Mark McCrindle on Google For Education

Tuesday, December 06, 2016

Social researcher and author Mark McCrindle recently shared his research on understanding and engaging with Generation Z on Google for Education, speaking about the insight of the trends in our schools and how the education system could be changed for the better. Below is a transcript of his session, which can be watched by clicking on the below photo.

Where does Generation Z fit into our learning communities?

Well, we’ve got the senior leaders, the grandparents in our society, the grandparents of Generation Z. They are the Baby Boomers, and they have had many impacts on education over many decades. You’ve got the emerging leaders in our educational facilities, Generation X, and then the parents of the older students. You’ve got Generation Y as the new parents and also the key and emerging generation of teachers. And of course you’ve got Generation Z themselves, born since the mid-1990s, the students of today. We need to understand them to be able to connect with them, to be able to educate them, and they have been influenced in different times. Clearly, understanding their world of technology is key to engaging with them.


Generation Z in five words; Global, digital, mobile, visual and social.

Generation Z are the world’s first truly global generation, not just through social networking and the friends that they have, but the fashions, the brands, the foods and the technologies are global. They are digital in terms of the tools that they use. We call them “Generation Glass” because its glass, not paper, that is the first medium of interaction and learning for them. They are mobile in terms of where they will live and work and their lifestyles. They’re visual in terms of how they consume content, not just the written forms of old. It’s a world of YouTube and visuals, it’s a world of Instagram and connectivity through the visual means, rather than just the written means. And of course they’re social, in terms of who influences them. It’s not just the experts, it’s not just the authority figures, but it’s the peer groups that influence them more than ever before.

More educated than any generation gone before

The education that is being provided for this generation is going to have to sustain them through more educational years than ever before. They truly will be lifelong learners. Indeed, for us Gen X’s about one in four Australians have a university degree. For Generation Y it’s already one in three. For Generation Z almost half of them will end up with a university degree in their lifetime. This foundational primary and secondary education will sustain them through more education and indeed a longer participation in the workforce than we’ve ever before seen. So what do we need to equip them with to future-proof their lives and careers in these changing times? Well, three words and keys to keep in mind.


Firstly, they need to be innovative. They will need to adapt and adjust in their own roles to remain relevant in these times of change. The average national Australian tenure of an employee in a job is currently three years. Now if that plays out in the lifetime of one of our school leavers today, and based of the trend of them working through their sixties, which will be the norm for Generation Z, it means that they will have seventeen separate jobs in their lifetime. They’ll upskill and retrain every few jobs, they’ll end up with five careers.

They’ll be working in jobs in the future that currently don’t exist, just as now as they start their roles, they’re working in jobs that didn’t exist a decade ago. Some of the jobs that have emerged just in the last couple of years include virtual reality engineers and cognitive computer analysts that can help bridge the gap between technology and humans. Data visualisation experts and drone piolets or UAV operators. It is a fast changing world and we have to equip them therefore, not just with the knowledge, but with the innovative skills to be resilient, to change, to adapt, and to so future-proof their direction.


It’s also about equipping them to be collaborative, because their roles won’t be locked into a hierarchical chart, an organisational chart of old where it was about authoritarian leadership and a chain of command, but rather they’ll need to be flexible and empowered, they’ll need to be entrepreneurial in outlook. Self-directed in their approach. It’s the world of the flat structure, the collaborative leadership model. And so equipping them to be collaborative in style is going to be key. In other words, sure we need to equip them with those cognitive skills, but we need to equip them with the relational skills as well. Yes, we’ve got to teach the eyes of the head, but we’ve got to equip them with the eyes of the heart. I guess I mean from that that it’s not just about the cerebral connection, but the relational and emotional engagement, that’s what a collaborative world needs.


So if we’ve got a generation that are innovative and collaborative, then my third tip is that we need to teach them to be responsive. They will have to learn to adapt and respond to the speed of the changes that they see. We’re all in a nonstop quest for relevance, for adaption, for responding to the changes, and that’s the case for Generation Z. We’ve got to equip them to respond to the changes and lead by an example in that way. The point of course is that we have to model being responsive and adaptive if we want our students to respond in the same way.

So it’s about creating a culture of learning that’s a collaborative, innovative and responsive environment, where we walk the talk, where we model the response to change, where we experiment and innovate to engage with an ever-changing generation. We are really dealing with educational structures like classes and curriculums and examinations that are of the nineteenth century, and we’re often educating in facilities that were built in the twentieth century, yet we’re connecting with a twenty-first century generation. That therefore requires us to be innovative and collaborative and responsive and to equip our students with those skills as well. Keep your eyes on the trends, engage with the next generation and you will equip them to be the leaders of the future.

About Mark McCrindle

Mark McCrindle is a social researcher with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award winning social researcher and an engaging public speaker, Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia’s largest companies and leading international brands.

Visit Mark's website here.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


online shopping Aussies gender area commute repayments social analysis facts thrive World Water Day staff households long weekend brand experience Northern Beaches schools tertiary education skills dessert Adelaide energy teacher offenders visual optimistic Queensland fears business generation alpha divorce infographic wall capital city program mythbusting Education Future Forum education future gold coast typical australian eliane miles norwest social work increasing densification debate wealth distribution Real Estate motivate cultural diversity Tuesday Trends emerging generations conferences royal baby victoria the australian dream mother's day workforce experience sector sustainable interactive litter Christchurch home ownership manly Geoff Brailey daily commute generations earn Australian Trends Queensland: QLD Love population society urban living index Christmas season ACF 2016 tableau Financial Planning Week social life intern future proofing finance world village vegetarian princess charlotte going out alpha engage sentiments meals leadership workshop McCrindle Speakers award digital schools students rich baby name predictions infographic trend "know the times" Generation X blaxland Assistant Store Manager greatness suburb Netflix seasons royal family CBD mining boom sun generation Z wellbeing high school visualisation Australian Census employers millionth woolworths Channel 7 wolloomooloo social trends priorities criminal investment housing growth research pack pharmacies trends of 2017 population milestone trends of 2016 easy rider sydney speaker 2017 marriage housing affordability Aussie environment careers news Bathburst suburbs Caregiver aged care community event mythbusters jobs of the future work-life income communities educated healthy future financial future house demographic transformations research services Australian Bureau of Statistics culture sector wide Gen Y population growth 24,000,000 Financial Planning Association resilience education property market entrepreneur global generations renting baby boomers analysis responsive hobart Charlotte Births trend tuesday market research sunburnt country South Australia keynote baby names census conference speaker household couple entrepreneurs of today tips logan Northern beaches Event year 7 shopper's pick social commentary weekly earnings divorce rate moreton bay cooking coffee February 16 results publication selfie participants millennials innovation demographic safe trends analyst professional development financial independence data average aussie teaching baby boom faux-ciliser tuesday New South Wales EFF high density Wellington omnibus case study mccrindle in the media narcissism innovative ethnography office weather australian communities forum cancelling plans proactive NSW water authenticity post rationalism technology youth unemployment Valentine’s Day 1975 hello fresh potts point growing population investor Australians Gen X graphs ashley fell data visualisation media demographics debt moderators guide Population Clock emerging trends communicate Mark McCrindle keynote speaker entrepreneurial christianity rule keeper urban 1968 apartment social researcher personal growth sector wide study Do It Yourself low density high density living ease of travel affordability Australia Day social enquiry gen alpha media release marrickville jobs Australian Dream real insight google for education leadership crows nest ageing fresh shbc national wealth national crime rates living economy medicine workshop NT faux-cilise not-for-profit world youth day recap home education future report public holiday youth The ABC of XYZ Kirsten Brewer residents future of work land of the middle class forecast public speaking demographer holiday property price child care Duchess of Cambridge lifestyle trends small business work mates google future Deaths sydneysiders global relevant salary wealth and income workplace culture survey design group session office opening school internship wage language winter poor DIY house price rise parenting researcher not for profit balance pyrmont Northern Beaches Christian School identity training FOMO local future of education ageing population quote leader events students city food families ACF English christmas faux-cilising transport know the times FPA darwin social impact society trends 40 million JOMO spend online social change australia friendship waverton research visualisation learner Research Executive school students capital cities Australian Families volunteers stats house price collaborative cloudy days children challenge social shifts non profit group thought leadership investing speakers student staying in tea crime generation geomapping hornsby university degree learning optus my business awards education sector Scouts lalor park SMSF shopping huffington post prince george overcast future proof learning styles media activity entertainment sydneycity REIV Conference happiness New Zeland hopes snapshot Australian demographics emerging technologies earnings ABS Western Australia in depth interviews Wodonga consumer teachers women charity Word Up Wagga Wagga focus group Merry Christmas cancel plans conference holidays budget mentor ashley mckenzie builders Sydney keynote speaker royal influence mccrindle tea Myth Australian Home neutral bay australian communities trends report winter blues New Zealand communication report panel growth australian social research internet baby name Real Estate Institute of Victoria GPO January 26th social research grandparents socialising career Engineering Manager teach relational rent cold pharmacy young people supply and demand wedding deloitte cancelling event hills shire Tasmania Financial Planning Association of Australia storytelling VIC gen z futurist acf15 poker master australians staying home more kate middleton millenials DESTEL mobile Kiwi annual income Hornsby Shire Council daily telegraph names buildings 24 million marketing SA religion Australian Communities Trends brands vegemite engagement tv owning a home ACT event office space affordable local communities HSC high density apartments curiosity 2016 townhouses video Res Vis financial dreams product perth forecasting in the media urban living 2020 unemployment brand media commentary community 1994 consumerism meetings newspaper PSI rise of local environmental scanning social researchers Royals mortgage employment collaboration home owner stay home new office earning rain retirement ipswich research data tattoos easter anzac TDE mccrindle baby slideshare Generation Y rising house prices statistics states goal Tuesday Trend clothing celebration social media Canberra generational trends domestic WA school satisfaction rental stress Territory goals 2015 wealth and income distribution aussie culture NEETs young australians learn future-proof cash focus groups new york times insights 23 million click 10 years baby name trends eliane survey property organisations national private wealth housing market etiquette 2014 demographic trends mccrindle research define plans forum life list suburban living Social Trend wealth parents socialites dream data analyst bondi father's day bureau unaffordable communications renter of the future optus politics global financial crisis educhat change Crime Rates cars Melbourne organisational culture Christmas lunch IT Specialists social lives 2012 dare to dream the changing face of professional speaker professional sydney event Northern Territory ideas follow workplace TAS royal Sydney nfp cost qualitative research marriages menai sports year 12 dreaming economic state family toys house prices mover and shaker Australian schools 2013 networking university paying to work housing trends presentation middle class church wages Australian communities education research financial The Daily Edition conference presentation cost of living Channel Seven shifts twentyseventeen REIV National Conference Christmas presents friends mateship social commentator urban taskforce brisbane 1980 research community engagement personalities equip System's Architect sunny days summer resource megatrends internships housing customer teleworking population map presentations Australia Day 2017 outsourcing study government monarchy aged care puzzle business index ultimo cartodb men