Qualitative Research; 5 tips for running group sessions

Monday, October 31, 2016


At McCrindle we run all kinds of qualitative research from in depth interviews, co-creation groups, ethnographic interviews and of course focus groups. Here are some tips for when you are running any kind of group session.

Make sure the questions flow

When writing the questions for the moderator’s guide, order the questions so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section in case you run out of time.

Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need. A focus group checklist helps to make sure that important items are not forgotten.

Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group and ask each person to introduce themselves to make participants feel comfortable.

Mix it up

The standard focus group length of 90 minutes can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.



To find out more about the qualitative research we conduct, click on our updated research pack below or head to mccrindle.com.au

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

wolloomooloo #censusfail Elderslie-Harrington park 1968 living population milestone Australian Population train Queensland Mark McCrindle housing growth follow work from home 2013 australian community trends report Wodonga spirituality workplace culture baby names generation Z cartodb public speaker lifestyle high density living Christmas presents Melbourne collaboration optus my business awards alpha office opening JOMO Bathburst Merry Christmas social life 1975 entertainment Australia Day post rationalism in depth interviews Kirsten Brewer supply and demand not-for-profit environmental scanning commuting NSW bondi politics conferences demographic transformations students Northern Beaches millionth media activity New Zeland define medicine government optimistic national crime rates the average aussie friendship debt VIC Financial Planning Week social researchers greatness winter blues 2016 census results ACT urban taskforce dream world housing Australian schools Duchess of Cambridge retirement future of shopping February 16 demographic trends lalor park dreams conference presentation global generations keynote speaker social shifts 40 million 24 million Wagga Wagga the hills shire quote Northern Beaches Christian School faux-cilising futurist System's Architect Canberra ultimo educhat demography Assistant Store Manager The Daily Edition Crime Rates belief Hunter Valley cancelling event demographer FOMO home owner list entrepreneurial who is generation z ashley fell sunburnt country tertiary education parents baby boom future of education Scouts social analysis contiki student report Skilling darwin food bank urban living index outsourcing average Australian Australian Bureau of Statistics optus qualitative research speakers pack census results sydneycity marriages SRE pharmacy sydney speaker crime TAS residents equip omnibus princess charlotte gen z EFF goal village income resource mccrindle research Channel 7 vegetarian donation urban living tableau sector wide conference choice workers storytelling Work place millennials slideshare presentations Australian Dream gen alpha easy rider teachers women business performance mobile research report 2016 census responsive housing trends challenge professional development house prices Australian community trends Generation X 2012 tea the hills local community goals parenting thought leadership research data personal growth apartment Australian Census google school satisfaction digital economy trend tuesday dare to dream cica property trends of 2016 future proof manly victoria data visualisation Business analysis statistics ipswich Lower Hunter Region employers Engineering Manager impact engagement marrickville workforce average sydneysider hills shire rising house prices generation alpha curiosity REIV Conference social research Willowdale car dreaming Australian communities Generation Y wealth shopping centre stay home changing face of sydney travelling meals showreel small business data brisbane annual income SMSF facts norwest bus baby name trends Tuesday Trend VET New Zealand change criminal Northern beaches Event marketing social commentator schools mccrindle in the media Australian Communities Trends urban divorce rate HSC builders renting marriage Gen X the great screenage educated ashley mckenzie school students data analyst Sydney Caregiver wages sector social community event Vocational education product trend TDE moreton bay affordable suburban living visual aged care puzzle Performance Sentiment Index Christmas lunch Research Director office sydney hills networking care support happiness Tasmania royal earning IT Specialists World Water Day leadership high school employment Financial Planning Association of Australia brands online shopping grandparents social enquiry weather volunteer workplace analysis rise of local fresh socialising casual Hills Shire Council research visualisation young australians Mount Annan-Currant Hill divorce January 26th cost Financial Planning Association social commentary Christchurch unaffordable money national wealth infographic wall screenagers university degree repayments engage australian keynote community owning a home area salary deloitte focus groups finance chairty intern trades NT SA celebration clothing 10 years city land of the middle class census wage twentyseventeen public speaking education ethnography ferry generational trends internship logan leader affordability Northern Territory group session water child care youth tv buildings teach communication shopper's pick brand anzac communicate census 2016 What is food insecurity? Adelaide renter of the future interactive ease of travel weekly earnings generation house price rise mythbusters research services infographics australian communities forum Do It Yourself faux-cilise professional earn perth REIV National Conference Charlotte crows nest not for profit in the media ideas earnings Queensland: QLD narcissism future sustainable schools students donate speakers woolworths presentation Wellington employmee mccrinlde 23 million Gen Y office space skills high density trends analyst SMART christmas christianity local communities australian real estate monarchy Deaths baby name emerging trends acf15 learner Western Australia ACF17 news property market wealth distribution society employmer travel social change commuters shbc energy not for profit research Real Estate Institute of Victoria jobs of the future neutral bay school state Births publication friends ACF2017 socialites forecast media cost of living the lucky country cultural diveristy Res Vis conference speaker selfie relevant social researcher Channel Seven Research Executive Territory micro vegemite global financial crisis investor mccrindle DESTEL etiquette survey design public transport organisations going out social impact case study program 2017 internet 2020 younger generations coffee lovers media release investing wealth inequality baby emerging generations social lives Macquarie University volunteering Geoff Brailey royal influence Kiwi geomapping 1980 financial fears mover and shaker staying in innovation innovative non profit the australian dream wellbeing church priorities trends GPO future-proof cold baby boomers personalities panel customer sydneysiders society trends ACF 2016 youth unemployment 2014 world youth day cash house mortgage population dessert Cobbitty-Leppington future proofing Jura Coffee forum McCridle communities training work mates entrepreneurs of today live the dream VET sector home holiday social analyst financial mccrindle tea NFP event Australian Home states Netflix high density apartments offenders education sector eliane demographics teacher Sydney keynote speaker local relational poker master award New South Wales ACT Report typical australian mentor tattoos survey NBRS Architecture NBRS sydneysider investment research royal family average aussie balance insight rich spend suburb cars technology The ABC of XYZ results future of work snapshot organisational culture South Australia DIY Christmas season aussie culture click daily telegraph overcast learn australian social research blaxland award winner townhouses charities potts point participants christian graphs WA families education research apartments budget Royals sector wide study motivate daily commute media commentary domestic financial future tuesday children Aussies litter sunny days hobart cultural diversity mateship Australian Trends Australians volunteering data capital cities speajer hornsby Hornsby Shire Council rental stress sports baby name predictions summer cooking education future 1994 group recap moderators guide TED talk social media business index Myth internships researcher mother's day TEDx NEETs demographic charity Real Estate teaching men events hello fresh environment James Ward speaker communications language ageing sun life easter consumer prince george education future report property price Australian Families debate toys baby names report gig hills Maxim Accounting google for education McCrindle Speakers national private wealth healthy future holidays grave decision purpose "know the times" long weekend hopes baby names australia report millenials FPA ABS names community engagement winter visualisation staff pharmacies wealth and income distribution food event family identity year 12 focus group low density menai huffington post rain fears growth of sydney new office home ownership careers Australian demographics shifts rent safe newspaper CPI PSI ageing population australia know the times faux-ciliser collaborative paying to work research on coffee cancel plans bureau population growth wedding CBD religion sydney metro housing market Sydney Hills Business Chamber leadership workshop 2015 social trends Jura Australia emerging technologies study growth teleworking population map English online financial independence cloudy days entrepreneur global breakfast meetings micro apartments learning styles gender thrive social issues aged care learning financial planning gold coast 2016 shopping australians staying home more mining boom screenage rule keeper Australia Day 2017 gig economy poor Lower Hunter TED university Australia street work video forecasting professional speaker australian communities trends report food insecurity Education Future Forum census data career cancelling plans seasons waverton ACF professional services new york times Social Trend unemployment culture plans story eliane miles 24,000,000 market research hunger proactive census fail authenticity experience wealth and income couple Andrew Duffin household sentiments Population Clock infographic households financial dreams tips Valentine’s Day faith trends of 2017 father's day giving increasing densification research pack megatrends transport Mark McCrindle in the media brand experience Tuesday Trends commute consumerism real workshop royal baby public holiday business kate middleton middle class Sydney population volunteers culturally diverse young people Sydney’s south west insights capital city jobs housing affordability coffee resilience Word Up work-life Love professional presenters economic house price suburbs stats pyrmont year 7 Aussie generations nfp growing population the changing face of sydney event mythbusting

Archive