New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


business index couple Bathburst faux-cilise "know the times" Gen Y online Australian Home demographics dessert new york times Wagga Wagga language population map land of the middle class engage education future Generation X sunburnt country networking wedding men mobile sydneycity living trend tuesday results offenders emerging trends high density trends analyst manly hornsby property price cloudy days school satisfaction rain emerging generations deloitte demographic trends schools 2015 follow global generations online shopping criminal not-for-profit focus group Real Estate Institute of Victoria family cancel plans income bondi non profit teleworking challenge national wealth New South Wales consumerism curiosity January 26th trends growing population mccrindle research not for profit Channel Seven Do It Yourself urban research pack career Aussies Northern Beaches shopping skills Wellington marrickville identity Valentine’s Day Melbourne marketing REIV Conference EFF WA suburbs infographic resilience educated GPO fresh kate middleton google Queensland: QLD thrive cost of living woolworths Wodonga event teachers demographic transformations NSW IT Specialists Australians leader define crime child care ACT shbc gen z authenticity business friends optimistic future-proof motivate social world youth day tuesday water meals Res Vis New Zeland young people wealth baby names ashley mckenzie social shifts menai study Word Up futurist mythbusting housing market social commentary community small business cash mover and shaker tv monarchy national crime rates collaborative dare to dream mccrindle wealth distribution community event ACF 2016 research visualisation future of work year 7 2012 tertiary education 40 million Australian Census overcast anzac housing 2014 celebration Western Australia charity young australians learning the changing face of middle class participants vegetarian insights high density living baby name predictions earn mateship know the times earnings internet happiness conference future proofing safe faux-cilising divorce rate Christmas season 2020 employment Duchess of Cambridge equip annual income local communities leadership hopes public speaking priorities sydneysiders Geoff Brailey intern global teaching urban living clothing acf15 cartodb rising house prices government women socialising staying in neutral bay social media social researchers video growth The Daily Edition McCrindle Speakers residents families learning styles New Zealand Deaths VIC Territory builders conference presentation mining boom easy rider research data mccrindle tea communications high school market research shopper's pick waverton holidays marriage Scouts generation Z winter blues tableau stay home unemployment energy report 2017 renting population growth Christmas lunch housing growth generation communication proactive DIY workshop unaffordable Australian Families poor house price resource insight learner household data analyst training rental stress future hello fresh tea Births australian communities forum cancelling plans high density apartments Social Trend cooking students Christmas presents prince george ethnography HSC australian social research 1980 outsourcing The ABC of XYZ sector wide study ashley fell organisations Engineering Manager forum townhouses goals daily commute baby name trends Tuesday Trends ageing population brands retirement mother's day megatrends Financial Planning Association of Australia financial generation alpha February 16 Sydney Tasmania in depth interviews teacher Mark McCrindle social life group focus groups social change typical australian media activity survey shifts Adelaide twentyseventeen lifestyle news housing trends ipswich environment going out hills shire faux-ciliser baby boomers entrepreneur TDE property media commentary data house financial future trend consumer innovation school students easter 24,000,000 newspaper entrepreneurs of today statistics snapshot Australian schools employers English capital city recap children baby name urban living index winter narcissism renter of the future baby boom internships home blaxland workplace millionth eliane miles Aussie Charlotte educhat media release sector wide presentations weekly earnings goal budget greatness society South Australia professional commute events pyrmont princess charlotte brand product demographic Kiwi NEETs salary Australian Dream summer affordability panel Population Clock teach change Assistant Store Manager culture Financial Planning Week staff conference speaker learn long weekend Myth alpha education research investment Christchurch parenting mortgage System's Architect australians staying home more 24 million father's day vegemite Real Estate finance youth unemployment Australian demographics 1975 social researcher generational trends ease of travel local schools students education presentation sun holiday potts point house prices social enquiry litter social research huffington post analysis volunteers stats church social lives millennials financial independence low density survey design PSI economy etiquette transport 1994 owning a home brisbane home ownership relevant leadership workshop Caregiver Love life christianity royal baby Research Executive property market divorce generations marriages 1968 entrepreneurial group session daily telegraph housing affordability poker master ultimo weather keynote speaker responsive village gen alpha TAS Hornsby Shire Council Royals work mates demographer in the media Sydney keynote speaker city apartment google for education suburban living australian communities trends report sunny days Netflix aussie culture optus my business awards wellbeing experience interactive households sports christmas world paying to work visualisation ideas home owner average aussie post rationalism entertainment mentor society trends Channel 7 victoria Australia Day CBD wages World Water Day program states rent Australian communities technology omnibus cultural diversity graphs Gen X food socialites facts royal influence customer relational logan education future report national private wealth Northern beaches Event university fears Northern Beaches Christian School Merry Christmas social analysis grandparents 2016 jobs of the future Australian Bureau of Statistics plans baby professional development spend gender wolloomooloo debt tattoos population cold forecasting Australian Trends social trends moreton bay Financial Planning Association future of education millenials case study population milestone social commentator student sydney event suburb 23 million quote communicate investor area moderators guide visual Tuesday Trend real Northern Territory youth FOMO SA JOMO organisational culture ABS buildings personal growth tips Crime Rates slideshare state lalor park parents NT emerging technologies trends of 2017 Kirsten Brewer Australia Day 2017 Australian Communities Trends internship seasons census economic crows nest friendship work-life Queensland royal careers coffee wealth and income publication perth Canberra dream thought leadership wealth and income distribution workforce royal family public holiday optus toys research keynote hobart REIV National Conference innovative qualitative research personalities click workplace culture financial dreams Education Future Forum sentiments brand experience sydney speaker global financial crisis politics capital cities FPA 2013 cost collaboration domestic work Generation Y research services 10 years geomapping education sector researcher list cars urban taskforce selfie debate school repayments australia digital gold coast rise of local community engagement mccrindle in the media jobs trends of 2016 sustainable balance dreaming increasing densification darwin award rule keeper religion mythbusters affordable eliane university degree year 12 names future proof cancelling event rich media ACF data visualisation