Media Commentary from the McCrindle team

Wednesday, January 11, 2017

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Some of our recent media commentary includes:

Jobs of the future

The last few years of disruption has shown us that any role that can be replaced by technology will be.While technology is great for automating systems and replacing repetitive functions, it is not strong at adapting to complex change and engaging with people. Mark McCrindle speaks to The Daily Edition about how students can future proof their careers and skills. Watch it here.

Trends of 2016

From Donald Trump to Brexit, dabbing, bottle flipping and Pokemon Go, Mark McCrindle speaks to The Daily Edition about some of the biggest trends of 2016, including the 2016 word of the year which was Post Truth, and demographic milestones for Australia including reaching a population of 24 million people in February, and Sydney hitting a population of 5 million. Watch it here.

Trends of 2017

Rise of the local, growth of lifestyle cities, DIY everything, the Gig-economy and post-rationalism are the top five trends Mark McCrindle has identified for 2017. Mark joins the team from The Daily Edition to discuss the trends forecasted for 2017. Watch it here.

Melbourne growing faster than Sydney

After being voted the world’s most liveable city for the sixth year in a row, Melbourne property prices have grown faster than those of Sydney over the last year. With Melbourne being forecast to become Australia’s biggest city by 2050, Mark McCrindle attributes the diversified economy, lower house prices and its reputation as the fashion and cultural capital to its growth. Read the article here.

Are passive aggressive notes breaking down Sydney's sense of community?

The rise of anonymous, sarcastic signs left by Sydneysiders is seen to be breaking down communities. While this sort of behaviour is often seen on social media, Mark McCrindle says we don’t see so much of it normal civil interactions. When we are face to face, people aren’t nearly as sarcastic or nasty. Behind the venomous notes and social media posts, we really get a sense of the angst and frustration that is modern, busy stressful life. Read the article here.

Baby Name trends

Mark McCrindle has made his baby name predictions for 2017. He says longer and more culturally diverse names will be popular in 2017. Names beginning with X, Y and Z are also predicted to be huge, including Zander and Zephyr for boys, and Zyla and Zelda for girls. Read the article here.

Aussie parents are opting for sophistication and substance over quirky spellings or compound names, with gender neutral names back in vogue. Mark McCrindle predicts te top 10 ‘rising stars’ of 2017 for girls names were likely to be Addison, Penelope, Ariana, Frankie, Charlie, Elsie, Aurora, Billie, Lilian and Aisha. For the boys, McCrindle predicts Harvey, Beau, Chase, Theodore, Carter, Spencer, Ali, Harley, Darcy and Fletcher will be the rising stars for boys names next year. Read the article here.


The growing trend of finding others to do the jobs we hate has made the Christmas of 2016 a far cry from festive seasons past. “As for outsourcing, that is certainly a growing trend, especially around Christmas time when the shops are busy and perhaps there is a task that we don’t feel confident in completing, that we can have someone else complete for us,” says Ashley Fell from McCrindle. Read the article here.

Home ownership and renting

Sydney is turning into a city of renters as rising prices force more people to ditch the home owning dream. McCrindle research director Eliane Miles said while home ownership was still a major aspiration, it was ­simply affordability stopping young people from buying. “We did some research that showed 90 per cent of Australians still want to strive towards owning their own home,” Ms Miles said. “It’s still the Aussie dream, it’s just more difficult and I think for young people it seems incredibly far off.” Read the article here.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


internet future proof daily commute youth unemployment student responsive hornsby global financial crisis tableau economy university degree hobart Duchess of Cambridge data analyst property urban living Mark McCrindle menai list Melbourne study technology long weekend australian communities forum small business 2012 Real Estate Institute of Victoria mobile holiday staying in infographic safe real teacher baby boom sector wide study young people meals business index thrive qualitative research media activity affordability Australian Home rental stress population map teleworking suburb vegemite entrepreneurial christmas training teachers Geoff Brailey lifestyle nfp unemployment case study australian social research FOMO goal participants community event The Daily Edition Wagga Wagga overcast tips collaborative ABS relational New Zeland communication socialites seasons household dreaming domestic communities cars learning PSI video cost Do It Yourself men group session socialising innovative 2014 sunburnt country focus group change bondi children neutral bay millenials ACF 2016 income rich poor marriage SA customer sydney event tertiary education media commentary forecasting manly work-life schools students Generation X balance demographer Merry Christmas sun shopping ipswich mover and shaker follow data visualisation networking middle class 1994 Education Future Forum mythbusters social researcher generation optus cost of living Sydney not for profit leadership workshop princess charlotte Kirsten Brewer population growth logan entertainment national crime rates Australian schools cloudy days social commentary career 2015 celebration Financial Planning Association of Australia mother's day intern easter Aussies state blaxland Australian Dream students local communities public speaking Tuesday Trends visualisation January 26th environment careers newspaper renting Tuesday Trend home ownership global going out optimistic house prices property price media release workforce cold financial conference speaker waverton school satisfaction twentyseventeen demographic transformations report water Christmas season land of the middle class professional speaker GPO engagement hills shire investment Sydney keynote speaker Engineering Manager 10 years victoria residents not-for-profit Crime Rates dare to dream future proofing annual income cooking brands baby child care rising house prices fears finance etiquette mccrindle national wealth future-proof capital cities shifts wealth and income insight Valentine’s Day moreton bay gen z education research VIC work townhouses Australian Census statistics survey panel forum news parents names unaffordable young australians organisational culture households survey design Christchurch speakers ashley fell engage Population Clock South Australia easy rider ease of travel EFF social media social researchers online narcissism Assistant Store Manager house price sydneysiders megatrends personal growth friendship insights Generation Y keynote fresh 24,000,000 social impact authenticity demographic anzac moderators guide divorce rate Australia Day 2017 social research daily telegraph baby boomers trends analyst typical australian JOMO NT Word Up analysis food visual cartodb social commentator snapshot home owner geomapping NSW economic workshop repayments quote school future of work sector wide innovation Netflix Northern Beaches Christian School interactive demographics mccrindle in the media census mythbusting year 7 emerging technologies educated NEETs wealth baby name trends home Queensland urban taskforce omnibus world focus groups Scouts financial independence living presentation alpha village rule keeper population milestone Real Estate market research global generations conference christianity communications house System's Architect suburban living Res Vis earn happiness Australians social life brand winter blues capital city keynote speaker post rationalism society trends ACF housing market millionth proactive emerging generations employers urban living index 2017 McCrindle Speakers father's day woolworths clothing coffee Northern Beaches shopper's pick population education sector 2016 religion equip public holiday social lives Adelaide housing growth thought leadership DIY baby name tuesday teach entrepreneurs of today potts point Hornsby Shire Council Australian Bureau of Statistics faux-ciliser national private wealth high density living Social Trend high density apartments facts researcher university experience marriages mccrindle research low density australians staying home more 24 million divorce new york times society commute Australian demographics ashley mckenzie Gen Y tea relevant Bathburst The ABC of XYZ apartment TAS conference presentation charity personalities HSC school students transport millennials Love investor schools 1968 click sports Channel 7 weekly earnings online shopping acf15 learn kate middleton Christmas presents define sydneycity local World Water Day financial dreams wolloomooloo Financial Planning Week know the times government grandparents hopes product wages spend plans faux-cilising TDE resource professional development social trends learning styles futurist urban jobs social analysis slideshare Financial Planning Association tv stay home high school identity optus my business awards collaboration buildings New South Wales baby names friends women research services baby name predictions New Zealand Myth marketing mining boom demographic trends cancelling plans summer Gen X eliane miles Tasmania pyrmont internship dream gold coast growing population curiosity presentations goals Australia Day gender stats Christmas lunch 40 million poker master leadership prince george owning a home ideas Kiwi in the media financial future faux-cilise royal baby brisbane graphs google for education staff city property market generational trends selfie education future group skills debate sunny days wedding communicate resilience royal workplace culture 2013 2020 Canberra debt priorities trends of 2016 trend life education future report australia rise of local high density DESTEL leader growth motivate increasing densification social change generation Z politics wellbeing toys education social Queensland: QLD CBD Australian Families IT Specialists cash cancelling event world youth day Northern beaches Event renter of the future research data mateship greatness 23 million crows nest generation alpha consumer Deaths publication offenders February 16 rent social shifts Wodonga 1975 Territory REIV National Conference future of education the changing face of Research Executive perth employment Charlotte average aussie trend tuesday couple Australian communities events ultimo vegetarian winter retirement Wellington cultural diversity generations challenge REIV Conference housing trends area salary consumerism teaching suburbs emerging trends wealth distribution weather budget wealth and income distribution learner Australian Communities Trends litter "know the times" royal influence families workplace hello fresh Caregiver media earnings Royals volunteers community engagement Births in depth interviews sustainable ageing population royal family jobs of the future dessert ACT paying to work digital huffington post award research visualisation trends of 2017 parenting ethnography mortgage darwin event professional research pack aussie culture program organisations entrepreneur research Northern Territory Channel Seven crime energy environmental scanning sydney speaker business church deloitte google outsourcing marrickville australian communities trends report recap brand experience English data sentiments social enquiry family 1980 lalor park criminal eliane work mates culture FPA future Aussie monarchy gen alpha educhat year 12 housing affordability trends language holidays affordable builders mccrindle tea WA cancel plans results rain Australian Trends tattoos Western Australia sector states internships youth non profit community mentor housing shbc