New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

census fail The Daily Edition urban office opening internships Wagga Wagga keynote speaker marketing award winner overcast professional development social analysis insights Hills Shire Council google Canberra new office VIC australian social research dessert Assistant Store Manager demographer System's Architect the hills shire financial future mateship infographics ethnography ease of travel Christmas season research services Northern Territory follow cold year 7 mortgage trend school students training menai Australian Communities Trends personal growth 10 years dare to dream Work place medicine changing face of sydney bus family anzac criminal snapshot Research Director Australian demographics gen alpha ageing ACT EFF home owner leader business index Merry Christmas youth Crime Rates culturally diverse 1994 wealth distribution study 24 million wedding census results case study darwin Christchurch home ownership public speaker Real Estate Australian Census NEETs VET sector fears IT Specialists New Zealand conference property market pharmacy responsive children generation crows nest McCrindle Speakers 2013 professional services Macquarie University visual educhat consumer teleworking royal townhouses participants cancelling plans schools students christian litter socialites socialising global presentation wealth sydneysiders greatness annual income mccrindle tea internship plans sector google for education Tuesday Trends panel experience slideshare university degree 2016 census investment TAS census 2016 clothing faux-ciliser high school skills CPI Australian communities average aussie poor 24,000,000 world youth day long weekend poker master Do It Yourself rule keeper household 2015 data visualisation the average aussie transport cash leadership workshop wolloomooloo financial fears parents VET summer teaching global generations workforce consumerism area research data shopper's pick apartments innovative earnings capital city local mining boom suburbs environment careers education future workshop motivate Tuesday Trend divorce rate post rationalism optus Australian Home belief world sydney hills communicate SMART Wellington authenticity neutral bay village university teach qualitative research student New South Wales social researchers trends Andrew Duffin keynote growing population cica housing earn rental stress 2016 stats education sector megatrends increasing densification WA travelling equip financial independence South Australia Australians impact learning styles easy rider in the media holidays property census data social life February 16 victoria conference presentation australians staying home more renting couple cancelling event cartodb Generation X shopping suburban living media baby name trends government daily commute engagement unemployment baby names English happiness REIV National Conference shifts market research households identity social lives demography FOMO workplace baby names australia report contiki church house income Queensland: QLD entertainment middle class community research pack urban living Charlotte generations Australian Trends rich Bathburst hornsby engage entrepreneurial forecasting Australia street non profit showreel infographic wall social researcher events house prices perth sydney metro story mccrindle office women publication 1980 society trends logan states NT princess charlotte group session Sydney keynote speaker cultural diversity Western Australia land of the middle class mother's day education future report in depth interviews millennials Adelaide Gen Y micro apartments society future of work earning Australian Dream ultimo jobs media commentary paying to work Real Estate Institute of Victoria housing market life hello fresh new york times spend Channel 7 relational program SMSF commute retirement researcher population mccrindle research hills shire ashley mckenzie Channel Seven work mates affordable 1968 shopping centre school population milestone January 26th meals online shopping population growth organisations brand friends office space high density insight DESTEL SRE not for profit prince george goals families 2014 NSW wealth and income distribution 2017 tuesday celebration focus groups Aussies dreaming TED education research Northern Beaches Christian School royal family 2012 online employers Christmas presents Royals media activity thought leadership bondi baby names report baby boom ipswich rain woolworths debt small business organisational culture Mark McCrindle investor generation Z housing growth average Australian australian communities trends report Caregiver Netflix real eliane sustainable house price personalities future of education PSI know the times wellbeing research results budget social shifts resilience kate middleton potts point culture REIV Conference etiquette the hills apartment 40 million Christmas lunch professional presenters business performance CBD not-for-profit #censusfail trends of 2016 social media research report social change Social Trend speakers pack child care manly wages nfp mobile trend tuesday growth workplace culture capital cities safe Tasmania recap pharmacies norwest aged care research visualisation house price rise ACF infographic volunteers monarchy technology storytelling young australians trends of 2017 product networking goal domestic lifestyle 2016 census results teacher city sunny days tertiary education generation alpha sydneycity national private wealth hills Sydney Hills Business Chamber sports Scouts Northern Beaches micro cars TED talk high density living school satisfaction ashley fell breakfast group cloudy days omnibus emerging generations cooking Hornsby Shire Council event sector wide study christianity presentations future of shopping priorities innovation marriages names suburb GPO baby state Queensland moreton bay Financial Planning Association of Australia typical australian emerging technologies communications friendship sydneysider NBRS Architecture ideas demographic transformations year 12 holiday balance vegemite mover and shaker the australian dream australian communities forum father's day tea tableau internet spirituality debate outsourcing media release mentor baby name predictions generational trends curiosity faux-cilising meetings collaboration trades optus my business awards youth unemployment local community narcissism staff salary environmental scanning Vocational education gold coast housing affordability weather proactive social commentator waverton jobs of the future selfie James Ward commuters visualisation Myth Population Clock conference speaker finance future brands winter blues speaker unaffordable quote social issues hopes World Water Day census future proof click easter sector wide seasons learning Australian Families Gen X Generation Y ABS teachers winter cost digital conferences affordability future proofing focus group HSC newspaper australia survey design future-proof huffington post communication Sydney investing statistics Love business cultural diveristy low density social enquiry Wodonga weekly earnings marrickville Financial Planning Week collaborative grandparents wealth and income living bureau grave decision buildings owning a home average sydneysider christmas supply and demand facts blaxland professional speaker twentyseventeen Financial Planning Association staying in leadership car forum travel New Zeland tv coffee futurist men vegetarian change employment Res Vis rise of local NBRS gender rent high density apartments financial social commentary divorce public speaking report financial dreams rising house prices entrepreneur home royal influence aussie culture baby boomers Research Executive fresh public holiday relevant social impact demographic food Duchess of Cambridge optimistic list moderators guide Kirsten Brewer challenge national crime rates builders professional news faith social local communities healthy future the changing face of customer cancel plans mccrindle in the media millenials marriage wage sydney event Northern beaches Event survey baby name The ABC of XYZ Territory faux-cilise Births communities education data learn urban living index dream ageing population 2020 shbc Aussie parenting Kiwi sentiments charity acf15 emerging trends work-life global financial crisis forecast graphs analysis royal baby economic TDE crime Skilling politics Education Future Forum data analyst sunburnt country mythbusters Valentine’s Day purpose ferry gen z interactive deloitte define toys stay home cost of living thrive FPA TEDx repayments community event screenage going out Melbourne property price brand experience Australian schools Australia Day 2017 national wealth social research the great screenage Deaths sydney speaker Engineering Manager JOMO mythbusting tattoos housing trends offenders Australian Bureau of Statistics renter of the future video daily telegraph religion learner population map DIY "know the times" residents water career demographic trends ACF 2016 lalor park pyrmont trends analyst speakers language demographics alpha train intern schools Australian Population Word Up eliane miles entrepreneurs of today students sun 23 million resource community engagement economy educated social trends brisbane aged care puzzle hobart urban taskforce geomapping award millionth Geoff Brailey SA work tips Australia Day young people energy 1975

Archive