Australia towards 2020 event recap

Wednesday, August 10, 2016

Last Thursday night it was our privilege to co-host the Australia Towards 2020 Networking Event in partnership with our friends at Thrive PR.

Thank you to the Thrive team for hosting us in their wonderful Thrive360 space, Salts Meats Cheese for the divine grazing table and of course a big thank you to all those in attendance. For those who missed the night, here is an event recap. 

As guests arrived it was great to experience a time of networking with McCrindle and Thrive clients.

Mark McCrindle opened the night by looking back at the changes we’ve seen since this decade began, back in 2010. As we approach 2020, he uncovered some of the megatrends that are redefining Australia. Not only is our population growing, but we are also moving, ageing and transitioning generationally. Mark reminded us that to engage with the emerging generations that are digital, mobile, visual and social is vital, and that we need to not only understand the shifts taking place around us, but to respond to them and remain relevant in these ever changing times.

A copy of Mark's presentation from the event is available for download here.

Next we heard from Leilani Abels, Managing Director of Thrive PR on her insight into effective communications. Leilani reassured us that storytelling in marketing and communications will become more important than ever as we approach 2020, and that technology advancement will see storytelling take on new forms and levels of sophistication. Leilani reinforced the importance of analytics and measurement in marketing, the important role PR agent’s play in establishing this for clients, and that data will become the biggest production material in the future.

We then had a short time for questions with Mark and Leilani, and received some fantastic questions about the content of their presentations and how we can apply this as we approach 2020.

We’d like to say a big thank you to all of our valued clients and friends who attended the night. Be sure to look out for our upcoming Australian Communities Forum taking place in Sydney, and if there is anything we can assist with in the way of research or providing a keynote speaker, please don’t hesitate to get in touch!

About McCrindle and Thrive

McCrindle is a research based communications agency that conducts research across a range of industries. Thrive is a PR, media and digital agency assisting clients with traditional and online media activity. Throughout the year, McCrindle and Thrive work closely together to conduct consumer research for clients for product and brand positioning, helping organisations uncover insights and shape strategy.

A recent project that we recently worked on with Thrive was for Optus, to uncover the attitudes, behaviours and technology trends of Australian renters, to develop the Renter of the Future Report. This national research has been launched in partnership with Optus and their Home Wireless Broadband Internet offering, and revealed some interesting insights into who is renting, what defines their situation and what they are looking for in a rental property.

The report highlights that 3 in 10 renters are 'choice renters'. “There’s this idea that the great Aussie dream is to move into a home that you own and if you haven’t done that then the dream hasn’t come true for you. But with generational change that’s just not true. You’ve got a lot of people who are the choice renters because they prefer the lifestyle. And they themselves might be landlords so financially they’re rocketing ahead." - Mark McCrindle.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


work VIC baby names australia know the times not-for-profit social analysis CPI relational income moderators guide mythbusting Word Up poor mythbusters generation anzac land of the middle class pyrmont demographic trends story learn future of work Merry Christmas Research Executive economy optimistic office space sydneysider NBRS Architecture youth world youth day innovative social commentator census fail hills shire culture capital city research pack World Water Day debate February 16 kate middleton retirement omnibus global digital organisations WA survey design litter facts emerging generations research services communication tertiary education engage community engagement bureau conference collaborative investor Scouts ACF 2016 GPO Do It Yourself future of shopping supply and demand schools business index generation Z commute low density future-proof rental stress small business future proof blaxland public speaking nfp infographic wall the australian dream Australian Home purpose 24 million stats Queensland: QLD eliane miles woolworths Res Vis HSC community paying to work PSI demographer year 12 offenders plans fears youth unemployment video google research child care baby names report sunburnt country Gen X summer Generation X national private wealth Territory trades authenticity society trends cars lalor park norwest cica repayments shbc winter blues divorce gender Macquarie University breakfast priorities ABS teaching pharmacy VET sector cold household educhat visual house price rise cost train father's day housing stay home mentor trend tuesday intern Social Trend rise of local #censusfail shopper's pick entertainment Real Estate Institute of Victoria Australian Census house innovation futurist 2017 sydneycity state princess charlotte research visualisation Christchurch sydney metro buildings ideas DIY REIV National Conference australians staying home more "know the times" Australia Day 2017 earning grandparents young people etiquette New South Wales Canberra personal growth bondi average Australian social lives royal family optus sustainable affordability trend lifestyle Bathburst sydney event faux-ciliser life Christmas presents area insights dessert trends analyst high density language media release huffington post in the media forecasting celebration engagement cancelling plans Australians mccrindle research Assistant Store Manager christianity debt energy property market socialites Education Future Forum changing face of sydney Financial Planning Association of Australia environmental scanning teach Vocational education 1994 daily telegraph crows nest winter men investing tattoos Caregiver 2016 census results sydneysiders investment travel social change Western Australia teleworking bus shopping centre Deaths statistics 2020 social research optus my business awards events non profit victoria data analyst geomapping fresh family marketing national wealth program social life group Kiwi researcher gen alpha 40 million alpha millionth entrepreneur cooking criminal Engineering Manager technology coffee meals apartments capital cities TDE healthy future global financial crisis society career sector wide study financial fears aged care ACT JOMO snapshot food social researchers pharmacies focus group news Melbourne economic leadership workshop McCrindle Speakers Australian communities NT Australian Trends James Ward families world Northern beaches Event storytelling slideshare census 1980 census 2016 keynote speaker demographics baby name trends recap parents rent house prices social issues social entrepreneurs of today transport Northern Territory shifts motivate university Crime Rates greatness trends of 2017 forum brand crime house price staying in long weekend brand experience financial independence toys states Financial Planning Week moreton bay VET wedding organisational culture student typical australian internship online ACF learning styles networking australian social research cost of living faux-cilising salary 10 years shopping population easy rider politics urban presentation work-life Australian Communities Trends workplace culture professional speaker high density living home owner The Daily Edition rule keeper students cloudy days Channel Seven survey Kirsten Brewer suburbs home ownership in depth interviews hobart public speaker workshop wealth and income distribution tea interactive millennials Tuesday Trends spend equip Sydney keynote speaker visualisation marriages Andrew Duffin baby boom friendship skills townhouses office opening gold coast Skilling careers collaboration local community Adelaide ashley fell research report social impact increasing densification residents System's Architect dream Hornsby Shire Council contiki Wagga Wagga holidays award winner school report volunteers business unaffordable goal New Zeland social commentary cartodb trends Wellington Generation Y study Geoff Brailey educated publication resilience TAS wage demographic transformations wealth Northern Beaches Christian School personalities goals 2013 baby belief ashley mckenzie 1968 baby boomers social researcher mobile wellbeing office property price mccrindle selfie ipswich socialising presentations local communities living vegemite ferry young australians city Gen Y growth happiness baby name research data easter baby names australia report social shifts perth Tuesday Trend royal influence results 2015 owning a home future proofing learner learning Queensland FPA average sydneysider REIV Conference rain 2012 couple royal click Sydney tuesday culturally diverse new office Australia Day unemployment communities award sydney hills SMART daily commute ease of travel school students micro dare to dream the hills shire manly graphs acf15 mateship ageing population cultural diversity grave decision online shopping Northern Beaches data property EFF wolloomooloo rich local australian communities trends report rising house prices Charlotte media activity builders market research post rationalism brisbane consumer menai Hills Shire Council ageing group session insight balance mortgage environment Tasmania case study commuters Australian Bureau of Statistics English financial future focus groups future financial dreams church January 26th identity infographic census results internet IT Specialists SMSF population milestone jobs resource divorce rate suburban living emerging technologies middle class conference presentation australian communities forum micro apartments Wodonga the changing face of challenge Births the hills trends of 2016 aussie culture South Australia wealth distribution seasons Mark McCrindle internships DESTEL Royals generations earn education future speakers twentyseventeen cancel plans define Duchess of Cambridge baby name predictions media generation alpha jobs of the future water names national crime rates education sector public holiday university degree vegetarian global generations leadership wages Aussies Christmas season list SA tips the average aussie clothing mover and shaker ultimo mining boom employers housing trends thrive cancelling event mother's day tableau qualitative research consumerism darwin domestic experience housing growth curiosity population map education christmas going out 2016 weather event social enquiry Netflix high school generational trends government real parenting charity social media budget leader employment royal baby quote communicate children safe data visualisation Christmas lunch Sydney Hills Business Chamber education future report renter of the future impact population growth Australian Dream aged care puzzle 2014 holiday FOMO marriage entrepreneurial overcast high density apartments suburb 23 million follow millenials demographic forecast media commentary customer dreaming google for education affordable school satisfaction communications earnings thought leadership work mates narcissism outsourcing poker master demography hello fresh prince george mccrindle in the media neutral bay village The ABC of XYZ sports average aussie finance Real Estate Australian Families education research travelling households medicine home teacher sydney speaker car tv megatrends emerging trends faith Population Clock Myth eliane brands urban living conferences Financial Planning Association growing population monarchy Australian Population professional christian urban living index friends not for profit faux-cilise sector wide Valentine’s Day sentiments Work place relevant SRE deloitte professional services mccrindle tea apartment spirituality Australian schools 24,000,000 New Zealand product marrickville annual income NEETs 1975 teachers newspaper financial NSW staff community event housing market housing affordability NBRS renting 2016 census Love training year 7 weekly earnings sun Channel 7 analysis workplace Aussie social trends wealth and income professional development new york times conference speaker cash business performance workforce hopes CBD hornsby women religion future of education potts point change sunny days Australian demographics waverton ethnography logan gen z sector participants panel proactive urban taskforce keynote meetings schools students responsive