The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


sun future proof 24,000,000 non profit ageing population census fail politics omnibus property market 2017 mythbusting royal staying in stay home HSC 40 million owning a home small business business performance supply and demand family generation alpha sunburnt country etiquette emerging trends demographics gender spend dreaming brisbane media commentary vegetarian intern 2016 census results responsive New Zealand February 16 budget REIV National Conference growth data analyst Aussie meetings baby name social issues in depth interviews newspaper customer menai school financial fears future of shopping mateship renting identity Adelaide 10 years Research Director increasing densification sydney hills christianity land of the middle class events food SRE research data population volunteers 2016 census conference presentation national crime rates Tuesday Trends VIC overcast debt Vocational education travelling capital city names story researcher media NSW social snapshot sydney metro research services Royals house IT Specialists entertainment emerging technologies faux-ciliser belief motivate society trends area crime sector wide study crows nest Assistant Store Manager Sydney average Australian schools students World Water Day NEETs GPO The Daily Edition criminal royal family Northern Territory trends christian authenticity workforce micro apartments list state futurist public holiday ultimo community event New South Wales leader panel life friendship water real Australians optus sustainable Aussies global financial crisis Channel 7 1980 coffee survey Australia street wealth and income distribution jobs Melbourne wealth and income earn eliane Bathburst award keynote speaker charity personalities states paying to work post rationalism Netflix baby boomers personal growth the great screenage wolloomooloo Charlotte SMSF shbc infographics educhat socialising mccrindle tea click learn communicate follow lalor park leadership workshop princess charlotte divorce rate faith Macquarie University shifts rain tertiary education brands Financial Planning Association 2013 twentyseventeen Sydney Hills Business Chamber retirement outsourcing changing face of sydney speakers cold parenting high density living economic CBD hills shire office PSI Births digital households financial blaxland sydneycity baby name trends annual income sports plans visualisation capital cities pharmacy finance Sydney keynote speaker Queensland: QLD rule keeper neutral bay housing growth moderators guide shopping employers norwest holidays generations poor slideshare the australian dream professional public speaker repayments young australians manly shopping centre lifestyle teachers suburban living office space New Zeland Merry Christmas employment demographic trends train contiki vegemite Geoff Brailey local community public speaking social lives prince george earnings financial dreams Queensland schools year 7 optus my business awards economy Wodonga children buildings Deaths educated not for profit household award winner unemployment collaboration career education future report the hills conference social researcher infographic wall the changing face of long weekend social enquiry google for education school students geomapping Word Up graphs suburb gen alpha Australian demographics millennials narcissism women trend tuesday Canberra SA couple marrickville cultural diversity results marriages keynote easy rider Real Estate Institute of Victoria know the times Duchess of Cambridge eliane miles NT event work mates CPI online shopping Australian Population skills Kiwi rent tips middle class urban living social impact challenge insight anzac church Social Trend logan wedding 2014 data car Work place workplace demographic leadership spirituality program government teacher baby culturally diverse conferences faux-cilising renter of the future Financial Planning Week ethnography students sunny days google Hornsby Shire Council darwin presentation social life cash wage the hills shire potts point affordable relevant ashley mckenzie Northern Beaches Christian School Christmas presents Mark McCrindle business VET offenders weekly earnings interactive ashley fell future proofing future of education ACF 2016 professional presenters demographic transformations kate middleton professional speaker technology online generation Z commute sydney speaker Christmas lunch world youth day apartments social commentator forecast home owner rise of local alpha mining boom friends research pack workshop rich parents #censusfail Myth market research networking staff ageing selfie salary wealth distribution demographer System's Architect holiday growing population winter blues "know the times" organisations optimistic Engineering Manager population growth Kirsten Brewer millionth Australian Families NBRS culture Population Clock hello fresh environment aged care puzzle millenials australian communities forum education sector cooking wealth global generations clothing residents medicine EFF child care safe pyrmont sydneysider 23 million Wellington happiness publication suburbs teleworking FPA sector wide global australia TDE social research consumerism Tuesday Trend housing hills jobs of the future balance families commuters gen z low density earning nfp property cancel plans faux-cilise focus groups greatness moreton bay youth monarchy product 1994 typical australian Australian communities VET sector English FOMO Western Australia JOMO 1968 sydney event news brand breakfast engage shopper's pick video brand experience data visualisation engagement communication woolworths meals urban taskforce impact WA marketing professional services sector ease of travel rental stress new office house price rise internships professional development Hills Shire Council innovative learning styles entrepreneurial winter sydneysiders showreel investing social commentary resilience mccrindle in the media social change men local communities australians staying home more weather entrepreneurs of today Australian Bureau of Statistics Real Estate healthy future storytelling trends analyst huffington post James Ward communities litter trades income mover and shaker research cost of living future of work daily commute seasons population map dare to dream Scouts Valentine’s Day participants education research Andrew Duffin group January 26th home poker master mortgage house prices forecasting mentor royal baby summer community tea townhouses fresh bureau builders mccrindle research social trends future-proof new york times goals house price Education Future Forum teaching 2015 community engagement ABS baby names school satisfaction goal report sentiments aged care cica housing affordability high school Skilling infographic resource pharmacies urban purpose Australian Dream energy bus aussie culture not-for-profit investor speakers pack social researchers young people socialites 1975 university Generation X ACT The ABC of XYZ social shifts australian social research Generation Y TAS religion trend village group session environmental scanning research report DIY trends of 2016 ideas organisational culture define high density australian communities trends report education transport Australian Trends Northern Beaches baby names australia report Gen Y presentations grandparents Australian Communities Trends stats perth apartment city Australian schools curiosity Financial Planning Association of Australia facts consumer financial independence housing market tattoos Christchurch toys equip 2020 Caregiver business index dessert waverton South Australia Territory micro housing trends celebration debate change ferry social media world internet trends of 2017 experience priorities Wagga Wagga going out marriage census data education future training youth unemployment insights in the media relational megatrends census 2016 divorce population milestone tuesday study acf15 national wealth innovation thrive hopes qualitative research cars learner cloudy days visual deloitte Tasmania wellbeing 2012 careers analysis university degree average sydneysider tv baby boom hornsby Love financial future Do It Yourself cultural diveristy living demography forum DESTEL high density apartments McCrindle Speakers fears workplace culture Research Executive investment REIV Conference Christmas season wages thought leadership Channel Seven proactive survey design media activity future Gen X SMART 24 million internship cancelling plans cost conference speaker Australian Home bondi Australian Census Northern beaches Event easter mother's day dream unaffordable christmas quote work-life royal influence recap census collaborative teach entrepreneur national private wealth language Australia Day tableau hobart generation daily telegraph property price average aussie rising house prices emerging generations father's day ipswich mobile travel victoria statistics baby name predictions gold coast ACF NBRS Architecture screenage society 2016 learning Crime Rates case study the average aussie mccrindle speaker Australia Day 2017 baby names report local affordability focus group year 12 domestic research visualisation generational trends cancelling event mythbusters cartodb work grave decision census results office opening student home ownership social analysis media release communications urban living index Res Vis