New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

social media rule keeper buildings gen alpha brands 2012 world university capital city dreaming jobs families engage communicate Australian demographics resilience emerging technologies tableau proactive Wodonga award winner aussie culture responsive energy conference speaker royal influence social land of the middle class entertainment menai global townhouses cash economy demographic trends home owner office opening kate middleton public holiday SMSF sydney hills staff educated statistics generation demographer mover and shaker tips PSI entrepreneur politics Western Australia divorce social researchers happiness poor toys 1994 research overcast Kirsten Brewer new york times careers bureau millionth demographics commute cultural diversity sydneycity state baby names internship learning English career Australian schools event intern tattoos organisational culture Queensland: QLD teachers small business geomapping ideas culture australian communities forum eliane the average aussie young people unaffordable Hornsby Shire Council ACF 2016 recap Financial Planning Association repayments youth unemployment Northern beaches Event Real Estate Institute of Victoria bus balance GPO financial independence internships digital Do It Yourself christianity future proof media release salary trends VIC shifts data visualisation the hills conference presentation rich mining boom social analysis manly financial fears ageing population employment typical australian couple gold coast forecast experience cost infographic wall Tuesday Trend sydney speaker Mark McCrindle TAS dream Aussie market research Australians daily commute safe technology Research Executive commuters consumer new office fears millennials language professional tuesday investing goals crime growing population generations rent 10 years high density train global financial crisis suburb society trends cancelling event poker master parenting relevant the hills shire Australian Communities Trends princess charlotte wealth omnibus faux-ciliser university degree supply and demand leadership workshop entrepreneurial NT life storytelling wolloomooloo media commentary ACT personalities survey offenders study school New Zealand media 40 million easy rider etiquette growth litter acf15 national private wealth Merry Christmas ethnography population map financial future victoria states facts research services rain Aussies meetings follow social research bondi high school analysis 2015 thought leadership priorities education cars social shifts friendship ultimo communications media activity neutral bay budget teaching women mateship gen z narcissism SA 2016 census results housing equip IT Specialists case study household population milestone slideshare Australian Trends ferry baby boom world youth day christian sector wide study social change renter of the future events data analyst owning a home collaboration the changing face of skills marketing father's day infographic housing affordability brand experience Res Vis residents future of education home communication 1980 travelling Births wealth and income distribution royal moderators guide Charlotte innovative wage office sector wide stats dare to dream wellbeing megatrends relational award Northern Beaches South Australia professional services World Water Day online shopping forecasting wedding ease of travel faux-cilising brand selfie trends analyst ashley fell weekly earnings households Adelaide crows nest huffington post students education sector speakers dessert hills shire Australian Dream house price rise sun business index student cooking DIY sydney event thrive woolworths trends of 2017 news future-proof norwest resource Christmas presents in the media city qualitative research year 7 emerging trends Tasmania baby name trends lalor park culturally diverse Financial Planning Week environment going out tea change social commentator Engineering Manager greatness australian communities trends report The ABC of XYZ global generations domestic Australian Home wages long weekend Word Up optus my business awards tv workshop sydney metro NSW HSC logan innovation faux-cilise weather aged care work-life meals demographic high density apartments conference 24,000,000 perth Generation Y property price royal family australians staying home more child care names work mates 2016 census mccrindle travel population growth housing trends pyrmont wealth distribution education future report professional development hobart The Daily Edition religion forum Geoff Brailey monarchy define rental stress snapshot ashley mckenzie leader investment CBD census results sports social impact emerging generations Caregiver demographic transformations Love Myth public speaker housing growth teach non profit home ownership stay home healthy future hornsby shopping leadership pharmacy future Bathburst contiki rising house prices 24 million trend tuesday research data identity keynote waverton trends of 2016 vegemite seasons baby boomers February 16 marrickville collaborative Territory australian social research apartment Gen Y community mccrindle tea Christmas season school students earnings motivate google for education not-for-profit wealth and income Channel Seven sustainable Assistant Store Manager mccrindle research baby name predictions coffee high density living NEETs networking mentor 2016 house prices challenge outsourcing mythbusting sydneysiders future of work Social Trend Royals marriage cancel plans group session social trends insight Tuesday Trends communities cost of living baby name learning styles cold FOMO Christchurch sector community event employers builders aged care puzzle focus groups publication retirement ABS vegetarian young australians ipswich video celebration Generation X national wealth McCrindle Speakers unemployment schools students post rationalism darwin System's Architect transport debt researcher program visualisation divorce rate optus holiday socialites 1968 church the australian dream generation Z Education Future Forum goal cloudy days education research organisations office space education future mother's day story shopper's pick community engagement 2020 living generation alpha affordable anzac water earn population customer hopes mccrindle in the media eliane miles urban living Duchess of Cambridge keynote speaker earning capital cities hello fresh Valentine’s Day learn Queensland New Zeland economic authenticity trend census business personal growth generational trends holidays #censusfail youth newspaper fresh quote investor list parents pharmacies winter blues report educhat school satisfaction mythbusters insights financial DESTEL changing face of sydney local communities survey design workplace finance Canberra winter Kiwi futurist 23 million research visualisation charity social commentary Wagga Wagga sunburnt country urban taskforce housing market village mortgage January 26th workforce FPA average aussie suburban living clothing income Financial Planning Association of Australia ACF nfp workplace culture medicine Australia Day 2017 social researcher learner training government marriages social life google presentations house price Christmas lunch blaxland baby environmental scanning Australian Bureau of Statistics christmas middle class affordability national crime rates social lives Northern Territory TDE New South Wales increasing densification plans deloitte Population Clock house financial dreams year 12 lifestyle paying to work men jobs of the future area online volunteers Northern Beaches Christian School car EFF not for profit Real Estate cancelling plans renting Australian Census social issues potts point real "know the times" property market social enquiry Sydney royal baby sunny days research pack schools gender Crime Rates prince george criminal children low density rise of local friends in depth interviews shbc focus group staying in census 2016 conferences group Melbourne daily telegraph Australian communities 1975 product public speaking Netflix interactive 2014 visual panel entrepreneurs of today REIV Conference work family ageing census fail twentyseventeen brisbane society Gen X REIV National Conference summer urban Wellington graphs food professional speaker millenials JOMO cartodb 2017 spend Australia Day results teacher teleworking urban living index know the times consumerism 2013 data curiosity debate property engagement participants easter tertiary education annual income Sydney keynote speaker alpha internet grandparents sentiments Deaths mobile click local Channel 7 WA australia presentation suburbs future proofing optimistic Australian Families moreton bay Scouts socialising

Archive