Bringing Research Data to Life

Thursday, March 10, 2016

Last week Mark delivered the keynote address at the Tableau Data Conference 2016 on Bringing Research Data to Life. Here is an excerpt of his presentation:

Management expert Tom Peters is well known for his phrase “What gets measured gets done.” But we could add to that: what gets visualised gets read. What gets effectively communicated gets acted upon!

That’s why research is at its best when it tells a story, when it paints a picture, when it’s visual, when it’s research you can see.

World’s-best research will only spread as far as the look of it allows. World-changing data will have no impact unless it is well designed. World-class information will remain unshared unless it is easily understood.

Here at McCrindle, we’re social researchers. But in many ways we’re all social researchers. We all observe our society, study the patterns, and draw insights and conclusions from what we see.

But more than that. We’re all visual researchers. We gather information from what we see, we gather data from what we observe. It is the research that we see that we respond to best. When making decisions, it is the visual cues which guide us. Wear marks in grass show the most popular path, a show of hands, the length of a queue- these are visual research methods we employ to make decisions.

We live in a visual world. Languages are not universal but symbols are. Pictures not statistics connect across the generations.

And so we’re moving from an information era to an infographic era. In a world of big data- we need visual data.

It’s called reSEARCH for a reason, They’re called inSIGHTS on purpose, it’s more about visuals that tables, graphics not just analytics – you’ve got to see it before you can act upon it! Inaccessible research in the form of statistical tables and lengthy explanations won’t transform organisations.

Statistics should be fun- like animation. People should be able to play with data. Research reports should not sit on shelves but be interacted with, and shared on social media, or printed on book marks or beamed onto buildings.

Big data doesn’t have to be boring data!

Data is too important to be left in the hands of statisticians alone. Research needs to get beyond the researchers. We’re in an era of the democratisation of information. For this to be realised, big data has to be set free- and research has to be made accessible to everyone.

Research methodologies matter. Quality analysis is important. But making the data visual, creating research that you can see, ensuring the information tells a story - that’s absolutely critical.

Research that makes a difference has to be seen with the eyes of your head as well as the eyes of your heart. It makes sense rationally, and connect with it viscerally.

It’s about turning tables into visuals, statistics into videos and big data into visual data.

But research can’t be applied until it’s been understood.

It needs to be seen not just studied.

And until the last excel table has been transformed there’s work to be done.


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.



Sydney: One City, 300 Cultures

Friday, January 15, 2016

Sydney, a city which will soon reach 5 million people, is Australia’s most culturally diverse capital with over 2 in 5 Sydneysiders born overseas. Over half of all Sydney’s population have both parents being born overseas and over 40% speak a language other than English.

According the Australian Bureau of Statistics Census data, Sydney is comprised of people from over 220 countries and significant sub-regions, with over 240 different languages spoken and residents identifying with almost 300 different ancestries.

So which areas of Sydney are the most diverse, and what suburbs have the strongest connections to various cultures?


Explore Sydney in all its cultural diversity below, where you are able to select any country, language and ancestry and see where people with those characteristics choose to call home within Sydney, or simply click on your area on our McCrindle Tableau map to reveal your area’s profile!


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


communication Love entertainment event demographic transformations rent tv Generation X mortgage new york times budget learning styles royal family social shifts 1968 2014 rain Queensland outsourcing group Australia Day woolworths work mates meals millennials "know the times" affordable 2013 Valentine’s Day Crime Rates Assistant Store Manager google for education 23 million Kirsten Brewer financial South Australia in the media marriage forecasting data visualisation news REIV National Conference teachers conference speaker optus my business awards logan retirement holidays eliane miles vegemite christianity social trends McCrindle Speakers housing market language trend tuesday social media learn mateship trends of 2017 society trends not for profit easy rider Financial Planning Association of Australia high density WA celebration future of education slideshare community sydneycity increasing densification organisations gold coast shopper's pick hopes snapshot relevant program REIV Conference cancelling event generational trends holiday workforce recap couple focus group teaching ashley mckenzie cooking paying to work emerging trends student shopping sentiments 24 million marrickville happiness ethnography wealth and income distribution generation Z study manly training financial dreams participants wages baby names schools students Sydney sunburnt country HSC group session follow sector responsive Do It Yourself engagement presentations royal baby workshop tea social ABS GPO urban living rising house prices dare to dream social lives baby Christmas season motivate intern lifestyle entrepreneurial wealth and income mccrindle resilience middle class environmental scanning renter of the future entrepreneur hills shire moreton bay social researchers PSI divorce rate non profit New Zealand daily commute perth thought leadership Population Clock demographic trends online households research visualisation global financial crisis economic events innovative internet Australian Bureau of Statistics omnibus growing population CBD friendship cultural diversity easter monarchy research Netflix local Melbourne high density apartments nfp communications parenting future Christmas presents financial future national private wealth average aussie optus Births Australians living rise of local business index employers spend environment research services Word Up wealth know the times Gen Y equip ACF 2016 2016 professional acf15 Engineering Manager social commentator Kiwi ease of travel sydneysiders politics brands Western Australia ACT learning litter population milestone typical australian city wedding australian communities forum school education education sector gen z sector wide futurist Res Vis youth unemployment curiosity friends Australian demographics princess charlotte crime marriages demographer personalities sports conference qualitative research Financial Planning Association religion alpha year 7 poker master newspaper networking high school house price small business Queensland: QLD society local communities digital goals cloudy days identity education future report socialising the changing face of world youth day twentyseventeen housing affordability engage dessert census eliane Australian Families anzac cancel plans long weekend finance Territory online shopping annual income rich Social Trend Charlotte crows nest etiquette social commentary state define public speaking Aussie high density living investor government going out leadership Channel 7 mobile jobs of the future national wealth February 16 cancelling plans cars hornsby facts faux-cilise capital cities employment 24,000,000 New Zeland urban living index housing trends Wellington analysis food buildings winter blues affordability trend families generation alpha Financial Planning Week JOMO sun publication investment baby name teacher video Australia Day 2017 trends coffee IT Specialists learner students life dreaming fears prince george area System's Architect DESTEL residents 40 million NT media optimistic hobart global mythbusters transport toys internships daily telegraph Canberra youth urban emerging technologies ultimo innovation ageing population media release selfie FPA weather names global generations culture income summer plans parents Australian Trends trends of 2016 volunteers Australian schools google baby boomers change debate faux-cilising lalor park royal influence Tasmania tattoos survey design townhouses tips Christmas lunch unaffordable case study economy sydney event house prices presentation shifts staff faux-ciliser overcast megatrends relational 1975 Education Future Forum social research tuesday Generation Y shbc safe insights World Water Day home owner baby boom goal NSW Northern Territory waverton professional development future-proof potts point teleworking Bathburst teach millenials visualisation university emerging generations energy educhat huffington post data Northern beaches Event mccrindle tea education research workplace culture moderators guide jobs home deloitte debt darwin work conference presentation 2015 consumer EFF suburb Duchess of Cambridge 1994 Christchurch statistics divorce vegetarian wealth distribution young australians mother's day priorities household commute weekly earnings ACF charity sustainable dream criminal research data quote professional speaker land of the middle class cold winter product school satisfaction Geoff Brailey media activity work-life survey thrive bondi organisational culture 2012 social analysis Adelaide social researcher blaxland ideas national crime rates baby name trends Sydney keynote speaker results focus groups greatness capital city Research Executive states collaboration TAS VIC leader SA gen alpha Hornsby Shire Council Australian communities water Wagga Wagga workplace children population social enquiry community event resource population map wolloomooloo renting tableau career Channel Seven brand kate middleton communicate skills house Australian Communities Trends experience rental stress post rationalism mentor Gen X technology socialites cash seasons mythbusting insight click public holiday stay home real social life 10 years grandparents consumerism The Daily Edition ashley fell christmas property price cartodb family personal growth mining boom not-for-profit women careers educated generation child care offenders brisbane New South Wales proactive australian social research Scouts property Tuesday Trend Myth owning a home urban taskforce home ownership 1980 in depth interviews geomapping community engagement speakers challenge marketing domestic church wellbeing market research infographic property market world Merry Christmas panel visual cost of living award stats sunny days earnings trends analyst fresh housing australia internship keynote australian communities trends report financial independence gender English hello fresh interactive narcissism January 26th future proofing baby name predictions salary graphs Australian Dream education future Royals customer village communities aussie culture future of work Northern Beaches social change researcher business demographics report Northern Beaches Christian School entrepreneurs of today suburban living collaborative generations housing growth tertiary education suburbs poor population growth Australian Census unemployment university degree authenticity The ABC of XYZ data analyst earn menai australians staying home more social impact Tuesday Trends rule keeper victoria research pack 2020 media commentary Wodonga cost future proof royal forum brand experience mccrindle research keynote speaker clothing school students sydney speaker repayments schools apartment father's day millionth staying in DIY men young people Aussies builders mccrindle in the media neutral bay Real Estate TDE pyrmont sector wide study Caregiver mover and shaker Real Estate Institute of Victoria Mark McCrindle Australian Home list low density year 12 leadership workshop balance NEETs demographic ipswich 2017 Deaths FOMO growth