We are a bunch of pikers… and we’re ok with it!

Thursday, November 10, 2016

Australians want to be seen as being social and yet often prefer the comfort of their own home to going out and socialising. 45% of Australians always prefer to stay home, no matter what night of the week it is and a further 73% have turned down an invitation to go out on the basis that they preferred to stay home. Highlights from our recent research commissioned Connoisseur Desserts show that the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of rare occasion to socialise out of home.

Dropping out

69% of us are happy to cancel plans in the week of the event, and 14% admit they’ll drop out on the day. Seems old fashioned politeness goes out the window across all generations with one in three bailing on the day before/day off/at the time.

While spring and summer are the more social seasons for Australians, there is a lot of bailing out of events and catch ups in our increasingly busy lives. And ditching on work functions and colleague catch ups is where the piking happens most.

Avoiding the awkies

Seems some of us will go to extreme lengths to avoid the awkwardness that results from our bad bailing behaviour and will RSVP at the last minute (17%), send word with someone else (16%), avoid posting on social media what we’re doing instead (13%), avoid all contact with the organiser (10%) or avoid telling the organiser altogether (7%). The worst culprits, 20-34 year olds.

What happened to mateship?

The people who we are most likely to ditch are colleagues (41%) and friends (40%). Only 3% are most likely to bail on partners (phew!) and 16% on family events. We are most likely to cancel our attendance at work functions (24%) and casual catch ups with friends (22%). Conversely, 34% of 20-24 year olds are more likely to bail on drinks with friends than on work functions (7%).

Excuses, excuses

The fall back excuse for last minute cancellations is feeling unwell for 66% of us. Family commitments are the next most used excuse at 36%, and a sick family member at 23%. Lame excuses such as stuck in traffic (6%) and a sick pet (4%) make the list. Just 11% of people chose to fess up that they just don’t want to go.

Loving our downtime

For most of us, cancelling plans to go out means we’ve chosen instead a night spent relaxing on the couch (34%), sleeping (32%), watching TV (23%), or hanging out with a loved one (30%).

It’s really interesting to see the rising trend towards staying in. It demonstrates the impact that technology has on every aspect of our lives – including redefining our social interactions and what that means for human relationships in the future. An indulgent night in and eating a favourite dessert in front the TV is fast becoming a socially acceptable and often, preferred form of entertainment in our increasingly busy and complex lives.

New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


australian communities forum norwest ethnography Crime Rates population growth ashley mckenzie father's day Netflix language results thrive non profit media commentary social impact the australian dream educhat charity hello fresh commuters child care education nfp pharmacy keynote conference speaker investment pyrmont proactive local communities statistics cartodb education future collaboration australian social research aussie culture divorce rate consumer career winter blues demographics not-for-profit 2016 census results marketing consumerism cooking workforce socialising internships meetings overcast emerging generations personal growth property market Australian Bureau of Statistics social trends cultural diversity shopping public speaker society trends buildings baby global financial crisis seasons potts point environmental scanning winter 10 years social researcher greatness generation Kirsten Brewer university rising house prices investor follow school satisfaction Vocational education moreton bay ABS easter medicine innovative politics travelling contiki belief System's Architect wolloomooloo energy Education Future Forum future of work Duchess of Cambridge learning trades blaxland students men baby name household going out English report public holiday 23 million sector wide study gold coast summer challenge volunteers REIV Conference year 12 city ACF education research social analysis trend tuesday employment demographic trends the average aussie learner resource participants entrepreneurs of today Hills Shire Council dream menai monarchy shbc Australian Population royal influence click office opening professional services facts outsourcing village engagement curiosity Queensland: QLD analysis government EFF forecast cars New Zealand demographer social commentary teachers religion stats forecasting vegetarian growing population office Macquarie University housing market criminal social life in the media cancelling plans staying in friends couple domestic grandparents unaffordable rise of local Research Executive experience recap Australian demographics faith marrickville community builders keynote speaker Wellington Work place debt mateship young people paying to work office space house prices land of the middle class mother's day faux-cilising world wage NBRS Architecture fears ipswich plans tableau 1980 mover and shaker TAS wedding residents cloudy days earning snapshot moderators guide culturally diverse house price rise young australians jobs Australian Trends online Australian Census communicate house population milestone organisational culture learning styles insights wages VET retirement Australian Home trends of 2017 JOMO dare to dream logan global generations Sydney Hills Business Chamber vegemite financial independence CBD 1994 brisbane urban living index meals tertiary education middle class 2016 huffington post Northern Beaches tea sydney speaker researcher urban taskforce generation Z VIC FPA suburban living home sector personalities optus leadership workshop society Res Vis Do It Yourself repayments Merry Christmas in depth interviews housing wealth and income distribution Aussies jobs of the future program high density living offenders mentor global research services sydneysiders mccrindle in the media Financial Planning Week survey Valentine’s Day ACT Christchurch transport daily telegraph the changing face of narcissism rent acf15 wellbeing technology Mark McCrindle Real Estate earn economy organisations South Australia priorities national crime rates rich typical australian home owner Tasmania Christmas season The Daily Edition not for profit ashley fell group session travel relational bondi waverton 2012 Sydney keynote speaker anzac research report visual focus group unemployment investing networking GPO darwin collaborative twentyseventeen woolworths toys Gen X royal baby Christmas presents HSC holidays mortgage Births award winner qualitative research tips World Water Day sunburnt country manly area Real Estate Institute of Victoria 2015 community event conferences alpha February 16 Hornsby Shire Council entertainment victoria professional development population mythbusting data analyst census fail australian communities trends report teach education sector trends of 2016 millenials baby boomers suburbs Australia Day stay home australia McCrindle Speakers teacher names Engineering Manager income baby name trends REIV National Conference infographic engage slideshare Melbourne generations social media wealth distribution bus the hills new york times focus groups schools Tuesday Trends visualisation average aussie WA intern affordable Charlotte demographic transformations Assistant Store Manager Generation Y economic Christmas lunch living equip future of education brand experience work mates faux-ciliser business performance shifts increasing densification customer cold PSI community engagement graphs youth unemployment #censusfail Tuesday Trend employers states tuesday careers social researchers education future report national private wealth Northern Territory financial dreams media activity 2013 prince george Aussie The ABC of XYZ define cancelling event parenting housing affordability Canberra royal family resilience celebration IT Specialists breakfast workplace schools students Population Clock households year 7 christmas divorce etiquette post rationalism mccrindle tea 1975 futurist goals growth 24 million Western Australia Skilling public speaking Australian Communities Trends Financial Planning Association culture sector wide commute authenticity hornsby entrepreneur deloitte Andrew Duffin budget perth aged care puzzle student New South Wales Australian schools millionth baby names rule keeper panel spend events Caregiver gen alpha Kiwi conference presentation fresh 2014 SA renting 2016 census mining boom royal national wealth weekly earnings cash communities Northern Beaches Christian School gender women social research Generation X salary school students innovation faux-cilise school financial future Adelaide apartment Australian Dream January 26th NSW world youth day professional speaker affordability event Myth Scouts selfie state internship DIY market research crime rental stress infographic wall Queensland emerging trends identity tv presentation local professional presentations sustainable training finance balance bureau sydney metro motivate future-proof sydneycity shopper's pick responsive Northern beaches Event social commentator 2017 sydney hills census insight hills shire sports children mccrindle goal high density apartments NBRS NT story SMSF Wagga Wagga clothing cancel plans omnibus TDE ageing population communications Love small business educated parents sentiments workshop house price Social Trend research data leadership cost brand media coffee weather trends megatrends earnings wealth and income storytelling relevant census 2016 mythbusters mccrindle research capital city spirituality housing growth capital cities christianity sydney event baby names report interactive optimistic data visualisation financial fears lalor park aged care data internet debate media release Bathburst kate middleton case study crows nest ultimo pharmacies rain millennials christian communication emerging technologies learn digital business optus my business awards newspaper 40 million low density skills long weekend teleworking VET sector lifestyle social enquiry renter of the future ease of travel 1968 baby name predictions supply and demand 24,000,000 urban trends analyst James Ward neutral bay gen z New Zeland property business index life poor marriage Australian Families social shifts home ownership families litter product google ACF 2016 work-life water social change owning a home mobile environment hopes Channel 7 housing trends baby boom Wodonga list social lives new office quote entrepreneurial NEETs Gen Y poker master online shopping speakers Royals forum townhouses future proofing conference financial study car grave decision property price family urban living "know the times" SMART australians staying home more annual income Sydney princess charlotte ageing Australians university degree social issues demographic baby names australia report census results trend teaching eliane safe train workplace culture church suburb geomapping DESTEL youth Australian communities work ideas happiness social award Australia Day 2017 FOMO research visualisation sunny days changing face of sydney video group socialites research pack tattoos high school eliane miles Word Up change healthy future ferry thought leadership holiday cost of living know the times easy rider Financial Planning Association of Australia daily commute generational trends Channel Seven sun friendship brands future proof survey design generation alpha Deaths food dessert google for education marriages wealth real publication dreaming Territory news leader staff 2020 the hills shire population map high density research future hobart Geoff Brailey