McCrindle Research; A finalist in the Optus My Business Awards

Thursday, December 08, 2016

Earlier this year, our team at McCrindle Research were pleased to be acknowledged as a finalist for the Optus My Business Awards, Professional Services Business of the Year award.

The Optus My Business Awards is a prestigious national awards program recognising the best businesses and individuals from across Australia. In 2016, there were 188 finalists across 24 categories. 

Each category acknowledged best practice within a particular industry sector, as well as individual business leaders, excellence in customer service and achievements in innovation and workplace culture.

Our Team Leader of Communications, Ashley Fell and her husband Michael represented the McCrindle team at the black-tie gala dinner on Friday, 18 November 2016 at Sydney’s Four Points by Sheraton, where the winners were announced.

At McCrindle, we pride ourselves on the professional and innovative services that we provide to our clients. Our team is comprised of research and communications specialists who are innovative thinkers and solutions focused. As professionals in the fields of research, sociology, demography, communications, design and data visualisation, our team acts as an advisory to assist organisations in strategic planning, consumer insights, community engagement and effective communication.

We love what we do, and it was a privilege to be acknowledged as a finalist in the Optus My Business Awards alongside some other excellent businesses in Australia.

Click here to find out more about the research and communications based professional services we provide. If we can be of assistance in any of these areas, please get in touch with us at

McCrindle Research Pack Update

Wednesday, October 26, 2016

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate, and to assist them in identifying and responding to the key trends.

Our forecasts identify trends, our strategy informs decisions, and our research futureproofs organisations. In our most recent Research Pack you can find out information on what we do and how we do it. The pack provides an outline of our research focus, tools, output, solutions and research rooms. Additionally, the pack also includes information on our research-based communication services including media commentary and our McCrindle Speakers team, as well as an overview of our clients and case studies.

To find out more about what we do and the services we offer, check out our most recent Research Pack!

Contact us

If you have any research or speaking enquiries, please feel free to get in contact us via:


P: 02 8824 3422

McCrindle Research: Celebrating 10 Years, 2006 to 2016

Thursday, August 18, 2016

It was late August 2006, John Howard was Prime Minister, George W Bush was the US President, the Football World Cup had just wrapped up in Germany, Facebook had just been launched to the public, and McCrindle Research began operations in a newly opened area of Norwest Business Park in Sydney.

It was just a decade ago, but what a decade of change it has been. There was no iPhone, no tablet computers, Twitter was only just being developed, YouTube was just a year old and words like “apps”, “Wi-Fi” , “memes” and “selfies” meant nothing. In the year we began our research, “hashtag” was the rarely used character on the keyboard, “the cloud” was what could be seen in the sky, things “going viral” was an issue for public health and “tablets” were medications.

When we ran our first demographic analysis soon after we began, the 2006 Census had only just been held, and we were relying on the 2001 data which was based on the Australian population of 18.9 million compared to the 24.2 million of today.

McCrindle Research began with Mark McCrindle and a simple vision to “conduct world class research and communicate the insights in innovative ways”. Since those first days the research approach has grown from pen and paper surveys and focus groups to include online surveys, on-device surveys, data analytics, demographic and economic modelling and geomapping. True to the vision of engaging, visual output, the first person McCrindle Research employed was a designer, Mark Beard, who did an amazing job in the early months of developing a digital presence, and deploying research reports in visual forms and designing the data even before the genre of infographics existed.

Since then McCrindle has grown to be well regarded as one of the best research-based communications agencies and data designers in Australia with our research findings more likely to be presented via an event, interactive webpage, corporate keynote, infographic wall, pop-up banner, animated data video, visual report or media launch rather than just a written report.

It was in that first year that we designed “Australia’s Population Map” which has now been updated and reprinted dozens of times with hundreds of thousands in print. We love analysing numbers so here are some relating to our digital presence: we’ve had more than a third of a million YouTube views in addition to our Slideshare, Twitter, Instagram and Facebook presence, and almost a million blog and website visits. We analyse big data and create big data of our own with hundreds of research projects completed, involving thousands of focus group participants and hundreds of thousands of survey completions. 

So it has been a busy decade for us and a transformative one for our world. As we look at the decade ahead, one thing is sure: the speed of change will only increase, and we will continue to analyse the trends and effectively communicate the strategic implications to help organisations and leaders know the times.

find out more About McCrindle Research Services

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


clothing social media ageing young australians Royals eliane darwin emerging trends huffington post income innovation Social Trend survey design cash technology google ease of travel tea plans ABS emerging generations ACF not for profit Northern Beaches generation sydney metro online shopping Merry Christmas housing affordability 2016 census results conference presentation work logan going out define educated Gen X census 2016 affordable housing market owning a home paying to work greatness townhouses Australian Census 1975 Financial Planning Association of Australia interactive dream mccrindle tea outsourcing unemployment eliane miles baby boomers responsive aged care puzzle ipswich community travel new office royal sydney hills future of work blaxland forecast world youth day teaching faux-cilising shifts millennials follow insights supply and demand wedding baby boom future brand stats in the media analysis brand experience home owner capital city increasing densification society qualitative research relevant sunny days organisations narcissism national crime rates data learning styles future proofing geomapping rain crows nest TDE conference speaker baby names twentyseventeen contiki Res Vis hornsby personalities capital cities HSC millionth faux-cilise relational youth unemployment staff mccrindle research Australian Communities Trends global research pack home quote office opening criminal TAS social issues school satisfaction financial independence investing urban public speaking potts point google for education SMSF in depth interviews workforce 2016 census year 7 Christmas lunch population milestone travelling future-proof sector know the times commute Assistant Store Manager population non profit personal growth Australian Dream housing growth selfie social life menai lifestyle trends of 2016 10 years the hills community event IT Specialists story Caregiver national private wealth Myth food Kiwi Population Clock Births omnibus professional development storytelling aussie culture PSI tips high school Real Estate Institute of Victoria urban living Northern Territory careers states unaffordable life teachers small business social commentary village list shopping Charlotte office society trends high density apartments trend tuesday toys Western Australia business school students visual Australian Families speakers daily telegraph media dare to dream Real Estate Wagga Wagga culturally diverse wealth distribution World Water Day youth dessert Financial Planning Association healthy future offenders child care car Melbourne households sunburnt country experience Christmas season future proof education future deloitte high density living entrepreneurial research services financial fears Tuesday Trends debate socialising public holiday builders emerging technologies wolloomooloo 24,000,000 grandparents Sydney Financial Planning Week mccrindle entrepreneur marrickville environment participants GPO sun poor charity Christchurch balance housing trends home ownership the changing face of ACF 2016 demographic trends divorce rate events education sector video acf15 friendship community engagement train environmental scanning The ABC of XYZ professional cars gold coast university degree Australians australian social research The Daily Edition cancel plans cold 40 million gender family mover and shaker victoria cooking 2016 bureau daily commute land of the middle class NEETs report data analyst government jobs cancelling event trends REIV National Conference children economy trend System's Architect local equip aged care mentor media commentary wellbeing 2015 christianity group commuters social couple publication royal baby shbc business index names tv tableau FOMO Queensland wealth and income distribution REIV Conference communicate Wodonga data visualisation living fears keynote transport rental stress dreaming local communities typical australian meetings communication mining boom sydney event tuesday men christian schools year 12 research visualisation infographic wall economic workshop research data students rise of local Australia Day 2017 1994 professional speaker 2014 global financial crisis financial future real salary cultural diversity earning renting Northern beaches Event the hills shire online marriages brisbane princess charlotte holiday property group session event forecasting coffee forum generation alpha Research Executive goals award winner challenge thrive young people Bathburst women product long weekend residents McCrindle Speakers property market investment demographic generational trends infographic royal influence easter mateship social change wages click Education Future Forum February 16 australian communities trends report entertainment Crime Rates #censusfail professional services retirement the average aussie language consumer NSW Australian Home DIY visualisation employers study australians staying home more prince george wage vegetarian friends kate middleton goal JOMO New Zealand water teleworking Tuesday Trend 2020 urban living index focus group Australian communities Kirsten Brewer engage marriage SA presentation facts market research slideshare domestic entrepreneurs of today Aussies 24 million social researchers easy rider Christmas presents lalor park urban taskforce university happiness Queensland: QLD cost "know the times" annual income education future report social shifts recap workplace culture future of education safe student optimistic English mythbusting Canberra resilience education growing population office space debt learn Word Up snapshot social researcher winter socialites parents australia sydneycity demographics ethnography workplace census weather sydney speaker Generation X social enquiry New Zeland media release house price resource volunteers media activity ashley fell Mark McCrindle Channel 7 perth pharmacy communications focus groups household collaboration affordability thought leadership christmas suburbs families mortgage cost of living intern internships overcast Deaths hills shire tattoos pharmacies cloudy days social lives investor population map sustainable megatrends woolworths cancelling plans ultimo gen alpha waverton baby name predictions Australian demographics social impact conferences trends analyst customer wealth and income Sydney keynote speaker rising house prices sector wide study area high density innovative baby house Valentine’s Day New South Wales identity housing curiosity mobile repayments new york times career Tasmania earnings rule keeper insight bondi energy apartment seasons shopper's pick leader Generation Y leadership royal family census results 1968 research meals millenials crime DESTEL poker master collaborative Adelaide ACT graphs faux-ciliser demographic transformations CBD consumerism sentiments Netflix hello fresh post rationalism educhat ageing population work-life rent national wealth internet survey mother's day 23 million buildings etiquette generations Hornsby Shire Council skills teach gen z Northern Beaches Christian School motivate mccrindle in the media optus work mates city world litter optus my business awards conference brands school 2012 2017 holidays 1980 statistics priorities public speaker engagement schools students suburban living father's day manly Australian Bureau of Statistics medicine January 26th average aussie summer vegemite learner news proactive leadership workshop panel digital politics NT award population growth networking cartodb social analysis Australian Trends staying in Australian schools VIC spend not-for-profit middle class norwest Engineering Manager renter of the future census fail WA Gen Y moreton bay social trends growth Do It Yourself changing face of sydney South Australia anzac sydneysiders results wealth ashley mckenzie hobart parenting suburb Wellington authenticity finance earn winter blues training program demographer communities fresh celebration Territory monarchy Love baby name sports keynote speaker Australia Day newspaper tertiary education futurist weekly earnings alpha neutral bay property price financial dreams culture Geoff Brailey jobs of the future house prices Duchess of Cambridge ideas sector wide pyrmont religion state moderators guide ferry baby name trends generation Z researcher employment case study Channel Seven rich learning bus EFF low density Aussie house price rise australian communities forum hopes presentations divorce budget social research FPA stay home marketing nfp financial church teacher 2013 organisational culture the australian dream mythbusters social commentator Scouts change internship global generations education research trends of 2017