Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

Northern beaches Event manly Queensland: QLD healthy future jobs of the future personalities media sector wide hornsby future of work TAS Sydney crime prince george Melbourne engagement leadership couple nfp high density apartments commute mythbusting ABS growing population optus my business awards social researcher research pack online social life demographic trends study thought leadership rule keeper living HSC goal cooking Kiwi survey design 1968 award Population Clock snapshot online shopping easy rider trend home sydney event demographics EFF wealth distribution transport victoria research Australian schools wellbeing mccrindle in the media energy ageing financial dreams future-proof publication omnibus sun coffee gen alpha internet work-life going out Christmas presents baby boomers food entrepreneurial government winter rental stress brisbane Financial Planning Association of Australia global financial crisis economic affordability Gen Y investment social impact cultural diversity supply and demand teachers narcissism poor January 26th 23 million statistics learn seasons cars annual income high density moderators guide office housing growth Australian Census learning styles Financial Planning Week public holiday aged care Merry Christmas FOMO household Australian Home cancelling event renter of the future Wagga Wagga Australians staff Sydney keynote speaker population milestone survey data visualisation intern Queensland NSW wealth skills quote housing affordability fears Education Future Forum volunteers community employment world sector mythbusters The Daily Edition students anzac tableau wealth and income distribution language ultimo 2016 change Canberra university degree mining boom CBD fresh rain low density norwest culture public speaking capital city baby name long weekend Myth income population growth summer 2015 focus group news tuesday business index social analysis marrickville shbc Love family community engagement property market Australian communities Deaths school satisfaction insights celebration emerging trends 2017 social enquiry February 16 repayments professional development litter outsourcing home owner neutral bay future proof challenge millenials crows nest video Generation Y office opening Bathburst ACF Tuesday Trend education research optus rent retirement mccrindle year 7 Tasmania South Australia presentations home ownership average aussie facts baby name predictions house price Northern Beaches Christian School faux-cilise social suburbs city teleworking data education future New South Wales interactive storytelling workplace mentor sydneycity rich Australian Communities Trends 2012 urban Engineering Manager earning System's Architect media activity workplace culture qualitative research affordable high density living trends social media Wodonga future of education relational ashley fell debate consumerism emerging generations darwin investing paying to work schools students cartodb optimistic wedding keynote sydneysiders village aussie culture organisational culture 24 million Social Trend marriage know the times goals school students apartment meals royal family social commentator Crime Rates infographic logan pharmacy house price rise families selfie work mates Res Vis school households emerging technologies 1980 hobart water market research Aussies hello fresh weekly earnings Western Australia learner pyrmont rise of local offenders real states finance Australian demographics community event sentiments in depth interviews investor global generations educated Assistant Store Manager New Zealand divorce budget Research Executive click cold criminal names blaxland suburb hills shire Christchurch friendship Netflix entrepreneurs of today Charlotte jobs 24,000,000 the changing face of buildings national crime rates cancel plans alpha equip society social lives renting Australian Dream tips product collaboration new office mccrindle research report infographic wall Northern Territory lifestyle recap student charity urban taskforce shifts World Water Day group session careers research services business ethnography consumer perth trends of 2017 sunny days marriages workshop entertainment moreton bay gender visualisation conference presentation conferences tattoos generation alpha 10 years dream SMSF cost of living SA generational trends overcast future proofing young australians brands Northern Beaches housing market researcher wolloomooloo financial google for education millionth faux-cilising Aussie Valentine’s Day teaching grandparents program sports royal influence media commentary sydney speaker participants royal baby NEETs 1994 greatness tea youth unemployment not-for-profit balance increasing densification area baby name trends forecasting men case study women Hornsby Shire Council PSI poker master office space daily telegraph demographer engage australian communities forum financial future social researchers typical australian australians staying home more McCrindle Speakers forum cloudy days millennials hopes trends of 2016 kate middleton socialising generations winter blues land of the middle class leadership workshop waverton dessert mother's day youth ideas "know the times" safe deloitte define young people baby tv google customer earn middle class Births workforce Australian Bureau of Statistics conference speaker Royals Geoff Brailey professional trend tuesday DIY housing trends child care resilience bondi communications learning curiosity work Christmas season life property price local demographic transformations Duchess of Cambridge cancelling plans authenticity lalor park futurist mateship teach high school panel property faux-ciliser collaborative New Zeland not for profit plans English housing urban living national private wealth divorce rate etiquette church toys baby boom education future report communicate speakers Do It Yourself eliane miles education graphs children daily commute motivate national wealth 2013 leader vegetarian the australian dream rising house prices entrepreneur mobile GPO eliane ACF 2016 state Generation X global career educhat gold coast innovative education sector innovation Mark McCrindle aged care puzzle socialites VIC responsive personal growth cash Australia Day cost communication communities sustainable 2020 unemployment ashley mckenzie urban living index Wellington presentation year 12 dare to dream australia future focus groups 1975 medicine Kirsten Brewer stats Australian Families environmental scanning easter Adelaide ipswich FPA non profit new york times society trends events small business parenting mover and shaker analysis mccrindle tea happiness brand results clothing townhouses Channel 7 baby names capital cities domestic follow wealth and income friends builders earnings spend potts point technology Financial Planning Association huffington post 40 million event experience weather NT politics social trends ACT megatrends trends analyst thrive schools sunburnt country christianity Territory father's day australian social research population map gen z generation Z conference population group visual holidays keynote speaker The ABC of XYZ relevant organisations parents insight resource list Gen X brand experience house prices Christmas lunch post rationalism geomapping in the media Caregiver australian communities trends report REIV National Conference Word Up bureau residents marketing economy IT Specialists professional speaker Channel Seven networking research data tertiary education debt university WA Australia Day 2017 social commentary media release twentyseventeen generation sector wide study religion Scouts monarchy world youth day social shifts meetings census proactive social research environment house christmas priorities slideshare local communities stay home holiday teacher internship digital royal 2014 mortgage unaffordable demographic training Australian Trends Real Estate wage ageing population staying in financial independence acf15 vegemite growth newspaper research visualisation social change menai suburban living employers salary shopper's pick pharmacies forecast JOMO Real Estate Institute of Victoria shopping princess charlotte owning a home internships DESTEL wages woolworths dreaming identity Tuesday Trends ease of travel data analyst TDE REIV Conference

Archive