Gen Alpha and consumerism

Monday, February 13, 2017

Our current generation of children, Generation Alpha (born since 2010), are the most materially endowed and empowered generation ever. They have been shaped in an era of individualisation and customisation where they can get their name printed into the storyline of books, embroidered onto their shirts or put on the jar of Nutella. Below, we share some insights into the consumerism trends of the emerging Generation Alpha.

Is the future of successful brands just tech-enabled toys?

Parents are increasingly aware of the negative consequences of too much technology time - the isolationism and anti-social impacts. However, there is a halo-effect for tech-toys which increase connectivity, facilitate community and develop social and global skills.

What kind of 'play' is most useful for brands to deploy now, in the digital age?

Parents are becoming aware of the life-skills deficit evident amongst the next generation. They are more formally educated, yet less proficient in practical skills, assessing (and when appropriate confidently approaching) risk, setting and achieving goals (whether sporting or otherwise), and developing hands-on competencies. Fun toys which develop specific skills such as STEM (Science, Technology, Engineering, Maths), social competencies, entrepreneurial skills, strength and coordination, financial literacy, innovation and resourcefulness will be favoured by parents and educators.

What are the drivers that are impacting how toy brands engage with their consumers?

Educational toys - the future of toys is not just in the home but the classroom and the childcare centre. Education is beginning earlier with 3 and 4 year olds spending more time in childcare- and in facilities that have a focus on education and development. Therefore toys, of educational benefit are an essential part of the focus. Free toys - another change we are seeing is that sponsored educational materials - once anathema to educational institutions, are becoming more acceptable as the barriers between education, business, and community blur. With education (and household) budgets under strain, corporations for altruistic and well as commercial motives, will increasingly be part of the education, community and child-rearing domains- with branded toys a means by which this support is delivered.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

2015 millionth census in depth interviews debate James Ward Tuesday Trends Sydney keynote speaker australians staying home more australian communities trends report child care teachers australia ferry politics interactive work-life urban taskforce millenials NFP event outsourcing home real ACF17 video Sydney Hills Business Chamber infographics entrepreneurial living youth snapshot investing income Crime Rates global generations generational trends world youth day Australian community trends national wealth demographer faith meals donation financial future crows nest know the times the hills shire kate middleton social researcher 1994 change nativity scene non profit Sydney population wealth inequality care support sun government Australian schools purpose census data gender dare to dream CPI hills workplace culture Lower Hunter showreel church high density living Northern Territory wedding winter VIC moreton bay FOMO award winner tv wellbeing speaker australian skills Willowdale cooking Tasmania middle class baby boom rent Merry Christmas Macquarie University pharmacies commuting global retail System's Architect Res Vis demographic future proofing online shopping teleworking lalor park Love changing face of sydney South Australia internship wolloomooloo father's day Mount Annan-Currant Hill divorce TED employmer Canberra social commentary relational speajer consumer home owner coffee lovers Kiwi donate australian social research acf15 education sector Retail christmas Aussies quote Business analysis global tattoos population tuesday victoria research pack social media not-for-profit earnings growing population 1968 alpha keynote house prices events "know the times" innovation urban living index mobile poor 2016 census results trends analyst unemployment cancelling plans SMART demographic trends trends of 2017 jobs of the future forecasting English australian community trends report learning styles graphs 2017 not for profit research research data Melbourne school satisfaction resilience eliane miles survey deloitte social researchers office resource VET friends NBRS mccrindle in the media energy going out children Territory seasons greetings training group session Queensland career cancel plans high density apartments royal population milestone environmental scanning social life blaxland Christmas day woolworths toys teaching ipswich Wodonga community event Caregiver spirituality volunteering hornsby safe ACF the average aussie jobs contiki lifestyle professional development Word Up census results communicate communities mining boom event royal baby recap thrive wages Assistant Store Manager visualisation wealth and income follow future proof online renter of the future future of education younger generations sector in the media newspaper faux-cilising financial dreams local community careers millennials tertiary education 2012 gen z presentations thought leadership families baby name predictions workshop networking housing market potts point Christmas in Australia story impact tips couple Adelaide goals 24,000,000 australian real estate grave decision internet office opening brand focus group 2016 balance manly huffington post NSW work mates university degree social trends NT participants hunger professional services public transport holiday gold coast emerging trends wealth distribution live the dream mccrindle economic stay home digital economy sustainable 1975 hello fresh cash Channel 7 futurist Australians growth optimistic Social Trend future brands trends culturally diverse divorce rate Black Friday Sales world Sydney’s south west media commentary easy rider curiosity GPO Channel Seven Hunter Valley cartodb fears student debt baby family Australian Trends research report volunteer happiness community criminal food annual income workplace focus groups high school mortgage hills shire selfie sports Charlotte Bathburst rule keeper dessert ethnography shopping mythbusting define vegemite Australia Day ageing REIV National Conference statistics apartment communications Andrew Duffin shbc neutral bay EFF menai forecast increasing densification Christmas presents wealth and income distribution news 40 million screenagers water infographic TEDx Work place teacher sydney speaker university infographic wall vegetarian wage Black Friday in Australia research services Australian Communities Trends Christmas lunch aussie culture demography sydney market publication gig Sydney gig economy Sydney Lifestyle Study optus my business awards house price rise aged care puzzle village names social analysis hopes VET sector poker master happy holidays employment Hills Shire Council volunteers FPA generation report social shifts keynote speaker marriages affordable customer casual future of work urban living panel experience sydneycity Tuesday Trend Mark McCrindle study darwin the hills 1980 urban development speakers pack SA intern hobart sentiments omnibus engage Australia Day 2017 shopping centre marriage twentyseventeen easter tableau marketing proactive cultural diveristy nfp Vocational education marrickville society trends christianity average aussie Australian Dream cars investment Research Executive list national private wealth teach CBD rising house prices domestic mythbusters property women Australia street cultural diversity mentor housing growth aged care facts Scouts cloudy days baby name trends micro apartments public holiday google for education low density HSC business rise of local educated Northern Beaches Christian School NEETs TAS engagement JOMO Education Future Forum Geoff Brailey leader earning national crime rates financial planning workforce organisations research on coffee program travelling Royals social enquiry plans ultimo 23 million staff slideshare shopper's pick Maxim Accounting January 26th Wellington social sector wide study weekly earnings digital repayments Australian communities medicine Jura Australia baby names australian communities forum personal growth geomapping professional presenters food insecurity Financial Planning Association of Australia Australian Home 10 years weather perth trend screenage students public speaker financial collaboration ease of travel breakfast house bondi clothing population growth baby names report technology housing daily telegraph property development McCrindle Speakers The Daily Edition World Water Day qualitative research education future report offenders builders Northern beaches Event office space media activity forum storytelling royal influence cost christmas trees schools investor Gen Y TEDx Speaker relevant organisational culture employmee insights census 2016 innovative results Hornsby Shire Council work from home year 7 charity education future social change mccrindle tea PSI Australian Families rain Research Director moderators guide baby names australia report visual earn US social analyst micro men Duchess of Cambridge property price who is generation z population map February 16 Skilling McCrindle Keynote Speakers bus Financial Planning Association business index youth unemployment research visualisation cold Generation X analysis dreaming prince george daily commute train conferences Northern Beaches conference speaker tea city sunburnt country What is food insecurity? Real Estate Institute of Victoria house price religion sydney property market princess charlotte 2020 household social research commuters Cobbitty-Leppington ACT Report brand experience professional sydneysiders apartments paying to work Kirsten Brewer survey design language pyrmont grandparents 2016 census Gen X meetings stats REIV Conference waverton insight retirement SMSF sunny days Christchurch Christmas Stats housing trends charities holidays Myth mateship education mccrinlde spend trends of 2016 Do It Yourself Engineering Manager land of the middle class award learn Christmas day weather market research Netflix challenge social lives Aussie Australian Bureau of Statistics data analyst employers friendship research Gen Z Expert society urban learner bureau not for profit eliane Elderslie-Harrington park Births parenting belief NBRS Architecture conference leadership workshop motivate norwest ACT New Zeland authenticity residents the great screenage WA mother's day TED talk goal Christmas data mover and shaker emerging technologies generations consumerism Deaths click dream christian housing affordability future-proof staying in school students communication baby name case study local communities parents learning car property market post rationalism DIY ACF2017 media release Australian Population monarchy trend tuesday Real Estate money megatrends identity shifts school speakers royal family households socialites sydney event demographic transformations narcissism conference presentation suburb overcast DESTEL celebration volunteering data ageing population salary Performance Sentiment Index long weekend trades SRE social impact ABS supply and demand demographics Generation Y typical australian professional speaker 2013 McCrindle Speaker sector wide ACF 2016 choice workers renting community engagement product capital city Black Friday census fail work budget new office finance data Jura Coffee internships average sydneysider sydneysider emerging generations owning a home greatness healthy future the lucky country suburbs schools students The ABC of XYZ cancelling event state mccrindle research townhouses young australians anzac etiquette Western Australia entrepreneurs of today rental stress economy #censusfail New South Wales media ashley fell Christmas research McCridle gen alpha collaborative food bank buildings local environment IT Specialists Lower Hunter Region optus christmas 2017 social issues area the australian dream education research Australian demographics google faux-cilise culture new york times faux-ciliser generation Z public speaking young people priorities Wagga Wagga states affordability equip Valentine’s Day Christmas season presentation New Zealand social commentator personalities home ownership entertainment data visualisation dreams unaffordable sydney metro cica winter blues educhat rich logan transport group Queensland: QLD coffee Australian Census average Australian high density entrepreneur suburban living seasons life litter financial fears baby boomers wealth responsive Population Clock the changing face of chairty brisbane ashley mckenzie giving pharmacy year 12 sydney hills summer leadership commute TDE capital cities generation alpha ideas global financial crisis future of shopping small business business performance growth of sydney travel 2014 24 million researcher Mark McCrindle in the media financial independence crime fresh Financial Planning Week socialising cost of living

Archive