The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


generations christianity Canberra rich housing affordability January 26th demographics area Gen Y eliane miles population milestone debt capital city schools presentation 2013 priorities population map mobile gold coast Financial Planning Association communities children FOMO optus my business awards debate Sydney environmental scanning finance interactive millennials wealth and income distribution seasons WA logan Royals leadership Christmas lunch 2016 Generation X offenders women Australian Families cooking student IT Specialists technology clothing local cost of living online names toys generation alpha energy unaffordable group DESTEL New Zealand Australian Communities Trends repayments sentiments rise of local ashley fell 2020 prince george cost investing young people survey skills easy rider cloudy days personalities publication cash students weather suburban living dreaming neutral bay community event home owner omnibus mythbusting grandparents staying in challenge visualisation global financial crisis divorce rate infographic wall award housing sustainable property market demographic transformations social impact poor PSI entertainment 2014 home slideshare 24,000,000 The ABC of XYZ charity crows nest alpha hello fresh suburbs Wodonga Financial Planning Association of Australia retirement sector wide Christmas presents customer renting sydney speaker JOMO analysis NT low density emerging trends urban father's day victoria etiquette 1994 increasing densification baby faux-ciliser overcast brands media going out investment Northern beaches Event new office motivate conferences conference speaker innovative Australian Census list engage cold property price holiday financial dreams Myth future of work social research rain tuesday quote social analysis Christchurch workshop wealth distribution socialising Education Future Forum generational trends tv Channel 7 mining boom affordable kate middleton family rising house prices equip internships twentyseventeen sector national crime rates research social trends investor Deaths DIY royal baby Population Clock millenials high density selfie thought leadership storytelling program resource thrive community engagement social media Territory pyrmont New Zeland digital buildings sunburnt country trend tuesday Northern Territory social REIV National Conference Charlotte faux-cilising university employers school language cancelling event fresh household earn office space communicate professional development non profit youth unemployment graphs mother's day food learning learn wellbeing acf15 SMSF future-proof mccrindle in the media professional house organisations australian communities forum qualitative research marrickville change education future sydneycity shifts wage Western Australia entrepreneurial Valentine’s Day relevant winter blues supply and demand media commentary property 24 million census paying to work environment employment organisational culture NSW VIC entrepreneur event focus group goal growth professional speaker Australians not for profit 2015 wedding Australian Trends world internet public holiday authenticity ashley mckenzie learning styles collaborative high school Gen X global generations high density apartments salary follow in depth interviews future of education growing population healthy future financial independence REIV Conference jobs church urban living safe Tuesday Trend Kiwi national wealth coffee speakers rent gen alpha earning communications hills shire christmas New South Wales australian communities trends report financial aged care puzzle Aussies economy vegemite training trend sector wide study sydney event 1968 communication outsourcing CBD trends of 2017 market research Tasmania education research sydneysiders Geoff Brailey local communities ageing gen z mccrindle research visual norwest conference presentation couple baby names ageing population cancelling plans mortgage Adelaide infographic participants politics gender rental stress men income SA education sector mccrindle Caregiver mccrindle tea tableau Assistant Store Manager teach TAS Merry Christmas data future proof research visualisation ease of travel real Financial Planning Week religion trends of 2016 daily commute staff experience residents deloitte learner ACT happiness Melbourne urban living index cancel plans engagement tattoos annual income product families goals wages career data analyst cars future home ownership GPO house price rise ABS results Births know the times Australian Bureau of Statistics Northern Beaches Christian School living social commentary lifestyle millionth Scouts population society teacher society trends Generation Y Tuesday Trends Hornsby Shire Council young australians work-life sun EFF research pack 2012 plans nfp teaching google newspaper mover and shaker Australia Day 2017 future proofing house prices Sydney keynote speaker megatrends workforce australians staying home more social commentator ACF baby name predictions friends System's Architect builders aussie culture English domestic mateship Northern Beaches office opening moderators guide population growth dessert poker master Australian demographics government anzac hornsby resilience sunny days criminal data visualisation townhouses public speaking owning a home generation Australian Dream stay home Wellington schools students baby boomers click life lalor park balance Netflix Love pharmacies potts point child care educhat leadership workshop cartodb transport wealth and income land of the middle class geomapping forecasting ACF 2016 jobs of the future Australian Home statistics vegetarian small business crime village education australian social research mythbusters work mates huffington post long weekend careers McCrindle Speakers wealth hopes dream global aged care Engineering Manager Real Estate Institute of Victoria demographic insight sports meals Word Up business index pharmacy new york times FPA divorce relational intern focus groups hobart Mark McCrindle parents demographer keynote speaker demographic trends state fears states Res Vis group session Christmas season year 7 princess charlotte video housing trends capital cities meetings not-for-profit emerging technologies emerging generations celebration university degree unemployment tea social change ideas culture youth baby boom Australia Day faux-cilise year 12 typical australian ultimo shbc generation Z social lives baby name trends middle class google for education Bathburst volunteers personal growth the australian dream workplace survey design litter summer narcissism Queensland: QLD Queensland monarchy teachers trends analyst 10 years NEETs parenting Kirsten Brewer news menai entrepreneurs of today housing growth bureau identity manly urban taskforce consumerism business post rationalism tertiary education financial future Australian communities Duchess of Cambridge socialites World Water Day blaxland apartment "know the times" 2017 presentations brand experience water shopping greatness community dare to dream February 16 cultural diversity holidays define eliane suburb study Social Trend social researchers city world youth day case study the changing face of Channel Seven renter of the future Crime Rates 23 million collaboration forecast Wagga Wagga social researcher wolloomooloo networking 40 million media activity research services responsive leader conference snapshot baby name Research Executive keynote social shifts Australian schools ethnography South Australia ipswich affordability bondi darwin Aussie brand report budget spend brisbane medicine online shopping social life recap workplace culture national private wealth earnings commute forum economic panel internship school students mentor weekly earnings trends australia HSC proactive work innovation educated daily telegraph woolworths marriages waverton shopper's pick easter in the media perth media release researcher friendship average aussie consumer stats curiosity households high density living rule keeper TDE futurist royal influence house price optimistic optus 1975 Real Estate marriage facts school satisfaction housing market insights royal Do It Yourself royal family research data tips The Daily Edition moreton bay events marketing education future report teleworking 1980 office social enquiry winter