McCrindle Speakers professional presenter showreel

Thursday, July 20, 2017

Our McCrindle Speakers are experienced researchers and engaging presenters, delivering over 150 keynotes, strategy workshops and executive briefings to a range of audiences each year. 


Find out more about their most requested topics, past clients and testimonials in the below speakers pack.

The McCrindle Speakers team

Mark McCrindle is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations. Download Mark's full speakers pack here. 

Eliane Miles is a social researcher, business strategist and Director of Research at the internationally recognised McCrindle. She is a global trends analyst who not only studies the megatrends, but has herself been shaped as a global citizen. Download Eliane's full speakers pack here. 

Ashley Fell is a social researcher, TEDx speaker and Head of Communications at the internationally recognised McCrindle. As a trends analyst and media commentator she understands how to effectively communicate across diverse audiences. Download Ashley's full speakers pack here. 

External Trends Impacting the NFP Sector in 2017

Wednesday, February 22, 2017

The year 2017 has begun in an environment of perplexed global sentiment. From Brexit to the election of President Trump, the last 9 months have been far from a smooth ride on the world stage, showing a trend towards growing isolationism and increasing uncertainty.

At the national level, for most advanced economies, this uncertainty has bred an increase in nationalism, and a move away from globalisation. In Australia, our response – in part fuelled by our strong work ethic and historic undercurrent – makes us all just want to ‘get on with it’ and get the job done.

For the not for profit sector, this means working hard at strategic initiatives, managing external risk, and taking bold initiatives to engage donors. Our conversations with the NFP sector at this time of year often involves developing strategic brand tracking to measure public engagement, or testing specific brand assets to develop powerful advertising campaigns.

Yet, before delving into the tools of marketing and communications, it is critical that NFPs grasp the trends and undercurrents taking place in the external environment, particularly those that impact donor giving. Here are three trends we feel are critical for the NFP sector to grapple with in 2017:

1. Charity saturation and the need for brand differentiation

According to JBWere’s Cause Report (2016), Australia has 56,894 NFP organisation, one NFP for every 422 individuals. The number of not for profit organisations has doubled every 20 years over the last 60 years – and despite cancelling and closure of some charities by the ACNC, there are still around 10 new charities established every business day.

2. Overall decline in public giving necessitating new fundraising initiatives

Charitable giving has been lower in Australia in 2016 than in years prior. The NAB Charitable Giving Index indicates that national giving is down, by a decrease of 0.3% growth in the 12 months leading up to Aug 2016. This compares to 5.1% growth a year earlier. While there has been resilience in the Australian economy during this time, consumers are more cautious than before, reflected by these figures.

3. Younger generations giving less and seeking experiential engagement

60% of Australian donors agree that charities will face a more difficult future as younger generations don’t seem to volunteer in an ongoing way or give as much as the generations before them (McCrindle Australian Communities Trends Report, 2016). NAB data shows that those aged 15 to 24 give just $135 on average, annually, to charities, compared to those over 65 who give $452 on average.


A number of these trends are explained by a rise in the cost of living across Australia. Take Sydney housing as a case example of the growing cost of living pressures. In 1975, Sydney house prices were just 5x average annual earnings. By 1995 they had risen to 6x average annual earnings, but today – when taking the average annual salary of $80,000 per year and the median house price of well over $1 million – the average house price is 13x the cost of an average annual full-time salary.

Australian donors are finding it more difficult to give, and to give regularly. As the traditional, dependable, regular donor shrinks as a proportion of all donors, new types of donors are emerging –brand responders and opportunity givers.


Brand responders and opportunity givers donate sporadically, in an ad-hoc way. These types of donors are still more likely to give to a single charity or cause than to multiple causes, and have a strong preference for a particularly cause or charity.

Through speaking with more than a dozen NFP experts, 54 donors face to face, and surveying 1,500 Australians, we have identified four key next steps for the charitable sector to take into account in 2017:

1. Develop Multi-Tiered Levels of Engagement

Donors want to be involved with charities, but on their own terms. Rather than fixed contracts, they desire flexible giving and varied involvement. The demand for personalisation is growing as donors expect charity engagement suited to their age and life stage.

2. Build Communities for Social Impact

Australian donors desire to be part of a community of activists that bring about social change. They want to be involved in something bigger than themselves, knowing that together they can make a difference. This is not just ‘clicktivism’, which is seen merely as a form of virtue signalling through web-based activist organisations. Globally, networks like and have created opportunities for real-life engagement of social issues, facilitated first through online platforms.

3. Communicate Results in Real-Time

Donors want real-time results and transparent reporting of admin costs. Platforms such as now enable donors to give directly to an individual living in extreme poverty via mobile giving. KIVA, a lending platform facilitating crowd-sourced micro loans across the globe, displays the giving of loans in real-time via an interactive world map. When donors have this type of visibility, trust and engagement follow.

4. Create Fun and Engaging Experiences

The donor of the future is looking for participation and memories created through experiences. Nearly half (46%) of 18-29 year-old Australian donors have volunteered for a charity (compared to 31% of 30+ donors), and they are looking to do so in new, fresh ways. This is not just contained to events and a physical presence at sporting events or music festivals. Many young donors (1 in 4 of those aged 18-29, compared to just 11% of 30+ year-old donors) prefer the creative challenge of conducting their own fundraising events, providing them with the opportunity to harness their unique gifts and talents for a great cause.

-Eliane Miles


For more information on Australian Donors, see the Australian Communities Trends Report Infographic.

Connect with us if you would like more information on environmental scanning for strategic forecasting.


Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle. As a data analyst she understands the power of big data to inform strategic direction. Managing research across multiple sectors and locations, she is well positioned to understand the mega trends transforming the workplace, household and consumer landscapes. Her expertise is in telling the story embedded in the data and communicating the insights in visual and practical ways. Download Eliane's professional speaking pack here.

To inquire about Eliane presenting at your next event, please feel free to get in touch.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


trades city safe 1968 Gen Y data visualisation mccrindle social life crime entrepreneurial residents IT Specialists couple faith NT Australian communities ashley mckenzie the hills grave decision volunteering data supply and demand poker master Channel 7 mobile sydneysiders online property market results workshop kate middleton investor Sydney’s south west communicate millionth australian infographics The ABC of XYZ princess charlotte organisational culture 10 years impact Christmas season not-for-profit slideshare nfp high density apartments Real Estate Institute of Victoria relational NBRS debt Real Estate tips average aussie energy demographer Adelaide families Sydney social analysis selfie collaboration facts publication dessert ageing February 16 affordability ABS Australian community trends winter blues high density living Australian Census Hills Shire Council local communities education future report professional presenters dreaming Australian demographics aged care millenials ACF TDE emerging trends survey design CPI emerging technologies EFF australians staying home more FOMO Australian Dream Tuesday Trend census 2016 suburban living financial planning tableau SMSF video grandparents tuesday geomapping manly System's Architect life language twentyseventeen stats English #censusfail hornsby litter national crime rates forecasting buildings REIV Conference Sydney keynote speaker student Crime Rates HSC 2015 office opening politics 2013 media commuters religion social change lifestyle employmer engage statistics norwest clothing potts point networking work Jura Australia Aussies sydney metro wealth and income distribution donate living communications community event jobs suburb JOMO urban living local community ageing population cultural diveristy baby challenge thrive Deaths relevant Geoff Brailey Melbourne FPA staff monarchy Territory equip Australian Trends millennials australia baby name trends quote Caregiver vegetarian non profit Tasmania sector wide plans Elderslie-Harrington park Australian Families the australian dream acf15 belief society real Charlotte friendship Work place investment "know the times" Australia street research pack Vocational education average sydneysider Financial Planning Week darwin leader Love bureau tattoos intern sector wide study change Northern Beaches shifts apartments Do It Yourself urban taskforce suburbs analysis money Wagga Wagga Northern beaches Event social researcher story the lucky country organisations conference speaker hello fresh cloudy days gold coast professional speaker social shifts panel financial independence teleworking huffington post Assistant Store Manager customer university speakers earn New Zeland PSI national private wealth urban living index NEETs travel environment office pharmacies Australia Day shopping wealth and income insights work-life rising house prices Myth Australians internet socialising resilience woolworths moderators guide area growing population property earning ferry speakers pack Christmas presents prince george 24 million ACT victoria shopper's pick sunny days skills experience Royals urban focus groups keynote speaker owning a home young australians Valentine’s Day census results chairty research australian communities forum home owner generation alpha economy careers not for profit research teachers cash mateship year 12 typical australian hills Social Trend ACF2017 1975 holiday apartment Andrew Duffin jobs of the future ipswich weather culturally diverse VET land of the middle class omnibus choice workers divorce rate weekly earnings middle class mythbusting cultural diversity VIC youth future proofing Wodonga marketing sector career overcast proactive volunteers men NBRS Architecture business census data holidays Financial Planning Association google school thought leadership social What is food insecurity? learner trends analyst professional cost communication sydney speaker collaborative innovation Australian Communities Trends futurist poor crows nest Duchess of Cambridge resource communities ashley fell conference presentation household Mark McCrindle growth McCrindle Speakers motivate study eliane wealth sentiments gen alpha forecast graphs SA data analyst emerging generations global generations sunburnt country cooking mining boom Australia Day 2017 divorce Gen X food insecurity trends of 2017 annual income Financial Planning Association of Australia census qualitative research townhouses ease of travel baby boomers long weekend case study micro apartments group sydney hills dreams children Netflix national wealth internships newspaper business performance speaker Word Up forum house price future of education Northern Territory mover and shaker friends GPO cancelling plans future of shopping WA survey rent public speaker Tuesday Trends father's day megatrends educhat researcher etiquette brands employment not for profit personal growth financial future post rationalism group session gig baby names australia report cica research visualisation names new york times Hornsby Shire Council professional services christian royal McCridle workforce Aussie technology volunteering NSW salary demographic 2020 happiness Willowdale renting casual faux-cilising baby names repayments cartodb new office moreton bay focus group care support marriage charities faux-ciliser medicine shbc rise of local responsive volunteer TED talk contiki Queensland narcissism stay home Scouts data economic 40 million wage conferences social trends housing affordability online shopping event tv The Daily Edition mortgage Mount Annan-Currant Hill pyrmont program 24,000,000 micro perth TAS leadership 1980 define pharmacy business index going out media activity infographic wall optus wealth distribution optimistic participants education future meetings future of work shopping centre bus generations transport in the media training capital cities internship deloitte toys baby name social commentary australian communities trends report work mates finance dream cars the great screenage award winner mccrindle research government paying to work TED social impact wedding summer community celebration christianity CBD entertainment cancelling event trends marrickville trend tuesday TEDx mccrindle in the media community engagement 23 million Merry Christmas local 2017 cold demographics know the times generation Z 2014 cost of living South Australia mentor winter village housing market income recap social lives changing face of sydney students family Kiwi gender home ownership brand census fail house price rise debate consumerism research on coffee builders child care brisbane rich population growth unaffordable university degree states housing growth screenage Skilling fresh Research Executive events australian real estate housing tertiary education sustainable sydney event follow rule keeper teaching socialites research report click NFP event travelling market research train speajer parents social enquiry DIY fears snapshot Jura Coffee parenting high density ACT Report hills shire alpha news vegemite commute Christchurch global financial crisis visual marriages product retirement consumer rain balance Northern Beaches Christian School research data daily telegraph affordable easy rider capital city mccrindle tea increasing densification Queensland: QLD innovative New Zealand youth unemployment wolloomooloo optus my business awards learn workplace entrepreneur daily commute population milestone Australian schools ethnography population map 2016 2016 census results research services coffee lovers purpose New South Wales church 2016 census Population Clock social commentator priorities healthy future households award seasons keynote media commentary leadership workshop brand experience renter of the future dare to dream earnings wealth inequality breakfast SMART greatness sydneysider baby boom anzac property price baby names report cancel plans education teacher housing trends public speaking culture schools ACF17 Generation Y showreel giving food bank unemployment state Macquarie University society trends environmental scanning demographic transformations identity population home school satisfaction Generation X the hills shire professional development food car 2012 storytelling aged care puzzle eliane miles education sector employers public holiday spend royal influence infographic donation google for education young people hobart Research Director future-proof Bathburst world social researchers insight faux-cilise personalities global school students the average aussie educated australian social research office space aussie culture authenticity James Ward house year 7 workplace culture demographic trends interactive blaxland australian community trends report low density Channel Seven waverton financial baby name predictions presentation future Kirsten Brewer water entrepreneurs of today hopes trends of 2016 small business royal baby media release generational trends menai schools students curiosity average Australian conference mythbusters house prices sports royal family learning styles tea logan staying in rental stress coffee bondi social research Engineering Manager women easter hunger teach report Births visualisation Canberra charity domestic social issues sydneycity outsourcing trend sun generation REIV National Conference Cobbitty-Leppington future proof wages investing criminal spirituality goal Wellington demography Australian Population gen z January 26th World Water Day engagement ultimo in depth interviews SRE list financial dreams VET sector high school Sydney Hills Business Chamber live the dream wellbeing digital education research christmas Western Australia world youth day Australian Bureau of Statistics mother's day meals social media lalor park ideas Australian Home ACF 2016 gig economy Education Future Forum learning neutral bay financial fears 1994 employmee the changing face of Res Vis budget presentations offenders goals DESTEL Christmas lunch