The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


property development Engineering Manager religion casual VET sector Christmas day weather Wodonga marrickville tips food insecurity housing growth cultural diversity screenagers learner gen alpha "know the times" wealth distribution year 7 young australians demography entrepreneurial Australian Dream leader optimistic Sydney population Generation Y research visualisation sunburnt country cold focus group statistics marriage Australian schools visual authenticity medicine learn spend cloudy days Aussie research services generation Z Duchess of Cambridge social life SMART millennials sunny days financial fears friends February 16 Mount Annan-Currant Hill global growth of sydney careers insights baby names high density balance shopping unemployment 1968 SA speajer ideas house price rise leadership workshop social change young people VIC The Daily Edition daily telegraph World Water Day dare to dream Christchurch TEDx 2014 local communities population map chairty work mates Sydney keynote speaker Sydney Hills Business Chamber sydney hills online sydneysider marketing Australian Bureau of Statistics sydneysiders Caregiver housing trends salary conference speaker wealth 2016 census volunteers Black Friday in Australia Australia street townhouses JOMO Real Estate ABS princess charlotte unaffordable jobs of the future Myth sydney speaker household university waverton define celebration Financial Planning Week summer future-proof middle class rich System's Architect award nfp non profit sustainable global financial crisis tertiary education event weather sydney property market social researchers visualisation 2012 survey showreel ashley mckenzie community event victoria socialising Education Future Forum mccrindle in the media donation news suburb mother's day micro screenage children cancelling plans moreton bay ACF2017 NBRS Architecture australian communities trends report intern men breakfast census households norwest purpose social issues curiosity public speaking career New Zeland Crime Rates transport financial fresh eliane miles society trends politics local community demographic transformations urban taskforce South Australia research report royal family christmas food ashley fell market research trends of 2016 Willowdale New South Wales office dreaming Lower Hunter language thrive australian community trends report house not-for-profit Northern Beaches Christian School weekly earnings TEDx Speaker contiki government 1994 Retail home faux-ciliser Christmas Stats social research the great screenage learning holiday charity TED talk census 2016 builders donate global retail collaborative tuesday holidays ACF Assistant Store Manager community affordability mccrinlde urban state personalities thought leadership Royals stats moderators guide education google wage earn ACF17 cooking care support population milestone study January 26th Charlotte deloitte sydney metro learning styles divorce rate relational earning education research entertainment meetings environmental scanning cancelling event Births slideshare christianity social commentary wages Northern Territory EFF mythbusters brand experience priorities research on coffee panel paying to work typical australian schools high density living etiquette business Res Vis debt tattoos DIY cost of living grave decision Channel 7 stay home bus Jura Coffee Tuesday Trends Territory REIV National Conference safe Jura Australia church social analyst future of education apartment financial planning media activity trend happy holidays city urban living index resilience ultimo rise of local list commute house price product sector generation alpha commuters teacher younger generations Generation X insight mobile student Bathburst budget tea charities cultural diveristy Canberra social impact Australian Home daily commute forecasting responsive gen z organisational culture Northern Beaches teach nativity scene potts point NT Research Executive financial dreams conference presentation Australian communities commuting brand 2015 digital economy volunteering infographics census data seasons education future australian communities forum NEETs quote futurist Scouts poor crows nest employment education sector google for education Sydney Lifestyle Study dessert ACT presentation the lucky country couple demographic faux-cilising post rationalism selfie mccrindle research future of work What is food insecurity? 1975 bureau ACT Report Christmas presents ageing population giving WA identity business index Australian demographics teaching Kirsten Brewer baby names report prince george 2020 blaxland faux-cilise mythbusting baby name 24,000,000 organisations real healthy future school students income sector wide study consumerism infographic demographics ease of travel 2016 census results social trends Aussies Channel Seven coffee huffington post culturally diverse education future report parenting belief growth hopes spirituality going out twentyseventeen Kiwi gender wealth inequality coffee lovers society meals easter property market tableau pyrmont water national private wealth village property price christian ipswich women SRE research pack 2017 house prices McCrindle Speaker gig economy educated rent staff capital city energy innovative year 12 employers friendship Christmas season buildings professional presenters English global generations teleworking australian social research rising house prices media release generations communities finance pharmacies fears cash sydney event 23 million rain Hunter Valley states grandparents interactive optus omnibus social commentator litter communicate future of shopping speaker school satisfaction presentations mortgage perth TDE millenials shifts menai FPA customer Christmas lunch New Zealand entrepreneurs of today GPO innovation engage #censusfail Australians Do It Yourself FOMO financial future IT Specialists REIV Conference Australian Trends professional speaker Love world youth day Maxim Accounting 10 years the changing face of vegetarian award winner survey design graphs emerging trends mccrindle tea lalor park australian real estate neutral bay suburbs internship focus groups communication NSW trend tuesday Performance Sentiment Index data personal growth Geoff Brailey wealth and income aged care puzzle social parents millionth travelling affordable events low density housing market speakers data analyst trends analyst bondi changing face of sydney NFP event Wellington James Ward the average aussie experience hills shire suburban living father's day long weekend Business analysis baby name trends social researcher financial independence professional services sector wide outsourcing greatness research workplace Word Up Financial Planning Association of Australia crime case study demographer domestic australian Australian Families small business snapshot relevant mentor live the dream Adelaide resource professional development facts in the media keynote speaker report publication seasons greetings social shifts culture happiness criminal toys jobs Australian Population conferences CBD vegemite woolworths hobart poker master gold coast wellbeing PSI investor debate Tasmania shopper's pick future proof clothing brisbane equip work narcissism forecast socialites leadership Australian community trends royal influence office opening Wagga Wagga new york times dreams high school social media housing national wealth educhat ferry living Melbourne gig divorce Christmas day Research Director local Social Trend easy rider sentiments the hills home ownership annual income apartments anzac renting Christmas data participants 40 million workforce demographic trends goal average aussie Mark McCrindle in the media winter group session infographic wall Australia Day 2017 program emerging technologies Western Australia Andrew Duffin baby christmas trees dream mateship the hills shire economic australians staying home more forum future family micro apartments cica emerging generations employmer owning a home motivate land of the middle class trends of 2017 Northern beaches Event geomapping housing affordability Mark McCrindle not for profit sydneycity employmee increasing densification VET Valentine’s Day optus my business awards baby boomers Financial Planning Association high density apartments economy NBRS Lower Hunter Region manly Black Friday Sales DESTEL repayments Macquarie University McCridle schools students hills goals rule keeper faith car Work place tv TED capital cities Australia Day cancel plans students plans volunteering data world Real Estate Institute of Victoria national crime rates eliane entrepreneur not for profit research 24 million Gen X logan travel royal 1980 baby name predictions Queensland: QLD Australian Communities Trends in depth interviews hello fresh social enquiry video Sydney’s south west data visualisation consumer aged care Gen Z Expert youth unemployment recap ACF 2016 acf15 results public transport Merry Christmas training megatrends area volunteer population Hornsby Shire Council new office Population Clock business performance urban living alpha choice workers aussie culture rental stress hunger 2016 wedding cost offenders the australian dream food bank Christmas in Australia workshop SMSF property skills Elderslie-Harrington park supply and demand Deaths overcast 2013 urban development winter blues life change keynote baby names australia report researcher collaboration names youth sydney market future proofing hornsby speakers pack mining boom renter of the future residents CPI McCrindle Speakers analysis Black Friday university degree ageing pharmacy staying in networking follow digital population growth sports media commentary shopping centre australia technology Hills Shire Council engagement earnings families McCrindle Keynote Speakers cartodb Tuesday Trend Sydney average Australian Cobbitty-Leppington generation media workplace culture shbc school kate middleton internships money investing work from home retirement average sydneysider lifestyle census results baby boom Netflix click community engagement The ABC of XYZ Australian Census US social analysis trades work-life qualitative research generational trends public holiday proactive public speaker challenge darwin story professional communications royal baby teachers impact who is generation z home owner cars wealth and income distribution Queensland train marriages group ethnography social lives Christmas research Gen Y wolloomooloo sun monarchy know the times online shopping trends conference child care growing population internet HSC office space TAS newspaper mccrindle Vocational education Skilling environment census fail investment mover and shaker storytelling brands research data christmas 2017