New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Skilling salary data analyst eliane paying to work communities South Australia Adelaide housing growth local communities urban living Sydney Hills Business Chamber sydneysider house price impact house price rise presentations annual income wealth and income education sector toys moderators guide national crime rates Love high density living alpha business performance entrepreneur CPI royal influence market research mover and shaker learner marriages world youth day 1980 trends of 2016 christian high density business index financial dreams school students sydney metro commuters New Zealand fears System's Architect average sydneysider post rationalism sydneycity monarchy global generations twentyseventeen James Ward australian social research results baby names australia report trend demographic trends analyst renter of the future australian communities forum water personalities seasons recap panel mccrindle in the media university stay home hobart community population map research pack crime family award Tuesday Trend demographics household the hills housing market environmental scanning housing affordability DIY workshop REIV Conference Australian Dream moreton bay Channel Seven learning Work place population milestone statistics mother's day trends ashley mckenzie cartodb infographic schools McCrindle Speakers contiki housing gold coast holidays workforce waverton office fresh Real Estate ease of travel ACF 2016 etiquette Gen X New Zeland qualitative research presentation facts The ABC of XYZ educhat Scouts Aussie JOMO media grandparents wealth and income distribution Res Vis capital cities staying in cultural diversity micro employers average Australian Charlotte generational trends internship researcher SA Engineering Manager travel NBRS Australian Families hopes millenials home ownership marrickville micro apartments VIC australia the average aussie Australian Trends church names criminal media release 10 years leadership workshop geomapping DESTEL transport brisbane mccrindle tea Australian schools shopper's pick Royals Mark McCrindle snapshot social analysis learn wellbeing children new office the changing face of baby names wealth pharmacy story Wodonga teachers healthy future not for profit Australian communities 2016 government demographer tuesday youth SMART news men Australian demographics society trends village social life Merry Christmas mateship rain hornsby pharmacies income gen z mccrindle research ethnography learning styles lifestyle area poker master organisations speakers insights event potts point logan population emerging trends cooking brand click census 2016 motivate financial fears emerging generations greatness staff networking eliane miles selfie newspaper society litter gender Gen Y innovation World Water Day GPO baby names report relational PSI marketing social impact mythbusting Christchurch house clothing demography experience high density apartments small business hello fresh city economic trades identity conference internet sydney event Territory cancelling plans aged care proactive tv communicate earning Population Clock customer manly workplace new york times shifts curiosity demographic transformations housing trends future of education happiness Generation X travelling shbc weekly earnings affordable product affordability participants Myth February 16 jobs data blaxland spirituality child care generations leader growth Northern Territory friendship parenting wolloomooloo Real Estate Institute of Victoria school Crime Rates communications HSC deloitte conference speaker program year 12 christmas sentiments christianity average aussie Duchess of Cambridge Western Australia train Generation Y sydneysiders sun media activity families mortgage English EFF sustainable politics baby boom unemployment bus thrive Assistant Store Manager builders cica 24 million professional tea work middle class graphs SRE intern crows nest australian communities trends report norwest real Wagga Wagga cancelling event Australians world media commentary workplace culture anzac optimistic trends of 2017 sector winter engage emerging technologies 1968 census results baby name entrepreneurs of today interactive social enquiry Christmas presents analysis not-for-profit 2013 victoria professional speaker megatrends menai Queensland mining boom national wealth bureau living storytelling easter rich faux-cilise NSW royal family national private wealth January 26th 2016 census 23 million keynote speaker sunny days mccrindle Bathburst 2017 state socialising residents future proof TAS economy perth brands visualisation internships house prices Hornsby Shire Council demographic trends darwin shopping centre futurist research report outsourcing New South Wales business energy Kiwi finance marriage teacher challenge earnings gen alpha group shopping prince george Melbourne language buildings urban living index social researchers Northern Beaches Christian School goals forum award winner social issues Australian Population careers financial independence father's day Vocational education hills shire home 24,000,000 debt Births Financial Planning Week public speaker dare to dream narcissism food Australia Day 2017 ageing population friends ABS 2016 census results land of the middle class high school Word Up public speaking overcast generation Z change social commentary weather commute celebration dream #censusfail suburbs list optus collaborative survey student optus my business awards earn mythbusters teach faux-ciliser digital TDE omnibus religion mobile growing population goal grave decision social commentator royal princess charlotte Hills Shire Council skills conferences public holiday 2015 coffee holiday neutral bay royal baby NBRS Architecture trend tuesday ipswich infographic wall report retirement Australian Communities Trends online education future wage visual organisational culture Deaths Do It Yourself life Australia Day future of work Australian Bureau of Statistics winter blues WA census fail events school satisfaction Research Executive local community year 7 baby Valentine’s Day in depth interviews VET sector ideas Financial Planning Association of Australia Tasmania increasing densification nfp dreaming engagement Sydney focus groups woolworths investor Macquarie University sports millionth responsive in the media the hills shire unaffordable global safe Geoff Brailey education research aussie culture training sector wide innovative daily commute professional services Kirsten Brewer google define future proofing community engagement census townhouses video Australian Census spend wedding aged care puzzle entertainment schools students offenders ageing daily telegraph social researcher going out stats acf15 Aussies women social research educated consumer culturally diverse conference presentation apartment know the times renting pyrmont career social change lalor park thought leadership Sydney keynote speaker suburban living dessert rise of local repayments cars research services office space cost social media 1994 NEETs sydney speaker IT Specialists divorce rate Queensland: QLD university degree the australian dream property market future Andrew Duffin Christmas season "know the times" forecasting vegetarian future-proof professional development purpose entrepreneurial google for education investing research data owning a home vegemite rent work-life generation debate meetings faith culture typical australian research rental stress Australian Home tertiary education baby boomers rule keeper Channel 7 ashley fell ultimo poor sector wide study group session 2020 Education Future Forum sydney hills FPA financial Tuesday Trends social medicine Caregiver Social Trend local low density Financial Planning Association personal growth households 40 million meals financial future forecast tattoos teleworking home owner teaching data visualisation education future report work mates cash social lives states urban taskforce authenticity keynote The Daily Edition technology baby name trends relevant domestic balance wealth distribution urban research visualisation students future of shopping rising house prices publication consumerism sunburnt country 2012 volunteers Netflix case study supply and demand plans 2014 priorities divorce couple parents property price car socialites cold community event cancel plans CBD millennials suburb collaboration easy rider generation alpha faux-cilising communication ACF FOMO focus group resource global financial crisis survey design bondi online shopping slideshare jobs of the future baby name predictions Wellington property youth unemployment summer non profit wages tableau employment education VET resilience brand experience tips Canberra NT australians staying home more cloudy days SMSF budget huffington post insight belief 1975 young australians young people Christmas lunch REIV National Conference quote study charity apartments long weekend social trends leadership breakfast social shifts cost of living capital city kate middleton population growth investment Northern Beaches ferry follow Northern beaches Event office opening mentor environment ACT equip changing face of sydney