Aussie Sentiment to the Christmas Season

Wednesday, December 16, 2015

In the lead up to Christmas, we surveyed 1,012 Australians to discover their sentiment and spending intentions for this Christmas season.

This year, Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree.

28% Aussies will do at least half their Christmas shopping online


While online shopping has become an increasing trend, with more than a quarter (28%) of Aussies planning on to complete at least half of their Christmas shopping online, there is still a desire among Australians to complete their Christmas shopping in actual stores, with 39% not doing any shopping online and 34% buying most of their gifts from actual stores.

Comparatively, while the majority of Australians will do their Christmas shopping in-store, the number of Australians who will buy most or all of their Christmas shopping online this year (12%) has increased by 2% since 2013 (10%).

Family and friends are our favourite part of Christmas


The number one thing Australians look forward to about the 2015 Christmas season is spending time with family and friends, indicated by 7 in 10 (69%). Over 2 in 5 (44%) Australians also say that shopping, gift-giving and the Boxing Day sales is what they look forward to most about the season.

Aussies plan on staying at home this holiday season


More than half (54%) of Australians will not be holidaying during this Christmas season. Of those that will be, almost a quarter (23%) will be holidaying within their home state, while 16% will be travelling interstate and 6% overseas.

Technology and clothing high on the wish list, but for many it’s not about the gift


16% of Australians who know what they want for Christmas are most hoping for a technological present of some kind, making it the most hoped for gift of 2015.

The second most hoped for category is clothing/shoes/accessories (14%) followed by experiences (12%) and then food or beverages (11%).

Of the Australians who selected ‘other’ (29%), the majority of them (which comprised 24% of total responders, or almost 1 in 4 Australians) indicated that they did not want any particular present. Of those who indicated that they did not want a particular material gift, but expressed a desire for something, 51% stated it was time with family, 31% were hoping for health / happiness, and 18% peace.

1 in 5 Aussies plan to spend more this Christmas than last year


While Australian’s are more likely to save this Christmas season, Australian’s have a higher likelihood to spend more this Christmas compared to the previous three years, with almost 1 in 5 (18%) planning on spending more this season compared to last year.

Australians who plan on spending less this Christmas season intend to do so by reducing the amount of money spent on gifts. Another method is to buy Christmas supplies in advance when they are on sale, while some Australians will not celebrate Christmas at all to converse their cash.

The top 7 most featured answers included:

  1. Spending less money on presents for family and friends
  2. Buy Christmas supplies when on sale
  3. Making hand-made presents for friends and family
  4. Simply not celebrating Christmas
  5. Cooking less or buying less food for celebrations
  6. Getting organized and buying presents early before the Christmas season
  7. Buying presents only for children.

Download the Australian Christmas Attitudes 2015 report. Click here to download the full report.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

average sydneysider participants kate middleton Christmas season demographer 2015 teleworking economy parents work-life ultimo finance huffington post social enquiry qualitative research follow jobs of the future Sydney Hills Business Chamber school satisfaction pyrmont house prices media energy story Jura Coffee micro apartments generation alpha statistics Deaths communication conference presentation speakers award winner schools sports Christmas lunch education future divorce rate engage Gen Y mccrindle Research Director education government cost data visualisation Western Australia trends of 2017 sentiments greatness Scouts holiday research data divorce New Zealand tea event waverton christianity omnibus ipswich social trends 2016 census results ageing census fail language schools students earnings hunger forecast Northern beaches Event interactive Charlotte sydney event typical australian recap australian social research employmer survey PSI financial independence fears Skilling cica learner geomapping meetings James Ward office culturally diverse infographic wall growth IT Specialists collaborative Education Future Forum tertiary education affordable middle class future of shopping WA Christmas presents Financial Planning Association capital city weekly earnings Geoff Brailey media commentary friendship NSW award easter social commentator Adelaide new york times university princess charlotte mother's day education future report giving stats "know the times" global financial crisis litter criminal Gen X couple cultural diversity 1975 high school educhat trend System's Architect volunteers shopping centre sunny days SRE student resource Business analysis poor hills financial future infographic wealth and income belief workforce growing population population map Aussie NBRS menai focus group NBRS Architecture Tasmania urban living index professional presenters religion FPA case study tv google World Water Day Wagga Wagga wedding wealth and income distribution mccrinlde personal growth casual Australian demographics aged care puzzle challenge food insecurity Bathburst going out parenting program future proof local Channel 7 brand experience balance Sydney keynote speaker McCridle social commentary marrickville group generation Z demographic transformations aussie culture future-proof household father's day innovative engagement acf15 blaxland global sector wide study research services internship shopping communities employment mobile keynote online the changing face of social sydney metro click baby boomers brands mateship SMSF high density apartments small business Australian Population men Performance Sentiment Index insights sunburnt country NT selfie mccrindle research pharmacy millionth retirement business performance future of education young people 23 million 2017 neutral bay conference speaker perth entrepreneur Financial Planning Association of Australia publication speaker focus groups domestic Kiwi New South Wales live the dream gig panel australian communities trends report woolworths plans results house financial dreams ACF2017 gender employmee socialites research Births public transport Australian Census prince george Queensland personalities CPI coffee lovers sydney hills social analyst workshop mortgage TAS wellbeing customer emerging technologies Andrew Duffin speajer income charities christian 2016 training generational trends Melbourne housing trends cancel plans cartodb Australian Dream etiquette state English affordability micro australian communities forum teachers Real Estate Institute of Victoria product work from home Myth sustainable mining boom baby names report bus Australia street ashley fell sydneycity Kirsten Brewer lifestyle royal baby Duchess of Cambridge future proofing city royal crime networking 10 years logan Australian communities Real Estate grandparents fresh world professional speaker mccrindle in the media purpose ACF17 business learn Macquarie University social media research on coffee data commuting national private wealth property market cancelling event christmas Australia Day 2017 coffee university degree Crime Rates data analyst potts point baby name trends 2012 sydney speaker group session school Australian Families What is food insecurity? national wealth emerging trends screenagers DESTEL innovation survey design collaboration society cost of living define communications VET sector showreel keynote speaker snapshot households technology identity wages quote optimistic Wellington SMART Northern Beaches Christian School Do It Yourself care support media activity authenticity church ideas charity gig economy South Australia forum Love office opening conference tips wealth inequality norwest friends winter the average aussie Population Clock local communities futurist rain housing market budget royal family Northern Beaches 2020 social researcher investment careers medicine 2014 Elderslie-Harrington park study marriages Work place area Australians transport staff australia Australian Bureau of Statistics Tuesday Trends Social Trend intern employers learning styles rising house prices researcher child care Res Vis faux-cilise residents safe leader leadership workshop bondi visual work mates society trends market research optus my business awards relevant thought leadership outsourcing capital cities property price moreton bay baby names know the times marriage environment social impact social analysis rental stress mythbusting water year 12 demographics debt Australian community trends jobs high density living Lower Hunter daily telegraph toys storytelling list volunteering data clothing communicate Christchurch home Northern Territory Caregiver housing office space NFP event year 7 darwin sector wide offenders infographics media release gold coast the hills shire crows nest insight financial screenage FOMO population GPO world youth day hello fresh village changing face of sydney vegemite Netflix Aussies average aussie facts REIV National Conference younger generations workplace culture report lalor park NEETs food summer experience resilience politics New Zeland news consumer ethnography forecasting living investing rule keeper cultural diveristy owning a home seasons victoria eliane conferences Engineering Manager real organisational culture average Australian eliane miles community event online shopping workplace housing affordability spirituality 1994 digital bureau young australians grave decision house price rise TED spend work professional services ACF public speaker trend tuesday monarchy career the lucky country financial fears generations VIC dreaming social change 1968 teacher family investor money narcissism census emerging generations census results Generation Y entertainment Australian schools families The Daily Edition daily commute VET ferry anzac consumerism home ownership financial planning research report high density Royals environmental scanning census 2016 youth unemployment debate millennials the hills social lives TEDx HSC urban taskforce internships speakers pack dream thrive motivate unemployment renter of the future wage Jura Australia Valentine’s Day SA internet Research Executive overcast ACT Report presentation Cobbitty-Leppington Generation X video commuters Merry Christmas trades poker master sydneysider cold CBD graphs suburban living baby name predictions ease of travel tuesday low density megatrends australian life Mark McCrindle in the media faux-ciliser housing growth Australian Trends January 26th food bank Sydney’s south west commute cooking land of the middle class deloitte in the media weather social shifts national crime rates aged care who is generation z 2013 visualisation skills newspaper not for profit equip TED talk baby easy rider Queensland: QLD REIV Conference public holiday entrepreneurs of today winter blues repayments wealth distribution goal community engagement Australian Communities Trends youth social issues pharmacies Financial Planning Week brisbane children meals February 16 tableau DIY 40 million millenials Mount Annan-Currant Hill townhouses Willowdale unaffordable Vocational education future shifts cancelling plans Mark McCrindle educated presentations new office hopes cars alpha #censusfail Sydney baby names australia report events suburb school students hobart Tuesday Trend moderators guide 2016 census ageing population annual income social life growth of sydney long weekend demographic trends business index celebration organisations names supply and demand mentor students rise of local faith Lower Hunter Region donation 24,000,000 public speaking tattoos Territory wolloomooloo hills shire mccrindle tea healthy future trends of 2016 baby boom australian real estate brand gen alpha staying in JOMO education research in depth interviews cloudy days google for education Australia Day demography socialising renting EFF analysis leadership shbc social researchers baby name Assistant Store Manager sydneysiders education sector post rationalism volunteering economic choice workers increasing densification twentyseventeen community urban living rent travel house price volunteer apartments the australian dream stay home suburbs home owner non profit Hills Shire Council mover and shaker 24 million earn population growth sector priorities dessert slideshare women faux-cilising relational sun Hornsby Shire Council the great screenage population milestone urban trends not-for-profit mythbusters travelling ACT marketing demographic paying to work shopper's pick dreams property TDE goals professional happiness gen z car trends analyst vegetarian cash chairty Australian Home Hunter Valley responsive ashley mckenzie breakfast not for profit research 1980 holidays dare to dream Canberra research pack contiki local community wealth train manly entrepreneurial change global generations ABS Wodonga learning builders Word Up nfp professional development teaching future of work census data social research hornsby optus generation earning proactive australians staying home more McCrindle Speakers royal influence rich Maxim Accounting teach Sydney population culture impact ACF 2016 apartment states salary donate Channel Seven research visualisation The ABC of XYZ australian community trends report curiosity buildings

Archive