How effective Demographic Analysis can transform your business

Thursday, June 30, 2016

Numbers and people have long been two of the most important aspects of an organisation. Demographics is the merging of these two fundamentals and has a direct impact on the ability of organisations to effectively engage their clients and staff.


Why Demographic Analysis?

Demographic analysis gives insight into the age, sex and geographic composition of a population. There are many other characteristics of a population that can also be explored such as household income, employment status and educational background. Whilst it may be seemingly broad in scope, it is an essential first step to understanding your clients and staff.

Are your clientele predominantly Generation Y or are they Baby Boomers, are they in the higher income brackets or of lower socio economics? Asking these questions allows you to delve deeper into how to tailor your offering to your target market. Demographic shifts in society directly impact upon an organisation’s ability to shape their marketing, products and services to best suit their clients. Densification, mobility, purchasing behaviours, technology use, media consumption – these are all key measures which demographic and market analysis will help you understand.

In a constantly changing society, demographic analysis provides insight and visibility into the otherwise unseeable influences on our organisations and businesses.


Some McCrindle examples:


  

About McCrindle RESEARCH SERVICES

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.


For us research is not a list of survey methods but a passion to find answers. It is more than a matter of questionnaires and focus groups – it is a quest to make the unknown known. The best research clarifies the complex and reveals insights in a way that can be seen and not just read.


Only when the findings are visually displayed, engagingly presented and strategically workshopped can they have maximum impact – and be implemented effectively.

The Optus Renter of the Future Report

Monday, January 11, 2016

We were delighted to have been commissioned by Optus to uncover the attitudes, behaviours and technology trends of Australian renters, to develop the Renter of the Future Report. This national research has been launched in partnership with Optus and their Home Wireless Broadband Internet offering, and revealed some interesting insights into who is renting, what defines their situation and what they are looking for in a rental property.

The report highlights that 3 in 10 renters are 'choice renters'. “There’s this idea that the great Aussie dream is to move into a home that you own and if you haven’t done that then the dream hasn’t come true for you. But with generational change that’s just not true. You’ve got a lot of people who are the choice renters because they prefer the lifestyle. And they themselves might be landlords so financially they’re rocketing ahead." - Mark McCrindle.

30% of Australians rent - that's more than own their own home outright and they are twice as likely to be living in medium and high density housing than the average Australian, are almost years younger, and move much more frequently - on average every 1.8 years.

Renters are also tech-savvy, the study showed. “Renters comprise nearly a third of Australian households. For the modern Aussie renter technology underpins and has become completely fused with their lifestyle. This group is among the first to jump onto new technologies, keeping abreast of the latest trends and, where possible, the latest devices. Accessing the internet quickly from their new rental property is a must for them." - Mark McCrindle.

Highlighting the lifestyle aspects that Australians renters seek, the top 3 best things they like about renting are:

  1. The ability to change locations easily (38%)
  2. Easier to upsize or downsize as needed (24%)
  3. Flexibility to travel for extended periods of time (18%)

When asked to list their top five lifestyle features in a home, Aussies revealed what is most important to them in a rental property:

  1. Parking (38%)
  2. Pet-friendly (32%)
  3. Cable internet (31%)
  4. A strong mobile signal (25%)
  5. Number of power points in a room (22%)

Find out more about the findings of the study in the below infographic:


This research in the media


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

engagement litter culture list workshop Western Australia residents hopes urban taskforce parents emerging technologies news VIC gen z entrepreneurial Australian Census baby name trends sunburnt country 2016 census results global growth men holidays clothing Generation Y land of the middle class not-for-profit baby name predictions townhouses click 1994 village neutral bay ethnography paying to work leadership generation Z social media research data GPO poor housing post rationalism sydneycity media activity insight victoria faux-ciliser meals crows nest generation alpha charity year 7 organisational culture online shopping future proofing proactive insights 1980 TAS rental stress experience financial independence sydney hills data moderators guide McCrindle Speakers work baby boomers winter blues social analysis selfie blaxland New Zealand baby daily telegraph young australians church Australian Population alpha census 2016 1968 ACF entrepreneurs of today non profit purpose infographic wall stay home CPI workforce vegetarian households youth unemployment keynote authenticity mortgage February 16 dare to dream Population Clock salary socialites long weekend debate presentations events Do It Yourself demographic transformations train Gen Y owning a home financial manly housing affordability Christmas season economy participants digital area survey design micro 2015 meetings New Zeland ACT population growth Word Up Aussies google rent easy rider bondi business performance TED earnings spirituality employers Gen X South Australia product cultural diversity NBRS Architecture Channel Seven teachers internet Real Estate Institute of Victoria social researchers environmental scanning learn cost of living Tuesday Trend crime innovation growing population demographic trends education future logan rising house prices social commentary wealth and income average sydneysider tuesday priorities leadership workshop work-life lalor park the changing face of students research pack media publication trends of 2017 PSI safe networking relevant australian social research dreaming Kirsten Brewer tableau World Water Day friends story daily commute survey gen alpha public speaking infographics millenials Charlotte presentation quote brands census results DESTEL Australian Home the average aussie student future of education event omnibus Financial Planning Week Australian demographics entrepreneur hobart volunteers wealth ACF 2016 tattoos Merry Christmas Bathburst geomapping 24,000,000 gold coast aussie culture debt office opening interactive balance language national wealth trend tuesday housing market royal family micro apartments work mates research 2020 graphs media release unemployment future of shopping megatrends Melbourne mateship vegemite Australian schools System's Architect mining boom JOMO collaboration business index woolworths year 12 EFF WA DIY 2016 equip cartodb social issues demography population milestone Australians Social Trend home owner cash royal speakers NBRS suburb Love qualitative research thought leadership SMART food case study visualisation 1975 shopping TED talk training professional presenters local Sydney keynote speaker Macquarie University ageing spend Australia Day 2017 rich sports pharmacies schools students staff dessert contiki careers christianity social research thrive curiosity suburban living ashley mckenzie wage eliane miles waverton Hills Shire Council cancelling plans sydney metro rule keeper norwest Wagga Wagga world educhat poker master communicate marriages earn speakers pack summer conference presentation government award winner healthy future youth moreton bay impact Research Executive suburbs national private wealth Geoff Brailey consumer results social lives the hills shire public holiday HSC define university optus my business awards jobs of the future Wodonga Assistant Store Manager sentiments Channel 7 baby names australia report teacher sunny days focus groups career study resource Education Future Forum unaffordable religion state Real Estate population marketing hornsby toys financial fears school weather transport educated water aged care puzzle Deaths tea VET sector skills eliane Andrew Duffin data analyst communication nfp trends group session Northern beaches Event Caregiver dream education grave decision australians staying home more Australian Families not for profit mccrindle research relational program earning award public speaker cooking Financial Planning Association of Australia high density apartments outsourcing sydneysiders Christmas presents christian VET tv media commentary tips mentor sydneysider Work place speaker ideas snapshot ashley fell group apartments brand world youth day Territory Myth energy belief middle class conferences CBD cold potts point social shifts English coffee overcast medicine new york times Christmas lunch sydney event TEDx society high density living property market easter learning styles university degree leader wedding hills ultimo weekly earnings cost local communities generation Queensland cars couple community event chairty aged care challenge optimistic generational trends house prices finance statistics education sector house price rise professional services census Australia Day collaborative financial future Sydney national crime rates Royals optus office space builders urban living "know the times" video ageing population focus group forum parenting FOMO kate middleton intern socialising marriage research visualisation city ACF2017 New South Wales mover and shaker entertainment Wellington going out shopper's pick workplace gender 10 years ease of travel learning social change christmas report investor NT increasing densification investment professional development offenders newspaper repayments wages IT Specialists royal influence Netflix trends of 2016 cultural diveristy change millennials Northern Territory small business family royal baby narcissism new office shbc Scouts mccrindle tea environment global financial crisis 2012 ABS workplace culture princess charlotte housing trends internships community the australian dream Valentine’s Day families twentyseventeen lifestyle happiness customer REIV National Conference infographic friendship Kiwi school satisfaction australian communities trends report renting forecasting engage researcher jobs Vocational education 2014 hills shire panel personalities #censusfail cancelling event home household REIV Conference Sydney Hills Business Chamber Crime Rates Engineering Manager mccrindle car shopping centre trends analyst holiday 2013 in depth interviews SMSF living average Australian goal ferry visual census fail financial dreams high school sector wide study SRE australian brand experience perth society trends January 26th mobile the great screenage social trends Canberra social commentator deloitte The Daily Edition bureau etiquette research report Adelaide census data social life resilience affordability investing property price politics prince george fresh low density Financial Planning Association analysis domestic commute teaching Tasmania hello fresh mother's day anzac teleworking bus ACF17 community engagement cica Duchess of Cambridge renter of the future sector wide house price millionth menai generations Tuesday Trends SA communications keynote speaker social young people professional rain divorce rate breakfast monarchy innovative urban living index buildings internship demographics conference demographic google for education winter cloudy days brisbane in the media wealth and income distribution tertiary education research services Australian Communities Trends the hills divorce recap culturally diverse darwin identity sustainable shifts mythbusting travel futurist Australian Bureau of Statistics capital city Northern Beaches plans capital cities communities economic technology mythbusters office affordable baby names Australian communities staying in states Christchurch baby name personal growth names social impact trend criminal high density local community changing face of sydney follow teach NEETs acf15 future-proof fears 2016 census Australian Dream travelling social enquiry education future report goals learner 40 million Queensland: QLD Generation X future social researcher marrickville father's day grandparents life real employment baby boom Births celebration school students professional speaker children data visualisation online screenage stats demographer Res Vis property wolloomooloo emerging trends house Research Director TDE apartment seasons Mark McCrindle sector housing growth Hornsby Shire Council global generations wellbeing responsive 2017 baby names report 24 million ipswich pharmacy average aussie future proof The ABC of XYZ women pyrmont 23 million Australian Trends home ownership retirement australia forecast emerging generations trades child care market research sun faith Northern Beaches Christian School James Ward annual income greatness commuters supply and demand australian communities forum cancel plans budget faux-cilise slideshare Skilling storytelling education research know the times typical australian income business consumerism rise of local facts huffington post organisations future of work mccrindle in the media population map conference speaker showreel Australia street Aussie faux-cilising wealth distribution FPA sydney speaker NSW schools urban motivate

Archive