A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.

How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:


Keep it real and authentic


To adjust and adapt


Keep it relational in terms of how we connect


We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


housing growth apartment Financial Planning Week aussie culture urban living index economic energy group session forum young people ethnography customer Channel Seven rule keeper financial future potts point hello fresh selfie Caregiver summer Financial Planning Association cancelling plans sun Sydney keynote speaker Australian Home faux-ciliser Australian schools trends of 2017 wealth commute goals learn professional development workplace leader real future-proof student mobile engage Financial Planning Association of Australia paying to work charity not for profit mentor click long weekend states intern greatness social life google define know the times baby online shopping rent sydneysiders schools students communicate slideshare faux-cilise stats workforce Gen Y in the media future proofing tea winter blues responsive mccrindle in the media Engineering Manager budget population milestone Myth wealth distribution domestic conferences divorce rate 1968 youth unemployment focus group Tuesday Trend balance average aussie consumerism aged care global financial crisis priorities sustainable social research children cost property market analysis CBD society rise of local affordability transport students capital cities high density royal family Australian Census home state wolloomooloo house price identity keynote speaker challenge cooking social researcher housing market new office System's Architect organisations conference speaker huffington post graphs ABS investing social analysis prince george Merry Christmas shopper's pick innovative Channel 7 online crime communication Australian demographics 40 million high density apartments entertainment Aussie workshop social impact Bathburst Territory generation repayments internship bureau Wellington survey mccrindle research middle class families daily commute quote weather ipswich insight university holiday publication debate IT Specialists local living facts increasing densification men educated faux-cilising Australian communities millennials social researchers motivate year 12 Res Vis mythbusters mortgage ageing population moreton bay village Scouts ideas teacher Kirsten Brewer millionth Valentine’s Day residents sydney speaker population growth dessert product fresh norwest google for education insights list marketing rich healthy future brand experience 2012 dare to dream sports thought leadership emerging trends business stay home Generation Y lifestyle grandparents aged care puzzle Australian Trends New Zealand finance dreaming NEETs WA mining boom builders Australian Dream mother's day technology 2016 debt award waverton speakers house prices national crime rates pyrmont affordable unemployment Duchess of Cambridge young australians ease of travel internships education research video emerging technologies education sector national wealth Melbourne entrepreneurs of today coffee optus my business awards australia social commentator ACT easy rider FOMO eliane miles innovation winter interactive teach curiosity wedding presentation kate middleton teaching generation Z market research Crime Rates Northern beaches Event Queensland: QLD optus Births menai cartodb sentiments townhouses social change Australian Communities Trends resource Christmas lunch rental stress low density demographic data visualisation brand cancelling event investor earnings 2015 christmas newspaper meetings Christmas season high school Royals religion dream blaxland cloudy days sector wide study tv bondi report relational personalities urban living events land of the middle class annual income life baby boomers research data Love investment divorce hopes follow proactive financial independence Research Executive princess charlotte Hornsby Shire Council friendship The Daily Edition English participants sydney event sunny days HSC supply and demand education future woolworths demographer monarchy owning a home Adelaide property financial dreams shbc public holiday school rain mover and shaker acf15 staying in cash household media commentary experience trends of 2016 university degree australians staying home more cars Aussies entrepreneur January 26th panel urban business index goal change generation alpha global generations emerging generations Canberra community networking Australian Bureau of Statistics capital city lalor park VIC ashley mckenzie father's day sydneycity training pharmacy area GPO 1994 households hills shire wealth and income distribution post rationalism typical australian crows nest forecasting Christchurch social media skills moderators guide clothing storytelling renter of the future work gen z Generation X Tasmania Australia Day 2017 school students not-for-profit 2013 cancel plans the australian dream organisational culture visual teachers Western Australia 2014 teleworking census unaffordable mateship data analyst professional speaker darwin twentyseventeen poker master learning collaborative SMSF social commentary perth ultimo qualitative research parents media city brisbane optimistic trends analyst staff future of education daily telegraph mythbusting population sector conference learning styles year 7 Queensland study environment survey design volunteers earn snapshot vegetarian thrive family workplace culture New South Wales Mark McCrindle resilience world plans names marriages future DESTEL tertiary education baby name predictions social shifts statistics generational trends Wagga Wagga youth neutral bay salary 1980 omnibus growing population socialising focus groups relevant Real Estate Institute of Victoria 10 years authenticity house price rise communities 2020 consumer fears EFF office space spend deloitte housing affordability work-life easter NT social trends conference presentation wellbeing Wodonga TDE McCrindle Speakers office opening demographics Gen X news gold coast Netflix future proof school satisfaction alpha baby names researcher church buildings trend futurist Education Future Forum trends baby name research services career meals australian social research 23 million women politics eliane social "know the times" australian communities trends report presentations christianity safe Real Estate Kiwi learner education suburban living infographic future of work wealth and income earning holidays case study tattoos society trends DIY recap rising house prices marriage schools leadership workshop social lives REIV Conference wage keynote population map brands equip employers cold ashley fell in depth interviews vegemite ACF 2016 culture house Word Up outsourcing research visualisation high density living mccrindle tea 1975 property price REIV National Conference collaboration parenting PSI baby boom narcissism community event FPA renting tips hobart JOMO socialites data engagement public speaking visualisation Social Trend South Australia poor retirement home ownership nfp World Water Day digital Christmas presents national private wealth generations toys economy new york times non profit Sydney media release employment housing housing trends marrickville Assistant Store Manager Geoff Brailey megatrends cultural diversity criminal entrepreneurial personal growth australian communities forum global educhat small business hornsby forecast cost of living The ABC of XYZ shopping shifts Charlotte Deaths work mates income event baby name trends urban taskforce careers Australia Day demographic trends food millenials Population Clock child care research pack sector wide jobs of the future Tuesday Trends government suburb home owner 24,000,000 New Zeland medicine Northern Territory group offenders manly royal celebration NSW Australian Families program jobs infographic wall language Do It Yourself 2017 community engagement suburbs mccrindle friends TAS pharmacies happiness results February 16 tuesday research royal influence education future report seasons office professional tableau sunburnt country water royal baby SA ACF trend tuesday gender geomapping ageing logan going out 24 million Australians weekly earnings leadership Northern Beaches Christian School Northern Beaches gen alpha environmental scanning growth overcast social enquiry anzac communications media activity etiquette the changing face of wages world youth day local communities demographic transformations internet litter couple financial victoria