Bringing Research Data to Life

Thursday, March 10, 2016

Last week Mark delivered the keynote address at the Tableau Data Conference 2016 on Bringing Research Data to Life. Here is an excerpt of his presentation:

Management expert Tom Peters is well known for his phrase “What gets measured gets done.” But we could add to that: what gets visualised gets read. What gets effectively communicated gets acted upon!

That’s why research is at its best when it tells a story, when it paints a picture, when it’s visual, when it’s research you can see.

World’s-best research will only spread as far as the look of it allows. World-changing data will have no impact unless it is well designed. World-class information will remain unshared unless it is easily understood.

Here at McCrindle, we’re social researchers. But in many ways we’re all social researchers. We all observe our society, study the patterns, and draw insights and conclusions from what we see.

But more than that. We’re all visual researchers. We gather information from what we see, we gather data from what we observe. It is the research that we see that we respond to best. When making decisions, it is the visual cues which guide us. Wear marks in grass show the most popular path, a show of hands, the length of a queue- these are visual research methods we employ to make decisions.

We live in a visual world. Languages are not universal but symbols are. Pictures not statistics connect across the generations.

And so we’re moving from an information era to an infographic era. In a world of big data- we need visual data.

It’s called reSEARCH for a reason, They’re called inSIGHTS on purpose, it’s more about visuals that tables, graphics not just analytics – you’ve got to see it before you can act upon it! Inaccessible research in the form of statistical tables and lengthy explanations won’t transform organisations.

Statistics should be fun- like animation. People should be able to play with data. Research reports should not sit on shelves but be interacted with, and shared on social media, or printed on book marks or beamed onto buildings.

Big data doesn’t have to be boring data!

Data is too important to be left in the hands of statisticians alone. Research needs to get beyond the researchers. We’re in an era of the democratisation of information. For this to be realised, big data has to be set free- and research has to be made accessible to everyone.

Research methodologies matter. Quality analysis is important. But making the data visual, creating research that you can see, ensuring the information tells a story - that’s absolutely critical.

Research that makes a difference has to be seen with the eyes of your head as well as the eyes of your heart. It makes sense rationally, and connect with it viscerally.

It’s about turning tables into visuals, statistics into videos and big data into visual data.

But research can’t be applied until it’s been understood.

It needs to be seen not just studied.

And until the last excel table has been transformed there’s work to be done.


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.



Managing Generation Y: Top 5 Attraction and Retention Factors [RESOURCE]

Thursday, March 21, 2013

Managing Gen YTo attract and retain Gen Y in this high-turnover era we must meet their top 5 workplace needs. This comes straight from our research of Australian Gen Y workers and in order of importance they look for:

1. Work/Life Balance

For Generation Y their job matters however it is not their life – but rather it provides funds that fuel their life. In addition to their job they may also be juggling study, friends, family, sport, other work and community involvements. So when it comes to their work schedule and overtime think: flexibility.

Remember: if there’s a clash in the work-life balance, life wins!

2. Workplace Culture

This has to do with the relationships with others at work. For Generation Y social connection with peers is one of the top retention factors. Not all of them have support from home so they are looking for a place to belong.

Remember: they want community, not a workplace. Friends not just colleagues.

3. Varied Job Role

Gen Y like change - it’s all they’ve ever known. So offer variety in their job description and combine it with responsibility and promotions where possible.

Remember: Many quit jobs not because there is a compelling reason to leave, but because there is no compelling reason to stay.

4. Management Style

The ideal supervisor is one who values communication not just authority. One who leads by example and involvement and not just by command and control. Gen Y’s are just beginning their careers so offer support, mentoring, positive feedback and public recognition.

As John Maxwell says “If you’re leading, and no one’s following – then you’re just out for a walk”.

5. Training

Generation Y know that in the 21st Century it is essential to keep their skills up to date. In fact 90% of Generation Y’s who receive regular training from their employer are motivated to stay with their employer.

So today training is more than a tool for productivity – it is a tool for retention.

Education in Australia McCrindle Research Future Forum [RESOURCE]

Thursday, March 21, 2013

Mark McCrindle presents at the Education Future Forum 2013 on Education in AustraliaAt last week’s Education Future Forum, Mark McCrindle delivered an opening address entitled: Education in Australia: Current Realities, Community Attitudes, Emerging Trends.

The current realities was a statistical and demographic snapshot of schooling in Australia based on the ABS data. He outlines community attitudes towards schooling based on recent national research McCrindle Research has conducted which showed that while schools are innovating and increasingly engaging with students, they have yet to effectively communicate these shifts and the reasons for them to parents and the broader community who have a somewhat negative perception of the current practice of the school sector.

The final part was an overview of the seven emerging trends redefining schools:

  1. Tween Town
  2. Digital Integrators
  3. XYZ Schools
  4. Schools at the Cross Roads
  5. New Local
  6. Fragmentation
  7. Big Education

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Res Vis breakfast christian faux-cilising storytelling woolworths shopping centre proactive faith geomapping sustainable crows nest conference ageing population English growth of sydney environmental scanning know the times Christmas presents media education sector emerging technologies Australians socialising Christmas season national wealth men greatness optimistic wealth and income perth 2015 dreaming January 26th marrickville video consumer dessert shopper's pick winter rent mythbusters social researchers office space trends of 2016 sydney hills community engagement Australian demographics networking potts point sydneysider norwest Mark McCrindle population growth australian social research 2009 mover and shaker TAS conference presentation rise of local media activity income learning styles System's Architect prince george typical australian innovation kate middleton education average Australian ageing debt social shifts seasons capital cities balance small business Deaths NSW affordable aussie culture social analysis language survey optus my business awards clothing google global generaion visualisation chairty speakers high density living outsourcing new office rule keeper "know the times" divorce rate DESTEL collaboration indonesia Education Future Forum transport Jura Coffee sector wide crime shopping easy rider workforce employmer faux-ciliser NEETs data royal family SRE Assistant Store Manager Channel 7 commuters Australian Dream house price rise staying in holidays living year 12 goals Northern Territory identity Australian Communities Trends demographic transformations fears infographic Births generation alpha entrepreneurs of today live the dream affordability sydney speaker school satisfaction internet Australia street entrepreneur What is food insecurity? work mates middle class cartodb paying to work house mccrinlde giving Andrew Duffin gen z forecast society digital economy impact divorce wolloomooloo keynote future proof mythbusting new york times 1995 volunteer changing face of sydney HSC Queensland: QLD the hills population map plans baby names report china nativity scene 2016 experience Duchess of Cambridge royal FPA social media marriages rich demographics events monarchy research Willowdale organisational culture Wodonga tea financial future Sydney population grave decision buildings poker master TEDx Speaker resilience business performance Understanding and Engaging with Generation Z australia educhat who is generation z future of shopping 2013 menai social Christmas data workplace ferry youth unemployment builders global generation darwin census data survey design internships gig volunteering data twentyseventeen sports wage royal baby Territory Hills Shire Council cost Performance Sentiment Index Adelaide JOMO Real Estate Institute of Victoria mentor census charities 23 million high school Research Director finance environment technology happy holidays stay home Australia Day 2017 Hornsby Shire Council sector wide study gold coast baby boomers Financial Planning Association national private wealth bondi cars IT Specialists ultimo real housing market communicate budget Caregiver non profit housing trends The Daily Edition Lower Hunter Region mother's day Aussie innovative follow Do It Yourself market research growing population February 16 winter blues hopes cold children property market global housing growth Northern Beaches REIV National Conference selfie ipswich ideas australian community trends report alpha criminal acf15 tattoos Sydney’s south west communication research data brands travel wellbeing wedding Northern beaches Event aged care puzzle McCrindle Speakers news student ACF relational personal growth surname workplace culture megatrends victoria Hunter Valley 1968 focus groups quote healthy future business visual daily commute property friends Black Friday Geoff Brailey Australian Home VIC personalities list baby name Financial Planning Week rental stress financial fears click trends young people leadersip VET TEDx change financial independence demographic collaborative bureau leader dare to dream cultural diveristy Jura Australia Crime Rates consumerism trends analyst equip optus bus father's day mccrindle tea owning a home WA communities renter of the future staff keynote speaker 2016 census Tuesday Trend home ownership volunteers sydney event australian communities forum school students gig economy future of work statistics intern australian communities trends report sydney property market holiday cancel plans 1980 Australian communities choice workers coffee lovers deloitte work micro results global generations social analyst land of the middle class Bathburst gen alpha 2020 university authenticity financial Population Clock wealth and income distribution The ABC of XYZ the australian dream earning EFF future of education contiki marketing baby careers commuting happiness energy easter NBRS sunburnt country Social Trend analysis micro apartments social commentator Christchurch in depth interviews millionth Business analysis New Zeland mccrindle in the media moderators guide digital story year 7 online cloudy days define USA christmas online shopping research visualisation schools Melbourne hills donate the great screenage public speaking millenials Mount Annan-Currant Hill study local Tuesday Trends lalor park students ashley fell waverton unaffordable Charlotte increasing densification 24 million food insecurity Queensland teachers anzac Wellington dream relevant train media commentary wealth distribution weather SMART panel insights professional development brand speaker Australian Trends home owner university degree national crime rates Maxim Accounting belief Australian Families researcher sentiments research on coffee moreton bay growth casual car house price mortgage Engineering Manager 2017 showreel omnibus apartment long weekend investment teleworking Netflix entrepreneurial award winner young australians social issues case study thrive cost of living entertainment christmas 2017 data visualisation Work place CPI states travelling screenage generations apartments future ACT newspaper households pharmacies ACF2017 society trends local community James Ward baby name predictions Gen X charity population TDE goal education future report water average sydneysider PSI SA DIY Channel Seven government Northern Beaches Christian School Christmas in Australia world youth day social research food wages community event low density schools students educated responsive urban taskforce celebration internship brand experience ease of travel Macquarie University summer earnings infographic wall generation nfp economy financial planning Australian Bureau of Statistics local communities research pack lifestyle trend tuesday sector religion 40 million Kiwi supply and demand care support jobs daily telegraph conference speaker employers leadership World Water Day Christmas day CBD women trades qualitative research McCridle forum US 10 years maiden Australian schools screenagers community commute suburbs the hills shire cooking teach professional capital city annual income McCrindle Keynote Speakers housing publication christianity sydney metro housing affordability generation Z poor urban living Lower Hunter Cobbitty-Leppington New South Wales brisbane event infographics younger generations urban living index group the average aussie house prices report mccrindle research ethnography not for profit Myth media release TED sun mobile professional speaker Australian community trends public holiday Sydney census fail future proofing futurist child care renting social commentary investor repayments ashley mckenzie graphs ACT Report #censusfail going out hills shire residents in the media high density apartments recap Christmas research village sunny days mccrindle church Australian Census rain Australian Population office opening generational trends mining boom india gender etiquette emerging trends salary Christmas Stats demography 1994 NFP event Wagga Wagga cancelling event engagement presentation Real Estate youth suburb retirement urban development purpose New Zealand millennials logan eliane Research Executive global financial crisis stats business index learner sydney market social enquiry sydneysiders tuesday cica Christmas lunch snapshot shifts townhouses thought leadership not for profit research social researcher Tasmania forecasting work-life parents Generation X Skilling faux-cilise interactive tableau pharmacy marriage baby boom participants demographic trends teaching property price meetings REIV Conference meals christmas trees NT hello fresh dreams Valentine’s Day research report Sydney keynote speaker families rising house prices spirituality NBRS Architecture hunger medicine sydneycity challenge focus group blaxland couple hobart skills tips royal influence curiosity debate population milestone group session teacher Aussies average aussie ABS Royals Christmas day weather global retail cancelling plans high density state fresh 2016 census results area friendship australian politics tv Black Friday in Australia Kirsten Brewer pyrmont eliane miles food bank Love investing public speaker baby names australia report Mark McCrindle in the media names census 2016 leadership workshop learn VET sector litter GPO toys wealth Canberra emerging generations priorities facts money maiden names financial dreams trend customer parenting socialites speakers pack organisations 2014 speajer baby names safe public transport SMSF seasons greetings property development future-proof product Vocational education city do people still change their surname after marriage? shbc work from home coffee google for education huffington post social change volunteering Elderslie-Harrington park grandparents hornsby narcissism manly world post rationalism social impact wealth inequality communications social lives 24,000,000 Scouts princess charlotte weekly earnings the changing face of school overcast employmee culture slideshare trends of 2017 Australia Day cultural diversity TED talk family neutral bay ACF 2016 domestic Black Friday Sales demographer tertiary education conferences not-for-profit program Merry Christmas 1975 professional presenters life 2012 economic Gen Z Expert education research education future workshop Word Up Financial Planning Association of Australia unemployment the lucky country home offenders mateship Sydney Lifestyle Study presentations Gen Y vegemite Sydney Hills Business Chamber Western Australia social life professional services australians staying home more South Australia suburban living research services insight career learning engage vegetarian training employment HR Generation Y resource McCrindle Speaker urban office data analyst social trends cash motivate donation culturally diverse award aged care ACF17 jobs of the future spend FOMO earn census results baby name trends australian real estate surnames Retail household