The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


IT Specialists equip personal growth menai house prices education sector change analysis darwin collaboration future proof Tuesday Trends trends analyst Financial Planning Association of Australia state shopper's pick authenticity System's Architect vegetarian tattoos census 2016 screenage housing Queensland: QLD speaker dreams retirement hello fresh school satisfaction ipswich safe optus my business awards mining boom stay home hopes parenting interactive generation volunteers Northern Territory urban living index not for profit Kiwi social change criminal communications TED talk South Australia sydneysiders new office trend brisbane careers mobile tips ashley mckenzie going out marriage language 24 million selfie newspaper baby names religion blaxland business 1980 McCrindle Speakers father's day group high density sun cash ABS commuters demographic generation Z Kirsten Brewer charities renting church demographic transformations wage domestic schools students paying to work presentations year 7 social commentator 1968 twentyseventeen social shifts trades Sydney financial planning generational trends overcast Financial Planning Association presentation The ABC of XYZ online unemployment REIV National Conference online shopping snapshot students communicate fears report census results research services Australian demographics changing face of sydney culturally diverse city offenders school students teachers mccrindle tea Population Clock define sydney event employment ideas year 12 google professional presenters relevant VIC global generations emerging trends forecast national crime rates Canberra live the dream motivate Geoff Brailey wealth and income Love investing education future report national wealth aged care puzzle conference speaker ageing social trends christmas balance ageing population Australian schools renter of the future VET sector challenge victoria financial Real Estate Institute of Victoria cars know the times infographics communities media wealth distribution increasing densification CBD workforce case study Bathburst property prince george slideshare news growth toys "know the times" leadership workshop anzac in the media cultural diveristy tuesday school work mates PSI goals Northern Beaches Christian School home owner quote daily telegraph christianity Western Australia local community community easter gig economy insight women daily commute debt Royals woolworths 23 million waverton train couple Macquarie University Education Future Forum Aussie engagement Duchess of Cambridge coffee visualisation ethnography 2012 FOMO faith trend tuesday NEETs 2015 James Ward January 26th NFP event the great screenage Research Executive faux-ciliser australian communities forum workplace community engagement sentiments tertiary education NBRS breakfast google for education keynote investment community event ferry student 1994 2017 australia university divorce land of the middle class kate middleton tea winter blues royal baby youth office opening energy royal family Australians census ACF 2016 australian community trends report millionth house mythbusting ease of travel financial fears generation alpha optus Valentine’s Day Assistant Store Manager economy eliane miles media commentary teleworking SMART trends of 2017 cooking millenials 24,000,000 sector survey acf15 demographer personalities collaborative etiquette child care digital HSC care support Australian Home Andrew Duffin New Zeland sydney metro resilience socialising consumerism population growth cost of living research visualisation brands new york times DESTEL program grandparents baby name predictions princess charlotte identity leader dessert education future Melbourne 10 years cost dreaming shopping centre sydney hills forum cloudy days apartments fresh social researchers norwest NBRS Architecture Vocational education rain global narcissism deloitte social research transport Territory holidays Merry Christmas responsive social researcher 1975 thought leadership the australian dream SA TED social media ashley fell Res Vis stats Christchurch proactive office mccrindle average sydneysider low density medicine townhouses affordable holiday intern nfp innovation conferences potts point shifts geomapping census fail culture follow australian communities trends report storytelling university degree Australian Families faux-cilise average aussie Engineering Manager tv ACF story builders hornsby customer product unaffordable faux-cilising publication Gen X environmental scanning salary Crime Rates WA focus group cold learner showreel data 2014 family litter Australian Census megatrends buildings average Australian contiki Births divorce rate future-proof optimistic environment professional services wealth income Caregiver statistics commute local SMSF Christmas season entrepreneur high school mccrindle research perth not-for-profit Australian community trends lalor park housing affordability social men celebration Australian Trends capital cities cultural diversity wedding gen z crows nest public speaking rent suburban living cancelling plans entrepreneurial high density apartments speakers Word Up Aussies rich spend research data generations easy rider organisations financial future baby names australia report growing population huffington post Australia Day internet 2016 census results data analyst society alpha REIV Conference residents hobart monarchy Real Estate VET learning travel moderators guide the hills shire middle class social issues cancel plans innovative wolloomooloo money the changing face of social commentary Northern beaches Event crime socialites Sydney Hills Business Chamber ultimo educhat high density living manly group session Australia street staying in conference presentation Australia Day 2017 list home names education research focus groups The Daily Edition Sydney keynote speaker results property price gig award families Christmas presents infographic wall repayments trends shbc royal belief Tuesday Trend dream conference urban taskforce royal influence christian Northern Beaches winter poor plans workplace culture Australian communities Tasmania spirituality affordability impact life choice workers happiness visual outsourcing schools click population milestone purpose Generation Y sustainable suburb business index earnings baby Wagga Wagga grave decision bureau workshop mover and shaker aged care experience vegemite water future of shopping resource omnibus neutral bay brand work-life meetings educated TDE typical australian relational owning a home world curiosity skills social enquiry mateship hills shire Mark McCrindle career social lives 2020 millennials poker master earn Channel 7 future of work #censusfail participants car professional speaker New South Wales JOMO public holiday event Australian Dream media release volunteering data bondi research pack baby names report households sunny days Myth lifestyle living meals village GPO social impact greatness seasons social analysis office space the hills sydneycity tableau jobs of the future small business marrickville ACF17 Australian Bureau of Statistics recap DIY SRE internships insights financial dreams survey design keynote speaker investor New Zealand Queensland professional development gen alpha Research Director goal infographic in depth interviews friends researcher February 16 employers population map house price rise mortgage Do It Yourself EFF rental stress healthy future NT data visualisation economic baby name trends supply and demand post rationalism area volunteering marketing weekly earnings dare to dream Scouts australian social life capital city bus Charlotte 2013 networking trends of 2016 demographics FPA property market ACF2017 Financial Planning Week Netflix emerging technologies wealth and income distribution research sydneysider baby boomers global financial crisis Australian Population rise of local charity youth unemployment summer learn facts australians staying home more futurist society trends 2016 annual income engage eliane hills leadership World Water Day housing trends forecasting food business performance sector wide study ACT TAS logan australian social research parents housing market baby name organisational culture baby boom budget consumer NSW entrepreneurs of today English teacher sports government training Australian Communities Trends Social Trend CPI panel sydney speaker marriages non profit mentor technology staff research report 40 million young australians micro apartments household real travelling house price media activity brand experience study cartodb events thrive award winner emerging generations the average aussie shopping Wellington home ownership cancelling event pharmacy chairty weather qualitative research Christmas lunch pharmacies Skilling Adelaide census data jobs teach speakers pack children friendship suburbs future proofing rule keeper young people clothing finance gold coast demography Wodonga demographic trends market research Work place education national private wealth Gen Y future mythbusters aussie culture urban living micro politics professional learning styles volunteer wages Hornsby Shire Council pyrmont states debate wellbeing earning population sector wide moreton bay urban Channel Seven communication Hills Shire Council TEDx entertainment world youth day work public speaker local communities financial independence mccrindle in the media rising house prices 2016 census long weekend housing growth gender Generation X mother's day Deaths sunburnt country cica priorities video future of education apartment internship casual teaching graphs