Understanding and supporting business in the Hills Shire: The second Hills Shire Business PSI

Thursday, May 12, 2016

2016 marks the second Hills Shire edition of the Business PSI, a tracking index created by McCrindle to measure business conditions, performance, and sentiment through a survey of businesses residing in the Hills Shire area. The Business PSI can be used across local governments and regions to better understand and support local business.

The Sydney Hills population is growing 20% faster than the national average (1.9% p.a. compared to 1.6% p.a.) at 169,872 people each year, with average households being significantly larger than the national average (3.1 compared to 2.6 people per household) and home to a higher proportion of students, university educated adults and full time workers than the national and state averages.

The Hills Shire Business PSI is an important measure for an area that relies so heavily on small business as a driver of the local economy. The 2016 survey was conducted 6 months on from the initial survey and captures the constant change in the Hills Shire region.

Download the full report here.


Businesses expanding and growing in the Hills Shire

The results from 2016 show that the business environment is more positive 6 months on from the last survey with sentiment being significantly improved from last year. Businesses are expanding and projected to expand even more in the next 6 months, with business owners seeing this not only as a physical expansion but also due to increases in staffing levels, as the region continues to grow.


Business owners more positive about national economic conditions

Business owners perceive the economic conditions of our nation to be considerably better than 6 months ago with conditions expected to improve even more over the next 6 months. This increase was also reflected in perceptions of the local economic conditions.


New Additions to the PSI survey

The Net Promoter Score was introduced in 2016 as a measure of how likely business owners and managers are to recommend doing business in The Hills Shire to a friend or colleague. 78% indicated that they would probably or definitely recommend The Hills Shire as a place to do business to a friend or colleague, showing high levels of engagement.

Chairman of the Sydney Hills Business Chamber, Anthony Moss, in partnership with the Hills Shire Council, commissioned the Business PSI to measure the pulse of the Hills Shire. “The Business PSI survey results reflect a true snapshot of business in the region. We are thankful for those who completed the survey, including individuals representing businesses of all sizes including, medium to large (20+ staff), small (5-19 staff), micro (1-5 staff) and non-employing businesses.”

Hills Shire Council Mayor Dr Michelle Burns endorses the PSI tool. “The Sydney Hills Business Chamber and the team at McCrindle Research have done another fantastic job at measuring the sentiment of businesses in The Hills. It’s great to hear that the sentiment is generally improving – however it’s unsurprising that the main frustration of businesses is infrastructure.”

The results of the 2nd Hills Shire Business PSI were presented on 11 May 2016 at the Castle Hill RSL and are available for download via the Sydney Hills Business Chamber website.


 

Exploring the Sentiment of Sydneysiders

Monday, January 18, 2016

In August 2015, McCrindle Research surveyed 1,007 Sydneysiders on their attitudes and sentiments towards the current state and The Future of Sydney.

Future analysis of the sentiments of Sydneysiders has now been conducted, revealing the differences in sentiment within various demographic categories towards how Sydney is now, compared to 5 years ago and to how they perceive Sydney to be in 5 years’ time.

Males more optimistic

1 in 5 (20%) males are expectant optimists who stated that they think Sydney is better now than it was 5 years ago and it will be even better in 5 years’ time compared with only 14% of females.

Overall, 37% of males think that Sydney is better now than it was 5 years ago and 35% think that Sydney will be even better in 5 years’ time compared with 30% and 28% of females respectively.

Generation Y the most positive

1 in 5 (20%) Gen Y’s are expectant optimists with Baby Boomers having the smallest proportion in this category (14%) with 3 in 5 (60%) Gen X’s and Baby Boomers falling into the concerned pessimists category.

Over 2 in 5 (42%) Gen Y’s think that Sydney is better now it was 5 years ago but only 1 in 4 (26%) Baby Boomers feel the same way. Just over 7 in 10 Gen X’s (73%) and Baby Boomers (72%) think that Sydney will be worse in 5 years’ time, compared with just over 3 in 5 (63%) Gen Y’s.

City dwellers have a more buoyant outlook than those in the outer suburbs

The Central region of Sydney is the region with the largest proportion of expectant optimists at 20% with the South West region having the lowest at 15%.

However, the over 1 in 3 respondents from the South West region (35%) stated that they think that Sydney will be better in 5 years’ time, the highest proportion out of all the regions, followed by the Western Suburbs with 33%.

Families with dependents more upbeat

1 in 5 (20%) respondents who live in a household with children are expectant optimists compared with fewer than 1 in 6 (15%) who live in a household without children.

Almost 2 in 5 (39%) respondents living in a household with children stated that they think that Sydney is better now than it was 5 years ago compared with 3 in 10 (31%) of those in households without children.

Middle income earners most optimistic

Surprisingly, the proportion of respondents who are concern pessimists was higher in those in 2nd highest income quintile than those in the other 4 quintiles.

The largest proportion of respondents who stated that they think Sydney is better than it was 5 years ago was of those in the middle income quintile (40%).

The lower the perception of population size, the higher the optimism

Respondents who underestimated Sydney’s population the most (1 or 2 million) were the most likely to have been expectant optimists at 24% with those having the closest estimations being the most likely to be concerned pessimists (4 million = 53%, 5 million = 55%).

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

Andrew Duffin investor daily telegraph market research sun volunteering 23 million keynote speaker cultural diversity wage finance PSI tuesday ashley mckenzie ABS demographic transformations donation keynote australian social research digital debate entrepreneurs of today Wodonga infographics staff media activity social commentary suburbs demographer crime careers travel ferry friendship capital city research services VET sector ACF17 apartments group session typical australian sustainable future-proof training social enquiry marrickville entrepreneur retirement James Ward emerging technologies report investing money acf15 nfp NBRS Architecture marriages jobs of the future 2016 society baby name predictions cultural diveristy wealth and income presentations high density living Real Estate baby boomers Bathburst census fail commute hills shire blaxland australian communities trends report clothing university Canberra 10 years housing market housing affordability sports economy resource university degree wealth FPA public holiday SA Res Vis professional events manly Research Executive toys CPI organisational culture forecast Christmas season marketing click ACF 2016 Northern beaches Event unemployment Word Up huffington post geomapping gig McCridle new york times language demography local community Northern Territory deloitte charities ultimo sunny days holiday Queensland: QLD national crime rates 40 million teaching food bank teleworking care support public speaker alpha personal growth Australia Day educated education future paying to work showreel narcissism crows nest generation alpha news infographic What is food insecurity? facts winter Australian demographics suburb social lives Christmas lunch Australian Population survey christmas VIC schools students young people IT Specialists house price local communities pharmacies anzac faux-cilise storytelling school students rising house prices purpose census data Skilling builders research going out thought leadership engage youth unemployment trend public speaking ipswich office opening faux-ciliser global financial crisis customer ACT Australian community trends Research Director rule keeper mortgage balance domestic earn visual small business relevant family qualitative research authenticity hornsby annual income mentor McCrindle Speakers investment entrepreneurial office SRE owning a home ageing population panel 2016 census results urban living middle class friends communications graphs mining boom jobs cloudy days gender employers education future report millennials business index skills leadership Work place slideshare spend real bondi volunteering data area speakers Australian Dream World Water Day Wagga Wagga innovation women bus New Zeland quote Jura Australia winter blues Gen X home owner speajer dreams prince george rental stress communicate Netflix plans Aussies Tuesday Trends wealth inequality apartment brand experience consumer focus groups EFF social impact story employmee easter donate case study eliane miles Australians Sydney’s south west SMSF population growth cold high density 2020 Myth optus belief new office baby names australia report generation Z ashley fell urban living index monarchy twentyseventeen "know the times" entertainment community engagement average Australian house prices Assistant Store Manager conference shbc insights sector wide census global generations Australian Families fears cartodb employment video TED national wealth culture work home income 1975 social media cost of living moreton bay futurist generation Australian Trends TDE Real Estate Institute of Victoria Financial Planning Week litter online shopping hopes demographic repayments financial independence urban taskforce shopping centre residents trends of 2016 pyrmont royal influence business performance mccrindle research identity Vocational education poker master land of the middle class lalor park speakers pack seasons selfie organisations 2017 communities weather Valentine’s Day professional services financial sector Royals year 7 education sector chairty engagement water Sydney travelling Social Trend politics households offenders not for profit Territory data visualisation high density apartments global goals baby name know the times internship the average aussie Education Future Forum royal meals stats parents trends analyst 2014 social research work-life housing growth kate middleton thrive Australian Census dessert coffee property price brand System's Architect employmer Australian schools world youth day social shifts world data analyst professional development non profit greatness ACT Report norwest princess charlotte program goal Australia Day 2017 Caregiver TED talk the great screenage unaffordable potts point sunburnt country visualisation parenting changing face of sydney award winner baby name trends property trend tuesday statistics motivate NBRS life urban future of shopping safe future proof Kirsten Brewer Sydney Hills Business Chamber growing population overcast business responsive Elderslie-Harrington park population map the lucky country happiness ease of travel South Australia Northern Beaches Willowdale housing sydneysiders Jura Coffee earning casual victoria hello fresh pharmacy millionth weekly earnings mccrindle school Deaths child care environment the hills cancel plans hills data australia Do It Yourself society trends DESTEL wolloomooloo Hills Shire Council emerging generations generational trends survey design analysis suburban living equip father's day group Christchurch woolworths proactive Financial Planning Association of Australia food insecurity social analysis housing trends WA 24,000,000 Northern Beaches Christian School ageing communication financial future Melbourne tv TEDx HSC giving mythbusting coffee lovers Kiwi 2016 census townhouses participants cooking gen alpha criminal not-for-profit cica not for profit research Geoff Brailey city workshop Mount Annan-Currant Hill budget NSW results Births professional presenters children low density commuters poor states personalities TAS bureau mobile celebration social marriage Charlotte government breakfast average aussie tertiary education conferences staying in names darwin demographics volunteer affordable food learner Population Clock socialites moderators guide product couple DIY menai learn national private wealth post rationalism cars aged care sector wide study 24 million 2012 teach wealth and income distribution stay home divorce rate education workplace young australians waverton Generation Y innovative priorities optimistic intern NEETs baby boom aussie culture long weekend ethnography student shifts school satisfaction megatrends social change buildings meetings local earnings vegetarian education research forum ACF2017 Australian Home Scouts collaborative hunger choice workers social researchers baby names report research visualisation schools millenials tattoos baby sydney speaker social researcher teachers transport australians staying home more baby names English grave decision Financial Planning Association religion study increasing densification daily commute royal baby car google for education mythbusters future proofing resilience home ownership australian community trends report population perth gig economy career neutral bay leader the australian dream charity experience shopping New South Wales average sydneysider census results easy rider Hornsby Shire Council 2013 1968 researcher Australian communities in depth interviews VET leadership workshop workplace culture trends brisbane village SMART Crime Rates internships social commentator gen z curiosity living the hills shire ACF collaboration Australian Communities Trends Aussie faux-cilising summer capital cities logan demographic trends follow eliane January 26th Engineering Manager interactive work mates spirituality forecasting define rich debt recap 1994 fresh social issues rain dare to dream rent mother's day sydney event community event The ABC of XYZ social trends research report learning technology house price rise presentation Tasmania focus group grandparents REIV National Conference dream tea faith population milestone conference presentation live the dream Australia street etiquette research pack cost royal family renter of the future Love hobart omnibus Cobbitty-Leppington online newspaper energy men Adelaide wellbeing Wellington trades census 2016 event healthy future mateship NFP event change holidays Channel Seven teacher train families snapshot sydney metro emerging trends future of work state REIV Conference research data Channel 7 environmental scanning wages New Zealand salary lifestyle volunteers australian generations google The Daily Edition networking brands insight rise of local Australian Bureau of Statistics contiki learning styles Generation X tips workforce 1980 optus my business awards sydneycity australian real estate media release shopper's pick growth household future of education Merry Christmas infographic wall sentiments cancelling plans relational micro Tuesday Trend christianity supply and demand wedding cash office space #censusfail dreaming educhat award speaker Queensland outsourcing research on coffee conference speaker publication property market vegemite Sydney keynote speaker screenage financial fears Duchess of Cambridge future Gen Y students micro apartments cancelling event australian communities forum gold coast culturally diverse media consumerism internet JOMO ideas CBD community media commentary trends of 2017 year 12 professional speaker NT challenge mccrindle tea social life church Western Australia in the media FOMO mccrindle in the media renting Christmas presents socialising divorce sydney hills affordability house medicine the changing face of aged care puzzle youth Mark McCrindle 2015 high school GPO tableau February 16 Macquarie University mover and shaker economic financial dreams list christian sydneysider financial planning impact wealth distribution

Archive