McCrindle Australian Small Business Champion Award Winner

Thursday, April 06, 2017

Australian Small Business Champion Award 

Over the weekend, we were honored to be announced as the winners of the 2017 Professional Services Small Business Award.

The Australian Small Business Champion Awards is a prestigious and comprehensive program that supports and recognises small businesses across Australia.

Offering a unique opportunity to highlight Australia's most outstanding small businesses, the awards seek to recognise the hard work that business owners contribute to the local community in generating employment for millions of Australians, as well as their contribution to the Australian economy.

Our Team Leader of Accounts, Geoff Brailey and his wife Krystol represented the McCrindle team at the black-tie gala dinner on Saturday 1st April 2017 at the Westin, where the winners were announced.

Industry award for our client, Filtered Media

We were also delighted to hear that our client Filtered Media recently won an industry award for the use of Insights in PR for the Dare to Dream Campaign we assisted with for the Financial Planning Association of Australia.

We were delighted to conduct this new research into Australia’s financial hopes and fears for the future. The visualised report, released in time for Financial Planning Week 2016, showed that one in two of us dream more about our future now than we did five years ago. View the full report here. 

About McCrindle

At McCrindle, we pride ourselves on the professional and innovative services that we provide to our clients. Our team is comprised of research and communications specialists who are innovative thinkers and solutions focused. As professionals in the fields of research, sociology, demography, communications, design and data visualisation, our team acts as an advisory to assist organisations in strategic planning, consumer insights, community engagement and effective communication.

We love what we do, and it was a privilege to be acknowledged as a finalist in the Australian Small Business Champion Awards alongside some other excellent businesses in Australia, and for our insights for Filtered Media to be recognised as well.

Click here to find out more about the research and communications based professional services we provide. If we can be of assistance in any of these areas, please get in touch with us at

Understanding and supporting business in the Hills Shire: The second Hills Shire Business PSI

Thursday, May 12, 2016

2016 marks the second Hills Shire edition of the Business PSI, a tracking index created by McCrindle to measure business conditions, performance, and sentiment through a survey of businesses residing in the Hills Shire area. The Business PSI can be used across local governments and regions to better understand and support local business.

The Sydney Hills population is growing 20% faster than the national average (1.9% p.a. compared to 1.6% p.a.) at 169,872 people each year, with average households being significantly larger than the national average (3.1 compared to 2.6 people per household) and home to a higher proportion of students, university educated adults and full time workers than the national and state averages.

The Hills Shire Business PSI is an important measure for an area that relies so heavily on small business as a driver of the local economy. The 2016 survey was conducted 6 months on from the initial survey and captures the constant change in the Hills Shire region.

Download the full report here.

Businesses expanding and growing in the Hills Shire

The results from 2016 show that the business environment is more positive 6 months on from the last survey with sentiment being significantly improved from last year. Businesses are expanding and projected to expand even more in the next 6 months, with business owners seeing this not only as a physical expansion but also due to increases in staffing levels, as the region continues to grow.

Business owners more positive about national economic conditions

Business owners perceive the economic conditions of our nation to be considerably better than 6 months ago with conditions expected to improve even more over the next 6 months. This increase was also reflected in perceptions of the local economic conditions.

New Additions to the PSI survey

The Net Promoter Score was introduced in 2016 as a measure of how likely business owners and managers are to recommend doing business in The Hills Shire to a friend or colleague. 78% indicated that they would probably or definitely recommend The Hills Shire as a place to do business to a friend or colleague, showing high levels of engagement.

Chairman of the Sydney Hills Business Chamber, Anthony Moss, in partnership with the Hills Shire Council, commissioned the Business PSI to measure the pulse of the Hills Shire. “The Business PSI survey results reflect a true snapshot of business in the region. We are thankful for those who completed the survey, including individuals representing businesses of all sizes including, medium to large (20+ staff), small (5-19 staff), micro (1-5 staff) and non-employing businesses.”

Hills Shire Council Mayor Dr Michelle Burns endorses the PSI tool. “The Sydney Hills Business Chamber and the team at McCrindle Research have done another fantastic job at measuring the sentiment of businesses in The Hills. It’s great to hear that the sentiment is generally improving – however it’s unsurprising that the main frustration of businesses is infrastructure.”

The results of the 2nd Hills Shire Business PSI were presented on 11 May 2016 at the Castle Hill RSL and are available for download via the Sydney Hills Business Chamber website.


Myth Busting and Fact Checking – Analysis of 5 statements on Australia’s Demographics

Wednesday, January 27, 2016

We've set out to do some myth-busting on Australian demographics just in time for Australia Day. From the "land of the long weekend" to "Australia as the sunburnt country", social researcher, Mark McCrindle reveals the facts on Australian demographics.

There are more New Zealanders living in Australia than in wellington

In 2014, 617,000 New Zealand born individuals were recorded to be living in Australia. New Zealand’s 3 largest cities by population are Auckland with over 1.4 million, Wellington (398,300) and Christchurch (381, 800). Therefore, there are far more New Zealanders that call Australia home than Wellington or Christchurch home.

Yet at the same time, 62,712 Australian-born individuals lived in New Zealand with approximately 20,000 Australian-born individuals living in Auckland.

In the month of April 2015, there was a net inflow of 100 migrants from Australia to New Zealand. This was the first month that NZ experienced a net gain of individuals from Australia since 1991.

Even though the growth of New Zealanders living in Australia has slowed, there are indeed more New Zealanders living in Australia than the entire populations of Wellington and Christchurch.

Australia, the land of the long weekend

While Australia is sometimes called the land of the long weekend, the number of public holidays in Australia still falls well behind many other countries around the world. India, has 21 public holidays a year, ranking them the country with the most public holidays. This is followed by South-East Asian countries which average between 11 and 15 public holidays a year. On the other end of the spectrum, the UK, Spain and Canada only have 8 public holidays a year. Furthermore, under Australian workplace law, full time employees are granted 20 annual leave days per year, while workers in Germany, France, Italy and Spain, Sweden, Denmark and Finland are given 30 days of leave.

In most years, Australia has 3 long weekends (Easter Monday, Labour day and Queens birthday), and while there are other countries with more holidays and annual leave, it is certainly part of our national culture that Australians make the most of these long weekend holidays offered throughout the year.

Australia as the ‘sunburnt country’

A ‘Sunburnt Country’ might be categorised by a hot and dry climate. While Australia has gained its reputation as the sunburnt country from the famous poem “My Country”, how does it fair among the other countries around the world?

With a scale from 1 to 11 for UV levels, Sydney has an average UV level of 6.2 over the year while Darwin has the highest average level of 10.75. On the other side of the world, cities like Los Angeles also recorded average UV levels of 6.3, but Paris only registered an average UV level of 3.5 over the year.

From 2011-15, Australia averaged 534mm of rainfall, but the US and UK recorded 715 and 1,220 mm of rainfall respectively.

Australia definitely has mid to high UV levels and a national rainfall far below most other developed nations. Therefore, the poetic term of Australia as the sunburnt country can be validated.

Do half of all marriages end up in divorce in Australia?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.  

Australia is a small business nation

The Australian Bureau of Statistics defines small businesses as those that employ between 5 and 19 people, and generally a term that encompasses micro-businesses, which employ between 1-4 people and non-employing businesses.

As of June 2014, 61% of all Australian businesses are non employing businesses. Of the employing businesses, 27% are microbusinesses, 10% are small businesses (5-19 employees), almost 2% are medium businesses (20-199 employees) and just under 1% are large businesses (200 or more).

Therefore, small businesses (including micro and non-employers) account for 98% of all actively trading businesses in Australia, there are almost 2.1 million of these small or micro enterprises, so Australia is indeed a small business nation. 


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


megatrends trend earning Love digital 2016 census technology Northern Beaches Christian School communities car Duchess of Cambridge Wellington professional development communication travelling consumer business index ethnography public speaker futurist Northern beaches Event university degree forecasting friendship christmas social life conference domestic cash social issues James Ward recap future proofing spend daily telegraph school students year 7 Australian Population 2016 census results etiquette typical australian global financial crisis Adelaide states Social Trend high density royal baby capital cities social commentator trends tips ipswich millionth Australian Dream Western Australia Sydney litter divorce thought leadership Population Clock society work collaborative twentyseventeen group graphs high density living mccrindle research urban taskforce wealth pharmacies village investor life blaxland earnings social trends 1975 Australian communities office space facts house in the media property price Crime Rates coffee CBD conference speaker sydney speaker JOMO home ownership English shopper's pick debate google ACT plans builders community engagement darwin DESTEL 2020 housing affordability education innovative storytelling cultural diversity forum Financial Planning Association of Australia 2014 parenting research mccrindle world marriages insights sydney hills australians staying home more housing market non profit national private wealth PSI school grave decision low density sydneysiders responsive environmental scanning presentations data analyst spirituality sentiments children property gen z report South Australia capital city faith Births moreton bay government sunburnt country New Zeland divorce rate Word Up community event mateship pharmacy Financial Planning Week follow potts point repayments social impact presentation education research education sector Merry Christmas community collaboration wealth and income distribution youth unemployment Bathburst lifestyle mentor paying to work teacher research visualisation Skilling Melbourne January 26th goal rent religion apartment SMART baby name predictions geomapping royal family staff outsourcing Macquarie University program keynote buildings crows nest bondi ideas investment media activity mining boom Australian Census McCrindle Speakers Research Executive millenials financial dreams social Andrew Duffin HSC customer the australian dream analysis holiday media winter middle class school satisfaction gender learner breakfast world youth day ABS Financial Planning Association Sydney keynote speaker Netflix local communities brand omnibus social research growth pyrmont baby name entrepreneurs of today investing millennials internships not-for-profit sunny days rain weather entrepreneur housing 24 million belief publication NSW salary logan the hills shire summer toys economic Sydney Hills Business Chamber organisational culture national wealth tertiary education NBRS faux-cilise researcher Vocational education ACF Myth resource future video TAS faux-cilising survey internship baby boom monarchy wage dare to dream sports innovation personalities visualisation huffington post urban living educhat stay home population milestone research services entrepreneurial hopes The ABC of XYZ Australian schools keynote speaker christian award winner interactive NBRS Architecture city cancelling event Christmas lunch hills shire unaffordable cooking area global affordability sector optus my business awards bus new office Gen Y national crime rates townhouses 23 million Scouts high school australian communities trends report suburban living australian communities forum challenge Engineering Manager young australians Hills Shire Council meetings Generation X waverton mover and shaker EFF research pack australia optimistic census fail australian social research financial fears water families society trends Australian Bureau of Statistics sydney metro the changing face of energy economy debt Kirsten Brewer focus group generational trends qualitative research study work mates eliane IT Specialists Australians socialising events hello fresh Queensland: QLD participants leadership workshop survey design financial independence annual income generations cancelling plans student suburb households royal jobs future proof group session future-proof 2015 quote seasons World Water Day speakers sydney event land of the middle class media release VET sector home unemployment post rationalism motivate The Daily Edition infographic residents networking small business princess charlotte social analysis ferry click Tasmania skills ageing population brand experience travel emerging generations housing trends commute 2013 Mark McCrindle cloudy days leader thrive mccrindle tea FOMO resilience Real Estate snapshot easy rider in depth interviews education future report train professional speaker charity census results offenders WA language leadership perth fresh environment household income growing population wedding contiki workshop medicine social lives global generations tea brands not for profit changing face of sydney aussie culture wealth and income nfp baby names report Caregiver story cost of living Territory 10 years Tuesday Trend product trends analyst Christmas presents Geoff Brailey rising house prices demographic trends staying in Generation Y panel tuesday marriage criminal slideshare Channel Seven workplace culture students dream careers cars baby names alpha professional fears men renting baby boomers tv business performance grandparents father's day food acf15 holidays public holiday Australia Day business engage financial sector wide award the average aussie Wodonga trends of 2016 mccrindle in the media market research christianity Hornsby Shire Council gen alpha Res Vis home owner teach online social commentary REIV Conference event FPA employment teachers Do It Yourself gold coast woolworths Education Future Forum wages urban living index ultimo financial future renter of the future training state long weekend Kiwi GPO menai socialites supply and demand lalor park mobile royal influence couple marketing 24,000,000 personal growth 2012 dessert demographic transformations generation Z brisbane sun property market Royals System's Architect Northern Beaches 1994 anzac Channel 7 young people workplace know the times sydneycity organisations politics VET bureau healthy future rule keeper New South Wales Real Estate Institute of Victoria finance the hills Work place shifts experience meals ashley fell authenticity aged care puzzle intern neutral bay trends of 2017 education future identity educated names census celebration family greatness cold NEETs rich 2016 manly budget friends New Zealand schools students VIC conference presentation 1980 work-life housing growth engagement mythbusting Queensland faux-ciliser prince george culture trades youth social researchers affordable consumerism Australian Families learning styles research data future of work university mythbusters public speaking online shopping Canberra Australia Day 2017 Tuesday Trends increasing densification conferences research report demographics ageing eliane miles Australian Home house prices marrickville dreaming happiness winter blues change deloitte weekly earnings define population DIY workforce visual retirement baby social enquiry focus groups Northern Territory 1968 results emerging trends Aussie parents volunteers 40 million earn census 2016 aged care daily commute sector wide study selfie real communicate ashley mckenzie career data visualisation REIV National Conference transport child care proactive Charlotte stats generation alpha demographic safe case study communications jobs of the future social change wealth distribution equip 2017 cancel plans high density apartments overcast entertainment demographer women statistics data office opening tattoos newspaper Gen X mortgage relevant going out new york times relational tableau SMSF curiosity teaching emerging technologies schools poor professional services shopping generation cost February 16 suburbs year 12 google for education trend tuesday Wagga Wagga Christmas season house price rise commuters mother's day kate middleton employers priorities population map social shifts social media baby name trends media commentary Aussies internet vegetarian Deaths culturally diverse teleworking #censusfail church population growth infographic wall moderators guide victoria TDE owning a home sustainable news ACF 2016 list vegemite wolloomooloo optus baby names australia report goals NT easter norwest insight Australian Communities Trends narcissism "know the times" future of education learn wellbeing Australian demographics social researcher hornsby house price SA Christchurch ease of travel hobart clothing Australian Trends urban office rental stress living balance Valentine’s Day forecast shbc cartodb learning local Assistant Store Manager poker master crime average aussie rise of local