Millennials in the Workplace [MEDIA]

Monday, May 30, 2016

Workplaces with swings, cubby houses, and video games might seem to belong more in a childcare centre than an office, but they’re the kind of workspaces being designed by the Millennials of today, with the reasoning that fostering creative energy at work makes for a more productive team.

Mark McCrindle defines Millennials (or ‘Generation Y’) as those born between 1980 and 1994, and hence, those who are coming of age or beginning their careers in the new millennium. Generation Y has a reputation for being the ‘selfie society’, infatuated with themselves, their smartphones, social media, and celebrities. However, their expertise in the harnessing of technology, coupled with an entrepreneurial spirit, could be an explanation for their ascent in the world at a rate faster than any other generation before them.

Millennials seek leadership opportunities, and desire to create jobs for themselves, rather than looking for a job – Generation Y is one that doesn’t need a job for survival and security reasons. Mark McCrindle attributes the Millennials’ changing ways of thinking as what has empowered them to become the ‘entrepreneurs of today’.

See the full story featuring Mark McCrindle below:

Social media and narcissism

Monday, June 22, 2015

It seems there is more armchair diagnosing of narcissism and calling people “narcissists” than ever before and social media is often the trigger of it and takes the blame. Narcissistic Personality Disorder is defined by the symptoms of behaviours of grandiosity and lack of self-awareness, an abnormal need for admiration, and often a lack of empathy toward others. While even a cursory look at one’s social media feed will show posts which seem to promote (and perhaps exaggerate) achievements and certainly the visual aspects of social media are preoccupied with appearance, beauty, status and success. While celebrity news and popular culture has for some time been permeated with these characteristics, this last decade has offered celebrity in the suburbs where everyone on YouTube can “broadcast yourself”, personal websites and blogs are de jure, and to exist without social media is seemingly to not exist at all.

Almost two and a half millennia ago Socrates wrote that “to do is to be” while now it seems that “to tweet is to be”. Such is the popularity of such communication platforms, if social media sites were countries, Facebook would be the world’s largest country with more active accounts than there are people in China. Twitter would rank 4th with twice the “population” of the USA and Instagram would round out the Top 10. While the speed of adoption of these communication platforms has been unprecedented- all of this occurring in less than a decade, the reasons for the take-up are varied. Certainly much social media activity is push-communication, with users wanting to publicise their latest activities and status, for many social media use is a genuine attempt to connect, to engage and to listen. However our latest research shows this latter group comprises just 1 in 5 social media users: the contributors who participate via social media as in any community- to share and participate, speak and listen, connect and contribute. Such are these times that the larger proportion of social media users- almost 4 in 5 are consumers, who largely use social media as an update channel to see what others are up to, and when posting something themselves, it is more broadcast and generic than personal and connective.

Most behavioural experts agree that narcissism is a condition not of biology but society- it is the social context not the genetic factors that are causal. In a world of always-connected, app-ready, mobile device saturated living, where every phone is a camera and we are ever just a few clicks away from posting our next contribution it is clear that social media has created an environment conducive to the growth of narcissism. However the apparent rise of narcissism may be more a factor of social media highlighting its existence and narcissistic-type behaviours rather than of itself creating more narcissism. Indeed some of the negative press social media receives is unwarranted. Selfies are given as the ultimate sign of narcissistic times, and combined with today’s must-have item- the selfie stick, an indicator of self-obsession. However most selfies are more “groupies” – not photos of oneself by oneself, but of a group and sent to other friends. Many (though not all) selfies are more about sharing a life journey rather than an unashamed exercise in self-promotion. So too the “status update”, the Instagram account and the personal blog: while such musing and sharing in our grandparents era was kept to a personal journal or limited to a family photo album, the current approach is definitely more public but most of it is a long way from fitting the pure definition of narcissistic grandiosity and an overwhelming need for admiration. In fact the Australian characteristics of keeping things “fair dinkum” and “not blowing your own trumpet” are still part of the local approach. The tall poppy syndrome remains a powerful social norm to ensure that no one gets “too big for his boots” or is “putting on airs”. The Australian values of community mindedness and looking out for each other ensure that empathy remains strong and narcissism is kept at bay- even this great screen age.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


christmas trees national wealth social What is food insecurity? Engineering Manager NEETs Business analysis Christmas in Australia showreel breakfast Australian Communities Trends snapshot business non profit training waverton VIC VET sector Sydney Hills Business Chamber IT Specialists entrepreneurial wages growth NBRS royal property price builders Valentine’s Day cica Duchess of Cambridge population population growth demographics award baby name predictions schools purpose brands who is generation z train TAS presentation intern learn wealth and income trends Deaths property deloitte grave decision national private wealth volunteering work-life professional development menai high density apartments work mates australian communities trends report youth unemployment Black Friday in Australia wealth distribution supply and demand workforce Wodonga demographic average aussie social commentary charities social issues The ABC of XYZ world Scouts responsive Love teaching "know the times" Financial Planning Week wealth Melbourne Res Vis award winner ABS data census data social shifts kate middleton Work place SMART consumerism trends analyst futurist Australian schools researcher student Australia Day buildings ease of travel suburbs education future hunger crows nest sydneysiders shopping centre australians staying home more politics Channel Seven tuesday sydneycity 1968 sydney market social lives alpha economy gender work Kirsten Brewer 2017 research visualisation wealth and income distribution family Generation X social analyst staff care support sentiments Christmas season easy rider 2012 generational trends ashley mckenzie Christmas day weather 2020 sydney property market contiki shopper's pick cold Sydney Sydney’s south west transport local community acf15 Births Sydney keynote speaker brand communication Tuesday Trend Mount Annan-Currant Hill career sustainable lalor park income DIY royal baby Christchurch Christmas lunch belief salary engagement speakers pack the hills area marriage mobile REIV National Conference summer child care house price rise high density weekly earnings community stats cash households VET property market bus ACF 2016 google communities residents urban taskforce New Zealand plans conference divorce rate housing affordability omnibus teachers REIV Conference stay home optus my business awards megatrends urban Australians Kiwi leadership workshop retirement census fail capital city learning tattoos government program 2016 census results population milestone equip community event Mark McCrindle living Northern Territory staying in tertiary education narcissism McCrindle Speakers earn jobs of the future FOMO social researcher Bathburst social research gig workshop spirituality marketing mythbusters consumer resource faux-cilising growth of sydney fears baby names car wealth inequality experience ACT Report google for education micro apartments conferences micro australia rain Population Clock ethnography DESTEL Queensland: QLD New Zeland baby boomers demographer coffee food insecurity eliane business performance small business priorities rise of local middle class commuting environment Black Friday Sales house prices home owner future of education baby name trends census results domestic South Australia men social trends Financial Planning Association Christmas day victoria skills vegemite business index university degree collaborative video economic safe leader Sydney Lifestyle Study friendship TED talk tips research services investment financial future Northern beaches Event office Australian Families forum Australian Home offenders volunteering data challenge property development media activity The Daily Edition volunteers the changing face of digital economy aussie culture Social Trend 24 million demographic trends shifts collaboration increasing densification school students curiosity christianity Tuesday Trends James Ward speajer story commute trend investor demographic transformations culture home educhat graphs household Christmas data generation Z socialites going out social life women keynote report not for profit research suburban living anzac winter potts point apartments christmas educated employmee winter blues financial planning rich village CPI screenage infographic gen alpha education sector casual royal family cancelling plans Gen X Wellington careers Australian Census personalities sunburnt country cancel plans leadership millenials parenting focus groups choice workers affordable Do It Yourself 2016 census social impact engage school investing networking NT social enquiry Christmas presents insight financial dreams clothing emerging technologies overcast visual food bank outsourcing financial independence 23 million coffee lovers McCrindle Keynote Speakers gen z bureau cars mateship money religion SA relational TEDx Speaker optus entrepreneur market research insights faux-ciliser rent dream Hornsby Shire Council mccrindle research culturally diverse millionth commuters church toys lifestyle greatness System's Architect future proof learner medicine sydney hills entrepreneurs of today global financial crisis community engagement public transport christmas 2017 Elderslie-Harrington park sector wide australian social research housing market Word Up 1994 ACT Australia Day 2017 seasons greetings pharmacy average Australian celebration in depth interviews high density living Maxim Accounting year 7 Performance Sentiment Index nativity scene sydneysider survey design manly neutral bay Adelaide facts finance new york times Black Friday australian screenagers event aged care puzzle learning styles public holiday home ownership university Myth average sydneysider litter technology Christmas Stats future of work Australian demographics recap Territory GPO media commentary Andrew Duffin sports housing financial personal growth publication children suburb daily telegraph mccrinlde royal influence friends follow professional father's day mother's day Queensland parents authenticity research events McCridle giving huffington post presentations long weekend 1975 ultimo global generations professional presenters earning trends of 2016 young australians paying to work Research Executive geomapping donate Skilling australian community trends report sector low density slideshare study urban living index TDE speakers unemployment capital cities generation alpha cultural diversity group session infographic wall Australian Population high school rising house prices click teacher panel education research focus group online shopping travel work from home healthy future 40 million holidays holiday goals schools students the hills shire daily commute January 26th SMSF grandparents 2015 cooking JOMO Lower Hunter Region infographics employers water Gen Y changing face of sydney thought leadership conference presentation real Cobbitty-Leppington financial fears australian real estate gig economy state perth prince george criminal millennials online local pyrmont TEDx impact blaxland weather meetings food Willowdale norwest research pack cancelling event February 16 baby names report ACF2017 the australian dream 10 years New South Wales sector wide study hills shire trends of 2017 NBRS Architecture bondi teleworking 2014 interactive mortgage SRE Christmas research Wagga Wagga CBD logan mccrindle tea trades Australian Dream rental stress Royals sunny days pharmacies not for profit Hunter Valley christian volunteer Hills Shire Council house price office space data visualisation communicate baby names australia report tv urban development World Water Day analysis typical australian ashley fell students etiquette Generation Y city Channel 7 ideas renting baby name trend tuesday wedding ageing population gold coast FPA dreaming Research Director Financial Planning Association of Australia keynote speaker ACF vegetarian affordability quote moreton bay Netflix results data analyst states travelling rule keeper renter of the future cartodb cloudy days relevant chairty US new office charity dessert NSW faith survey professional services future-proof identity environmental scanning Charlotte global workplace culture education annual income repayments internet wage 1980 society trends sydney speaker Australian Bureau of Statistics change Australian Trends hopes housing trends Western Australia townhouses product balance customer innovation spend society couple forecast hobart Aussies Caregiver language not-for-profit Crime Rates Northern Beaches news youth debate hills young people sydney metro hello fresh participants apartment Geoff Brailey Australian communities Macquarie University office opening emerging generations 2016 media release workplace proactive seasons census ageing population map happiness HSC selfie Jura Coffee research data meals case study growing population newspaper house the average aussie brisbane in the media world youth day wellbeing live the dream ipswich baby boom forecasting conference speaker the great screenage hornsby know the times Jura Australia Gen Z Expert education future report social media future of shopping Mark McCrindle in the media sun speaker nfp debt employmer NFP event monarchy aged care the lucky country internships teach Real Estate Institute of Victoria poker master EFF cultural diveristy energy land of the middle class McCrindle Speaker future generation WA twentyseventeen future proofing global retail tea research report census 2016 Real Estate woolworths motivate marrickville Merry Christmas professional speaker mining boom Sydney population internship dare to dream mentor fresh goal digital easter budget employment Lower Hunter donation ACF17 sydney event families demography innovative life Assistant Store Manager darwin PSI list younger generations unaffordable urban living Tasmania mccrindle in the media organisational culture emerging trends English names qualitative research social change australian communities forum happy holidays visualisation eliane miles divorce generations Aussie dreams thrive resilience princess charlotte school satisfaction organisations brand experience Retail Vocational education #censusfail cost tableau research on coffee cost of living storytelling socialising Canberra baby entertainment ferry public speaker mccrindle group wolloomooloo post rationalism owning a home shbc housing growth Northern Beaches Christian School statistics faux-cilise jobs social analysis Education Future Forum marriages social researchers local communities crime optimistic 2013 mythbusting communications shopping public speaking media social commentator Australian community trends TED Australia street year 12 moderators guide poor define earnings national crime rates 24,000,000 mover and shaker