Sector Wide Not-For-Profit Study

Friday, May 29, 2015

The not-for-profit sector in Australia is at the very heart of our community and shapes and facilitates the values and spirit of our nation. From organisations that provide care and assistance to our nation’s most vulnerable, to those dedicated to providing aid and development overseas, to those who provide animal welfare, promote environmental causes, administer social welfare, and create community and belonging for Australians, the not-for-profit sector has an immeasurable impact on our society.

At McCrindle we conduct comprehensive research for many not-for-profit organisations. In these times of significant demographic growth, intergenerational transitions, rapid technological advancements and social change, the not-for-profit sector is faced with significant challenges in engaging with the new generations of supporters, identifying the most effective communication mediums and messages, understanding brand engagement and retention journeys of supporters and shaping a culture internally and externally to attract, engage and retain staff.

These trends are impacting the entire sector, and so the Australian Community Trends research study provides the opportunity for the sector as a whole to gain an understanding of the changes and practical strategies to respond.

Through conducting an industry wide study, participating organisations will benefit from the aggregated data which will identify trends and provide a comprehensive framework for understanding the behaviours of Australians when it comes to engaging with not-for-profits. Participating organisations receive their own data which can be then benchmarked against the national data. As well as adding significant breadth and depth to the strength of the research, this collaborative approach to an industry wide study will also provide valuable thought leadership material which will promote the work of the sector as a whole. The combined approach also allows for significant research to be conducted for organisations at a fraction of the price of a standard research project.

Partnering with McCrindle for this inaugural Australian Community Trends study is R2L, one of Australia’s leading not-for-profit fundraising and advertising agencies who bring a wealth of experience and expertise in helping not-for-profits strategically engage with their stakeholders.

More about the Australian Community Trends national study can be found here.

In summary, the research will involve 4 stages:

  1. A Nationally representative survey of 1,500 Australians which covers the key giving behaviours and awareness of organisations.
  2. Four qualitative focus groups will be run to expand on the survey findings and to provide greater context for them.
  3. A supporter survey will be run of your donors and their perspectives on giving, communication, future engagement.
  4. A survey of your internal stakeholders will be run including leaders and staff in your organisation to better understand their position on some of these issues.

For more information about the study please click here or contact Kirsten Brewer on (02) 8824 3422 or

Top 5 tips for survey design

Tuesday, May 26, 2015

At McCrindle we are well known for conducting relevant, world-class and cost effective research, and importantly, communicating the insights in innovative, useable ways.

Here are our top 5 tips for effective survey design:

  1. Clearly explain the purposes of the research
  2. Respondents will only answer questions if they think they are relevant or make sense to be asked. Explain the purpose of the research from the outset and respondents will be more comfortable answering because they will understand the context.

  3. Order questions intentionally
  4. Make sure the questions flow logically. Ease respondents into the survey but also ask the most important questions first as these are more likely to be answered. If it is a long survey or if there are lots of topics make visible headings and include a progress bar so respondents know how long they have to go.

  5. Be clear and explain
  6. Try to decipher the clearest and most simple way to ask each question. This may mean defining difficult words, laying out the timeframe the question refers to or giving instructions on how to fill in the question if it is unclear.

  7. Unweighted questions
  8. Try not to weight your questions to a particular side, e.g. avoid leading questions such as ‘Do you agree that Australia should become a republic?’

  9. Edit and then edit again!
  10. Make sure you proof your surveys, check the validation and logic. Do a survey preview several times to check everything works and then send it to a colleague to do the same.

For more information:

To find out more about our omnibus survey please download our McCrindle Omnibus Solutions Pack for more information:

The next omnibus is coming up, final questions are due on the 5th of June and the results will be sent to you on the 12th of June.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


award winner budget trends of 2016 thrive university degree travel communicate australians staying home more unaffordable economy sector educhat investor participants fresh future of education Australian schools professional development goal communities family young people tertiary education Scouts 2015 tea australia aussie culture research data population growth sunburnt country housing trends eliane careers TDE potts point future public holiday mateship Tuesday Trend capital cities shopping VET sector Do It Yourself professional services school 10 years local professional speaker population milestone annual income future-proof entertainment Australian Trends media mobile ultimo purpose cost of living earnings focus group millennials global debt twentyseventeen innovative New Zeland click slideshare area social researcher Deaths group English urban cultural diversity customer NBRS ease of travel mining boom holidays Channel 7 Queensland: QLD employment rich intern average sydneysider ethnography education JOMO Work place Myth vegemite aged care puzzle financial future wellbeing world youth day social analysis social media relational organisations 24 million REIV Conference food mythbusting google for education hopes youth unemployment easy rider house price Gen Y IT Specialists bondi Australian communities 2016 digital #censusfail urban taskforce in depth interviews The ABC of XYZ energy residents sydneysiders qualitative research CPI social commentary society trends resource January 26th acf15 visualisation high school optus baby boom workforce poker master Tuesday Trends internship millenials average aussie training know the times Australian Dream renter of the future Skilling workshop bus apartment engage stay home micro apartments define Australian Bureau of Statistics Northern beaches Event future proof urban living couple overcast crime quote wolloomooloo Canberra generational trends census 2016 news financial fears state Wodonga analysis schools year 7 census the average aussie growing population financial property market pyrmont outsourcing celebration volunteers parenting personal growth divorce gen z Western Australia property Crime Rates royal influence rain australian social research language households weekly earnings 24,000,000 weather sydney event Res Vis Christchurch Christmas lunch Bathburst Mark McCrindle suburban living community identity apartments trend ipswich speakers breakfast James Ward cash norwest mortgage capital city cancel plans long weekend workplace culture narcissism millionth commuters global financial crisis optus my business awards insight father's day spend world study career urban living index teleworking social shifts manly presentation culture REIV National Conference church jobs of the future gold coast Australians winter property price ABS Christmas season New South Wales learning styles CBD internships McCrindle Speakers friendship stats education future jobs trends of 2017 high density rising house prices faith sydney speaker cooking cancelling plans product NBRS Architecture affordability finance 40 million faux-cilising shopper's pick Social Trend staff Channel Seven economic sentiments demographer data analyst teach daily commute online shopping non profit wage conference presentation travelling social impact social enquiry contiki The Daily Edition goals optimistic earning education future report grandparents collaboration mccrindle tea generation alpha Aussies new office results staying in forecasting cloudy days Australian demographics wages Northern Beaches Christian School forum Sydney keynote speaker Hornsby Shire Council city housing affordability trend tuesday Gen X low density dare to dream publication commute Real Estate Institute of Victoria home ownership social issues thought leadership woolworths housing growth media activity not-for-profit princess charlotte monarchy increasing densification Geoff Brailey house lifestyle research services keynote young australians government TAS social lives Financial Planning Week Territory NT Aussie story Christmas presents Adelaide FOMO transport recap award marriages lalor park demographic trends Hills Shire Council WA Engineering Manager going out Australian Home ashley mckenzie meetings Generation X blaxland 1968 technology Australian Communities Trends financial independence NSW infographic keynote speaker Wellington debate socialites clothing rent NEETs sector wide the hills Population Clock students World Water Day marriage skills baby name real 23 million Financial Planning Association office opening Melbourne huffington post education sector Australian Census not for profit daily telegraph life GPO wealth children business index motivate demographics townhouses Charlotte names faux-cilise ACT shopping centre Australian Population gender demography education research sydney hills Kirsten Brewer facts financial dreams statistics leadership train Northern Territory generation February 16 anzac priorities work sydneysider new york times work mates suburb home owner Education Future Forum insights infographic wall events Love population map authenticity marketing ACF networking Andrew Duffin ferry change Vocational education religion tableau aged care event fears bureau dessert research the changing face of snapshot national private wealth hobart proactive teaching builders Caregiver women video 2016 census Wagga Wagga parents cartodb kate middleton workplace cancelling event mccrindle in the media learn housing trends educated Macquarie University prince george Financial Planning Association of Australia offenders survey design gen alpha domestic spirituality future of shopping teacher emerging generations Australian Families baby social commentator criminal ageing population housing market sydneycity sun salary social future proofing Sydney Hills Business Chamber brand SA national wealth rise of local forecast average Australian office space buildings land of the middle class hello fresh entrepreneurial dreaming middle class ACF 2016 hornsby curiosity impact investment teachers meals data Northern Beaches sports etiquette hills shire graphs faux-ciliser brisbane sustainable 2012 internet environment 2013 repayments neutral bay research visualisation royal family post rationalism PSI moderators guide seasons ideas year 12 omnibus renting emerging trends ageing winter blues public speaker living SMSF charity christian communications society university retirement eliane miles consumer report politics vegetarian newspaper student victoria divorce rate pharmacy changing face of sydney future of work the australian dream marrickville wealth distribution market research 1975 village list online men organisational culture sydney metro VIC poor personalities healthy future data visualisation Births EFF socialising consumerism household social change resilience unemployment selfie car conferences local community sunny days australian communities forum entrepreneurs of today shbc business performance Assistant Store Manager baby names report royal typical australian australian communities trends report case study Valentine’s Day perth community engagement experience friends census fail program grave decision population VET crows nest suburbs local communities balance innovation darwin mover and shaker plans research report mythbusters school satisfaction Research Executive social life earn "know the times" follow menai Real Estate DIY brand experience cica social research Generation Y tips work-life high density living high density apartments Kiwi 2016 census results business demographic transformations pharmacies emerging technologies 2020 visual Tasmania sector wide study South Australia families social trends moreton bay New Zealand rental stress school students office dream engagement wedding medicine tuesday owning a home toys baby names cold mccrindle research growth logan collaborative DESTEL house price rise easter Merry Christmas SMART cost the hills shire public speaking holiday safe micro waverton belief paying to work in the media Australia Day 2017 global generations cars geomapping tattoos rule keeper google HSC litter equip communication media commentary deloitte child care social researchers learning coffee Australia Day responsive brands leader mccrindle employers generation Z affordable home house prices baby boomers summer survey 1994 baby name predictions entrepreneur relevant culturally diverse community event interactive leadership workshop ashley fell mentor baby name trends investing baby names australia report christianity census results presentations focus groups research pack learner happiness national crime rates SRE trades researcher Netflix small business supply and demand 2014 1980 christmas media release states Queensland Duchess of Cambridge youth professional Word Up futurist challenge income greatness Sydney wealth and income conference 2017 shifts alpha royal baby nfp environmental scanning wealth and income distribution megatrends trends analyst panel System's Architect tv demographic Royals mother's day schools students water group session generations conference speaker storytelling FPA