Physical Sport and Recreation in Australia

Thursday, March 19, 2015

Analysis of ABS data released last month shows that 2 in 5 (40%) Australians aged over 15 have not participated in any sport or physical recreation even once in the last 12 months – which increased from just over a third (35%) in the past year. With increased sedentary lifestyles among Australians today, we shed light on what this means for the emerging generations and the challenge it presents to engage them in physical recreation not just virtual entertainment, and in face to face interaction not just screen-based communication.

Walking more popular than the gym

The most popular type of physical recreation Australians participate in is walking, indicated by 2.3 million females and 1.2 million males. This is followed closely by going to the gym or fitness, again more popular with females - almost 1.8 million females go to the gym with 1.4 million males doing the same. Males are more likely to go for a jog or run (740,500) than females (624,000).

The top 10 sports:


Whilst still popular, swimming and diving as a sport has dropped down the list in the most recent study, with an estimated 226,200 less people involved now than a year ago. Bushwalking has also lost participants, declining by 150,900 participants to a total of 285,600 being involved with the activity.

Aqua aerobics is rising up the list, growing from 75,300 participants to 90,800 in the past year along with triathlons which have become more popular, growing from 47,700 participants to 58,800 in the last year.

Younger generations most active:

Participation in sport and physical recreation was generally highest among younger generations. Almost three quarters of those aged 15-17 participated in sport (73.8%) which declines after finishing school to just over two-thirds of 18-24 year olds (67.2%). Just under half (46.6%) of Australians aged over 65 continue to participate in physical recreation and sport.

Sedentary lifestyles and the Screenage:

The sport participation rate has been declining across the board, and these younger generations are no exception, declining from a participation rate of 78 to 73.8 for Gen Zeds aged 15-17 in the last year.

In addition, Generation Z (born 1995-2009) have been born into the Screenage – where since 1997 we have spent more time on digital devices than in human face to face interaction.

Social researcher Claire Madden highlights that ‘the concern is the declining trend line of participation in physical recreation of Australians across age groups whilst at the same time an increasing trend of Australians likely to be obese or overweight, with current trend lines predicting that when Gen Z, born 1995-2009, reach adulthood in 2027, 78% of males and 62% of females in this generation are likely to be obese or overweight.’

Sedentary lifestyles are on the rise in this Screenage era, and based on a projection of the current trends, by the year 2027, when Gen Z have all reached adulthood, 77.9% of males and 61.8% of females are likely to be obese or overweight. ‘The concern is the declining trend line of participation in physical recreation of Australians across age groups whilst at the same time an increasing trend of Australians likely to be obese or overweight, with current trend lines predicting that when Gen Z, born 1995-2009, reach adulthood in 2027, 78% of males and 62% of females in this generation are likely to be obese or overweight.’

The challenge in our technological era is to engage these new generations in physical recreation not just virtual entertainment, in offline communities not just online networks, and face to face interaction not just screen-based communication.

For more information:

For media commentary please contact Ashley McKenzie (ashley@mccrindle.com.au) on 02 8824 3422.

Australia Street: A visual representation of our nation as a street of 100 households [INFOGRAPHIC] [VIDEO]

Tuesday, December 04, 2012

Screenshot Australia Street | No #1 place to liveMcCrindle Research has released AUSTRALIA STREET, a visual representation of our nation as a street of 100 households.

Click here to download the Social Analysis.
Download the full infographic here.
Watch the video animation here.


Shrinking families but growing homes


Australia Street is a diverse place to live, a mix of cultures, generations, life-stages and professions. There are 260 people living on Australia Street, with an average of 2.6 people per household. It’s a far cry from 100 years ago when the average home had 4.5 residents, but makes sense when considering the average fertility rate among Australian women. In 1961 the average was 3.5; a figure has decreased to just 1.88 in 2011.

Despite households decreasing, house sizes are on the rise! From 1976 to 2011 the proportion of dwellings with four or more bedrooms has risen from 17% to 31%, and the average number of bedrooms per dwelling has increased from 2.8 to 3.1! A reason for this increase might be that nearly 7 in 10 (69%) Australians believed having a bedroom per family member was a middle class staple and not only the domain of the elite (McCrindle Research 2011).


Sandwich generation: multi-generational homes increasing


Another reason for the increased size of houses is likely to be the phenomena of the Sandwich generation – multigenerational households where Baby Boomer parents have grown-up children and their own parents living at home. Gen Ys are staying in the family home longer, with rising property prices, delayed life-stages (like marriage) and longer years spent in education contributing to this. With Australians living longer, it’s also more likely that the grandparents may need additional support.


Hot property: Australia is a neighbourhood on the rise


Our growth rate of 1.5 (above the global average of 1.2) means Australia Street has four new neighbours moving in annually. In fact, if Australia Street was an average street length of 200 metres, we’d be growing at 3 metres per year. However, compared to others in the global street directory, this growth is small. India Street is 11km in length and growing by 180m per year and by 2020 will have overtaken China St to be the worlds “longest”.


Births, deaths and marriages


On this street of 100 households and 260 people, there is a marriage every nine months, a death every seven months and a birth every three months!


Raining cats and dogs


Australia Street is not only home to 260 people, but also 195 vehicles, 45 dogs, 27 cats and 252 fish. It’s your street, it’s our street. Welcome to Australia Street!

For more information about the changing demographic and social trends we are seeing on AUSTRALIA STREET, click here to download the full infographic, or watch the video animation below.

It's your street, it's my street... welcome to Australia Street! [VIDEO INFOGRAPHIC]

Tuesday, November 13, 2012

Australia Street thumbnail | McCrindle ResearchIf Australia were a street of 100 households, what would it look like? What kind of dwellings are on Australia Street, and how many vehicles per household are there? What about population, employment, religion, education, births, deaths and marriages? What about pet ownership?

All these statistics and more are included in this little animation McCrindle Research put together! Enjoy!

We're sure you're now asking how you can get your hands on all of all these stats! Last Monday we shared our newest demographic infographic in a blog post here, which you can check out.

Otherwise, you can click here to download the Australia Street PDF, or...
Click here to download a high resolution image of the Australia Street infographic.

Finally, you can hear the full analysis of all the information included in Australia Street and more this Friday at our Australian Communities Forum event. Visit the website for more information or to register.

Melbourne Cup: The bets are off when it comes to the Cup, but we’re still tipped to celebrate!

Monday, November 05, 2012

McCrindle Research 2012 Melbourne Cup studyTuesday the 6th November: It’s the race that stops a nation and while many will gallop to celebrate, a significant proportion of Australians will hold fast to their philosophies about gambling and won’t bet.

Click here to download the Research Summary .

McCrindle Research surveyed 532 Australians nationally on how they celebrate the Melbourne cup and while 1 in 5 has a special lunch planned; having a punt is resisted by many.

Over a third of Australians will never bet – with the Melbourne Cup being no exception. Furthermore, 37% of us will only ever bet on the Melbourne Cup and not other sports at other times.

Generation Y was far more likely than the other generations to say they would never bet, with 43% indicating they felt this way compared to 35% of Generation Xs and Boomers, and 33% of Builders (those 66+).

“Generation Y have been shaped in an era where the downside of Australian culture has been examined, with gambling one such area.”
- Mark McCrindle, Social Researcher

Despite our hesitancy to gamble, we certainly aren’t averse to celebrating. Over 1 in 5 (22%) said their workplace was organising a special lunch for the Melbourne Cup, with a further 7% allowed to leave to attend another function.

Truancy is likely to play part in the Cup as well...while 1 in 10 didn’t have a special lunch planned at work; they planned on sneaking out to attend a function anyway!

Click here to download the Research Summary .

Sport and the Redefined Australian Identity - Post by Mark McCrindle

Monday, August 13, 2012

Sport and the redefined Australian identity | Aussie sports supporter

Australia has not had the number one cricket team for several years. The Wallabies finished third at last year’s Rugby World Cup. At Wimbledon this year, Australia had its worst result since 1938 and at the London Olympics, Australia ranked 10th- our worst result for twenty years. Yet while there are questions being asked, there is no national soul searching, no sense of mass mourning, and not even much visceral disappointment. All of which begs the question: why?

Australia has matured, changed, and with this Australians have developed a broader perspective and a more global outlook. There is a new self-assuredness of our place globally and a strong national identity defined beyond sporting success and the old ocker clichés. Gone is the tyranny of distance, and the insecurity of being “down under”, and in its place an awareness that Australia is home to some global cities, and being on the rim of Asia, we are close to the new epicentre of the world. Any sense of our small stature amongst mega-nations has been replaced by a confident posture of being a regional influencer, a cultural exporter and a global player. Its neither plucky overconfidence, nor nationalistic pride- but rather a grounded confidence.

There is a depth to our identity in the 21st Century. The iconic language and Australiana is retained and reinterpreted with a new sophistication, and without the cringe. Certainly the old affections run deep but with these, an acceptance of Australia as a cultural hub, a fashion destination, a global influencer, a thought leader, a business innovator, and a quick technology adopter. The “snags and beer”, “sheilas on the beach” Australia has seamlessly been transformed into an urban and urbane, cafe-cultured, cosmopolitan society of both sophistication and complexity. Somehow we’ve shaken off our adolescence and are free of any self-consciousness.

Only a people comfortable in their own skin can embrace both meat pies and foccacias. It’s not club footy or arts festivals but both. There is both a love for this sunburnt country with all its iconic landmarks, yet also pride in the medical innovations, cultural achievements and business success. There’s an understated confidence that welcomes the world to this unique landscape, yet has the posture to profile a culture of creativity rather than just the latest sporting victory.

Cultural diversity has come of age in Australia. You can tell because there is little self consciousness and even less tokenism expressed. Rather, the cultural mix is in our national DNA, it’s part of our lifestyle- it’s who we are. The fact that more than 1 in 4 of us weren’t born here seems unremarkable- as though it has always been thus. From the inner urban to the outer suburban is the richness of modern Australia that has been forged through the input of so many cultures.

The new attitude has influenced our old lexicon. “No worries” doesn’t mean “we don’t care” but rather “we’ll sort it out”. The land of the long-weekend has become a nation committed to hard work without compromising lifestyle. We’re care-free and laid-back perhaps, but professional, with high standards and big expectations. So the lucky country armed with a can-do attitude has become self-made yet it has kept its community spirit. We value independence but in a community-minded way. Helping out your mate and your neighbour alike still shines strongly in the Australian psyche.

From being recognised on the arena of sport to being noticed on the world stage of science, arts and technology, Australia has come of age- and no one noticed. The talented kid with the ball found meaning in a broad array of pursuits, and made a name for himself. And what’s more he’s still got great talent with the ball as well.

Australia and sports: are we at our best?

Thursday, August 02, 2012

Olympic ringsAustralians are learning to be patient for medals at the London Olympics. While the Australian Olympic team has always given their all, the expectations of many Australians are perhaps unrealistic high. The majority of Australians (52%) expect that we will rank 5th or better on the medal tally. While we have achieved 5th position at the last two Olympics, the global competition continues to rise and it is unlikely that the expectations of many will be realised. The 15% of Australians who think we will end up in 10th position or worse by the end of the Olympics have perhaps sensed the changes on the Olympic sporting stage.

Interestingly, 4 in 5 Australians believe that children's sport today in its focus on participation and having fun has lost the value of competition and improving on results...

Continue reading the findings and statistics of this research here: Olympics and Sports  

Australians' thoughts on where Australia will end up ranking on the medal tally at the London Olympics

How is Australia performing overall in sports & achievements?

Download the Research Summary here: Olympics and Sports

Other links / articles:

B&T: Aussies' high Olympic hopes
SMH: The crowd went mild: Sydney snubs live Games sites

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

millionth thrive investment capital city communications hills shire Australians national wealth brands house prices the hills life household data Financial Planning Week australians staying home more Aussie mccrindle presentation gender VET sector Tuesday Trends jobs of the future breakfast statistics Queensland: QLD hornsby baby housing NT leadership workshop workshop GPO workplace Christmas presents global financial crisis rise of local tips pharmacies internship commuters education sector Bathburst census 2016 Social Trend define Australian Trends unemployment FOMO entertainment townhouses organisational culture wealth distribution Australian Census twentyseventeen slideshare mortgage internships Scouts schools students government housing trends authenticity employers baby name trends Work place DESTEL professional speaker tuesday challenge digital winter professional year 7 2014 healthy future national crime rates workplace culture the hills shire christian award wellbeing Real Estate FPA personalities cloudy days Hornsby Shire Council faux-cilise financial child care trends Australia Day 2017 40 million REIV National Conference shbc interactive christianity property price monarchy staying in waverton social media keynote social commentary wages Love Australian communities 10 years travel rain commute click mythbusting Australian Population millennials 1994 suburban living research financial fears entrepreneur goal owning a home language February 16 New Zealand blaxland coffee careers employment research pack national private wealth holiday forum education Wagga Wagga sector data visualisation education future New South Wales public speaking property market urban retirement housing affordability capital cities rental stress home ownership nfp work-life cultural diversity social etiquette survey design social impact world online shopping Christmas lunch trend tuesday area affordability friends poker master housing market children men logan The ABC of XYZ James Ward storytelling cartodb Kiwi customer 2015 gold coast social researchers population milestone dare to dream communication home owner wealth and income group social shifts generational trends greatness Channel Seven equip youth generation Z consumer social research events researcher neutral bay home study work mates Sydney happiness brisbane ACF 2016 demographic transformations ultimo post rationalism teacher mover and shaker huffington post village #censusfail overcast world youth day baby boom publication society trends learn trends analyst ease of travel demographics Melbourne Australian Families global generations housing growth Australian Communities Trends relevant going out socialising panel average aussie residents Australian demographics manly Australian schools outsourcing South Australia 24 million meetings sustainable family train media activity skills belief Netflix selfie "know the times" Australian Home Wellington contiki christmas entrepreneurs of today ageing population grandparents consumerism PSI megatrends Births baby boomers snapshot ethnography learning Christchurch tv debt results brand McCrindle Speakers families apartment global menai sydney metro optimistic office opening Assistant Store Manager culture renter of the future affordable water innovative cancel plans environmental scanning 1968 career Gen Y Kirsten Brewer Mark McCrindle divorce households community event young people Engineering Manager bureau Word Up potts point social researcher aged care bus recap event ACF speakers shopping resilience cold Financial Planning Association of Australia forecasting repayments city 2016 census results car gen z house price story prince george quote Generation X litter product jobs REIV Conference land of the middle class change NSW faux-ciliser economy weather emerging generations non profit business index mccrindle research not for profit suburb census fail entrepreneurial Valentine’s Day business cancelling event baby names report students ageing high density generation alpha royal baby marrickville rent Res Vis population growth generations responsive census Western Australia royal conference ABS presentations NBRS princess charlotte training names cancelling plans growth community Sydney Hills Business Chamber australian social research debate not-for-profit sunny days increasing densification mateship high density apartments domestic 2013 Population Clock cash participants Hills Shire Council cars urban taskforce System's Architect wealth and income distribution socialites perth sentiments emerging technologies Queensland media commentary Geoff Brailey motivate travelling Territory sydney event generation relational analysis school students australian communities trends report professional development cost of living case study mining boom sector wide study Adelaide offenders financial dreams Northern beaches Event Generation Y Crime Rates visual wage local communities mccrindle tea culturally diverse EFF 2017 award winner shopper's pick vegemite sun lalor park social analysis trend research services insight income online weekly earnings long weekend urban living education research TDE Skilling changing face of sydney couple stats moderators guide educhat gen alpha visualisation future of work future proofing video fresh growing population cost social change demographer the changing face of google for education office space keynote speaker wedding internet deloitte mobile work newspaper wealth teachers cooking qualitative research investing energy stay home mother's day omnibus Research Executive baby names geomapping environment in the media sports NBRS Architecture media optus my business awards social commentator kate middleton Merry Christmas moreton bay Financial Planning Association norwest data analyst focus groups finance university degree financial future eliane miles curiosity communicate Tuesday Trend engage daily commute women mccrindle in the media future of education Australian Bureau of Statistics celebration learning styles parenting WA living VIC transport ashley fell high density living resource sector wide small business social issues The Daily Edition 2016 census investor conferences Tasmania narcissism SA student state ideas earn census results leader marriages Myth business performance aged care puzzle CBD buildings Deaths social trends church personal growth house office IT Specialists religion emerging trends 2012 society charity SMSF staff World Water Day collaborative daily telegraph demographic trends builders rich teach Gen X Christmas season states Wodonga JOMO royal influence intern father's day 1980 spirituality goals TAS winter blues professional services hopes research visualisation Education Future Forum wolloomooloo tableau Charlotte Do It Yourself medicine sunburnt country teaching Duchess of Cambridge economic public speaker baby name predictions faith future New Zeland futurist educated optus tea criminal rule keeper graphs tertiary education in depth interviews acf15 sydneycity social enquiry organisations australian communities forum dream sydneysiders royal family politics baby names australia report middle class Canberra divorce rate education future report 23 million holidays friendship forecast brand experience university faux-cilising unaffordable ashley mckenzie program research data low density news conference speaker paying to work anzac dreaming annual income financial independence 2016 engagement darwin communities demographic school summer Australian Dream VET report population map Channel 7 high school baby name infographic proactive woolworths meals spend pyrmont Real Estate Institute of Victoria teleworking the australian dream trends of 2017 house price rise DIY future proof parents learner Royals future-proof suburbs list innovation shifts schools Vocational education eliane Northern Beaches Northern Beaches Christian School australia sydney hills pharmacy mentor young australians marriage market research Australia Day vegetarian safe marketing research report group session renting plans community engagement social life supply and demand lifestyle grave decision aussie culture facts English food poor Andrew Duffin Aussies Caregiver hobart January 26th networking know the times urban living index seasons toys survey ACT leadership collaboration HSC easy rider year 12 thought leadership identity millenials workforce balance focus group crows nest follow public holiday SMART clothing budget sydney speaker new york times priorities social lives media release NEETs alpha earning rising house prices infographic wall tattoos conference presentation new office Northern Territory dessert victoria 24,000,000 insights Macquarie University the average aussie trends of 2016 population easter 2020 trades bondi crime volunteers google Sydney keynote speaker local real youth unemployment technology salary earnings typical australian property 1975 ipswich hello fresh fears ferry mythbusters school satisfaction experience

Archive