We are a bunch of pikers… and we’re ok with it!

Thursday, November 10, 2016

Australians want to be seen as being social and yet often prefer the comfort of their own home to going out and socialising. 45% of Australians always prefer to stay home, no matter what night of the week it is and a further 73% have turned down an invitation to go out on the basis that they preferred to stay home. Highlights from our recent research commissioned Connoisseur Desserts show that the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of rare occasion to socialise out of home.

Dropping out

69% of us are happy to cancel plans in the week of the event, and 14% admit they’ll drop out on the day. Seems old fashioned politeness goes out the window across all generations with one in three bailing on the day before/day off/at the time.

While spring and summer are the more social seasons for Australians, there is a lot of bailing out of events and catch ups in our increasingly busy lives. And ditching on work functions and colleague catch ups is where the piking happens most.

Avoiding the awkies

Seems some of us will go to extreme lengths to avoid the awkwardness that results from our bad bailing behaviour and will RSVP at the last minute (17%), send word with someone else (16%), avoid posting on social media what we’re doing instead (13%), avoid all contact with the organiser (10%) or avoid telling the organiser altogether (7%). The worst culprits, 20-34 year olds.

What happened to mateship?

The people who we are most likely to ditch are colleagues (41%) and friends (40%). Only 3% are most likely to bail on partners (phew!) and 16% on family events. We are most likely to cancel our attendance at work functions (24%) and casual catch ups with friends (22%). Conversely, 34% of 20-24 year olds are more likely to bail on drinks with friends than on work functions (7%).

Excuses, excuses

The fall back excuse for last minute cancellations is feeling unwell for 66% of us. Family commitments are the next most used excuse at 36%, and a sick family member at 23%. Lame excuses such as stuck in traffic (6%) and a sick pet (4%) make the list. Just 11% of people chose to fess up that they just don’t want to go.

Loving our downtime

For most of us, cancelling plans to go out means we’ve chosen instead a night spent relaxing on the couch (34%), sleeping (32%), watching TV (23%), or hanging out with a loved one (30%).

It’s really interesting to see the rising trend towards staying in. It demonstrates the impact that technology has on every aspect of our lives – including redefining our social interactions and what that means for human relationships in the future. An indulgent night in and eating a favourite dessert in front the TV is fast becoming a socially acceptable and often, preferred form of entertainment in our increasingly busy and complex lives.

New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

population milestone tableau professional development school students demographics wedding work goals VIC social shifts tv population map travelling Australian Dream high density apartments wage 1980 learn jobs of the future New Zealand survey changing face of sydney know the times sydneysiders Northern beaches Event Northern Territory financial future year 7 analysis census couple thought leadership politics bondi workforce baby boomers 2016 census results ACT millenials home ownership mobile christianity McCrindle Speakers spend rule keeper dessert unaffordable office tea student property market capital cities Australian demographics meals wolloomooloo consumer poker master summer Australians volunteers curiosity newspaper business index not-for-profit ideas data visualisation 2016 culture ashley mckenzie 1994 crows nest ethnography townhouses learner story internships selfie equip in the media ferry society trends google social researchers mateship HSC Real Estate focus groups keynote speaker financial fears census fail non profit long weekend church cartodb real Research Executive financial office space Territory owning a home technology English conference speaker brand Australian Census futurist students land of the middle class bureau media commentary ABS "know the times" australian social research high density the average aussie conference presentation Australia Day 2017 economic cooking Queensland: QLD supply and demand case study huffington post moderators guide social life statistics society winter blues tattoos trends analyst dream social analysis work mates Crime Rates ipswich resource Deaths rain home employers global financial crisis innovation kate middleton thrive forum urban living ultimo households events EFF baby name predictions Tuesday Trends future of work Merry Christmas cash parents demographic brand experience perth February 16 parenting forecasting royal family IT Specialists government social commentator urban Caregiver wealth and income Sydney keynote speaker Christmas season acf15 collaborative CBD wages education future teaching gold coast financial independence data participants experience optimistic global Education Future Forum collaboration social lives rise of local norwest lalor park Melbourne debt networking Adelaide list ageing population REIV National Conference australians staying home more young people quote mccrindle research suburban living research pack suburbs public speaker youth ageing goal plans financial dreams internship growing population sentiments property ease of travel social issues sports commuters event megatrends aged care balance seasons divorce teachers leadership workshop Gen X cancel plans 2017 ACF group community engagement The ABC of XYZ DIY #censusfail daily telegraph mccrindle tea post rationalism sydneycity emerging trends coffee mortgage Tasmania Love SMSF urban living index twentyseventeen weekly earnings Financial Planning Association of Australia retirement demographic transformations eliane miles group session toys mother's day middle class intern Australian Home nfp Netflix interactive mover and shaker teach annual income challenge low density news researcher new york times Christmas lunch jobs cancelling plans business baby names shopping infographic wall australian communities forum REIV Conference world youth day sydney event The Daily Edition house Northern Beaches Christian School housing growth market research world budget rent cars Tuesday Trend trends of 2016 mentor Channel 7 not for profit going out leadership christian training state motivate wellbeing tuesday social media women salary builders snapshot clothing cost trend community event gen alpha panel media release mining boom authenticity Queensland litter 23 million Social Trend social trends home owner menai schools students alpha professional services marketing Kiwi religion Australian schools house price Valentine’s Day family Do It Yourself finance water proactive Word Up World Water Day residents Royals blaxland marriage holiday Population Clock personal growth insights sydney speaker Aussie 1975 hopes future-proof offenders princess charlotte school satisfaction sunburnt country workplace culture award rising house prices easter education research household conference culturally diverse dare to dream travel Australia Day social commentary Engineering Manager happiness food South Australia facts prince george Australian Bureau of Statistics 2016 census fears visualisation language Myth TAS online shopping brands hobart neutral bay sun aged care puzzle speakers organisational culture trend tuesday waverton crime income geomapping village 2015 faux-cilising vegemite small business workshop city grandparents socialites affordability generation Z mythbusting Generation Y media activity graphs future weather DESTEL baby boom omnibus meetings professional future proof population demographer increasing densification social impact affordable careers public holiday energy investor property price commute Australian Trends capital city Aussies research services investment google for education Wellington communities Channel Seven Wagga Wagga bus life schools program personalities consumerism baby name NEETs Australian Families buildings Australian communities storytelling the australian dream Real Estate Institute of Victoria men product earning etiquette SA office opening skills greatness new office housing trends pharmacies 24 million Hornsby Shire Council priorities mccrindle in the media 40 million award winner NSW census 2016 sunny days wealth and income distribution learning styles census results generations community wealth global generations educated socialising faux-cilise housing affordability local communities gen z define demographic trends study baby name trends local stay home FPA mccrindle unemployment visual Canberra Bathburst career millennials 2013 online Geoff Brailey infographic entertainment national private wealth staff children cancelling event JOMO living mythbusters transport education future report Kirsten Brewer royal baby recap hills shire focus group holidays fresh entrepreneur growth future of education work-life typical australian royal influence social change tips 10 years January 26th rental stress area social research faux-ciliser cold celebration millionth entrepreneurial poor vegetarian baby Financial Planning Association university degree sydney metro WA teacher renting economy environment paying to work shopper's pick urban taskforce data analyst housing high school optus my business awards 2014 PSI hornsby pharmacy train Generation X presentations woolworths TDE winter Western Australia house price rise sector relational media public speaking states healthy future suburb staying in optus Gen Y population growth qualitative research change investing daily commute sector wide study marrickville Northern Beaches national wealth dreaming shifts criminal engagement child care university shbc young australians teleworking Australian Communities Trends results emerging technologies trends potts point ashley fell housing market the changing face of debate social Scouts educhat narcissism Duchess of Cambridge Financial Planning Week publication click generational trends cost of living New South Wales digital charity Charlotte identity conferences generation alpha Assistant Store Manager report gender lifestyle australian communities trends report overcast ACF 2016 follow Christchurch research visualisation employment brisbane communications deloitte royal divorce rate 2012 generation relevant manly innovative repayments house prices Wodonga resilience wealth distribution social researcher forecast Sydney marriages anzac learning Christmas presents in depth interviews responsive rich names monarchy logan FOMO renter of the future father's day future proofing Births safe families pyrmont friendship car darwin cultural diversity slideshare System's Architect education sector organisations high density living education 2020 emerging generations national crime rates easy rider tertiary education 1968 communicate average aussie communication aussie culture customer internet research data trends of 2017 environmental scanning insight professional speaker school medicine engage workplace sustainable leader friends cloudy days year 12 survey design australia earn hello fresh keynote Mark McCrindle New Zeland stats entrepreneurs of today NT Res Vis presentation youth unemployment domestic outsourcing 24,000,000 research victoria video social enquiry christmas apartment earnings eliane GPO sector wide contiki moreton bay

Archive