Financial Planning Week home ownership product census data FPA news careers woolworths February 16 belief marriage Christmas presents baby boomers internships conferences SRE VET sector manly baby names australia report tv toys government church engage brands residents baby names report millennials apartment household define customer hello fresh annual income names infographic wealth distribution media release Australian Bureau of Statistics ethnography FOMO father's day Australian Dream resource presentation energy skills train tips change NBRS greatness millionth weather mentor generational trends state relational life women entertainment house prices contiki The Daily Edition community event award winner Deaths high density living identity forum meetings social media faith ferry leader offenders communications affordable Australian Population professional services social lives Melbourne housing growth SMART townhouses omnibus click divorce rate low density supply and demand baby names IT Specialists goal Northern beaches Event social researchers brand tattoos house school area optimistic lalor park statistics employment seasons cultural diveristy investment social impact shifts bondi population milestone social enquiry hornsby Mark McCrindle media commentary criminal winter blues millenials google for education Work place royal influence Christmas season renter of the future income James Ward insight Australia Day 2017 etiquette not-for-profit Tasmania kate middleton English "know the times" Northern Beaches village entrepreneurs of today huffington post ageing Duchess of Cambridge social commentary teachers trends analyst safe wealth and income distribution future proofing living Australians social researcher ABS the australian dream goals future of shopping data visualisation growth Channel 7 trend tuesday twentyseventeen poker master sydney metro Australian Trends slideshare daily telegraph ashley mckenzie baby EFF JOMO average Australian car HSC System's Architect small business research report Real Estate sunburnt country community engagement travelling australian communities trends report Hills Shire Council keynote in depth interviews mccrindle VET national crime rates Wellington event professional development baby name trends Population Clock Territory Sydney overcast national wealth stay home couple christian speakers pack teaching data analyst local communities 24,000,000 dare to dream schools thought leadership brisbane teleworking emerging technologies mccrindle tea Western Australia monarchy Scouts collaborative conference presentation learning leadership workshop happiness travel daily commute households sunny days social analysis showreel Engineering Manager CBD 24 million urban living index typical australian workforce program priorities census results Merry Christmas paying to work economy culture experience communities outsourcing researcher New South Wales cash story socialising parenting Australian Census national private wealth mover and shaker work-life teach potts point rich real religion research visualisation holiday environment career long weekend grandparents public speaking deloitte demographic transformations shopper's pick sector wide study Do It Yourself mythbusting earning forecast cold tea cartodb cica environmental scanning victoria property child care city stats 40 million cancelling plans fresh sports events crows nest mining boom water snapshot Education Future Forum public speaker leadership business index 1975 sector wide Australian Communities Trends in the media year 12 post rationalism DIY dreaming WA Northern Beaches Christian School speakers financial future learn Research Executive workplace conference hills student cloudy days royal family weekly earnings pharmacy geomapping clothing panel marrickville population map education future Word Up social issues tuesday census fail online shopping Bathburst school satisfaction Christmas lunch 1994 mythbusters renting Research Director breakfast australia sentiments 2015 bureau eliane miles youth group session land of the middle class education domestic capital city McCrindle Speakers mccrindle in the media housing trends media future of work high density apartments sydney hills friends infographic wall the hills Aussie wealth housing affordability darwin sydneysiders university degree mccrindle research work financial fears Australia street Australian demographics bus non profit Wodonga Hornsby Shire Council census rain collaboration research pack responsive Vocational education ultimo brand experience sector business social trends house price rise healthy future technology rental stress generations the hills shire housing market focus groups trends participants balance sustainable alpha gen z entrepreneur SMSF high density men divorce new york times debate buildings growing population moderators guide economic staff christianity REIV Conference blaxland staying in suburbs states personal growth the great screenage Netflix university curiosity NSW Tuesday Trend spend ageing population generation trends of 2016 urban living salary DESTEL public holiday faux-cilise capital cities easy rider wedding emerging generations ipswich new office group Social Trend Queensland: QLD anzac generation Z innovative NEETs population analysis megatrends summer entrepreneurial cancelling event vegetarian unaffordable gen alpha Kirsten Brewer schools students friendship January 26th Financial Planning Association of Australia follow budget Queensland investor award engagement aged care puzzle ideas mortgage office space Financial Planning Association hills shire social life the average aussie financial dreams South Australia aged care New Zealand wolloomooloo sun relevant Australian schools society Canberra politics presentations workplace culture 2013 royal education sector community food Res Vis earnings affordability shopping centre housing finance average sydneysider Real Estate Institute of Victoria know the times cost of living educated list conference speaker GPO survey workshop princess charlotte urban research services spirituality Gen X TAS Sydney Hills Business Chamber trend future christmas personalities demographic tertiary education Australian Home emerging trends sydney event Crime Rates logan commuters neutral bay wealth and income Generation X equip financial demography Gen Y professional Births financial independence repayments education future report ease of travel selfie demographer 1968 cultural diversity study futurist screenage purpose house price Australian communities interactive challenge training meals hopes online optus Andrew Duffin suburb 2012 NT google retirement mateship NBRS Architecture cancel plans litter Australia Day social keynote speaker World Water Day not for profit future-proof rule keeper world year 7 family shopping innovation going out royal baby educhat earn apartments motivate video internet quote shbc high school australian communities forum urban taskforce dream australians staying home more sydney speaker future proof Kiwi intern