New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

national wealth prince george census results workshop resilience financial planning focus groups religion urban Mount Annan-Currant Hill unaffordable millionth poor brands social impact entertainment school students wealth and income presentation Gen Y property development spend friendship learner relational commuters daily commute motivate weather winter goals christmas live the dream Kiwi sector wide focus group Myth society trends sector mining boom woolworths gold coast workplace easy rider social enquiry google for education purpose social researchers selfie cancelling event SA Australian Bureau of Statistics perth baby name trends follow ideas bureau urban development gig dessert residents Sydney Charlotte kate middleton data visualisation wedding communities Gen Z Expert changing face of sydney micro apartments 1975 acf15 40 million Aussies finance ashley mckenzie environmental scanning REIV National Conference rental stress long weekend online shopping affordability eliane moderators guide research pack going out Australians deloitte pyrmont annual income trends experience goal news housing affordability Sydney population teach curiosity royal baby happiness christmas 2017 TEDx culture car government fears technology in depth interviews Population Clock award winner Melbourne hills shire wealth giving keynote global NBRS energy belief home ownership leadership workshop dreaming education research demographic transformations food insecurity shifts transport insights litter work-life FPA community event plans Australian demographics Western Australia forum norwest Do It Yourself mccrindle research Lower Hunter Region wage eliane miles financial dreams high density McCrindle Speakers World Water Day mother's day organisational culture rule keeper wealth distribution generations commute engage media non profit christianity new york times sydney speaker Research Executive census fail Elderslie-Harrington park world youth day Christmas data life presentations volunteering Deaths training environment research data Generation X internet Business analysis events moreton bay politics Australian Trends CPI high school the great screenage HSC vegemite TED talk language data sydney hills tips EFF 1994 university stay home public holiday weekly earnings train nfp Cobbitty-Leppington ipswich hello fresh Merry Christmas donation SMSF jobs bondi 2012 marrickville faux-ciliser sports VIC media release Australian communities Black Friday Sales shopper's pick faith educhat monarchy System's Architect mortgage global retail average aussie the hills the australian dream Jura Australia housing trends money families australian social research Vocational education Channel Seven social life visual speajer Education Future Forum new office 2020 teachers criminal trend tuesday futurist optus my business awards education future report care support collaboration TED authenticity Res Vis australia online thrive father's day click social trends gig economy darwin group session McCrindle Speaker house price rise public speaking entrepreneur Sydney Lifestyle Study sydney market innovation entrepreneurs of today school Real Estate Australia Day optus mobile living year 7 domestic social media earnings infographic PSI charities geomapping marriages mateship interactive neutral bay 24,000,000 cold brisbane cost of living local communities optimistic owning a home February 16 area forecast salary What is food insecurity? ashley fell 2013 national crime rates Willowdale 2014 family business index Australian Families parenting educated emerging technologies study story consumerism gen alpha Word Up rent stats fresh Black Friday lifestyle waverton 10 years safe economy hopes baby name predictions couple Tuesday Trends collaborative grandparents home media commentary financial fears facts Births property price teacher social researcher publication showreel FOMO Australian schools ACF2017 TDE investor students earn investing cancelling plans speakers 23 million toys Queensland sydney event water internship Christmas Stats coffee gen z easter financial independence learning future-proof parents hornsby social shifts children workplace culture Mark McCrindle mentor high density living builders Macquarie University survey design networking communicate the changing face of the hills shire Financial Planning Association wages urban living professional Christmas season royal influence ethnography ageing student report office opening housing growing population demography Valentine’s Day child care social commentator NBRS Architecture professional services IT Specialists volunteers recap Research Director cooking Caregiver Tasmania rich results tableau not-for-profit VET teleworking Jura Coffee the lucky country Channel 7 greatness charity 24 million food bank royal family public transport event house prices trades generational trends baby names Scouts financial future manly forecasting Australia Day 2017 mover and shaker daily telegraph economic staff property market baby boomers sydneysiders Black Friday in Australia Real Estate Institute of Victoria New Zeland cars balance future proof capital cities tertiary education holidays spirituality participants marketing rise of local urban taskforce twentyseventeen trends of 2016 Lower Hunter resource 1980 happy holidays mccrindle Skilling travel average sydneysider social research youth repayments sydney metro global financial crisis trends of 2017 2017 women research visualisation newspaper budget capital city marriage housing growth supply and demand trends analyst housing market average Australian generation Z victoria real hobart Financial Planning Week small business Wagga Wagga Duchess of Cambridge Performance Sentiment Index pharmacy infographics ageing population princess charlotte home owner renting mccrindle tea conferences financial customer qualitative research poker master church research on coffee social commentary Engineering Manager slideshare crime media activity local Generation Y CBD sun Canberra community engagement australian schools students employers NT sydney property market Northern beaches Event personalities clothing impact healthy future shopping centre leadership jobs of the future rising house prices TAS cash australian community trends report schools future proofing research report house price not for profit research Northern Beaches sydneysider demographer work royal mythbusters seasons volunteering data younger generations local community consumer VET sector alpha baby boom christmas trees data analyst English dreams Christmas presents Royals contiki Territory learn statistics McCrindle Keynote Speakers meals social analyst workforce casual state dream work mates demographic trends suburban living Christmas research quote Christmas day employment Wodonga youth unemployment business performance future of shopping demographic Gen X internships office space pharmacies gender wolloomooloo Australian Population hills Australian community trends professional speaker emerging trends group Australian Communities Trends Hunter Valley culturally diverse James Ward ABS retirement village Australia street infographic wall omnibus speaker snapshot storytelling personal growth Work place Mark McCrindle in the media census data dare to dream business intern travelling South Australia paying to work conference speaker bus DIY Australian Dream Hornsby Shire Council investment urban living index conference future Sydney Hills Business Chamber ACF McCridle medicine education breakfast insight know the times wealth inequality tea wealth and income distribution Aussie narcissism JOMO ease of travel visualisation megatrends wellbeing earning SMART Christmas in Australia food mythbusting google cultural diversity Maxim Accounting population milestone rain land of the middle class ACF 2016 skills debt Christmas lunch society digital learning styles screenage affordable Crime Rates NEETs high density apartments 2016 census Hills Shire Council census NSW celebration men office baby name post rationalism Queensland: QLD REIV Conference hunger population Netflix The Daily Edition income grave decision socialites New South Wales cartodb social analysis video tattoos crows nest research services trend huffington post logan education future social lives 2016 census results house university degree identity entrepreneurial New Zealand future of education growth of sydney renter of the future program DESTEL potts point meetings menai staying in research WA award baby names australia report seasons greetings tuesday thought leadership Christmas day weather teaching responsive global generations census 2016 Australian Census year 12 cica world social researcher ACT Report micro states work from home aussie culture ACF17 household panel sunburnt country choice workers communication Australian Home 2015 graphs typical australian names growth define sustainable change screenagers engagement debate Financial Planning Association of Australia organisations middle class increasing densification cloudy days community Northern Territory Social Trend aged care puzzle shopping social issues ACT outsourcing challenge relevant ultimo proactive winter blues tv Christchurch Northern Beaches Christian School households faux-cilise sunny days Kirsten Brewer volunteer communications January 26th baby public speaker population growth commuting divorce rate employmer survey baby names report etiquette professional development city christian brand australian communities trends report careers australian real estate national private wealth "know the times" townhouses aged care Sydney keynote speaker leader future of work young australians in the media not for profit sentiments friends career sydneycity analysis young people shbc GPO buildings mccrinlde generation vegetarian Bathburst Geoff Brailey Tuesday Trend education sector donate Sydney’s south west professional presenters social change property emerging generations overcast the average aussie employmee millennials anzac suburbs Assistant Store Manager Love coffee lovers priorities cost low density Wellington blaxland apartments unemployment summer generation alpha cancel plans cultural diveristy US millenials speakers pack divorce TEDx Speaker brand experience faux-cilising digital economy product sector wide study population map australian communities forum list demographics 2016 The ABC of XYZ offenders keynote speaker socialising SRE Andrew Duffin conference presentation chairty ferry Retail suburb case study mccrindle in the media innovative #censusfail Adelaide apartment lalor park school satisfaction who is generation z equip holiday 1968 australians staying home more NFP event nativity scene market research

Archive