Aussie Sentiment to the Christmas Season

Wednesday, December 16, 2015

In the lead up to Christmas, we surveyed 1,012 Australians to discover their sentiment and spending intentions for this Christmas season.

This year, Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree.

28% Aussies will do at least half their Christmas shopping online

While online shopping has become an increasing trend, with more than a quarter (28%) of Aussies planning on to complete at least half of their Christmas shopping online, there is still a desire among Australians to complete their Christmas shopping in actual stores, with 39% not doing any shopping online and 34% buying most of their gifts from actual stores.

Comparatively, while the majority of Australians will do their Christmas shopping in-store, the number of Australians who will buy most or all of their Christmas shopping online this year (12%) has increased by 2% since 2013 (10%).

Family and friends are our favourite part of Christmas

The number one thing Australians look forward to about the 2015 Christmas season is spending time with family and friends, indicated by 7 in 10 (69%). Over 2 in 5 (44%) Australians also say that shopping, gift-giving and the Boxing Day sales is what they look forward to most about the season.

Aussies plan on staying at home this holiday season

More than half (54%) of Australians will not be holidaying during this Christmas season. Of those that will be, almost a quarter (23%) will be holidaying within their home state, while 16% will be travelling interstate and 6% overseas.

Technology and clothing high on the wish list, but for many it’s not about the gift

16% of Australians who know what they want for Christmas are most hoping for a technological present of some kind, making it the most hoped for gift of 2015.

The second most hoped for category is clothing/shoes/accessories (14%) followed by experiences (12%) and then food or beverages (11%).

Of the Australians who selected ‘other’ (29%), the majority of them (which comprised 24% of total responders, or almost 1 in 4 Australians) indicated that they did not want any particular present. Of those who indicated that they did not want a particular material gift, but expressed a desire for something, 51% stated it was time with family, 31% were hoping for health / happiness, and 18% peace.

1 in 5 Aussies plan to spend more this Christmas than last year

While Australian’s are more likely to save this Christmas season, Australian’s have a higher likelihood to spend more this Christmas compared to the previous three years, with almost 1 in 5 (18%) planning on spending more this season compared to last year.

Australians who plan on spending less this Christmas season intend to do so by reducing the amount of money spent on gifts. Another method is to buy Christmas supplies in advance when they are on sale, while some Australians will not celebrate Christmas at all to converse their cash.

The top 7 most featured answers included:

  1. Spending less money on presents for family and friends
  2. Buy Christmas supplies when on sale
  3. Making hand-made presents for friends and family
  4. Simply not celebrating Christmas
  5. Cooking less or buying less food for celebrations
  6. Getting organized and buying presents early before the Christmas season
  7. Buying presents only for children.

Download the Australian Christmas Attitudes 2015 report. Click here to download the full report.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Australian communities educated wage royal future proofing hobart anzac public speaking outsourcing lifestyle children world youth day Mark McCrindle the changing face of omnibus women wealth and income sunburnt country village learning styles cars year 12 parenting survey education research New South Wales debt McCrindle Speakers presentation university degree know the times ACF workforce generation Z waverton technology financial case study christian cancelling event small business shopping communication water social researcher daily commute baby name trends System's Architect 2015 population map internship internet plans earnings Word Up mythbusters narcissism future tertiary education Bathburst wages year 7 affordable South Australia business SMSF sports ageing future of work mobile meetings not for profit sydneysiders weekly earnings sun commute perth census fail schools Kiwi community engagement recap tips proactive investing rent research pack entertainment socialising financial dreams authenticity relevant report healthy future financial future national private wealth renting teach jobs 1994 overcast optus environment families education leadership mining boom teleworking summer local seasons 1968 research report car cost of living equip participants cold media activity typical australian mateship social trends young australians publication Financial Planning Association high density visualisation New Zealand Charlotte greatness quote generation work-life vegemite media release dare to dream insights the hills shire millennials baby family events Duchess of Cambridge 40 million communicate census 2016 define parents retirement population VET Christchurch Gen X group session pharmacies list teachers sydney metro market research sydney speaker sector wide study easy rider population growth mccrindle tea trades housing affordability apartment staff emerging generations Christmas season ferry panel community event government Sydney Hills Business Chamber earning mccrindle research housing trends train Queensland: QLD engagement kate middleton state royal baby customer residents organisations deloitte media commentary social Myth social research business index Research Executive potts point high density apartments states Merry Christmas sydney hills Australian Communities Trends forecasting Channel 7 earn schools students census Wagga Wagga Work place townhouses socialites Geoff Brailey rule keeper 1980 brands economic economy population milestone urban living index wolloomooloo trend poker master huffington post Valentine’s Day learn emerging technologies demographic trends tea social commentator baby boomers forum vegetarian interactive workplace changing face of sydney Western Australia collaboration in depth interviews demographer house tattoos program 2016 census results gold coast ashley mckenzie Scouts rain home ownership social issues financial independence forecast EFF generations REIV National Conference society trends youth coffee church Northern Beaches social researchers criminal Australian Bureau of Statistics shifts census results hello fresh research data DIY household optimistic land of the middle class nfp increasing densification grandparents entrepreneur Australian schools online shopping in the media cancelling plans click the australian dream charity wealth university focus groups Royals student faux-cilise work mates builders cartodb tv communities facts speakers daily telegraph conferences home English baby name salary the hills newspaper volunteers research divorce rate James Ward gender Kirsten Brewer Generation Y growing population energy experience cloudy days SMART teacher millionth NSW Skilling house price VET sector area toys stay home norwest geomapping ACF 2016 priorities new office educhat monarchy consumer going out baby names engage video growth TAS 24 million slideshare trends analyst dessert Channel Seven visual public holiday motivate social change suburbs moderators guide transport property price intern affordability mythbusting house prices study aged care sunny days New Zeland spirituality insight hornsby friends alpha JOMO wellbeing fresh unemployment Population Clock thrive change australian communities trends report divorce optus my business awards language fears career Wodonga budget long weekend not-for-profit ageing population event brand experience goal millenials Netflix FOMO repayments princess charlotte ideas students Deaths trends of 2017 australian communities forum careers ACT middle class royal influence infographic wall 1975 society survey design resilience social commentary qualitative research post rationalism manly consumerism product suburban living baby boom trend tuesday litter NBRS Architecture learner TDE generational trends Canberra safe bureau high density living capital cities Melbourne mccrindle in the media average aussie victoria personal growth ease of travel breakfast trends religion meals 2017 acf15 royal family income buildings future-proof World Water Day Caregiver organisational culture baby name predictions selfie workplace culture 2016 census storytelling investor twentyseventeen 2013 Australian Home cancel plans new york times story Australia Day 2017 couple graphs focus group eliane miles NT results personalities rental stress curiosity community cost work trends of 2016 spend faux-cilising aged care puzzle employment REIV Conference annual income investment media Northern Territory faith rising house prices rich Andrew Duffin local communities christmas weather marriage non profit cultural diversity property VIC pyrmont emerging trends suburb research services The ABC of XYZ Social Trend NEETs blaxland entrepreneurial future of education Australian demographics infographic office Tuesday Trend food Wellington supply and demand social life brisbane Engineering Manager Financial Planning Week social enquiry leadership workshop youth unemployment award winner tuesday statistics financial fears Australians future proof paying to work research visualisation mother's day wealth distribution shopper's pick eliane cooking Australian Dream Northern beaches Event responsive internships wedding hills shire networking "know the times" professional speaker unaffordable winter sydneycity demographics communications Aussies mccrindle #censusfail jobs of the future house price rise commuters wealth and income distribution Aussie school students follow neutral bay living GPO education future report social media life happiness identity office opening poor The Daily Edition 2012 Sydney Northern Beaches Christian School PSI thought leadership housing market hopes urban living school global financial crisis relational Hills Shire Council January 26th demographic transformations sentiments Generation X logan real Hornsby Shire Council 24,000,000 australia mentor snapshot IT Specialists office space clothing SA news social impact aussie culture urban taskforce mover and shaker travel Education Future Forum gen alpha collaborative teaching 10 years rise of local Tasmania environmental scanning winter blues sustainable brand moreton bay social analysis medicine data Christmas presents marriages sector keynote culturally diverse mortgage owning a home Australia Day home owner digital megatrends politics culture households ashley fell easter conference presentation sector wide Macquarie University baby names australia report Christmas lunch renter of the future skills 23 million global generations etiquette gen z employers stats Crime Rates national wealth global generation alpha Territory domestic WA offenders ABS Real Estate Australian Families conference speaker Adelaide demographic Real Estate Institute of Victoria marketing presentations city woolworths Financial Planning Association of Australia 2014 Australian Trends data analyst pharmacy cash CBD australian social research resource learning dreaming housing national crime rates data visualisation names professional education sector workshop February 16 online keynote speaker social shifts holidays ethnography Tuesday Trends lalor park property market Vocational education professional development contiki Australian Census training group ipswich dream Assistant Store Manager high school social lives Gen Y bondi belief analysis conference Sydney keynote speaker travelling challenge entrepreneurs of today grave decision Births shbc 2016 Love goals professional services leader child care australians staying home more men baby names report google award friendship futurist HSC staying in young people public speaker Australian Population the average aussie innovation father's day finance world Queensland christianity low density google for education prince george DESTEL NBRS holiday celebration bus tableau FPA innovative Do It Yourself housing growth darwin 2020 business performance menai balance sydney event crime school satisfaction Res Vis crows nest researcher faux-ciliser capital city ultimo debate education future urban marrickville