Sector Wide Not-For-Profit Study

Friday, May 29, 2015

The not-for-profit sector in Australia is at the very heart of our community and shapes and facilitates the values and spirit of our nation. From organisations that provide care and assistance to our nation’s most vulnerable, to those dedicated to providing aid and development overseas, to those who provide animal welfare, promote environmental causes, administer social welfare, and create community and belonging for Australians, the not-for-profit sector has an immeasurable impact on our society.

At McCrindle we conduct comprehensive research for many not-for-profit organisations. In these times of significant demographic growth, intergenerational transitions, rapid technological advancements and social change, the not-for-profit sector is faced with significant challenges in engaging with the new generations of supporters, identifying the most effective communication mediums and messages, understanding brand engagement and retention journeys of supporters and shaping a culture internally and externally to attract, engage and retain staff.

These trends are impacting the entire sector, and so the Australian Community Trends research study provides the opportunity for the sector as a whole to gain an understanding of the changes and practical strategies to respond.

Through conducting an industry wide study, participating organisations will benefit from the aggregated data which will identify trends and provide a comprehensive framework for understanding the behaviours of Australians when it comes to engaging with not-for-profits. Participating organisations receive their own data which can be then benchmarked against the national data. As well as adding significant breadth and depth to the strength of the research, this collaborative approach to an industry wide study will also provide valuable thought leadership material which will promote the work of the sector as a whole. The combined approach also allows for significant research to be conducted for organisations at a fraction of the price of a standard research project.

Partnering with McCrindle for this inaugural Australian Community Trends study is R2L, one of Australia’s leading not-for-profit fundraising and advertising agencies who bring a wealth of experience and expertise in helping not-for-profits strategically engage with their stakeholders.

More about the Australian Community Trends national study can be found here.

In summary, the research will involve 4 stages:

  1. A Nationally representative survey of 1,500 Australians which covers the key giving behaviours and awareness of organisations.
  2. Four qualitative focus groups will be run to expand on the survey findings and to provide greater context for them.
  3. A supporter survey will be run of your donors and their perspectives on giving, communication, future engagement.
  4. A survey of your internal stakeholders will be run including leaders and staff in your organisation to better understand their position on some of these issues.


For more information about the study please click here or contact Kirsten Brewer on (02) 8824 3422 or kirsten@mccrindle.com.au


Top 5 tips for survey design

Tuesday, May 26, 2015

At McCrindle we are well known for conducting relevant, world-class and cost effective research, and importantly, communicating the insights in innovative, useable ways.

Here are our top 5 tips for effective survey design:

  1. Clearly explain the purposes of the research
  2. Respondents will only answer questions if they think they are relevant or make sense to be asked. Explain the purpose of the research from the outset and respondents will be more comfortable answering because they will understand the context.

  3. Order questions intentionally
  4. Make sure the questions flow logically. Ease respondents into the survey but also ask the most important questions first as these are more likely to be answered. If it is a long survey or if there are lots of topics make visible headings and include a progress bar so respondents know how long they have to go.

  5. Be clear and explain
  6. Try to decipher the clearest and most simple way to ask each question. This may mean defining difficult words, laying out the timeframe the question refers to or giving instructions on how to fill in the question if it is unclear.

  7. Unweighted questions
  8. Try not to weight your questions to a particular side, e.g. avoid leading questions such as ‘Do you agree that Australia should become a republic?’

  9. Edit and then edit again!
  10. Make sure you proof your surveys, check the validation and logic. Do a survey preview several times to check everything works and then send it to a colleague to do the same.


For more information:

To find out more about our omnibus survey please download our McCrindle Omnibus Solutions Pack for more information:

The next omnibus is coming up, final questions are due on the 5th of June and the results will be sent to you on the 12th of June.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

ethnography Word Up states cancel plans video millenials annual income presentations cartodb consumerism crows nest ultimo national wealth the hills Australians aussie culture global year 12 System's Architect engage marriages Do It Yourself staying in Territory research visualisation SA IT Specialists marriage analysis conference australia moreton bay New Zeland workplace culture train baby name trends university not for profit data visualisation wedding sunny days communication small business living social commentator ashley fell salary Population Clock 1980 HSC Social Trend entrepreneurs of today VIC debate Canberra news tuesday Work place not-for-profit home ownership mccrindle tea survey debt energy Channel 7 data analyst belief monarchy ACT pharmacies wealth and income distribution media commentary optus experience cancelling event easter meals forum property demographic transformations tertiary education households NSW divorce rate easy rider demographic trends parenting marketing huffington post economic local storytelling mother's day graphs urban living TDE high density apartments educhat buildings sydneysiders award winner SMART women cold food Hills Shire Council New Zealand city media priorities census results program renter of the future poor baby names Australia Day vegemite ageing population business performance commuters darwin case study house prices FPA careers national crime rates researcher affordability "know the times" house price rise school motivate research Assistant Store Manager demographics statistics challenge winter blues home GPO REIV Conference the changing face of 24,000,000 young australians report February 16 language sunburnt country Real Estate Kirsten Brewer finance Gen X year 7 sports Melbourne alpha Queensland authenticity healthy future generation Z education future report urban communications mining boom presentation Love royal population milestone Australia Day 2017 rental stress Deaths Northern Territory urban living index Real Estate Institute of Victoria work residents neutral bay cost culturally diverse South Australia schools Christmas lunch demographer Australian Census pyrmont capital city January 26th house price tips clothing Australian Bureau of Statistics future of education Births weather social trends mentor investor aged care puzzle staff English training jobs land of the middle class earn participants equip skills market research online shopping Myth work-life changing face of sydney middle class Sydney keynote speaker transport gen alpha sydney hills environmental scanning social commentary aged care society wealth and income 10 years social real trends research services mobile vegetarian deloitte community engagement optus my business awards gen z church the average aussie study global generations Generation X professional housing affordability norwest 2017 megatrends cultural diversity recap home owner christian research data change innovation survey design low density wolloomooloo suburbs perth DIY crime social analysis census fail Channel Seven New South Wales generational trends bus generation alpha christianity brand shopping wellbeing millionth JOMO Tasmania ipswich visual engagement omnibus winter baby name predictions offenders world youth day balance Wellington shopper's pick brands friends outsourcing curiosity budget professional services PSI financial future emerging trends baby ABS 2016 census spirituality school students Wagga Wagga safe Australian Dream wages #censusfail TAS teacher newspaper conference presentation Education Future Forum rising house prices capital cities victoria teleworking focus groups quote Valentine’s Day trends of 2016 australians staying home more optimistic 2015 demographic mccrindle research thought leadership Financial Planning Association of Australia leadership workshop financial independence social media men cars Generation Y prince george personalities 23 million relational Sydney house Northern Beaches Christian School world personal growth non profit VET sector local communities increasing densification income politics mover and shaker average aussie culture Adelaide collaborative family teach workshop Australian schools focus group social life Royals SMSF seasons workplace shifts daily commute 24 million selfie mythbusters emerging generations office space learner organisational culture townhouses leadership mythbusting financial forecast global financial crisis know the times coffee future-proof customer baby names report forecasting summer relevant high density living technology Kiwi infographic wall potts point internship long weekend weekly earnings dream Gen Y waverton sector wide narcissism 1975 new office housing growth NBRS Architecture financial fears domestic social issues click learning Geoff Brailey daily telegraph education research keynote visualisation divorce ease of travel families celebration socialites typical australian population growth housing generation growth university degree suburb fresh repayments royal influence dreaming cancelling plans cloudy days faux-ciliser Mark McCrindle goals sector wide study interactive travelling stay home award panel census trends analyst Australian Families World Water Day 2016 networking spend Australian Trends goal CBD census 2016 digital rich hornsby intern water anzac entrepreneur Caregiver proactive social lives rise of local social research baby name child care insights unaffordable Tuesday Trends conferences community Wodonga identity list 2012 housing market internships entertainment environment eliane Australian Communities Trends rent menai Australian Home follow mortgage career educated Aussie business entrepreneurial keynote speaker office opening student research report Sydney Hills Business Chamber the australian dream tattoos Netflix ferry Financial Planning Week in depth interviews media release social impact 2016 census results urban taskforce financial dreams supply and demand communities life australian communities forum mccrindle in the media sydneycity jobs of the future consumer trends of 2017 eliane miles going out property price Australian demographics Aussies FOMO resource collaboration acf15 employers research pack hopes cost of living breakfast The Daily Edition VET blaxland event brisbane greatness household earning sun litter sentiments grandparents emerging technologies rain hills shire snapshot mateship moderators guide millennials gender youth cooking ACF Northern beaches Event post rationalism national private wealth Skilling bureau communicate social researchers the hills shire dare to dream religion manly hobart village contiki faith infographic speakers mccrindle paying to work Res Vis Crime Rates new york times logan professional development charity futurist community event commute group session baby boomers lalor park children social shifts baby boom thrive Bathburst earnings Duchess of Cambridge online sydney speaker teachers gold coast bondi wealth distribution future of work ACF 2016 Charlotte fears internet sydney event 2013 learning styles business index Queensland: QLD workforce economy travel education sector father's day investment public speaker growing population school satisfaction princess charlotte kate middleton etiquette insight Research Executive events twentyseventeen Andrew Duffin overcast 2014 royal family unemployment Scouts data group ideas owning a home social change social researcher faux-cilise royal baby suburban living schools students toys builders dessert australian social research property market social enquiry 1994 socialising generations qualitative research Western Australia sustainable ageing investing car The ABC of XYZ geomapping happiness lifestyle McCrindle Speakers Christmas season stats public speaking office retirement christmas REIV National Conference pharmacy students population map education future education professional speaker tv faux-cilising future NT Northern Beaches poker master google baby names australia report Australian communities NEETs housing trends friendship criminal Hornsby Shire Council work mates public holiday couple affordable story holidays government high school grave decision nfp ashley mckenzie James Ward future proofing teaching wealth population NBRS DESTEL Macquarie University brand experience young people trades names woolworths tea Christmas presents hello fresh future proof 1968 volunteers 2020 conference speaker media activity apartment responsive resilience renting tableau plans define in the media product cash publication Merry Christmas WA results innovative society trends holiday employment Australian Population sector Engineering Manager Vocational education parents google for education leader 40 million learn rule keeper EFF medicine marrickville Christchurch shbc Financial Planning Association organisations slideshare area Tuesday Trend facts high density trend wage trend tuesday state youth unemployment sydney metro australian communities trends report meetings

Archive