Millennials in the Workplace [MEDIA]

Monday, May 30, 2016

Workplaces with swings, cubby houses, and video games might seem to belong more in a childcare centre than an office, but they’re the kind of workspaces being designed by the Millennials of today, with the reasoning that fostering creative energy at work makes for a more productive team.

Mark McCrindle defines Millennials (or ‘Generation Y’) as those born between 1980 and 1994, and hence, those who are coming of age or beginning their careers in the new millennium. Generation Y has a reputation for being the ‘selfie society’, infatuated with themselves, their smartphones, social media, and celebrities. However, their expertise in the harnessing of technology, coupled with an entrepreneurial spirit, could be an explanation for their ascent in the world at a rate faster than any other generation before them.

Millennials seek leadership opportunities, and desire to create jobs for themselves, rather than looking for a job – Generation Y is one that doesn’t need a job for survival and security reasons. Mark McCrindle attributes the Millennials’ changing ways of thinking as what has empowered them to become the ‘entrepreneurs of today’.

See the full story featuring Mark McCrindle below:

Social media and narcissism

Monday, June 22, 2015

It seems there is more armchair diagnosing of narcissism and calling people “narcissists” than ever before and social media is often the trigger of it and takes the blame. Narcissistic Personality Disorder is defined by the symptoms of behaviours of grandiosity and lack of self-awareness, an abnormal need for admiration, and often a lack of empathy toward others. While even a cursory look at one’s social media feed will show posts which seem to promote (and perhaps exaggerate) achievements and certainly the visual aspects of social media are preoccupied with appearance, beauty, status and success. While celebrity news and popular culture has for some time been permeated with these characteristics, this last decade has offered celebrity in the suburbs where everyone on YouTube can “broadcast yourself”, personal websites and blogs are de jure, and to exist without social media is seemingly to not exist at all.

Almost two and a half millennia ago Socrates wrote that “to do is to be” while now it seems that “to tweet is to be”. Such is the popularity of such communication platforms, if social media sites were countries, Facebook would be the world’s largest country with more active accounts than there are people in China. Twitter would rank 4th with twice the “population” of the USA and Instagram would round out the Top 10. While the speed of adoption of these communication platforms has been unprecedented- all of this occurring in less than a decade, the reasons for the take-up are varied. Certainly much social media activity is push-communication, with users wanting to publicise their latest activities and status, for many social media use is a genuine attempt to connect, to engage and to listen. However our latest research shows this latter group comprises just 1 in 5 social media users: the contributors who participate via social media as in any community- to share and participate, speak and listen, connect and contribute. Such are these times that the larger proportion of social media users- almost 4 in 5 are consumers, who largely use social media as an update channel to see what others are up to, and when posting something themselves, it is more broadcast and generic than personal and connective.

Most behavioural experts agree that narcissism is a condition not of biology but society- it is the social context not the genetic factors that are causal. In a world of always-connected, app-ready, mobile device saturated living, where every phone is a camera and we are ever just a few clicks away from posting our next contribution it is clear that social media has created an environment conducive to the growth of narcissism. However the apparent rise of narcissism may be more a factor of social media highlighting its existence and narcissistic-type behaviours rather than of itself creating more narcissism. Indeed some of the negative press social media receives is unwarranted. Selfies are given as the ultimate sign of narcissistic times, and combined with today’s must-have item- the selfie stick, an indicator of self-obsession. However most selfies are more “groupies” – not photos of oneself by oneself, but of a group and sent to other friends. Many (though not all) selfies are more about sharing a life journey rather than an unashamed exercise in self-promotion. So too the “status update”, the Instagram account and the personal blog: while such musing and sharing in our grandparents era was kept to a personal journal or limited to a family photo album, the current approach is definitely more public but most of it is a long way from fitting the pure definition of narcissistic grandiosity and an overwhelming need for admiration. In fact the Australian characteristics of keeping things “fair dinkum” and “not blowing your own trumpet” are still part of the local approach. The tall poppy syndrome remains a powerful social norm to ensure that no one gets “too big for his boots” or is “putting on airs”. The Australian values of community mindedness and looking out for each other ensure that empathy remains strong and narcissism is kept at bay- even this great screen age.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


sydney hills house price 2017 online shopping New Zealand internship future proofing year 12 change village geomapping publication culturally diverse Merry Christmas sydney speaker medicine celebration forum Vocational education Western Australia mccrindle tea housing market teaching Gen Y proactive presentation learning McCrindle Speakers cartodb weather life aged care Australian communities relevant 2016 census results Australia Day Education Future Forum cost teach eliane miles product Northern beaches Event ethnography trends of 2016 home owner in depth interviews paying to work teleworking population growth communicate menai events 2015 rule keeper townhouses entrepreneurs of today January 26th trades Christmas presents financial independence hills shire small business Mark McCrindle moderators guide Northern Territory sydney event work workplace neutral bay trends analyst wellbeing generation Z cold Crime Rates plans VET sector Queensland: QLD social change education research business index February 16 focus group school charity mortgage environmental scanning social research youth unemployment Generation Y shopping coffee Research Executive women litter generational trends dessert engagement urban taskforce faux-cilise Charlotte father's day mobile tv suburban living world youth day wedding high density apartments transport skills state online 1994 communities list internships resource owning a home growth Work place clothing poor tuesday children retirement click earnings facts Real Estate research services Bathburst wealth and income distribution australians staying home more research data local australian social research community engagement shbc Financial Planning Association of Australia learner healthy future weekly earnings Social Trend slideshare 40 million faith data visualisation cultural diversity Financial Planning Week world IT Specialists sydney metro educhat ABS etiquette divorce millenials holiday baby Queensland acf15 TAS forecast group session sun darwin workshop domestic story staff futurist Wodonga brands deloitte lalor park blaxland social shifts learning styles brand forecasting storytelling area woolworths family households society trends volunteers investor social enquiry conference resilience statistics politics Aussie media balance entertainment business performance group urban living infographic home teacher trend collaboration families belief quote royal family shopper's pick 23 million church millionth home ownership marketing growing population government real 2012 selfie baby name commute public speaker winter blues organisational culture results child care ultimo consumerism optus economic perth baby boom toys grave decision pharmacy leader renting financial dreams sydneycity tertiary education technology identity emerging trends community news school satisfaction school students living Australians trends princess charlotte tips James Ward NSW insight tea investing friends urban New Zeland suburb property price victoria the average aussie city keynote speaker ipswich census 2016 EFF SMSF vegetarian census results house Andrew Duffin Myth Res Vis couple in the media holidays emerging generations moreton bay Generation X social researchers innovative wealth distribution financial 2013 customer Australian Families wages new office research report debate rising house prices housing affordability budget conference speaker apartment affordable workforce mccrindle in the media annual income property baby name predictions social trends monarchy award winner demographic trends English household social issues huffington post local communities 2016 easy rider young people ashley mckenzie demographics young australians ACF cloudy days generation alpha ACT speakers career university ACF 2016 The ABC of XYZ visualisation Caregiver experience social life builders System's Architect potts point environment water research pack rent survey design careers greatness know the times population office space 2016 census 24 million conference presentation mythbusting CBD omnibus Australian Communities Trends future of education bureau Financial Planning Association Valentine’s Day aged care puzzle gender seasons dreaming work mates Hornsby Shire Council australia spend wolloomooloo financial future non profit Deaths states buildings spirituality FOMO winter demographer travelling ferry goal Hills Shire Council Births typical australian Australian Census engage daily telegraph meetings jobs income supply and demand baby names rain vegemite thought leadership PSI Scouts Macquarie University going out tattoos sydneysiders hello fresh waverton parents 24,000,000 gen alpha cost of living study students increasing densification logan Australian demographics The Daily Edition travel high density middle class friendship mover and shaker Kirsten Brewer personal growth motivate Wagga Wagga business analysis changing face of sydney sunny days infographic wall work-life market research Australian schools Australian Home royal influence norwest personalities repayments alpha Sydney Hills Business Chamber housing trends SA ease of travel Engineering Manager religion house price rise Geoff Brailey media release case study breakfast divorce rate panel education define marriages 2014 summer pyrmont culture cancelling plans responsive debt schools earn researcher 10 years the australian dream royal Tuesday Trends ashley fell collaborative NBRS Architecture train follow HSC Tuesday Trend sunburnt country professional development high density living commuters baby names australia report salary professional services house prices census fail entrepreneur mythbusters millennials fresh poker master education sector gen z unaffordable cooking average aussie VIC Northern Beaches sports social researcher public speaking priorities 2020 SMART public holiday Australia Day 2017 jobs of the future Australian Trends Tasmania South Australia overcast 1980 population milestone urban living index capital city Netflix recap earning stats office authenticity social lives hobart finance equip faux-cilising socialites long weekend educated curiosity qualitative research insights research visualisation employment Kiwi future proof wealth and income office opening Australian Population economy the hills shire Real Estate Institute of Victoria new york times training trend tuesday generations anzac easter suburbs social media entrepreneurial Northern Beaches Christian School ageing baby boomers brisbane Christmas lunch cancelling event kate middleton aussie culture NEETs social analysis Population Clock unemployment JOMO nfp 1968 sector wide study names dare to dream employers goals REIV Conference optus my business awards meals social commentator tableau mining boom Wellington the changing face of contiki Adelaide mentor rich professional speaker Aussies financial fears future optimistic keynote presentations megatrends communication education future thrive mccrindle research land of the middle class global generations google for education teachers student men crime crows nest education future report food trends of 2017 royal baby generation eliane twentyseventeen rental stress leadership year 7 gold coast mccrindle demographic transformations shifts safe national crime rates mother's day emerging technologies google interactive dream hopes marriage video research future of work not for profit media commentary VET the hills demographic media activity global financial crisis pharmacies daily commute Sydney keynote speaker grandparents university degree NT networking Skilling future-proof australian communities forum brand experience learn Australian Bureau of Statistics schools students global baby name trends Canberra Love Word Up christmas population map report professional Christchurch visual outsourcing staying in FPA event post rationalism New South Wales Do It Yourself survey social graphs socialising Royals car relational christianity 1975 low density community event rise of local language conferences australian communities trends report "know the times" energy NBRS data faux-ciliser national wealth sentiments not-for-profit parenting Channel 7 affordability innovation cars social impact national private wealth bus offenders Christmas season Melbourne data analyst social commentary intern DESTEL DIY GPO internet happiness wage fears communications investment sector wide high school ageing population WA Sydney cash Channel Seven marrickville sustainable capital cities Australian Dream christian baby names report criminal Duchess of Cambridge prince george housing growth program bondi Gen X hornsby Assistant Store Manager consumer mateship property market workplace culture narcissism Territory manly youth residents award digital participants snapshot leadership workshop wealth newspaper focus groups challenge society World Water Day sector REIV National Conference lifestyle TDE #censusfail census organisations cancel plans ideas housing renter of the future stay home