Australia towards 2020 event recap

Wednesday, August 10, 2016

Last Thursday night it was our privilege to co-host the Australia Towards 2020 Networking Event in partnership with our friends at Thrive PR.

Thank you to the Thrive team for hosting us in their wonderful Thrive360 space, Salts Meats Cheese for the divine grazing table and of course a big thank you to all those in attendance. For those who missed the night, here is an event recap. 

As guests arrived it was great to experience a time of networking with McCrindle and Thrive clients.

Mark McCrindle opened the night by looking back at the changes we’ve seen since this decade began, back in 2010. As we approach 2020, he uncovered some of the megatrends that are redefining Australia. Not only is our population growing, but we are also moving, ageing and transitioning generationally. Mark reminded us that to engage with the emerging generations that are digital, mobile, visual and social is vital, and that we need to not only understand the shifts taking place around us, but to respond to them and remain relevant in these ever changing times.

A copy of Mark's presentation from the event is available for download here.

Next we heard from Leilani Abels, Managing Director of Thrive PR on her insight into effective communications. Leilani reassured us that storytelling in marketing and communications will become more important than ever as we approach 2020, and that technology advancement will see storytelling take on new forms and levels of sophistication. Leilani reinforced the importance of analytics and measurement in marketing, the important role PR agent’s play in establishing this for clients, and that data will become the biggest production material in the future.

We then had a short time for questions with Mark and Leilani, and received some fantastic questions about the content of their presentations and how we can apply this as we approach 2020.

We’d like to say a big thank you to all of our valued clients and friends who attended the night. Be sure to look out for our upcoming Australian Communities Forum taking place in Sydney, and if there is anything we can assist with in the way of research or providing a keynote speaker, please don’t hesitate to get in touch!

About McCrindle and Thrive

McCrindle is a research based communications agency that conducts research across a range of industries. Thrive is a PR, media and digital agency assisting clients with traditional and online media activity. Throughout the year, McCrindle and Thrive work closely together to conduct consumer research for clients for product and brand positioning, helping organisations uncover insights and shape strategy.

A recent project that we recently worked on with Thrive was for Optus, to uncover the attitudes, behaviours and technology trends of Australian renters, to develop the Renter of the Future Report. This national research has been launched in partnership with Optus and their Home Wireless Broadband Internet offering, and revealed some interesting insights into who is renting, what defines their situation and what they are looking for in a rental property.

The report highlights that 3 in 10 renters are 'choice renters'. “There’s this idea that the great Aussie dream is to move into a home that you own and if you haven’t done that then the dream hasn’t come true for you. But with generational change that’s just not true. You’ve got a lot of people who are the choice renters because they prefer the lifestyle. And they themselves might be landlords so financially they’re rocketing ahead." - Mark McCrindle.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Bathburst forum sun infographic baby repayments Cobbitty-Leppington supply and demand manly community engagement rich office opening leader futurist jobs geomapping census results royal influence cancelling event offenders tv interactive fresh housing growth Australian Families house Western Australia report unemployment future proof baby boomers generations SRE paying to work chairty budget Christmas data typical australian internships rule keeper not-for-profit mccrindle in the media focus group media activity Population Clock national wealth work Australian Communities Trends Research Director employment ashley mckenzie finance teach careers sector wide baby names report South Australia Gen X australian communities trends report Gen Y Mark McCrindle follow optus house price rise apartments Sydney population VIC sports government ethnography demographics lalor park who is generation z Tuesday Trends online innovative news social change identity networking Christmas season social enquiry ashley fell commuting travel average sydneysider sydney metro moderators guide conference Real Estate Institute of Victoria renting Education Future Forum cash the changing face of workplace easy rider new office rental stress Elderslie-Harrington park sydney market focus groups low density proactive Christmas lunch employers TEDx Speaker tertiary education sector home global retail woolworths innovation cost potts point millenials collaboration balance workshop 2017 google for education New Zeland stats wellbeing Skilling entrepreneurs of today university degree gen z professional presenters trends of 2016 cooking social lives research pack VET sector capital cities workplace culture shopping centre grandparents organisational culture communication office micro deloitte Social Trend eliane miles work from home moreton bay award tattoos publication optimistic state keynote high density living hunger Crime Rates Res Vis career school Word Up forecast office space urban Kiwi millionth megatrends social business performance ACT university data holidays daily telegraph 24 million divorce priorities vegetarian financial McCrindle Speaker money stay home national crime rates optus my business awards program neutral bay Aussies daily commute the great screenage trends analyst future of education cancelling plans environment Canberra tableau cost of living real christian hills train research visualisation australians staying home more aussie culture australian Northern beaches Event NSW cars wedding Kirsten Brewer The Daily Edition VET local socialising shifts resilience food lifestyle year 12 teachers REIV National Conference christmas 2017 father's day annual income 2016 census child care economy Love TEDx capital city unaffordable Scouts volunteers Australian Home showreel wealth and income distribution social trends rent panel future-proof Christmas day weather food bank Andrew Duffin WA TED survey design Black Friday faith church Jura Coffee property price Australia street kate middleton entrepreneur the australian dream volunteering data TAS charity define research services Sydney Lifestyle Study Wodonga Australia Day social commentator gen alpha urban taskforce Channel 7 Christmas presents personalities hello fresh intern easter Vocational education teaching screenage mining boom narcissism royal professional water brisbane baby name Australian schools baby names australia report year 7 non profit experience charities Jura Australia transport qualitative research public speaking waverton prince george NFP event national private wealth travelling nfp parenting challenge home owner motivate Merry Christmas Northern Beaches Christian School know the times communities sydney speaker criminal students spend mccrinlde demographer faux-cilising authenticity urban living index trend tuesday Lower Hunter men earning happiness social issues online shopping food insecurity digital economy speaker jobs of the future education future report What is food insecurity? visualisation US event royal family households townhouses cloudy days casual Royals February 16 future story #censusfail crime relevant Macquarie University learning Christmas in Australia changing face of sydney new york times goal 1968 acf15 generation alpha village Willowdale media young people ACF 2016 social media schools global rain post rationalism growth of sydney 2014 australian real estate snapshot curiosity data analyst culturally diverse future of shopping ultimo Deaths Financial Planning Association of Australia conference speaker winter blues ABS owning a home poor engagement meals keynote speaker social life future of work census data volunteering clothing education sector student anzac mentor retirement omnibus environmental scanning hills shire selfie living coffee sentiments teacher housing affordability greatness Christmas day weekly earnings McCrindle Speakers McCrindle Keynote Speakers Australian Bureau of Statistics click study property development newspaper REIV Conference Hornsby Shire Council area not for profit research names Wellington Generation Y thrive purpose equip conferences renter of the future spirituality wealth DESTEL earnings millennials research social commentary increasing densification politics care support Sydney Hills Business Chamber twentyseventeen earn housing market parents social analyst wages friendship home ownership not for profit baby name predictions holiday princess charlotte census video hopes financial dreams property entertainment System's Architect business outsourcing cica blaxland brand Assistant Store Manager couple English Real Estate faux-cilise population map Duchess of Cambridge aged care sydney property market eliane language Business analysis ACF17 IT Specialists product Melbourne 1975 women australian community trends report toys energy Tuesday Trend "know the times" Do It Yourself fears baby names builders Mark McCrindle in the media commute menai life wolloomooloo investor shopping Mount Annan-Currant Hill financial planning baby name trends Territory belief mccrindle educhat seasons house price group in the media household speakers pack data visualisation youth population growth families Generation X cartodb Retail Australian Trends training population The ABC of XYZ world youth day NT staff TDE Australian Population school satisfaction professional services 23 million local community screenagers quote ipswich sunny days technology poker master financial independence global financial crisis volunteer public speaker states generation teleworking safe award winner car Australian demographics emerging technologies list cancel plans society trends CBD Australian community trends average Australian internet media release Aussie litter shbc FOMO DIY wage ACF2017 Queensland: QLD middle class New Zealand emerging trends 2020 professional development school students sustainable logan 2016 census results small business the average aussie residents bondi coffee lovers growing population Births leadership workshop socialites younger generations entrepreneurial NEETs tea 2016 GPO Financial Planning Week domestic goals ideas SA market research January 26th learn thought leadership Sydney keynote speaker ACT Report mythbusters digital marriages children presentations Engineering Manager high density apartments Hunter Valley speajer ferry victoria facts staying in Australian communities generational trends high density mythbusting internship society conference presentation live the dream Netflix Adelaide 24,000,000 breakfast Sydney’s south west graphs mobile work mates buildings friends 10 years NBRS workforce housing culture growth insight pharmacies responsive giving monarchy apartment education perth financial future aged care puzzle JOMO media commentary HSC debt organisations gig economy income christianity grave decision statistics vegemite storytelling Hills Shire Council healthy future australia TED talk generation Z urban living affordability going out global generations suburban living Performance Sentiment Index celebration Sydney employmer SMSF personal growth visual the hills shire Valentine’s Day communications Black Friday in Australia tips religion mother's day Australians gig wealth inequality professional speaker affordable community event shopper's pick tuesday housing trends Lower Hunter Region public holiday recap plans public transport cultural diveristy social shifts social researchers infographics Queensland demographic transformations sunburnt country 1994 australian communities forum rise of local community trend land of the middle class infographic wall donate dessert Australian Dream demography Christmas research Financial Planning Association consumer bureau Australian Census christmas trends of 2017 mccrindle tea Black Friday Sales social researcher insights New South Wales Charlotte researcher consumerism mccrindle research hornsby social impact mortgage australian social research 2012 Caregiver commuters census 2016 summer group session meetings results world brand experience demographic trends customer education research emerging generations events research data research report James Ward norwest sydneysider Research Executive Christchurch Northern Beaches choice workers contiki suburb PSI research on coffee marrickville McCridle suburbs pyrmont sydneysiders participants average aussie medicine Myth social analysis census fail presentation brands sydneycity gold coast etiquette royal baby Channel Seven debate faux-ciliser google overcast long weekend Gen Z Expert mover and shaker trends change ease of travel financial fears ACF employmee Work place donation population milestone Geoff Brailey schools students urban development work-life demographic dreams trades sydney hills resource hobart crows nest huffington post salary local communities 40 million learning styles educated micro apartments rising house prices the lucky country dream 2015 business index property market marketing relational leadership FPA pharmacy economic CPI communicate 2013 divorce rate wealth and income collaborative learner sector wide study darwin city 1980 education future slideshare investment mateship in depth interviews house prices EFF weather marriage Wagga Wagga dreaming cultural diversity gender Australia Day 2017 NBRS Architecture impact survey World Water Day baby boom youth unemployment Northern Territory cold engage winter Tasmania bus Maxim Accounting wealth distribution forecasting dare to dream sydney event SMART social research young australians speakers ageing the hills ageing population skills family case study alpha analysis high school investing future proofing