The Australian Communities Forum 2016

Friday, September 16, 2016

On Thursday 13th October 2016, McCrindle Research and R2L & Associates are hosting The Australian Communities Forum at Customs House in Sydney. This one day event is focused on delivering to not-for-profit organisations and community focused businesses the key demographic and social trends transforming Australian communities, and how organisations can best engage in these changing times.

Held since 2012 this annual event provides compelling case studies, the latest research, practical workshops and importantly, great networking over morning tea, lunch and afternoon tea. Come and hear Mark McCrindle launch the 2016 Australian Communities Report, as well as engaging content and fantastic networking opportunities. This not to be missed event will equip leaders in community engagement with the latest insights into 21st Century Australian Communities.

Purchase your early bird ticket today.

OUr speakers

Mark McCrindle

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations. Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair. 

Terrence Mullings (MC)

Terrence is a lively TV and Radio personality with a unique ability to communicate and truly connect with his audience. A regular guest on The Morning Show, he currently works as a Radio Announcer on HOPE 103.2 as well as TV presenter on Positive Hits TV/Radio. Terrence has previously been a presenter on Channel 10 (the Circle), Chanel 9 Morning and also live T.V host on TVSN. Terrence created and produced music video show: “Positive Hits,” which currently airs worldwide. Terrence is in the business of “communication” and utilises a variety of platforms: TV, Radio, Speaking Events, and even speaking from "The Pulpit ".

Andy Gourley

Andrew Gourley is the Founder and CEO of Red Frogs Australia Chaplaincy Network. He started the Red Frog Program in 1997, after seeing the need for a chaplaincy service to safe guard teenagers and young adults. This Chaplaincy Network is now the largest support network in Australia for schoolies, festivals and universities students. Currently the Red Frog Chaplaincy program for Schoolies is located in 17 different locations around Australia and coordinates over 4000 volunteers to run its programs. 

Eliane Miles

Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle. As a data analyst she understands the power of big data to inform strategic direction. Managing research across multiple sectors and locations, she is well positioned to understand the mega trends transforming the workplace, household and consumer landscapes. Her expertise is in telling the story embedded in the data and communicating the insights in visual and practical ways. 

Josh Hawkins

Josh is the founder and creator of Hi Josh. Which is one of those things that sounds more impressive than it actually is. He enjoys talking in third person and making YouTube videos. He made a few viral videos and now gets recognised at the local McDonalds by Luke, one of the employees. Across various social media platforms Josh has received over 50 million views in the last year, and has a global audience of about 50,000 people over YouTube, Facebook and Snapchat etc.

Nic Bolto

Nic Bolto is an executive coach and consultant specialising in entrepreneurship, strategy execution and change. Nic assignments have included senior government, corporate and not for profit change projects including Sanitarium Health and Wellbeing, The Salvation Army, Bupa and the NSW Baird government with Minister Dominello's recent value rediscovery for their social health portfolio. As a Churchill Fellow, Melbourne Business School graduate and Fellow of the Australian Institute of Company Directors, Nic brings significant expertise to the acquisition of goals that are important to community and the people within them, to organisations, to charities and to their donors.

Caitlin Barrett

Caitlin is the founding CEO of Love Mercy, and has a passion for Love Mercy's women in Uganda and about bringing about real change within communities in poverty. Caitlin was committed to setting up the Love Mercy Foundation when Olympic runner and Love Mercy Founding Director Eloise Wellings came back from her first trip to Uganda after meeting Julius Achon and navigated the minefields of the not-for-profit sector. Caitlin worked in a volunteer capacity for three years until becoming the first paid full-time staff member in 2015.

James Ward

James is a Director of NBRSARCHITECTURE and a member of the Executive Leadership Team. James' strength is in understanding complex situations and developing management strategies to guide the development of improved outcomes that can change the way people think and live. With a strong background in senior executive management and strategic planning in both for-profit; fast moving consumer goods and the not-for-profit industry sectors, James has been involved with many varied commercial situations.

Ashley Fell

Ashley Fell is a social researcher and Team Leader of Communications at McCrindle. As a trends analyst she understands how organisations can communicate with the emerging generations to effectively engage and motivate them. From her experience in managing media relations, social media platforms, content creation and event management, Ashley is well positioned to advise how to achieve cut through in these message-saturated times. Her expertise is in training leaders and teams on how to communicate across generational barriers.

Bryce Davies

Bryce has been a Salvation Army Officer for 22 years. For 9 years he worked in The Salvation Army Bridge program focusingon Drug and Alcohol rehabilitation in both Adelaide and Brisbane. In recent years Bryce has headed up an inner city drop in space in Fortitude valley in Brisbane that has evolved into a dynamic and functional community with a broad and effective raft of services. Bryce is now based in Sydney heading up a new project called “Communities of Hope” Assisting Salvation Army leaders develop welcoming and authentic community life.


Purchase your early bird ticket today.

The Shopper's Pick: Understanding Australia's new village green

Thursday, July 14, 2016

This year we were delighted to write up and design the third and latest report in the Trolley Trends Series, ‘The Shoppers Pick’ for Woolworths Limited. From developing the survey through to conducting the analysis, this report is the perfect blend of quality research with segmentation and visuals, making the research easy to consume.

With 1 in 5 (20%) Australian supermarket customers going to the supermarket at least once a week, the report reveals that a record number of people (44%) consider the local shopping centre to be central to community life and has truly established itself as the new village green – a place for connection and engagement with the wider community, perhaps even more so than the local pub, school or community centre.

It is the theme of local which is clearly the key message of ‘The Shopper’s Pick’, which provides a unique look into modern Australia’s living, eating and shopping habits today.


As Australia becomes increasingly connected to global economies and new technologies, there is an equal if not stronger desire among shoppers to support Australian made products and local growers. It is increasingly important to Australian shoppers to know where their food comes from.

More than half of Australian shoppers (52%) state that buying local food is extremely or very important to them. In fact, around a quarter of shoppers prefer to purchase meat and poultry, bread and grains, and seafood and fish that are sourced locally in their own region rather than sourced further afield in their own state or within another region in Australia.


Australians are impacted in different ways by the changing seasons. Australia’s Seasonal Personalities explores the different personalities of Australians and the impact seasons have on their lifestyle. Which Seasonal Personality are you?


Australians are becoming increasingly health conscious and aware of the foods they consume. This trend towards healthy eating is demonstrated in the increase of health foods being included by Australians in their weekly shop.

Just over half of shoppers (52%) buy health food products weekly (i.e. sugar free, additive free, gluten free, dairy free, organic, raw, salt free or vegan), with sugar free products the most likely to be on Australians’ shopping lists and purchased by just over half of shoppers (51%), followed by organic and raw foods (both at 35%), and additive free foods (27%).


Australians are a nation of savvy shoppers, who seek products that are value for money. Nearly 7 in 10 shoppers (69%) state that buying on discount is extremely or very important to them. These values are reflected in the ingredients they purchase for meals cooked at home, with 99% of Australian shoppers saying price is an important factor they take into consideration. As part of being savvy shoppers, Australians are also creative savers. Almost 6 in 10 shoppers (58%) save money by purchasing groceries based on weekly specials, while just over half (52%) save money by writing a shopping list and sticking to it. Stocking up and bulk-buying are two other ways Australians save money, with just over half of shoppers (53%) currently saving money by stocking up on discounted non-perishables.

This report follows on from the 2014 Trolley Trends Report which focused on the increasing importance of ‘Fresh’ amongst the Australian population. The report also found that one of the most common community connections for Australians is the local shopping centre. To access the Future of Fresh report, please click here.

The Optus Renter of the Future Report

Monday, January 11, 2016

We were delighted to have been commissioned by Optus to uncover the attitudes, behaviours and technology trends of Australian renters, to develop the Renter of the Future Report. This national research has been launched in partnership with Optus and their Home Wireless Broadband Internet offering, and revealed some interesting insights into who is renting, what defines their situation and what they are looking for in a rental property.

The report highlights that 3 in 10 renters are 'choice renters'. “There’s this idea that the great Aussie dream is to move into a home that you own and if you haven’t done that then the dream hasn’t come true for you. But with generational change that’s just not true. You’ve got a lot of people who are the choice renters because they prefer the lifestyle. And they themselves might be landlords so financially they’re rocketing ahead." - Mark McCrindle.

30% of Australians rent - that's more than own their own home outright and they are twice as likely to be living in medium and high density housing than the average Australian, are almost years younger, and move much more frequently - on average every 1.8 years.

Renters are also tech-savvy, the study showed. “Renters comprise nearly a third of Australian households. For the modern Aussie renter technology underpins and has become completely fused with their lifestyle. This group is among the first to jump onto new technologies, keeping abreast of the latest trends and, where possible, the latest devices. Accessing the internet quickly from their new rental property is a must for them." - Mark McCrindle.

Highlighting the lifestyle aspects that Australians renters seek, the top 3 best things they like about renting are:

  1. The ability to change locations easily (38%)
  2. Easier to upsize or downsize as needed (24%)
  3. Flexibility to travel for extended periods of time (18%)

When asked to list their top five lifestyle features in a home, Aussies revealed what is most important to them in a rental property:

  1. Parking (38%)
  2. Pet-friendly (32%)
  3. Cable internet (31%)
  4. A strong mobile signal (25%)
  5. Number of power points in a room (22%)

Find out more about the findings of the study in the below infographic:

This research in the media

2015 in review: Top trends of the year

Wednesday, January 06, 2016

As we begin 2016, we have taken a retrospective look at 2015 and the trends that were...

Most searched

Top “How to” search on Google Australia How to Tie a Tie

Top “What is?” search on Google Australia – Netflix

Top recipe search on Google Australia – Pancake Recipe

Most Globally Googled Topic – Paris Under Attack – 897+m searches

Colour of the year

Oxford Word of the Year

"Face with tears of joy"

Biggest crowdsourced project of the year

Top 2015 Kickstarter Project – Pebble Time - $20.34m USD

Social media: Instagram

Most Liked Post

Kendall Jenner

Meme of the year

Most Reblogged Meme

Pepe the Frog

Background: Pepe the Frog is an anthropomorphic frog character from the comic series Boy’s Clubby Matt Furie. On 4chan, various illustrations of the frog creature have been used as reaction faces, including Feels Good Man, Sad Frog, Angry Pepe, Smug Frog and Well Meme’d.


Most Retweeted Tweet

Harry Styles

From boy band One Direction, Harry Styles’ tweet of gratitude to fans was sent after word came out that Zayn Malik was leaving the band. This tweet was retweeted almost 750,000 times, making it the most popular tweet of 2015 and one of the most popular messages ever published on the social media platform.

# of the year

Top Twitter Hashtags

  • Music = #OneDirection  
  • TV =  #KCA (2015 Nickelodeon Kid's Choice Awards)
  • Tech =  #iPad
  • News = #jobs
  • Stars =  #ArianaGrande


  • Top Place = Disney theme parks
  • Top Athlete = Floyd Mayweather Jnr.
  • Top Entertainer = Ed Sheeran
  • Top Movie = Star Wars: The Force Awakens
  • Top Politician = Barack Obama
  • Top Game = FIFA 15
  • Top TV Show = Game of Thrones 

Smartphone Apps

Top Smartphone App Released in 2015 – Apple Music with approx. 55m downloads.

Best Selling Album

25 by Adele

Best Selling Song

Thinking Out Loud by Ed Sheeran


Top Trending Video (Trending includes shares, comments and views)

Silento- Watch Me (Whip/Nae Nae) #WatchMeDanceOn

Most Watched YouTube Video Released in 2015

Wiz Khalifa - See You Again ft. Charlie Puth [Official Video] Furious 7 Soundtrack

Sydney's Rising Star Suburbs

Monday, January 04, 2016

Analysis of the Urban Living Index shows the
top 3 growth areas to watch

The Urban Living Index rates each of Sydney’s suburbs based on five key liveability factors: Community, Employability, Amenity, Accessibility and importantly, Affordability.

While some of Sydney’s most glamorous suburbs such as Bondi, Neutral Bay and Manly did very well on the first four measures, they did not do well in the affordability category. The cost of living and the cost of housing are currently red-hot issues for Sydney siders and so affordability is in many ways the priority issue with the other lifestyle measures remaining purely theoretical for those priced out of an area.

The majority of Sydneysiders (51%) believe that their area will be even less affordable in three years’ time than it is today- which is almost five times as many as those who believe their area will become more affordable. And most strikingly, almost 9 in 10 Sydney residents (88%) state that housing affordability will be a massive or significant challenge for the next generation.

With this in mind, we have analysed the Urban Living Index data of all Sydney suburbs to find the areas that have excellent affordability- but also rate very well on the other lifestyle measures.

While there are 25 suburbs that score 15 or above (out of 20) for affordability, there are three areas in this list that have great results in the other liveability categories as well.

1st Lalor Park

Lalor Park and the adjoining Kings Langley toped our hot spotting list. The affordability score (15) was excellent, and these suburbs have an amenity score (a measure of the number of shops, restaurants, arts and recreation facilities and educational options in the suburb) which was very good. In fact these suburbs scored higher on the local amenity provisions than suburbs including Newport, Wahroonga and Frenchs Forest. Similarly Lalor Park and Kings Langley scored well on accessibility (a measure that looks at public transport, employment access and walkability of an area) and above beach and harbour side suburbs like Avalon and Rose Bay.

While the overall score for Lalor Park-Kings Langley is in the “Very Good” category, its excellent affordability ranking makes it a suburb likely to boom.

2nd Menai

Menai and the adjoining suburbs of Lucas Heights and Woronora are the next suburbs set to take off based on this analysis. Relative to other Sydney suburbs, the affordability is in the excellent category and this is matched by the employability category. So the combination of good employment numbers, a significant local economy and access to housing more affordable than much of Sydney, this area in Sydney’s south is a clear hotspot.

3rd Blaxland

The third most rated area from this affordability and liveability analysis is Blaxland at the foot of the Blue Mountains and the adjoining suburbs of Warrimoo and Lapstone. Just 8 minutes from the M4 motorway, and less than 10 minutes from the Western Sydney suburbs of Penrith and Emu Plains, this area has become part of Sydney’s greater west yet the affordability, along with the community and amenity scores lift it above many areas in the outer western Sydney ring.

As the urban living index data shows, liveability depends on more than just water views and beach access- the practical factors of educational options, employment access, public transport and other built amenity and of course affordability all make an area desirable and facilitate lifestyle. That is why each of these areas have rated on the Index above the well-heeled suburbs of Palm Beach, Belrose and Vaucluse and it is why they stand out as rising stars.

This research we conducted for Urban Taskforce Australia is an example of robust research generating significant media activity and reader interest. This particular piece was summarised in the Sydney Morning Herald here, and as you can see from the image below was in the top 5 most read columns on the day in the Sydney Morning Herald, the Melbourne Age and the Brisbane Times.

For more information

The Urban Living Index was developed by McCrindle for Urban Taskforce Australia. More information and interactive maps are available at

The Australian Communities Forum Video

Monday, November 23, 2015

On Friday 13th November, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum. The ACF featured 13 brilliant speakers and 4 jam-packed buzz-group sessions. Overall it was a brilliant and packed day. Thank you to all the expert speakers who contributed and those who attended and shared their thoughts and expertise.

Check out this video from Power Creative for a recap of the day and some of the highlights:

Australian Communities Forum, Sydney November 13, 2015 from Power Creative on Vimeo.

We then heard from Mark McCrindle on the Australian Community Trends Report where he shared the results from the national research study. This inaugural national study is based on extensive research of the Australian public as well as current donors and also national research of staff and leaders working in Australia’s not-for-profit sector.Some of these results included the National Giving Macro Segments, Giving Blockers and Enablers, the Giving Sentiment Matrix, Donor Priorities, the Donor Participation Scale, the Engagement Hierarchy, and the sector's Net Promoter Score. All delegates were given a copy of the Australian Community Trends Infographic, visualising the results below. Image of Mark by Power Creative.

Melbourne Australian Communities Forum 2015

We are now busily preparing for our Melbourne Australian Communities Forum, on Thursday 3rd December 2015. Our keynote speakers include:

View the full program here.

Sydney's most liveable suburbs: The urban living index

Thursday, November 19, 2015

With Sydney’s population set to reach 5 million next year, there are significant densification trends underway. Sydneysiders are increasingly embracing medium and high density housing, 7 in 10 either have lived in a unit/apartment or are currently living in one. Of Sydneysiders who have never lived in a high density setting, 50% would consider unit/apartment living and this rises to 63% for Generation Y.

“Over the last decade there has been a big swing in Sydney to more urban living generally in apartments. To gain a clearer understanding of urban living patterns and satisfaction Urban Taskforce Australia commissioned McCrindle, experts in researching demographic data to develop the Urban Living Index.”, said Urban Taskforce CEO, Chris Johnson.

Mark McCrindle, Principal of McCrindle Research says, “The challenge for Sydney’s future is to ensure that it responds to population growth yet maintains its world-beating lifestyle and that its liveability rises to match its increasing density, and that is why we have developed the Urban Living Index.”


Measuring the liveability of areas across Sydney

The Urban Living Index is an ongoing measure of the liveability of suburbs in Sydney. This instrument considers the affordability, community, employability, amenity and accessibility of an area to determine how liveable it is.

The Planning Regions of Sydney

The NSW Planning Regions were developed by the NSW government to allow for cohesive and integrated planning under A Plan for Growing Sydney. Exploring the Index across the six regions assists in understanding how they are equipped to respond to a high density population and where there are opportunities for improvement in the quality of urban living.

Sydney’s most liveable suburbs

This analysis of Sydney’s 228 suburbs shows that Surry Hills and Crows Nest - Waverton are Sydney’s leaders with the top rated Index of 85. In the Central planning region after Surry Hills was Marrickville with 83, in the North it was North Sydney – Lavender Bay with 82, West Central was Parramatta – Rosehill 80 followed by North Parramatta 75, South was Hurstville 76 followed by South Hurstville – Blakehurst 74, South West was Liverpool – Warwick Farm 66 followed by Cabramatta – Lansvale and West was Springwood – Winmalee 59 followed by Blaxland – Warrimoo – Lapstone 59. The results show a strong correlation between high density housing and urban liveability with seven of the top ten rated suburbs in the top twenty highest density suburbs in Sydney.

Sentiment toward housing affordability

One of the key drivers of the growth in high density housing is Sydney’s housing affordability challenge. When Sydneysiders were asked if they had to start over and buy into the current property market, more than 3 in 5 (61%) of Sydneysiders would probably or definitely be unable to do so. Sydneysiders are also not convinced that the affordability challenge will change with 51% saying that in three years’ time their area will be less affordable than it is today, and only 11% saying it will be more affordable. This is even higher in the West planning region where 56% say it will be less affordable. It is also higher amongst Generation Y (56%) than Baby Boomers (47%). More than half of all Sydneysiders (59%) say that Sydney’s housing affordability is a massive challenge for their children’s generation with an additional 29% saying it is a significant challenge.

More than half of all Sydneysiders (57%) state that the construction of units and apartments assists affordability. More than a third of Sydneysiders support the idea of allowing first home buyers to access their superannuation to buy a home (37%) and increasing unit/apartment construction (36%) while only 1 in 5 (22%) supports the tightening of bank lending rules as a solution to affordability.

The most valuable assets of Sydneysiders

When it comes to housing, Sydneysiders prioritise the intangibles (location and community) above the tangibles (buildings and fittings) by a factor of 2 to 1. They also prioritise current liveability above long term price growth, also by a factor of 2 to 1 and value walkable communities above more mobile lifestyles by a factor of 6 to 1. Sydneysiders generally like their local community assets such as shops and cafes with more than half (52%) saying they totally love or really like them compared to just 6% who are indifferent to this amenity. Twice as many (32%) believe that amenities in their local community will increase over the next 3 years compared to those who think there will be a decrease (16%). Sydneysiders are also positive about the growing infrastructure, transport and accessibility of their local area, with 37% expecting it to increase over the next three years compared to 14% expecting a decrease.

The Urban Living Index report, interactive maps and further details on Sydney’s six planning regions are all available at The Urban Living Index results and rankings will be launched at a breakfast event at Clayton Utz, Level 5 1 Bligh Street, Sydney on the 10th December 2015, 7:30am for 8am start. Speakers will be Chris Johnson and Mark McCrindle.

The Australian Communities Forum Sydney Recap

Monday, November 16, 2015

Last Friday, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum. The ACF featured 13 brilliant speakers and 4 jam-packed sessions.

Claire Madden opened the event with a session on understanding the power of collaborative communities. She gave a snapshot of our changing communities, how we can understand and interpret the emerging generations and best utilise the power of collaborative communities.

Image by Power Creative

We then heard from Mark McCrindle on the Australian Community Trends Report where he shared the results from the national research study. This inaugural national study is based on extensive research of the Australian public as well as current donors and also national research of staff and leaders working in Australia’s not-for-profit sector.

Image by Power Creative

Mark’s session revealed the fascinating results including the National Giving Macro Segments, Giving Blockers and Enablers, the Giving Sentiment Matrix, Donor Priorities, the Donor Participation Scale, the Engagement Hierarchy, and the sector's Net Promoter Score. All delegates were given a copy of the Australian Community Trends Infographic, visualising the results:

R2L & Associates co-founder Jon Rose then shared the implications of these findings on the not-for-profit sector and attendees were given practical steps on how to strategically respond to these illuminating findings.

Image by Power Creative

Our keynote speakers

Partner and lawyer at DibbsBarker Fay Calderone shared key insights on how to create engaging workplace communities, and that inspiration, vision and motivation is key. Fay reminded us that in an organisation, culture will eat compliance for breakfast every time, and reiterated the need for us to build healthy and values-based workplace culture.

Image by Power Creative

Glen Gerreyn from the Hopefull Institute spoke brilliantly on the need for hope, inspiration and motivation in our teams and lives. Glen reminded us that we need to have more dreams than memories, that failing is a part of the process and encouraged us to fail forward.

Image by Power Creative

Amanda Rose from Western Sydney Women shared how we can be strategic connectors in our online and offline worlds, and how our attitude can make or break our cause.

Image by Power Creative

Equipping our delegates

The Australian Communities Forum was an interactive day based around an innovative format. After a hearty buffet lunch, delegates participated in a number of 15 minute practical buzz groups to be equipped with practical insights about engaging their communities.

Creating compassionate commercialism, Tim Surgenor, DataMotive

The power of visual storytelling, Greg Low, R2L&Associates

Using brand to engage your community, Fran Avon, Wesley Mission

Transforming communities through cultural change, Karen James, On-Purpose Hub

Putting care back into community through quality CRM, Justin Yoon, AlpaSys

Data visualisation – bringing research data to life, Ben Duffin, McCrindle

To further explore the research component of the Australian Communities Trends Report, our Future communities workshop presented the results from the environmental scan of the not-for-profit sector, where a panel of experts gave an overview of the emerging trends, challenges and opportunities which will impact Australian communities overt the decade ahead.

It was also a privilege to have Sarah Prescott, head of marketing and communications at Thankyou wrap up our conference and share with us about the inspiring Thankyou story and the journey her organisation has been on. She inspired our delegates to know the why behind what they do, and challenged us with ‘who says we have to do things the way they have been done before’?

Overall it was a brilliant and packed day. Thank you to all the expert speakers who contributed and those who attended and shared their thoughts and expertise.

Melbourne Australian Communities Forum 2015

We are now busily preparing for our Melbourne Australian Communities Forum, on the 3rd December 2015. Our keynote speakers include:

Watch this space for the program, which will be released very soon!

What attendees will hear at the Sydney Australian Communities Forum

Thursday, November 05, 2015

The Australian Communities Forum is happening again in Sydney in just over a week's time!


Attendees are in for an excellent, informative and interactive day. Check out our event line up below:


CLAIRE MADDEN | Research Director, McCrindle

Understanding the power of collaborative communities

Responding to the megatrends transforming Australia will ensure that organisations remain relevant in these changing times. From demographic change to generational transitions, from new technologies to emerging consumers, communities are changing and so is the workforce. This introductory session will give leaders insights into how to respond to this and create a culture of collaborative innovation.

MARK MCCRINDLE | Principal, McCrindle Research

Australian Community Trends Report; Results from the national research study

This inaugural national study reveals is based on extensive research of the Australian public as well as current donors and also national research of staff and leaders working in Australia’s not-for-profit sector. This session will reveal the fascinating results including the National Giving Macro Segments, Giving Blockers and enablers, the giving sentiment matrix, donor priorities, the donor participation scale, the engagement hierarchy and the sector’s Net Promoter Score. In addition to sharing the key insights, attendees will be given practical steps in how to strategically respond to these illuminating findings.

FAY CALDERONE | Lawyer and partner at DibbsBarker

Engaging workplace communities

Fay is a legal specialist in workplace and employment engagement. In this session she will outline how to create engaging workplace communities and effectively manage cultural change. An increasingly central community in Australian society is the workplace community and Fay will deliver insights into how to harness talent, drive purpose and alignment, and create a thriving and healthy workplace.

GLEN GERREYN | Director of the Hopefull Institute & nationally renowned youth expert & communicator

Creating community amongst the emerging generations

Hear from one of Australia’s most prolific youth communicators as he defines the key challenges facing the emerging generations and the most effective strategies to engage, inspire, influence and lead this emerging generation of supporters, volunteers and staff members.

STEPH PRESCOTT | Head of Marketing and Communications, Thankyou

The Thankyou story

Thankyou is an Aussie success story, not only because of the growth of this water, food and products company, but the business model it utilises to impact and fund impoverished communities. In this inspiring closing session, Sarah will outline the Thankyou model for empowering everyday Australians to change the world through simple choices in their everyday life. She will share what has made Thankyou a household name through creating effective, fresh and motivating marketing that cut through the noise and achieved something great.

AMANDA ROSE | CEO of The Business Woman Media & Founding Director of Western Sydney Women

Growing communities through strategic connections and social communications

Amanda is an expert strategic connector and uses the power of social media and digital technologies to create communities, empower individuals and network organisations. In this session she will discuss the power of strategic connections, how to build an online presence and how to grow relationships to build staff, customer and client communities.


TIM SURGENOR | Founding Director, DataMotive

Creating compassionate commercialism

One of Australia’s most important community trends is the rise of social enterprises; entrepreneurial organisations which operate to empower communities and make a difference for those in need. As the founder of DataMotive, Tim will share his story of building a business that transforms communities as well as highlighting how other organisations can utilise “impact-sourcing” and ethical buying to not only manage their costs but support ultra-poor communities.

GREG LOW | Co-founder, R2L

The power of visual story telling

Greg is an expert at helping organisations tell their story, especially through visual communications. With professional skills both behind the camera as well as in shaping campaigns and advising not-for-profits, he has a depth of experience in helping organisations create engaging content and telling their brand story.

FRAN AVON | Executive Manager, Communications, Fundraising and Volunteering, Wesley Mission

Using brand to engage your community

In this session, Communications Manager Fran Avon at Wesley Mission has just led the organisation through a significant rebrand. As one of Australia’s leading charities, this process for Wesley was complex and the insights that has come from the journey are very useful for other organisations.

KAREN JAMES | Founder, CEO & author of On Purpose Hub

Transforming Communities through Cultural Change

Karen is an expert in creating cultural change in business communities and was instrumental in the establishment of CommBank’s Women in Focus community. In this session she will share how to manage change, build community and shape the business world through contagious leadership.

JUSTIN YOON | Director, AlphaSys

Putting the care back into community through CRM

Justin has founded one of Australia’s leading Salesforce CRM implementation and integration specialists with a strong focus on the non-profit sector. His consultative approach helps organisations use the right technologies to drive effective acquisition, engagement and achievement of mission.

BEN DUFFIN | Research Visualisation Manager, McCrindle

The 5 essentials to visualise reports and bring research data to life

In an era of big data and information overload, the challenge for organisations is to deliver quality content in a compelling way. In this session, Ben Duffin, who leads the renowned research visualisation output of McCrindle, will provide insights into how to effectively communicate using visual tools.


The Changing Face of South East Queensland

Wednesday, September 30, 2015

Brisbane, capitol of the sunshine state and Queensland’s river city. It’s fascinating to see how far Brisbane has come and where it’s heading. In 2004, Brisbane’s population was at 949,935, today that number reaches 1,140,000, in 2036 that number is expected to hit 1,400,000 and greater Brisbane will explode to 3,300,000.

Brisbane is adding 40,000 new people every year, that’s adding one new Rockhampton every two years! Brisbane is certainly more culturally connected and more globally influenced than it used to be.

70.5% of residents are aged 15-64, 11.9% are aged 65 and over, 17.6% are children aged 0-14 and just under a third of Brisbane’s population is aged 25-44. There are 40 retirement and aged care facilities under construction worth more than 800 million dollars.

Immigration is also changing Brisbane, more than a quarter (28.3%) of the population of Brisbane’s residents are immigrants. In Springhill, the number one language other than English is Spanish.

Residents living in Dutton Park and Fairfield have increased their use of public transport from 7% to 23% in the last 10 years and Brisbane has one of the highest rates of car ownership in the country with 54% of all households having at least two cars.

THE CHANGING FACE OF Brisbane Part one:

The Changing Face of brisbane part two:

The Changing Face of the gold coast:

The Changing Face of IPSWICH:

The Changing Face of logan:

The Changing Face of Moreton bay:

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