New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


organisational culture households cultural diversity cold darwin demographic trends emerging trends food bank qualitative research intern housing affordability neutral bay low density jobs career Births divorce holidays spirituality keynote money the hills not for profit research English housing trends cica house prices learn couple baby boom millennials investor social issues socialites ideas daily commute resource generation alpha urban living index mortgage young people VET wellbeing economic TEDx workshop home owner bus newspaper learner hello fresh 2020 middle class rental stress rising house prices Christmas season teleworking GPO educhat authenticity award investing event schools students analysis tuesday sentiments 1975 Research Executive income facts coffee lovers Canberra cancelling plans ultimo moderators guide online christianity ACF 2016 presentations baby names national crime rates stay home PSI trends trend apartments Wagga Wagga volunteering data younger generations national wealth media activity group cloudy days sydneysider debt dare to dream research services SMSF Lower Hunter Region news optus parenting australian communities forum curiosity travelling student growth of sydney criminal marriage eliane Sydney’s south west Australia street australia princess charlotte engage know the times suburb purpose housing generations financial fears JOMO technology long weekend bureau care support ipswich father's day commute Royals buildings speakers australian community trends report Netflix baby names australia report 1994 pharmacies demographic transformations TDE Gen X ageing population mobile thrive volunteer wolloomooloo medicine salary February 16 work families REIV Conference employment social research high density apartments program DIY infographic wall Adelaide shopping centre suburban living challenge showreel school Kiwi post rationalism mentor high density living census data office opening insight results award winner Christchurch commuters Caregiver hopes financial future urban resilience Australian Families consumerism teaching baby name predictions investment innovative outsourcing identity 24,000,000 Christmas presents growth infographics school students school satisfaction SRE generation Z meetings 2012 mccrinlde acf15 poor Valentine’s Day commuting The ABC of XYZ wedding litter mining boom cancelling event graphs personalities Australian demographics village megatrends click australian royal influence energy generational trends paying to work economy communication futurist christian summer training events financial dreams optimistic media release teach networking community engagement names gen alpha rain McCridle mover and shaker FOMO communicate visualisation NT trades house living Western Australia social analysis royal cultural diveristy micro apartments christmas australians staying home more entertainment social impact wealth inequality Geoff Brailey sector wide land of the middle class educated New South Wales potts point Scouts brisbane emerging technologies Kirsten Brewer small business millenials list participants sydney hills ageing real New Zeland toys healthy future mother's day world youth day local community contiki gig economy Australian Trends easter professional services forecasting publication Sydney Hills Business Chamber Northern Territory sydney speaker Deaths employmer panel holiday Northern Beaches Christian School Northern beaches Event suburbs entrepreneurial average aussie research data ACT Report mythbusters Channel 7 workplace education future report lalor park apartment 2016 census life dreaming seasons Channel Seven recap rich Lower Hunter census fail selfie renter of the future chairty Mount Annan-Currant Hill speajer study shopping Queensland proactive education shopper's pick social shifts trends of 2016 omnibus goals mccrindle conference deloitte increasing densification 10 years faith sydneycity greatness etiquette slideshare owning a home social commentary presentation future of education 40 million World Water Day wealth and income future-proof quote hobart growing population mccrindle research DESTEL townhouses clothing #censusfail engagement Financial Planning Week report states Christmas lunch census wealth and income distribution australian social research Assistant Store Manager demography work-life manly cancel plans business Performance Sentiment Index organisations google for education future Word Up motivate NBRS Architecture new office ease of travel storytelling Hunter Valley census 2016 Australian schools financial professional speaker supply and demand social enquiry shifts data analyst public holiday social researcher youth cartodb Mark McCrindle in the media emerging generations offenders story poker master hornsby teacher ferry typical australian social huffington post demographic home ownership year 12 marrickville product social media conference presentation sustainable Elderslie-Harrington park social trends tattoos WA norwest Australian community trends education sector keynote speaker consumer System's Architect McCrindle Speakers future of work residents household speakers pack research on coffee 23 million researcher trends of 2017 environment tips non profit TED talk dessert urban living mythbusting research Willowdale cooking the hills shire mateship woolworths new york times sports cash royal family Skilling January 26th wealth Andrew Duffin Gen Y faux-ciliser skills staying in australian communities trends report menai employers child care winter blues social analyst friendship finance Hills Shire Council Duchess of Cambridge office space easy rider donation goal New Zealand Generation Y experience sunny days forum Cobbitty-Leppington giving South Australia perth NSW screenage business index capital city local communities royal baby cost of living monarchy ethnography fresh affordability Work place area Australian Dream social lives REIV National Conference 2014 What is food insecurity? repayments prince george brands coffee safe Res Vis not for profit snapshot leadership workshop professional eliane miles TAS society trends women breakfast employmee research pack vegetarian high school conferences Australian Bureau of Statistics 2015 FPA winter rise of local entrepreneur visual city donate car Macquarie University baby name social commentator aged care tertiary education high density case study Myth property renting James Ward society shbc Real Estate Institute of Victoria TED aussie culture dream grandparents Sydney keynote speaker world 2016 census results earn debate geomapping youth unemployment thought leadership forecast religion charity SA year 7 gen z Love food bondi office transport Sydney twentyseventeen friends meals gig Aussie education future VET sector staff young australians daily telegraph IT Specialists schools global financial crisis logan sydney metro Australian Census workplace culture global generations balance Education Future Forum university degree sun belief research report earnings in depth interviews professional presenters grave decision hunger happiness millionth Aussies digital wages collaborative Mark McCrindle 2017 ACT baby boomers 2016 weekly earnings gender urban taskforce mccrindle in the media Wodonga sydney event domestic Tasmania professional development sydneysiders SMART Do It Yourself media commentary CBD alpha data Financial Planning Association of Australia Hornsby Shire Council Population Clock tea Vocational education Jura Coffee the average aussie learning volunteering the changing face of NEETs choice workers brand experience VIC communications culture average Australian micro careers personal growth future proofing pharmacy demographics Social Trend dreams live the dream 1968 24 million Jura Australia Queensland: QLD victoria data visualisation average sydneysider stats housing market group session internship politics Sydney population conference speaker mccrindle tea teachers overcast media waverton collaboration market research property market social change house price public speaking NFP event capital cities Territory Northern Beaches relational education research affordable population growth weather social life ACF Charlotte survey design Tuesday Trend government Generation X Business analysis 2013 innovation demographer leadership global community event focus group relevant tv trend tuesday house price rise learning styles sector brand volunteers celebration screenagers faux-cilising who is generation z census results blaxland sector wide study crime Merry Christmas faux-cilise earning follow rent ashley fell HSC church parents community pyrmont equip home jobs of the future spend financial independence wealth distribution budget baby names report ACF2017 local Australian Home NBRS narcissism changing face of sydney the australian dream focus groups speaker the great screenage Tuesday Trends entrepreneurs of today going out EFF CPI children water hills kate middleton population milestone in the media work from home responsive Financial Planning Association culturally diverse leader annual income Crime Rates cost australian real estate change the lucky country train online shopping baby name trends population map future proof optus my business awards customer Australian Communities Trends Australians impact rule keeper priorities hills shire casual lifestyle gold coast fears housing growth internships crows nest Wellington communities language charities Bathburst trends analyst men food insecurity national private wealth video interactive The Daily Edition population university Australia Day 2017 marketing aged care puzzle workforce research visualisation anzac vegemite cars 1980 nfp Melbourne future of shopping ACF17 "know the times" survey ashley mckenzie students family builders infographic unemployment travel internet public speaker wage baby divorce rate Real Estate work mates marriages generation business performance property price Australian communities moreton bay statistics not-for-profit Australian Population Maxim Accounting insights state tableau retirement socialising environmental scanning Australia Day plans unaffordable sunburnt country define ABS financial planning social researchers google Research Director Engineering Manager public transport