Vocational Education and Training: Myths, realities and the future of skills in Australia

Monday, May 22, 2017

Over the past few months it has been our delight to have worked with Skilling Australia Foundation to research, write and design a ground-breaking report on vocational education in Australia.

This report, released today, gives an overview of the trends currently impacting the Australian workforce and outlines responses that will help futureproof the local economy amidst these global megatrends.

The transition of the workforce from the currently dominant Baby Boomers and Generation X to Generations Y and Z will require different and more diverse solutions to previous intergenerational transfers. As this report points out, the need to be innovative, collaborative and responsive require more emphasis on vocational education and training (VET) in addition to our well regarded higher education sector. In a multi- career era, it is upskilling and retraining that will create a nimble and relevant workforce. In this technologically transformative society, today’s new workers will have to be lifelong learners, with hands-on skills not just academic qualifications, and a focus on productivity not just theory. In these economically fluctuating times, tertiary education will increasingly be required to deliver a return on investment, direct employment outcomes and strong career earning. In all of these areas it is the VET sector that offers compelling solutions to these emerging needs.

This report clearly shows the key role of the VET sector in these transformed times. It also highlights the need to prioritise, promote and position the sector to respond competently to the current needs and opportunities of the Australian economy.

The VET sector is more than just a partner in equipping the emerging workforce, it is the first foundational rung in Australia’s future economic prosperity.

For more information or to access the report, visit Skilling Australia Foundation here.

RECENT MEDIA COVERAGE


External Trends Impacting the NFP Sector in 2017

Wednesday, February 22, 2017

The year 2017 has begun in an environment of perplexed global sentiment. From Brexit to the election of President Trump, the last 9 months have been far from a smooth ride on the world stage, showing a trend towards growing isolationism and increasing uncertainty.

At the national level, for most advanced economies, this uncertainty has bred an increase in nationalism, and a move away from globalisation. In Australia, our response – in part fuelled by our strong work ethic and historic undercurrent – makes us all just want to ‘get on with it’ and get the job done.

For the not for profit sector, this means working hard at strategic initiatives, managing external risk, and taking bold initiatives to engage donors. Our conversations with the NFP sector at this time of year often involves developing strategic brand tracking to measure public engagement, or testing specific brand assets to develop powerful advertising campaigns.

Yet, before delving into the tools of marketing and communications, it is critical that NFPs grasp the trends and undercurrents taking place in the external environment, particularly those that impact donor giving. Here are three trends we feel are critical for the NFP sector to grapple with in 2017:

1. Charity saturation and the need for brand differentiation

According to JBWere’s Cause Report (2016), Australia has 56,894 NFP organisation, one NFP for every 422 individuals. The number of not for profit organisations has doubled every 20 years over the last 60 years – and despite cancelling and closure of some charities by the ACNC, there are still around 10 new charities established every business day.

2. Overall decline in public giving necessitating new fundraising initiatives

Charitable giving has been lower in Australia in 2016 than in years prior. The NAB Charitable Giving Index indicates that national giving is down, by a decrease of 0.3% growth in the 12 months leading up to Aug 2016. This compares to 5.1% growth a year earlier. While there has been resilience in the Australian economy during this time, consumers are more cautious than before, reflected by these figures.

3. Younger generations giving less and seeking experiential engagement

60% of Australian donors agree that charities will face a more difficult future as younger generations don’t seem to volunteer in an ongoing way or give as much as the generations before them (McCrindle Australian Communities Trends Report, 2016). NAB data shows that those aged 15 to 24 give just $135 on average, annually, to charities, compared to those over 65 who give $452 on average.

BEHIND THE TRENDS

A number of these trends are explained by a rise in the cost of living across Australia. Take Sydney housing as a case example of the growing cost of living pressures. In 1975, Sydney house prices were just 5x average annual earnings. By 1995 they had risen to 6x average annual earnings, but today – when taking the average annual salary of $80,000 per year and the median house price of well over $1 million – the average house price is 13x the cost of an average annual full-time salary.

Australian donors are finding it more difficult to give, and to give regularly. As the traditional, dependable, regular donor shrinks as a proportion of all donors, new types of donors are emerging –brand responders and opportunity givers.

ENGAGING AD-HOC DONORS


Brand responders and opportunity givers donate sporadically, in an ad-hoc way. These types of donors are still more likely to give to a single charity or cause than to multiple causes, and have a strong preference for a particularly cause or charity.

Through speaking with more than a dozen NFP experts, 54 donors face to face, and surveying 1,500 Australians, we have identified four key next steps for the charitable sector to take into account in 2017:

1. Develop Multi-Tiered Levels of Engagement

Donors want to be involved with charities, but on their own terms. Rather than fixed contracts, they desire flexible giving and varied involvement. The demand for personalisation is growing as donors expect charity engagement suited to their age and life stage.

2. Build Communities for Social Impact

Australian donors desire to be part of a community of activists that bring about social change. They want to be involved in something bigger than themselves, knowing that together they can make a difference. This is not just ‘clicktivism’, which is seen merely as a form of virtue signalling through web-based activist organisations. Globally, networks like Avaaz.org and Change.org have created opportunities for real-life engagement of social issues, facilitated first through online platforms.

3. Communicate Results in Real-Time

Donors want real-time results and transparent reporting of admin costs. Platforms such as GiveDirectly.org now enable donors to give directly to an individual living in extreme poverty via mobile giving. KIVA, a lending platform facilitating crowd-sourced micro loans across the globe, displays the giving of loans in real-time via an interactive world map. When donors have this type of visibility, trust and engagement follow.

4. Create Fun and Engaging Experiences

The donor of the future is looking for participation and memories created through experiences. Nearly half (46%) of 18-29 year-old Australian donors have volunteered for a charity (compared to 31% of 30+ donors), and they are looking to do so in new, fresh ways. This is not just contained to events and a physical presence at sporting events or music festivals. Many young donors (1 in 4 of those aged 18-29, compared to just 11% of 30+ year-old donors) prefer the creative challenge of conducting their own fundraising events, providing them with the opportunity to harness their unique gifts and talents for a great cause.

-Eliane Miles

FOR MORE INFORMATION

For more information on Australian Donors, see the Australian Communities Trends Report Infographic.

Connect with us if you would like more information on environmental scanning for strategic forecasting.

ABOUT ELIANE MILES

Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle. As a data analyst she understands the power of big data to inform strategic direction. Managing research across multiple sectors and locations, she is well positioned to understand the mega trends transforming the workplace, household and consumer landscapes. Her expertise is in telling the story embedded in the data and communicating the insights in visual and practical ways. Download Eliane's professional speaking pack here.

To inquire about Eliane presenting at your next event, please feel free to get in touch.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

Australian Census social life faith data visualisation happiness world youth day Northern Territory sentiments community summer australian social research Tuesday Trends social researchers meals Australian demographics The ABC of XYZ marrickville population contiki Aussies Caregiver shbc world relational lalor park ipswich mccrindle census results christianity demographic transformations non profit trends analyst FPA personal growth South Australia study business performance optimistic names christmas students Australian communities social commentary environment Sydney Hills Business Chamber wolloomooloo retirement teleworking publication university future proof conference speaker organisational culture rental stress baby name 24 million social lives not for profit skills teachers investor Wellington Melbourne VET sector trends of 2017 brand experience 2016 Word Up Res Vis consumer TDE qualitative research research tableau education sector long weekend breakfast moderators guide product cartodb lifestyle mover and shaker schools students resource staying in eliane miles small business social researcher global financial crisis australian communities trends report ethnography meetings millenials family aussie culture baby names report royal family social shifts sydney event "know the times" criminal holiday parenting social impact business index 2014 facts teacher networking jobs Engineering Manager Real Estate February 16 cultural diversity living cancelling plans earn proactive 23 million learner innovation city stay home events manly millionth online grandparents Duchess of Cambridge Australia Day shopping internet Vocational education the hills shire English suburb leader dessert mythbusters Territory church office opening states ideas 2020 dream Valentine’s Day princess charlotte entertainment Canberra poker master technology employment earnings income sydney metro social change national wealth gen z WA Australian Communities Trends toys daily commute System's Architect wealth staff optus my business awards experience fears high density apartments rising house prices travelling kate middleton population growth change spend millennials mateship australian communities forum greatness overcast stats belief learning styles cash educated teaching speakers trades winter blues bus generational trends weekly earnings perth brand curiosity Work place cost of living education future Gen Y household parents SMSF 1968 optus Skilling sydneycity quote in depth interviews statistics thrive resilience bureau potts point ageing population Mark McCrindle New South Wales group aged care puzzle narcissism collaborative 1994 mccrindle research wedding REIV Conference holidays vegetarian PSI future Northern Beaches property price housing trends debt suburbs professional services winter dare to dream village JOMO population milestone Gen X ACT friendship training wealth and income distribution grave decision earning mobile seasons school students marketing new office mortgage slideshare royal Australian Families financial fears sunburnt country divorce interactive vegemite internships World Water Day goal waverton christian public holiday cloudy days Wodonga New Zealand Queensland ferry Hills Shire Council urban monarchy communication mentor divorce rate unemployment easter builders data emerging technologies customer Education Future Forum crows nest baby name predictions SA finance generation Z Kiwi politics panel women demographer 1975 acf15 Western Australia hobart repayments Macquarie University goals results train Myth social trends children coffee Tuesday Trend mythbusting mother's day group session career responsive NBRS Architecture transport high density living Australians Australian Home program Crime Rates plans data analyst GPO global generations Channel Seven hopes fresh ashley fell healthy future future of education ACF environmental scanning Adelaide visualisation identity tea snapshot FOMO in the media entrepreneurs of today analysis megatrends google employers consumerism culture Aussie aged care challenge financial future house price Wagga Wagga pharmacy anzac capital cities the average aussie supply and demand mccrindle tea emerging trends insight sustainable 1980 weather work-life entrepreneurial father's day year 7 graphs 2016 census workforce conference presentation 2015 Financial Planning Association australians staying home more define collaboration Tasmania baby New Zeland education future report communities visual authenticity average aussie balance national private wealth socialising urban living index townhouses budget economic Northern Beaches Christian School internship moreton bay future of work media activity Sydney keynote speaker award winner sunny days Northern beaches Event focus groups education research australia pharmacies sports media commentary conferences affordable suburban living geomapping presentation recap trend tuesday celebration new york times learning sun Births media spirituality rise of local woolworths year 12 leadership workshop Social Trend social issues NBRS education #censusfail intern salary research pack Generation X ultimo area house local communities census insights shifts student tips culturally diverse blaxland business apartment professional survey design demographic men social media Assistant Store Manager twentyseventeen paying to work rent organisations tertiary education cooking 2013 mining boom households food annual income buildings socialites workplace culture engage tv charity car Andrew Duffin population map Queensland: QLD sydney speaker Population Clock energy video housing affordability debate hello fresh house price rise James Ward prince george rule keeper Australian Bureau of Statistics careers economy etiquette market research Bathburst urban living high density cancelling event 10 years workshop families Do It Yourself litter communicate focus group motivate report The Daily Edition wages commute capital city CBD forecast workplace dreaming Christmas presents cancel plans census fail Love Christmas season case study award investing youth unemployment Hornsby Shire Council research data ageing growing population social enquiry tuesday baby name trends 2012 40 million Merry Christmas social research event royal influence SMART Australian Dream VIC affordability 2016 census results rain Netflix teach hills shire wellbeing hornsby gold coast NEETs child care Scouts thought leadership crime financial independence baby boom Australian schools infographic online shopping future proofing Financial Planning Week young people real professional development investment daily telegraph community engagement community event volunteers list offenders sydney hills gen alpha public speaking selfie ease of travel office space Royals young australians changing face of sydney generations school satisfaction typical australian the hills property rich storytelling the australian dream keynote NT nfp huffington post safe increasing densification DESTEL water January 26th EFF global victoria house prices cold menai omnibus Australian Population faux-cilise know the times housing market future-proof financial darwin communications eliane trends of 2016 equip researcher outsourcing low density priorities Australia Day 2017 mccrindle in the media land of the middle class leadership religion gender media release ABS news property market 24,000,000 McCrindle Speakers wealth distribution census 2016 royal baby marriage sydneysiders housing growth poor faux-cilising jobs of the future Channel 7 demographic trends Deaths cars educhat TAS pyrmont digital renter of the future norwest Charlotte not-for-profit trend survey Generation Y social Geoff Brailey faux-ciliser newspaper medicine generation home ownership language sector wide study google for education youth baby names australia report research services brands brisbane IT Specialists forum Financial Planning Association of Australia Australian Trends unaffordable deloitte wealth and income REIV National Conference office presentations growth life sector engagement Christmas lunch participants friends school neutral bay personalities learn sector wide urban taskforce VET national crime rates HSC clothing infographic wall shopper's pick conference commuters tattoos owning a home easy rider university degree DIY society trends renting ACF 2016 professional speaker government demographics home forecasting Christchurch financial dreams social commentator work mates public speaker innovative Kirsten Brewer baby boomers entrepreneur the changing face of marriages generation alpha work Research Executive domestic relevant bondi logan research report wage cost baby names trends futurist couple alpha Real Estate Institute of Victoria social analysis click story schools keynote speaker follow local Sydney housing going out 2017 post rationalism travel NSW residents middle class state society ashley mckenzie research visualisation emerging generations home owner high school

Archive