McCrindle Speakers professional presenter showreel

Thursday, July 20, 2017

Our McCrindle Speakers are experienced researchers and engaging presenters, delivering over 150 keynotes, strategy workshops and executive briefings to a range of audiences each year. 


Find out more about their most requested topics, past clients and testimonials in the below speakers pack.

The McCrindle Speakers team

Mark McCrindle is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations. Download Mark's full speakers pack here. 

Eliane Miles is a social researcher, business strategist and Director of Research at the internationally recognised McCrindle. She is a global trends analyst who not only studies the megatrends, but has herself been shaped as a global citizen. Download Eliane's full speakers pack here. 

Ashley Fell is a social researcher, TEDx speaker and Head of Communications at the internationally recognised McCrindle. As a trends analyst and media commentator she understands how to effectively communicate across diverse audiences. Download Ashley's full speakers pack here. 

External Trends Impacting the NFP Sector in 2017

Wednesday, February 22, 2017

The year 2017 has begun in an environment of perplexed global sentiment. From Brexit to the election of President Trump, the last 9 months have been far from a smooth ride on the world stage, showing a trend towards growing isolationism and increasing uncertainty.

At the national level, for most advanced economies, this uncertainty has bred an increase in nationalism, and a move away from globalisation. In Australia, our response – in part fuelled by our strong work ethic and historic undercurrent – makes us all just want to ‘get on with it’ and get the job done.

For the not for profit sector, this means working hard at strategic initiatives, managing external risk, and taking bold initiatives to engage donors. Our conversations with the NFP sector at this time of year often involves developing strategic brand tracking to measure public engagement, or testing specific brand assets to develop powerful advertising campaigns.

Yet, before delving into the tools of marketing and communications, it is critical that NFPs grasp the trends and undercurrents taking place in the external environment, particularly those that impact donor giving. Here are three trends we feel are critical for the NFP sector to grapple with in 2017:

1. Charity saturation and the need for brand differentiation

According to JBWere’s Cause Report (2016), Australia has 56,894 NFP organisation, one NFP for every 422 individuals. The number of not for profit organisations has doubled every 20 years over the last 60 years – and despite cancelling and closure of some charities by the ACNC, there are still around 10 new charities established every business day.

2. Overall decline in public giving necessitating new fundraising initiatives

Charitable giving has been lower in Australia in 2016 than in years prior. The NAB Charitable Giving Index indicates that national giving is down, by a decrease of 0.3% growth in the 12 months leading up to Aug 2016. This compares to 5.1% growth a year earlier. While there has been resilience in the Australian economy during this time, consumers are more cautious than before, reflected by these figures.

3. Younger generations giving less and seeking experiential engagement

60% of Australian donors agree that charities will face a more difficult future as younger generations don’t seem to volunteer in an ongoing way or give as much as the generations before them (McCrindle Australian Communities Trends Report, 2016). NAB data shows that those aged 15 to 24 give just $135 on average, annually, to charities, compared to those over 65 who give $452 on average.


A number of these trends are explained by a rise in the cost of living across Australia. Take Sydney housing as a case example of the growing cost of living pressures. In 1975, Sydney house prices were just 5x average annual earnings. By 1995 they had risen to 6x average annual earnings, but today – when taking the average annual salary of $80,000 per year and the median house price of well over $1 million – the average house price is 13x the cost of an average annual full-time salary.

Australian donors are finding it more difficult to give, and to give regularly. As the traditional, dependable, regular donor shrinks as a proportion of all donors, new types of donors are emerging –brand responders and opportunity givers.


Brand responders and opportunity givers donate sporadically, in an ad-hoc way. These types of donors are still more likely to give to a single charity or cause than to multiple causes, and have a strong preference for a particularly cause or charity.

Through speaking with more than a dozen NFP experts, 54 donors face to face, and surveying 1,500 Australians, we have identified four key next steps for the charitable sector to take into account in 2017:

1. Develop Multi-Tiered Levels of Engagement

Donors want to be involved with charities, but on their own terms. Rather than fixed contracts, they desire flexible giving and varied involvement. The demand for personalisation is growing as donors expect charity engagement suited to their age and life stage.

2. Build Communities for Social Impact

Australian donors desire to be part of a community of activists that bring about social change. They want to be involved in something bigger than themselves, knowing that together they can make a difference. This is not just ‘clicktivism’, which is seen merely as a form of virtue signalling through web-based activist organisations. Globally, networks like and have created opportunities for real-life engagement of social issues, facilitated first through online platforms.

3. Communicate Results in Real-Time

Donors want real-time results and transparent reporting of admin costs. Platforms such as now enable donors to give directly to an individual living in extreme poverty via mobile giving. KIVA, a lending platform facilitating crowd-sourced micro loans across the globe, displays the giving of loans in real-time via an interactive world map. When donors have this type of visibility, trust and engagement follow.

4. Create Fun and Engaging Experiences

The donor of the future is looking for participation and memories created through experiences. Nearly half (46%) of 18-29 year-old Australian donors have volunteered for a charity (compared to 31% of 30+ donors), and they are looking to do so in new, fresh ways. This is not just contained to events and a physical presence at sporting events or music festivals. Many young donors (1 in 4 of those aged 18-29, compared to just 11% of 30+ year-old donors) prefer the creative challenge of conducting their own fundraising events, providing them with the opportunity to harness their unique gifts and talents for a great cause.

-Eliane Miles


For more information on Australian Donors, see the Australian Communities Trends Report Infographic.

Connect with us if you would like more information on environmental scanning for strategic forecasting.


Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle. As a data analyst she understands the power of big data to inform strategic direction. Managing research across multiple sectors and locations, she is well positioned to understand the mega trends transforming the workplace, household and consumer landscapes. Her expertise is in telling the story embedded in the data and communicating the insights in visual and practical ways. Download Eliane's professional speaking pack here.

To inquire about Eliane presenting at your next event, please feel free to get in touch.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


cooking contiki 23 million cloudy days charities the average aussie cold sydney speaker investing wealth and income wolloomooloo offenders world property men greatness demographic transformations sustainable case study trend Wellington the hills shire leader socialising clothing dessert victoria paying to work baby name Adelaide Netflix presentation generation wage Do It Yourself faith narcissism South Australia young australians brisbane sector wide study eliane miles friendship 2016 census results society infographic emerging trends analysis culture New Zeland university know the times volunteering couple hornsby Australian Population Merry Christmas group gen z suburbs holiday mccrindle in the media entrepreneur Deaths facts house alpha sunburnt country storytelling entertainment news Mark McCrindle wages huffington post The ABC of XYZ religion local income ageing property price transport internships faux-cilise culturally diverse deloitte affordable innovative easy rider generational trends cost of living teacher 2012 research pack engagement Territory megatrends overcast anzac high school sector holidays cultural diversity rise of local housing affordability the changing face of financial future Financial Planning Week Aussies low density visualisation australian community trends report wellbeing Skilling workplace Tuesday Trends slideshare 10 years TAS tuesday 1980 relational google for education impact event #censusfail repayments Channel 7 baby name trends tips trends student infographic wall personal growth rule keeper coffee volunteering data census bondi trends of 2017 Geoff Brailey interactive high density living hobart organisational culture moreton bay trend tuesday professional speaker acf15 national crime rates tableau graphs consumer manly demographic public holiday housing trends tv friends Sydney baby boom casual money Queensland: QLD infographics economic generation Z Financial Planning Association litter REIV Conference sydneycity jobs princess charlotte education responsive SMSF financial independence poor baby names australia report unemployment government house prices ferry commute Myth summer Australians ACT list in depth interviews cartodb rental stress long weekend goals city Love live the dream aged care suburb learning styles goal study living investor cica gen alpha water population growth speakers fresh social issues financial dreams millennials NT faux-ciliser marrickville wealth and income distribution System's Architect GPO REIV National Conference thought leadership property market sydney metro social change hills panel Word Up small business twentyseventeen faux-cilising dare to dream happiness VIC year 7 WA New South Wales emerging technologies community engagement NBRS Architecture demographic trends wealth survey socialites visual social media World Water Day brands baby name predictions home Vocational education mythbusters communication researcher professional development moderators guide Australian demographics Sydney keynote speaker nfp omnibus workshop tattoos employers mateship gold coast prince george ipswich food brand post rationalism owning a home social trends social analysis states christianity authenticity mccrindle research earnings weather crows nest research visualisation sydneysiders builders Research Director Gen Y baby names royal baby rent VET life children events cancelling event charity buildings schools gig community professional retirement conferences meetings year 12 data analyst housing resource ethnography crime motivate Andrew Duffin eliane social enquiry environment winter blues vegetarian gender housing growth renting society trends ashley mckenzie Canberra world youth day housing market hills shire baby urban living rain NEETs Australian Bureau of Statistics father's day cancel plans report shopping qualitative research population milestone shopping centre sydney hills financial Kirsten Brewer showreel conference speaker census data parents baby boomers Hills Shire Council new york times ACF17 identity families recap demography Research Executive criminal SMART community event VET sector sports Australia Day collaboration outsourcing aged care puzzle staying in futurist learning 40 million trades royal census 2016 brand experience FOMO forecasting names Royals youth unemployment darwin NBRS leadership workshop breakfast environmental scanning Scouts education research pharmacy belief car poker master intern business rich daily telegraph sentiments townhouses local community growth language online shopping award innovation Northern Beaches Christian School perth in the media teachers global financial crisis high density apartments Births demographics monarchy commuters Kiwi royal influence ultimo area cultural diveristy Australian Communities Trends care support the hills average sydneysider Valentine’s Day population media activity Real Estate organisations google IT Specialists social researcher SRE debt church snapshot christian James Ward teaching challenge tertiary education media release video newspaper Duchess of Cambridge growing population business performance personalities divorce mythbusting conference optimistic urban living index work-life mccrindle plans winter real household mining boom CPI social royal family Australian communities going out Aussie ACF digital Work place Wagga Wagga politics millionth waverton stats house price rise capital cities global career teleworking changing face of sydney skills future proofing university degree national private wealth residents future-proof capital city Western Australia TED talk australia education future report quote ACF 2016 education sector entrepreneurial high density Northern Territory urban Generation Y Charlotte Australian Census village 2017 unaffordable market research average aussie product Christmas season Melbourne gig economy Channel Seven employment australians staying home more baby names report ease of travel NFP event internship 2015 equip communicate future focus groups safe woolworths thrive schools students Generation X earning domestic non profit educated forecast meals financial planning state social commentator Tasmania learner ACF2017 lifestyle Sydney Hills Business Chamber cars public speaking work mates dream The Daily Edition fears ABS staff australian social research office opening Australian Trends research data apartments February 16 optus my business awards census results office space micro HSC volunteer ashley fell social commentary typical australian workplace culture the australian dream program train sunny days households home owner volunteers urban taskforce sun relevant conference presentation Hornsby Shire Council annual income finance potts point supply and demand SA Christmas presents collaborative customer balance weekly earnings apartment media grandparents affordability FPA salary story purpose proactive daily commute choice workers social impact training Engineering Manager 2020 Christmas lunch pyrmont curiosity DESTEL future of education 2016 24 million future of shopping data visualisation wedding Australia Day 2017 chairty award winner census fail JOMO business index debate australian communities trends report budget bureau public speaker trends of 2016 mobile earn networking Northern beaches Event technology professional services experience increasing densification Australia street wealth distribution shbc easter speakers pack middle class PSI hopes social research blaxland Education Future Forum Financial Planning Association of Australia school students engage travel home ownership 1968 presentations marketing not for profit educhat school travelling McCrindle Speakers celebration generation alpha mover and shaker students online Australian Home priorities women lalor park cancelling plans marriages norwest neutral bay survey design spend rising house prices cost shifts demographer Caregiver social lives ideas Population Clock Australian community trends cash Wodonga CBD Social Trend 1975 Queensland work dreams family micro apartments young people TEDx careers spirituality grave decision speaker Bathburst professional presenters Northern Beaches bus publication resilience population map Christchurch Res Vis follow stay home toys Crime Rates sydneysider aussie culture forum learn change not-for-profit hello fresh insights communities EFF consumerism ageing population New Zealand mother's day school satisfaction keynote etiquette marriage 2016 census results Macquarie University "know the times" future of work the great screenage jobs of the future vegemite healthy future medicine English optus average Australian investment communications seasons parenting Assistant Store Manager suburban living sector wide global generations australian energy pharmacies renter of the future participants DIY dreaming new office emerging generations office geomapping tea generations internet youth social life 2013 shopper's pick national wealth Real Estate Institute of Victoria trends analyst statistics Australian Dream education future 2014 house price group session mentor Australian Families mortgage define insight research report land of the middle class leadership TDE economy christmas media commentary millenials mccrindle tea logan menai workforce social researchers data 24,000,000 1994 future proof click teach Australian schools child care research services social shifts focus group entrepreneurs of today australian communities forum selfie keynote speaker Gen X NSW financial fears screenage research January 26th divorce rate sydney event kate middleton local communities Tuesday Trend TED