Bringing Research Data to Life

Thursday, March 10, 2016

Last week Mark delivered the keynote address at the Tableau Data Conference 2016 on Bringing Research Data to Life. Here is an excerpt of his presentation:

Management expert Tom Peters is well known for his phrase “What gets measured gets done.” But we could add to that: what gets visualised gets read. What gets effectively communicated gets acted upon!

That’s why research is at its best when it tells a story, when it paints a picture, when it’s visual, when it’s research you can see.

World’s-best research will only spread as far as the look of it allows. World-changing data will have no impact unless it is well designed. World-class information will remain unshared unless it is easily understood.

Here at McCrindle, we’re social researchers. But in many ways we’re all social researchers. We all observe our society, study the patterns, and draw insights and conclusions from what we see.

But more than that. We’re all visual researchers. We gather information from what we see, we gather data from what we observe. It is the research that we see that we respond to best. When making decisions, it is the visual cues which guide us. Wear marks in grass show the most popular path, a show of hands, the length of a queue- these are visual research methods we employ to make decisions.

We live in a visual world. Languages are not universal but symbols are. Pictures not statistics connect across the generations.

And so we’re moving from an information era to an infographic era. In a world of big data- we need visual data.

It’s called reSEARCH for a reason, They’re called inSIGHTS on purpose, it’s more about visuals that tables, graphics not just analytics – you’ve got to see it before you can act upon it! Inaccessible research in the form of statistical tables and lengthy explanations won’t transform organisations.

Statistics should be fun- like animation. People should be able to play with data. Research reports should not sit on shelves but be interacted with, and shared on social media, or printed on book marks or beamed onto buildings.

Big data doesn’t have to be boring data!

Data is too important to be left in the hands of statisticians alone. Research needs to get beyond the researchers. We’re in an era of the democratisation of information. For this to be realised, big data has to be set free- and research has to be made accessible to everyone.

Research methodologies matter. Quality analysis is important. But making the data visual, creating research that you can see, ensuring the information tells a story - that’s absolutely critical.

Research that makes a difference has to be seen with the eyes of your head as well as the eyes of your heart. It makes sense rationally, and connect with it viscerally.

It’s about turning tables into visuals, statistics into videos and big data into visual data.

But research can’t be applied until it’s been understood.

It needs to be seen not just studied.

And until the last excel table has been transformed there’s work to be done.

ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


WATCH MARK'S TEDX TALK ON BRINGING RESEARCH DATA TO LIFE HERE

DOWNLOAD MARK'S SPEAKING PACK HERE

Sydney: One City, 300 Cultures

Friday, January 15, 2016

Sydney, a city which will soon reach 5 million people, is Australia’s most culturally diverse capital with over 2 in 5 Sydneysiders born overseas. Over half of all Sydney’s population have both parents being born overseas and over 40% speak a language other than English.

According the Australian Bureau of Statistics Census data, Sydney is comprised of people from over 220 countries and significant sub-regions, with over 240 different languages spoken and residents identifying with almost 300 different ancestries.

So which areas of Sydney are the most diverse, and what suburbs have the strongest connections to various cultures?

VISUALISING DATA WITH TABLEAU

Explore Sydney in all its cultural diversity below, where you are able to select any country, language and ancestry and see where people with those characteristics choose to call home within Sydney, or simply click on your area on our McCrindle Tableau map to reveal your area’s profile!

 

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

cultural diversity world 2017 eliane shifts hornsby thrive 1994 wealth training year 12 presentation leader presentations office opening employment pharmacies data visualisation workplace culture Christmas season social change finance the australian dream housing market overcast demographic transformations stats house leadership sunny days mythbusters teaching lifestyle HSC logan tv low density infographic twentyseventeen gender language TAS brands not for profit Australian Families social commentator australia collaboration brand experience meals property growth report employers debt global unemployment REIV Conference high density apartments shbc coffee demographics quote unaffordable qualitative research sentiments NT crime local data GPO townhouses future proof mccrindle research neutral bay baby boomers ashley mckenzie google population milestone VIC Financial Planning Association Mark McCrindle crows nest summer entertainment small business entrepreneur innovative Gen Y define annual income NEETs easter apartment faux-ciliser snapshot urban living index Geoff Brailey baby boom aussie culture conferences vegemite royal family nfp mother's day urban living 2013 Real Estate family online shopping weekly earnings deloitte culture future of work ease of travel new office housing growth divorce rain forecast Res Vis generation Z wealth and income distribution cooking eliane miles energy census 1968 REIV National Conference global generations TDE generations hopes capital cities etiquette entrepreneurs of today Education Future Forum social life income Aussie Engineering Manager communities learn goal 2016 education sector property market Merry Christmas futurist lalor park dare to dream Bathburst career easy rider Sydney Australian schools ideas thought leadership mateship media release urban going out trends of 2016 toys Tuesday Trends cars typical australian keynote speaker society trends relational demographic trends customer huffington post cancelling plans workplace aged care JOMO insight 40 million cancel plans aged care puzzle australian communities trends report January 26th university degree royal baby panel food facts 24 million goals financial schools students Australians meetings DESTEL school satisfaction case study Territory motivate event mobile PSI sustainable WA growing population domestic affordable Social Trend trends analyst affordability rule keeper Northern Territory recap ultimo conference presentation stay home results education mining boom cartodb area states survey design healthy future trend keynote ACF 2016 princess charlotte future-proof wages media commentary ABS innovation interactive real Tasmania emerging generations long weekend transport Births wage World Water Day networking follow national wealth Real Estate Institute of Victoria education research christianity shopper's pick winter blues ipswich Christmas presents acf15 2012 tips megatrends jobs local communities visual organisational culture learning poor high school consumerism winter research visualisation staying in research pack google for education residents Channel Seven focus groups suburbs tattoos wellbeing salary consumer Caregiver resource ethnography selfie 23 million public speaking hello fresh Adelaide hobart Wagga Wagga insights safe 2015 events city 24,000,000 Kirsten Brewer kate middleton daily commute business Australian Census monarchy dessert Valentine’s Day social shifts sunburnt country paying to work tertiary education omnibus sun brand survey forum professional religion greatness children McCrindle Speakers market research analysis earning schools conference rich cash news optus newspaper menai house price suburban living internet world youth day Duchess of Cambridge Western Australia engage capital city celebration population growth holidays village perth demographic land of the middle class social trends Northern Beaches Christian School friends women mythbusting high density living plans 10 years church parenting waverton office student potts point intern tuesday public holiday year 7 know the times SMSF social enquiry middle class millionth baby name trends fears buildings slideshare daily telegraph cold poker master work mates couple supply and demand research data suburb 2020 responsive researcher Australian Dream mccrindle Tuesday Trend South Australia Netflix manly future trends of 2017 in the media household community engagement home renter of the future prince george IT Specialists FOMO father's day tea fresh government state cost holiday university Sydney keynote speaker generation Australian Bureau of Statistics bureau business index financial future men sector wide resilience happiness population weather Deaths friendship environment award christmas Crime Rates data analyst hills shire optus my business awards Word Up Australian communities New Zealand social research Royals litter wealth and income Gen X marrickville sydney speaker mortgage grandparents group Assistant Store Manager communications list gold coast sydney event renting post rationalism research services social researcher jobs of the future equip royal influence faux-cilise Queensland forecasting social commentary urban taskforce young people national crime rates households research woolworths baby sydneysiders New South Wales Australian Home victoria Wellington Australian Trends society owning a home Wodonga Melbourne royal identity leadership workshop alpha housing trends average aussie environmental scanning teachers education future report mover and shaker Myth English ageing 2014 authenticity Hornsby Shire Council bondi global financial crisis narcissism future proofing generation alpha geomapping debate experience brisbane earnings Australia Day 2017 tableau wolloomooloo online 1975 social media marriages not-for-profit Population Clock social researchers careers personalities storytelling internships Australian Communities Trends graphs ageing population relevant socialites non profit February 16 The ABC of XYZ water pharmacy Channel 7 anzac commute conference speaker seasons millennials economic mccrindle in the media millenials Christmas lunch gen z generational trends ashley fell divorce rate proactive Northern Beaches educhat education future baby name predictions social impact "know the times" baby names product investing rising house prices school students new york times property price infographic wall ACT organisations increasing densification dream statistics learning styles teach engagement staff optimistic earn Financial Planning Association of Australia FPA balance group session norwest New Zeland trends speakers mccrindle tea child care faux-cilising social analysis home ownership national private wealth vegetarian gen alpha rental stress outsourcing publication Scouts teacher Canberra Christchurch CBD shopping rent personal growth moreton bay study financial independence collaborative educated school social lives digital cost of living Australian demographics workforce mentor australian communities forum financial dreams criminal click names australians staying home more Northern beaches Event medicine youth workshop Charlotte in depth interviews community cancelling event life rise of local volunteers challenge NSW housing moderators guide cloudy days socialising investor sports DIY dreaming charity visualisation learner Kiwi house price rise Aussies professional development professional speaker program focus group Australia Day media communicate social SA technology participants demographer economy blaxland change skills repayments Queensland: QLD wedding politics australian social research darwin Generation Y sector emerging technologies work the changing face of baby name video emerging trends living trend tuesday teleworking youth unemployment marriage spend EFF investment sector wide study sydneycity housing affordability curiosity media activity builders 1980 Financial Planning Week retirement internship offenders entrepreneurial community event priorities young australians students Generation X Do It Yourself budget work-life high density future of education Research Executive System's Architect population map families ACF clothing communication office space marketing The Daily Edition wealth distribution Love pyrmont home owner house prices parents

Archive