Bringing Research Data to Life

Thursday, March 10, 2016

Last week Mark delivered the keynote address at the Tableau Data Conference 2016 on Bringing Research Data to Life. Here is an excerpt of his presentation:

Management expert Tom Peters is well known for his phrase “What gets measured gets done.” But we could add to that: what gets visualised gets read. What gets effectively communicated gets acted upon!

That’s why research is at its best when it tells a story, when it paints a picture, when it’s visual, when it’s research you can see.

World’s-best research will only spread as far as the look of it allows. World-changing data will have no impact unless it is well designed. World-class information will remain unshared unless it is easily understood.

Here at McCrindle, we’re social researchers. But in many ways we’re all social researchers. We all observe our society, study the patterns, and draw insights and conclusions from what we see.

But more than that. We’re all visual researchers. We gather information from what we see, we gather data from what we observe. It is the research that we see that we respond to best. When making decisions, it is the visual cues which guide us. Wear marks in grass show the most popular path, a show of hands, the length of a queue- these are visual research methods we employ to make decisions.

We live in a visual world. Languages are not universal but symbols are. Pictures not statistics connect across the generations.

And so we’re moving from an information era to an infographic era. In a world of big data- we need visual data.

It’s called reSEARCH for a reason, They’re called inSIGHTS on purpose, it’s more about visuals that tables, graphics not just analytics – you’ve got to see it before you can act upon it! Inaccessible research in the form of statistical tables and lengthy explanations won’t transform organisations.

Statistics should be fun- like animation. People should be able to play with data. Research reports should not sit on shelves but be interacted with, and shared on social media, or printed on book marks or beamed onto buildings.

Big data doesn’t have to be boring data!

Data is too important to be left in the hands of statisticians alone. Research needs to get beyond the researchers. We’re in an era of the democratisation of information. For this to be realised, big data has to be set free- and research has to be made accessible to everyone.

Research methodologies matter. Quality analysis is important. But making the data visual, creating research that you can see, ensuring the information tells a story - that’s absolutely critical.

Research that makes a difference has to be seen with the eyes of your head as well as the eyes of your heart. It makes sense rationally, and connect with it viscerally.

It’s about turning tables into visuals, statistics into videos and big data into visual data.

But research can’t be applied until it’s been understood.

It needs to be seen not just studied.

And until the last excel table has been transformed there’s work to be done.

ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


WATCH MARK'S TEDX TALK ON BRINGING RESEARCH DATA TO LIFE HERE

DOWNLOAD MARK'S SPEAKING PACK HERE

Managing Generation Y: Top 5 Attraction and Retention Factors [RESOURCE]

Thursday, March 21, 2013

Managing Gen YTo attract and retain Gen Y in this high-turnover era we must meet their top 5 workplace needs. This comes straight from our research of Australian Gen Y workers and in order of importance they look for:


1. Work/Life Balance


For Generation Y their job matters however it is not their life – but rather it provides funds that fuel their life. In addition to their job they may also be juggling study, friends, family, sport, other work and community involvements. So when it comes to their work schedule and overtime think: flexibility.

Remember: if there’s a clash in the work-life balance, life wins!


2. Workplace Culture


This has to do with the relationships with others at work. For Generation Y social connection with peers is one of the top retention factors. Not all of them have support from home so they are looking for a place to belong.

Remember: they want community, not a workplace. Friends not just colleagues.


3. Varied Job Role


Gen Y like change - it’s all they’ve ever known. So offer variety in their job description and combine it with responsibility and promotions where possible.

Remember: Many quit jobs not because there is a compelling reason to leave, but because there is no compelling reason to stay.


4. Management Style


The ideal supervisor is one who values communication not just authority. One who leads by example and involvement and not just by command and control. Gen Y’s are just beginning their careers so offer support, mentoring, positive feedback and public recognition.

As John Maxwell says “If you’re leading, and no one’s following – then you’re just out for a walk”.


5. Training


Generation Y know that in the 21st Century it is essential to keep their skills up to date. In fact 90% of Generation Y’s who receive regular training from their employer are motivated to stay with their employer.

So today training is more than a tool for productivity – it is a tool for retention.

Education in Australia McCrindle Research Future Forum [RESOURCE]

Thursday, March 21, 2013

Mark McCrindle presents at the Education Future Forum 2013 on Education in AustraliaAt last week’s Education Future Forum, Mark McCrindle delivered an opening address entitled: Education in Australia: Current Realities, Community Attitudes, Emerging Trends.

The current realities was a statistical and demographic snapshot of schooling in Australia based on the ABS data. He outlines community attitudes towards schooling based on recent national research McCrindle Research has conducted which showed that while schools are innovating and increasingly engaging with students, they have yet to effectively communicate these shifts and the reasons for them to parents and the broader community who have a somewhat negative perception of the current practice of the school sector.

The final part was an overview of the seven emerging trends redefining schools:

  1. Tween Town
  2. Digital Integrators
  3. XYZ Schools
  4. Schools at the Cross Roads
  5. New Local
  6. Fragmentation
  7. Big Education

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

staff prince george stats royal family research pack FPA shopping coffee TED focus groups 2012 emerging generations media activity Australian Population Scouts proactive VIC Sydney keynote speaker marriages World Water Day mccrindle research sydney hills program education research Australian Bureau of Statistics Channel Seven shopper's pick cost census teaching demographic trends culturally diverse communication sustainable child care omnibus criminal house price rise earnings consumerism storytelling insight tertiary education SRE employers wellbeing mythbusting trends hornsby the hills NBRS Architecture national crime rates census results internship forecasting business performance wage urban living index divorce food social analysis youth google 2015 GPO education sector breakfast baby name gender social lives speaker mythbusters Territory australia vegetarian in depth interviews educated happiness gold coast capital city Australia street VET sector water Australia Day 2017 cica digital domestic visualisation facts friendship resource consumer survey design spend New South Wales paying to work local communities religion Australian Communities Trends socialites Tuesday Trend australian communities forum TAS community engagement megatrends finance tableau aged care weather cooking growing population Wodonga Social Trend panel Australian Trends quote social researcher Channel 7 trends of 2016 Sydney volunteers baby name trends belief divorce rate university priorities suburbs twentyseventeen collaboration media commentary post rationalism sun sydney event Tasmania new office society faux-cilising Valentine’s Day McCrindle Speakers leadership huffington post motivate trends of 2017 housing affordability politics challenge government social impact infographic wall schools event New Zeland stay home unaffordable report townhouses rule keeper organisational culture village gen alpha typical australian Engineering Manager city professional presenters millionth world generation Z workplace personal growth capital cities Skilling ACF2017 poker master cold analysis baby names housing innovation future-proof Word Up survey micro apartments population darwin events apartment Gen X financial fears perth sunny days Res Vis the changing face of sector experience entrepreneurs of today average sydneysider NEETs google for education curiosity Mark McCrindle aussie culture Gen Y Generation Y future workforce media screenage publication brisbane #censusfail Duchess of Cambridge housing growth technology alpha researcher Australian Dream rich investor CPI non profit debt daily telegraph Macquarie University New Zealand wedding wealth and income distribution professional development know the times crime internet neutral bay logan socialising Love entertainment pyrmont presentation retirement urban living research visualisation children ACT micro royal census 2016 social research Andrew Duffin high density apartments future of work the hills shire suburban living Northern Territory mccrindle in the media world youth day social commentator year 7 education baby names report changing face of sydney Hornsby Shire Council REIV Conference graphs Generation X social change snapshot Australians 1975 generational trends supply and demand ACF 2016 emerging trends buildings the average aussie increasing densification meals ageing dare to dream seasons Population Clock forecast employment work results tea office social media study wealth and income speakers 40 million mentor trends analyst future of shopping communicate salary life growth hills names local PSI brand engagement financial future Myth ABS royal baby Aussies Charlotte forum culture tips safe futurist networking cancelling plans menai keynote small business Merry Christmas economic Geoff Brailey school demographer owning a home tuesday data holidays sydney metro not-for-profit SA earning 2016 census System's Architect group baby Assistant Store Manager wages census data high density new york times career rising house prices Financial Planning Association suburb Crime Rates 2016 census results cancelling event work mates educhat social financial dreams annual income data analyst easy rider social shifts ferry young australians population map Work place relational REIV National Conference demographic transformations manly mover and shaker learner NT cash Aussie renting optus my business awards hello fresh urban taskforce sydneycity house future proof purpose faux-ciliser Melbourne shopping centre internships bureau Research Executive earn resilience conferences parenting Christmas season generations newspaper toys TEDx dreaming acf15 slideshare family home ownership tv thrive lifestyle Canberra ashley mckenzie eliane intern sydney speaker social enquiry qualitative research list area Caregiver work-life dream high school sports households woolworths authenticity ACF commuters 10 years faux-cilise moderators guide JOMO identity environmental scanning commute social trends responsive economy nfp story low density parents financial 2013 norwest volunteering data Christchurch research report lalor park demography australian community event selfie Australian Families SMSF future proofing collaborative ipswich healthy future learning social researchers financial independence families australians staying home more pharmacies anzac repayments research data energy mother's day WA state online shopping land of the middle class affordable January 26th eliane miles Australian community trends VET generation alpha outsourcing geomapping NFP event IT Specialists keynote speaker language conference education future Financial Planning Association of Australia statistics student shbc ACF17 royal influence future of education conference presentation national private wealth business index marketing income home owner speakers pack DESTEL winter blues overcast society trends relevant holiday public speaking award winner The Daily Edition mortgage goals wolloomooloo "know the times" baby boom teleworking sector wide mining boom Wagga Wagga builders wealth distribution average Australian Christmas lunch summer Kirsten Brewer young people ageing population housing trends innovative ethnography father's day unemployment celebration 1980 sydneysiders Sydney Hills Business Chamber Adelaide Netflix middle class travel blaxland office opening NSW mateship wealth cost of living global house price leadership workshop men apartments entrepreneurial focus group teach Tuesday Trends business generation sunburnt country TDE 2014 24,000,000 infographic not for profit case study investing interactive hills shire living urban baby boomers university degree marrickville charity group session optimistic Hills Shire Council train CBD SMART schools students shifts census fail waverton learn February 16 entrepreneur population growth English millennials bus 2016 marriage professional services affordability hopes 23 million research services education future report winter house prices EFF pharmacy Queensland: QLD data visualisation debate ultimo rental stress school students follow thought leadership Australian demographics Vocational education rise of local daily commute going out workplace culture grave decision property market online residents millenials research award Deaths customer DIY professional speaker video 2020 demographics Kiwi trend tuesday offenders friends trades impact Northern Beaches cultural diversity sector wide study monarchy princess charlotte cartodb bondi global financial crisis sentiments product couple mccrindle tea Royals jobs of the future year 12 transport narcissism Australian Home Wellington fresh housing market South Australia participants infographics potts point in the media mobile ease of travel fears insights car Real Estate states jobs Real Estate Institute of Victoria real medicine etiquette careers training conference speaker cars Australian communities travelling recap organisations tattoos The ABC of XYZ teacher cancel plans australian communities trends report equip rain FOMO Do It Yourself national wealth personalities news renter of the future clothing women professional leader faith skills chairty public speaker Research Director public holiday HSC investment vegemite Northern beaches Event teachers plans click Financial Planning Week volunteer balance social commentary average aussie property social issues workshop home brands cloudy days christianity deloitte sydneysider long weekend Australia Day 1968 goal community high density living spirituality budget rent NBRS 2017 change James Ward staying in contiki Christmas presents showreel engage victoria hobart population milestone the great screenage youth unemployment baby names australia report environment church Bathburst 1994 easter Births office space optus students property price demographic school satisfaction grandparents global generations TED talk Australian Census australian social research Australian schools Northern Beaches Christian School market research the australian dream communications christian kate middleton social life dessert baby name predictions ashley fell cultural diveristy moreton bay crows nest media release ideas 24 million Education Future Forum presentations weekly earnings christmas trend emerging technologies visual meetings gen z greatness aged care puzzle poor brand experience Western Australia household litter communities define learning styles mccrindle local community Queensland

Archive