Bringing Research Data to Life

Thursday, March 10, 2016

Last week Mark delivered the keynote address at the Tableau Data Conference 2016 on Bringing Research Data to Life. Here is an excerpt of his presentation:

Management expert Tom Peters is well known for his phrase “What gets measured gets done.” But we could add to that: what gets visualised gets read. What gets effectively communicated gets acted upon!

That’s why research is at its best when it tells a story, when it paints a picture, when it’s visual, when it’s research you can see.

World’s-best research will only spread as far as the look of it allows. World-changing data will have no impact unless it is well designed. World-class information will remain unshared unless it is easily understood.

Here at McCrindle, we’re social researchers. But in many ways we’re all social researchers. We all observe our society, study the patterns, and draw insights and conclusions from what we see.

But more than that. We’re all visual researchers. We gather information from what we see, we gather data from what we observe. It is the research that we see that we respond to best. When making decisions, it is the visual cues which guide us. Wear marks in grass show the most popular path, a show of hands, the length of a queue- these are visual research methods we employ to make decisions.

We live in a visual world. Languages are not universal but symbols are. Pictures not statistics connect across the generations.

And so we’re moving from an information era to an infographic era. In a world of big data- we need visual data.

It’s called reSEARCH for a reason, They’re called inSIGHTS on purpose, it’s more about visuals that tables, graphics not just analytics – you’ve got to see it before you can act upon it! Inaccessible research in the form of statistical tables and lengthy explanations won’t transform organisations.

Statistics should be fun- like animation. People should be able to play with data. Research reports should not sit on shelves but be interacted with, and shared on social media, or printed on book marks or beamed onto buildings.

Big data doesn’t have to be boring data!

Data is too important to be left in the hands of statisticians alone. Research needs to get beyond the researchers. We’re in an era of the democratisation of information. For this to be realised, big data has to be set free- and research has to be made accessible to everyone.

Research methodologies matter. Quality analysis is important. But making the data visual, creating research that you can see, ensuring the information tells a story - that’s absolutely critical.

Research that makes a difference has to be seen with the eyes of your head as well as the eyes of your heart. It makes sense rationally, and connect with it viscerally.

It’s about turning tables into visuals, statistics into videos and big data into visual data.

But research can’t be applied until it’s been understood.

It needs to be seen not just studied.

And until the last excel table has been transformed there’s work to be done.


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.



Managing Generation Y: Top 5 Attraction and Retention Factors [RESOURCE]

Thursday, March 21, 2013

Managing Gen YTo attract and retain Gen Y in this high-turnover era we must meet their top 5 workplace needs. This comes straight from our research of Australian Gen Y workers and in order of importance they look for:

1. Work/Life Balance

For Generation Y their job matters however it is not their life – but rather it provides funds that fuel their life. In addition to their job they may also be juggling study, friends, family, sport, other work and community involvements. So when it comes to their work schedule and overtime think: flexibility.

Remember: if there’s a clash in the work-life balance, life wins!

2. Workplace Culture

This has to do with the relationships with others at work. For Generation Y social connection with peers is one of the top retention factors. Not all of them have support from home so they are looking for a place to belong.

Remember: they want community, not a workplace. Friends not just colleagues.

3. Varied Job Role

Gen Y like change - it’s all they’ve ever known. So offer variety in their job description and combine it with responsibility and promotions where possible.

Remember: Many quit jobs not because there is a compelling reason to leave, but because there is no compelling reason to stay.

4. Management Style

The ideal supervisor is one who values communication not just authority. One who leads by example and involvement and not just by command and control. Gen Y’s are just beginning their careers so offer support, mentoring, positive feedback and public recognition.

As John Maxwell says “If you’re leading, and no one’s following – then you’re just out for a walk”.

5. Training

Generation Y know that in the 21st Century it is essential to keep their skills up to date. In fact 90% of Generation Y’s who receive regular training from their employer are motivated to stay with their employer.

So today training is more than a tool for productivity – it is a tool for retention.

Education in Australia McCrindle Research Future Forum [RESOURCE]

Thursday, March 21, 2013

Mark McCrindle presents at the Education Future Forum 2013 on Education in AustraliaAt last week’s Education Future Forum, Mark McCrindle delivered an opening address entitled: Education in Australia: Current Realities, Community Attitudes, Emerging Trends.

The current realities was a statistical and demographic snapshot of schooling in Australia based on the ABS data. He outlines community attitudes towards schooling based on recent national research McCrindle Research has conducted which showed that while schools are innovating and increasingly engaging with students, they have yet to effectively communicate these shifts and the reasons for them to parents and the broader community who have a somewhat negative perception of the current practice of the school sector.

The final part was an overview of the seven emerging trends redefining schools:

  1. Tween Town
  2. Digital Integrators
  3. XYZ Schools
  4. Schools at the Cross Roads
  5. New Local
  6. Fragmentation
  7. Big Education

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


year 12 baby name predictions balance careers owning a home families society trends geomapping growing population Northern Beaches Christian School social shifts emerging technologies builders Queensland forum young people news growth cold motivate mining boom buildings cancel plans event demographic newspaper population milestone leader finance Northern beaches Event office space social researcher affordability wedding media going out social trends Aussie pharmacies Population Clock lalor park 1968 urban living index qualitative research transport small business trend media release award aged care schools future Adelaide mateship public holiday prince george Caregiver Sydney keynote speaker travel REIV National Conference graphs house menai internet vegetarian wages 1994 national wealth average aussie brands education research sunburnt country cash professional real marriages australia 2013 the average aussie trend tuesday perth non profit future of work EFF happiness sydney metro property price plans apartment wellbeing panel thrive aussie culture research media activity Kirsten Brewer infographic sydney speaker men Charlotte high density living high density high density apartments bondi 24 million McCrindle Speakers area community engagement increasing densification the changing face of case study charity school students home owner weekly earnings house price rise property Deaths entrepreneurs of today winter blues teacher product rent suburb January 26th results nfp Channel 7 public speaking engagement publication cancelling event census 2016 households urban living divorce ABS tips Duchess of Cambridge JOMO hills shire demographer domestic cars financial independence Generation Y parents Education Future Forum tableau future proof suburbs sunny days REIV Conference couple dreaming student know the times events energy presentations poor forecast mccrindle in the media identity social media megatrends Royals work Canberra Territory New South Wales twentyseventeen car learning award winner Engineering Manager survey follow sentiments pharmacy not for profit retirement long weekend Wodonga house prices emerging trends ultimo socialites omnibus video jobs of the future Christmas lunch leadership baby social analysis 2016 census consumer mythbusters earn kate middleton report generation alpha facts anzac eliane CBD The ABC of XYZ stay home community overcast personalities Melbourne trends of 2016 social commentary February 16 google for education data visualisation environment 24,000,000 mother's day collaborative woolworths university define Queensland: QLD Christmas season fresh infographic wall housing investment rental stress meals optimistic ideas baby name wealth and income distribution business learn proactive educhat NSW office Geoff Brailey story royal family Gen X unemployment mythbusting future-proof shopper's pick DESTEL demographics Financial Planning Association of Australia in the media communication Wellington google wealth conference presentation world youth day school satisfaction Australia Day cost home logan christian greatness wolloomooloo speakers slideshare Western Australia waverton conferences wealth and income australians staying home more princess charlotte data analyst names mover and shaker population map local Australian Home VIC career 2020 Christmas presents conference 2017 crows nest medicine capital cities Sydney online 2012 education affordable FPA Australian Families housing market rule keeper ease of travel shopping politics Australian Communities Trends teach resilience marriage 2016 friendship cultural diversity typical australian Scouts skills rising house prices ashley mckenzie digital post rationalism Real Estate organisational culture townhouses staying in economic divorce rate keynote Love marketing demographic trends investing innovative monarchy collaboration daily commute innovation states trends narcissism Australia Day 2017 ACT communicate curiosity research visualisation income cloudy days optus #censusfail responsive technology marrickville focus groups blaxland selfie social enquiry professional services insight financial fears wealth distribution analysis interactive dare to dream communities stats repayments commute professional development bureau renting clothing faux-ciliser global financial crisis supply and demand cartodb study financial future ageing social change budget celebration socialising state PSI schools students meetings baby names Australians Tuesday Trends conference speaker ferry entrepreneurial Financial Planning Association Northern Beaches Tuesday Trend offenders water ACF 2016 census results coffee Valentine’s Day capital city rain land of the middle class social research Australian Dream learner new office millionth residents leadership workshop seasons bus living workshop Crime Rates organisations salary demographic transformations trends of 2017 rich education future report child care equip travelling sustainable father's day 2015 hobart daily telegraph home ownership ACF 2016 work mates shbc brand experience community event changing face of sydney Tasmania paying to work national crime rates generations cancelling plans neutral bay educated middle class language etiquette list 23 million WA cooking low density teaching women christmas change social lives victoria norwest professional speaker office opening sydneycity summer resource rise of local snapshot investor thought leadership social life experience Netflix The Daily Edition social commentator sydneysiders world South Australia litter cost of living household manly workforce NT click mobile communications government earning easy rider personal growth insights Bathburst authenticity in depth interviews royal influence brand tea baby name trends Christchurch economy shifts tv children gold coast australian communities trends report group session Myth generational trends sector program Australian communities Res Vis consumerism mccrindle research easter public speaker entrepreneur work-life presentation year 7 keynote speaker recap social impact local communities contiki education sector priorities data mortgage goals 2014 sydney hills Gen Y financial Northern Territory survey design challenge lifestyle holiday culturally diverse ipswich urban taskforce wage faux-cilising future of education housing affordability teleworking visual royal baby weather renter of the future australian social research city education future Generation X Word Up crime Aussies New Zealand goal gender Merry Christmas mccrindle market research Assistant Store Manager christianity spend optus my business awards population growth gen alpha mentor statistics trends analyst gen z census tertiary education social issues Do It Yourself engage commuters Australian demographics family Births social new york times Australian Census sun suburban living darwin brisbane millenials acf15 researcher NEETs baby boom youth unemployment australian communities forum research data safe housing growth TAS young australians sydney event mccrindle tea parenting deloitte the australian dream emerging generations ageing population culture earnings Australian schools Australian Trends learning styles hopes hello fresh Financial Planning Week winter business index alpha annual income life hornsby Hornsby Shire Council baby boomers IT Specialists 40 million workplace 1980 unaffordable quote friends debt participants TDE sports environmental scanning SMSF huffington post customer Real Estate Institute of Victoria house price toys aged care puzzle entertainment intern national private wealth ethnography Wagga Wagga population tattoos village generation school holidays debate future proofing "know the times" volunteers online shopping train healthy future relevant World Water Day criminal employment vegemite Australian Bureau of Statistics students HSC GPO networking moreton bay workplace culture census results focus group church Channel Seven global generations employers New Zeland eliane miles Research Executive SA census fail outsourcing sector wide group university degree visualisation faux-cilise internships the hills ashley fell generation Z financial dreams futurist pyrmont teachers DIY poker master Social Trend the hills shire moderators guide millennials research pack food 1975 social researchers dessert high school FOMO housing trends potts point media commentary tuesday internship religion System's Architect not-for-profit English forecasting relational sector wide study storytelling jobs Mark McCrindle fears dream property market global urban society royal staff grandparents research services youth 10 years training Kiwi