A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.



How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:

REAL

Keep it real and authentic

RELEVANT

To adjust and adapt

RELATIONAL

Keep it relational in terms of how we connect

RESPONSIVE

We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

school satisfaction capital city leadership workshop volunteering data Tuesday Trend keynote speaker report purpose criminal social issues norwest tuesday new york times Macquarie University Education Future Forum learn 2017 vegemite twentyseventeen presentations baby boom 23 million data visualisation Real Estate news group click innovative consumer Scouts The ABC of XYZ australian royal Kirsten Brewer apartment ABS global generations Australian Census #censusfail eliane australian real estate FOMO Hills Shire Council Wagga Wagga huffington post presentation SMSF earning coffee lovers states SRE social trends youth mythbusting investment census 2016 summer renter of the future generational trends casual schools students JOMO entrepreneurial professional development communities easter facts online youth unemployment leader know the times professional Western Australia research pack education research 2014 households students life VIC Australia Day population growth VET sector future of shopping crows nest 1968 ashley mckenzie Netflix income award housing growth Sydney Hills Business Chamber house price meetings public holiday employmee young people bureau monarchy learning styles education Christchurch christianity celebration Australian Communities Trends Gen Y social speaker CPI wolloomooloo generation alpha hobart australian communities trends report NSW home owner daily telegraph blaxland paying to work weather long weekend charity salary 2020 professional speaker sunny days contiki economic Merry Christmas screenage Australian Families dare to dream teachers wealth distribution care support toys financial future Financial Planning Week earnings christian hornsby intern repayments choice workers insights renting sports networking Social Trend the hills gold coast Queensland car panel shifts generation Z personal growth donation gig royal influence World Water Day sustainable sector staff engagement perth typical australian Australian community trends communications newspaper overcast spend Australian Population grave decision healthy future ageing shbc Australian schools high density apartments collaboration volunteer google for education 1980 Royals divorce rate sydney event Channel Seven father's day Bathburst sector wide study culturally diverse offenders Work place belief Aussies religion employers census results national wealth demography personalities social commentator holidays focus group demographic transformations focus groups hunger 1994 house prices lalor park System's Architect cost of living local community menai tattoos high school outsourcing population baby names Channel 7 gen z financial dreams society trends government bondi pharmacies ideas medicine career charities Australian Home debt debate Northern Beaches employment suburban living in the media researcher hills crime socialites gig economy speakers pack narcissism educhat goal property price ACT Elderslie-Harrington park media commentary sunburnt country rising house prices mccrindle tea baby transport McCrindle Speakers fears GPO communicate skills work demographer mythbusters manly dessert Cobbitty-Leppington micro apartments brand anzac insight digital family investing Crime Rates training cold futurist affordable gen alpha teacher the average aussie google statistics trends of 2016 children hopes organisational culture speakers not for profit brisbane world Wellington global financial crisis publication the australian dream thrive poor survey design sydneysiders Generation Y schools prince george keynote society census royal family parenting workplace culture spirituality storytelling customer baby names australia report alpha mobile christmas middle class TED new office seasons nfp property ACF2017 public speaker micro Charlotte Gen X proactive Australians social impact greatness grandparents poker master recap internship sentiments group session socialising public speaking unaffordable "know the times" capital cities wealth resilience future high density the lucky country mother's day Valentine’s Day optimistic mccrindle employmer financial fears property market australian social research DIY future of work internet change media apartments names What is food insecurity? Melbourne Australian communities sydneysider Australian demographics safe cost mining boom investor innovation live the dream millionth research data social shifts financial independence authenticity hills shire faux-ciliser domestic infographic social commentary data analyst Tasmania environmental scanning social researchers media release economy child care potts point australian communities forum entrepreneurs of today market research Love social media 1975 education sector world youth day kate middleton australia rich ipswich Res Vis work mates mccrindle research workforce mover and shaker buildings tv workshop woolworths wedding quote cancelling plans balance not for profit research wealth and income distribution faux-cilise happiness national private wealth lifestyle qualitative research business index suburb PSI real research visualisation young australians year 7 Sydney’s south west curiosity mateship rental stress HSC Northern Territory high density living trend showreel Financial Planning Association of Australia tertiary education social life wages demographic trends commute The Daily Edition NT friends divorce thought leadership cica leadership faith study omnibus culture jobs FPA Australian Trends urban living Territory snapshot 2015 English urban taskforce marriage weekly earnings February 16 Mark McCrindle community resource residents cultural diversity learner professional presenters collaborative Australian Dream brands millenials community event australian community trends report optus my business awards experience priorities product global Wodonga population milestone Christmas presents forecasting Australia Day 2017 area pyrmont owning a home land of the middle class Do It Yourself Aussie graphs January 26th Duchess of Cambridge clothing townhouses population map trades etiquette urban parents forecast Engineering Manager wealth and income Australia street village growing population staying in post rationalism interactive Population Clock stay home TEDx faux-cilising household tea community engagement social enquiry marketing earn rain cancel plans the great screenage deloitte selfie home Adelaide financial planning future proofing ultimo SA volunteers in depth interviews baby name NBRS Architecture travelling state small business fresh mccrindle in the media holiday learning impact speajer education future Research Director ethnography wealth inequality women 2016 award winner goals work-life average sydneysider careers 2012 trends 24,000,000 university office opening James Ward ashley fell acf15 NBRS research aged care puzzle baby boomers WA budget CBD non profit men NFP event unemployment visual eliane miles coffee REIV National Conference responsive TED talk finance engage breakfast video analysis REIV Conference tableau ACF17 Queensland: QLD environment sydney speaker McCridle Myth business performance city visualisation winter blues plans baby names report technology census data sydneycity Research Executive Assistant Store Manager ease of travel local ACF education future report travel future-proof trends analyst challenge Real Estate Institute of Victoria demographics emerging generations TAS the hills shire entertainment couple victoria cartodb cultural diveristy events church daily commute research services average aussie moderators guide moreton bay New Zealand train wage Caregiver trends of 2017 Hornsby Shire Council generation Australian Bureau of Statistics builders money future proof Canberra 2013 baby name trends rise of local Births pharmacy VET the changing face of conference speaker dream families sydney hills housing sector wide urban living index conferences tips going out volunteering supply and demand shopper's pick social research financial Andrew Duffin home ownership SMART sydney metro donate housing affordability workplace data Word Up teaching Mount Annan-Currant Hill wellbeing IT Specialists Sydney ageing population waverton rule keeper dreams changing face of sydney Jura Australia year 12 food insecurity food bank living school students house cloudy days event ACF 2016 Sydney keynote speaker emerging technologies local communities Deaths DESTEL 40 million research report research on coffee friendship Kiwi cooking Financial Planning Association food megatrends case study 10 years easy rider jobs of the future professional services australians staying home more chairty Skilling consumerism infographics brand experience low density generations sun conference presentation retirement NEETs optus giving list politics mortgage water social analysis annual income growth demographic educated define Willowdale ACT Report hello fresh teach increasing densification energy millennials office space social researcher geomapping winter Northern Beaches Christian School social change house price rise cancelling event not-for-profit bus princess charlotte 24 million slideshare commuters forum Vocational education suburbs dreaming marriages relevant teleworking Geoff Brailey average Australian internships survey census fail baby name predictions media activity entrepreneur ferry vegetarian student mentor royal baby office communication cars marrickville organisations motivate TDE online shopping 2016 census participants Tuesday Trends conference New South Wales equip relational follow social lives darwin results identity shopping logan Christmas season Generation X infographic wall litter rent business aussie culture EFF aged care school story emerging trends program meals housing trends New Zeland neutral bay housing market shopping centre cash Christmas lunch university degree 2016 census results gender trend tuesday affordability Northern beaches Event language future of education South Australia national crime rates stats Jura Coffee

Archive