New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

thought leadership resilience McCrindle Speakers 1975 ageing population social trends New South Wales balance training Territory australia work mates ultimo property price leadership local communities transport house equip millenials shopper's pick Research Executive demographer jobs of the future cold medicine innovative crime personal growth 2017 Canberra trend NT relevant researcher year 12 media release royal entrepreneur workplace spirituality SRE office opening cost change communication networking 10 years cancelling plans house price criminal world youth day bus cost of living australian communities forum social media safe micro apartments university degree baby DESTEL non profit January 26th Channel Seven school students 2015 education future Generation X sun capital city Aussie optus my business awards rise of local Channel 7 qualitative research winter australian social research 40 million workshop Tuesday Trends millionth award cancelling event social life toys financial Births event poker master year 7 australian communities trends report celebration christianity education future report divorce rate states group session school fears huffington post gen alpha CBD purpose men wellbeing long weekend staying in apartment demography global financial crisis VET aged care data visualisation alpha presentation renting New Zealand stats the hills travelling marketing Wodonga wealth and income distribution sydney speaker millennials newspaper research report media commentary demographic trends public holiday society teach kate middleton generation alpha society trends professional panel clothing office space paying to work mover and shaker rain sydney metro intern affordable global generations staff 2020 mortgage collaboration socialites consumerism cartodb jobs households Australian demographics Scouts Australian Home darwin train future-proof selfie visual focus group eliane schools students educated business performance gen z financial future future keynote speaker omnibus optimistic blaxland population milestone insights Northern beaches Event renter of the future owning a home builders dare to dream Hills Shire Council educhat Australian Communities Trends mythbusting program housing affordability small business TDE Western Australia Australia Day Vocational education events grave decision language women Engineering Manager Queensland: QLD average aussie house prices ideas global ease of travel hello fresh SMART supply and demand business university Gen Y The ABC of XYZ suburban living sydneysiders real seasons monarchy Northern Territory post rationalism mccrindle tea 23 million group Financial Planning Association of Australia commute cultural diversity case study marriage holiday 2016 census micro financial fears emerging technologies workplace culture property market teacher focus groups Australian schools retirement buildings cars changing face of sydney PSI area motivate census 2016 goals EFF parenting social analysis financial independence faux-cilising news work Work place hopes socialising recap product growth residents local community CPI belief social change contiki youth faux-cilise ACF Financial Planning Association shifts couple moderators guide social commentary woolworths skills Adelaide high density FPA Financial Planning Week royal baby potts point Generation Y commuters Christmas presents growing population gold coast plans authenticity financial dreams manly Merry Christmas royal influence learning story going out entrepreneurial publication population investment future proofing divorce facts grandparents future of education forum engage Res Vis state rich baby names Skilling presentations conference presentation hobart wage wolloomooloo spend annual income lifestyle 1980 life moreton bay community engagement unemployment Aussies village digital outsourcing aussie culture deloitte rule keeper rent research pack marriages 24,000,000 teaching gender affordability not-for-profit baby name trends statistics earning 1994 finance winter blues NBRS Architecture perth sunburnt country Australian Population System's Architect Kiwi anzac community organisational culture government snapshot sydney event South Australia Myth Wellington NBRS urban taskforce the average aussie earn teachers domestic NEETs insight land of the middle class Sydney low density unaffordable emerging trends ipswich personalities tableau social enquiry 1968 Duchess of Cambridge survey design Christmas lunch energy participants Caregiver cica 2016 census results economic offenders click Gen X tv Northern Beaches Christian School politics repayments quote award winner brands google James Ward marrickville entrepreneurs of today suburbs generation internships Queensland Australian communities goal generation Z leader sports future of work baby boom social shifts poor lalor park mother's day urban living norwest debate tertiary education housing baby names australia report learner bureau easter census fail public speaker employment sector wide study ageing investor Kirsten Brewer leadership workshop faux-ciliser Australians schools the changing face of slideshare consumer Tuesday Trend video relational curiosity visualisation Sydney Hills Business Chamber World Water Day young people wealth and income study brand experience baby name predictions mentor charity future of shopping aged care puzzle ACT professional services etiquette forecast trend tuesday sector wide media activity forecasting careers Do It Yourself analysis princess charlotte families earnings christmas wealth distribution high density apartments environmental scanning NSW housing market ACF 2016 sydneysider vegetarian ABS mythbusters communities local national crime rates Royals generational trends home owner professional development wages google for education new york times social commentator Australian Bureau of Statistics baby name meetings Assistant Store Manager trends of 2016 pyrmont victoria crows nest children VIC Love brisbane innovation high density living 24 million sector Bathburst results Education Future Forum Hornsby Shire Council geomapping Australian Trends summer Tasmania public speaking trends analyst townhouses bondi average sydneysider Andrew Duffin cancel plans HSC VET sector urban living index home ownership sentiments population growth Social Trend dreaming futurist media know the times friendship communicate capital cities baby names report family Christmas season food mining boom Real Estate Institute of Victoria REIV National Conference demographics Northern Beaches student dessert typical australian budget market research English the australian dream social Netflix proactive tuesday February 16 graphs conference future proof stay home census waverton ashley fell population map tea dream data analyst identity SA demographic transformations hornsby mccrindle research friends pharmacies car religion career trends culturally diverse social impact australians staying home more SMSF city "know the times" Australian Census internet household twentyseventeen demographic cloudy days list house price rise Crime Rates sydneycity office ethnography holidays breakfast new office home Melbourne Geoff Brailey in the media meals rising house prices travel TAS conferences housing growth online shopping salary world WA emerging generations greatness social issues easy rider 2014 optus mccrindle Valentine’s Day property faith infographic internship pharmacy collaborative survey healthy future child care apartments social lives weekly earnings communications social researcher cash #censusfail water education research organisations culture wedding IT Specialists middle class data education sector teleworking increasing densification neutral bay social researchers resource keynote in depth interviews litter ashley mckenzie responsive impact social research hills shire royal family Sydney keynote speaker happiness DIY Real Estate thrive 2016 learning styles trades work-life fresh Macquarie University suburb priorities rental stress volunteers nfp Australian Families baby boomers generations logan online shopping national wealth business index trends of 2017 not for profit prince george Australian Dream weather the hills shire infographic wall acf15 entertainment research visualisation coffee Population Clock research data Wagga Wagga report Mark McCrindle investing GPO speakers education interactive customer ferry urban follow REIV Conference students experience storytelling 2013 vegemite census results school satisfaction Deaths conference speaker tattoos wealth learn FOMO church research mccrindle in the media average Australian tips challenge christian mateship The Daily Edition sustainable workforce high school housing trends daily telegraph shopping centre parents daily commute living employers names cooking engagement technology New Zeland Christchurch 2012 menai JOMO young australians Charlotte Australia Day 2017 megatrends income community event narcissism research services environment define economy brand sunny days father's day Word Up shbc eliane miles national private wealth debt sydney hills overcast professional speaker youth unemployment mobile

Archive