The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


challenge WA generational trends urban taskforce real research pack economy easy rider teachers technology emerging generations SA rise of local Northern Beaches politics young people sydney speaker google crime Queensland: QLD contiki Caregiver cash royal annual income sector wide study product forum social lives women living communications earn commuters REIV Conference house price cloudy days community engagement mining boom data analyst collaboration personalities car GPO social change deloitte transport supply and demand futurist 24 million 1994 online global financial crisis toys father's day capital cities the changing face of keynote Tuesday Trends consumer event spirituality social issues ashley fell family marriages infographic wall statistics acf15 population household 2015 debt eliane social commentator non profit millenials organisational culture baby names sports cold marketing Australian Trends goal norwest entertainment increasing densification ACF 2016 McCrindle Speakers energy households renting divorce weather careers plans gender recap Crime Rates gig Channel Seven Hornsby Shire Council follow New Zealand Territory earnings unaffordable affordability repayments small business baby stay home high density living Res Vis survey design conferences Australian Census meetings NFP event analysis cultural diveristy Deaths winter workforce System's Architect school students entrepreneurs of today litter cars demographics renter of the future royal family Australian community trends home baby boom Education Future Forum forecast Australians investment aussie culture Assistant Store Manager fresh changing face of sydney eliane miles families generations ACF17 HSC tattoos financial planning unemployment optus my business awards Financial Planning Association city census vegetarian wealth focus group insights internet Northern Territory money staff not-for-profit suburb collaborative TDE communication royal baby residents australian Skilling Research Executive intern social researchers learn professional speaker culturally diverse social shifts dreams presentations award winner Financial Planning Week hopes cartodb social trends Vocational education schools students identity safe trends analyst publication 2016 census results emerging trends responsive data visualisation chairty public speaking wolloomooloo speakers in the media ideas mythbusting baby name trends Real Estate Institute of Victoria survey generation alpha weekly earnings Merry Christmas Myth dreaming couple winter blues Financial Planning Association of Australia trend learning styles urban living index Do It Yourself internships balance gen alpha shopper's pick religion nfp Work place jobs of the future work mates TED talk quote church news hobart cancelling plans australian communities trends report qualitative research princess charlotte ashley mckenzie Christmas presents states house price rise click paying to work insight home ownership waverton budget Australia Day 2017 volunteering housing ethnography speakers pack volunteer marrickville future of education new office micro apartments cost of living Love cancel plans social enquiry language NT financial dreams brand experience #censusfail education forecasting ACF2017 know the times workplace culture Mark McCrindle national private wealth christianity speaker 2016 census IT Specialists cica the hills shire australian community trends report Gen Y research 2020 panel focus groups pharmacy house Northern beaches Event Christmas season culture rule keeper future-proof average aussie crows nest volunteering data christmas leadership workshop government tips The ABC of XYZ national crime rates housing market authenticity proactive wealth and income millionth interactive financial independence going out customer house prices middle class tea village Wodonga internship report innovative DESTEL change land of the middle class NSW Western Australia Christmas lunch rising house prices education future urban easter public holiday The Daily Edition hello fresh friendship entrepreneurial mccrindle tea typical australian narcissism rich water SMART optimistic cancelling event ferry world NBRS casual neutral bay average sydneysider Sydney keynote speaker Charlotte Australian communities aged care puzzle medicine Social Trend story sydney event university degree social researcher demographic trends growth staying in trend tuesday megatrends potts point high school ageing population Northern Beaches Christian School pyrmont high density future proofing Real Estate DIY coffee engagement Royals parents census results Generation Y Geoff Brailey children organisations Wagga Wagga cost darwin South Australia January 26th professional services brand training shbc trends of 2016 CBD conference presentation work university gold coast students Tasmania new york times group huffington post dream 23 million demographic shopping centre New South Wales trends care support google for education hornsby names media activity New Zeland hills shire aged care curiosity world youth day motivate workshop life priorities local communities Duchess of Cambridge society trends property Wellington Births study snapshot teacher tableau choice workers shopping clothing australian communities forum future of work media home owner Australian Dream resilience charities define tuesday professional slideshare office space Sydney Hills Business Chamber Tuesday Trend office opening the australian dream social life social generation Christchurch geomapping online shopping business index Word Up baby names australia report consumerism rental stress 2012 SRE food millennials buildings sydney metro social analysis employment omnibus cultural diversity screenage relational bondi emerging technologies ACF financial future educated VIC australians staying home more storytelling TAS teaching apartment tertiary education state baby name manly lalor park media release group session 1968 prince george Canberra monarchy men marriage financial fears conference finance engage dare to dream impact mccrindle research wages Sydney baby name predictions future sustainable demographic transformations Andrew Duffin 2016 Melbourne research report visualisation kate middleton learner micro salary royal influence poor communities in depth interviews not for profit entrepreneur 40 million digital mccrindle school ageing live the dream trades thought leadership sydneysiders logan anzac low density participants leader school satisfaction 2013 sunny days jobs bureau personal growth criminal friends environmental scanning wealth and income distribution public speaker cooking the hills demographer poker master "know the times" ABS mover and shaker business performance 1975 offenders mortgage Australian schools affordable moreton bay housing growth work-life bus leadership daily commute February 16 growing population year 7 video schools Kirsten Brewer local Australian Families hills population milestone Research Director high density apartments census data workplace social media Bathburst gen z celebration Queensland infographic stats 2014 mentor property price list holiday the average aussie mccrindle in the media ipswich social research summer 1980 grave decision property market Netflix English investing TED social impact mateship wage outsourcing presentation housing affordability professional presenters Australia street Adelaide results area relevant earning brisbane travel mobile spend retirement belief showreel overcast menai fears train domestic EFF happiness local community christian sector FPA sydneycity long weekend blaxland 2017 demography faux-ciliser educhat FOMO PSI australian social research Gen X holidays Australian Home townhouses communicate Valentine’s Day career VET sector moderators guide REIV National Conference sydney hills James Ward visual child care Aussie gig economy community census fail builders housing trends pharmacies society equip NBRS Architecture brands 10 years program JOMO CPI experience perth national wealth ultimo education future report innovation urban living daily telegraph sun newspaper education sector Population Clock wellbeing grandparents goals mythbusters suburban living business alpha Hills Shire Council SMSF World Water Day victoria Scouts employers rent NEETs australia breakfast seasons commute case study Kiwi ease of travel apartments future proof mother's day youth unemployment thrive market research census 2016 global generations Australian demographics twentyseventeen keynote speaker skills generation Z faux-cilising events selfie social commentary tv Macquarie University investor trends of 2017 professional development youth sunburnt country Australian Bureau of Statistics population growth graphs financial capital city award Australia Day population map future of shopping socialites office resource income woolworths owning a home researcher greatness etiquette vegemite socialising Aussies charity lifestyle Engineering Manager faux-cilise year 12 optus research visualisation environment student parenting media commentary teach data baby names report australian real estate VET Australian Population faith young australians dessert TEDx purpose Generation X meals ACT suburbs healthy future wealth inequality learning the great screenage Australian Communities Trends facts post rationalism sydneysider economic teleworking rain Channel 7 networking divorce rate wedding travelling infographics community event global sentiments sector wide education research average Australian research data debate wealth distribution volunteers baby boomers shifts research services 24,000,000 conference speaker