Aussie Sentiment to the Christmas Season

Wednesday, December 16, 2015

In the lead up to Christmas, we surveyed 1,012 Australians to discover their sentiment and spending intentions for this Christmas season.

This year, Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree.

28% Aussies will do at least half their Christmas shopping online


While online shopping has become an increasing trend, with more than a quarter (28%) of Aussies planning on to complete at least half of their Christmas shopping online, there is still a desire among Australians to complete their Christmas shopping in actual stores, with 39% not doing any shopping online and 34% buying most of their gifts from actual stores.

Comparatively, while the majority of Australians will do their Christmas shopping in-store, the number of Australians who will buy most or all of their Christmas shopping online this year (12%) has increased by 2% since 2013 (10%).

Family and friends are our favourite part of Christmas


The number one thing Australians look forward to about the 2015 Christmas season is spending time with family and friends, indicated by 7 in 10 (69%). Over 2 in 5 (44%) Australians also say that shopping, gift-giving and the Boxing Day sales is what they look forward to most about the season.

Aussies plan on staying at home this holiday season


More than half (54%) of Australians will not be holidaying during this Christmas season. Of those that will be, almost a quarter (23%) will be holidaying within their home state, while 16% will be travelling interstate and 6% overseas.

Technology and clothing high on the wish list, but for many it’s not about the gift


16% of Australians who know what they want for Christmas are most hoping for a technological present of some kind, making it the most hoped for gift of 2015.

The second most hoped for category is clothing/shoes/accessories (14%) followed by experiences (12%) and then food or beverages (11%).

Of the Australians who selected ‘other’ (29%), the majority of them (which comprised 24% of total responders, or almost 1 in 4 Australians) indicated that they did not want any particular present. Of those who indicated that they did not want a particular material gift, but expressed a desire for something, 51% stated it was time with family, 31% were hoping for health / happiness, and 18% peace.

1 in 5 Aussies plan to spend more this Christmas than last year


While Australian’s are more likely to save this Christmas season, Australian’s have a higher likelihood to spend more this Christmas compared to the previous three years, with almost 1 in 5 (18%) planning on spending more this season compared to last year.

Australians who plan on spending less this Christmas season intend to do so by reducing the amount of money spent on gifts. Another method is to buy Christmas supplies in advance when they are on sale, while some Australians will not celebrate Christmas at all to converse their cash.

The top 7 most featured answers included:

  1. Spending less money on presents for family and friends
  2. Buy Christmas supplies when on sale
  3. Making hand-made presents for friends and family
  4. Simply not celebrating Christmas
  5. Cooking less or buying less food for celebrations
  6. Getting organized and buying presents early before the Christmas season
  7. Buying presents only for children.

Download the Australian Christmas Attitudes 2015 report. Click here to download the full report.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

education future report statistics community challenge annual income child care young people Queensland: QLD student priorities selfie conference presentation urban living index 24,000,000 twentyseventeen research services buildings Kirsten Brewer research visualisation goal Births women the changing face of winter blues educhat aged care puzzle census results intern school satisfaction collaboration list investor emerging technologies Caregiver Mark McCrindle mateship men social deloitte urban housing trends trends optus my business awards investing national private wealth rising house prices "know the times" equip ultimo non profit capital cities monarchy optimistic eliane miles seasons leadership workshop weather Research Executive earning school students educated entrepreneur social researchers Australia Day 2017 the australian dream owning a home trend tuesday WA friendship lalor park house economic religion society trends logan education sector wages gender future storytelling the hills schools students research market research Real Estate Institute of Victoria ease of travel leadership the average aussie New South Wales 1980 work world youth day darwin ethnography office space 2014 survey design sydney metro slideshare urban taskforce learn daily commute post rationalism housing growth hornsby Northern Territory award housing spend local communities work mates Territory shopping rich conference Western Australia state ageing population visual census social researcher mythbusters dreaming community engagement couple HSC meals coffee tattoos careers public holiday cash Love millenials authenticity marriages bondi baby learning resource stay home trend commuters 10 years transport infographic wall property market national wealth holiday REIV Conference NT residents fresh area wedding high density living Australian Dream identity repayments train vegetarian earn Australia Day community event emerging trends social analysis Northern Beaches young australians focus groups australian communities trends report year 7 events keynote speaker holidays happiness Australian Census acf15 financial fears McCrindle Speakers Myth Word Up car FPA demographics event Duchess of Cambridge dare to dream digital GPO new york times Bathburst average aussie social commentator socialising education socialites mother's day australian communities forum suburban living Kiwi world Australian Bureau of Statistics workshop click mentor insight society keynote winter townhouses study customer capital city parenting jobs tv data analyst public speaker organisational culture 2017 1968 sun sustainable millennials grandparents vegemite divorce cooking tertiary education Geoff Brailey Northern beaches Event sector Queensland bureau cloudy days tips future of work social enquiry life house price renting perth hills shire economy award winner property woolworths entrepreneurs of today Australian communities neutral bay social research entertainment hobart income marriage names gen z mobile 1975 house prices baby names cancelling plans australian social research brand sports poker master divorce rate middle class alpha Christmas presents brand experience ACF 2016 growing population interactive manly define ACF future proofing Financial Planning Association of Australia resilience NEETs staying in affordability christmas 2016 census results infographic in depth interviews EFF optus newspaper futurist prince george ABS future of education eliane high density apartments politics suburbs facts celebration fears kate middleton budget internet emerging generations motivate Generation X know the times financial visualisation DESTEL sentiments social media millionth New Zealand trends analyst faux-cilise schools TDE renter of the future gen alpha social issues communication mccrindle social impact greatness geomapping rent australia apartment January 26th Charlotte mccrindle research workforce school networking graphs omnibus cars professional speaker gold coast culturally diverse professional development FOMO relational training baby name trends 24 million proactive shopper's pick relevant trends of 2017 Australian schools social lives food brisbane language sector wide Aussies Sydney keynote speaker blaxland finance 2015 demographic trends Aussie case study office opening social shifts youth mover and shaker generation moderators guide population milestone summer PSI product social commentary potts point professional services population growth university degree national crime rates Australian Home hopes domestic global generations meetings father's day generations professional rule keeper February 16 thought leadership marrickville 2016 census population map focus group global financial crisis Australian demographics personal growth sydney event pharmacy pharmacies social trends teaching long weekend wealth distribution healthy future skills sunburnt country personalities group year 12 sydneysiders huffington post outsourcing communicate urban living daily telegraph presentation litter Adelaide rental stress Generation Y technology engagement paying to work forum cancel plans 2020 sydneycity royal family new office communications teach work-life youth unemployment forecast experience Northern Beaches Christian School households baby name DIY dessert low density survey growth insights story land of the middle class consumerism debate 2012 friends debt crime environment Royals workplace teleworking quote faux-cilising weekly earnings public speaking REIV National Conference ideas social change trends of 2016 ipswich marketing Australian Trends Valentine’s Day Population Clock google for education safe wolloomooloo SMSF Wodonga collaborative high density bus city employers 2016 learner census fail home Australians moreton bay snapshot panel speakers office children brands responsive home ownership demographic transformations Australian Families financial dreams family water house price rise dream aged care tea Netflix not-for-profit internship Financial Planning Week goals cold Christmas lunch sector wide study news clothing unemployment Crime Rates increasing densification Education Future Forum VIC Scouts research pack The Daily Edition families future-proof workplace culture victoria pyrmont research data parents culture salary change Wellington conferences household jobs of the future Wagga Wagga unaffordable anzac generation alpha business government poor travelling New Zeland charity CBD high school census 2016 princess charlotte changing face of sydney media System's Architect education future South Australia ageing leader generation Z data norwest typical australian participants home owner toys housing affordability business index cultural diversity balance easy rider housing market waverton the hills shire Channel 7 online shopping cartodb ferry future proof rise of local recap ashley fell baby boomers report mining boom media commentary consumer analysis wealth and income distribution conference speaker global wage engage media activity presentations living rain sydney speaker shbc faux-ciliser publication menai megatrends volunteers SA mythbusting christianity #censusfail travel education research Australian Communities Trends nfp medicine Social Trend demographic overcast results narcissism forecasting hello fresh church financial independence suburb video property price stats Channel Seven teacher entrepreneurial innovation students Financial Planning Association Engineering Manager cost organisations 40 million mccrindle in the media data visualisation christian English 23 million TAS energy Melbourne Res Vis baby boom shifts in the media supply and demand not for profit wealth and income university real Canberra small business lifestyle Christmas season crows nest thrive village local media release Deaths ashley mckenzie Gen X learning styles sydney hills online communities qualitative research australians staying home more group session innovative wellbeing contiki environmental scanning staff career financial future Sydney Hornsby Shire Council generational trends mccrindle tea demographer etiquette Tuesday Trends investment internships Real Estate curiosity Tuesday Trend criminal program Assistant Store Manager royal baby employment retirement mortgage Do It Yourself population 2013 going out NSW royal Christchurch baby name predictions easter IT Specialists Tasmania Merry Christmas royal influence builders tableau teachers 1994 aussie culture google cancelling event cost of living JOMO follow wealth offenders ACT commute Gen Y World Water Day tuesday sunny days plans earnings states The ABC of XYZ affordable researcher social life

Archive